Marketing news

• Goodby, Silverstein launch anti-Trump ad generator two weeks before election

  26-10-2016 21:11
  
  During this highly charged political season, there have been plenty of people utilizing technology to make a political point. Hillary Clinton’s campaign used a random date generator to make the “Way Back When” tool to compare dates in history of what she did compared to Trump.
  Now, Jeff Goodby and Rich Silverstein, of Goodby Silverstein & Partners, have done some pro-bono-anti-Trump work that allows voters to make their own anti-Trump ads with HistoryIsWatching.com. 
  W
  
  Read more

• Pittsburgh's Gatesman+Dave announces Shannon Baker as new president

  26-10-2016 20:20
  
  Pittsburgh-based marketing communications firm, Gatesman+Dave, named Shannon Baker as the company’s new president.
  Baker joined Gatesman+Dave in 2007 as the director of public relations, becoming partner one year later. She built the firm’s PR social media business into one of the Top 100 independent PR firms, according to O’Dwyers PR.
  With clients such as Hormel Foods, the Pittsburgh Penguins and Starkist, Baker will bring her experience as partner and EVP of PR and social med
  
  Read more

• Nike comes 'out of nowhere' with latest NBA campaign film

  26-10-2016 20:10
  
  With ratings down in the NFL season this year, perhaps it’s time for other sports to charge ahead. If Nike has anything to do with it, this NBA season will be one to watch, with signature athlete LeBron James and his Cleveland Cavaliers defending their title after a miraculous run in last year’s finals.
  Nike Basketball is celebrating the stories of NBA players, including James, who narrates the company’s NBA launch film, “Come Out of Nowhere.” The film, done by Wied
  
  Read more

• Tickets trader Viagogo criticised for 'callous resale profiteering'

  26-10-2016 19:53
  
  MPs push for enquiry on ‘industrial touts fleecing fans’ as live events booker offers hundreds of Peter Kay charity show ticketsThe ticketing website Viagogo has been branded “disgusting” for seeking to profit from a charity event hosted by the actor and comedian Peter Kay to raise funds for Cancer Research UK.Criticism of Viagogo came as it emerged that the company and its competitors faced being questioned by a parliamentary select committee amid a political crackdown o
  
  Read more

• Advertisement

• Hillary Clinton or Donald Trump? Tinder opens the US election up to the world with 'Swipe the Vote'

  26-10-2016 19:25
  
  Americans will go to the polls on 8 November, but the rest of the world has been watching with bated breath ahead of the vote. Now, in an unlikely move they will be able to have their say – on Tinder. 
  The dating app is giving more than 15 countries the opportunity to swipe on some of the most important issues facing American voters to find out if they’re #WithHer or on the #TrumpTrain – and whether their stances truly match with the candidate they’ve been
  
  Read more

• Three Chicago ad agency executives die in car crash

  26-10-2016 19:14
  
  Three Chicago advertising executives were killed in Milwaukee early Saturday. In a hit-and-run accident, the women’s Uber was crashed into by an SUV who had run a red light, according to police.
  The three women — Ashley Sawatzke, 30, a former Energy BBDO employee who moved to Leo Burnett over the summer, Amy Taylor, 32, an account director at Energy BBDO; and Lindsey Cohen, 35, an account supervisor at Energy BBDO — were killed, according to Ad Age.
  The Chicago T
  
  Read more

• GumGum expands global sales organization with hire of four digital advertising executives

  26-10-2016 18:53
  
  GumGum, a leading computer vision platform for marketers, today announced the expansion of the company’s global sales organization with four critical hires including three vice presidents and a commercial director to lead its North American and U.K. sales teams.
  Jeremy Kaplan joins as vice president of east coast sales, Neil Ford as vice president of central U.S. and Canada, Mark Ensley as vice president of automotive and Peter Wallace as commercial director for EMEA. All four industr
  
  Read more

• How the FT is riding off the US election wave with one of its biggest ever brand campaigns

