Marketing news

• Marriott launches digital magazine targeting millennials

  04-11-2016 23:25 via campaignlive.com
  
  Marriott VP of global brand marketing said the brand is "not trying to be Buzzfeed."
  
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• DNA Recruit: Account Director - Brand Activation Agency - London

  04-11-2016 22:57
  
  £58000.00 - £62000.00 per annum:DNA Recruit:
  Would you like to work for an independent creative agency who live and breathe brands? Do you want to have the best years of your career? Then you will want to read on.Are you an Account Director who has experiential experience? Our client is an independe
  London
  
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• W+K’s Colleen DeCourcy, CP+B’s Lori Senecal and Morgan Stanley’s Carla Harris discuss their experiences as leaders at the 3% Conference

  04-11-2016 22:52
  
  At a session entitled “Sheroes” at the 3% Conference in New York City, global chief executive of CP+B Lori Senecal, Wieden + Kennedy’s global chief creative officer Colleen DeCourcy and Morgan Stanley’s vice-president and managing director Carla Harris discussed what it’s like to be a female leader in an industry that, despite making strides, is still overwhelmingly dominated by men.
  Moderated by FCB’s worldwide chief executive Carter Murray, the women discuss
  
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• Don’t ask me to wait, again: Why diversity in advertising cannot be segmented

  04-11-2016 20:56
  
  “I am tired.
  My soul is exhausted.
  I never wanted to be active in the diversity discussion. I simply wanted to create great ads. I wanted to write. But the world will not let me simply write. And I am so angry about that. This sucks so very much.
  I blame my parents. They raised us to stand up for what we know to be right, to fight for more than money. Why couldn't I have bad parents?
  I hate that I wrote that blog. I loathe the idea of being active in the diversity fight. I just want to cre
  
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• Fusion champions diversity of Americans in latest campaign

  04-11-2016 20:47
  
  The country is talking a lot about what it means to be American in the runup to the election. Media brand Fusion is out to show that America is more than just baseball, apple pie and returning our “greatness.”
  Working with creative agency, SS+K, Fusion shows that Americans are amazingly diverse, and that diversity brings beauty and strength. “As American As” shows photos and short videos of Americans of all colors and stripes reveling in who they are, setting the idyllic
  
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• Rock the Vote lures millennials to the polls with promise of new tunes

  04-11-2016 20:38
  
  Rock the Vote has been around for over 25 years, rousing the MTV generation to the polls through the popular music of the time – hello Madonna in 1990.
  The organization – the nation’s largest nonpartisan, nonprofit organization working to engage, register and turn out young voters – is still using music as a powerful messenger and lure, but the recent message utilizes location technology to incentivize young voters, who have been notoriously absent in recen
  
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• DNA Recruit: Account Director - Brand Activation Agency - London (Contract)

  04-11-2016 20:30
  
  £58000.00 - £62000.00 per annum + benefits:DNA Recruit:
  Would you like to work for an independent creative agency who live and breathe brands? Do you want to have the best years of your career? Then you will want to read on.Are you an experiential lead account handler? Our client is an independent marketing co
  London, City of London
  
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• AOL’s digital prophet Shingy talks messaging, storytelling and VR at 3% Conference

  04-11-2016 20:28
  
  At the 3% Conference in New York City, AOL’s resident digital prophet David Shing - better known as “Shingy” - discussed what is exciting him most in today’s tech landscape and how brands are using these technologies in ways that are actually effective.
  Shingy kicked off his presentation by poking fun at some of the very innovations that the industry is obsessed with, namely virtual reality. He discussed how brands who ask people to jump through hoops just to experience t
  
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• Wickes strikes eight-figure deal to sponsor Homes programming on Channel 4

  04-11-2016 18:30 via campaignlive.co.uk
  
  Home improvement retailer Wickes has struck a deal worth at least £10m over three years to succeed British Gas as sponsor of Channel 4's largest programming strand, Homes on 4, starting next year.
  
