Marketing news

• Lidl’s Christmas ad shows its turkeys from farm to plate

  12-11-2016 22:00
  
  Lidl is highlighting the “freedom” its turkeys enjoy, as it uses its Christmas ad to once again talk up the quality of its food.
  Serving as the first chapter of its Christmas campaign, the headline ad, created by TBWA, features shopper Debbie who previously tweeted her concerns that Lidl turkeys were kept in prisons.
  However, Debbie is won over after being taken to a farm in Norfolk where Lidl free-range turkeys are treated to 20 acres of land and even fed apples by farmer Tony Kerr
  
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• Facebook to refine ‘ethnic affinity’ targeting policies to work to avoid ethnic discrimination

  12-11-2016 14:05
  
  Facebook has come under recent fire for its ability for advertisers to sort by “ethnic affinities,” which critics say allow discrimination based on race, gender and other factors. In an effort to improve enforcement and promote diversity, Facebook has made updates to its ethnic affinity marketing policies to work to remedy the potential ramifications.
  Facebook offered the following as updates to their policy:
  Build tools to detect and automatically disable the use of ethnic affinity
  
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• NBA and NextVR partner to show games via virtual reality

  12-11-2016 14:02
  
  Want to catch a pass from Steph Curry? Or play on the same court as LeBron James? NBA Digital and NextVR are working to provide fans with an exciting digital experience through once a week virtual reality games.
  This multiyear deal comes at the heels of innovation to excite fans through creative experiences. Each game will have announcers, multiple camera angles, and VR-optimized graphics.
  “The NBA has always been at the forefront of innovation. In our early discussions, they emphasized to
  
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• Nordstrom’s Trunk Club worth less than half of original investment

  12-11-2016 13:59
  
  Nordstrom has written down more than half the value of Trunk Club, the Chicago-based shopping service that helps men find the perfect outfit. Nordstrom’s $197 million write-down is valuing Trunk Club at less than half of the $350 million that Nordstrom paid for it in 2014, according to its third quarter earnings report.
  “While this business continues to deliver outsized top-line growth, current expectations for future growth and profitability are lower than initial estimates,”
  
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• Johnson claims retaliation by JWT after high-profile whistle blowing

  12-11-2016 13:53
  
  Erin Johnson blew the whistle on her boss at J. Walter Thompson eight months ago, and it’s still causing plenty of problems for her. The worldwide PR chief at the company made claims against her boss, CEO Gustavo Martinez, for making "an unending stream of racist and sexist comments" that made her job as global head of PR for JWT "virtually impossible." Johnson's suit, which named both the JWT organization and Martinez as defendants, has yet to be resolved.
  After taking a leave of absence,
  
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• Airbnb reaffirms commitment to diversity with community policy creative

  12-11-2016 13:30
  
  Airbnb is responding to claims it doesn't do enough to prevent discriminative ts hosts with a new ad campaign underlining its new community polices.
  The home-sharing app said it released the film "to promote the importance of its diversity and inclusion policy".
  The in-house video focused on including hosts and staff from Airbnb across many different ethnic backgrounds and age groups to raise awareness of its non-tolerance stance on discrimination.
  Jonathan Mildenhall, chief marketing
  
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• How ClientEarth appealed to the creative industries and decision makers for help combating air pollution

  12-11-2016 13:10
  
  ClientEarth, a charity of activist lawyers, embraced Do It Day to forward its efforts to educate people in the UK about the dangers facing them from pollution.
  Its aim is to mobilise Londoners and the wider UK to warn them about the dangers of bad air. A study from the Royal College of Physicians claimed that air pollution contributed to 10,000 early deaths a year, giving the group a solid figure to set about reducing with its work.
  Social good movements can influence people on the ground w
  
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• Italy at the epicentre of McDonald's Nutella burger launch

  12-11-2016 12:54
  
  McDonald's is grabbing headlines with the roll out of an unconventional chocolate burger.
  Showing the power of unexpected brand collaborations, the fast food giant has partnered with Ferrero to release a Nutella spread 'burger'.
  The product, called the 'Sweety con Nutella has debuted in Italy.
  The food fusion contains no meat with consumers offered a considerable dollop of the spread between two buns instead. It promises "a soft bread with a creamy, indulgent center!"
  The launch was announced on
  
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• Lego lets go of Daily Mail toy freebies amid consumer pressure

  12-11-2016 12:33
  
  Toy company Lego has responded to public pressure to break ties with UK tabloid the Daily Mail.
  With the newspaper, Lego intermittently held free toy give away promotions, providing additional incentive for consumers to purchase the print copy of the publication, for a number of years.
  Now however Lego has announced that it will hold no further promotions.@LEGO_Group Thankyou @Lego_Group for listening & responding to customer concerns. #GoodwillToAll
  — Stop Funding Hate (@StopFundingHa
  
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• Lego let's go of Daily Mail toy freebies amid consumer pressure

  12-11-2016 12:33
  
  Toy company Lego has responded to public pressure to break ties with UK tabloid the Daily Mail.
  With the newspaper, Lego intermittently held free toy give away promotions, providing additional incentive for consumers to purchase the print copy of the publication, for a number of years.
  Now however Lego has announced that it will hold no further promotions.@LEGO_Group Thankyou @Lego_Group for listening & responding to customer concerns. #GoodwillToAll
  — Stop Funding Hate (@StopFundingHa
  
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• Fatal Facenook fail kills two million users including Mark Zuckerberg

  12-11-2016 12:16
  
  Facebook has suffered a public relations blow after informing many users that they are in actual fact among the dearly departed after an unexplained glitch wrecked havoc on the social network.
  Across the globe, more than two million users faced an untimely demise with the site installing a banner at the top of some profile home pages declaring the death of people, including founder Mark Zuckerberg.
  The generic tribute read: "We hope people who love ___ will find comfort in the things others shar
  
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• Fatal Facebook fail kills two million users including Mark Zuckerberg

  12-11-2016 12:16
  
  Facebook has suffered a public relations blow after informing many users that they are in actual fact among the dearly departed after an unexplained glitch wrecked havoc on the social network.
  Across the globe, more than two million users faced an untimely demise with the site installing a banner at the top of some profile home pages declaring the death of people, including founder Mark Zuckerberg.
  The generic tribute read: "We hope people who love ___ will find comfort in the things others shar
  
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