Marketing news

• Air Jordan creates blog around iconic sneaker brand

  17-11-2016 23:16
  
  Jordan Brand launched a blog of its own Monday to serve as a content hub for the shoe line's fans to consume content all around Michael Jordan’s namesake. 
  Broken down into categories including culture, family, product, sport and shop, the blog breaks down the brand with pieces from influencers wearing Jordan’s to providing the consumer with a chance to buy their own pair.
  One piece in the culture section called "Chicago. The Winning City" details the Pinnacle VI shoe through an
  
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• Omnicom officially launches “Unlimited,” its dedicated McDonald’s agency

  17-11-2016 22:48
  
  The Golden Arches are officially getting personal attention as of today. Omnicom has officially launched "We Are Unlimited," the name of its full-service agency dedicated to handling McDonald's US advertising business.
  The launch comes nearly three months after McDonald's chose Omnicom to handle its creative account in the US following a months-long review that pitted the holding company against rival Publicis. After the win, Omnicom was tasked with creating an "agency of the
  
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• Can the TV industry stay free of the walled gardens in the digital era?

  17-11-2016 21:36
  
  Walled gardens (and the negative connotations around them) is a term more commonly associated with the digital media industry, but it is growing increasingly common in discussions among industry leaders, especially as it moves to include ‘addressability’.  
  However, Panelists today (November 17) at the Beet Retreat conference hosted by Beet.TV in Miami, Florida, from Disney ABC, Fox Networks, NBCUniversal and Turner, argued that unlike the internet, walled gardens (plus the domi
  
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• Invidi addressable TV service sprouts up in Brussels

  17-11-2016 20:53
  
  Addressable television business Invidi has launched a new Brussels-based operation it claims will help Europe 'leap frog' the US when it comes to targeted TV.
  The new operation offers a service that allows targeted television across linear, digital and time shifted operations and has been two years in inception, CEO David Downey told The Beet TV Retreat conference.
  The system allows channels tenancy of the platform on one level, while protecting commercially sensitive data on the other. However,
  
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• Publicis combines SapientNitro and Razorfish to form SapientRazorfish

  17-11-2016 20:06
  
  Publicis.Sapient, the digital arm of Publicis Groupe, has announced that it is merging digital agencies Razorfish and SapientNitro to form a new entity called SapientRazorfish.
  Alan Wexler, currently CEO of SapientNitro, will now serve as CEO of the newly-formed company, while CEO of Razorfish, Shannon Denton, will take on the role of chief strategy officer for SapientRazorfish. President and CEO of Publicis.Sapient Alan Herrick will now move into the role of chairman, while Wexler and CEO of Sa
  
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• Tesco turns property developer to transform existing store locations with brands and estate agents

  17-11-2016 18:51
  
  Real-estate could be the next core pillar of Tesco’s resurgence plans after it outlined its vision to sell ‘air rights’ to the space above and around its stores to property developers and other ‘complimentary’ brands.
  This is arguably nothing new. In 2013, Tesco was behind the development of 250 apartments that sat above a new superstore (see above) in Streatham, South London. And it has been entering brand-partnerships with the likes of Arcadia and Holland and
  
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• AT&T gets fun with elaborate Rube Goldberg machine for recruitment video

  17-11-2016 18:48
  
  AT&T certainly isn’t your old Ma Bell anymore. The communications company wants to be known for its cutting edge technology, and it’s using an old contraption done up in a modern way to recruit its latest talent.
  The Talent Acquisition organization at AT&T wanted to show off what fun it is to work there, so it created a video, “Just Another Day at the Office.” The camera follows an intricate Rube Goldberg Machine, one powered by innovation and a little bit of huma
  
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• Whose e-commerce team could soon be experiencing a bad day at the office?

  17-11-2016 18:47
  
  With Christmas fast approaching and the inevitable struggle to find new gift ideas for friends and family, many people choose to book gift experience days. In a market that relies heavily on seasonal trends it is vital that the e-commerce executions of the companies involved are up to scratch.
  So who is winning the online battle for experience days? Is it the brand strong Virgin or newer challengers Red Letter Days and Buy a Gift.
  
