Marketing news

• Corona takes a jab at Donald Trump in ad called ‘The Wall’

  07-11-2016 22:15
  
  The US presidential election might be just hours away, but that hasn’t stopped Corona from getting in a last-minute dig at Donald Trump via a video called ‘The Wall’ that’s set to air throughout Mexico in November and December.
  Created by Leo Burnett Mexico, the ad features Mexican actor and Star Wars Rogue One star Diego Luna. At the start of the film, Luna makes a not-so-subtle dig at Trump when he tells viewers that “all of us are angry at the wall that mad man w
  
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• ABC News partners with Facebook for live US presidential election coverage

  07-11-2016 21:37
  
  ABC News and Facebook have joined together for live coverage of the 2016 US presidential election. On Tuesday, ABC News’ Facebook Feed will offer live streams from anchors and correspondents at polling locations and candidate election parties across the US, as well as commentary from anchors and correspondents from New York.
  Starting at 7 p.m. “Nightline” Co-Anchor Dan Harris, Anchor Amna Nawaz and Contributor LZ Granderson will feature conversatio
  
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• Broadway shows go dark for election day

  07-11-2016 21:22
  
  Politics is perhaps the best theater, especially during this volatile election cycle. Perhaps that was the cue that Broadway needed to shut down some of its more popular shows tomorrow, election day in the US.
  The Hollywood Reporter reported the shows going dark on November 8 are: “Beautiful: The Carole King Musical;” “Cats;” “Chicago;” “The Color Purple;” “The Encounter;” “The Front Page;” “The Humans;” “K
  
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• Adobe can now “Photoshop” voices with VoCo

  07-11-2016 21:04
  
  The recording industry has often had to overdub voices in film and on radio and audio tracks. Perhaps the original just wasn’t good enough, or the client wanted a word added, or it didn’t sound right the first time. Until now, you’d have to have the voiceover artist dub it in again, sometimes at a considerable cost and extra time.
  With Adobe’s new Project VoCo, one can now just type in a word and it will automatically be said by whomever did the original recording. It&rsq
  
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• Google Capital has invested in Snapchat parent, rebrands as CapitalG

  07-11-2016 21:03
  
  Google Capital, a unit of Alphabet which is Google’s parent holding company that invests in late-stage startups, has made an investment in Snap Inc., the parent company of social media platform Snapchat.
  Rebranded as CapitalG, the investment was announced on the portfolio page of the company’s website, with no further information provided. Business Insider confirmed that it is a portfolio company of the growth equity arm of Alphabet. 
  Snap Inc. has recently raised over $2.5bn in
  
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• Powerade 'powers through' latest campaign from Wieden+Kennedy Portland

  07-11-2016 20:39
  
  Everyone has heard dream crushing calls of “you can’t do it” at some point in their lives. Some people give up and move on. Some keep trying. Others defy the odds and power through.
  “Power Through” is the latest campaign from PoweradeUS and Wieden+Kennedy Portland, and it counteracts the doubters and haters by showing young athletes powering through their fears and shortcomings. It encourages athletes to never give up, to persevere no matter the odds and to use othe
  
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• Allied: what happens when a film gets eclipsed by gossip

  07-11-2016 19:48
  
  Will Allied be remembered as a war classic – or for the feverish speculation about the relationship between Brad Pitt and Marion Cotillard? From Burton and Taylor to Titanic, here’s what happens when Hollywood loses control
  The film world approaches its awards season, and is experiencing a recurrent phenomenon concerning the way press promotional comment becomes dangerously unhelpful and unmanaged. The errant publicity takes up as much cultural space as the film, a distracting altern
  
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• Seattle's Workhouse Creative adds new executive producer in Kesshann Cortez

  07-11-2016 19:10
  
  Seattle branded content studio Workhouse Creative has hired Kesshann Cortez as its executive producer. Cortez comes to Workhouse from Plus Productions, under Crispin Porter + Bogusky, where he served as managing director and executive producer.
  Cortez has an impressive track record for helping agencies set up and develop their own internal production companies. Before Plus, Cortez founded the production company Paperboy Films, which was acquired by Trailer Park (Engine Group) in 2014 and rebrand
  
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• Gabriele Skelton: Account Manager - FMCG branding and design agency

  07-11-2016 18:59
  
  £28000 - £35000 per annum:Gabriele Skelton:
  An exciting opportunity awaits an up and running Account Manager, with experience in consumer branding and design.London
  
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• CMOs take the heat when growth targets fall short

