Marketing news

• Married consumers make brand choices to spite each other, says study

  16-11-2016 23:20 via campaignlive.com
  
  How to get back at your Pepsi-loving husband? Have a Coke and a smile.
  
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• Drone Racing League partners with Bud Light for simulator tourney

  16-11-2016 22:19
  
  For those raised on gaming, those glued to their controllers, watching dense and intense graphics fly by as they pinpoint and shoot objects quicker than one can blink, drone racing just might be the next logical step.
  The Drone Racing League (DRL) is already a big thing, and those who can maneuver their flying objects like a pod racer in Star Wars are celebrated as modern day techno heroes.
  Now the league is headed to the simulator, with the launch of the Drone Racing Simulator Tournament in Par
  
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• Leo Burnett's Arc Worldwide named lead agency for MillerCoors

  16-11-2016 21:52
  
  Leo Burnett agency Arc Worldwide has been named the lead agency for MillerCoors’ US retail business, The Drum has learned.
  It is understood that the account has moved to Arc out of Omnicom.
  According to reports, this business was worth approximately $921 million in 2015.
  Arc assumes the role from Omnicom, which was awarded McDonald's $1 billion US creative account in August, which, in turn, marked a big loss for Leo Burnett.
  In a statement at the time, McDonald USA’s c
  
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• 1105 Media creates machine learning system to predict business purchasing decisions

  16-11-2016 19:03
  
  B2B publishing and services company 1105 Media today (16 November) announced the launch of a new machine learning system that is designed to predict the purchasing intentions of businesses.
  The new operation called Beyond Ordinary Lead Delivery (BOLD) features a patented algorithm that analyses up to 10 billion reader interactions designed to assess what organizations buy when. 
  It is not restricted to the company's own data bases which cover sectors such as computing, infrastructure and pu
  
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• Ebay wants to be ‘all over TV like a rash’ as it looks to rebuild the brand

  16-11-2016 18:15
  
  While some might perceive eBay purely as that place to get rid of old Pokemon cards and CDs, it wishes you didn’t.
  With 80% of UK sales now coming through new items – globally, ‘new’ accounts for one billion items – eBay wants to focus on top-of-the-funnel consideration. Essentially, it wants British consumers to see it as the first choice for buying new items as opposed to its historic online car boot sale reputation.
  Ebay believes the key to achieving this will b
  
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• Sir Martin Sorrell reacts to latest Facebook metrics revelations: 'The player & referee cannot be the same'

  16-11-2016 18:09
  
  Following Facebook’s admission of more miscalculated metrics that saw the social giant undercount and overcount key measurements on the platform, like monthly reach of posts and time spent on publishers’ Instant Articles, chief executive of WPP has commented on the revelations.
  “Clearly it's an example where the player and referee cannot be the same person or where you cannot mark your own homework,” he said.
  “As you know, Comscore in which we have a 20% investment,
  
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• Marketoonist on digital transformation

  16-11-2016 17:58
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on digital transformation appeared first on Marketing Week.
  
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• Nottingham Trent University: Business Delivery Manager

  16-11-2016 17:26
  
  £32,004 - £36,001:Nottingham Trent University:
  The NTU Student Dashboard is an award-winning learning analytics resource designed to improve student success....
  Nottingham, Nottinghamshire
  
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• Bray Leino: Associate Media Director

  16-11-2016 16:48
  
  Competitive (depending on experience) + Benefits:Bray Leino:
  We have an exciting opportunity for an Associate Media Director to join the Media Department in our Filleigh, North Devon office.
  Filleigh, North Devon
  
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• Fast growing startup Kulture City launches autism campaign to shift public view from awareness to acceptance

  16-11-2016 16:43
  
  A national autism acceptance movement called "Love Without Words" seeks to move public awareness of autism to public acceptance.  
  KultureCity, a fast growing  non-profit whose  mission is to achieve more acceptance of autism will showcase the challenge  that although autistic people cannot always verbally express love,  this does not mean that they are incapable of feeling love. Love can be demonstrated in many ways without words, the campaign suggests. The so
  
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• MPs back fresh curbs on 'misleading' formula milk marketing claims

  16-11-2016 16:28
  
  SNP’s Alison Thewliss calls for legislation to tackle loophole allowing publication of ‘scientifically questionable’ claimsA Scottish National party MP has received unanimous Commons backing for new legislation to curb “misleading and scientifically questionable claims” in the marketing of formula milk for babies.Alison Thewliss introduced her proposal, which has cross-party support, via the 10-minute rule in the House of Commons on Wednesday. After gaining parliame
  
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• Watch: How brands are using social media insights to drive business

  16-11-2016 16:25 via campaignlive.co.uk
  
  Gathering large amounts of social media insights is all very well, but how are brands going about turning the stats into action?
  
