Marketing news

• Twitter takes on Facebook as it rolls out customer service chatbots within direct messages

  01-11-2016 20:22
  
  Twitter has joined the battle of the bots, announcing the launch of several new features designed to encourage brands to use it as a customer service platform. 
  The social network has ramped up the tools it offers to companies using its direct messaging function in order to reach customers. The fresh features include the introduction of automated 'welcome messages' and 'quick replies' which let businesses prompt people with the best ways to reply to a direct message. 
  The automated wel
  
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• US mobile advertising accounts for nearly half of all online ad revenues

  01-11-2016 20:12
  
  Nearly half of all internet advertising is now mobile in the US, with total revenues from online media hitting $32.7bn in the first half of 2016, according to the latest numbers from the IAB.
  The trade group today (November 1) released its latest report today proclaiming the figure an “all-time high”, growing nearly 19% over the same period last year, with mobile advertising at the center of the growth.
  Spend on the medium surged 89% compared to the same period last year, hitting $15
  
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• Mobile accounts for nearly half of all US online ad revenues

  01-11-2016 20:12
  
  Nearly half of all internet advertising is now mobile in the US, with total revenues from online media hitting $32.7bn in the first half of 2016, according to the latest numbers from the IAB.
  The trade group today (November 1) released its latest report today proclaiming the figure an “all-time high”, growing nearly 19% over the same period last year, with mobile advertising at the center of the growth.
  Spend on the medium surged 89% compared to the same period last year, hitting $15
  
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• Instagram launches in-app shopping discovery function as it pushes into social commerce

  01-11-2016 19:46
  
  Shopping is coming to Instagram, with the image-sharing app announcing that it is testing a way to let users buy the items they see in brand's photos. 
  Starting next week, the company will make it easier for Instagrammers to review, learn more about and click through to buy the items that interest them within its walls. 
  The Facebook-owned site has teamed up with a number of brands for the initial launch, including Kate Spade, Coach and J Crew, which will be given t
  
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• Sweden's Ikea digs deep into the American dream in new brand launch

  01-11-2016 19:45
  
  Swedish home furnishing company Ikea has been in the US for more than 30 years but was recently having trouble penetrating into existing and new markets — mainly because most people associate Ikea with “starting out” or college furniture.
  The company sought to overcome these perceptions by working with Ogilvy & Mather to determine how it could align the brand mission to the things in society that people really care about now.
  During the campaign research, Ikea uncovered a l
  
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• British Airways owner calls creative and media reviews

  01-11-2016 18:56 via campaignlive.co.uk
  
  International Airlines Group, owner of British Airways and Iberia, is reviewing its creative and media accounts simultaneously in an efficiency drive.
  
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• Vodafone meets agencies about £53m ad account

  01-11-2016 18:52 via campaignlive.co.uk
  
  Vodafone has contacted agencies about its £53m UK creative business ahead of a possible review, putting Grey London on alert.
  
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• Snapchat appoints AOL's James Gover

  01-11-2016 18:36 via campaignlive.co.uk
  
  Snapchat owner Snap has poached AOL's James Gover to manage agency relationships.
  
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• The Sunday Times names Elle UK editor Lorraine Candy its first luxury content director

  01-11-2016 18:07
  
  News UK’s The Sunday Times has snapped up Elle UK’s editor Lorraine Candy to become its first luxury content director and editor in chief for its fashion supplement Style.
  It’s a high-profile for the newspaper, which will be hoping Candy’s expertise on all things luxury can bring more readers and consequently more premium advertisers. As Martin Ivens, the editor of the Sunday Times, puts it: "Lorraine joins The Sunday Times in order to increase the power of our luxury fas
  
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• Marketing Academy's scholarship programme open for nominations

  01-11-2016 17:58 via campaignlive.co.uk
  
  Nominations are now open for marketers to take advantage of The Marketing Academy's annual flagship sponsorship programme.
  