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• MediaMonks extends it international influence with new office in Buenos Aires

  04-11-2016 18:25
  
  MediaMonks has strengthened its global footprint after opening a new space in Buenos Aires, Argentina, taking its international office tally to 10.
  The production powerhouse launched the new office with a team of 60 and tasked industry veterans Sebastian Caramés, Alejandro Lazos, and Richard Nieuwenhuis with overseeing the new division.
  It is the creative production company’s second office in South America after opening MediaMonks São Paulo, Brazil, in April. The region is no
  
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• BA says brands must ‘hold their nerve’ on social media

  04-11-2016 18:08
  Brands have to show courage and a willingness to take risks if they are to be successful on social media, a senior marketing executive at British Airways has said.
  Amanda Phillips, the airline’s head of omnichannel content and marketing operations, urged marketers not to cling too rigidly to brand guidelines when sending out communications on social channels.
  Speaking at an event hosted by Kantar for Effectiveness Week yesterday (3 November), she suggested that this might require marketer
  
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• Teenage tech entrepreneur Ben Towers strikes exclusive partnership with Zest

  04-11-2016 18:07
  
  Full service agency Zest has entered into an exclusive working partnership with multi award-winning tech entrepreneur Ben Towers. Ben's accolades include number 1 on the Times Super Teen Power List 2015 (billed as ‘The 15 smartest kids on the planet’) and being recognised as "one of UK's most exciting entrepreneurs" by Richard Branson.
  Towers will help to grow the new PR offering of Zest, where the team now number five people. He joins new appointment, former The Sun royal and defenc
  
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• Three on ad blocking and ‘pissing off Google’

  04-11-2016 18:01
  
  Three is moving away from ad blocking after it “pissed Google off” and “received threats” from brands for its approach to mobile advertising.
  Speaking at the ad:tech event in London today (2 November), Tom Malleschitz, CMO at Three, said the mobile system is broken and that customers are getting annoyed with mobile advertisers. However, he added that although the ad blocking tests Three trialled earlier in the year with Shine were successful, with 86% of customers satisf
  
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• M&S dismisses segmentation as it claims fashion attitudes are ageless

  04-11-2016 17:52
  
  There’s no hiding from the fact M&S faces an uphill battle to fix its struggling fashion division. When M&S appointed Steve Rowe as CEO at the start of the year, he quickly admitted: “Our priority is fixing clothing as we’ve not been as stylish as we need to be.”
  And for the 13 weeks to 2 July, the retailer saw its like-for-like general merchandise sales fall a staggering 8.9%, with critics slamming its outdated fashion ranges.
  But despite the retai
  
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• M&S targets attitude not age to rebuild fashion business

  04-11-2016 17:42
  
  There’s no hiding from the fact M&S faces an uphill battle to fix its struggling fashion division. When M&S appointed Steve Rowe as CEO at the start of the year, he quickly admitted: “Our priority is fixing clothing as we’ve not been as stylish as we need to be.”
  And for the 13 weeks to 2 July, the retailer saw its like-for-like general merchandise sales fall a staggering 8.9%, with critics slamming its outdated fashion ranges.
  But despite the retailer clearly und
  
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• YouTube celebrates creators in new campaign

  04-11-2016 17:35 via campaignlive.co.uk
  
  YouTube is celebrating its diverse creators and the impact they have on popular culture in a new ad campaign.
  
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• Brands told to ‘hold their nerve’ on social media

  04-11-2016 17:30
  
  Brands have to show courage and a willingness to take risks if they are to be successful on social media, a senior marketing executive at British Airways has said.
  Amanda Phillips, the airline’s head of omnichannel content and marketing operations, urged marketers not to cling too rigidly to brand guidelines when sending out communications on social channels.
  Speaking at an event hosted by Kantar for Effectiveness Week yesterday (3 November), she suggested that this might require marketer
  
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• Creative student's John Lewis Christmas 2016 ad coursework deceives viewers

  04-11-2016 16:51
  
  A uni student has caused a bit of a stir with an animation project styled on John Lewis' Christmas ads.
  As a result of the undoubtedly high volume of people searching for the work, the obscure project went viral and duped viewers into believing it was the real campaign.
  Produced for university, the 90 second ad, called ‘The Snow Globe’ mimics John Lewis’ previous ads - an interpretation of what the 2016 ad could be (The Drum also asked top creatives to predict what form it woul
  
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• How O2 set up a marketing effectiveness team

  04-11-2016 16:45
  
  O2 is on a mission to makes its marketing as effective as it can be by joining up its customer, brand and commercial divisions and measuring effectiveness in real time.
  The mobile operator set up a separate marketing effectiveness team just over a year ago led by its head of research and analytics Sandra Fazackerley. She runs a team that numbers around 80, comprised of people from various parts of the business as well as O2’s agencies.
  Nina Bibby, O2’s CMO, describes the marketing e
  
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• Watch: Etsy goes offline with Everyday Emporium pop-up

  04-11-2016 16:40 via campaignlive.co.uk
  
  Campaign visited Etsy's pop-up shop in central London, where for four days they are showcasing 100 variations of one item - and the only way customers can get their hands on them is by sharing on Instagram.
  
