Marketing news

• ‘The 30 second TV ad slot is not going anywhere’

  03-11-2016 20:32
  
  Panelists at the second day of The Drum’s inaugural Programmatic Punch event in the US, today (November 3) discussed The Future of TV, with interactive TV experts asserting that despite the ongoing seismic shifts in the industry, some of the core principles are not about to change.
  The dawn of the digital era has led to a huge upsurge in video viewing, but radical changes – such as the migration from linear broadcast TV viewership to streaming video-on-demand content – but
  
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• Cindy Gallop urges 3% Conference to 'stop talking about diversity'

  03-11-2016 19:33 via campaignlive.com
  
  When agencies tell their employees that it's vital to diversify, "you seriously alienate straight, white men," said the activist.
  
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• Water-saving startup Drenched wins Duke of York's Pitch@Palace

  03-11-2016 19:15
  
  Drenched, a start-up dedicated to trying to solve the problem of water waste, has won the Pitch@Palace.
  The initiative was established by HRH The Duke of York to support entrepreneurs with the amplification and acceleration of their business ideas. Eleven startups made it to the final pitching round at St James’s Palace last night (2 November) but Drenched was crowned the most promising.
  Its water-saving volumiser product uses technology to transform a flow of water int
  
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• Greggs utilises dark social with exclusive Whatsapp group for VIPs - but will they come?

  03-11-2016 18:41
  
  Greggs has launched an exclusive festive WhatsApp group where fans of the brand can benefit from insider news on launch dates, exclusive content and competition opportunities.
  The ‘Festive Bake Lovers’ WhatsApp group went live this week (2 November) and is inviting fans via Twitter and Facebook to join before the limited number of 250 places are full.
  The campaign has been created by creative agency Splendid Communications and will serve as a direct line of communication offering ann
  
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• Wonder Woman trailer shows her deflecting bullets and vowing to save the world

  03-11-2016 18:38
  
  Gal Gadot’s character shows off her superhuman reflexes and indestructible shield in the latest look at the Warner Brothers film based on the DC comicA new trailer for Wonder Woman has been released, featuring explosions, fights and “weapons far deadlier than you could ever imagine”.It opens with the voice of Gal Gadot, who plays Diana Price, the alter ego of the superhero.Continue reading...
  
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• New Adidas CEO, Kasper Rorsted, announces plans to reshape its struggling Reebok brand

  03-11-2016 18:20
  
  Adidas boss, Kasper Rorsted, has announced plans to reshape the company’s struggling Reebok fitness brand amidst calls from investors to sell it off.
  Rorsted, who officially took over as the new chief executive last month, said that reshaping Reebok would cost around €30m and will involve 650 staff moving to a new location in Boston as well as cutting 150 jobs and accelerating store closures.
  He admitted that Reebok’s growth and profitability were well below the group's average
  
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• Notonthehighstreet puts creators at heart of documentary-style Christmas ad

  03-11-2016 18:04
  
  Online marketplace Notonthehighstreet.com has revealed its all-important Christmas ad, putting the creators that sell through its site at the heart of the documentary-style spot.
  ‘Magic is Real’ – which will officially launch on Sunday 6 November – tells the story behind its products and shows viewers that its more ‘magical’ to give a carefully chosen gift.
  The advert opens to reveal a man in a workshop, sanding down a personalised Christmas box whil
  
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• AdBlock Plus on why it is the saviour of online advertising

  03-11-2016 18:01
  
  When AdBlock Plus, the world’s largest ad blocking app, announced in September it would start selling ads as part of its Acceptable Ads programme, many users reacted with both anger and confusion. Was this a transparent attempt at making money? Or even a sign ad blockers were on the way out?
  The move was highly controversial because AdBlock Plus would decide what ‘acceptable ads’ looked like and charge publishers to get their ads on its network. Subsequently, ads that passed wo
  
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• Haymarket Media Group: Video Producer

  03-11-2016 17:58
  
  Depending on Experience :Haymarket Media Group:
  Campaign are looking for a Video Producer to create bespoke video content for our audiences
  Twickenham, London (Greater)
  
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• Why smart marketers are pressing pause in the ‘always on’ age

  03-11-2016 17:57
  Content has enjoyed a long and illustrious reign. Since Bill Gates famously proclaimed 'content is king' two decades ago, brands have been falling over themselves to uphold and embody the principles of this new era: content, content and more content.
  Now we’re oversaturated with brands on social media. In their efforts to recreate the magic of Oreo’s 'Dunk in the Dark' Super Bowl moment, brands have been pumping out far too much content. Their output ranges from mildly interesting, t
  
