Marketing news

• GroupM’s John Montgomery says that publishers don’t have the 'moral right' to ask people to turn off ad blockers

  02-11-2016 22:56
  
  GroupM’s executive vice president of brand safety John Montgomery thinks that publishers need to consider what their current user experience is like in terms of advertising before imploring consumers to turn off their ad blockers.
  Speaking at The Drum’s Programmatic Punch at Ad:Tech New York, Montgomery (pictured above, far right) said that he thinks digital ads are overly monetized, 'suck up data plans and piss consumers off' – all of which are reasons why he doesn&r
  
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• Facebook's quarterly revenues have topped $7bn for the first time

  02-11-2016 22:38
  
  Facebook today (November 2) reported revenues of over $7bn for the third quarter, representing a 59% year-on-year rise, with its daily active users (DAU) hitting 1.18 billion (up 17% year-on-year) and mobile contributing 84% to this total.
  A more detailed breakdown of its results are listed in the chart below, with a key list of its quarterly highlights listed at the bottom of the page.  
  Loading...
  Q3 2016 highlights
  DAUs were 1.18 billion on average for September 2016, an increa
  
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• How to bridge the online and offline consumer experience

  02-11-2016 21:44
  
  The customer journey is only becoming more complicated with hundreds of potential touch points for a transaction as simple as buying a pair of shoes. So what are brands and marketers to do?
  Per Gwen Morrison, CEO of The Store at WPP, at ad:tech on Wednesday, brands should look at the online customer journey because consumers can search for whatever they want and customize their experiences and everything is contextually relevant because they’re driving it. That’s versus in-store, whe
  
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• Rubicon Project to lose 19% of global workforce

  02-11-2016 21:33
  
  Rubicon Project is to axe 19% of its global workforce amid continued speculation over its future, with the latest development coming as it revealed that revenues for the last quarter grew only 2% year-on-year to hit $65.8m. 
  The company included news of the “workforce reduction” – which will see it shed 125 staff members from its headcount – amid its latest Q3 numbers, which the company further forecast would cost it $4m in employee-termination benefits over the
  
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• DNA Recruit: Senior Shopper Strategist - Brand Activation - London

  02-11-2016 20:00
  
  £50000.00 - £65000.00 per annum + Benefits:DNA Recruit:
  If you're reading this, you already live and breathe brands. You're fascinated in finding out what makes shoppers tick and how this builds retailers businesses.You're more than likely a frustrated Senior Shopper Strategist looking to take on your next cha
  London
  
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• Nissan marketing boss on how the automaker is linking its sports sponsorships with its innovation drive

  02-11-2016 19:28
  
  Two years into its bet on fewer but bigger sponsorships like the Champions League, Nissan is shifting gears to balance more fan involvement in its activations with a sharper focus on the technology powering its cars.
  How it does this - like it is for most brands - comes down to how well it can attach itself to the emotion around the rights it owns. It sounds straightforward and yet it’s hard to see a clear role for a car brand in Europe’s top club competition in the same it is for a
  
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• "Jargon & Buzzwords": Grapeshot VP Kevin McElroy reveals what element of Ad Tech he would deliver a Programmatic Punch to

  02-11-2016 19:11
  
  Grapeshot's vice president Kevin McElroy would give a Programmatic Punch to companies that use buzzwords and jargon he revealed, speaking before The Drum's two day event running as part of Ad Tech NY. 
  Speaking to The Drum about his major hates, McElroy relayed his belief that the current programmatic market is "unnecessarily complicated and in need of more simplicity and transparency!"
  Grapeshot, which is supporting The Drum's two-day programmatic punch event taking place within the Ad Tec
  
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• "We may have over targeted" admits Publicis’ Rishad Tobaccowala on what future companies should be and do

  02-11-2016 18:54
  
  Marketing is not a dying industry – just look at companies like Google, Facebook and Amazon, which are, in essence, marketing companies, said Rishad Tobaccowala, the recently appointed chief strategist at Publicis Groupe, in the opening keynote at Ad:Tech New York.
  However, marketers don’t seem to understand how amazing the opportunity is before them when they despair about the future.
  “The future is bright because of that stupid mobile phone you have,” Tobaccowala s
  
