Marketing news

• Fake election news on Google prompts a quick response

  14-11-2016 22:55 via campaignlive.com
  
  Facebook isn't the only platform defending itself against an onslaught of misleading articles from bogus sites.
  
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• BBC and Tremor Video ink global partnership to boost global monetization opportunities

  14-11-2016 22:47
  
  As arguably the world’s largest news brand generating almost 2 billion impressions each month, UK public broadcaster the BBC has decided to pair with Tremor Video to better monetize its global audience in APAC, North America and further afield; with the deal also giving an insight to the adtech company’s own global expansion program. 
  The pair have today (November 14) announced a deal that will see BBC Advertising (part of BBC Worldwide) use Tremor Video’s seller plat
  
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• Senior executives use Facebook more than LinkedIn when seeking thought leadership, report suggests

  14-11-2016 22:28
  
  Facebook has beaten LinkedIn as the go-to social media channel for industry leaders seeking business advice, according to recent research from Grist. Facebook is the social network where senior executives are most likely to engage with business content (79%), edging out rivals Twitter (73%) and LinkedIn (68%). Further, Facebook is preferred over LinkedIn in thought leadership and is the social network senior business executives are most likely to use.
  “Facebook matters in busines
  
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• Sloan gets Warren Buffett seal of approval as Wells Fargo CEO

  14-11-2016 21:55
  
  When Warren Buffet talks, people listen, and listen with rapt attention. So when the billionaire investor told CNN that he approved of Wells Fargo & Co’s naming of Tim Sloan as the new CEO of the bank, people took note.
  Buffett told CNN’s Poppy Harlow, “I think Tim Sloan’s exactly right.”
  This came after the bank’s previous CEO, John Stumpf, left Wells Fargo on October 12 following a scandal about employees opening up nearly two million fake accounts to ma
  
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• Ethan Decker gets the strategic nod at CP+B Boulder

  14-11-2016 20:04
  
  CP+B Boulder has hired a new group strategy director, naming former Integer Group strategist Ethan Decker to the post.
  Decker is an accomplished marketer and scientist, holding a PhD in urban ecology and human evolution from the University of New Mexico. Before joining CP+B Decker was VP of insight and strategy at Integer, where he led a large team creating award-winning work for Procter & Gamble, Kellogg, PepsiCo and MillerCoors. Prior to that, Ethan was Planning Director at 72andSunny, whe
  
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• 'You really have to care more about the process than the outcome': Erwin Penland's John Cornette on what it takes to be a great creative

  14-11-2016 19:23
  
  The Drum recently caught up with John Cornette, EVP and executive creative director at South Carolina-based Erwin Penland, to find out what he thinks it takes to be a great creative.
  Cornette, who is based at Erwin Penland’s New York office, thinks that great creatives are the ones that more interested in the process of creating a campaign than in the final result.
  “I think it comes down to almost having a little bit of a safecracker’s mentality about you and wanting to solve p
  
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• Anime legend, Hayao Miyazaki, coming out of retirement for one more feature

  14-11-2016 19:06
  
  Legends have a difficult time truly retiring. Look at Peyton Manning, Ozzy Osbourne, Michael Jordan, Garth Brooks and Frank Sinatra. That lure of continuing your creative streak is tempting, and is proving so to anime’s master, Hayao Miyazaki, who retired from feature films in 2013 but is reportedly looking to return for one more go-around.
  The Verge reported that news of Miyazaki’s return was dropped into a Japanese TV special, “Hayao Miyazaki: The Man Who Is Not Done,”
  
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• TubeMogul unveils attribution feature to help marketers measure video through a performance marketing lens

  14-11-2016 19:00
  
  As online video budgets start to get closer to the size of online display, advertisers increasingly want to grade their campaign spend on performance metrics, a shift TubeMogul hopes to capitalize on with an attribution product that lets brands use each other as placebos, meaning there’s virtually no cost.
  It revolves around Ad Swap, a product that lets one set of advertiser’s ads to act as a placebo for another batch of campaigns running on TubeMogul’s software. This means tha
  
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• Argos rides off John Lewis wave with parody ad showcasing its competitive prices

  14-11-2016 18:41
  
  Argos has become the latest in a string of brands to parody John Lewis’ much anticipated Christmas ad as a way to market its own products by shoehorning its competitive prices and same day delivery into the ad.
  The parody uses Argos’ Christmas Yeti character to cross-promote its own campaign, with a tagline ‘Gifts that even Yetis will love’. It was produced as a digital-only spot to tap into the John Lewis hype on social. The ad was produced by content agency AllToge
  
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• Lego spent less than £2,500 on ads with Daily Mail in last two years

  14-11-2016 18:36 via campaignlive.co.uk
  
  Lego's decision to halt promotional activity with the Daily Mail should not hit the paper's ad revenues because the toy-maker has spent less than £2,500 with the title since the start of 2015.
  
