Marketing news

• Getty Images launches subsidiary dedicated to truth in advertising

  28-10-2016 21:22 via campaignlive.com
  
  Verbatim represents leading photojournalists for commercial work
  
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• 'You were on top of the world and now it’s over': Vine star Jason Nash weighs in on the final days of Twitter's video platform

  28-10-2016 20:40
  
  Vine’s abrupt announcement that it would be discontinuing the short-form content app in the coming months came as a shock to many people who believed that the platform still had some life in it. Founded in 2013, Vine presented the world with an infectious format that was so simple it was brilliant: six-second looping videos. No filters, no add-ons – just the content.
  Over the years, Vine rose to become a cultural staple, with the Vine format infiltrating other social conten
  
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• Nilofer Merchant on the power of “Onlyness”

  28-10-2016 18:59
  
  “Onlyness” isn’t a word we think of much. Come to think of it, it isn’t actually a word. But perhaps the more Nilofer Merchant uses her coined term, the more pertinent it would be to add it to our lexicon.
  Merchant is a fellow at the Martin Prosperity Institute and the author of the upcoming book, Onlyness. In it she tells of a new way to triumph over the status quo. She is also giving the opening keynote Friday at the 3% Conference, playing off her theme: “Onlyness
  
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• Game partners with Gamereactor magazine for new app featuring augmented reality experiences

  28-10-2016 18:46
  
  Game has partnered with popular gaming news title Gamereactor for the relaunch of its mobile app which will now include a newsfeed, daily competitions and interactive augmented reality experiences.
  As part of its efforts to grow its app user base from 3.56 million users to 5 million, the video game retailor is offering an array of competition rewards tied to major titles including Fifa 17, Battlefield 1 and Watch Dogs 2. The prizes range from trips to Europe and San Francisco to Premier League t
  
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• Marmite: Love it or hate it – but is that really the question on consumers' lips any more?

  28-10-2016 18:26
  
  With the recent public spat between Unilever and Tesco over the price of Marmite and other branded products on the shelves of the super-retailer, we saw the potential effect – real or not – of the current currency crisis.
  But something interesting has happened. Sales of the salty stuff rocketed by 61% after the story broke. Was it because consumers rushed to stock up on their beloved spread before a price hike? Or was there a genuine outpouring of brand love?
  Our shopping habits
  
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• Why advertisers should avoid clickbait in the post-truth era

  28-10-2016 17:56
  
  ‘Post truth’ is a term that has become synonymous with 2016. From politics and the rise of real-time fact-checking sites to verify claims made in the US presidential election, to social media and clickbait culture that lures people in without always having the goods to back it up.
  Digital Spy editor-in-chief Julian Linley believes this shift towards post truth poses a significant problem for brands.
  Speaking at the Festival of Marketing, which took place on 5 to 6 October, he said: &
  
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• Lyle’s Golden Syrup returns to TV after 25 years

  28-10-2016 17:54
  
  Lyle’s wants to attract a new generation of foodies and bakers as it launches it first TV campaign in 25 years.
  The £1.8m campaign, set to air on Monday (31 October), introduces the brand’s new tagline ‘Sticky But Worth It’.
  The TV ad, created by Iris Worldwide, sees a woman getting in a sticky mess with Lyle’s Golden Syrup as she makes numerous bakes, including gingerbread men, syrup sponge and flapjacks. It then shows her on a video call with her daughter wh
  
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• Marketing Can Change the World Awards to be judged and announced in just 24 hours as part of The Drum’s Do It Day

  28-10-2016 17:20
  
  At Do It Day on 10 November, some of the world’s biggest brands will be joining The Drum to prove that marketing can change the world in just 24 hours.
  And in the spirit of achieving extraordinary feats in an unreasonable timeframe, The Drum will be running an entire awards show – from the judging to the winners' ceremony – in just one day as part of our Do It Day activities.
  The Marketing Can Change the World Awards will honour the marketing industry’s contribu
  
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• The most viewed brand Vines and what can we learn from them as Twitter closes the loop

  28-10-2016 17:08
  
  Now Twitter has sealed the untimely demise of six second video network Vine, short-form social video specialists Burst, which collated The Drum’s Brand Vine Chart week after week, has dug into its data trove to ascertain which companies created the most looped Vines.
  As an early player in snackable videos, the time restrictions enforced by the platform got brands and advertisers in the habit of creating snackable, effective and creative content long before the Facebooks and the S
  
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• Brown-Forman appoints Jackanory to handle global travel retail activity