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• Self-lacing Nikes on sale — for a big price

  17-11-2016 18:42
  
  It costs a pretty penny if you don’t want to tie your own shoelaces. Those who want their shoes to work for them now have an option, thanks to the Nike HyperAdapt 1.0, a technological marvel of a sneaker with “adaptive lacing.”
  A limited number of Nike+ app users will have early access to the shoes, which will retail at $720, starting November 28 through the “Reserved for You” feature. Then the shoes will go on sale to the public starting December 1 at the Nike Soho
  
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• McDonald’s channels Uber to keep pace with customer expectations

  17-11-2016 18:21
  
  McDonald’s operates in a world of “escalating expectations” according to global chief marketing officer Silvia Lagnado, so it must evolve keep up with brands like Uber, Netflix and Airbnb.
  “Convenience and value are incredibly important to the McDonald’s brand but the benchmark has changed. Disruptors have completely changed the sense of value and convenience you can get,” she told delegates at the Marketing Society’s annual conference today (17 Novembe
  
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• Will the demolition of double click boundaries intrude on personal territory?

  17-11-2016 18:03
  
  Google’s announcement (well, more of a mumbled statement) that the wall between DoubleClick and other data sources has been demolished, has caused debate among the tech-savvy public.
  Yet, digital marketers are looking at it in a different light because this change increases the amount and variety of data that can be used to target individuals. There now exists the possibility that users could be targeted with ads individually attuned to their personal information, fully tracked as a single
  
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• Inflation in Bay Area prompts “Poverty Line Prices”

  17-11-2016 17:51
  
  Since the Bay Area became the Silicon Valley, home to some of the tech industry’s biggest companies, it’s become one of the most expensive places to live in the US.
  Now imagine being a working class family in that area, where prices for everything are skyrocketing yet wages for those workers remain stagnant. For one-in-ten in the Bay, nearly a million individuals, living on the poverty line means having to do without.
  The Bay Area’s median households bring in $153,057 a year, w
  
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• US Creative Work of the Week: Rokkan puts a modern spin on 123-year-old Mikimoto

  17-11-2016 17:46
  
  When it comes to wearing pearls, there’s a fine line between adding a drop of elegance to your outfit and looking like you just raided your grandmother’s dusty jewelry box. That’s why 123-year old Mikimoto recently enlisted the help of agency Rokkan to help it convince millennials that pearls can be the cherry on top of a stylish and modern outfit.
  In an online video called ‘Explore the Original,’ three young women with varying styles are shown completing their outf
  
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• Marketers face trust, power and skills gaps, say academics

  17-11-2016 17:27 via campaignlive.co.uk
  
  The reasons why marketing is important - but marketers often are not - were set out to the Marketing Society conference today by academics Thomas Barta and Patrick Barwise.
  
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• What next for Pokémon Go?

  17-11-2016 17:25
  
  Pokémon Go was the surprise hit of the summer. At its peak, thousands of people could be found wandering the streets of London or New York hunting for the elusive characters to add to their army and battle rivals.
  The app acheived 500 milliong downloads globally in the first two months after its launch in July and by August it had generated £200m in revenue. Yet there was concern the game would turn out to be just a fad. Its developer, Niantic, is trying to prove those critics wron
  
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• The Lad Bible working on ‘big’ rebrand as it redefines the meaning of 'lad'

  17-11-2016 17:20
  
  The Lad Bible, one of the UK’s fastest growing news and entertainment publishers, is planning a “big” rebrand as it continues to evolve its content strategy to appeal to readers that are interested in “positive change”.
  The Lad Bible head of marketing, Stephen Mai, revealed the news to an audience at Mindshare Huddle today (17 November) and said that the online publishers still has more to do when it comes to delivering the right content.
  “People still want co
  
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• Tesco will not recruit from within to fill top marketing role

  17-11-2016 17:20
  
  Tesco is “close” to filling the vacant chief customer officer, which oversees all the supermarket brand’s marketing activity, according to CEO Dave Lewis.
  Speaking at a press briefing today (17 November), Lewis, who is currently acting chief customer officer, revealed the supermarket giant is “close to announcing a replacement” for Robin Terrell, who quit in August. Whoever takes on the role will be Tesco’s fourth marketing boss in just as many years.
  However
  
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• Joe Wicks: I'm a 24/7 content machine

  17-11-2016 17:08 via campaignlive.co.uk
  
  Joe Wicks, the online nutrition coach and the mastermind behind social media phenomenon #Leanin15, took to the stage at today's Marketing Society Annual Conference.
  
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• Facebook EMEA chief: Fake news is up to our user community to flag

  17-11-2016 16:44 via campaignlive.co.uk
  
  Facebook is taking the view that fake news is something that individual users can choose to read or not, and report or not, the company's EMEA vice-president Nicola Mendelsohn told the Marketing Society today.
  
