Marketing news

• Clear Channel admits refusal to pay billboard rents was 'not our finest hour'

  06-11-2016 23:49 via campaignlive.co.uk
  
  Clear Channel has admitted its refusal to pay rent to the owners of 800 roadside billboards in the UK in the final three months of this year without a negotiation was "not our finest hour".
  
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• Ex-Havas trading chief launches consultancy to tackle 'lack of trust' in agencies

  06-11-2016 22:19 via campaignlive.co.uk
  
  Scott Moorhead, the former head of digital trading at Havas Media Group, has launched a media consultancy to "deal with the lack of trust" between advertisers and agencies.
  
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• Content from CNN will be available 5 minutes after broadcast with new Alexa skill

  06-11-2016 15:00
  
  Robots are here to stay. Found Remote has covered the popularity of Amazon's Echo and the "Alexa skills" that have spring up from the TV world. NBC News has a skill, Syfy has a skill and now CNN is the latest to jump into the Alexa world in time for the election. 
  Here's how to use the new skill according to CNN:
  To get started with the new CNN skill, Alexa device owners should enable the “CNN” skill in the Alexa mobile app or by saying “
  
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• Morrisons kicks off its Christmas campaign highlighting its role in creating special moments

  06-11-2016 14:07
  
  This year Morrisons Christmas adverting is highlighting the role food plays in the customs of the festive season and  how it helps facilitate the special moments around Christmas.
  The supermarket chain launched its first two adverts for Christmas on Facebook today (6 November) before airing them the following day on TV.
  The first advert centres on a determined young boy revising for an anticipated game of Trivial Pursuit with his Grandad on Christmas Day. The 40-second ad shows Morrisons st
  
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• Kevin The Carrot campaign may not be John Lewis' Christmas ad, but Aldi is prime suspect

  06-11-2016 13:10
  
  As the UK awaits this year's highly anticipated John Lewis Christmas advert, a mysterious campaign has surfaced which has led many to speculate that the ad will focus on a carrot, however new clues now point to Aldi being behind the stunt.
  In the past few days 'kevin the carrot' has begun cropping up in social and some news organisations have received unmarked packages showing the image of a carrot, with the slogan: ‘Legends aren’t born, they’re grown’ followed by th
  
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• Ad of the Day: Mads Mikkelsen plays assassin in Ford's 'Le Fantôme' short

  06-11-2016 12:13
  
  Ford has partnered with director Jake Scott to create a short film starring Mads Mikkelsen for its new Edge SUV.
  The eight-minute ad follows Mikkelsen as an assassin hired to kill a couple who are state witness in hiding.
  After tracking the couple down the ruthless Mikkelsen, who plays the titular "Le Fantôme" or "The Ghost, becomes so enthralled by the orange car that he refuses the bounty, and goes so far as to protect the couple from a second assailant sent to replace them.
  While the fi
  
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• WhatsApp becomes the latest Facebook-owned platform to clone Snapchat's Stories feature

  06-11-2016 11:41
  
  WhatsApp is experimenting with a new feature similar to Snapchat Stories as Facebook continues its push to drive video ad revenue across its owned platforms.
  The new 'Status' feature allows users to share mood-setting pictures and videos overlaid with various custom elements such as emojis before the content disappears 24 hours later.
  In the beta of the new feature users now have a tab called ‘Status’ which sits between ‘Chats’ and ‘Calls'. The new tab goes beyond t
  
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• Facebook preparing to expand its advertising network to Apple TV

  06-11-2016 11:08
  
  Facebook is preparing to expand its advertising network and will begin delivering ads on streaming video platforms including Apple TV and Roku.
  The social network is planning to deliver ads to apps running on the services and is expected to begin testing as early as next week in order to gain a greater insight into the best way to deliver OTT video ads through Audience Network.
  A Facebook spokesperson said: " We are testing how to best deliver video ads through Audience Network to people watchin
  
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• Morrisons on why Christmas campaigns should not be ‘isolated events’

  06-11-2016 01:01
  
  Morrisons has launched its Christmas TV campaign, with two ads focusing on real-life staff including butchers, bakers, greengrocers and wine specialists.
  Unsurprisingly spotlighting Christmas products such as turkey and mince pies, the campaign show how in-store expertise can help fuel festive family moments such as a game of Trivia Pursuit.
  It also represents a continuation of the slogan Morrisons Makes It, which was first introduced back in Easter in a bid to give the brand a clearer point of
  
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• Morrisons: Christmas ads should not be isolated events

  06-11-2016 01:01
  
  Morrisons has launched its Christmas TV campaign, with two ads focusing on real-life staff including butchers, bakers, greengrocers and wine specialists.
  Unsurprisingly spotlighting Christmas products such as turkey and mince pies, the campaign show how in-store expertise can help fuel festive family moments such as a game of Trivia Pursuit.
  It also represents a continuation of the slogan Morrisons Makes It, which was first introduced back in Easter in a bid to give the brand a clearer point of
  
  Read more

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