  28-10-2016 17:06
  
  Brown-Forman has appointed Jackanory to create a global travel retail toolkit and activations for their American Whiskey portfolio, following a three-way pitch.
  Jackanory will be creating a toolkit that will be used for airport and ferry activations worldwide. The toolkit will focus on the stories behind each of Brown-Forman’s American Whiskey brands and aim to give consumers a more engaging and unique experience in the busy travel retail environment.
  Hannah Lyons, global travel retai
  
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• Paddy Power's best PR stunts: From 'Roy the Redeemer' to 'Emergency Alex Ferguson'

  28-10-2016 16:56
  
  Never one to shy away from controversy, Paddy Power over the years has delivered some of the most memorable PR stunts and ad campaigns in the business. Following the bookmaker's recent stunt to mark the return of Manchester United manager Jose Mourinho to Stamford Bridge where he was twice manager, here are some of its other highlights.
  1) Roy the Redeemer
  Ahead of Euro 2012, Paddy Power unveiled a 108ft statue of former England manager Roy Hodgson. The structure, installed on the White Cli
  
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• 8 of Paddy Power's best marketing stunts

  28-10-2016 16:56
  
  Never one to shy away from controversy, Paddy Power over the years has delivered some of the most memorable PR stunts and ad campaigns in the business. Following the bookmaker's recent stunt to mark the return of Manchester United manager Jose Mourinho to Stamford Bridge where he was twice manager, here are some of its other highlights.
  1) Roy the Redeemer
  Ahead of Euro 2012, Paddy Power unveiled a 108ft statue of former England manager Roy Hodgson. The structure, installed on the White Cli
  
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• Grey Goose sets a forest alight for first global holiday campaign from BBDO NY

  28-10-2016 16:46 via campaignlive.com
  
  The agency's second spot for the brand remains ethereal, if not as fantastical.
  
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• Clinton is walloping Trump in video content, too (for the most part)

  28-10-2016 16:38
  
  Just about one week away from one of the most contentious presidential elections in modern history, analytics firm Visible Measures said videos from candidates Donald Trump and Hillary Clinton have been viewed nearly 1 billion times, which “goes to show that the digital world is having a real and proven impact in the political arena.”
  While both candidates have almost the same number of social interactions – with less than 1 percent difference between them – Trump has a h
  
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• Morrisons jacks up the price of Marmite after Brexit despite Tesco defying Unilever

  28-10-2016 16:36
  
  Morrisons has ramped up the price of Marmite, reigniting the furor from weeks past over how much FMCGs should be raising the cost of goods post-Brexit. 
  Tesco’s much publicised clash with Unilever earlier this month highlighted  that household brands could increase in price as the pound continues to plummet relative to pre-Brexit levels.
  The love it or hate it spread became the face of the battle, as Unilever tried to push through a 10% increase across a plethora o
  
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• Quaker Oats hits East London with pop-up porridge shop with menus dictated by Instagram

  28-10-2016 16:26
  
  Quaker Oats has set up shop with an Oat Café to hit home the fact we're coming into ‘Porridge Season’.
  The campaign will remind consumers that the optimal window for porridge consumption (supposedly) lasts during the gloomy British winter, when the clocks go back between 30 October and 26 March.
  The café, housed in East London at The Old Truman Brewery between Friday 28 – 30 October, will serve dishes as they are dictated by Instagram, with likes on reci
  
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• Advertising has changed forever: Five things to think about

  28-10-2016 16:18
  
  Think back to your favorite commercial. Chances are it’s a recognisable, mass media TV commercial that you can recall from several years ago. And it was probably first conceived by a group of highly creative people in an advertising agency. 
  Historically, advertising agencies have excelled at generating entertaining, memorable content and getting it in front of large audiences. It’s a model that’s been built on decades of interrupting people with messages that they didn&rs
  
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• Alphabet Googles its way to a revenue boost

  28-10-2016 16:17
  
  Google’s parent company Alphabet exceeded expectations and reported a 20.2% boost in quarterly revenue. It also a $7 billion-plus Class C stock buyback, which was recently authorized.
  Alphabet grew its earnings thanks to its strengths in search, mobile advertising and the dominance of YouTube in the video market, according to a story on CNBC. The third quarter earnings were up to $9.06 per share, adjusted, on revenue of $22.45 billion, up from $7.35 per share a year ago.
  "Mobile search and
  
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• Campaign creative – the latest Marketoonist

  28-10-2016 16:08
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• How to cultivate creativity in an always-on work environment

  28-10-2016 16:04
  
  Google’s Creative Labs division aims to keep a small company ethos.Inboxes full of emails, congested social media feeds and incessant push notifications, the noise of modern life can distract marketers from creating their best work. The challenge of nurturing creativity in an ‘always-on’ environment is a focus for marketing teams across startups and blue chip corporates alike.
  Despite its size and scale, Google looks to maintain a creative, small-company ethos within its C
  