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• ‘If you uplift everyone, the whole picture is a lot better’: The Culture Series is a platform of expression

  03-11-2016 17:23
  
  When Jeredon O’Conner moved from Washington, DC to Portland, Oregon it was a culture shock, to say the least. O’Conner was raised in Memphis, a city steeped in African American history and the Civil Rights Movement. From there he went to Howard University in DC, where that sense of pride in knowing who he was and his rich history was celebrated.
  Coming to Portland was confronting a sea of whiteness, where O’Conner felt out of place in a city that didn’t understand him.
  &l
  
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• Programmatic punch from Teads.tv - quality of content is key

  03-11-2016 17:16
  
  Tead.tv president of US and Canada Jim Daily would give a Programmatic Punch to companies that are lax when it comes to quality of content, intrusive advertising, viewability and fraud, he revealed, speaking before The Drum's two day event running as part of Ad Tech NY.
  Speaking to The Drum about his major hates, he also relayed his belief that the current programmatic market is not without its challenges (industry-wide)  but as dollars shift and new clients arise it continues to reinvent i
  
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• Experience design specialist Foolproof acquired by Zensar Technologies

  03-11-2016 17:00
  
  Zensar Technologies (UK) Ltd., a wholly owned subsidiary Company of Zensar Technologies Limited, an RPG Company, and experience design agency Foolproof have entered into a definitive agreement for Zensar to acquire Foolproof along with its two wholly owned subsidiary companies in the UK and one wholly owned subsidiary Company in Singapore for an undisclosed sum.
  Under the terms of the agreement, Foolproof will now be a wholly-owned subsidiary of Zensar Technologies (UK) Ltd, and becomes a part o
  
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• Is AdBlock Plus the saviour of online advertising?

  03-11-2016 16:41
  
  When AdBlock Plus, the world’s largest ad blocking app, announced in September it would start selling ads as part of its Acceptable Ads programme, many users reacted with both anger and confusion. Was this a transparent attempt at making money? Or even a sign ad blockers were on the way out?
  The move was highly controversial because AdBlock Plus would decide what ‘acceptable ads’ looked like and charge publishers to get their ads on its network. Subsequently, ads that pass
  
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• Optimatic Media's Cara-Gianine Sullivan gives a programmatic punch to looking a little deeper into content, stories and what agencies expect

  03-11-2016 16:33
  
  Optimatic Media's strategic demand manager Cara-Gianine Sullivan would give a Programmatic Punch to agencies that assume TV ads can work the same as online video. 
  Speaking to The Drum ahead of her involvement in The Drum's Programmatic Punch content stream at Ad Tech New York, Sullivan was asked for her pet piece in the digital tech sector. 
  "My big challenge is the phenomenon in video where its ok to recycle a 30-second ad spot that was built for TV and demanding performance that is
  
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• Creative Work of the Month: J. Walter Thompson London, BBH Singapore, SapientNitro and more fight for the title

  03-11-2016 16:10
  
  As October gives way to November it's time to find our latest Creative Work of the Month.
  From April we've been pitting our Creative Work of the Week winners up against one another to find the ultimate Creative Works winner for each month, with work from our European, US and APAC round-ups all competing. 
  Voting for Creative Work of the Month will be open until 12pm (UK time) on Friday 4 November, with the winner announced shortly afterwards on The Drum website.
  In the running this mon
  
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• M&S, Disney and the BBC on why data is key to loyalty

  03-11-2016 15:24
  
  Use data to boost brand loyalty
  M&S’s head of CRM and loyalty, Ryan Davies, believes data provides the retailer with an opportunity to shift focus and offer a more personalised service. Speaking at the Data Storytelling conference earlier this week (1 November), he talking about how the launch of its Sparks card is allowing the brand to help customers along the customer journey.
  READ MORE: Three ways the new M&S Sparks loyalty card can reign
  
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• Camden Market’s new identity is ‘as relevant to the Snapchat generation as to its entrepreneurial heritage’

  03-11-2016 15:15
  
  Camden Market has introduced a new brand and visual identity to ensure it has a coherent and defined look that appeals to its broad range of visitors.
  Parent company Market Tech approached branding agency Ragged Edge to create an approach that is relevant to a millenial audience, works both on and offline and importantly retains the unique feel of the market.
  Ragged Edge immersed themselves in Camden Market’s quantitative research and spoke to more than 100 stakeholders including stallhold
  
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• Oprah's 'Bold Moves' mobile game shines light on Salt Lake City and Red Games

  03-11-2016 15:05
  
  Oprah Winfrey is getting into the mobile game business. As one might expect, this new effort, launched today, is very much in line with the media icon’s message of positivity — with a healthy dose of fun.
  'Bold Moves', created in partnership with Salt Lake City-based Red Games, a division of Santa Monica, California-based Red Interactive Agency, is the first ever free-to-play word puzzle game that combines two popular formats – match-three (such as Candy Crush) and word solve.
  