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• The story of StoryMade: How Publicis Seattle is helping startups tell their tales

  02-11-2016 18:29
  
  Let’s say you’re a startup and have a tech product you know everyone will love. The functionality is off the charts, your tests have proven it works faster than expected and it’s something that could revolutionize consumer interactions as we know them. The problem? You might not be able to communicate your vision to the people that will help fund your go-to-market plans as well as you would like.
  Enter StoryMade, a story ‘incubator’ from Publicis Seattle.
  While tech
  
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• UK Christmas ad spend to hit record high of over £5bn

  02-11-2016 18:15
  
  Google and Facebook to benefit most as top brands target online audience with bumper budgetsUK advertisers are set to spend a record £5.6bn in the run-up to Christmas, as bumper digital budgets for Google and Facebook more than make up for a tougher festive season for TV and newspapers.As major brands prepare to follow Burberry and Harrods by launching their Christmas advertising campaigns, with the John Lewis commercial due on 10 November, advertisers appear to have put aside Brexit fears
  
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• UK Christmas ad spend to hit a record high of over £5bn

  02-11-2016 18:15
  
  Google and Facebook to benefit most as top brands target online audience with bumper budgetsUK advertisers are set to spend a record £5.6bn in the run up to Christmas, as bumper digital budgets for Google and Facebook more than make up for a tougher festive season for TV and newspapers.As major brands prepare to follow Burberry and Harrods by launching their Christmas advertising campaigns, with the John Lewis commercial due on 10 November, advertisers appear to have put aside Brexit fears
  
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• How News UK plans to become the biggest producer of original content

  02-11-2016 18:04
  
  News UK is hoping to “properly” start monetising video content within the business and become the biggest producer of original content within the media sector.
  The publisher said the company started prioritising video after Rebekah Brooks returned to the business as its chief executive, and is in the midst of building up its own video capabilities in house.
  “We have identified four main opportunities; video, mobile, branded content, and programmatic. We are making senior hires
  
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• Aston Martin: We relied too much on James Bond and forgot to innovate

  02-11-2016 17:53
  
  Aston Martin must play more of an emotional role in consumers’ lives, according to director of global marketing Dan Balmer, who fears it has relied too heavily on its ties to the James Bond franchise in the past.
  In 2015, the iconic British car marque sold 3,615 cars down from 3,661 the year before as operating losses widened to £58.3m [from £18.4m in 2014]. It attributed this loss to £161m of additional investment as it refreshes its car portfolio in a bid to turn around
  
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• The Big Messy: how will sports navigate the chaos in 2017?

  02-11-2016 17:50
  
  Major global clubs taking their wares from TV to Facebook Live — and even casinos. Stadiums that go beyond luxury and are technological marvels. eSports threatening incumbents. Brands, leagues and media at penultimate moments, trying to figure out what is truly next in sports. To say there is “disruption” would be a grave understatement.
  The change is big. The future is messy.
  To that end, The Drum presents The Big Messy, the first in a series of live events that addresses issu
  
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• Slack warns Microsoft off workplace comms with NYT ad: ‘This is harder than it looks’

  02-11-2016 17:48
  
  In anticipation of Microsoft unveiling its workplace chat service in New York today (2 November), rival Slack took out a full-page ad in the New York Times letting the computing giant know it is in for a fight.
  A full page of copy, penned by Slack chief Stewart Butterfield, warned Microsoft that its relationship with customers will not be easily replicated, ahead of the launch of ‘Microsoft Teams’.
  It said: “We've spent tens of thousands of hours talking to customers and a
  
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• MEC names Castree global CEO as Courtier steps down

  02-11-2016 17:47 via campaignlive.co.uk
  
  MEC has appointed Tim Castree as global chief executive, as Charles Courtier steps down after 14 years leading the Group M agency.
  