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• Cultivating creativity in an always-on work environment

  28-10-2016 16:04
  
  Google’s Creative Labs division aims to keep a small company ethos.Inboxes full of emails, congested social media feeds and incessant push notifications, the noise of modern life can distract marketers from creating their best work. The challenge of nurturing creativity in an ‘always-on’ environment is a focus for marketing teams across startups and blue chip corporates alike.
  Despite its size and scale, Google looks to maintain a creative, small-company ethos within its C
  
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• Marmitegate phase two: Morrisons brings in sharp price rise for divisive spread

  28-10-2016 15:54 via campaignlive.co.uk
  
  After Tesco's stand-off with Unilever brought the risks of Brexit into sharp relief, Morrisons has taken the bold step of increasing the price of Marmite by 12.5%.
  
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• Coca-Cola, John Lewis and Tesco: 5 things that mattered this week

  28-10-2016 15:49
  
  Coca-Cola: Good marketing on its own is not enough
  The fizzy drinks giant posted its third quarter results this week, which showed net sales had fallen 7% year-on-year to $10.6bn (£8.66bn). And speaking on an investor call, Coca-Cola’s COO James Quincey admitted its marketing would have to be better executed moving forward.
  “Good marketing on its own is not enough, it needs to be placed alongside better execution,” he explained.
  “When it comes to Western Europe
  
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• Tougher broadband advertising rules come into force

  28-10-2016 15:32 via campaignlive.co.uk
  
  Tougher advertising rules come into force for broadband internet providers today in a bid by the Advertising Standards Authority to prevent consumers being misled.
  
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• Trick or treat? The spooookiest Halloween campaigns

  28-10-2016 15:14
  
  Burger King – Scariest BK
  Burger King never misses an opportunity to make a dig at its rival McDonald’s. Earlier this week, a Burger King restaurant in New York dressed up as ‘the ghost of McDonald’s’ by covering itself in a massive white sheet alongside a sassy sign stating “Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween.” At the time of publication, there hasn’t been a retaliation by McDonald’s just yet.
  Giffgaff
  
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• Exterion launches biggest ever tube advertising screens to promote 'London is open'

  28-10-2016 15:03 via campaignlive.co.uk
  
  The largest ever Tube advertising screens have been built at Canary Wharf station, where passengers will be greeted by mayor Sadiq Khan's "London is open" campaign.
  
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• How the Eating Better Alliance will encourage men to eat less meat on The Drum’s Do It Day 2016

  28-10-2016 15:00
  
  The Eating Better Alliance will oversee the launch of a new campaign at this year’s Do It Day, encouraging men to cut down on their meat consumption by coining the phrase ‘Vegicurious’.
  The group want men to eat less meat to better their health and the health of the planet. Eating meat has been perceived as being masculine for years, with advertising and marketing campaigns contributing to six out of 10 men exceeding the government intake of red and processed meat per
  
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• Netflix and Momentum Worldwide win at The Majors 2016

  28-10-2016 14:13
  
  Netflix and Momentum Worldwide were two of the big winners at this year's The Majors, the awards presented by recruitment agency Major Players. 
  The event took place at the Major Players offices, where winners were presented with their prizes, decided by a judging panel made up of Alice Farmiloe, editor-in-chief of Grazia, Closer & Heat, Tom Bayliss, head of client services at Poke, Andrew Gaukrodger, global digital manager at Unilever, Rae Stones, creative director, at Edelman, Matthew
  
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• In the loop: The creative resurgence of the humble gif

  28-10-2016 14:10
  
  Though it’s almost 30 years old, the humble gif has had something of a resurgence of late, its simplicity slotting in perfectly as part of today’s fast, frivolous vernacular.
  The file format we’ve come to know and love was introduced by Steve Wilhite at CompuServe in 1987, and has become ever more ubiquitous on the internet in the years since (and as Wilhite has stressed on many occasions, it’s pronounced with a soft ‘g’, no matter what you might think).
  The s
  
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• Where Twitter went wrong with Vine

  28-10-2016 13:53
  
  Vine founder Rus Yusupov issued a poignant message to budding entrepreneurs yesterday that speaks volumes about today’s (28 October) news that the business he nurtured and sold to Twitter is gone as quickly as it shot to fame - “Don’t sell your company”.
  Vine may have been clipped but it will always have a special place in the history of web culture. Apart from YouTube, no other platform has arguably had as big an impact on the rise of internet celebrity fandom. Turn
  