  26-10-2016 18:48
  
  The Financial Times’ new marketing strategy taps into specific events in the news agenda as a means to build brand awareness around high-profile moments. First implemented during Brexit, the latest campaign promotes the FT’s “trustworthy” coverage of the year’s biggest political event, the US presidential election.
  The “Facts. Truths.” campaign launching today (26 October) is one of the largest integrated brand campaigns the publisher has ever executed,
  
  Read more

• Advertisement

• Rajar Q3 2016: Heart hops over 9m mark

  26-10-2016 18:39 via campaignlive.co.uk
  
  Heart has made a return to form nationally by hopping over the 9 million weekly listeners hurdle in the third quarter of 2016, according to the latest Rajar radio audience figures.
  
  Read more

• Sonos holds amnesty for dodgy speaker systems, as the rise in streaming paves the way to mass brand loyalty

  26-10-2016 18:38
  
  Sonos has physically manifested its latest global campaign ‘You’re better than this’ in London’s King’s Cross today (26 October), offering 300 free speakers to consumers in exchange for their older, less reliable models.
  Avid fans of the brand queued up from 5am this morning to offer up their hardware in a ‘speaker amnesty’. The discarded systems were built into a custom art installation.
  Developed alongside agency Amplify, the experiential campaign sits
  
  Read more

• Marketers must stop focusing on age when targeting over-50s

  26-10-2016 18:21
  
  The UK population has aged and is ageing. There are more than 23.6 million people aged 50 years and over, 11.6 million of which are 65 plus. There are also now more people in the UK aged over 60 than there are under 18s, according to the latest estimates from the Office for National Statistics (ONS).
  But marketers continue to ignore or misrepresent this growing audience. Just as the term ‘millennial’ should not be used as a catch-all term for younger people, lump
  
  Read more

• Three-quarters of global internet use will be on mobile next year, says Zenith report

  26-10-2016 18:07 via campaignlive.co.uk
  
  Mobile devices will account for 75% of global internet use next year, according to new figures from media agency Zenith.
  
  Read more

• Coca-Cola shares its formula for growth

  26-10-2016 18:06
  
  Coca-Cola is looking to follow a formula of “more and better” marketing and a heavy focus on innovation to grow the business.
  The fizzy drinks giant posted its third quarter results today (26 October), which show that its net sales fell 7% year on year to $10.6bn (£8.66bn). Meanwhile, organic revenue growth rose 3% during the quarter, while organic sales growth rose 4% so far this year.
  “The US, Japan and Western Europe delivered standout performance underpinned by innova
  
  Read more

• Rajar Q3 2016: BBC pulls ahead of commercial on reach despite flagship station losses

  26-10-2016 17:40 via campaignlive.co.uk
  
  The BBC has won the race against commercial radio in the third quarter of 2016, according to the latest Rajar listening figures.
  
  Read more

• Possible continues expansion as it brings in raft of fresh talent

  26-10-2016 17:33
  
  Digital agency Possible has hired a new head of UX, three designers and a specialist recruitment manager as it continues the expansion of its London office.
  The WPP-owned agency is enjoying a resurgence in London, having overhauled its creative department in August on the back of a spate of new business, including the sought after Specsavers digital and design brief and a portion of Coca-Cola’s social media business.
  Building on the momentum, Ben Bashford has been appointed as its new head
  
  Read more

• Rajar Q3 2016: London listening decline hits all but Magic

  26-10-2016 17:27 via campaignlive.co.uk
  
  A dramatic quarterly decline in audience numbers has hit all the major commercial stations in London, with the exception of Magic.
  
  Read more

• Inside the complicated world of Sumner Redstone and his media empire

  26-10-2016 17:17
  
  Viacom’s founder and owner, 93-year-old billionaire Sumner Redstone, has had a tumultuous few years wrapped up in a never ending series of legal battles involving various members of his family in a fight for ownership of the empire.
  In August a settlement was reached ending the battle between the businessman and his daughter Shari Redstone, against directors at Viacom and granddaughter Keryn Redstone, who entered the battle in June. It meant Sumner Redstone took complete control of the $40
  
  Read more

• Ubisoft’s Just Dance 2017 busts new moves with fresh campaign

  26-10-2016 17:00
  
  Ubisoft, makers of one of the most popular non-shooter video games in Just Dance, has just made the new version – with new songs and a new ad. Now in its eighth year, Just Dance is the number one music video franchise, with over 100 million players globally, so to up the hype on the new release, Ubisoft worked with Funworks to promote the game and the new app.
  Just Dance 2017 has been released on all platforms, including consoles Xbox, PlayStation and Wii, and it now makes its debut on PC.
  