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• John Lewis: The Christmas ad is our most profitable ROI

  02-11-2016 17:44
  John Lewis’s Christmas TV ad campaign is the department store’s most profitable return on investment, validating its continued investment in creativity.
  Speaking at the IPA Effectiveness Genesis Conference today (2 November), John Lewis head of marketing Rachel Swift argued that creativity has never been more important for marketers, emphasising how creative thinking drives commercial success by delivering brand fame and an emotional connection with consumers.
  “Our TV campaign
  
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• Reebok set to cash in on UFC 205 with New York inspired apparel marking the sport's legalisation in the state

  02-11-2016 17:30
  
  Reebok has unveiled an exclusive New York-inspired range of apparel as part of its marketing efforts to promote the UFC’s inaugural event in the city, after state lawmakers voted to legalize mixed martial arts (MMA).
  As the UFC’s exclusive apparel partner, Reebok is now looking to capitalise on the organisation’s most anticipated event ever: UFC 205 at Madison Square Garden, where its biggest athlete, Conor McGregor, headlines a title bout against lightweight champion Eddie Alv
  
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• Alibaba notes growth despite Chinese economic slowdown as it turns focus to cloud and entertainment sectors

  02-11-2016 17:24
  Alibaba has posted quarterly growth of 55%, as the company buckles down on e-tail and cloud computing.
  For the three months leading up to 30 September, the company posted a year-on-year growth of 55% to $5.14bn.
  Its commerce wing was up by 41% with entertainment and cloud seeing similar buffs. While China’s economy staggers to a halt, Alibaba looks to be a benefactor of the economic situation.
  Joseph Tsai, Alibaba executive vice-chairman said its cloud computing and digital entertainm
  
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• Ad of the Day: Childline enlists Cheryl to front powerful campaign encouraging young people to ask for help

  02-11-2016 17:21
  
  To mark its 30th anniversary week Childline has created a campaign featuring Cheryl, which looks to encourage young people to talk about any problems they may be facing.
  In the thought-provoking ad, the former Girls Aloud singer's voice is replaced by the voices of children talking about their issues as she sits in an empty gym hall. One boy is heard explaining his fear around telling his father he's gay, while a young girl is heard speaking about being sexually abused. Other stories come from a
  
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• News UK to be ‘biggest producer of original content’

  02-11-2016 17:15
  
  News UK is hoping to “properly” start monetising video content within the business and become the biggest producer of original content within the media sector.
  The publisher said the company started prioritising video after Rebekah Brooks returned to the business as its chief executive, and is in the midst of building up its own video capabilities in house.
  “We have identified four main opportunities; video, mobile, branded content, and programmatic. We are making senior hires
  
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• John Lewis' head of marketing: ‘We took a step back after Man on the Moon to ask if our creative was still compelling’

  02-11-2016 16:18
  
  John Lewis has dropped the biggest hint yet that the ‘advertising’ of years past might not be used in its upcoming Christmas advert after the retailer’s head of marketing revealed that the mixed reception to ‘Man on the Moon’ caused it to take a step back to revaluate its signature creative tactic.
  With less than two weeks to go until the much-anticipated advert lands on screens (10 November), it was unsurprising that Rachel Swift was hesitant to reveal too much on
  
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• Make time to gel with your peers, says Testify's Mark Joseph

  02-11-2016 15:37 via campaignlive.co.uk
  
  Mark Joseph, the co-founder and managing partner at influencer marketing agency Testify, shares his lesson from the ladder.
  
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• Update: Facebook stamps out Admiral's plan to analyse user data to adjust insurance quotes

  02-11-2016 15:30
  
  Admiral Insurance garnered headlines on Wednesday 2 November when it said that it would leverage Facebook user data to adjust user quotes.
  The opt-in firstcarquote initiative was geared toward first-time car owners and was to analyse traits such as writing in proper English, making use of lists and agreeing to meet friends at specific times rather than vague periods, to improve quotes. On the other hand, users with a tendency to pepper Facebook posts with disjointed grammar peppered wi
  
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• Are your online ads getting seen?