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• PepsiCo and 21st Century Fox team up for contest to find ‘emerging female visionaries’ in STEM fields

  14-11-2016 18:27
  
  PepsiCo and 21st Century Fox have come together to create a new scholarship contest in the US designed to help find the next generation of female leaders in science, technology, engineering and math (STEM).
  Working in collaboration with New York Academy of Sciences (NYAS) the trio have launched "The Search for Hidden Figures", that will help discover emerging female ‘visionaries’ between the ages of 13 and 19 and professionals 20 and older in STEM.
  The contest is inspired by the upco
  
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• How Outcast Art gave Fox a big Clios win in LA

  14-11-2016 18:18
  
  Winning a Clio Key Art Grand award is a big deal. No secret there, but the way Fox Networks Group won for its multi-country outdoor art project made the win even more impressive.
  Outcast Art was a project designed to promote the horror show Outcast on Cinemax. The show, starring Patrick Fugit, was based on the Robert Kirkman and Paul Azaceta comic of the same name and dealt with frightening themes of demonic possession and psychic scarring. The Outcast Art project (#outcastart) charged talented
  
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• HTC seeks agency for global smartphone launch

  14-11-2016 18:09 via campaignlive.co.uk
  
  HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the launch of a new smartphone next year.
  
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• Singles' Day: How brands can cut through the noise next time around

  14-11-2016 18:08
  
  Over the past few years Alibaba, the Chinese e-commerce giant, has turned Singles Day from an anti-Valentine's Day for single people in China, into one of the world’s biggest online shopping days.
  This year’s event, which took place last Friday, saw consumers spend a record $18bn with the retailer, an increase of 32% on last year. To put that into perspective, Amazon’s Prime Day event in July grew by 60% this year, and still estimated to have only taken around $2.5bn.
  This is n
  
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• Adam & Eve/DDB opens in New York after Samsung win

  14-11-2016 18:05 via campaignlive.co.uk
  
  Adam & Eve/DDB is launching in the US after winning Samsung's North American creative account, Campaign understands.
  
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• Leading Marketing Specialist: Online Content Lead

  14-11-2016 17:48
  Competitive :Leading Marketing Specialist:
  Online marketing is a fast developing field. No matter if paid, owned or earned all digital operations need to be connected to the user...
  London (Central), London (Greater)
  
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• John Lewis tapping into Christmas values of goodwill is ‘a contradiction’ to its business decisions says Stop Funding Hate

  14-11-2016 17:30
  
  Stop Funding Hate’s founder Richard Wilson has switched his focus to John Lewis for helping to fund papers like the Daily Mail whose values are ‘the opposite’ of those the brand trumpets in its Christmas ad as the group looks to build on the momentum gathering behind the cause as seen by Lego’s recent decision to pull its funding from the newspaper.
  A petition started by Stop Funding Hate asking brands such as Waitrose, Iceland, Marks & Spencers and John Lewis to
  
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• Tesco turnaround on track as Aldi and Lidl growth slows

  14-11-2016 17:28 via campaignlive.co.uk
  
  Aldi and Lidl saw their lowest combined sales growth for five years in the 12 weeks ending 5 November, according to the latest Nielsen data.
  
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• The Secret of My Success: Chairman and CEO of McCann Worldgroup looks back on his road to success

  14-11-2016 17:27
  
  1. How did you end up making this career choice in the first place?
  The truth is that not starting out in advertising helped me win my wife!  She was a media planner when we met and she had sworn, when we were dating, that she would never marry an agency suit!  After college, I started working in the business world as an assistant to an assistant.  Then, over time, I decided to go to law school.  I got involved in politics and then made a career in political consulting and la
  
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• KFC embraces outdoor ads in Snapchat Colonel Sanders selfie filter campaign