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• Coca-Cola focuses its festive push on Twitter with its iconic Christmas truck appearing alongside #HolidaysAreComing

  04-11-2016 16:38
  
  Coca-Cola is centring its Christmas push on Twitter this year after revealing that its famous Christmas truck will appear in tweets when users use the hashtag #HolidaysAreComing.
  From today (4 November) through until 25 December, Twitter users will able to conjure up the Coca-Cola Christmas truck by including the #HolidaysAreComing hashtag in a tweet.
  The greater focus on social media this year follows on from the company's decision to centralise its social media marketing.
  The stunt i
  
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• The Cola-Cola Christmas truck is cruising to a town near you soon

  04-11-2016 16:13 via campaignlive.co.uk
  
  Coca-Cola has announced the schedule for its Christmas truck tour, which kicks off at Bishop's Square in London on 17 November.
  
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• Listerine gives MTV EMA awards a minty aroma

  04-11-2016 16:11 via campaignlive.co.uk
  
  Listerine, the Johnson & Johnson mouthwash brand, is sponsoring the MTV Europe Music Awards red carpet on Sunday with an experiential element giving people a minty fresh aroma.
  
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• Know your frenemy: Why yesterday’s friend has become today’s competitor

  04-11-2016 16:08
  
  Technology underpins everything we do and the big tech companies have eyes on a role in every aspect of our lives. They see their role going far beyond the software or hardware that bears their brand name.
  The problem for other brands is that while one part of these increasingly important companies might be helping them grow their business, another might be competing directly with them.
  When a telecom provider brand meets their Google AdWords sales contact for example, they should also be aware
  
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• Andy Hart leaves Hearst

  04-11-2016 16:08 via campaignlive.co.uk
  
  Andy Hart, Hearst Magazines International's senior vice president, chief revenue officer, has left the company.
  
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• ReFuel4 on the essentials of effective ads

  04-11-2016 16:02
  
  We all know a good ad when we see one, but when creating a new ad from scratch, it can be more difficult to identify the essential elements that make an ad engaging and successful in generating consumer interest and sales.
  At ReFuel4, we work with a global pool of 10,000 designers to provide our clients with a high volume of fresh creative on demand, assessed and ranked by our unique AI platform, ensuring campaigns overcome ‘ad fatigue’ and are continuously optimised.
  Here is a cheat
  
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• Duracell helps sick kids save Christmas in Star Wars: Rogue One themed adventure

  04-11-2016 15:55
  
  Battery brand Duracell has made use of its Star Wars: Rogue One partnership with a Christmas ad looking to drive donations to the Children's Miracle Network charity.
  The 60 second slot called ‘How the Rebels Saved Christmas’ shows how toys (especially battery powered ones) help the child patients go on a sci-fi themed adventure – tying in with Star Wars: Rogue One’s launch 16 December.
  Created by Anomaly, the company will donate $100,000 and a million batteries for t
  
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• Latin America and Asia are the international markets poised to move programmatic forward

  04-11-2016 15:40
  
  We hear a lot about what the programmatic market looks like in the US, but what does it look like abroad? That was the conversation Thursday at The Drum’s Progammatic Punch event at Ad:Tech New York.
  According to John Rogers, SVP of programmatic packaging and sales at Videology, in the US, programmatic is “chugging through,” but it is just starting to evolve in other markets where scale is ramping up.
  That being said, standardization remains one of the biggest hurdles in progra
  
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• TK Maxx family sings Pulp Fiction theme in quirky Christmas ad

  04-11-2016 15:33 via campaignlive.co.uk
  
  TK Maxx's off-the-wall Christmas ad features a family performing an a cappella version of the theme tune to cult 90s film Pulp Fiction.
  
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• Jack Wills: ‘We are more than hoodies for 15-year-old girls’

  04-11-2016 15:29
  
  British fashion brand Jack Wills wants to re-establish its brand image to make it more appealing to older customers.
  Speaking at the ‘#DearJack’ campaign launch last night (3 November) at its flagship store, the company highlighted how it wants to be seen as much more than a brand for young teenage girls, which it joked many perceive as its entire customer base.
  “We are more than hoodies for 15-year-old girls. Look at me, I’m a 42 year old man and I’m wearing head
  
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• Christmas 2016 ads: the best so far

  04-11-2016 15:24 via campaignlive.co.uk
  
  Energetic dancers, rainbow-coloured yetis, celebrities and Santa's elves feature in the first crop of this year's Christmas ads. Campaign rounds up the best ads from the season so far.
  
