Marketing news

• ‘The ad server world is pretty commoditized’ – Why Facebook closed its ad server

  18-11-2016 22:55
  
  Facebook confirmed the closure of its ad server today, explaining that it is winding down the original function of Atlas due to the ‘commoditization’ of the space; a decision it “didn’t take lightly”. 
  Facebook first revealed it was winding down the ad serving offering back in September, and this “sunsetting” process is now firmly under way, with the online media giant currently in the throes of helping those clients that had adopted this element of
  
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• Brexit? Chinese banks pile in to new London banking area for Asian business

  18-11-2016 19:40
  
  With Britain trying to hammer out the terms of its exit from the European Union, is this the best time to start building a new financial district in London? Bloomberg asks  the question today - and answers it: “China thinks so.”Four of China’s  biggest banks have this month agreed to finance the first stage of a $2.12 billion transformation of an old East End dock into a hub for Asian businesses, says Bloomberg. And the report points put.”To the west of the
  
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• Tesco chief Lewis: Big ads 'not appropriate' when trust is low

  18-11-2016 19:05 via campaignlive.co.uk
  
  Tesco may be on the road to recovery, but it has taken the "deliberate" step of keeping its advertising humble while it patches up its brand.
  
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• Sky to reduce its dependence on sports broadcast rights in favour of more entertainment content

  18-11-2016 19:05
  
  Sky will become more selective about what sports broadcast rights it buys as it looks to shift its focus onto entertainment content amid shifting viewing habits.
  Speaking at a Morgan Stanley investor conference in Barcelona recently, chief executive Jeremy Darroch, said Sky will reduce its dependence on sports with a new strategy that will prioritise the most important rights and let others go.
  “Sport is very important, obviously football is very important, but relatively, every day it is
  
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• Now that the election is over, what is the future of the Trump and Hillary brands?

  18-11-2016 18:59
  
  Before last week's election, one of the most popular topics among brand marketers was the speculation of the damage Trump may have done to his own brand due to the way he conducted his campaign. This would include his personal brand as well as the Trump brand name bestowed upon his vast commercial real estate holdings and array of products.
  Winning has a way of negating the negative effects. Not that his audacious stands, language and behavior during the campaign hasn’t taken its toll &hel
  
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• Johnnie Walker utilises VR to hammer home the perils of drunk driving

  18-11-2016 18:12
  
  Johnnie Walker is leveraging the immersive qualities of virtual reality to strengthen the poignancy of its drunk driving message in a new awareness campaign.
  The Decisions 360-degree VR video shows consumers what it's like to be in a fatal drunken-driving accident in the hope that it will help discourage people from driving while intoxicated, especially given its more likely to happen during the festive period.
  The four-minute long story follows three different vehicles and their passengers. In
  
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• Business on the Move: Samsung, MTV, Bulldog Skincare

  18-11-2016 17:49
  
  Samsung has appointed London-based agency Adam&Eve/DDB to its North America TV and home appliances business. The agency is thought to be setting up a New York office next year to service the account.
  MTV has named Mediavest | Spark as its U.S. media agency of record, tasked with media buying and planning responsibilities for MTV and MTV2.
  Bulldog Skincare has awarded The7starts its £2m media planning and buying account. The7stars will start work immediately with Bulldog Skincare,
  
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• Top Gear to Grand Tour: How the trio ended up at Amazon

  18-11-2016 17:45
  
  Amazon recently released the trailer for The Grand Tour in preparation for it's debut. As fans around the world patiently wait for the former Top Gear trio to return to their screens, The Drum looks at the events that led to the slow death of Top Gear and gave birth to The Grand Tour.
   
  The punch
  The beginning of it all, Jeremey Clarkson was involved in a ‘Fracas’ with Top Gear producer Oisin Tymon. He was accused of verbally and physically abusing the producer, which resul
  
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• The five best ad startups I saw at Europe’s Web Summit

  18-11-2016 17:37
  
  Look out CES and SXSW, Europe’s Web Summit may eclipse you as the premier place to showcase new technology innovations and launch early stage startups. Billed as “Europe’s Largest Tech Marketplace”, Web Summit took place in Lisbon, Portugal last week and boasted over 53,000 attendees, 7,000 CEOs, and 15,000 companies from 166 countries. One of the themes of the conference was the need for advertisers to cut through the increasing noise in the marketplace. By embracing wha
  
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• The London No1 Gin toasts the spirit of its home city with new social campaign

