Marketing news

Peppersmith mints enters content space with launch of new independent journal 'Pepper'

13-11-2016 12:06

Peppersmith, the UK-based confectionery company specialising in xylitol based chewing gum and mints, has launched a new independent lifestyle journal celebrating women.
Named 'Pepper' the journal was designed by IYA Studio, who created a zine-style treatment for the magazine. Issue one of the publication aims to celebrate 'inspirational women' and features Emily Blunt, The Collyer Twins, Jody Shield and Serena Guen. Peppersmith is aiming to champion women in health, fit

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Dentsu was warned about illegal overtime in 2010 according to investigation

13-11-2016 11:38

The ongoing investigation in to employees working illegal overtime at Dentsu has revealed that the agency was warned as far back as 2010 that a worker was exceeding legal working hours.
The investigation by the labour ministry follows reports that labour standard inspection offices in Osaka in 2014 and Tokyo in 2015 had issued similar warnings to Dentsu, according to The Asahi Shimbun.
The Nagoya-Kita Labor Standard Inspection Office issued the warning against the company’s Chub

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One Direction’s manger: ‘Spotify is the new Apple now music has moved from sales to streaming’

13-11-2016 10:20

The greatest challenge for marketers in the music industry is breaking songs rather than artists in a “playlist-dominated culture” sparked by Spotify, warned One Direction’s manager Will Bloomfield.
There’s a huge shift in how people are engaging with the music they love now playlists are emerging as the frontrunner. Consequently, streaming is fast-becoming the revenue spinner for record label execs as seen by its dominance of the recent financial updates from Universal a

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Just Eat: what happens when the disruptor is disrupted

13-11-2016 10:20

When Just Eat launched back in 2001 it shook up the food delivery world as we knew it. Now, however, the online business faces disruption from the likes of Uber Eats and Deliveroo and is pinning some of its hopes on a new food tech accelerator to help it stay ahead of the curve.
Announced at the end of September, the accelerator will assist early stage start-ups in the food tech space through investment, mentoring and business guidance. Just Eat is also setting up a new corporate ventures team t

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