  14-11-2016 16:48
  
  UK Snapchat users will now be able to take a selfie with the almost-mythical founder of KFC, Colonel Sanders, in a campaign blending outdoor, digital and mobile.
  The out of home advertising campaign planned and executed by Blue449 and Posterscope, with creative by BBH, sees real world ads feature codes that will unlock a specially-branded KFC filter featuring the colonel.
  Representing the first time the snap to unlock feature has been used on OOH sites in the UK, the campaign builds upon KFC&rsq
  
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• Data analysis shows major world news is increasingly delivered and consumed through push notifications

  14-11-2016 16:47
  
  Mobile growth company Urban Airship announced that in the 24 hours surrounding Election Day it delivered 2.5bn push notifications—its highest daily volume ever. While Urban Airship powers more than 45,000 apps across every industry vertical, subsequent data analysis shows that more than 400 media apps were responsible for 60% of this record volume, sending 1.5bn push notifications in a single day as election results were tracked and reported.
  The US presidential election is not the first t
  
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• John Lewis' 'Buster the Boxer' becomes brand's most-shared Christmas ad

  14-11-2016 16:36 via campaignlive.co.uk
  
  John Lewis' latest Christmas ad, "Buster the boxer" today became the retailer's most shared ad of all time.
  
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• Hyundai Motor UK lights up new campaign for its e-mobility range, starring Jake Humphrey

  14-11-2016 16:25
  
  Hyundai Motor UK has launched a content campaign for the new IONIQ e-mobility range of cars. The IONIQ range represents a world-first with Hyundai being the only car manufacturer to date who has created separate hybrid, electric and plug-in hybrid powertrains within one car range.
  The ‘Light the Way’ campaign, created in collaboration with Gravity Thinking, stars BAFTA award-winning sports presenter Jake Humphrey in a film content series that helps consumers understand the benefits o
  
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• AT&T and Playstation see largest Social Lift from commercials in October 2016

  14-11-2016 16:18
  
  October 2016 TV Social Lift Rankings Broadcast
   
  Loading...October 2016 TV Social Lift Rankings Broadcast
   
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  Found Remote recently announced a new partnership with 4C to look at brands' Social Lift after their commercials air. AT&T and Playstation  were in the lead in October. Here are the full insights for the above charts.
  AT&T jumped from the 8th spot in September to achieve the highest social lift among brands in October. Immediately after a TV spot air
  
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• Grandma’s house transforms from technological black hole to Snapchat haven in Xfinity’s adorable holiday spot

  14-11-2016 16:17
  
  Going to grandma and grandpa’s house for the holidays is a tradition that many Americans have become accustomed to, with their old VCR tapes and lack of internet providing a sense of nostalgia that many adults have likely come to appreciate in today's technology-obsessed world. But for today's constantly-connected teens, the thought of even going a mere few hours without access to Snapchat or Netflix can seem like a living nightmare.
  Comcast’s Xfinity is tapping into that insigh
  
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• Winning is a serious business: how to write a persuasive award pitch

  14-11-2016 16:09
  
  Agencyland awards increase credibility and profile, boost talent attraction and retention, and even give new biz teams shiny new accolades to eulogize about.
  Whatever the reason for entering (for us creatives it usually tops the job description), crafting winning entries is as challenging as creating the work in the first place. Submissions cost time and money, so how can the chances of success be tipped in the direction of making the effort worthwhile? All it takes is committing to a few hard-l
  
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• How disruptive brands are redefining marketing

  14-11-2016 16:07
  
  Disruptive brands need to devise marketing models that are as innovative and creative as their businesses, according to senior executives working in a range of disruptive companies.
  The marketers, drawn from the 100 Disruptive Brands list compiled by Marketing Week in partnership with Salesforce, offer guidance on how to scale at speed and reach audiences on digital channels.
  James Kirkham, chief strategy officer at YouTube football channel Copa90, explains that the brand frames its marketing s
  
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• Shock at Donald Trump's victory is a symptom of our human behavioural blindness

  14-11-2016 16:04
  
  Well he really did it this time.
  Donald Trump is president and shit just got real.
  But more surprising than electing a man to the highest office who once now famously snarled that the best way to treat women is to ‘grab em by the pussy’, is the fact that we are surprised at all by any of this.
  Right now, the polling industry is officially in meltdown, exhausting itself working out how they got it so wrong.
  But if you watched the news, or chatted to anyone before the results began fil
  
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• Glamour drops 'handbag' format in brand overhaul

  14-11-2016 15:58 via campaignlive.co.uk
  
  Glamour will ditch its "handbag size" magazine permanently, publishing in a larger format as it repositions as a more luxury offering.
  
