Marketing news

• Nissan tests updated 2017 Rogue in 'Star Wars' campaign

  27-10-2016 22:34
  
  A long time ago, in a galaxy far, far away…
  Nissan channeled its inner "Star Wars" nerd and revealed its Rogue One: A Star Wars Story marketing campaign for the updated 2017 Nissan Rogue.
  In a promotion for the next movie, “Rogue One: A Star Wars Story,” which debuts on Dec. 16, Lucasfilm partnered with Nissan’s to create a 30-second ad, which had its debut Monday during "Monday Night Football."
  "Nissan's new custom-designed campaign aims to provide Nissan and 
  
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• ‘Get out and do stuff’: Tsilli Pines, director, Design Week Portland & digital creative director, Fine

  27-10-2016 21:27
  
  We all know great connectors in our home turfs. These are the people who, at the drop of a hat, know how to get the right people together, to talk about the right things for all the right reasons. Tsilli Pines, founder and director of (the excellent) Design Week Portland (DWP), is certainly one of Portland’s connection mavens. She possesses the uncanny skill and intuition to draw the lines between people in disparate disciplines to create magic. This gift is likely one of the reasons
  
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• ‘Get out and do stuff’: Exceptional Women Out West featuring Tsilli Pines, director, Design Week Portland & digital creative director, Fine

  27-10-2016 21:27
  
  We all know great connectors in our home turfs. These are the people who, at the drop of a hat, know how to get the right people together, to talk about the right things for all the right reasons. Tsilli Pines, founder and director of (the excellent) Design Week Portland (DWP), is certainly one of Portland’s connection mavens. She possesses the uncanny skill and intuition to draw the lines between people in disparate disciplines to create magic. This gift is likely one of the reasons
  
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• Influencers say goodbye to Vine

  27-10-2016 21:02 via campaignlive.com
  
  Sadness. Disappointment. Despair. Influencers' emotions ran the gamut on Thursday afternoon after Twitter announced it is shutting down Vine.
  
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• Marketo names Lucas as new CEO, replacing Fernanadez

  27-10-2016 20:04
  
  Marketing software company Marketo has hired Steve Lucas as its new chief executive officer, taking over for founder and current CEO Phil Fernandez, who will step down on November 1.
  Lucas brings a proven track record of leading multi-billion dollar businesses through worldwide digital growth to Marketo. He was most recently president, enterprise platform & analytics, at SAP, where he drove innovative strategies to accelerate offerings from inception to market within the company’s ente
  
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• Laura Desmond leaving Publicis, Tobaccowala appointed to strategy and growth role

  27-10-2016 19:58
  
  Publicis Groupe has announced the resignation of Laura Desmond, chief revenue officer. Desmond, according to a release, has been on a leave of absence since July due to a “significant family health matter” and is set to leave the role on December 31st. Rishad Tobaccowala has been in Desmond’s stead and will continue in the role as strategy and growth officer of Publicis Groupe. 
  “I am very grateful to Maurice Levy and everyone at Publicis Groupe for their suppor
  
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• Twitter announces that it will shut Vine

  27-10-2016 18:58
  
  Twitter has announced that it will shut down its struggling video-sharing service Vine in the “coming months”.
  The news comes on the same day that Twitter revealed that it will cut a tenth of its global workforce which many believe is intended to make a Wall Street buyout more appealing.
  “Nothing is happening to the apps, website or your Vines today," Twitter said in a release, adding that users will be given notice prior to the platform’s closure and will be able to down
  
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• ‘We just need to train AI along the way’: xAd CEO on the future of location advertising

  27-10-2016 18:47
  
  One leader in location technology is xAd. In his presentation at the company’s inaugural Emerge Mobile event in London, xAd’s chief executive officer Dipanshu Sharma said: “Location is the most accurate indicator in identifying an audience. And there are enough devices in our pockets that define us better than a social graph.”
  But how many brands are taking advantage of the information being collected by these mobile devices? ABI Research found that retailers are fai
  
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• John Boiler: 5 things I've learned about leadership

  27-10-2016 18:43 via campaignlive.com
  
  Self-awareness is the No. 1 superpower of great leaders, writes the founder and CEO of 72andSunny.
  
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• Laura Desmond resigns from Publicis Groupe

  27-10-2016 18:37 via campaignlive.com
  
  After a six-month sabbatical, the former Starcom Mediavest CEO has announced her intention to step down at the end of the year.
  
