Marketing news

• Artificial intelligence is ready for us, are we ready for it?

  20-11-2016 15:21
  
  This month, Portugal is descended upon not by tourists in search of sunshine but by some estimated 55,000 tech-savvy individuals to attend an event quoted by Bloomberg as ‘Davos for Geeks’. I am of course talking about Web-Summit. 
  For those unknown about Web-Summit, it’s Europe’s largest Technology Marketplace and invites companies within the tech industry to share their knowledge, and inspire through talks on how to solve some of the world’s mo
  
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• Coca-Cola’s Christmas truck is coming to a town near you – but not everyone is thrilled

  20-11-2016 14:05
  
  Coca-Cola’s Holidays Are Coming advert returned to screens last night, prompting delighted social media users to declare that Christmas has now begun.
  But while Coke’s classic Christmas campaign may have been given a welcome reception online, its plan to take the famous truck on a tour of the UK is proving less popular with health campaigners.
  The soft drinks giant is taking the lorry to 44 towns and cities across Britain, handing out free cans of Coca-Cola, Diet Coke and Coca-Cola Z
  
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• Mark Zuckerberg explains how Facebook will fight fake news

  20-11-2016 13:38
  
  Facebook founder Mark Zuckerberg has revealed how the social network plans to combat the spread of fake news stories.
  Following Donald Trump’s election victory, Facebook has faced stinging criticism for allowing bogus news stories to be circulated on the platform, which some commentators have argued may have influenced the result.
  These phony stories included a claim that someone was paid $3,500 to disrupt a Trump rally and that Hollywood star Denzel Washington had praised the tycoon.
  Zuck
  
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• What happened to social media being a conversation platform instead of an echo chamber?

  20-11-2016 12:41
  
  We are what we read online and this can be dangerous. Curated and personalised news feeds are driving us into holes we might not be able to dig ourselves out of – meaning, we’re becoming more and more self-absorbed with those that share our own views. It’s like an episode of Black Mirror, but instead it’s reality.
  Maybe it started with Facebook's 2013 addition, the 'unfollow'. It gave users the ability to quietly unsubscribe from a friend’s feed without their f
  
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• The Marks & Spencer brand needs an experiential makeover to win back consumers

  20-11-2016 12:17
  
  Marks & Spencer has been hitting the headlines recently for many of the wrong reasons. The announcement of an 88% loss in fashion sales has led to the decision to close 30 of its clothing and homeware stores and convert another 30 into just offering food.
  This once mighty brand and high street god has been under scrutiny like never before. A period of reinvention beckons that needs to be more than cosmetic – it needs to be structurally, creatively and consumer driven. What M&S need
  
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• Glamour repositions print edition with larger ‘luxurious’ format

  20-11-2016 11:41
  
  Glamour magazine has made sweeping changes to its print edition, increasing the size and weight of its mags in an acknowledgement that the handbag-sized issue is no longer mandatory following the growth of its mobile business.
  Instead it recognizes that “print experience is now regarded as more luxurious and indulgent, most likely to be consumed at home” as opposed to when the current format launched in 2001.
  It adds that it will also use a higher quality paper to enhance the editori
  
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