  02-11-2016 15:00
  
  Wasted ad spend is a huge problem in the advertising industry. The Interactive Advertising Bureau and PWC estimated that poor viewability is costing UK advertisers around £154m a quarter.
  According to European ad verification company Meetrics, around £260 million was wasted last year in Q3 on unseen ads. The UK's online ad viewability figures were also lower than its European counterparts with 52%, compared to Germany’s 61% and France’s 69%.
  The Media Rating Cou
  
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• TV ad spend surpasses $300m by Clinton and Trump, but candidates spent less than expected

  02-11-2016 14:59
  
  With one week remaining in the US presidential campaign, ad spend money is flowing fast into television markets in battleground states across the country, Bloomberg reports today.
  Democratic presidential candidate Hillary Clinton who has raised a total of $1.3bn has increased her ad spending by 86%  as compared with the week beginning October 18, to $29.6m, which is double what Donald Trump spent ($14.9m).  She has spent a total of $214m on television advertising so far, while Trump, w
  
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• Three moves away from ad blocking after ‘pissing off Google’

  02-11-2016 14:51
  
  Three says it has a “love/hate relationship” with advertising and is moving away from ad blocking after it “pissed Google off” and “received threats” from brands for its approach to mobile advertising.
  Speaking at the ad:tech event in London today (2 November), Tom Malleschitz, CMO at Three, said the mobile system is broken and that customers are getting annoyed with mobile advertisers. However, he added that although the ad blocking tests Three tria
  
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• Three ditches ad blocking after ‘pissing off Google’

  02-11-2016 14:51
  
  Three says it has a “love/hate relationship” with advertising and is moving away from ad blocking after it “pissed Google off” and “received threats” from brands for its approach to mobile advertising.
  Speaking at the ad:tech event in London today (2 November), Tom Malleschitz, CMO at Three, said the mobile system is broken and that customers are getting annoyed with mobile advertisers. However, he added that although the ad blocking tests Three tria
  
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• Ashley Friedlein: Think of your product like a subscription to gain loyalty

  02-11-2016 14:23
  
  You may have noticed the rise in subscription services and business models – the likes of Spotify in music, Netflix in video and, of course, Dollar Shave Club in FMCG, which was recently bought by Unilever for $1bn.
  On US-based My Subscription Addiction, a portal detailing available subscription services, there were 2,000 in operation as of March this year. And visits to subscription ecommerce sites have gone up 3,000% in the past three years. The average subscriber receives seven subscrip
  
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• Ashley Friedlein: Loyalty requires a subscription mindset

  02-11-2016 14:23
  
  You may have noticed the rise in subscription services and business models – the likes of Spotify in music, Netflix in video and, of course, Dollar Shave Club in FMCG, which was recently bought by Unilever for $1bn.
  On US-based My Subscription Addiction, a portal detailing available subscription services, there were 2,000 in operation as of March this year. And visits to subscription ecommerce sites have gone up 3,000% in the past three years. The average subscriber receives seven subscrip
  
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• Ashley Friedlein: Adopt a subscription mindset to gain loyalty

  02-11-2016 14:23
  
  You may have noticed the rise in subscription services and business models – the likes of Spotify in music, Netflix in video and, of course, Dollar Shave Club in FMCG, which was recently bought by Unilever for $1bn.
  On US-based My Subscription Addiction, a portal detailing available subscription services, there were 2,000 in operation as of March this year. And visits to subscription ecommerce sites have gone up 3,000% in the past three years. The average subscriber receives seven subscrip
  
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• Secret Marketer: A new breed of brands are making me reassess marketing

  02-11-2016 14:06
  
  In the midst of 2017 planning, I had to make presentations to convince those in charge of the purse strings about what I was going to spend the budget on. I thought it would be a good idea to communicate to these slightly older folks that now that we all have devices connected to a network, we can make any kind of content or service and, by and large, we live in a world of almost free information.
  But as I looked for examples to help make my point, I realised the problem with this new world
  