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• Alibaba invests big to help grow rugby in China

  27-10-2016 17:42
  
  Alisports, the sports arm of e-commerce giant Alibaba, has invested $100m into Chinese rugby as part of a joint initiative with the sport’s global governing body to grow the game in Asia over the next decade.
  The long-term strategic partnership with World Rugby will see the creation of China’s first-ever professional men's and women's leagues. The investment will also be used to establish a sevens programme in the hope that the national team will qualify for the 2020 Olympics.  
  
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• Gucci and Yves Saint Laurent buck luxury trend as e-commerce outperforms

  27-10-2016 17:39
  
  Luxury brands Yves Saint Laurent (YSL) and Gucci are defying the lackluster recent performance of their contemporaries, after seeing ‘exceptional growth’ driven by e-commerce efforts. 
  The Kering-owned brands' efforts in the digital space saw sales from Gucci's e-commerce website increase by more than 50% during the third quarter, while revenue from YSL's online store nearly doubled. 
  Revenue overall at Kering, which also owns Balenciaga, Stella McCartne
  
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• Candy Crush Soda promotes adult colouring book with wall sketch pop-up in East London

  27-10-2016 16:59
  
  Candy Crush Soda has brightened up the Old Street Station with its ‘Colour in Candy Pop Up’ colouring in wall, to promote its new adult colouring book.
  The event, which sees a Candy Crush inspired sketch cover one of the station's walls, lets the public put their artistic print on the wall while enjoying a variety of sweets.
  The mobile game giant, King, is offering any budding artists who take part in the pop-up Candy Crush Soda Colouring Books and Sweet Paper Mate Flair pe
  
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• BBC trolled over the death of the Great British Bake Off with hearse and wreath

  27-10-2016 16:34
  Channel 4 recently acquired the rights to BBC flagship show, the Great British Bake Off, leaving the broadcaster without its flagship show following its conclusion last night with the victory Candice Brown in the final.
  Mocking the loss, London horror-themed tourist attraction, the London Dungeon, (no doubt aware that Halloween fast approaches) grabbed the low hanging fruit, opting to troll the BBC.
  The BBC broadcasting house was visited by a hearse and a squad of mourners carrying a wreath stat
  
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• Why John Lewis’s new boss could be in for a tough ride

  27-10-2016 16:27
  
  Earlier this week, John Lewis announced that former marketing director Paula Nickolds would replace Andy Street – who is departing for the world of politics – as managing director.
  Nickolds is “just what’s needed for the next phase of modern retailing”, according to Sir Charlie Mayfield, chairman of the John Lewis Partnership, who also praised the experience of a woman who has been with the business for more than two decades.
  However, Nickolds’ trans
  
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• Why John Lewis’ new boss could be in for a ‘tough ride’

  27-10-2016 16:27
  
  Earlier this week, John Lewis announced that former marketing director Paula Nickolds would replace Andy Street – who is departing for the world of politics – as managing director.
  Nickolds is “just what’s needed for the next phase of modern retailing”, according to Sir Charlie Mayfield, chairman of the John Lewis Partnership, who also praised the experience of a woman who has been with the business for over two decades.
  However, Nickolds’ transition won&
  
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• Google appoints Ronan Harris as MD

  27-10-2016 16:20 via campaignlive.co.uk
  
  Ronan Harris has been named the new managing director for Google across the UK and Ireland.
  
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• Twitter makes job cuts as it ups focus on personalisation

  27-10-2016 16:19
  
  Twitter is cutting 9% of its global workforce, with sales and marketing being the most heavily affected departments.
  The social network announced today (27 October) that its restructuring is intended to create “greater efficiency” as it moves toward its goal of becoming profitable in 2017.
  “The restructuring allows us to continue to fully fund our highest priorities, while eliminating investment in non-core areas and driving greater efficiency,” Twitter CEO Jack Dorsey sa
  
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• Twitter cuts marketing jobs as it ups focus on personalisation

  27-10-2016 16:19
  
  Twitter is cutting 9% of its global workforce, with sales and marketing the most heavily affected departments.
  The social network says the restructure is intended to create “greater efficiency” as it moves toward its goal of becoming profitable in 2017.
  “The restructuring allows us to continue to fully fund our highest priorities, while eliminating investment in non-core areas and driving greater efficiency,” Twitter CEO Jack Dorsey said in a company statement. He di
  
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• How partnering with the big players like National Geographic and Discovery is helping the Lad Bible to stay relevant

  27-10-2016 16:15
  
  Contrary to popular concerns that all is not well at the Lad Bible, the publisher has a string of partnerships and initiatives that prove the appetite is still strong for a new breed of lad.
  The publisher has been trying to redefine what ‘lad’ means in recent years to prevent itself from meeting the same fate as the now largely defunct lad mags of the 90s. A huge part of this overhaul has been the company's investment in more serious, Vice-like hard-hitting content.
  In fact, Vice is
  