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• FC Barcelona agrees €220m shirt sponsor deal with Japan's Rakuten

  16-11-2016 16:24 via campaignlive.co.uk
  
  FC Barcelona, the Spanish football giant, has secured one of world football's biggest shirt sponsorships after agreeing a four-year deal with Japanese retailer Rakuten worth €220m (£189m).
  
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• FC Barcelona name Japanese firm Rakuten as their new shirt sponsor in deal rivalled only by Manchester United

  16-11-2016 16:23
  
  FC Barcelona have signed a new shirt sponsorship deal with Japanese e-commerce firm Rakuten in deal reportedly worth £200m (€232m).
  The four-year agreement, which includes the option of an additional one year extension, will see Rakuten’s branding appear on Barcelona’s jerseys from next season and places the Catalan club among the leading clubs in shirt sponsorship revenue, rivalled only by Manchester United.
  Similar to United’s current shirt sponsorship strategy, Ba
  
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• Digital innovation takes one step forward, but ads take two steps back

  16-11-2016 16:16
  
  Internet usage on mobile is far outweighing that of desktop. No longer is the computer that sits alone in the office or at home the main portal for information exchange. Instead, digital innovation has pushed mobile as the leading platform, and as mobile internet users increase, so has the amount of mobile ad blockers. According to the latest PageFair report, 419 million people are now blocking ads on their smartphones – more than twice the amount as desktops.
  As mobile ad blocker download
  
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• Deliveroo brews a plan for booze delivery with Heineken, creating new Brew House brand

  16-11-2016 16:15
  
  Meal delivery platform Deliveroo has partnered with Heineken to open up cider and beer orders to Londoners.
  Using the Deliveroo app, consumers will be able to order drinks coming under the newly created Brew House brand.
  Launching in London in November across 15 sites, the offer will be rolled out nationwide by the end of this year.
  Off licenses and independent alcohol retailers will process customer orders that will be delivered by Deliveroo by courier similar to any food order. Earlier this ye
  
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• Subway’s Festive Feast crams Christmas dinner onto a sandwich

  16-11-2016 15:59
  
  Subway has introduced its first ever seasonal sub, the Festive Feast, with an ad centering on the sub as a pick-me after remembering the social missteps at a recent holiday work party.
  The meaty sandwich, packaged with turkey breast, pork sausage, bacon, cranberry sauce and a choice of salad is the brand’s attempt at adapting to the changing cravings of consumers during Christmas,
  To publicise its efforts to emulate Christmas dinner (minus the brandy perhaps), Subway is rolling the campaig
  
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• Why it’s time to scrap timesheets and focus on producing great work

  16-11-2016 15:34
  
  The only value in timesheets is not using them. For too long they have been seen as a credible and robust source of billable data, when in fact they’re are anything but. Let’s be honest, everyone sees them as an annoyance that they are forced to do; and as such just arbitrarily fill them in.
  By stopping time sheets at Exposure Digital we have given precious time back to our staff. However it’s had a much bigger impact than you’d first think. We have become much more trans
  
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• Facebook vows to be more transparent about metrics after admitting more miscalculations

  16-11-2016 15:27
  
  Words by John McCarthy & Seb Joseph 
  Facebook is opening itself up to more third party measurement in a bid to stop the spread of negative sentiment among advertisers that’s building in the wake of its admission of more miscalculated metrics. 
  Concerns that the social network can’t continue to shun third party measurement and effectively ‘mark its own homework’ have come to a head after trust in it appeared to have been knocked following today’s r
  
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• Facebook reveals more metric bugs: Reach, full video views and Instant Article engagement takes a knock

  16-11-2016 15:27
  
  Facebook has admitted further publisher engagement discrepancies which raises additional questions about the first-party data the company is transmitting.
  In September, there was a backlash when the company revealed a substantial failure to accurately measure video engagement times (overstating them from between 60 to 80% for two years).
  Now, the Wall Street Journal reports that an internal Facebook audit has found that the company inaccurately measured said brands’ as a result of 'bu
  
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• NFL stars push viewers to petition for four-day work week