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• Russell Parsons: Don’t make the mistake of assuming customers behave like you

  02-11-2016 14:04
  You are not the same as your target market. In attitudes and behaviour, values and political beliefs, it’s unlikely you mirror those who buy your products and services.
  The shock felt by the vast majority of those in the marketing and creative industries when the British public voted to leave the European Union underlined this.
  Elsewhere, research unveiled last week by Ipsos Connect and Thinkbox shows that those who are responsible for choosing where advertising budgets are spent are more
  
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• 'Venture capital is a very human business' - Jessica Peltz-Zatulove, partner, KBS Ventures

  02-11-2016 13:56
  
  Ahead of her participation at this week's 3% Conference in New York, The Drum caught up with Jessica Peltz-Zatulove, partner at KBS Ventures, to discuss how venture divisions can strengthen creative agencies, the inequalities facing female founders and why VC is an inherently human business.
  In a world where brands and agencies are fighting to stay relevant with consumers, those who can tap into innovation will be the ones to succeed. Yet despite increasing initiatives from agency groups to work
  
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• Marketers take note: meetings and events are revenue generators

  02-11-2016 13:46
  
  David ChalmersSenior marketing directorOn average, 24 % of B2B marketing budgets are allocated to meetings, conferences, trade shows and events, which is unsurprising. Meeting face-to-face sparks genuine and enduring connections. Events are a place where you can turn your prospects into customers, and your customers into relationships, and more importantly into revenue.
  The most recent IPA Bellwether Report for Q3 2016 shows events enjoyed the largest percentage increase of a market
  
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• 'Fact, truth and honesty don’t win elections': The role of algorithms and social media in this year's presidential race

  02-11-2016 13:45
  
  As the excruciating US election comes to a close, it’s worth thinking about the fallout before we move on to the outcome.
  Thinking back to the beginning, with 20 candidates in the race for president, two stood out - Donald Trump and Bernie Sanders. Back then we were sure it was all just a big stunt and neither candidate had any credible hope of getting very far. We casually talked about how we live in a culture driven by marketing principles. We observed that polarization drives popularity
  
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• The Simmance Partnership: Business Development Director - Loyalty & Reward

  02-11-2016 13:30
  
  Six figure base salary + significant bonus and package:The Simmance Partnership:
  Seasoned undisputed hunter required to lead C-suite £multi-million pitch deals
  London (West), London (Greater)
  
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• The Simmance Partnership: Business Development Director - Grocery Supermarketing

  02-11-2016 13:30
  
  Six figure base salary + significant bonus and package:The Simmance Partnership:
  Seasoned undisputed hunter required to lead C-suite £multi-million pitch deals
  London (West), London (Greater)
  
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• Former Havas NYC chief Peter Zillig joins Cheil UK as CEO

  02-11-2016 13:24
  
  Former Havas Worldwide New York chief executive Peter Zillig has been named as chief executive of Cheil London. 
  Zillig takes on the role following the resignation of Peter Hammersley from Cheil UK last month. 
  He will report to Cheil Europe chief executive Kevin Park as Zillig takes control of the UK operations, with BMB to run as a separate entity under chief executive Juliet Haygart. 
  Park said: “A proven leader, Peter has a compelling combination of energy, skills and ex
  
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• Gabriele Skelton: Project Director, Richmond-based agency, 55k

  02-11-2016 13:20
  
  £40000 - £55000 per annum:Gabriele Skelton:
  Are you a Project Director looking to work for a highly esteemed and ideas-driven full service agency? Look no further!
  Richmond
  
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• How brands can close the marketing skills gap

  02-11-2016 13:18
  
  The rise of personalised marketing and digital channels is “exacerbating skills gaps” within the marketing profession, according to a new report by recruitment company Hays. The study suggests employers are falling into the trap of hiring junior staff with specific technical skills without considering the core skills that marketers need, such as budget management or strategic thinking.
  Hays surveyed around 300 UK marketing managers and executives about a range of issues, including th
  