  Read more

• ScottishPower retains Rapp for direct marketing

  26-10-2016 16:56
  
  ScottishPower has retained Rapp to handle the energy supplier’s UK domestic and SME direct marketing account.
  The Rapp Edinburgh office was successful following a statutory roster pitch for the energy supplier. Rapp will continue to partner across both the domestic and SME business – providing strategic and creative expertise that will run across direct response integrated channels.
  Heather Smyth, head of customer communications at ScottishPower, said: “Congratulations to Rapp
  
  Read more

• Why Snapchat is winning out over Pinterest for River Island

  26-10-2016 16:44
  
  Snapchat is “a phenomenon with momentum” while “Pinterest is less intuitive” to the needs of fast-fashion brands, according to the chief customer officer at River Island following experiments with its media mix over the past two years.
  The retailer is in what, until lately, has been the rare position of having a strong in-house creative and marketing team. Since 2009 it has grown from around 12 people to in excess of 80, with dedicated divisions to tackle digital media bu
  
  Read more

• Watch: behind Sonos' 'listening amnesty'

  26-10-2016 16:43 via campaignlive.co.uk
  
  Sonos, the sound system brand, invited members of the public to surrender their old speakers in exchange for a Sonos Play:1, as part of its "You're Better Than This" campaign.
  
  Read more

• John Lewis awards £100k to retail tech startups

  26-10-2016 16:33 via campaignlive.co.uk
  
  Three businesses that took part in John Lewis's accelerator programme, JLAB, have been awarded a total of £200,000 by the retailer and its innovation partner, tech investment fund L Marks.
  
  Read more

• Is branding Southern Rail’s greatest failure?

  26-10-2016 16:32
  
  I recently moved to Peckham and as a result have witnessed how Southern Railways has mishandled the woeful experience that passengers have had to endure over the last year and a half. While aware that I risk the myopic thinking that every problem can be solved with branding, there’s reason to believe that just a little might have helped in this case.  
  It would take a brave chief executive to announce that branding is the answer to all of Southern's problems. And yet, if the orga
  
  Read more

• Carousel launches brand new website to reflect position in the market

  26-10-2016 16:30
  
  Personalised logistics provider Carousel has launched a new website aimed at communicating the brand's distinctive voice.
  Carousel appointed creative agency Yoyo to design and build the main website (on Umbraco), as well as designing print collateral to support its sales and marketing teams.
  One of the key objectives of the new site is to communicate real customer value and Carousel’s three key points of differentiation: its people; its trusted network; and its advanced technology solution
  
  Read more

• Accenture on why it is developing Freewheel, the first fitness tracker for wheelchair users

  26-10-2016 16:14
  
  Accenture Interactive was recently awarded the Grand Prix at the at 10th anniversary Dadi Awards (19th October) for its unique wheelchair user fitness tracker (both the app and device) called Freewheel, which, as judge and executive creative director at StartJG, Patrick Baglee, said fulfilled “a clear need… to make a profound social impact”.
  Following the win, The Drum caught up with Andrew Finlayson, a managing director at Accenture Interactive, to learn more about the disrup
  
  Read more

• Chinese broadcaster TVB targets London with Media Agency Group

  26-10-2016 15:23
  
  Chinese television broadcaster TVB has launched a major UK marketing campaign targeting a British-based Chinese audience in key advertising locations.
  The campaign, designed and delivered by Media Agency Group, will see TVB secure premier media spots including London’s famous Piccadilly One, positioning the network alongside global brands such as Samsung, Coca-Cola and McDonald’s in arguably the most iconic digital outdoor spot in the UK, with over two million people passing this lan
  