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• ‘It was a good day’: Facebook’s Carolyn Everson on metric miscalculation & transparency

  17-11-2016 16:38
  
  For most people, a day like the one Facebook had yesterday, could be considered rough. After revealing that more metrics were miscalculated, on the heels of August’s revelation that the company had been overstating video views, one could be excused for not being in good humor. However, Carolyn Everson, Facebook’s vice president of global marketing solutions, doesn’t see it that way.
  “Believe it or not, it was a good day, from my perspective,” said Everson. “I
  
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• Aviva boss slams lack of ‘real marketing’ in the UK

  17-11-2016 16:27
  
  Aviva CEO Mark Wilson believes marketers are overcomplicating the disciplineMarketers have become over-complicated in their execution and forgotten the fundamentals of what marketing should be, according to Mark Wilson, CEO of insurance provider Aviva.
  Talking this morning (17 November) at The Marketing Society’s annual conference, he said: “I could stand here today and say the marketing garden is rosy but I don’t think that is the case. The skills that we need in the diff
  
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• International Federation of Human Rights creates fake film trailer to highlight the threat of genocide in Burundi

  17-11-2016 16:18
  
  The FIDH (International Federation of Human Rights) has partnered with social media agency We Are Social to create a fake film trailer intended to raise public awareness about the risk of genocide in Burundi and call on the UN to intervene.
  The "Genocide in Burundi" film has been created in the style of films based on African tragedies such as “Hotel Rwanda”, “The Last King of Scotland” and “Johnny Mad Dog”.
  The campaign “Genocide in Burundi” #Stop
  
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• The need for customer data: Everything You Need to Know

  17-11-2016 16:12
  
  Everything You Need to Know About Data & Customer Experience, in partnership with Acxiom, is designed to help marketers quickly get up to speed with one of the most important issues in today’s marketing industry. The series of videos lets you find out everything you need to know about each crucial subject in one short film – something you can watch in the back of a taxi on the way to your next crucial meeting on the subject. That’s why each episode is filmed in the back of
  
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• DHi Group: Global Brand & Product Marketing Director (12 months contract)

  17-11-2016 16:08
  
  Competitive :DHi Group:
  This role requires a strategic thinker with a hands on approach who can work across teams to be deliver results...
  London (Central), London (Greater)
  
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• xHamster donates water to Flint residents to further its philanthropic goals

  17-11-2016 16:07
  
  Porn site XHamster has initiated yet another brand extension delivering 10,000 bottles of branded drinking water to the residents of Flint.
  The bizarre brand extension from xHamster looks to help address the fact there is a huge, well-publicsed, drinking water contamination in the Michigan town which is a danger to the public.
  Representatives of xHamster volunteered for three days, working with Catholic Charities Center for Hope, to help tackle the issue, in the end offering 10,000 bottles
  
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• 'I told colleagues to expect a social media shitstorm', says NatWest CMO

  17-11-2016 15:56 via campaignlive.co.uk
  
  David Wheldon, the CMO at RBS Group, has revealed that his attempt to get NatWest's advertising "noticed again" meant telling everyone at the bank to get ready to be castigated on social media.
  
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• Watch: what's next for AI and brands?

  17-11-2016 15:27 via campaignlive.co.uk
  
  Artificial intelligence is the next frontier for marketers. As classic interfaces are being taken over by voice commands and chatbots, advertisers and brands are sprinting to get there first. Campaign talks to Teads Studio's Emi Gal and AKQA's Andy Hood about why AI can't be ignored.
  
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• Asda posts ninth consecutive quarterly sales slip

  17-11-2016 15:06
  
  More than a year into an 18-month turnaround plan and it would appear that Asda is no clearer on what it needs to get more shoppers through its doors after it posted its ninth consecutive quarterly sales drop.
  Sales for the Walmart-owned business, excluding fuel, slipped 5.8% in the three months to the end September. While an improvement on the previous quarter’s 7.5% decline, the most recent quarter offers little optimism that the business has settled on a winning strategy yet despite muc
  
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• Black Friday: in numbers

  17-11-2016 14:55 via campaignlive.co.uk
  
  With the shopping craziness that is Black Friday taking place tomorrow, we take a look at the figures from last year's retail sales.
  
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• Diageo chief marketer Syl Saller appointed Marketing Society president

  17-11-2016 14:53 via campaignlive.co.uk
  
  Syl Saller, the chief marketing officer at Diageo, has been appointed Marketing Society president as current leader Martin Glenn steps down after three years.
  
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• David Jowett, president of DAC Group Europe: “Marketing in 2017 will be very personal, very local and very digital.”