  07-11-2016 18:50
  
  The chief marketing officer (CMO) holds the keys to disruptive growth, according to new research from Accenture Strategy.
  Currently, CMOs bear the burden of success or failure in driving disruptive business growth, with the majority of C-suite executives (37%) holding CMOs first in the firing line if growth targets are not met.  
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  The research shows that chief sales officers (34%) and chief strategy officers (29%) are also most commonly in the firing line by the C-suite
  
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• Guardian labs launches new notification system for US Presidential election

  07-11-2016 18:32
  
  The Guardian’s US mobile innovation lab is launching a new mobile alerts system for the presidential election results that will, for the first time, deliver real time updates to mobile lock screens.
  The updating alert will deliver instantaneous, up-to-the-minute results with the latest Associated Press election data, automatically loaded directly to lock screens for Guardian app users who sign up.
  Readers will receive the latest information within one continuously updated notification, whi
  
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• Slow e-commerce: Could it become a trend?

  07-11-2016 18:25
  
  If you read many articles about e-commerce (guilty), you might get the idea that the retail world is accelerating towards infinity. All major players are focusing on speed and looking for ever-faster ways to get products into consumers’ hands—in some cases in a single hour.
  Oddly enough, however, speed may not be the way to win over a growing segment of the population: 91,000 people have looked at a YouTube video of paint drying, and 132,000 have looked at 10 hours of nothing. Nearly
  
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• Quiet Storm has won Royal Voluntary Service following a three way pitch

  07-11-2016 18:02
  
  Quiet Storm has been appointed by Royal Voluntary Service in the hope that they will reposition the volunteering organisation.
  As the bulk of the charities volunteers and members are over the age of 60, Quiet Storm will be tasked to change the perceptions of the generation. They will also work to portray how they can help older people lives “more enriched lives” through volunteering retirees.
  Royal Voluntary Service aspires to portray a positive and optimistic outlook towards old age
  
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• Creative Work of the Week: White Bear Studios goes bold for UKNY Music

  07-11-2016 18:02
  
  White Bear Studios bold, yet classic new look for UKNY Music has won over The Drum readers to be crowned European Creative Work of the Week.
  The challenge with this piece of work was to communicate choice and diversity of music and position UKNY Music at the forefront of the music scene.
  Creating a premium logo and contemporary brand language, White Bear Studios has allowed UKNY Music to be flexible in its tone of voice to appeal to the widest audience.
  Photography is key to the new look, w
  
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• Hillary Clinton makes history as she gets her own Snapchat Lens ahead of polling day

  07-11-2016 18:00
  
  This US election has been the most digital yet, and if there ever was a surer sign that political campaigning is evolving then it comes in the form of Hillary Clinton's most recent push - a Snapchat Lens. 
  Purchased by pro-Clinton Super PAC, Priorities, the buy marks the first time that a US political candidate has used the ad format as part of their campaign. 
  The sponsored selfie lens will let Snapchatters overlay a real-time animated version of Clinton's face on to th
  
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• Clive Humby: Social media can predict purchases as well as preferences

  07-11-2016 17:52
  
  The first question on any CEO’s lips when we talk about using social data to understand customers is: ‘That’s all very well, but can social media really tell me anything about my sales figures?’
  Put simply: yes, it absolutely can.
  The majority of brands already have a perception of who their customers are and often enrich their customer data by paying for market research data that gives insight into that specific, predetermined group. Social data, on the other hand, is b
  
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• TrinityP3 partners with WJM Consulting to launch UK operation

  07-11-2016 17:43
  
  Marketing management consultancy TrinityP3 has now launched in the UK after partnering with WJM Consulting.
  The joint venture sees the Asia Pacific firm, which was originally founded in Australia in 2000 by Darren Woolley, expand its operations to Europe, in addition to the offices it already has in Singapore, Hong Kong and Sydney.
  Darren Woolley, chief executive and founder of TrinityP3, said: “We have recently had increasing interest from many advertisers and procurement professionals to
  
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• Why Uber can no longer hide behind the fuzzy warmth of the 'sharing economy'

  07-11-2016 17:17
  
  Uber is the ultimate guilty pleasure. Like all Uber customers, I love the convenience and value but I am acutely aware of the unethical stench around the brand.
  Its executives appear to be assholes by their own admission; they threaten female journalists, their platform has created another unsafe environment for lone women around the world, they lobby politicians to ride roughshod over established livelihoods. And now their drivers are turning on them.
  Just over a week ago, Uber drivers in Londo
  
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• BBH innovation director Ettinghausen departs

  07-11-2016 17:03 via campaignlive.co.uk
  
  Jeremy Ettinghausen, innovation director at Bartle Bogle Hegarty London, has left the agency after six years.
  