  18-11-2016 17:26
  
  Premium drinks brand The London No1 Gin has chosen brand entertainment agency Media Bounty to create a new social campaign which celebrates the city and its people from all perspectives.
  The digital shop has created bespoke content which is hosted on The London No1 Gin’s social channels. A suite of assets featuring the work of urban photographers Joshua Lawrence and Ronya Galka includes video, GIFs and stills for the brand’s social channels, supported by social advertising.
  Short for
  
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• McDonald's introduces lonely Juliette the doll as face of UK Christmas campaign

  18-11-2016 17:19 via campaignlive.co.uk
  
  McDonald's UK is launching its "biggest ever" Christmas campaign tomorrow with a TV ad that features a wooden doll who comes to life after being left on the shelf for a year.
  
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• Consumers look to brands for stuff, not moral guidance

  18-11-2016 16:57
  Increasingly brands are reacting against the madness of Thanksgiving shopping. Last year REI, T.J. Maxx, HomeGoods and Apple, among others, chose to close their doors to the crowds. They took the noble view that a holiday which is meant to be about family and community had been hijacked by consumerism. It made sense. Closing their doors for the day demonstrated a brand purpose and spoke to the 65% of consumers who admit they “hate or dislike’ the trend of retailers opening stores on
  
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• Stonor: Senior Account Director

  18-11-2016 16:53
  
  £61000 - £75000 per annum + Pension, Healthcare and Bonus :Stonor:
  A fantastic opportunity for an Integrated Campaign Director! £50-60k!
  London, West London
  
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• Lidl offers to drop Christmas prices in return for tweets

  18-11-2016 16:43 via campaignlive.co.uk
  
  Lidl will drop the price on products including lobster based on the number of customers who tweet about the product.
  
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• Domino’s Facebook Live auctions reworked Italian artwork and a year's supply of pizza

  18-11-2016 16:40
  
  Domino's Pizza is giving the public the chance to win a year's worth of pizza in a Facebook Live auction dubbed 'Master Pizzas' today (Friday 18 November) at 3.15pm on the Domino’s Pizza UK Facebook Homepage.
  It will be hosted by auctioneer Dominic Toppington with viewers able to bid on the goods using only emojis.
  In addition to a year's worth of pizza, bidders have the chance to win some of the artwork too, created by artist, China Jordan, across a period of 16 weeks.
  Celebrati
  
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• The Create Britain Video Round Up

  18-11-2016 16:39
  
  This is Create Britain. A hub of creativity and thriving talent.
  Post-brexit, we want the world to know that we are still a global creative force despite the rhetoric of politicians in Westminster and Brussels. We still have the same enthusiasm, the same skillset and the same opportunities on offer for creative marketing investors and young talent to tap into.
  Create Britain aims to visually demonstrate that Britain is the place to be despite the result of the referendum. Create Britain is an in
  
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• Facebook, Sainsbury’s and Tesco: 5 things that mattered this week

  18-11-2016 16:38
  
  Lidl and Sainsbury’s launch two very different Christmas campaigns
  Two of this year’s most anticipated Christmas campaigns launched this week, with Lidl and Sainsbury’s revealing two very different ads.
  The discounter has opted for a continuation of its Lidl Surprises campaign, with the TV ad showcasing the care its free range turkeys receive in a bid to convince anti-advocates they are not kept in cages.
  While this may not sound like the most festive concept, Lidl UK’s m
  
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• Molson Coors CFO resigns over “personal conduct” issues

  18-11-2016 16:19
  
  In an unexpected turn of events, Mauricio Restrepo, chief financial officer at Molson Coors Brewing Co., resigned Thursday “because of matters regarding personal conduct.” Those matters were not disclosed by the company, but a story by the Denver Business Journal said they were not related to the business or its financials, citing a filing with the Securities and Exchange Commission.
  The beer conglomerate quickly named Tracey Joubert as its new CFO. Joubert was previously CFO of Mill
  
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• eBay promotes real-time shopping during episode of Germany's 'Tatort'

  18-11-2016 16:08
  
  Crime series "Tatort" is the most wide-reaching TV show in Germany and among the most commented TV events on Twitter. To take advantage of the large "Tatort" fan community on the social network, eBay and communications agency achtung! came up with the idea of 'Social Thriller Shopping', a real-time social influencer campaign. On October 30th, two leading German Twitter personalities live-tweeted the "Tatort" episode and additionally spread links to eBay offers of products that related to the hap
  
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• Cannes Lions slashes jury numbers by a quarter

  18-11-2016 15:58 via campaignlive.co.uk
  
  Cannes Lions will reduce the size of its jury panels for the International Festival of Creativity next year by 92 members across the board.
  