  16-11-2016 15:01
  
  There has been a lot of talk about pushing for a four-day work week, and NBC Sports, along with sports media company Whistle Sports and media agency Maxus now have a plan to help brings Americans together and make the three-day weekend become a reality.
  Sort of.
  A new lighthearted campaign is encouraging NFL fans of Thursday Night Football to sign a petition making the legal start of the weekend Thursday night.
  “Our demands are simple. We, the people, the football fans, the hard working pe
  
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• Holiday US Creative Works: Featuring BBH New York, Chandelier, Preacher & more

  16-11-2016 15:00
  
  Welcome to The Drum's US Creative Works.
  As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
  To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, November 23.
  To submit work for future publication, contact Mi
  
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• Marketing Week editor Russell Parsons named New Editor of the Year at BSME awards

  16-11-2016 14:45
  
  Marketing Week’s editor Russell Parsons walked away with one of the top prizes at the British Society of Magazine Editors’ awards last night.
  Parsons won The Fiona Macpherson New Editor of the Year award, which rewards editors in the first two years of their role. He saw off strong competition from across the magazine industry including new editors at Vice, Grazia and The Sunday Times Magazine, with the judges praising a “strong, consistent vision with fast and tangible impact
  
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• Marketing Week editor Russell Parsons named BSME’s New Editor of the Year

  16-11-2016 14:45
  
  Marketing Week’s editor Russell Parsons walked away with one of the top prizes at the British Society of Magazine Editors’ awards last night.
  Parsons won The Fiona Macpherson New Editor of the Year award, which rewards editors in the first two years of their role. He saw off strong competition from across the magazine industry including new editors at Vice, Grazia and The Sunday Times Magazine, with the judges praising a “strong, consistent vision with fast and tangible impact
  
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• Survey: Brits strongly prefer smaller broadband and TV providers to the big four

  16-11-2016 14:28
  
  Cable.co.uk, a site that allows consumers to compare broadband, TV, and phone packages, today announced the results of its second annual customer service study.
  The study reveals that customers are less satisfied by the offerings and service from the four largest providers - BT, Sky, Virgin Media and TalkTalk – than they are with smaller competitors like SSE, Plusnet and Post Office Broadband.
  "What our study shows is that if the most important aspect of your service is how a broadband pro
  
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• Black Friday and Cyber Monday sees men and millennials shop and spend more

  16-11-2016 14:27
  
  Black Friday and Cyber Monday are two of the biggest shopping days of the year, and may be a bigger deal for men versus women, and for millennial shoppers compared to other age groups.
  Additionally, new research suggests that men and millennials have a set plan to spend a certain amount of money and do a bulk of their shopping on these two days.
  A survey of over 779 upcoming shoppers for Black Friday or Cyber Monday  produced by Mindshare North America, the global media agency network that'
  
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• Collaboration is key to customer experience

  16-11-2016 14:21
  
  Joined up customer experiences that are differentiated and relevant are proven drivers of business growth, according to consultancy Brand Learning, but some business practices are getting in the way of delivering those experiences.
  The consultancy’s Joined Up Customer Experience study, sourced from 1,000 contributors, finds that siloed behaviour and ways of working are the greatest barrier, named by 48% of respondents. It says that constant restructures to address this are creating m
  
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• Facebook makes amends with new third-party verification and metric tools

  16-11-2016 14:19 via campaignlive.com
  
  The platform discovered another miscalculation as it underwent a stricter review process
  
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• ATP Media partners with Sony to show ATP World Tour Finals in PlayStation VR

  16-11-2016 13:41
  
  ATP Media have partnered with Sony to offer tennis fans the opportunity to experience the ATP World Tour Finals in virtual reality using PlayStation’s new VR headset.
  The partnership marks the first time that PlayStation’s VR headset, released in October, has been used outside of gaming and builds on ATP Media’s earlier experiments with virtual reality broadcasting.
  Fans attending the Barclays ATP World Tour Finals at the O2 in London this week can try the VR experience which f
  
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• ZPG picks 101 and Brothers & Sisters for Zoopla and uSwitch creative accounts

  16-11-2016 13:09 via campaignlive.co.uk
  
  Zoopla Property Group, the digital property company, has appointed 101 to work on the Zoopla brand's ad account and Brothers & Sisters for the uSwitch creative business after a competitive pitch.
  