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• 60% of marketers say they aren't getting support to improve media knowledge

  28-10-2016 13:45
  
  As digital and programmatic developments herald in a new era in the marketing, major brands are failing to invest enough into media training, according to a new survey of senior brand and media agency marketers.
  In fact, almost two-thirds (60%) of senior executives at agencies and advertisers agreed that there was not enough financial support for media training programmes, according to ID Comms' 2016 Training Survey 
  Furthermore, less than a tenth (9.4%) felt that current media training pro
  
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• The Zoological Society of London (ZSL): Senior Image and Video Producer

  28-10-2016 13:36
  
  £33,743 (Inclusive of London Weighting):The Zoological Society of London (ZSL):
  We are looking for an enthusiastic and creative multimedia professional to lead the ZSL Video and Image Team.London (Central), London (Greater)
  
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• Heard it on the grapevine: Why Vine only made ripples, not waves

  28-10-2016 13:35
  
  The almost lacklustre announcement of Vine’s closure by Twitter yesterday summed up the social network's approach to the six-second video platform since it was started in June 2012. 
  It was always an unsuccessful wing man to Twitter; funny, intelligent and a platform for the extremely creative. Sometimes left behind and often forgotten about, Vine brought video to the social network before Twitter decided to add native video and it did in a way that was original. Is it really surprisi
  
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• Three the unicorn: mobile carrier's London carriage ride criticised by animal rights protestors

  28-10-2016 13:12
  
  Unicorns have taken to the streets of London as part of a “magic” promotion from Three, ZTE and of Unicabs, although the stunt has been criticised by animal rights campaigners.
  Commuters were able on Friday 28 October to book a journey in one of the several carriages on patrol by tweeting @ThreeUK, stating whether they would like to be picked up, their destination, with #MagicTogether included. 
  Loading...
  The stunt served to promote the services, in addition to the ZTE Blade V7
  
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• Brands must educate consumers to fend off internet of things hacking fears

  28-10-2016 13:10
  
  It’s tempting to be guiltily amused by the manner and method of last week’s DDOS attack.
  Despite being the largest ever attack of its kind – and one that slowed or took down household names such as Netflix, the Guardian, CNN and Twitter – it is also memorable because it involved a botnet made up of unlikely household items such as digital cameras, DVRs, fridges and toasters.
  The fact, though, that it was a super connected – and badly secured – collec
  
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• Back of the net: How Stan Collymore plans to build a network that gives football fans a voice

  28-10-2016 12:20
  
  If sports broadcasting is fast headed towards an inflection point, then footballer turned pundit Stan Collymore wants to be at the vanguard of trying to restore the independence and opinionated reporting of a bygone era.
  Recapturing that equity can’t be done within the walls of traditional broadcasters, according to the former Liverpool star, who instead believes a sports network for the live-streaming generation is needed. That Collymoe feels able to build a channel which is accessible, d
  
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• Sponsored content remains 'primary driver of marketing revenue' for Linkedin following Microsoft buyout

  28-10-2016 11:38
  
  LinkedIn has posted its first quarterly earnings since Microsoft acquired it for $40bn, revealing that sponsored content is the largest driver of revenue from marketing on the network.
  Its marketing solutions revenue increased 26% year-over-year to $175m, with sponsored content contributing around two thirds of this figure.
  The sponsored content allows companies and users to get their updates to more people, target audiences, track conversions and more, proving to be a valuable tool on
  
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• Ad of the Day: The Body Shop Christmas campaign makes commitment to rainforest restoration

  28-10-2016 11:29
  
  The Body Shop's Christmas campaign aims to help restore the rainforest through its new customer commitment to those buying from a specially selected gift range.
  The promise to restore a square foot of rainforest for each of the selected gifts between the start of November and Christmas Eve, will be promoted through 14 films, created by the retailer's retained creative agency Mr President. The films, each feature a jungle animal relaying their Christmas ordeals, are headed up with a hero film tha
  
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• Qantas updates Kangaroo logo as it prepares Dreamliner launch

  28-10-2016 11:24
  
  Australian national airline Qantas has updated its iconic Kangaroo logo as it prepares for the Boeing 787 Dreamliner entering its fleet a year from now. 
  The new design, which was overseen by Marc Newson, in partnership with Australian design agency Houston Group, sees the Kangaroo logo simplified for a cleaner look, with "shading to give it a sense of depth and movement". 
  The logo has also been added to the inside curved edge of the wingtips, meaning they will also appear i
  
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• Campaign Viral Chart: Nintendo ad for new Switch console is most shared

  28-10-2016 10:14 via campaignlive.co.uk
  
  Nintendo's video promoting its new gaming console Switch was the most shared ad of the week. Spots from Shell, Beats by Dre, Adidas and Sky rounded out the top five.
  