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• Creative Work of the Month: Being 'incredibly rich and incredibly cheesy' pays off for GBK

  04-11-2016 14:57
  
  GBK’s ‘Vote Rump’ campaign has stormed to victory securing the Creative Work of the Month title for October.
  Created by You Agency, the European work comes in response to the number of new entrants to the UK premium burger market.
  Attempting to cut through the noise the campaign suggests that GBK’s burgers are so good they could get voted as a party candidate for the US election.
  Running with the tagline – ‘Vote Rump, our thickest burger ever’ – Yo
  
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• P&G, Diageo and Three: 5 things that mattered this week

  04-11-2016 14:51
  
  Unilever and P&G are pulling back from price promotions
  The amount of marketing spend FMCG brands such as Unilever, Mondelez and Procter & Gamble (P&G) put into promotions has come under the microscope as they start to question if the balance has tipped too far in discounting’s favour.
  P&G’s chief financial officer Jon Moeller argued that growing the business by significantly increasing promotion spending would be “a pyrrhic victory”.
  The challenge of
  
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• TK Maxx’s acapella Christmas ad 'Sing-along' puts a gurgling gran front and centre

  04-11-2016 14:44
  
  Discount fashion retailer TK Maxx has unleashed a catchy acapella Christmas ad campaign called ‘The Sing-Song’ centred on surprises.
  Leveraging the feeling of surprise one may feel among the discount racks instore, the creative from Wieden+Kennedy London looks to subvert the traditional Christmas carol with a reworking of Misirlou – which some may know as the Pulp Fiction theme.
  Directed by Andreas Nilsson, the slot airs on TV 4 November across the UK, Ireland, Germany and Pola
  
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• Notonthehighstreet.com heroes its 'little helpers' in north pole-tinged Christmas ad

  04-11-2016 14:18 via campaignlive.co.uk
  
  Notonthehighstreet faces a distinct "complexity" in the challenge of telling its story to consumers, as the online marketplace launches its Christmas campaign by Mother.
  
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• Is it time to rein in our devil-may-care attitude to online privacy?

  04-11-2016 14:14
  
  I was in my early 20s when someone took me into the corner of a local newsroom and pointed at the internet.  There it was, sat flashing in the corner – a gleaming cyber coalface.
  I was a wannabe journalist who didn’t know a jpeg from a clothes peg. But because I was young, they asked me to “have a fiddle around on that and see what it does”. Innocent times.
  User-generated content was a letter to the editor and blogging was essentially the preserve of the self-obsesse
  
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• EFL Cup renamed as the Carabao Cup following deal with Thai energy drink brand to help grow the league's audience in Asia

  04-11-2016 14:04
  
  The English Football League (EFL) has agreed a three-year deal with Carabao, making the Thai energy drinks brand the new title sponsor of the EFL Cup and providing the league with a platform to reach new audiences in Southeast Asia.
  The exclusive partnership will run until 2020 and will see the competition become known as the ‘Carabao Cup’ from the start of the 2017/18 season.
  As the official title sponsor and EFL partner Carabao will benefit from a series of domestic and internation
  
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• Harvey Nichols winter ‘Britalia’ campaign steals Italian style – and they are not happy about it

  04-11-2016 13:44
  
  Department store Harvey Nichols is underlining its luxury Italian offering by showing just how Italians feel about the fashion, food, drink and beauty products that define the nation being sold by a UK outlet.
  The film, repurposes a scene from a Luigi Pirandello play ‘As You Desire Me’, showing the passionate leads subtitled to create the illusion that they are in fact angry about Harvey Nichols’ Britalia campaign. The retailer assures The Drum “The English subtitles
  
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• The Driver and the Assassin: the cinematic experience of the car ad

  04-11-2016 13:42
  
  Received wisdom in the information age is that attention spans are getting shorter. Advertisers try to combat this by squeezing every second of that attention for maximum value. But at the same time, we go on eight-hour binges to catch up on Narcos. The problem isn’t the attention span, it’s capturing it.
  When it comes to expensive, long-lasting products like cars, the experience of the ad is more important than the information it provides - people buy new cars because of what it say
  
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• Latest opinions on design from industry leaders

  04-11-2016 13:32
  
  The post Latest opinions on design from industry leaders appeared first on Marketing Week.
  