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• BET launches new website, apps and original digital content

  07-11-2016 17:00
  
  In an effort to reimagine its digital strategy, BET, along with the help of RED Interactive Agency, has released a new digital platform. At this year’s Fast Company Innovation Festival, BET presented its new digital products, including a revamped website, new mobile app and original content.
  “Monthly, almost 80% of our audience consumes our content on mobile devices,” said Kay Madati, BET’s EVP and Chief Digital Officer. “We had to think about building in a mobile f
  
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• Havas insights to feature in ITV's US election special

  07-11-2016 16:55 via campaignlive.co.uk
  
  ITV's through-the-night coverage of the US election result will feature insights into US voters' mindsets provided by a Havas data team.
  
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• Ryanair looks to grow loyalty scheme by making membership automatic

  07-11-2016 16:18
  
  Ryanair is making its ‘MyRyanair’ loyalty programme automatic for all customer bookings in order to “tailor services” and “improve offers for each customer”. Through the move, which will roll out early next year, the airline aims to increase its membership from 15 million to more than 25 million by the end of 2017.
  The airline says MyRyanair is not a traditional loyalty programme as it does not use a traditional points system and instead tailors offers and pr
  
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• The Marketing Week Christmas blog

  07-11-2016 16:06
  
  Juno Temple stars in sexy Agent Provocateur ad7 November, 14.55pm 
  Agent Provocateur has launched an interactive Christmas video titled ‘Naughty or Nice’.
  Starring British actress Juno Temple, the ad shows how the brand’s products – including underwear – activate both naughty and nice personalities. If you fancy Christmas advertising without any cutesy characters then check it out here. TH
  Is this the John Lewis ad?7 November, 14.32pm
  A 10-second teaser has bee
  
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• These anti-terrorism posters echo Nazi propaganda | Susie Symes

  07-11-2016 16:03
  
  We need to look out for each other at times of terrorist threat. But how will these hateful, xenophobic posters make us feel safer?My daily commute takes me through London’s Liverpool Street station. Most days I walk by a tiny touching statue, a bronze of two small children with a suitcase. A sign reads: “Für Das Kind”, meaning for the children. The statue commemorates the Kindertransport that rescued 10,000 child refugees and brought them by train to safety in Britain, es
  
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• DNA Recruit: Senior Integrated Planner - Global Integrated Agency - London

  07-11-2016 16:03
  
  £55000.00 - £60000.00 per annum + benefits:DNA Recruit:
  Are you the right Senior Planner for our client? Do you have a truly integrated perspective? Then we encourage you to read on.Our client is a global integrated agency who are looking for an Integrated Senior Planner to join their London office. Planning a
  London
  
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• Pangaea Alliance hires Martin Bojtos as its new global sales director

  07-11-2016 16:01
  
  The Pangaea Alliance has appointed RadiumOne’s group head, Martin Bojtos, as its new global sales director to help further develop its growing portfolio of regional, national and international accounts.
  Bojtos, who brings with him a wealth of experience from working in the programmatic and publisher space, will report into general manager Fiona McKinnon.
  In his new role, Bojtos will be tasked with further developing the data and products and will support the demand from brands fo
  
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• Today expands with 'Style' vertical that includes major digital effort

  07-11-2016 16:00
  
  NBC’s TODAY recently launched TODAY Style, with original content available on air, online and on social. To celebrate its launch, Tamron Hall, co-host of the TODAY Show, moderated a panel featuring the TODAY Style Squad, Jill Martin, Bobbie Thomas and Lilliana Vazquez that Found Remote attended.
  To hear more about TODAY Style’s new digital strategies, Found Remote interviewed Ashley Parrish, Executive Editor of TODAY Digital and Lifestyle:
  Found Remote: With its new launch, how
  
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• Telegraph named UK ad sales partner for Apple News

  07-11-2016 16:00 via campaignlive.co.uk
  
  Apple has agreed a deal for Telegraph Media Group to be its exclusive ad sales partner in the UK for Apple News, its fast-growing mobile news service.
  