  Read more

• Fanta gets ghoulish with Halloween-themed packaging

  26-10-2016 15:04
  
  Coca-Cola owned fizzy drink Fanta is getting in the spooky spirit with a range of Halloween-themed can designs released for the holiday. 
  Designed by illustrator Noma Bar, Fanta bottles, cans and multi-packs feature four ghoulish characters and are available in stores across the US for a limited time.
  Each of the characters chime with the flavour profile of each Fanta variant. Fanta Orange and Fanta Orange Zero bring ghoulish orange slices to a skeleton’s eyes
  
  Read more

• How EatFirst is creating the first ‘online-only’ restaurant to disrupt the food delivery sector

  26-10-2016 14:58
  
  EatFirst has not given itself an easy ride. It is playing in a market saturated with competitors, where Deliveroo, UberEats and Just Eat all vie for consumers’ attention and spend. However, EatFirst’s founder Rahul Parekh insists that its business is “the natural next step” for the online food industry and points to the retail sector for proof.
  “In the last five years, there has been a huge emergence of online-only fashion brands. I started the business two years ag
  
  Read more

• EatFirst is creating the first ‘online-only’ restaurant to disrupt the food delivery sector

  26-10-2016 14:58
  
  EatFirst is aiming to disrupt the food delivery sector with the launch of what it claims is the first online-only restaurant.
  It has its own chefs, kitchens and menus, delivering its food to hungry customers that can only order via the internet. It does work with partners such as Just Eat and Amazon Restaurants but that is just to expand its reach.
  The brand has not given itself an easy ride. It is playing in a market saturated with competitors, where Deliveroo, UberEats and Just Eat all vi
  
  Read more

• As Mastercard launches AI, research suggests consumers prefer human interactions

  26-10-2016 14:53
  
  Mastercard is launching an AI bot that will allow consumers to “transact and manage their finances” via messaging platforms such as Facebook Messenger. The credit card brand will provide its merchant and bank partners with chat, messaging and natural language capabilities in order to communicate with consumers.
  It said the bot system will provide consumers with “personalised service, seamless user experience and contextual offers and rewards”.
  Kiki Del Valle, senior vice
  
  Read more

• Why brands should be looking to micro-influencers to generate sales in the countdown to Christmas

  26-10-2016 14:50
  
  ​Back in the midst of August, online fashionista Zoella uploaded a first look at her Christmas beauty range. With over 11 million YouTube subscribers and a further six million on Twitter, she is often referred to as one of the most powerful online influencers.
  There's no arguing that influencers are now an integral part of the marketing mix, and when names like Zoella and PewDiePie first arrived on the scene the opportunity seemed simple: align yourself w
  
  Read more

• Vimto reviews global ad account

  26-10-2016 14:46 via campaignlive.co.uk
  
  Vimto, the Nichols-owned soft-drinks brand, is reviewing its global creative account.
  
  Read more

• Vimto reviews ad account

  26-10-2016 14:46 via campaignlive.co.uk
  
  Vimto, the Nichols-owned soft-drinks brand, is reviewing its creative account.
  
  Read more

• #GrabYourWallet campaign boycotting Ivanka Trump collection gains momentum as she aims to protect her brand

  26-10-2016 14:12
  
  You can't fool fashionistas and as Ivanka Trump, daughter of Donald Trump, quietly distances herself from her father's controversial presidential campaign to focus on her brand, the move may be too little too late to stop the momentum of the #GrabYourWallet boycott started by Silicon Valley-based brand strategist Shannon Coulter.
  The Ivanka Trump Collection is a $100m business comprising clothing, handbags, shoes and jewelry but Coulter stated that something about her perception of the nomi
  
  Read more

• General Motors enlists IBM to help brands reach connected car drivers with AI-powered OnStar Go service

  26-10-2016 13:57
  
  General Motors is collaborating with IBM to help brands reach passengers in its autonomous cars using IBM’s artificial intelligence software.
  IBM's Watson will be integrated with GM’s OnStar connectivity service, dashboard software that provides navigation, hand free calls and more as part of a monthly subscription package.
  OnStar Go will be released next year, giving marketers a way to communicate with drivers of 4G enabled cars.
  Using Watson to map the behavior of passengers who op
  