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• Huawei's pitch conduct branded 'unacceptable'

  14-11-2016 15:55 via campaignlive.co.uk
  
  Huawei, the Chinese tech company, has been accused of an "unacceptable" lack of transparency as it holds pitches with creative agencies for a global brief to launch a new smartphone.
  
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• YouTube: Marketers must stay true to reality when portraying diversity

  14-11-2016 15:52
  
  Marketers must “switch it up” but not entirely disrupt the reality of what the consumer relates to in order to stay diverse, says Google’s newly appointed global director of diversity Baroness Oona King.
  Speaking at an event hosted by YouTube last week, King said brands should switch round stereotypes, but not in a manner that moves entirely away from a representation the viewer resonates with.
  “There are lots of things we could do, but the first one is just be aware, be
  
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• Marketers must keep it real when portraying diversity, says YouTube

  14-11-2016 15:52
  
  Marketers must “switch it up” but not entirely disrupt the reality of what the consumer relates to in order to stay diverse, says Google’s newly appointed global director of diversity Baroness Oona King.
  Speaking at an event hosted by YouTube last week, King said brands should switch round stereotypes, but not in a manner that moves entirely away from a representation the viewer resonates with.
  “There are lots of things we could do, but the first one is just be aware, be
  
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• Beauty and the Beast trailer: Emma Watson in Disney's live-action remake

  14-11-2016 15:51
  
  The first full-length trailer for the re-imagining of the classic animation – in cinemas on 17 March 2017 – has been releasedWhen the first trailer for the new Beauty and the Beast film was released in May, it broke records, becoming the then-most-viewed promo in its first 24 hours (which meant beating Star Wars: Rogue One).Related: Beauty and the Beast: is Disney's empowerment mission on track?Continue reading...
  
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• Blurring the lines between agency job roles – and how this can only be a good thing

  14-11-2016 15:50
  
  Before I became a content editor at Cavalcade, I was an account manager at our parent agency, Partners Andrews Aldridge. If I was saying this out loud, that would be the place where I’d pause for dramatic effect. Account manager.
  There’s a lot of baggage that goes with the term – and indeed with every agency job title. Job titles are in danger of defining us as one thing, and one thing only. And in a world where we’re preaching collaboration, partnership and integration,
  
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• Nationwide marketing chief Bennison: poets campaign is applying social video thinking to TV

  14-11-2016 15:37 via campaignlive.co.uk
  
  The UK's largest building society, Nationwide, is planning to create dozens of instalments in its "Voice of the people" campaign, according to chief marketing officer Sara Bennison.
  
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• Taco Bell's 'experience of the future’ debuts in Vegas

  14-11-2016 15:35
  
  The Las Vegas Strip has long been known for gambling, showgirls and Elvis impersonators, but soon it may also be known for Mexican-inspired quick service food with the grand opening of Taco Bell’s new flagship location in Las Vegas.
  The opening on November 14 will also see the launch of a new logo and what the brand calls “the Taco Bell experience of the future.”
  Taco Bell says this new so-called Cantina restaurant fits right in on the Las Vegas Strip. It is
  
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• Amazon Music Unlimited - the company’s answer to Spotify and Apple Music - lands in the UK

  14-11-2016 15:30
  
  Amazon’s on-demand music service Amazon Music Unlimited has launched in the UK equipped with Alexa voice controls as it looks to rival Spotify, Apple Music and Google Play Music with a catalogue of over 40 million songs, playlists and personalised stations.
  Its numbers put in a good fight against Spotify and Apple Music, which as of last year had approximately 30 million+ songs in their catalogue.
  What's more, what Amazon has over such services is an integration with Amazon Echo’s Al
  
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• Ibis Hotels and the Roundhouse Camden celebrate their new partnership with a series of intimate gigs

  14-11-2016 15:19
  
  Ibis Hotels and the Roundhouse have kicked off their collaboration to help up-and-coming artists showcase their work at the hotel chain's venues in major cities around the UK.
  The campaign, which launched in London last week, was boosted with the help of social media influencers such as Jodie Porteous of Just Jodes, Sam Carr and Lucy Moon, all attending Ibis's Shoreditch-based hotel to listen to a variety of acts each funded and supported by the Roundhouse's charity.
  The intimate
  
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• Pitch update: Virgin Trains, RAC, Tyrrells, Carling

  14-11-2016 15:10 via campaignlive.co.uk
  
  Virgin Trains has shortlisted agencies and RAC held pitches last week for its advertising account.
  
