Marketing news

• NBC News created a social virtual reality experience, 'Virtual Democracy Plaza'

  05-11-2016 20:26
  
  NBC News has recreated Rockefeller Center Plaza in virtual reality thanks to AltspaceVR. Viewers will be able to visit the plaza from all over the world. NBC News is the first broadcast network to invest in a series of live events to cover the election for an audience inside of virtual reality and it’s a platform that allows users to engage directly with talent.
  NBC News has also created programming for Virtual Democracy Plaza, including debate watch parties, live Q&A discussions
  
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• Google paid €47m in tax on €22bn sales revenue last year

  05-11-2016 13:48
  
  Google paid just €47.8m in tax against earned revenues of €22.6bn (£20.1bn) made across Europe, the Middle East and Africa which were funneled through its advertising sales business in Dublin.  
  According to the Guardian, referencing company filings in Ireland, revenues at Google Ireland Limited rose 23% in 2015 to €22.6bn (a third of its global income) with an estimated $7bn (£5.6bn) coming from transactions with advertisers in the UK. 
  A spot
  
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• Copa90 and Bleacher Report’s Snapchat Discover show promises to make viewers feel like they’re on Paul Pogba’s phone

  05-11-2016 13:06
  
  Football network Copa90 and the Bleacher Report’s weekly  show, ‘Saturdays are Lit’, on Snapchat Discover has returned this week with an episode that promises to make the viewer feel like they are on footballer Paul Pogba’s phone.
  Snapchat users who tuned in around midday on today (5 November) will receive texts from Man United boss Jose Mourinho and be able to see what Pogba’s listening to on Spotify.
  They can also ‘send’ Snapchats to Manchest
  
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• Mark Zuckerberg investigated by Germany over racist Facebook posts

  05-11-2016 12:31
  
  Facebook founder Mark Zuckerberg, chief operating officer Sheryl Sandberg and European policy director Richard Allan are under investigation in Germany over Nazi-themed and racist content on the social network.
  According to reports, the trio have been accused of failing to ensure posts on Facebook containing racist abuse, threats of violence and Holocaust denial are removed.
  Chan-jo Jun, a Bavarian lawyer, alleges that “Facebook turned a blind eye” to some 430 offensive posts that we
  
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• Mark Zuckerberg investigated by Germany over 'racist' Facebook posts

  05-11-2016 12:31
  
  Facebook founder Mark Zuckerberg, chief operating officer Sheryl Sandberg and European policy director Richard Allan are under investigation in Germany over Nazi-themed and racist content on the social network.
  According to reports, the trio have been accused of failing to ensure posts on Facebook containing racist abuse, threats of violence and Holocaust denial are removed.
  Chan-jo Jun, a Bavarian lawyer, alleges that “Facebook turned a blind eye” to some 430 offensive posts that we
  
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• Samsung’s brand takes another knock as it recalls 2.8m hazardous washing machines

  05-11-2016 11:50
  
  Samsung had been working hard to recover its brand following global recall of the exploding Galaxy Note 7 smartphones, but those efforts have been hit by another disaster as the electronics giant was yesterday (4 November) forced to recall 2.8 million washing machines.  
  The company said 34 models of the machines made between March 2011 and November 2016 may be faulty. At least nine people have reported washing machine-related injuries and there have been 733 complaints of excessive vibrati
  
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• Nutella wants a rebrand from ‘topping’ to ‘spread’ to reach calorie-conscious Americans

  05-11-2016 11:32
  
  Nutella is appealing to the US Food and Drug Administration (FDA) to rebrand it as a spread, rather than ‘dessert topping’,  in an effort to appeal to calorie-conscious consumers.
  Nutella maker Ferrero has been lobbying for the change since 2014. It was labelled a ‘dessert topping’ in 1993 and sits alongside fruits, marshmallow, cream, and other whipped toppings. The classification meant that the average serving size was recommended to be two tablespoons.
  According t
  
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• Christmas TV ads - the search for a cracker, the fear of a turkey

  05-11-2016 10:00
  
  Anticipation is building ahead of the latest John Lewis Xmas ad. So popular have they become it’s easy to forget they are meant primarily to boost sales It may be seven weeks until Christmas but with John Lewis due to launch its latest tear-jerker next week, the unofficial start of the annual festive battle for the hearts and minds – and, ultimately, wallets – of the British public is about to commence in earnest.Companies – led by the big name retailers and supermarkets
  
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• Christmas ads – the best (and the worst)

  05-11-2016 10:00
  
  Sarah Vizard of Marketing Week chooses the Christmas ads that stand out – for good and bad reasons Continue reading...
  
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• 2016: The programmatic year in review at Programmatic Punch NY

  05-11-2016 04:28
  
  In digital marketing, the only constant is change. So what has that meant for programmatic this year? Three panelists sat down with Andy Oakes, head of content and managing director at The Drum, to discuss this very issue in the boxing ring at The Drum’s Programmatic Punch event at Ad:Tech in New York.
  Per Eve Goldman, head of programmatic video and global brand solutions at Google, user behavior has changed and we’re seeing enormous shifts in the last few years with users consuming
  
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