  17-11-2016 14:52
  
  DAC Group Europe has made ‘hyperlocal marketing’ a key focus of its current service and technology offerings. Why?
  We believe that where you are matters as much as who you are to brands. We help brands take their national brand conversations down to a local level. So much time, money and effort is spent building brands on the national and international stage – but actually customers spend most of their time at the local level, especially in the age of smart phones.
  Think of sho
  
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• Aviva combined marketing overhaul with business disruption, says CEO

  17-11-2016 14:52 via campaignlive.co.uk
  
  Aviva has ditched a "fluffy" brand approach and created a successful new unit tasked with cannibalising its main business, its chief executive Mark Wilson told the Marketing Society conference this morning.
  
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• Campaign Viral Chart: John Lewis Christmas ad is most shared

  17-11-2016 14:46 via campaignlive.co.uk
  
  John Lewis' festive campaign starring Buster the Boxer was the most viral ad of the week, with nearly two million shares. Christmas ads from Marks & Spencer and Waitrose also made the top five.
  
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• Videology strikes third-party data pairing with Autobytel to bring intent data to US auto market

  17-11-2016 14:35
  
  US auto dealerships and manufacturers can now mine the user intent data of auto-enthusiast websites owned by Autobytel to better hone both their linear TV and video-on-demand media buying, after a deal it struck with demand-side platform Videology.
  The partnership means marketers using Videology’s platform now have access to Autobytel’s anonymized first-party data to further target their direct response (DR) messaging to those audiences that are at the l
  
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• France’s Fifa eSport league, e-Ligue 1, agrees broadcast deal with beIN Sports and Webedia

  17-11-2016 14:04
  
  The French Professional Football League (LFP) has taken a significant commercial step forward with its eSports league following a broadcast agreement with beIN Sports and Webedia to show games from the inaugural season of the e-Ligue 1.
  The deal represents a major boost for LFP bosses efforts to strengthen the potential revenue streams for its new eSports league, which was recently created through a partnership with EA Sports.
  The league will use EA Sports' Fifa 17 as the game for its compe
  
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• Tesco's Michelle McEttrick says pressure around Christmas ads like a 'wind tunnel'

  17-11-2016 13:36 via campaignlive.co.uk
  
  Tesco will break several short ads through the festive period, intended to mirror what customers are experiencing in the run-up to Christmas Day.
  
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• On the right track? Alan Reeves of Click Consult on the problem of tracking

  17-11-2016 13:26
  
  It’s been 10 years now since my first foray into search marketing and, throughout that time, the issue of tracking has often been highlighted as both the best and worst things about the industry.
  The ‘best’ because, in 2016, we have the ability to track a wealth of data that can be used to optimise current performance and inform future strategy. Accurate data, turned into actionable insights, continues to fuel increased digital spending, making digital many businesses’ ma
  
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• Freezer Expedition series sets a fresher course for Wendy's Company

  17-11-2016 13:06
  
  Fast food giant Wendy's effort to brand itself as the purveyor of fresh beef goes back to the 1970s from its - iconic 'Where’s the beef?' tagline to its updated 'Where’s the beef from?' ad. 
  More recently however, Wendy’s Deliciously Different campaign has set the company apart as they reject the practice of fast-freezing meat from as far away as Austalia, as some fast food companies do.
  Until 20 November, Wendy’s is holding a contest on its social channels
  
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• Can Instagram become a shopping site?

  17-11-2016 12:54
  
  Instagram wants to help you shop, that much is clear from a number of its latest updates.
  Last year, it launched a ‘shop now’ button on the site so retailers could send their followers to a page within the app where they could buy. Then earlier this month, it introduced a feature that lets brands put more product information such as more detailed information and prices in their posts.
  James Quarles, vice-president of monetisation at Instagram, told the Financial Times: “It is
  
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• How WildAid & Grey London created #jointheherd to impact the world's ivory trade

  17-11-2016 12:51
  
  Earlier this year, WildAid, the wildlife conservation charity, live streamed the biggest-ever ivory cremation as part of its #jointheherd campaign which aimed to combat elephant extinction and recently won the Grand Prix at The Drum's Content Marketing Awards.
  Every year, 33,000 African elephants are slaughtered which has meant that the species will be extinct within the next 20 years if the current rate continues. 
  In a bid to counter the trend, WPP ad agency Grey London wor
  
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• Creative Industries Council campaign stresses unique value of UK's creative industries since Brexit

  17-11-2016 12:35
  
  The Creative Industries Council has launched a new campaign to showcase the potential of the UK’s creative enterprises as drivers of the UK’s economic growth in the 100 days since the referendum result on June 24.
  The ‘100 Creative Industries Wins in 100 Days’ document provides a snapshot of how critical the creative industries are to the UK’s economy and aims to show that they are open for business and international partnerships following Brexit.
  Each day since the
  