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• What’s the point of the pitch process?

  03-11-2016 14:58
  
  The simple, honest answer is that pitches should be a mechanism for brands to find the right agency partners to activate work on their behalf. But the more incisive question to ask is: how do both clients and agencies get the most out of the process? After all, brand/agency relationships should be marriages with the longevity to solve business and communication challenges, rather than a succession of quick romps.
  It’s for this reason that both agencies and clients should properly invest th
  
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• How creatives used our One Minute Briefs Do it Day challenge to encourage people to empathise with refugees

  03-11-2016 14:30
  
  Yesterday (2 November) The Drum and One Minute briefs invited our communities to devise a campaign to help people see that refugees are people too. 
  The challenge was set as part of The Drum's Do it Day event, which will bring together marketers, brands and members of the tech community on 10 November to implement real-world solutions to some of society's biggest problems in just 24 hours. 
  In the run up to this, we are giving creatives the potential chance to have their work featured
  
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• Media Agency Group on Brexit: The figures to date don’t back-up Sorrell’s anxiety

  03-11-2016 14:29
  
  Earlier this week, WPP boss Sir Martin Sorrell spoke of the first signs of post-Brexit anxiety in the advertising marketplace, however, based on Media Agency Group’s experience to date, that anxiety may well be misplaced.
  The UK advertising market enjoyed significant growth in the first six months of 2016, rising by 5.2% to hit the £10bn mark for the first time. The encouraging statistics, published in the latest Advertising Association/Warc expenditure report, may come as a surprise
  
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• Twitter's managing director of Southeast Asia departs following regional restructure

  03-11-2016 14:27
  
  Twitter’s Southeast Asia managing director, Parminder Singh, has stepped down as senior resignations at the company continue.
  Parminder had oversight of Southeast Asia, India and Middle East and North Africa (MENA) for the last three years.
  He announced his departure in a series of tweets along which his succession plans.An update. After leading Twitter in Asia's most exciting markets (India/SEA/MENA) for 3 yrs, time to move on to new passions #BeenAPrivilege
  — Parminder Singh (@parr
  
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• Most advertising is terrible, says Unilever

  03-11-2016 14:24
  
  Sport England’s This Girl Can campaign was praised during Effectiveness WeekBrands should “treasure” the genuine talent within their organisations because most creative work is “terrible”, according to a senior executive at Unilever.
  Dan Izbicki, creative excellence director at the FMCG giant, warned against slipping standards in marketing during a discussion at the Effectiveness Week conference yesterday (2 November). He suggested that the explosion of digital medi
  
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• Mondelez’s head of content: Marketers have 'collectively insulted the audience’s attention'

  03-11-2016 13:41
  
  The proliferation of ad blockers is consumer payback because brands have "insulted the audience's attention" for too long.
  That's the view of the Mondelez marketer attempting to redefine the snacks giant as a "content owner" and transform the organization's output from "interruptive advertising" which is viewed as a cost by the C-suite to programming that could actually make money in its own right.
  Speaking at ad:tech New York, Mondelez's global head of content and media monetization, Laura Hend
  
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• Liveblog from the 3% Conference in NYC: What are you going to do about it?

  03-11-2016 13:30
  
   
  
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• Nike salutes Chicago Cubs' World Series win with touching ad immediately following the game

  03-11-2016 13:18
  
  In the period of time spanning two World Wars, man landing on the moon and sixteen presidents sitting in the oval office, the Chicago Cubs have been unable to win the World Series, until last night that is when they ended the longest title drought in Major League Baseball (MLB) history.
  To mark the occasion Nike captured the first ad slot after the final game to pay tribute to accomplishment which spread euphoria throughout the city.
  The "Make Someday Today", which ad aired immediately after Gam
  
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• Three trends that will secure the future of broadcast TV

  03-11-2016 13:00
  
  It’s become fashionable lately to be a pessimist about broadcast TV. Industry insiders wring their hands over millennials’ shift to mobile video and their parents’ cord-cutting. Some take the naysaying even further: Netflix’s CEO has claimed that by 2030 broadcast will cease to exist.
  But, to paraphrase Mark Twain, reports of broadcast’s demise are greatly exaggerated. The truth is that broadcast is a robust and resilient industry that’s survived existent
  