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• Dos Equis kicks off “Game Day Greatness” campaign with its new Most Interesting Man

  01-11-2016 17:53
  
  Dos Equis is the first official beer sponsor of the College Football Playoff and they’re letting their Most Interesting Man promote the sponsorship with a multi-platform campaign that shows him doing more of his gleeful stunts.
  The popular beer brand is encouraging fans to go for “Game Day Greatness” this season as part of the brand’s commitment to elevate the game day experience. Fans can win tickets to the College Football Playoff National Championship, take part in gam
  
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• Why brands need to find growth in uncomfortable places

  01-11-2016 17:49
  
  Marketing effectiveness needs to go beyond just measuring what works to looking at the why through behavioural science and asking questions about the role of brands in consumers’ lives.
  Speaking at The IPA’s Genesis Conference in London today (1 November) Bart Michels, global CEO of Kantar Added Value, told the audience “all the easy growth has gone”.
  He said: “Clients are trying to find growth in uncomfortable places and what that means is new segments, new market
  
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• Brands need to find growth in uncomfortable places

  01-11-2016 17:49
  
  Marketing effectiveness needs to go beyond just measuring what works to looking at the why through behavioural science and asking questions about the role of brands in consumers’ lives.
  Speaking at The IPA’s Genesis Conference in London today (1 November) Bart Michels, global CEO of Kantar Added Value, told the audience “all the easy growth has gone”.
  He said: “Clients are trying to find growth in uncomfortable places and what that means is new segments, new market
  
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• FP Creative rebrand as Foxtrot Papa to focus on a more content led approach

  01-11-2016 17:44
  
  FP Creative have rebranded as Foxtrot Papa to focus on a content led marketing offering for clients.
  The launch comes at a time when many traditional agencies are redefining themselves as ‘content experts’ – but with nearly 13 years of experience in strategic content marketing and the bolstering of their senior management team with the appointment of Dan Gregson (previously managing director at BMB) - Foxtrot Papa are looking to lead the way with strategic conten
  
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• Diageo: Zero-based budgeting is ‘the new normal’ for doing business

  01-11-2016 17:43
  
  Diageo, which owns brands such as Johnnie Walker, Smirnoff and Guinness, is implementing zero-based budgeting (ZBB) for the first time this year as part of wider plans to be more “cost conscious”, which includes forming “deeper partnerships” with fewer marketing agencies.
  The strategy was introduced in July for the start of Diageo’s new fiscal year. It means the company’s marketing teams will have to justify spending on all new brand activity rather than
  
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• Diageo: Zero-based budgeting is ‘the new normal’

  01-11-2016 17:43
  
  Diageo, which owns brands such as Johnnie Walker, Smirnoff and Guinness, is implementing zero-based budgeting (ZBB) for the first time this year as part of wider plans to be more “cost conscious”, which includes forming “deeper partnerships” with fewer marketing agencies.
  The strategy was introduced in July for the start of Diageo’s new fiscal year. It means the company’s marketing teams will have to justify spending on all new brand activity rather than
  
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• Instagram lets retailers test shopping features in ecommerce push

  01-11-2016 17:18
  
  Instagram is testing new features that will enable brands to share posts that include more product information with the aim of getting more consumers to buy products they see on the image-sharing site.
  The test, only available to Apple mobile phone owners in the US at the moment, includes 20 brands such as Macy’s, Abercrombie and Fitch and J.Crew. The posts will include a ‘tap to view’ icon that appears at the bottom left. If a user taps, a tag will appear shows more info
  
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• Instagram lets retailers test shopping features as it makes push towards ecommerce

  01-11-2016 17:18
  
  Instagram is testing new features that will enable brands to share posts that include more product information with the aim of getting more consumers to buy products they see on the image-sharing site.
  The test, only available to Apple mobile phone owners in the US at the moment, includes 20 brands such as Macy’s, Abercrombie and Fitch and J.Crew. The posts will include a ‘tap to view’ icon that appears at the bottom left. If a user taps, a tag will appear shows more infor
  
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• Instagram lets retailers test shopping features

  01-11-2016 17:18
  
  Instagram is testing new features that will enable brands to share posts that include more product information with the aim of getting more consumers to buy products they see on the image-sharing site.
  The test, only available to Apple mobile phone owners in the US at the moment, includes 20 brands such as Macy’s, Abercrombie and Fitch and J.Crew. The posts will include a ‘tap to view’ icon that appears at the bottom left. If a user taps, a tag will appear shows more info
  
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• Sunday Times poaches Elle editor Lorraine Candy to woo luxury brands

  01-11-2016 17:04 via campaignlive.co.uk
  
  News UK has poached Lorraine Candy, the editor of Elle, as luxury content director for The Sunday Times and editor-in-chief of the paper's Style magazine.
  
