Marketing news

• Mitzvah: How The Fat Jew and Sixt came together

  19-11-2016 17:34
  
  The fake news conference shtick has been overwrought in advertising more times than anyone would care to ever admit. It’s tired, been done and is usually a recipe for disaster. The operative word here is “usually.” However, when putting together “The Rent is Too Damn High” party founder Jimmy McMillan, the Young Turks’ host Cenk Uygur and influencer/media personality The Fat Jew together — well, that’s a completely different story altogether and a
  
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• Tesco chief warns brands any post-Brexit price hikes need to be 'justified'

  19-11-2016 13:23
  
  Tesco’s chief executive Dave Lewis has warned brands against artificially inflating prices because of the fall in the pound, telling global suppliers price rises need to be “justified”. 
  Though agreeing there were inflationary pressures on brands post-Brexit, he urged companies not to increase prices in a bid to win over investors.
  “The only thing we would ask of companies that are in that position is they don’t ask UK customers to pay inflated prices in o
  
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• Google's smart contact lens partner delays human testing

  19-11-2016 12:59
  
  Google’s smart contact lenses partner Novartis has abandoned plans to start testing its autofocus contact lens on people this year. 
  Despite assurances that its product with the search giant is ‘progressing steadily’ a spokeswoman for the brand revealed in an email that it was “too early to say when exactly human clinical trails for these lenses will begin”. 
  Novartis and Google teamed up two years ago with the lenses now being developed with Google parent
  
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• Intel brings the latest tech - and Snapchat - to the stage to mark 400th anniversary of Shakespeare’s death

  19-11-2016 12:36
  
  Intel has joined forces with the Royal Shakespeare Company (RSC) and The Imaginarium Studios to bring the latest technology to a digitally-reimagined production of ‘The Tempest’ marking the 400th anniversary of Shakespeare’s death. 
  Together, Intel, RSC and The Imaginarium Studios have created a new audience experience rendering a digital character - Ariel the sprite - live on stage. Typically reserved for pre-recorded content like video games and films, performance captur
  
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• Police make arrests over Three data breach

  19-11-2016 12:07
  
  Three men have been arrested in connection with a data breach at mobile network Three. 
  According to the network names and address of customers eligible for upgrades had been accessed by hackers, allowing for devices to be “unlawfully intercepted”. 
  The National Crime Agency (NCA) confirmed on Wednesday a 48-year-old man from Orpington, Kent, and a 39-year-old man from Ashton-under-Lyne, Greater Manchester, had been arrested on suspicion of computer misuse offences with a t
  
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• Costa, Starbucks and Caffe Nero move to cut sugar in festive drinks following backlash

  19-11-2016 11:29
  
  Coffee chains including Caffe Nero and Starbucks have adjusted their festive drinks menus following a health backlash, with Costa Coffee axing its caramel fudge hot chocolate altogether after it was found to contain almost 27 teaspoons of sugar. 
  Part of a drive to reduce the amount of sugar in hot drinks by 25% before 2020, Costa Coffee has replaced 2015's caramel fudge hot chocolate with a mint hot chocolate which contains 40% less sugar. 
  According to findings from the Daily Mail, S
  
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• The lighter way to enjoy chocolate? Maltesers follows Toblerone's lead with shrinking pouches

  19-11-2016 11:04
  
  Maltesers appears to have followed in the footsteps of Toblerone with manufacturer Mars shrinking pouch sizes from 121g to 103g due to rising costs. Forget #Marmitegate, it's #maltesersgate as Mars are reducing pack sizes again(!) 121g down to 103g. pic.twitter.com/TtQoHzrtl0
  — Steve Dresser (@dresserman) November 17, 2016
  Earlier this month Mondelez-owned Toblerone caused a stir by changing the shape of its iconic bar, ultimately delivering less chocolate for the RRP,
  
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• Design Museum is trying to show the world won't work ‘unless it is designed better’ says Sir John Hegarty

  19-11-2016 10:00
  
  Design Museum is using its relocation to Kensington as an opportunity to show the world that design isn’t an elite interest, that it is around us everyday, and serves an increasingly important social purpose in “making the everyday world a better place to be".
  This is the view of Gravity Road’s founding partner Mark Eaves, who was charged with crafting a marketing campaign that communicated the increasing role design plays in everyday life, to appeal to a broad audience beyond
  
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