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• CRM is just as important as big TV ads at Christmas

  02-11-2016 13:08
  
  Retailer Joules targets customers with emails focusing on categories they have bought fromChristmas marketing is often associated with glitzy advertising campaigns, in-store displays and festive product offers. Although all those elements often enter the mix, Christmas is also a time for customer relationship management (CRM) specialists to play a big role by targeting customers and driving promotions through data.
  Fashion and lifestyle retailer Joules uses a range of offers to attract new custo
  
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• Who's making waves in social media? Vote now to crown the Social Buzz Individual of the Year 2016

  02-11-2016 13:06
  
  Voting is now open to decide who should be crowned the 2016 Social Buzz Individual of the Year at The Drum's Social Buzz Awards.
  This year, the Drum's editorial team has curated a shortlist of selection outstanding talents excelling in the social media arena - and now it is over to our readers to decide who is the most deserving of the individual of the year accolade.
  You have until 11am on Monday 7 November to have you say by making your selection on our voting page.
  The winner will be announce
  
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• Is advertising a young person's game? Campaign launches ageism survey

  02-11-2016 13:06 via campaignlive.co.uk
  
  Is the advertising industry guilty of seeing age as an issue, not an asset? Take part in Campaign's Ageism in Advertising survey and have your say.
  
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• How to make the grade when marketing to university students

  02-11-2016 13:00
  
  Each year, brands earmark freshers’ week as the ideal window reach out to new university students. But is this really the right time to open the conversation?
  PrettyGreen implemented a year-long qualitative research study involving 100 students around the country. Through conversations, video diaries, photos and questionnaires, our recruits documented their year at university, resulting in some significant findings for the brands who seek to connect with them.
  Here are 10 things to co
  
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• Airbnb and Channel 4 on ‘staying human’ in the face of tech innovation

  02-11-2016 12:50
  The pace of tech innovation has presented brands with a fresh challenge as to the best way of reaching consumers.
  As brands up their focus on technology, however, they risk losing their ‘human’ characteristics. Channel 4 is looking to overcome this challenge by ensuring that its brand values are emotive and come from its “unique” remit. It wants people to feel positively towards the brand, rather than being seen as simply providing a functional service.
  “Our values
  
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• Airbnb and Channel 4 on ‘staying human’

  02-11-2016 12:50
  The pace of tech innovation has presented brands with a fresh challenge as to the best way of reaching consumers.
  As brands up their focus on technology, however, they risk losing their ‘human’ characteristics. Channel 4 is looking to overcome this challenge by ensuring that its brand values are emotive and come from its “unique” remit. It wants people to feel positively towards the brand, rather than being seen as simply providing a functional service.
  “Our values
  
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• Aston Martin: We relied too much on James Bond

  02-11-2016 12:49
  
  Aston Martin must play more of an emotional role in consumers’ lives, according to director of global marketing Dan Balmer, who fears it has relied too heavily on its ties to the James Bond franchise in the past.
  In 2015, the iconic British car marque sold 3,615 cars down from 3,661 the year before as operating losses widened to £58.3m [from £18.4m in 2014]. It attributed this loss to £161m of additional investment as it refreshes its car portfolio in
  
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• Facebook bars Admiral's 'firstcarquote' from using profile information

  02-11-2016 12:35 via campaignlive.co.uk
  
  Facebook has barred a new service from Admiral which uses profile data to inform car insurance quotes.
  
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• Stop loafing around - what brands can learn from this year's Great British Bake Off

  02-11-2016 12:09
  
  In the past seven years, the Great British Bake Off has become a national institution, attracting around 13 million viewers per episode. And, as the dust settles on its final series with the BBC, its interesting to see how much the show has influenced the UK's consumers and impacted the baking category.
  The analysis, that we did through our marketing intelligence platform Forecaster, found that online searches for baking products have risen by 17% since the start of the show, peaking on Sunday 2
  
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