Marketing news

• Apple revenues continue to slow, but it pins its hopes on iPhone 7 and services

  25-10-2016 23:51
  
  Apple today (October 25) posted quarterly revenues of $46.9bn for the three-months to September 24 and quarterly net income of $9bn, both these figures down from $51.5bn and $11.1bn (respectively) a year earlier. But its leadership remains bullish, telling analysts it 'sells everything it produces.'
  The mixed results were based on the back of slowing sales of the iPhone 6 in anticipation of the latest updated smartphone series iPhone 7, but Apple was quick to trumpet the success of its latest mo
  
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• URLs get the “bigly” Trump treatment from Hill Holliday creatives

  25-10-2016 20:09
  
  Riffing off of the Trump nomenclature, three creatives from Hill Holliday decided that it’s time to give URLs the “UGE” treatment. Trump’s “bigly,” a word that now occupies the same space as “strategery” (made up by Will Ferrell as George W. Bush), has inspired Make URLs Bigly Again, a site that eschews the notion that short URLs are desirable. 
  The digital inspiration is link shortener bit.ly — but instead of making links shorter, it va
  
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• Has the stage finally been set for programmatic creative?

  25-10-2016 19:45
  
  The phrase “programmatic creative” has been on everyone’s lips and on people’s minds for a while, but it might be that years from now, 2016 may be considered the year the industry pivoted to embrace the technology and methodology in a meaningful way.
  Just last week, the Interactive Advertising Bureau (IAB) announced the release of its Dynamic Content Ad Standard as the driving protocol to coalesce the digital ad industry around a common set of rules and best practices to
  
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• High-speed broadband in flight now available with soft launch

  25-10-2016 19:21
  
  Global mobile satellite communications Insmarat has announced its next generation in-flight broadband service, GX for Aviation, has gone live under a ‘soft launch’ phase with Lufthansa.
  GX for Aviation is the first in-flight connectivity solution provided through a single operator. It is meant to offer an onboard connectivity experience on par with broadband services available on the ground.
  Lufthansa will commence commercial passenger services with GX for Aviation next month. Other
  
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• Impress becomes first state-approved UK press regulator, gets nod from NUJ

  25-10-2016 19:06
  
  Impress has become the first officially recognised UK press regulator after sealing approval from the government-funded Press Recognition Panel (PRP) today (25 October).
  Most of Britain's national and regional newspaper and magazines have joined the regulator Ipso since it was set up in 2014, but press reform campaigners have slammed the body for its lack of independence, claiming it is controlled by the very newspapers it regulates.
  Impress was established in the same year by Jonathan Heawood a
  
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• Pepsi follows Coca-Cola and brings social in-house, appoints Firstborn as digital creative agency

  25-10-2016 18:49
  
  PepsiCo has followed rival Coca-Cola and brought its social media in-house and at the same time has appointed Firstborn as its new digital creative agency. 
  The food and drink giant kicked off a review in September, a move which has seen PepsiCo replace incumbent Cheil Worldwide. 
  The brand's social media will now be run from its new content studio in New York City, which is over seen by Brad Jakeman, president of PepsiCo's global beverage group. 
  The news come
  
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• Wells Fargo launches ad campaign while facing prospect of losing nearly half of its retail customers

  25-10-2016 18:14
  
  Wells Fargo's fake accounts scandal could spur almost half - 44 per cent - of the bank's existing retail customers to walk out the door, according to a study published today  by management consulting firm cg42.
  The study found that the unfolding scandal has 14 per cent of Wells Fargo's existing customers planning to leave, with another 30 per cent considering other alternatives, including walking out the door. In a rapid fire attempt to change the narrative, the company also debuted a natio
  
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• P&G puts in-store promotional spending under the microscope as it looks to redirect budgets into other parts of the marketing mix

  25-10-2016 18:04
  
  Procter & Gamble’s (P&G) annual marketing spend continues to be a source of discussion at the company as it looks to increase in both the efficiency and effectiveness of its outlays. But, under the microscope now is promotional advertising, which bosses at the FMCG giant are concerned is being wasted in some key areas.
  Speaking on an earnings call today (25 October) following its first quarter financial update, P&G’s chief financial officer Jon Moeller said that he wants
  