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• Merkle | Periscopix becomes UK’s first certified agency for Google’s Optimize 360 and Data Studio 360

  18-11-2016 15:28
  
  Merkle | Periscopix has been officially named as the first agency in the UK to be certified in Google’s new analytics tools, Optimize 360 and Data Studio 360.
  Shahina Meru, technical web analyst at Merkle | Periscopix, said: “With the release of the Google Analytics 360 Suite in April 2016, we have been working hard to ensure that we are the pinnacle of knowledge for these tools.  For both Optimize and Data Studio, the certification process includes an exam and a
  
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• Why marketers stopped pulling on heartstrings this Christmas

  18-11-2016 15:21
  
  Let’s face facts, you were firmly clutching that packet of Kleenex in anticipation of the John Lewis Christmas ad just like everybody else. But then something strange happened. A dog jumped joyously on a trampoline. The regular set up of tears, followed by an existential crisis over cold turkey, all but gone and replaced by a goofy smile.
  Peak tears
  “Following a roller coaster year with Brexit and Trump, the nation needed an uplifting, certain and positive festive season and it&rsqu
  
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• Match.com romanticizes the words “I met someone” in charming SS+K spot

  18-11-2016 15:20
  
  When a relationship is on the rocks, a few common phrases are surefire signals that the end is nigh (George Costanza’s “it’s not you, it’s me” is my personal favorite).
  But when starting a new relationship in today’s dating app-filled world, how does one know when someone is no longer just a fling and is actually the real deal? In Match.com’s latest campaign, the dating service is arguing that it’s not “I love you” that’s the trig
  
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• Heineken goes direct-to-customers with launch of Brew House brand

  18-11-2016 15:20
  
  Heineken is partnering with Deliveroo in a move that marks the first time an alcohol brand has offered a direct-to-consumer retail route.
  The deal between the two will see Heineken launch a new brand – Brew House – through which consumers can order beer and cider made by Heineken via the Deliveroo app. It will initially be available at 15 sites across London ahead of a nationwide rollout by the end of the year.
  The Brew House brand will sit as a separate part of the Deliveroo a
  
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• Heineken goes direct-to-customers with Deliveroo tie-up

  18-11-2016 15:20
  
  Heineken is partnering with Deliveroo in a move that marks the first time an alcohol brand has offered a direct-to-consumer retail route.
  The deal between the two will see Heineken launch a new brand – Brew House – through which consumers can order beer and cider made by Heineken via the Deliveroo app. It will initially be available at 15 sites across London ahead of a nationwide rollout by the end of the year.
  The Brew House brand will sit as a separate part of the Deliveroo a
  
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• How the digital industry is tackling its own skills crisis

  18-11-2016 14:57
  
  Alarm bells about the widening digital skills gap in the UK have been ringing for some time. The clamour has stepped up since Brexit and the associated anxieties this is creating in sourcing non-British talent.
  The demand for a digitally skilled workforce is rapidly increasing. No sector is untouched, as businesses of all stripes step up their efforts in digital transformation. Agencies play a pivotal role in futureproofing brands and their propositions, but the pressure to attract and
  
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• Net neutrality: Is the mother of innovation under threat?

  18-11-2016 14:44
  
  A wind of change is sweeping across the United States, and it may have a dramatic impact on the future of over-the-top (OTT) video services worldwide.  Net neutrality, a contentious issue that was already in a precarious position, is suddenly further endangered.  The ongoing availability of open internet will undoubtedly shape the future of video consumption in the living room, as well as the advertising ecosystem that supports it.
  A hard-won victory
  In 2016, the Federal Communications
  
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• Segmentations and strategies: how TV audience mix analysis can help service launch

  18-11-2016 14:41
  
  Are you a Content Connoisseur, a Broadcast Binger, or, perhaps, a TV Traditionalist? At Ampere, we divide consumers into one of five types of TV viewer to help simplify some of our analysis. The segments are based not on the TV services people choose, but on their attitudes towards things like technology, social media and content. Different countries have different mixes of each of the segments, by looking at the behaviour of different segments and the mix, we can get an idea of what strategies
  
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• Little Dish picks M&C Saatchi for creative account

  18-11-2016 14:32
  
  UK children’s ready meals maker Little Dish has appointed M&C Saatchi to handle its creative account, which at one point it also considered Saatchi & Saatchi for, The Drum understands.
  The food business is tasked with honing its brand and growing awareness in its heartland ahead of an international push to the US next year.
  Jeremy Hemmings, global client director at M&C Saatchi, said: “We’re delighted to be working with the team at Little Dish. It’s a wonderfu
  