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• Currys PC World uses humour in a bid to standout this Christmas

  03-11-2016 12:56
  
  Currys PC World is focusing on humour in a bid to portray its brand personality for this year’s ‘Get It Right’ Christmas campaign.
  Each of its TV ads plays on a fictional family member dropping unsubtle hints about what they want for Christmas, with a mother dressing up her son for his nativity play with a gift of giant aluminium foil headphones opposed to myrrh. Another shows a man setting up a Christmas light display that highlights a neighbour’s impressive TV.
  The ads
  
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• Currys PC World uses humour in a bid to stand out this Christmas

  03-11-2016 12:56
  
  Currys PC World is focusing on humour in a bid to portray its brand personality for this year’s ‘Get It Right’ Christmas campaign.
  Each of its TV ads plays on a fictional family member dropping unsubtle hints about what they want for Christmas, with a mother dressing up her son for his nativity play with a gift of giant aluminium foil headphones opposed to myrrh. Another shows a man setting up a Christmas light display that highlights a neighbour’s impressive TV.
  The ads
  
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• Watch: Should Fifa be allowed to stop players wearing poppies?

  03-11-2016 12:55 via campaignlive.co.uk
  
  Fifa has banned England and Scotland from wearing the poppy during the World Cup qualifier later this month on the grounds that they would be making a political statement.
  
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• Agent Provocateur launch their ‘Naughty or Nice’ campaign with Cult Ldn

  03-11-2016 12:50
  
  Ahead of the holiday season, Agent Provocateur have launched their ‘Naughty or Nice’ campaign to promote the sensuality of dual personalities. Cult Ldn have spearheaded the winter campaign, directing an interactive video, communications strategy and mobile experience for customers.
  The ‘Naughty or Nice’ video encourages women to choose between innocent and sultry personalities. The video features British actress Juno Temple who perfectly embodies the two personalities of
  
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• How Morrisons plans to go from being an admired brand to a popular one

  03-11-2016 12:45
  
  After reporting its fourth consecutive quarter of sales growth, Morrisons has taken encouragement and claims it is now an “admired brand”. But just being admired won’t see sales continue to come through the till which is why chief executive David Potts has his eye on scoring popularity points through an expanded general merchandise offering – including clothing and homewear.
  The supermarket’s return to its roots of low prices, good value and fresh food is final
  
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• The Telegraph establishes 'Premium' paywall costing from £2 a week

  03-11-2016 12:11
  
  The Telegraph has rolled out Telegraph Premium, am exclusive paywall that looks to offer perks to its most loyal readers, this will replace it's current metered paywall.
  Perhaps hinting at an industry shift, as ad revenues come under threat from adblockers, the publisher will be either completely free (open) or paid-for.
  Earlier this year, The Drum’s Ian Burrell spoke to paywall leader The Times, its editor John Witherow touted the Guardian to follow in its lead but if the claim’s ac
  
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• US Creative Work of the Week: Publicis New York creates powerful organ donation PSA

  03-11-2016 12:00
  
  This year has brought with it a slew of impressive organ donation PSAs, with Donate Life’s powerful ‘The World’s Biggest Asshole’ video and Organize’s wacky ‘The Mom and Dad Bods Anthem’ being two of the most notable. But a third – a video for the United Network for Organ Sharing (UNOS) called “Josh’s List” – might be the most powerful yet.
  Created by Publicis New York in partnership with director and cinematographer Damien
  
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• Twitch rolls out ad blocker immune video ads

  03-11-2016 11:42
  
  Live streaming video platform Twitch has become the latest service to roll out a more robust advertising format which it claims can override ad blocking software to make it harder for viewers to ignore ads.
  Twitch claims that changes to its video ads will ‘reduce the efficacy’ of ad blockers, an indefinite choice of words which acknowledges the constantly evolving nature of this the software dance between hunter and prey.
  This has seen Twitch take a leaf out of Facebook’s playb
  
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• Unilever Foundry chief Jeremy Basset to leave

  03-11-2016 11:33 via campaignlive.co.uk
  
  Jeremy Basset, head of Unilever's start-up collaboration program Foundry, is leaving the FMCG business next month for a new career opportunity.
  
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• Unilever appoints new head of Foundry as Jeremy Basset announces departure

  03-11-2016 11:33 via campaignlive.co.uk
  
  Unilever has promoted Jonathan Hammond to succeed Jeremy Basset as head of Unilever's start-up collaboration program Foundry, after Basset decided to leave the FMCG business next month for a new career opportunity.
  