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• The route towards a more diverse creative industry does not have to begin in the classroom

  25-10-2016 17:45
  
  Do schools kill creativity? This is a question raised in one of my favourite Ted Talks by Sir Ken Robinson – and he’s not far off the mark.
  The UK government has just announced its plans to force 90% of students to study the traditional core curriculum, which includes absolutely no creative subjects. In response, the Creative Industries Federation is referring to a ‘creative talent drought’ and calling for a radical shift in blinkered education policy.
  As grim as thi
  
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• Movers and shakers: John Lewis, Grey, William Hill, AMV, Bauer, Hearst and more

  25-10-2016 17:45 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Industry divided as government probes TV gambling ads

  25-10-2016 17:43 via campaignlive.co.uk
  
  The government's proposal to investigate the impact of TV gambling ads is poised to sharply divide the ad industry after several agencies spoke out about the ethics of a "grubby category".
  
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• O2 on how it has turned its customers into rugby fans

  25-10-2016 17:42
  
  O2 has renewed its sponsorship of the Rugby Football Union (RFU) in a move that it says will feel “more like a partnership than a campaign”.
  The 21-year-old deal will be extended by a further five seasons, which means that in total the company will have been the principle partner of England rugby for 25 years, making it one of the longest rugby sponsorships in the world.
  O2 will be the lead partner for England Senior Men’s, England Women and England Saxons t
  
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• Ad of the Day: Irn Bru launches Xtra big billboard to promote first permanent new product in 35 years

  25-10-2016 17:39
  
  Irn Bru has left people baffled with its new billboard campaign 'It Makes No Sense' promoting Irn Bru Xtra.
  The first permanent new product to be released by the company promises "Xtra taste and no sugar" and uses the consumer insight that sugar free fizzy drinks have less taste with the baffling billboard headline "Massive 1973 quiche dong."
  The campaign, released yesterday (Monday 24 October), is currently running as a large scale building wrap at Glasgow Central
  
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• PepsiCo kicks off review of European digital business

  25-10-2016 17:37 via campaignlive.co.uk
  
  PepsiCo, which owns the Pepsi, Tropicana and Walkers brands, is reviewing its digital roster of agencies across Europe.
  
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• Havas UK business grows 8.6% in third quarter

  25-10-2016 17:13 via campaignlive.co.uk
  
  Havas has reported third-quarter organic growth of 8.6% in the UK, where the company says it is continuing to invest despite economic uncertainty caused by Brexit.
  
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• How Dennis Publishing plans to generate awareness for the Heart of England Forest on The Drum’s Do It Day

  25-10-2016 17:07
  
  Dennis Publishing challenged the industry to plant 10,000 trees in 24 hours as part of its #treesfortrees campaign in 2015, to put the charitable Heart of England Forest on the public radar and overcome the obstacle that according to the NCVO, environmental charities rank 12th in public donations.
  The charity was founded by the publisher’s founder Felix Dennis, a strong advocate of combating deforestation in the UK. This year Dennis challenged teams to take the brief one step further, util
  
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• Being 'on brand': Consistency and personality rule at Bynder's 'OnBrand 16' conference in Amsterdam

  25-10-2016 17:00
  
  Global marketing solutions and asset management provider Bynder hosted the sold out OnBrand 16 conference on 13 October at Beurs van Berlage in Amsterdam, providing invaluable insights from speakers from Twitter, Skyscanner, 72andSunny, LinkedIn, Uber and more.  A total of 550 delegates attended from across Europe to absorb crucial branding insights from top brands who are doing it well.
  Here are some of The Drum’s key takeaways:
  Brands must be socially consistent instead of
  
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• Hooch lands in hot water over Facebook ad

  25-10-2016 16:50 via campaignlive.co.uk
  
  Alcopop brand Hooch has been rapped by the Advertising Standards Authority over a video appearing on the Facebook page of Vine star Joe Charman.
  