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• Barack Obama: fake news creates ‘problems’ for US politics if distinctions are not made

  18-11-2016 14:16
  
  President Barack Obama has offered his piece on the uncovering of fake news on Facebook and other social media suggesting that the lack of distinction between serious arguments and propaganda on these platforms creates “problems” for US politics.
  The topic has been hotly debated since the surprise election of Donald Trump as president-elect, which some observers have suggested was affected by the circulation of fake news on social media in the run-up to the vote.
  “If we are not
  
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• Paddy Power introduces 'You Beauty!' strapline as it champions unsung heroes

  18-11-2016 14:13 via campaignlive.co.uk
  
  Paddy Power is introducing a new 'You Beauty!' strapline in a brand campaign that celebrates sport's unsung heroes.
  
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• The internet of things that go bump in the night: Why marketers are still cautious about connected devices

  18-11-2016 13:30
  
  The rise of the machines has long been a science fiction fantasy, but one day last month we were given a real glimpse of what such an uprising would look like when thousands of apparently harmless digital cameras, video recorders and routers – possibly even yours – were assembled into an army to bring down much of the internet across America.
  “$18 baby cams shut down a huge chunk of the internet,” was how John Burbank, Neilsen’s president of strategic initiatives, d
  
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• BBC renews its broadcast rights deal with Wimbledon

  18-11-2016 13:30
  
  The BBC has retained the broadcast rights to Wimbledon for the next seven years after extending its deal with the All England Lawn Tennis Club (AELTC).
  The new agreement continues the longest-standing partnership in sports broadcasting history with 2017 marking 80 years since the BBC first broadcast the tournament.
  As is currently the case, the BBC will show the grass court Grand Slam across BBC One and BBC Two in addition to live radio broadcasts on BBC Radio 5 Live and 5 Live Sports Extra as w
  
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• HSBC parts ways with EMEA marketing head Philip Mehl

  18-11-2016 13:00 via campaignlive.co.uk
  
  HSBC has parted company with Philip Mehl, the EMEA head of marketing for the bank's retail banking and wealth management division.
  
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• Advertisers must become ‘militant’ over digital metrics

  18-11-2016 12:52
  
  Advertisers should start demanding more of Facebook and Google when it comes to the metrics they offer, according to a number of marketers.
  Facebook has come in for criticism after it found more errors in the way it measures some digital metrics. In August, it admitted it had overstated video views by as much as 80% and now it has said it also found problems with the way it measured app referrals, ‘complete’ video views (how many people watched through to the end) and traffic to Ins
  
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• Michelin-star chef Tom Kerridge reveals new brand identity with help from The Clearing

  18-11-2016 12:36
  
  Tom Kerridge, a two Michelin-starred pub chef, turned to brand consultancy The Clearing to generate a new brand strategy, visual and verbal identity for his retail range.
  The brief was to build a brand that encapsulated his character and style and allowed him to capitalise on the market opportunity to create a range of products that he’d be proud to put his name to. The result tells an authentic story around the unique manufacturers and products that Tom had personally selected, built
  
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• Sainsbury's to take over Gogglebox ad breaks with stop-motion Christmas spots

  18-11-2016 12:22 via campaignlive.co.uk
  
  Sainsbury's will turn the cast of Channel 4's Gogglebox into stop-motion animation characters as the supermarket launches its Christmas food campaign tonight.
  
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• Adidas launches Glitch boot by invite-only app in 'revolutionary approach'

  18-11-2016 12:22 via campaignlive.co.uk
  
  Adidas is attempting to "break the pattern of football boot releases" by rolling out its Glitch boots on an invite-only basis.
  
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• Ultimate Asset: Publisher Account Manager - Programmatic

  18-11-2016 12:08
  
  £35000 - £55000 per annum:Ultimate Asset:
  Fancy a challenge? Fancy working in an environment where your work with the publishers is valued, vital and top of the priority list?
  West End, London
  
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• English football can only succeed by embracing 'marketing philosophy' says FA CEO Martin Glenn

  18-11-2016 11:53 via campaignlive.co.uk
  
  Martin Glenn, the Football Association chief executive and outgoing president of the Marketing Society, said English football must embrace the philosophy of marketing as he announced he wasstepping down from the Society after three years.
  