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• Unilever appoints Jonathan Hammond as new head of Foundry

  03-11-2016 11:33 via campaignlive.co.uk
  
  Unilever has promoted Jonathan Hammond to succeed Jeremy Basset as head of Unilever's start-up collaboration program Foundry.
  
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• Growth in global advertising spend forecast to slow to 4.2% in 2017

  03-11-2016 11:04
  
  The latest ad forecast to be published by marketing intelligence service, Warc, has taken a pessimistic turn amidst an expectation that global advertising spend will dip to 4.2% next year from 4.5% this year.
  In the UK the slowdown is expected to be even more prominent with growth of 5.6% in 2016 expected to drop to 4.3% in 2017 although this would still rank the country in the top five performing nations and above the global average of 4.2% - despite Brexit jitters.
  Ad budgets have come under g
  
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• Facebook to harness Live platform for esports broadcasts

  03-11-2016 11:00
  
  Facebook is betting big on the future of esports by establishing a dedicated broadcasting service through its Live platform as it seeks to muscle in on what has become a multi-million-dollar business.
  The social media giant is reportedly in talks with Super Evil Mega Corp, developer of mobile hit MOBA Vainglory, to stream professional matches on the service for the first time.
  This follows a concerted push by the social network to grab a toe-hold in the industry, with it also said to be locked i
  
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• If Donald Trump is the best the US can offer, what's next for masculine leadership?

  03-11-2016 10:47
  
  Watching the car crash that is the US election 2016 play out has, at times, been shocking, frightening, unsurprising and downright fascinating. The question I keep coming back to is, ‘Why this? And why now?’. We are seeing a huge backlash against the establishment which is seen to be elitist and corrupt. Put simply, the status quo is not working for much of the population. 
  In America, men are more likely to be drawn to the rhetoric of Donald Trump. Nate Silver (the polling
  
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• Corporate cyber defences fail in one third of hacks warns Accenture

  03-11-2016 10:34
  
  Professional services specialists Accenture have warned of an ‘alarmingly high’ failure rate in corporate cyber defences in a new cyber security report, which finds that one-third of hacking attempts succeed.
  Building Confidence: Facing the Cybersecurity Conundrum was compiled from the responses of 2,000 security officers representing global businesses and is intended to serve as a wakeup call to the corporate sector which still isn’t treating the problem seriously enough.
  In i
  
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• Discovery Communications: Director of Operations Client Services

  03-11-2016 10:29
  
  Competitive :Discovery Communications:
  Discovery Creative London is the multi-award- winning in-house agency.
  London (Central), London (Greater)
  
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• Why top football teams are rushing to get Fifa eSports players onside

  03-11-2016 09:44
  
  Since Neolithic man first sparked a flint and used the resulting fire to light our species’ first 5-a-side football pitches for evening fixtures, football's remained more or less the same. Pigs’ bladders became branded latex balls and primitive war chants evolved into verses of ‘the referee is a w*nker’, but, essentially, the best teams have always strived to sign young talent capable of sealing victory on the pitch.
  Then 2016 kicked in, and an entirely new
  
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• MAA ex-chairman Mike Spicer dies

  03-11-2016 09:43 via campaignlive.co.uk
  
  Mike Spicer, the former chairman of the Marketing Agencies Association, has died following a battle with motor neurone disease.
  
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• Telegraph axes metered paywall, launches Premium service

  03-11-2016 09:30 via campaignlive.co.uk
  
  The publisher of the Daily Telegraph is dropping its metered paywall in favour of a £2-a-week "hard" paywall for premium content, called Telegraph Premium, while making most of its online news "completely free" to win advertisers.
  
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• Facebook wins round one of ad blocker battle as desktop ad revenue jumps 18%

  03-11-2016 09:23
  
  Facebook’s high-profile campaign against ad blockers has proven beneficial to its bottom line after the social media giant reported an 18 per cent uplift to its desktop ad revenue, double the 9% lift achieved in previous quarters, after successfully blocking the blockers.
  During the firm’s third quarter earnings call Facebook attributed this year-over-year growth to a workaround it had implemented for Adblock Plus and other similar software, which prevented members from prohibiting a
  
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• Freuds CEO Andrew McGuinness departs

  03-11-2016 09:18 via campaignlive.co.uk
  
  Andrew McGuinness, the chief executive of top ten UK PR agency Freuds, has stepped down after two years in the role.
  
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• Warc predicts adspend growth to slow next year

  03-11-2016 09:15 via campaignlive.co.uk
  
  UK adspend is expected to grow 5.6% this year and 4.3% next year, ahead of global rates, according to the latest Consensus Ad Forecast from Warc.
  
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