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• Secret underground tennis training space created by sport and wellbeing agency

  16-11-2016 13:09
  
  Sportswear and accessories brand Under Armour provided a top secret underground training facility for Andy and Jamie Murray in the run up to Wimbledon, with help from creative agency PrettyGreen.
  To help the tennis champions prepare for the finals, the team at PrettyGreen created a unique and unusual training court in the tunnels underneath the streets of London, so that the brothers could train with zero distractions. 
  The stunt, which took place in the same week as the EU referendum, inte
  
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• Korea influence scandal: Authorities raid unit of Cheil

  16-11-2016 12:46 via campaignlive.com
  
  Authorities seized hard disks and documents from a sport-related unit of the Samsung-owned agency in connection with the influence-peddling scandal involving the country's president.
  
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• Direct Line extends its ‘fixer’ positioning with launch of street light drones

  16-11-2016 12:46
  
  Insurance, something everyone needs but no one wants to part cash with, is a difficult thing to advertise in a creative way. It’s why providers such as Direct Line and Aviva have shifted their strategy to position themselves as socially-conscious brands who care about the future of the younger generations, as evidenced by Aviva’s Drive app which gives discount to safe drivers, and now Direct Line’s bid to light up the dark corners of the UK.
  Fleetlight drones are fitted with to
  
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• Santa forgets Christmas in Alzheimer’s Research UK ad narrated by Stephen Fry

  16-11-2016 12:30
  
  Alzheimer’s Research UK has released an emotional Christmas ad picturing a world where Santa forgets about the holiday season.
  In the Aardman Animation video, Santa fails to keep up with the Christmas delivery burden as Santa’s dementia worsens. It’s aptly entitled ‘Santa Forgot’.
  Hilary Evans, chief executive of Alzheimer’s Research UK, said: “Santa Forgot is a poignant and powerful reminder that dementia doesn’t discriminate. We have to be provoc
  
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• Jodi Mullen joins Yard’s content team as influencer marketing manager

  16-11-2016 12:24
  
  Technical marketing agency Yard has appointed Jodi Mullen to the role of influencer marketing manager.
  Mullen, previously Visit Scotland’s digital outreach manager, will report to Barry Begg, Yard’s head of content.
  Begg said of the appointment: “We are proud to have one of the most experienced and technically competent outreach teams in the UK at Yard, and we’re very excited to welcome Jodi on board as we continue to expand.
  “Jodi has an outstanding and in-depth kn
  
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• How does John Lewis’ Christmas ad stack up against its predecessors (and M&S?)

  16-11-2016 11:45
  
  It’s almost a week since John Lewis released its much-anticipated Christmas ad – so now that the dust has settled, how does #BustertheBoxer measure up against last year’s Man on the Moon and (more importantly) its biggest rival for shopper spend this festive season, Marks and Spencer?
  Just 24 hours after launch, John Lewis' bouncing dog had attracted three times more YouTube and Facebook views Man on the moon" – 8.8 million views versus 28.5 million. 
  According to a
  
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• Lad Bible’s former marketing director Mimi Turner resurfaces at Vice

  16-11-2016 11:44
  
  The Lad Bible’s former marketing director Mimi Turner will take up the role of senior vice president of strategy at Vice after departing the lad brand earlier this year.
  Turner will take up the role with immediate effect, charged with using her experience with younger audiences to expand Vice's UK business across digital, social, television, marketing, data and commercial. She reports into Matt O’Mara, managing director of Vice UK.  
  Turner, the only woman in Lad Bible's senior
  
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• Coca-Cola on why ‘getting better at small’ is a big bet as it expands strategy across its portfolio

  16-11-2016 11:43
  
  Coca-Cola has made no secret about its efforts to introduce smaller pack sizes in its Coke product range, but the drinks behemoth is now applying this strategy across Fanta and Sprite as its small packages grow at “nearly double digit rate”.
  The business began last year pushing smaller cans and bottles at premium prices to lift margins in North America, a play that increased prices 3% globally in the second quarter in July as it increasingly focuses on revenue over volume to spur gro
  
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• Minimum Viable Product – How Donald Trump’s victory strengthens the case for an MVP

  16-11-2016 11:35
  
  The major political contests are behind us. We now know Donald Trump will be the US president and the UK will be moving forward with Brexit.  And like many other people, I’m still stunned by both of these outcomes. The historic significance of these events makes them important laboratories for us to learn from. 
  Last month I identified three lessons for brands leading up to the US presidential election. And now upon seeing the results of that election and Brexit, three addit
  
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• Morrisons deepens Amazon embrace with store pick grocery service