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• Fetching line of waterproof onesies protect Dutch cyclists from the elements

  18-11-2016 11:48
  
  Rain-sodden, puddle-splashed cyclists have a new savior as 72andSunny Amsterdam rides to their rescue with a fetching line in waterproof onesies.
  The waterproof gear has been termed ‘Raynsie’ and is being sold on its water repellant properties to protect Amsterdam’s army of cyclists from storms ahead.
  Nic Owen, managing director of 72andSunny Amsterdam, commented: “Raynsie is a proof point of what 72andSunny is all about: optimistic, modern and culture-driven. Apart from
  
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• What media agencies need to do to now to impress clients in pitches

  18-11-2016 11:43
  
  Autumn is preparation time. It’s the time when brands start to think about their agency relationships and many begin to pull together pitch plans for the following year.
  Going into the final quarter of this year, there will be a large number of brands looking at this option. We’ve had, and are continuing to have, detailed conversations with local and international advertisers about their agency requirements for next year.
  We anticipate that next year’s pitch activity will be at
  
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• Airbnb broadens beyond accommodation with Trips

  18-11-2016 11:27
  
  Airbnb is looking to build on the success it has enjoyed in reshaping holiday accommodation by offering customers a more in-depth holiday service from experiences to guides and itineraries as well as homes.
  To cement this change the room rental service has launched Trips which arrives with approximately 500 experiences in 12 cities baked in from the outset, offering intrepid adventurers the chance to sample a range of activities overseen by a local expert such as Samurai Swordplay workshops and
  
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• Girl Online: What Zoella has taught us about successful influencer marketing

  18-11-2016 11:12
  
  Since Zoella started her first YouTube channel in 2009, she has amassed over 664m views, 11m subscribers, and helped propel the rise of what we now know as 'influencer marketing'. And this week, she added to that list of achievements with the launch of her third book: 'Girl Online: Going Solo'.
  The ordinariness and relatability of Zoella is what has made her so appealing to fans who trust her advice and follow her every recommendation on beauty and fashion. It is precisely their sense of authent
  
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• How behavioural insights and cardboard boxes are core pillars of Unilever’s shopper marketing

  18-11-2016 11:00
  
  Unilever is flipping the way it monitors shoppers to focus on their behaviours whereas before those insights would’ve prioritised demographics and left it ill-prepared for how the “cardboard box is changing shopping”.
  That’s not to say that demographics don’t matter, it’s just that the ubiquity of mobile could give advertisers a more complete view of faceless shoppers should they successfully unravel the data.
  And there lies the rub; Unilever is all too aware
  
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• Premier League clinches $700m China TV rights deal

  18-11-2016 10:57
  
  The Premier League has clinched a three-year television rights deal with Chinese video streaming service PPTV estimated to be worth as much as $700m, the league’s biggest-ever overseas broadcast sale.
  BBC News reports that PPTV has confirmed the deal but the Premier League have yet to comment. If confirmed the arrangement would be an order of magnitude greater than the tournament’s existing licensing arrangement in the country.
  If confirmed the deal would dwarf the next largest overs
  
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• Wins this week: Samsung, Zoopla, Bulldog Skincare

  18-11-2016 10:30 via campaignlive.co.uk
  
  Adam & Eve/DDB is setting up a New York office after winning part of Samsung's North American business.
  
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• McDonald’s bets on faster food with digital ordering and table service

  18-11-2016 10:24
  
  McDonald’s is shaking up all 14,000 of its American restaurants with a faster food service that will allow customers to order their burgers, shakes and fries from a digital touch-screen instead of queuing for service.
  After the order is processed, food will be delivered to the consumer's table.
  The shake-up was ordered by chief executive Steve Easterbrook who demonstrated the new system in New York by walking up to a freshly installed digital screen to make an order, once paid for cus
  
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• Metallica give away latest album on YouTube for free

  18-11-2016 09:52
  
  Thrash metal band Metallica have surprised their fans by offering up their latest album in its entirety, the first in eight years, on YouTube completely free of charge.
  Hardwired To Self-Destruct was published on the group’s official YouTube page today, in tandem with Spotify, Apple Music and other media outlets with every track and its accompanying music video available without restriction. The 'Enter Sandman' band have been leaking tracks from the album across the platforms over the last
  
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• Channel 4 named Brand of the Year as Unilever's Paul Polman scoops outstanding leadership award

  18-11-2016 09:39 via campaignlive.co.uk
  
  Channel 4 was voted The Marketing Society's Brand of the Year at its annual dinner last night.
  
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