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• Vine founder expresses seller's remorse after Twitter pulls the plug on the video service

  28-10-2016 10:09
  
  The founder of Vine has issued regret at the closure of the short form video service, after he was brought into the loop that Twitter was indeed pulling the plug.
  Rus Yusupov, who sold the company to Twitter in 2012 for $30m, mere months after it launched, has issued a stark warning for startups.
  He tweeted: “Don’t sell your company!”
  Don’t sell your company!
  — Rus (@rus) October 27, 2016Now Twitter will discontinue the mobile app – uploaded Vines will be avai
  
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• Manchester Airport courts Chinese tourists on Weibo and WeChat

  28-10-2016 09:52
  
  Manchester Airport is turning to social media in a bid to lure high flying Chinese tourists to the north west of England by signing up to the far east equivalents of Twitter and Whatsapp.
  The social media push dovetails with the launch of direct flights between Beijing and Manchester by Chinese carrier Hainan Airlines in June, a connection which has already drawn 40,000 passengers to the red brick metropolis.
  HNA Group, parent of Hainan Airlines, has been aggressively courting expansion, joining
  
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• Wins this week: Heineken, Fab, Aviva

  28-10-2016 09:38 via campaignlive.co.uk
  
  Some of the UK's most well-known brands, as well as start-ups, have appointed agencies to boost their marketing efforts this week.
  
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• Google UK and Ireland names commercial boss Ronan Harris as managing director

  28-10-2016 09:38
  
  Ronan Harris has been promoted from EMEA sales lead to managing director of Google UK and Ireland, filling the gap left by Eileen Naughton in July when she became the company’s vice president of people operations worldwide.
  Ireland-based Harris will make the move to London to perform the role, having been at the company for 11 years.
  Additionally, Fionnuala Meehan, vice president of EMEA for Google Marketing Solutions, has been appointed site lead in Ireland alongside her existing rol
  
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• DDB Worldwide partners with Singapore university to ‘groom the next generation of creative technologists’

  28-10-2016 09:30
  
  DDB Worldwide is launching a satellite office for Equator, the agency’s first-ever global centre of excellence for technology and innovation, alongside Temasek Polytechnic.
  The aim of the new business is to pioneer digital transformation marketing solutions, as well as train up a new generation of staff for the agency, who will be specifically skilled toward creative technology.
  Ms Low Yen Ling, parliamentary secretary for Ministry of Education and Ministry of Trade and Industry, witnessed
  
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• Gamers ditch traditional consoles in favour of Pokemon Go and World of Warcraft

  28-10-2016 09:22
  
  The games console market will find little to console itself with in the run up to Christmas this year after publication of new growth data for September showed the market contracting by 14 per cent as gamers migrate to mobile and massively multiplayer online (MMO) titles, principally via runaway hits such as Pokemon Go and World of Warcraft.
  Pokemon Go proved to be the standout viral hit of the summer with big brands such as McDonald's scrambling to tie-up sponsorship deals with the games makers
  
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• MTV works to engage fans through technology at the 2016 EMAs

  28-10-2016 09:00
  
  In anticipation of its 2016 Europe Music Awards, MTV has amped up the experience for the live show’s audience. From virtual reality to Messenger bots to social celebrity correspondents, fans will get more access to the show than ever before.
  By creating a Facebook Messenger companion bot, MTV will be the first ever awards show to use said interactive experience.
  “At first we started thinking about simplifying fan interactions with us on Facebook. Being able to answer instantly when t
  
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• We Love Digital looks to MCM London Comic Con to find next supermen and wonder women

  28-10-2016 08:57
  
  Lovers of all things super sci-fi will be descending on the capital today as the three-day MCM London Comic Con kicks off at the ExCel, however one Maidstone-based digital agency is seeing Comic Con as more of a recruitment opportunity than a chance to get an autograph from Dr Who.
  Growing digital agency We Love Digital, which counts Sony, Yamaha, DFDS and Endemol among its clients, has found traditional recruitment tools sadly lacking when trying to find the talent it requires to expand its tea
  
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• Media training within brands not good enough, says IDComms survey

  28-10-2016 08:20 via campaignlive.co.uk
  
  Less than one in ten senior brand and media agency marketers thinks that media training within brands is up to scratch, according to a new survey by ID Comms.
  
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• Amazon share price drops after earnings miss expectations

  28-10-2016 08:11 via campaignlive.co.uk
  
  Amazon's share price dropped almost 7% in after-hours trading following an announcement on slower growth.
  
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