Marketing news

• Planet Earth 2: How a decade changes the face of technology and the natural world

  29-10-2016 12:42
  
  The BBC’s director-general Tony Hall has pledged its passion for the natural world will endure the massive overhaul it is going through as the broadcaster gets ready to launch the follow-up to its popular Planet Earth show. 
  The BBC has been undergoing a mass shift as pressures from the Government and the taxpayer force it to slimline its operations and shave fringe businesses that are not deemed essential. But Hall this month promised the public that its commitment to natural history
  
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• Forget the future of sports broadcasts, here’s how social media is impacting broadcasters and rights owners now

  29-10-2016 11:44
  
  Exciting as it is to predict how social media will shape live TV, many are doing so at the expense of understanding how that shift is shaping both mediums now. Change is afoot, with rights holders and brands recognising there is money to be made, even if they don’t know exactly how.
  That potential has led to everyone from Adidas to the Caribbean Premier League experimenting with everything from live-streaming to virtual reality. What’s driving these investments is a rights model that
  
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• WhatsApp warned by European privacy regulators about sharing data with Facebook, as Merkel slams the bias of digital powerhouses

  29-10-2016 11:24
  
  WhatsApp plans to monetise its users may have hit a roadblock after European Union (EU) privacy watchdog chiefs warned it to stop sharing data with parent business Facebook. A rebuke that comes as the German chancellor Angela Merkel compels the EU to investigate whether the likes of Facebook and Google are manipulating search results to influence public opinion.
  ​The watchdog group, which is collectively known as the Article 29 Working Party, said they had “serious concerns” ab
  
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• WhatsApp warned by European privacy regulators about sharing data with Facebook

  29-10-2016 11:24
  
  WhatsApp's plan to monetise its users may have hit a roadblock after European Union (EU) privacy watchdog chiefs warned it to stop sharing data with parent business Facebook.
  The group, which is collectively known as the Article 29 Working Party, said they have “serious concerns” about changes made to the messaging app’s privacy policy, which made the transfer of data possible. Those concerns were put to Facebook in a letter that asked it to pause the exchange  until
  
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• Spotify on why it’s launching its first UK brand campaign now

  29-10-2016 10:40
  
  Awareness for Spotify as a music streaming service may be high but it no longer sees itself as just that and is launching its first brand campaign in the UK to prove it.
  Outdoor, digital and social are running this month to get that point across, each one working to elicit an emotional response from new and old customers.
  Getting that kind of reaction is something the business hasn’t tried in the UK, though now is arguably the right time given the bulk of its sales last year came from
  
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• O2's chief marketing officer on its digital plans for English Rugby sponsorship extension

  29-10-2016 10:00
  
  O2’s decision to renew ties with the Rugby Football Union (RFU) marks a new chapter in the longstanding relationship, one which will move beyond brand awareness and capitalise on the evolving nature of sports marketing with digital experiences across mobile.
  The five-season extension of the sponsorship will see O2’s branding continue to feature on the kits of the England Senior men’s team, England Women and England Saxons teams until 2021 and secures the company as th
  
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