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• Butterfly London: Brand & Innovation Consultant

  07-11-2016 15:58
  
  Competitive Package + Bonus & Benefits :Butterfly London:
  As a leading Brand and Innovation company with global reach, we are looking for sharp minds with great intuition and a daring attitude.
  London (South West) & London (Greater)
  
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• Russell Parsons: You are at the centre of the changes to Marketingweek.com

  07-11-2016 15:51
  
  You will notice some changes to Marketingweek.com. There are some aesthetic differences, yes, designed to make the site look fresher. But the main difference is not necessarily as noticeable but will, it is hoped, be of greater use.
  I have spent a lot of time in two years as editor talking to senior marketers about what they need from Marketing Week. Three distinct messages come back time and time again. Help keeping up with developments and new thinking in the use of marketing disciplines; a sp
  
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• Unicef UK appoints Manifesto as digital agency

  07-11-2016 15:43
  
  Unicef UK has appointed Manifesto as its digital agency.  
  The agency, known for its work with clients including Cancer Research UK, Diabetes UK, The Children’s Society, The National Trust and Avios, was previously engaged to create an audience and content strategy for Unicef UK, based on in-depth user research and market analysis.
  Following this successful initial project, Manifesto has now been appointed as the charity’s ongoing digital agency. The relationship has seen Manife
  
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• Bray Leino: Media Manager – Direct Response

  07-11-2016 15:42
  
  Competitive + Benefits package:Bray Leino:
  We have an exciting opportunity for a Direct Response (DR) Media Manager to join the Media Department based in our North Devon or Bristol offices.Filleigh, North Devon OR Bristol
  
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• EMO Unlimited: Senior Strategic Planner

  07-11-2016 15:32
  
  £45-55,000 per annum + comprehensive benefits package:EMO Unlimited:
  We have an outstanding opportunity for an experienced and talented Senior Strategic Planner to join our team.Bristol
  
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• How creatives used our One Minute Briefs Do it Day challenge to show that bankers can be a force for good

  07-11-2016 15:24
  
  Over the past week The Drum and One Minute Briefs have been challenging our communities to help us prove that marketing can change the world. 
  Ahead of The Drum's Do It Day event (10 November), which will bring together some of the greatest creative and tech minds in the industry to implement solutions to real-world problems in a short time-frame, we've been asking for help responding to some of society's most pressing issues. 
  In the run up to this, we are giving creatives the potenti
  
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• How using your data can take consumers on an engaging interactive journey

  07-11-2016 15:07
  
  We know that this is the age of content. In many ways brand marketers today are essentially content creators. Recent research has shown that 95% of marketers are now using or considering using a content marketing strategy, but the best in class are not only creating content at an alarming rate online and through social media channels, but they are also taking a much more data-driven approach to their content marketing strategy.
  And what’s more using the data that you have in your business,
  
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• The Walking Dead live game on Facebook

  07-11-2016 15:00
  
  For the new season of "The Walking Dead" FOX and RTL II (pay TV channel FOX premiered season 7 on October 24; RTL II starts airing the sixth season on November 5, 2016), the channels teamed up for the first ever interactive live game on Facebook. On November 2nd and 4th, fans of the series are called upon to visit the channel's Facebook pages to witness two YouTube stars being attacked by zombies. By using the Facebook reaction buttons, viewers could influence the happenings in real time a
  
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• Amazon keeps viewers coming back year-round with 'Good Girls Revolt' and 'Goliath'

  07-11-2016 14:59
  
  Amazon in October debuted two new shows, 'Good Girls Revolt' and 'Goliath,' that are resonating with both audiences and critics. The shows give Amazon balance, with 'Mozart in the Jungle' premiering in the winter, and 'Transparent' premiering in the summer. 
  Insights from Jumpshot: 
  · Good Girls Don't Finish Last: Good Girls Revolt, an Amazon Original series about three women fighting for fair treatment in newsrooms, debuted on Amazon Prime on 10/28 and drove a 55% share of the
  
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• Aldi pins its hopes on a carrot in Christmas campaign

  07-11-2016 14:57
  
  Aldi has launched its headline Christmas campaign, with the discounter hoping ‘Kevin the Carrot’ can become the next ‘Monty the Penguin’.
  The ‘Amazing Christmas Carrot’ ad follows Kevin as he embarks on a mission to meet Santa, while spotlighting festive food and drink items from Aldi’s premium Specially Selected range.
  With a voiceover by British acting legend Jim Broadbent and music from Home Alone, the TV ad ends with the carrot flying high on Santa&
  
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• From in-housing programmatic talent to becoming a data business: Nissan’s route to integration

  07-11-2016 14:39
  
  Amid the arrival of a connected car industry that many experts believe will transform automotive advertising, Nissan is tuning its media for what happens when those complex machines spew out large amounts of data.
  When that outpour of information happens from hundreds of millions of cars from around the world, it will be worthless unless the business can call itself a “big data company”, warns chief marketing officer Roel de Vries. As lofty a goal it sounds for a global car manufactu
  
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• This Christmas, spare a thought for the retailers