  16-11-2016 11:13
  
  Supermarket chain Morrisons has deepened its relationship with online giant Amazon by offering a store pick grocery service to the online retailer’s customers.
  ‘Morrisons at Amazon’  extends an existing relationship between the two businesses which began in February last year when Morrisons signed a deal with Amazon which has seen it supply the e-tailer with wholesale groceries since June.
  Evidently that tie-up has met with some success if the rapid strengthening of ties i
  
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• Mark Ritson: Dodgy video metrics prove TV is way ahead

  16-11-2016 11:12
  
  The tsunami of bullshit that is digital video continues to head inland, threatening to subsume TV advertising and much of the marketing hinterland in 2017. The bullshit comes not as one single giant flood, but in a series of intermittent waves. Each containing slightly more sewage than the last. Each arriving without challenge or counter from the marketing community. Each biasing marketers against so-called traditional media and in favour of new, hot ‘digital’ alternatives.
  Last week
  
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• Direct Line kicks off campaign for street light safety drones prototype

  16-11-2016 11:07 via campaignlive.co.uk
  
  Direct Line has created a prototype fleet of flying torch drones to help people feel safer in darkly-lit areas at night in a new brand activation campaign.
  
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• Direct Line kicks off campaign for street light safety drones

  16-11-2016 11:07 via campaignlive.co.uk
  
  Direct Line has created a fleet of flying torch drones to help people feel safer in darkly-lit areas at night in a new brand activation campaign.
  
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• Estee Lauder acquires Too Faced in a $1.45bn bet on millennials

  16-11-2016 11:04
  
  The Estee Lauder Companies has acquired popular make-up brand Too Faced in a deal a $1.45 billion deal, believed to be it’s biggest yet.
  The California based brand was launched in 1998 and is expected to have sales of more than $270 million in 2016, a considerable 70% growth from the previous year and a 60% growth over the last three years. The cosmetic company is renowned for it s Better Than Sex mascara and Chocolate Bon Bon eye shadow palette, that claims to smell of chocolate.
  Too Face
  
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• IAB and ISBA have joined forces to help UK brands and agencies understand mobile

  16-11-2016 11:00
  
  The Internet Advertising Bureau (IAB) UK and ISBA have joined forces to launch a mobile handbook outlining the key trends of mobile advertising as mobile ad spend has seen growth of 56% in the first half of 2016 and yet is a topic widely misunderstood by advertisers, according to the IAB.
  The Big Mobile Handbook for buyers will give guidance on such topics as planning and buying mobile campaigns, execution, navigating mobile data and implementing a mobile strategy fit for future growth.
  The coll
  
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• Christmas ads 2016: Watch them all here

  16-11-2016 10:57
  
  John LewisJohn Lewis’s tale of Buster the Boxer and his penchant for bouncing has already clocked up more than 15 million views on YouTube alone.
  Marks & SpencerWhile Santa Claus is busy delivering gifts to all the world’s children, his wife Mrs Claus is instead out in her helicopter making special deliveries to children that want to get something really special for someone they love.
  BootsBoots is giving the gift of beauty this year, surprising women who work over the festive se
  
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• Shopping is Singaporean’s third favourite pastime – here’s how they’re doing it

  16-11-2016 10:51
  
  Singaporeans are avid shoppers with 84% claiming they “love” to shop online with 1.7m making at least one purchase a week.
  A Criteo study of 500 Singaporeans found that shoppers were largely device agnostic, with desktop sitting at 52% against mobile at 48%.
  More than half (54%) said that the proliferation of mobile technology has made it much easier to shop, admitting it means they spend more than ever in the shops – furthermore 4 in 5 claimed they purchase on impulse.
  A total
  
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• Channel 4's upfronts were big on talent, short on brain food

  16-11-2016 10:48 via campaignlive.co.uk
  
  The stage was packed with so many famous faces at Channel 4's Upfronts on Tuesday that the message was clear for advertisers - we've got talent.
  
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• Channel 4's Upfronts are big on talent, short on brain food

  16-11-2016 10:48 via campaignlive.co.uk
  
  The stage was packed with so many famous faces at Channel 4's Upfronts on Tuesday that the message was clear for advertisers - we've got talent.
  
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• Vice Media hires ex-Lad Bible marketing director Mimi Turner

  16-11-2016 09:54 via campaignlive.co.uk
  
  Vice Media has appointed former Lad Bible marketing director as the youth media company's senior vice-president of strategy.
  
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