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• Is it time for TV to abdicate the throne? Netflix aims to snatch the crown

  04-11-2016 13:28
  
  From its humble origins as a domestic US DVD rental business 20 years ago, Netflix has become a pioneering success story of the internet age. It currently boasts 86 million worldwide subscribers, which include going from zero to five million British households in four years per Ofcom and BARB figures.
  The ascendancy of the company’s digital on-demand subscription TV service has been supported by its commitment to producing quality, original programmes, like hit shows ‘Stranger T
  
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• Why O2 set up a marketing effectiveness team

  04-11-2016 13:21
  
  O2 is on a mission to makes its marketing as effective as it can be by joining up its customer, brand and commercial divisions and measuring effectiveness in real time.
  The mobile operator set up a separate marketing effectiveness team just over a year ago led by its head of research and analytics Sandra Fazackerley. She runs a team that numbers around 80, comprised of people from various parts of the business as well as O2’s agencies.
  Nina Bibby, O2’s CMO, describes the marketing ef
  
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• 'What are you going to do about it?' Industry pros share their actions at 3% Conference

  04-11-2016 12:58
  
  The theme of this year's 3% Conference is "What are you going to do about it?" From conversation comes tangible action — both large and sweeping at agencies and brands and especially for individuals. These "micro-actions" are the things people will do each day, no matter the level, to impact positive change around gender. During this year's conference, we are catching up with several people and asking: "What are you going to do about it?"
  Michael Roth, chairman and CEO, IPGMadonna Badger,
  
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• Ultimate Asset: Global Account Director - Media - Action Sports Brand

  04-11-2016 12:50
  
  £45000 - £50000 per annum + Great Company Benefits :Ultimate Asset:
  Global Account Director, Sports Action BrandInternational Media Agency, £40,000 - £50,000, Central LondonNow this is a great role for someone working in a global team within a media agency who actually wants to work on a client that are one of the HOTTEST
  London
  
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• Left and right wings co-exist in Dinosaur Bar-B-Que’s campaign from Y&R

  04-11-2016 12:28
  
  Left wings and right wings get along just fine outside of the Beltway, especially when they’re barbecued chicken wings. Two creative directors at Young & Rubicam New York saw how tired people were getting about the political ranting on both sides of the aisle, so they took matters into their own hands for a campaign of another sort.
  In hopes of inspiring civilized – and delicious – discourse, Y&R partnered with Dinosaur Bar-B-Que, with nine locations in New York, Maryla
  
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• House of Fraser says 'Christmas is coming for you' in festive campaign

  04-11-2016 12:28 via campaignlive.co.uk
  
  House of Fraser has aimed for a "subversive twist" in its Christmas campaign, which launches today with the tagline "Christmas is coming for you".
  
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• ‘We need to be aware as an industry that we could quite easily spoil this for everybody’: why brands shouldn’t jump the AI gun

  04-11-2016 12:24
  
  The concept of “conversational commerce” has been top of mind for many marketers this year as brands try to figure out how to leverage popular platforms like Facebook Messenger and Amazon Echo to connect with consumers in a way that feels personalized.
  Using artificial intelligence (AI), brands including Sephora, American Express and Taco Bell have created chat bots that interact with consumers on messaging platforms like Kik and Slack, while other brands have used the technology to
  
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• Adidas creates new Real Madrid and FC Bayern Munich kits from recycled ocean plastic as part of eco-innovation drive

  04-11-2016 12:24
  
  Adidas has released environmentally friendly football kits for two of its biggest teams in Bayern Munich and Real Madrid as part of its ongoing partnership with ocean conservation group Parley to help addresses the major threats which the world's oceans are facing.
  The new home jerseys have been made from up-cycled marine plastic debris and feature water-based environmental-friendly prints for the crests and sponsors branding. Printed on the back neck tape of each top is “For the ocea
  
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• House of Fraser warns ‘Christmas is Coming For You’ in festive ad

  04-11-2016 12:11
  
  Department store House of Fraser (HoF) is reminding the public that Christmas is sneaking up on them as it looks to position itself as the place to go to for gifts this festive season.
  Continuing its move away from traditional Christmas style, the slot sees “a more subversive and stylish take on the season,” with the ‘Christmas is Coming For You’ campaign from creative agency 18 Feet & Rising.
  It was a strategy first adopted last year when it ran with a similar music-
  
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• Argos sends ice-skating rainbow-coloured yetis through the streets in Christmas campaign

  04-11-2016 12:11 via campaignlive.co.uk
  
  Argos has returned to the combination of adrenaline and pristine snowy backdrops that powered last year's Christmas campaign as it prepares for its first festive season under the ownership of Sainsbury's.
  
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