  07-11-2016 14:04
  
  2016 has been a funny old year for retail. Second only to house prices as the barometer of economic stability, the ups and downs of the high street have never been far from the headlines. As we all (or possibly only those that work in marketing) await the arrival of the Christmas ads, it’s never been as important to ensure that what is promised on screen, is delivered in store.
  We have all become very used to the Christmas ads that that dial up our emotional response. In more recent years
  
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• NBC’s ‘America’s Got Talent’ partners with YouNow to stream season 12 open auditions

  07-11-2016 14:00
  
  Live streaming platform YouNow will live stream NBC’s “American’s Got Talent” open auditions for the upcoming season. The auditions will be hosted by “America’s Got Talent” digital producer Adam Davis, who will broadcast from Los Angeles.
  Last season, over 14,000 potential contestants signed up to audition via YouNow. During the nine weeks of auditions, millions of fans engaged via likes, comments and digital gifts totaling over 500,000 times.
  “TV
  
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• Student behind the fake John Lewis Christmas ad lands a job offer following his viral work

  07-11-2016 13:51
  
  The university student behind the fake John Lewis Christmas ad that went viral has been rewarded for his efforts with a job offer from PR agency W Communications/
  Last week, as the UK was awaiting the highly-anticipated John Lewis Christmas advert, 18 year-old A-level media student Nick Jablonka caused a stir with his animated short, which masqueraded as the 2016 ad.
  Jablonka’s project had all the hallmarks of the beloved annual tear-jerker with a lonely snow man longing for companion
  
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• James Steward steps down as director of Hat

  07-11-2016 13:46 via campaignlive.co.uk
  
  James Steward is stepping down as director of the History of Advertising Trust (Hat) to take on a major assignment in the cultural heritage sector, where he worked before joining the industry charity.
  
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• Aldi makes a carrot the star of its Christmas spot

  07-11-2016 13:43 via campaignlive.co.uk
  
  Aldi has launched a whimsical Christmas ad featuring an adventurous carrot, which will also be on sale as a soft toy with proceeds going to Barnardo's.
  
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• Behaviour changes to boost authority in the workplace

  07-11-2016 13:36
  
  There’s no denying that agency leadership can be tough.  The fast pace of agency life can throw any number of challenges at those in leadership roles.
  In the space of just one day, agency board directors, MDs and CEOs might be required to empower their team, present to clients, sell in a creative idea, negotiate with suppliers, liaise with the chairman, massage a bruised creative ego, iron out an account management issue, propose a plan to increase margins – the list could go on
  
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• Dot-Gap: Paid Social Media Account Manager

  07-11-2016 13:24
  
  £30k:Dot-Gap:
  Paid Social remit based at a Global company who are at the cutting edge of all things relating to Social media and technology! The ideal candidate wil
  London (Central)
  
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• Toyota moves creative and media accounts into The & Partnership

  07-11-2016 13:20 via campaignlive.co.uk
  
  Toyota has consolidated its European advertising and media businesses into The & Partnership from Publicis Groupe agencies without a pitch.
  
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• Help ClientEarth say #No2DirtyAir: Enter The Drum's last One Minute Briefs Do It Day challenge for the chance to feature on a world-famous billboard

  07-11-2016 13:20
  
  Over the past week The Drum has been running a series of creative challenges with One Minute Briefs ahead of Do It Day, and now for the final time we're calling on our communities to get involved. If you enter, your creative has the potential to run on some of the world's most iconic billboards.
  On 10 November, brands, marketers and tech talent from both the UK and US will come together to prove that marketing can change the world in just 24 hours.
  As part of the event we have tasked o
  
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• Aldi reveals Kevin the Carrot Christmas ad

  07-11-2016 13:11
  
  After weeks of planting anonymous teasers across the country, Aldi has revealed its Christmas advert starring Kevin the Carrot.
  Launching on TV screens today (7 November) the ad is narrated by award-winning actor Jim Broadbent and tells the story of Kevin the Carrot making his way across a festive dinner table to try and meet Santa.
  Kevin anxiously passes a plate of cooked carrots and ends up clinging on to a lip-licking reindeer’s antlers as he flies on Santa’s sleigh over London, G
  
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• Cindy Gallop on holding company heads and diversity: 'They've got absolutely no intention of changing anything'

  07-11-2016 13:07
  
  The people at the very top of the advertising industry have no intention of changing the status quo when it comes to diversity, according to Cindy Gallop.
  Speaking to The Drum ahead of her closing keynote at the 3% Conference, the founder of Make Love Not Porn said the male holding company heads were conspicuous in their absence at the two-day event in New York. 
  "All the people who should be here that aren't, should be here. Where are the heads of the holding companies? Where are the globa
  
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