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• Sunday Times poaches Elle editor Lorraine Candy

  01-11-2016 17:04 via campaignlive.co.uk
  
  News UK has poached Lorraine Candy, the editor of Elle, as luxury content director for The Sunday Times and editor-in-chief of the paper's Style magazine.
  
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• To celebrate the The Drum's dedicated online video hub, here are five original videos you don't want to miss

  01-11-2016 17:00
  
  Today (1 November) sees The Drum further cement its dedication to AV storytelling with the launch of a dedicated video page, which will host the title’s original content.
  The new branch of the site is a visitor’s go-to hub for everything video. It houses current series such as Cliché Killers, The Social Buzz Show and The Drum’s new creative review programme Ad Breakers, as well as archive episodes from the likes of Everything You Need To Know - About Programmatic and The
  
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• PHD Worldwide beefs up board after Volkswagen win

  01-11-2016 16:57 via campaignlive.co.uk
  
  PHD Worldwide has promoted Hilary Jeffrey to executive vice president, making her one of global chief executive Mike Cooper's top two lieutenants.
  
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• British Airways in marketing reshuffle

  01-11-2016 16:41 via campaignlive.co.uk
  
  British Airways is shaking up its marketing team, with Sara Dunham, head of marketing, loyalty, retail and direct channels, departing at the end of December after more than 15 years at the company.
  
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• ShortList Media launches in-house content studio

  01-11-2016 16:37 via campaignlive.co.uk
  
  ShortList Media, which publishes free titles ShortList and Stylist, is aiming to generate 50% of total revenue through a new content arm by 2018.
  
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• John Lewis work captures IPA Effectiveness Grand Prix

  01-11-2016 16:21 via campaignlive.co.uk
  
  Christmas came early for Adam & Eve/DDB and Manning Gottlieb OMD after they landed the top gong at the 2016 IPA Effectiveness Awards for their work on John Lewis' festive campaigns.
  
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• SaleCycle’s latest remarketing report reveals cart abandonment stats for Q3 2016

  01-11-2016 16:11
  
  Taken from a consolidation of statistics from over 500 global brands, the latest SaleCycle remarketing report has revealed that the average global cart abandonment rate fell by 0.1% to 74.4% in Q3 2016.
  The report covers key cart abandonment and remarketing statistics from July, August and September 2016 and also breaks down the percentage of abandonments by industry: retail, travel and fashion – and, for the first time, figures for the iGaming and financial service industries.
  This quarte
  
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• Adam & Eve poaches Grey's 'Life paint' creative duo

  01-11-2016 16:06 via campaignlive.co.uk
  
  Adam & Eve/DDB has poached the creative duo at Grey London that masterminded the multi-award-winning "Life Paint" work for Volvo.
  
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• Condé Nast and Time Out on why they are opening restaurants

  01-11-2016 15:54
  
  Publishers are increasingly opening up their own bars, cafés and restaurants as they look to branch out amid declining print circulation figures.
  Take Condé Nast, for example. It recently launched a string of up-market international cafés, clubs and bars using its magazine brand names.
  So far, it has launched a Vogue pop-up café in London and set up more permanent fixtures in Kiev, Dubai and Moscow. Consumers can also visit a ‘GQ bar’ in Dubai and a &
  
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• Condé Nast and Time Out on opening restaurants

  01-11-2016 15:54
  
  Publishers are increasingly opening up their own bars, cafés and restaurants as they look to branch out amid declining print circulation figures.
  Take Condé Nast, for example. It recently launched a string of up-market international cafés, clubs and bars using its magazine brand names.
  So far, it has launched a Vogue pop-up café in London and set up more permanent fixtures in Kiev, Dubai and Moscow. Consumers can also visit a ‘GQ bar’ in Dubai and a &
  
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• Android conjures Harry Potter voice-commands to turn your smartphone into a wand

  01-11-2016 15:47
  
  In a joint promotion with Warner Bros' upcoming Harry Potter movie 'Fantastic Beasts and Where to Find Them', mobile operating system Android has made it possible to cast spells on smartphone.
  When accessing the OK Google voice command service, users can issue a ‘Lumos’ to turn on the phone’s torch or ‘Silencio’ to silent and mute all calls to the phone.
  In addition to the neat drive, users can explore the of Fantastic Beasts and Where to Find Them's version of
  