  Read more

• The Guardian US, the Economist & Dailymotion among the line-up for The Drum's Programmatic Punch USA

  26-10-2016 13:43
  
  The Guardian US chief executive Eamonn Store, the Economist director of global data solutions Michelle Zitz and Dailymotion's programmatic sales and video consultant Thomas Shell will all appear at The Drum's Programmatic Punch event in New York next week. 
  Taking place over two days as part of ad:tech New York's line up, Programmatic Punch is The Drum's annual event exploring the trends and themes developing within the digital trading sector. 
  The agenda will cover topics su
  
  Read more

• San Francisco agency Duncan Channon rebrands and reorganizes leadership to fuel growth

  26-10-2016 13:30
  
  San Francisco integrated advertising agency Duncan/Channon has rebranded with a new identity and website, and leadership team, to mark a new chapter in the agency’s future.
  The agency, which has also removed the slash from its name to become simply Duncan Channon, unveils its new look today.  To accompany the launch, the agency has also added an irreverent trolling guide to accompany its new launch that comically anticipates comments to the new look.Leadership changes at Duncan C
  
  Read more

• Clash of Kings tackles German CPI costs with ReFuel4

  26-10-2016 13:25
  
  Elex, developer of hit mobile game Clash of Kings, has lowered its Cost Per Installation (CPI) costs in Germany by more than 40% by increasing the volume and refresh rate of its creative with ReFuel4.
  Awarded Facebook’s 2015 Game of the Year, Clash of Kings is a cross-platform real-time strategy game with more than 50 million players worldwide across web and mobile.
  Elex approached ReFuel4 to help lower the CPI in the German marketplace for Clash of Kings’ mobile app installs, which
  
  Read more

• Creative Works 26 October winners featuring Minima, BETC Paris, SapientNitro and Adam&EveDDB

  26-10-2016 13:18
  
  The winners of the latest Creative Works have been revealed in the 26 October issue of The Drum.
  Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Mike Nicholson, executive creative director, Brave. 
  Creative Director's Choice 
  BETC Paris: Addict Aide 'Like my addiction'Agency: BETC Paris
  Client: Addict Aide
  Date: October 2016Who is Louise Delage? The reveal of the truth behind the chic Parisian br
  
  Read more

• How can smaller agencies survive competition from the giants?

  26-10-2016 13:00
  
  There are major digital agencies out there which have access to resources, marketing budgets and contacts most of us can only dream of.
  Is there really any chance for a small agency to survive against this kind of competition?
  Of course there is.
  Small businesses survive and even flourish in many sectors against major competition. It’s just a matter of playing to your strengths.
  There are plenty of fish in the sea
  Just as digital agencies come in all shapes and sizes, so do potential clien
  
  Read more

• Mark Ritson: A ‘hard Brexit’ will be harder on marketers than anyone

  26-10-2016 12:50
  
  Now that the final reverberations of ‘Marmitegate’ have come to a close it might be a good time to look beyond that one isolated encounter and take stock of the broader implications of Brexit.
  Despite the fact that 90% of marketers’ attention remains locked on what we ancient practitioners used to call ‘the promotional P’ and what younger executives call content, search, affiliate, programmatic and about 800 other words, the pricing P has always been a more importa
  
  Read more

• There’s a talent shortage in programmatic but what is anyone doing about it?