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• Why Hugo Boss is abandoning its luxury strategy and refocusing on menswear

  27-10-2016 16:11
  
  German fashion house Hugo Boss is reverting to its premium menswear roots after admitting that the luxury market "didn’t prove to be particularly helpful for our business."
  The label is looking to its past success to turn around the business, which has struggled in recent years in key markets including China and the US. Under the leadership of newly appointed chief executive Mark Langer, Hugo Boss will focus on business suits for its flagship Boss label, after trying to push in t
  
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• Ad of the Day: NHS Blood and Transplant partners with MOBO to recruit a new generation of blood donors

  27-10-2016 15:58
  
  NHS Blood and Transplant and MOBO have joined forces to help drive registration of black and Asian blood donors with the online film ‘Respect’.
  Created by MullenLowe London, the film features UK grime artist Lady Leshurr, and showcases UK celebrities including Olympian Nicola Adams, TV presenter Ade Adepitan and MP Chuka Umunna.
  Based on the insight that less than 3% of people who gave blood in the last 12 months came from black or Asian communities, and that people from these commun
  
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• TalkTalk Business aims to improve online and mobile customer experiences

  27-10-2016 15:56
  
  TalkTalk Business, one of the UK’s leading business focused telecoms providers, has gone live with a brand new website aimed at simplifying the customer’s online experiences and also to make it easier to access their services on the go via mobiles.
  Designed and built by award-winning digital agency Mando, the build, which moved the business on to a newer version of Episerver Digital Experience Cloud™, has transformed the customer and client online experience and the newly
  
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• Why men should mentor women – United States Naval Academy professors W. Brad Johnson and David Smith on how men can step up

  27-10-2016 15:52
  
  The role of men has never been under more scrutiny in the ongoing debate and discussion around diversity and gender equity in the marketing industries.
  With businesses now more aware of the benefits of diversity, it has become clear that both genders need to do more than ‘talk the talk’ and commit to actions in order to affect change.
  Mentoring junior members of staff is one way in which businesses can invest in the future and ensure everyone is given the same opportunities. Mentorin
  
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• As REI "Opts Outside," organization seeks living wage for all staff

  27-10-2016 15:42
  
  While those once seeking the northwest lifestyle and the great outdoors often worked at the outdoor gear company REI as a lifestyle choice, in recent years,  skyrocketing rents and pressure on REI employees to work less found these nature loving workers reduced them to part-time status and a barely liveable wage at a company they once loved.That is when some REI loyalists turned digital in order to build the REI Employees for Real Change campaign which started as a community Faceb
  
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• Allexo Search: Category Analyst

  27-10-2016 15:42
  
  £20000.00 - £25000.00 per annum + Benefits:Allexo Search:
  Category Analyst for leading FMCG Premium Food business
  Surrey
  
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• How Adidas reclaimed the No 2 spot in the US from rival Under Armour

  27-10-2016 15:20
  
  Adidas has reclaimed its position as the second biggest selling sports brand in the US after overtaking rival Under Armour thanks to its renewed focus on running, basketball and its ‘Originals’ line.
  The German sports brand’s retaking of the number two sport comes two years after Under Armour forced it into third, representing a major blow for Adidas which has been historically entrenched in American sportswear culture for decades, unlike its relatively new Baltimore-based riva
  
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• Use Brexit to tackle creative industry problems, government urged

  27-10-2016 15:05 via campaignlive.co.uk
  
  Brexit gives the UK the chance to tackle creative industry problems by rebooting the education system and improving the visa system, the Creative Industries Federation argues.
  
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• Are FMCG brands like P&G and Unilever getting too caught up in direct-to-consumer?

  27-10-2016 14:48
  
  Procter & Gamble's (P&G) finance chief this week urged analysts to keep the 'direct-to-consumer' trend in perspective, revealing that it represents just 0.3% of the company's global sales. So has the hype been overblown? 
  Over the last 18 months, FMCG-giants have been seduced by the promise of cutting out the retail middle-man and being able to sell their wares directly to the customer. So enamored with the idea of ‘direct-to-consumer’ (D2C) was Unilever t
  
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• Valeo Foods UK (trading as Rowse Honey Ltd) c/o SmithCarey Ltd.: Category Manager

  27-10-2016 14:42
  
  Competitive basic + bonus, car allowance, pension & benefits:Valeo Foods UK (trading as Rowse Honey Ltd) c/o SmithCarey Ltd.:
  Rowse Honey are the experts in honey and looking to recruit a Category manager to continue their impressive category leadership credentials
  Oxfordshire
  
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• Russell Parsons: Has data been trumped by mass media?