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• The New York Times picks Samsung to help publish daily 360° video

  01-11-2016 15:42
  
  Despite its troubles with the Galaxy Note 7, Samsung is still a leader in technology, which is why The New York Times has partnered with Samsung Electronics America, Inc. to launch The Daily 30 to deliver a 360° video every day.
  “To understand the world see it from every angle,” says the tag on the promo intro video on the new site.
  The Daily 360, which launched November 1, lets viewers see the news from all angles. It gives Times journalists access to Samsung’s Gear 360 ca
  
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• Disney: Just like a good story, data needs a beginning, middle and end

  01-11-2016 15:40
  
  To tell stronger brand stories marketers need to think about the way they structure the data journey, from the purpose of information collection to using specialist insight to go beyond simple behavioural metrics.
  Speaking at the Data Storytelling Conference today (1 November), Richard Ellwood, head of audience strategy EMEA at The Walt Disney Company, encouraged marketers to think about how much context they incorporate into their data storytelling.
  “To tell stories from data you need a b
  
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• Disney: Data needs a beginning, middle and end

  01-11-2016 15:40
  
  To tell stronger brand stories marketers need to think about the way they structure the data journey, from the purpose of information collection to using specialist insight to go beyond simple behavioural metrics.
  Speaking at the Data Storytelling Conference today (1 November), Richard Ellwood, head of audience strategy EMEA at The Walt Disney Company, encouraged marketers to think about how much context they incorporate into their data storytelling.
  “To tell stories from data you need a
  
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• Pitch update: Bentley, HMD Global, Ikea, Vita Coco, Vimto

  01-11-2016 15:39 via campaignlive.co.uk
  
  Bentley is having a final meeting with agencies next week as it nears the end of its global creative review.
  
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• Five tips for brands looking to harness the power of language

  01-11-2016 15:31
  
  Move over visual identity. By 2017, 89% of marketers expect customer experience to be their primary differentiator. But most companies are only taking that experience halfway – by investing in technology and design, but forgetting the language that goes with it.
  From what I’ve seen at the various customer experience conferences I’ve been to recently, as long as you’ve got a flashy app, a revamped website, and maybe a virtual assistant thrown into the mix, you’re on
  
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• Homeland Security sets its sights on IoT security

  01-11-2016 15:24
  
  After the DDoS attack on October 21 that crippled some of the Internet’s most popular websites and proved the danger of not properly securing connected devices, the Department of Homeland Security said it is “working to develop a set of strategic principles for securing the Internet of Things.”
  According to the statement, Homeland Security will release these principles “in the coming weeks.”
  In addition, the Office of the Press Secretary said Homeland Security
  
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• Shopping is coming to Instagram

  01-11-2016 15:19 via campaignlive.com
  
  20 brands are testing new e-commerce features on the platform.
  
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• Kickstarter embraces live-streaming to modernise fundraising

  01-11-2016 15:16
  
  Crowdfunding platform Kickstarter is allowing project managers to utilise live-streaming to bolster engagement with donors on the site.
  Dubbed ‘a new way to bring creations to life,’ creators can now stream video to backers to enable regular updates and feedback, potentially increasing the transparency of the process.
  It suggests using the service to publicise “musical performances, cooking shows, product demos, game demos and rehearsals” as a means of inspiring new backe
  
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• Saatchi & Saatchi hires Danny Josephs

  01-11-2016 14:55 via campaignlive.co.uk
  
  Saatchi & Saatchi London has hired Danny Josephs, managing director at News UK's in-house agency Pulse Creative, as its chief operating officer, replacing Katrien De Bauw.
  
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• F&F seeks closer ties with parent Tesco

  01-11-2016 14:49 via campaignlive.co.uk
  
  Tesco clothing label F&F is to shift its marketing activity closer to its supermarket parent after years of keeping the two brands separate.
  
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• Currys PC World develops acclaimed festive campaign

  01-11-2016 14:43 via campaignlive.co.uk
  
  Currys PC World is celebrating the ham-fisted hint-dropping that drives much of the Christmas gift-buying process in its new festive campaign, "Get it right", which breaks tonight (Thursday).
  