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• Why social media is the problem-child you really need to listen to

  17-11-2016 12:25
  
  I recently had the pleasure of attending a creative training session with David Hall, founder of The Ideas Centre. His business elevates the importance of play to drive creativity – ideas that are both novel and useful. His team regularly work with schools and children in order to solve problems through play. Children are a fountain of novel ideas, a lot of them are useless but there-in lies the beauty. These are ideas that adults are almost conditioned to not come up with. We are very goo
  
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• LinkedIn, now blocked in Russia, is keen to discuss data localization with watchdog

  17-11-2016 11:52
  
  Microsoft-owned professional social network LinkedIn has been banned in Russia over concerns the data of some six million users are being stored on foreign servers.
  Russia’s communication watchdog, the Roskomnadzor, made the announcement on Thursday (17 November). A court decision deemed that the social network should be blocked until it adheres to the nation’s rules – first implemented in September.
  The Next Web reports that Germany made a similar request last year, which resu
  
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• Coca-Cola eyes social media friendly selfie bottle

  17-11-2016 11:35
  
  Coca-Cola has set its sights on winning over social media users after unveiling a custom built ‘selfie bottle’ which will take your pic whilst glugging down the fizzy drink.
  Devised by Coca-Cola Israel, the snappy design arose after its makers spied a gap in the market for novelty drinks.
  Devised by Gefen Team for the Coca-Cola Summer Love campaign, Israel’s largest outdoor brand event, the resulting selfies can be shared on Snapchat, Facebook and Instagram.
  In a statement the
  
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• Broadband advertising should not say 'up to' in speed claims, says ASA

  17-11-2016 11:32 via campaignlive.co.uk
  
  Broadband internet providers will be made to change the way they advertise internet speeds under plans outlined by the Advertising Standards Authority.
  
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• Ogilvy bets big on bots as messaging apps surge in popularity

  17-11-2016 11:30
  
  Ogilvy is staking an early claim in the rising chatbot space with the creation of a dedicated artificial intelligence led offer it believes will provide brands the opportunity to deliver more personalised services and experiences, as well as a lucrative stream for the agency itself.
  While still in their infancy, chatbots have caught the attention of advertisers and marketers looking to reach the billions of people using messenger services such as Facebook Messenger and WhatsApp. The social
  
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• BBC loses more live sports as Channel 4 outbids it for broadcast rights to Women’s Euro 2017

  17-11-2016 11:27
  
  Channel 4 has outbid the BBC for broadcast for the Uefa Women’s Euro 2017 tournament next summer.
  Under the terms of the deal, Channel 4 will show all of England and Scotland’s matches, including their opening fixture which sees the two face off against each other on 19 July.
  Having the broadcast rights to the tournament, which is being held in Holland, marks the first time that the broadcaster has aired live international sport and represents something of a blow for the BBC, which s
  
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• Ad of the Day: Barnardo's focuses on hope rather than despair in first individual performance of 'Believe in Me' campaign

  17-11-2016 11:12
  
  Barnardo's has revealed another segment of its 'Believe In Me' campaign following its launch on 23 September with a three minute short about a young gymnast. 
  The ad, created by FCB Inferno, follows the girl as she performs an array of acrobatics in a dark and dingy pub. During the performance, a narrative runs on screen saying: "I am not my dad.", "I am not the fear he'd come home" and "I am not my broken ribs" before changing to "I am here", "I am not worthless" and "I am not hiding"
  
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• Twitter axes high-profile white nationalist accounts in hate speech crackdown

  17-11-2016 11:01
  
  Twitter has moved to suspend a number of high-profile accounts administered by individuals belonging to the alt-right movement, a loosely defined term that revolves around white nationalism, as part of a crackdown on hate speech.
  Those affected by the purge include a number of accounts associated with Richard Spencer, head of an alt-right think tank, who has stated that he wishes to see the deportation of minorities from the US.
  In light of these remarks Twitter has removed his verified main acc
  
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• Creston to be acquired by Dbay Advisors in £75.8m deal

  17-11-2016 11:00
  
  Creston, the holding group that owns agencies such as TMW Unlimited, 18 Feet & Rising and Nelson Bostock is to be acquired by its biggest shareholder Dbay Advisors in a deal valued at £75.8m. 
  To facilitate the deal, Dbay, the Isle of Mam Isle of Man-based financial services authority, has created a new entity; RedWhiteBlue Digital Marketing Services with the agreed share price expected to be paid by Creston on 20 December.
  Alex Paiusco, CEO of DBAY said: "We have b
  
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