  27-10-2016 14:40
  
  The titanic battle for the keys to 1600 Pennsylvania Avenue is reaching its final stages. Will it be the highly-qualified pragmatism of the former Secretary of State or the bile and bluster of the property tycoon turned reality show star that will win the day on 8 November?
  Whoever triumphs, it is safe to say that the marketing strategy and tactics employed by Donald J Trump are unlikely to be seen again. The Republican nominee’s methods characteristically eschew convention
  
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• Watch: Why Meantime Brewing opened Britain's smallest pub

  27-10-2016 14:37 via campaignlive.co.uk
  
  The pop-up pub was the grand finale of the brand's six-month, country-touring, craft-making collaborative campaign, "Make Time For It".
  
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• How ClientEarth will help combat London deaths from air pollution at The Drum’s Do It Day 2016

  27-10-2016 14:24
  
  ClientEarth will help Londoners avoid life threatening air pollution levels with a new awareness campaign, which will be put into action at The Drum’s Do It Day on 10 November.
  ClientEarth is charity of activist lawyers legislating cleaner cities across the globe. In London specifically it wants to cut out around 10,000 early deaths caused by air pollution each year - according to a study from the Royal College of Physicians.
  To achieve this two teams were tasked with using their creative
  
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• Why brands and agencies have a much bigger measurement problem than Facebook's inflated metrics

  27-10-2016 14:16
  
  Marketers were justifiably upset by revelations that Facebook’s video metrics had been significantly inflated by between 60% and 80%. The knock-on effect such errors have had on hundreds of millions of dollars worth of brand investment is incalculable.
  But what if marketers aren’t measuring the right things in the first place, and haven’t been for a very long time? What if the Facebook error is nothing compared to the bigger picture of what marketers are missing? What if brands
  
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• Are disruptive media companies starting to act more traditionally?

  27-10-2016 13:57
  
  In recent years a range of industries have been disrupted by transaction-led companies which themselves own little in the way of rights and capital – Uber doesn’t own its cars, Airbnb doesn’t own its rooms, and Facebook doesn’t own the content that flows through its newsfeed.
  There are, however, early signs that this trend is being turned on its head. Could we be about to see a return to more traditional principles of ownership, especially amongst media and content compan
  
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• Dulux launches international ad review

  27-10-2016 13:55 via campaignlive.co.uk
  
  Dulux, the paint brand owned by AkzoNobel, is reviewing its ad account across a number of key markets.
  
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• Twitter to cut a tenth of its global workforce to make a Wall Street buyout more appealing

  27-10-2016 13:49
  
  Social network Twitter has announced that it will cut 9% of its staff as it continues to pursue profit.
  Although the company outperformed Wall Street predictions, revealed during its Q3 announcement, the company will be looking to restructure into a leaner, more profitable model.
  TechCrunch reports that the layoffs will occur in the sales, marketing and partnerships teams, with around 300 positions at risk.
  It comes as the company announced revenue of $616 million, with a slight growth in users
  
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• Tech retailer Juxdit launches ecommerce platform with Mashbo

  27-10-2016 13:36
  
  Technology retailer Juxdit has teamed up with digital agency Mashbo to launch a new website and ecommerce platform as part of a strategic move for the Liverpool-based company.
  Juxdit, most commonly known as a platform for successfully crowd-funded products, is realigning the business to become the go-to place for the latest tech products. Juxdit has already secured products for peak season from some leading tech giants, as well as owning the exclusive rights to a number of products. The new site
  
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• Twitter to cut 9% of global workforce despite ad revenue growth

  27-10-2016 13:22 via campaignlive.co.uk
  
  Twitter has confirmed it plans to lay off 9% of its global workforce despite posting an 8% rise in revenue for the third quarter of the year.
  
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• Game mocks influencer culture as Inbetweeners’ Jay ‘sells out’ just in time for Christmas

  27-10-2016 12:51
  
  Retailer Game has kicked off its Christmas campaign with a perhaps too transparent sponsored YouTube video featuring comic and Inbetweeners star James Buckley.
  Buckley, on his gaming channel ‘Completed It Mate’, tells viewers: “I've sold out to Game. So if you’re wondering why I’m on telly all the time holding up games – it’s because they're paying me to.”
  With influencer transparency coming under the eye of the ASA, Buckley sells out by holding up
  
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• Original cider material: Kopparberg teams up with The Streets for new music video

  27-10-2016 12:39 via campaignlive.co.uk
  
  Kopparberg has partnered with with Mike Skinner - better known as The Streets - to create an original track, Tied To You, and accompanying music video.
  