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• Ad of the Day: The star-studded 'Tale of Thomas Burberry' kicks off Christmas campaign season

  01-11-2016 14:27
  
  It's officially that time of year again, Christmas is in the air and Burberry has kicked off the season with an impressive star-studded spot featuring Domhnall Gleeson, and Sienna Miller.
  Directed by Academy Award-winner Asif Kapadia, the three-and-a-half minute long epic tells the tale of the company's founder Thomas Burberry and reimagines key events that have shaped the 160-year-old fashion house's history. 
  About Time and Star Wars actor Gleeson heads up the cast, while&n
  
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• Influencers become millennial icons in new EdgeTV series

  01-11-2016 14:22
  
  From influencers to icons, four skiers and hometown friends collaborated with online entertainment platform, EDGEtv in releasing the first of its 'Team EDGEtv' original series with the debut of the ultimate ski series 'Seeking Nirvana' today.
  In an effort to make TV for millennials by millennials, the series was created after the network  discovered and teamed up with the four popular Instagram influencers with 40K Instagram followers combined.
  Seeking Nirvana features four 20-somethings Ri
  
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• P&G United's Rachel Forde named Mediavest UK chief executive

  01-11-2016 14:21
  
  Publicis Media UK has named Rachel Forde, former managing director of P&G United, as the new chief executive of Mediavest UK.
  Forde, who will report to Amanda Morrissey, chief executive of Publicis Media UK, will be tasked with overseeing client relationships, talent development and revenue growth.
  She was previously in charge of P&G United and was also a member on the SMG board.
  Meanwhile, Nigel Waring has been handed the role of chief operating officer at Mediavest.
  Morrissey said: &ld
  
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• Who belongs in Westworld? Get the answers in Sky's Instagram journey

  01-11-2016 14:00
  
  In the UK and Ireland, HBO's new sci-fi drama "Westworld"  started airing on Sky Atlantic in early October. To engage audiences, the channel invited viewers to take a special Instagram journey that reveals if you belong in Westworld, the series' Western-themed amusement park known for its wild 'no rules' policy.
  Do you belong in #Westworld? Take our special @instagram journey and see for yourself. https://t.co/sCg3haThGM pic.twitter.com/mwFmqH4S4y
  — Sky Atlantic (@skyatlantic) October
  
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• Ding: the smart doorbell success story from John Lewis' accelerator scheme

  01-11-2016 13:47 via campaignlive.co.uk
  
  The doorbell you can answer from anywhere in the world began life in John Lewis' accelerator scheme for start-ups, JLAB. Campaign caught up with co-founders Avril O'Neil and John Nussey at Ding Lab's office in Somerset House's Makerversity.
  
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• Jawwy appoints London Advertising to integrated launch campaign

  01-11-2016 13:42
  
  London Advertising has been appointed to launch Jawwy, a digital mobile experience from Saudi Telecom Company (STC), as part of a new strategy to target 'digital natives' and disrupt the Saudi Arabian mobile market.
  STC operates the largest modern mobile network in the Middle East covering over 99% of the country’s populated areas in addition to providing 4G mobile broadband service to over 85% of the population of Saudi Arabia.
  Following a three-way pitch against BBH and M&C Saatchi,
  
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• Internal Social Media: the rise of ESNs, social advocacy and social recruitment

  01-11-2016 13:36
  
  Social media is a well-established tactic in every external marketing strategy, but the power of internal social media is rarely realised.
  The launch – and subsequent press coverage – of Facebook’s ‘Workplace’ platform in October is changing this. Facebook has made its Enterprise Social Networks (ESNs) more accessible and intuitive than ever before.
  From organisational collaboration, knowledge sharing, and efficiency there are myriad reasons why businesses should be
  
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• Why Unilever and P&G are pulling back from discounting

  01-11-2016 13:33
  
  The amount of marketing spend FMCG brands such as Unilever, Mondelez and Procter & Gamble (P&G) put into promotions has come under the microscope as they start to question if the balance has tipped too far in discounting’s favour.
  P&G’s chief financial officer Jon Moeller has argued that growing the business by significantly increasing promotion spending would be “a pyrrhic victory”.
  “When you talk about increasing trial and sampling at point of market
  
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