  26-10-2016 12:00
  
  The Programmatic Advisory chief executive Wayne Blodwell explains how he hopes to address the above issue with the launch of a mentorship programme.
  It is commonly cited that expertise and talent is in short supply within digital, and this is exaggerated even further with the newer areas of the field, such as programmatic.
  Recent pieces in this title have demonstrated that media agencies, posed with the 21st century KPIs of econometrics, are now scouring some of the country's lead
  
  Read more

• Marketers still don’t know their SSPs from their DSPs

  26-10-2016 12:00
  
  Lack of education continues to be an inherent problem in programmatic advertising, according to research conducted by The Drum, in association with Oracle Data Cloud.
  Almost a fifth of respondents said that understanding of data application is an issue. Marketers also continue to be confused by terms such as ‘demand-side platform’ and ‘supply-side platform’, according to the report.
  The report surveyed over 200 marketing professionals to get their views on their preferenc
  
  Read more

• 'The people's money' - The story behind the Royal Bank of Scotland's new polymer notes

  26-10-2016 12:00
  
  If you think of Scottish bank notes the traditional ‘shortbread tin’ image of Scotland probably springs to mind with castles, tartan, thistles and men of good repute synonymous with the nation’s currency – until now, that is.
  Taking a process that is usually kept behind closed doors and turning it on its head the Royal Bank of Scotland (RBS) has – for the first time – consulted the people of Scotland to create a currency indicative of those who use it every da
  
  Read more

• Agencies of the future: create, measure and deliver at speed

  26-10-2016 11:58
  
  Adland might talk a good game on agility and disruption but many agencies cling to a static, siloed status quo that is being antiquated by a new breed of marketing businesses geared to do what they can’t – fit media, technology and creative together.
  It speaks volumes that at a recent industry conference, Diageo revealed how it was forced to act when a cumbersome agency model threatened to derail a social campaign it ran during the Rugby World Cup. Gathering data came from one agency
  
  Read more

• Uber strikes liquid gold delivering Budweiser in a self-driving truck

  26-10-2016 11:48
  
  Uber has marked a significant milestone on the road to autonomous haulage with after delivering 50,000 beer cans via an autonomous big rig supplied by Otto, Uber’s autonomous truck division, as part of a technology demonstrator.
  Last week’s shipment successfully ferried its golden cargo along 120 miles of highway according to Automotive News, with brewing group Anheuser-Busch paying a market rate of $470 for the trip.
  No human was present in the cab for the duration of the highway jo
  
  Read more

• Burger King boos McDonald's in haunting store prank

  26-10-2016 11:43
  
  A Burger King outlet in Queen’s, New York has adopted a Halloween costume in a thinly veiled stunt insulting rival McDonald's burgers.
  Celebrating Halloween, the store has been covered in a sheet, adopting a ghost outfit, catalysing the animosity between the companies.
  Playing on the ghost visuals and McDonald's, a sign reads: "Booooo. Just kidding, we still flame grill our burgers.”
  A statement from Burger King read: "The restaurant’s temporary costume pokes fun at the fast-fo
  
  Read more

• Conversion optimisation; why you need to start putting the afterthought first

  26-10-2016 11:24
  
  For a marketer, taking a step back and attempting to view your situation from a fresh perspective can be one of the most valuable things you do. This is especially true when it comes to looking at the behaviour of customers on your website.
  When you’re familiar with your brand and its website, it’s easy to assume that you know what your customers are up to online. While this may be the case, it can be difficult to know for certain without on-going insight and analysis, as customer be
  
  Read more

• Snickers strikes sweet Eleague sponsorship deal

  26-10-2016 11:19
  
  Snickers has been named as an official chocolate partner of Eleague’s esports games, a partnership which will see it feature on broadcasts by American cable and satellite station TBS.
  Under the deal Snickers will sponsor the Eleague pre-game show as well as air its ‘You’re not you when you’re hungry’ ads after matches in which it will compile the biggest errors and mishaps from the tournament.
  To further integrate the two brands Snickers will also have a presence on
  
  Read more

• How the NFL is taking its brand partnerships global

  26-10-2016 11:00
  
  American football’s growth in popularity has seen the NFL expand its appeal around the world – not least in the UK, which now hosts three competitive games a year with a London-based team becoming a more and more likely prospect.
  Ahead of the New York Giants’ clash with the LA Rams at Twickenham on Sunday, Marketing Week sat down with executives from the NFL, Gatorade and Twitter to assess the sport’s potential outside the US as both a form of entertainment and a platfor
  
  Read more

Follow @marketing_UKnws on Twitter!