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• EuroMillions ad shows the relatable reality of multimillionaires

  27-10-2016 12:19 via campaignlive.co.uk
  
  EuroMillions salutes the people who have remained true to themselves despite unimaginable wealth.
  
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• Is digital marketing killing the magic of catwalk fashion shows?

  27-10-2016 11:52
  
  Earlier this month, Paris Fashion Week brought another season of catwalk fashion shows to a close and, as someone frequently involved in the world of fashion marketing, I couldn’t help but observe how the digital age has altered the very essence of these shows – and not necessarily for the better.
  Let's get one thing straight. Fashion and hype have always existed side by side. Be it through exclusivity or celebrity positioning, or even (as demonstrated by Burberry at London Fashion W
  
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• Abba could leverage virtual reality tech to tour without touring

  27-10-2016 11:47
  
  Abba is looking to take a chance on virtual reality with the pop quartet looking at a new augmented tech to perform across the world – without even having to reform.
  Pop mogul Simon Fuller is collaborating with Universal Music Group to create a “groundbreaking venture that will utilise the very latest in digital and virtual-reality technology.”
  The Guardian reports that this will “enable a new generation of fans to see, hear, and feel Abba in a way previously unimagined&r
  
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• Glenfiddich reaches out to global whisky fans with ‘experimental’ film

  27-10-2016 11:38
  
  Scotch whisky brand Glenfiddich is reaching out to global whisky fans with an ‘experimental’ film series which it describes as exploring the ‘extremes of human intellect’.
  Produced by creative agency Space the Glenfiddich Experimental Series launches in the form of a 60-second advert in support of the Glenfiddich IPA Experiment – a single m alt whisky finished in India Pale Ale (IPA) casks.
  Defined by a repetitive soundtrack, a distinctive visual style and jarring i
  
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• Why, at 109 years old, Shell is turning to musical influencers like Pixie Lott for its #MakeTheFuture campaign

  27-10-2016 11:30
  
  Besides their aptitude for music what do Pixie Lott, Jennifer Hudson and Steve Aoki have in common? The trio feature in Shell’s #MakeTheFuture campaign which is aimed at millennials and looks to highlight the global giant’s partnerships with energy startups.
  The drive seeks to show that collaboration can transform anything be it technology, or a piece of music, while underscoring the need for greater global alliances to create cleaner energy solutions. So, the artists invol
  
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• The top 40 client-agency relationships last an average of 22 years, finds R3 research

  27-10-2016 11:15
  
  R3 has released its guide to the best client-agency relationships, selecting 40 out of a potential 100.
  According to the intermediary, an analysis of the relationships revealed that the average length of the 40 was 22 years, showing that creating a good relationship tends to result in loyalty of business. The industry average for the length of a client-agency relationship is just 3.2 years.
  The topic of relationships is high on the agenda but more recently this has been because of negative headl
  
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• Denmark tires of Donald Trump in crazy-eyed bus ad urging ex-pats to vote

  27-10-2016 11:04
  
  A creative bus ad is encouraging overseas Americans to remember to vote in the US election.
  A Danish bus is rallying Americans to vote against Donald Trump by slapping his face onto the side, aligning his eyes with the back wheels to give the GOP candidate crazy, spinning eyes.
  The Socialist People’s Party is behind the Copenhagen ad buy with its leader, Pia Olsen Dyhr stating: “It is meant to be a bit funny.
  “One can’t be in doubt that it was done tongue in cheek. W
  
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• The automation of creativity: scary but inevitable

  27-10-2016 10:46
  
  Automation will claim 50% of all jobs in the next 30 years, according to Rice University professor Moshe Vardi, but creativity is impossible to automate, right? Adland will surely escape this robot advance?
  Such a binary argument fails to take into account the huge leaps artificial intelligence (AI) and other such technologies are making. Why, when it is being used in film-making, music and even journalism, should advertising avoid the onslaught?
  Vardi, who specialises in computational engineeri
  
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• Buzz Aldrin bowled over by Quaker Oats

  27-10-2016 10:39
  
  Quaker Oats have convinced the second man to land on the moon to make some space in his schedule to star in the breakfast brand’s latest television campaign.
  Buzz Aldrin is set to touch down on 1 November for a four-week run on the small screen recalling his famous foray to the orbiting chunk of rock whilst munching on a bowl of porridge.
  Opening with archive footage of Aldrin joking with fellow Apollo astronaut Mike Collins about their reliance on oatmeal to power them through their space
  
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