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• Creators 'nostalgic' for Vine, says Twitter's Luke Townsin

  14-11-2016 13:41 via campaignlive.co.uk
  
  Creators grieving the death of Twitter's short video service Vine are "sentimental" for the service but have moved on to other platforms.
  
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• William Hill recruits former Tesco customer chief Robin Terrell to board

  14-11-2016 12:56 via campaignlive.co.uk
  
  Bookmaker William Hill has appointed Tesco's former chief customer officer Robin Terrell as a non-executive director.
  
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• Brandalism group claiming outdoor advertising 'shits in your head' stages London Underground takeover

  14-11-2016 12:46
  
  Vandals (or activists) calling themselves the Special Patrol Group (SPG) have declared war on advertising hoardings in Transport for London’s (TFL) Underground network, claiming ads are a form of “visual pollution that is harmful for the public”.
  Looking to encourage legislation to emulate São Paulo’s Clean City Law in which tens of thousands of billboards were dismantled and a similar scheme from French city Grenoble where ads were replaced with trees, the SPG cla
  
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• Trump shows why marketers need to look beyond data, industry says

  14-11-2016 12:20 via campaignlive.co.uk
  
  Marketers must be face up to the limitations of data, industry figures have said, after Donald Trump's shock election victory gave pollsters their second major upset of the year.
  
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• Richard Robinson: Marketing needs 24/7 capability

  14-11-2016 12:03
  
  There’s a sea change coming in marketing and it is being driven by the oldest metric of all: time. The ability for customers to shop transcends one of the basic tenets of marketing; namely that the industry works a five-day week, from 9am to 5:30pm with an hour for lunch. Put another way, there are 37.5 hours a week to make an impact.
  Ecommerce changed the game. The mid-90s saw the liberalisation of Sunday trading hours coinciding with the arrival of online shopping websites such as Amazo
  
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• How online data helped skew US election polls in favour of Hillary Clinton

  14-11-2016 12:01
  
  Newly released data from Taykey Intelligence has hinted that the sheer volume of young people online manipulated pollsters in the run up to Donald Trump's odd-defying presidential election triumph.
  The company found that 61% of online election conversation was dominated by 18 to 24-year-olds, with 25+ only making up 39% of the share. Clinton was more likely to receive votes from 18 to 44, having been backed by 55 per cent of voters aged under 29.
  In addition to the online environment being unrep
  
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• Rankin Photography Ltd: Creative

  14-11-2016 11:56
  
  Competitive :Rankin Photography Ltd:
  We’re currently looking for a mid weight Creative strong across concept, design and copy.London (Central), London (Greater)
  
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• Telegraph takes cues from Apple News in balancing open and premium model as those readers overtake Instant Articles

  14-11-2016 11:50
  
  Publishers behind paywalls are stuck with a ‘scaleless’ strategy, believes the Telegraph, as it looks to balance its own paywall with an open model that takes cues from Apple News.
  The publisher has replaced its metered model in favour of a partial paywall - Telegraph Premium - which constitutes 20% of its content. The remaining 80% of content on site is completely free. Robert Bridge, chief customer officer at the Telegraph, said the premise of Premium is not just a subscription str
  
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• Group M upgrades UK adspend forecast despite Brexit gloom

  14-11-2016 11:49 via campaignlive.co.uk
  
  Group M has upgraded its UK adspend forecast for next year, despite concern from businesses over the uncertainty of Britain's trading relationship with the European Union.
  
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• Rankin Photography Ltd: Advertising Strategist Planner

  14-11-2016 11:41
  
  Competitive :Rankin Photography Ltd:
  We’re currently looking for an exceptional freelance Advertising Strategist / Planner with 3 + years to join us at the start of 2017.
  London (Central), London (Greater)
  
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• Theresa May to tout ‘pro-business’ credentials whilst cracking down on 'rogue bosses'

  14-11-2016 11:25
  
  Prime minister Theresa May will use a keynote address at the Lord Mayor’s Banquet, London, tonight to stress her governments ‘unashamedly pro-business’ approach as it vows to target company bosses who ‘game the system’.
  May is seeking to ensure the UK remains an attractive destination for businesses to invest post-Brexit with a promise to back industries with strong growth potential and rebalance the economy away from services and back to manufacturing.
  CityAM have
  
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