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• Nominations for The Drum Network Awards 2016 revealed

  25-10-2016 16:40
  
  Finalists for The Drum Network Awards 2016 have been revealed, with Click Consult’s work for Lloyds Pharmacy and Rapp’s ‘My Local Mothercare’ campaign among those earning a nomination.
  Categories for the DNAs are split into Agency awards, Campaign/Strategy awards and a range of Special awards, including Rising Agency Star, as well as Regional awards.
  Rob Shaw, chair of the judges, said: "It's fair to say that finding winners from such a strong set of submissions from
  
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• Game's festive campaign builds on YouTube heritage

  25-10-2016 16:38 via campaignlive.co.uk
  
  Game has hired actor and YouTube star James Buckley to front this year's Christmas campaign as the video-game retailer returns to TV.
  
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• Pizza Hut CEO planning to fix brand's digital flaws

  25-10-2016 16:31 via campaignlive.co.uk
  
  Pizza Hut's UK chief executive says he is "very aware" that the brand's digital profile is not good enough amid competition from new entrants such as Just Eat and Deliveroo.
  
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• Brexit could boost challenger banks, Atom marketer says

  25-10-2016 16:25 via campaignlive.co.uk
  
  Brexit could create an opportunity for disruptive financial brands, the chief marketing officer of digital challenger bank Atom has said.
  
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• My Media Week: Jenny Biggam, the7stars

  25-10-2016 16:13 via campaignlive.co.uk
  
  Campaign joins Jenny Biggam, owner of the7stars, as she co-chairs the Media Week Awards, oversees launch plans for new agency The Bountiful Cow, and avoids serious injury at Pilates.
  
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• Heineken taps Publicis UK for global digital work

  25-10-2016 16:08 via campaignlive.co.uk
  
  Heineken has appointed Publicis UK to its global digital agency roster for its eponymous beer brand.
  
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• John Lewis promotes former marketing boss to managing director position

  25-10-2016 16:05
  
  The John Lewis Partnership has appointed former marketer Paula Nickolds as its new managing director.
  She will replace veteran managing director Andy Street, who is quitting John Lewis to explore a career in politics. He will leave the retailer this month following his selection as the Conservative party candidate in next year’s West Midlands mayoral race.
  Nickolds, who has been with the business since 1994, finally joined the board back in 2013 as buying and brand director. During her two
  
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• John Lewis promotes former marketing boss to managing director

  25-10-2016 16:05
  
  The John Lewis Partnership has appointed former marketer Paula Nickolds as its new managing director.
  She will replace veteran managing director Andy Street, who is quitting John Lewis to explore a career in politics. He will leave the retailer this month following his selection as the Conservative party candidate in next year’s West Midlands mayoral race.
  Nickolds, who has been with the business since 1994, finally joined the board back in 2013 as buying and brand director. During her two
  
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• The O2, Innocent drinks, Conde Nast amongst UK Event Awards nominees

  25-10-2016 16:00
  
  The O2, British Airways, Conde Nast and The Natural History Museum are amongst those nominated for this year’s UK Event Awards.
  Recognising and rewarding the very best of Britain’s events industry, The Drum’s UK Events Awards celebrate everyone from event organisers to suppliers and marketers.
  Also featuring on the shortlist is Fuse Sport + Entertainment with four nominations in categories including Event Sponsorship of the Year for Nissan and UEFA Champions and Event Technolog
  
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• About.com launches Lifewire, its third vertical

  25-10-2016 16:00
  
  About.com has debuted Lifewire, a new site focusing on information that provides advice and answers around technology. Lifewire simplifies technology topics such as How to Rearrange Icons on the iPhone, The 7 Best Drones to Buy in 2016 or 10 of the Most Random Things to Go Ridiculously Viral.
  With 40 experts and over 16,000 articles, Lifewire teaches users “how to fix what isn’t working, buy the right gear, get the most out of their screens and gadgets, and have fun with technology,&
  
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• Snapchat’s created the first ever ‘welcomed’ ads – and they’re making a killing

  25-10-2016 15:33
  
  “Any advertisement in public space that gives you no choice whether you see it or not is yours. It belongs to you. It's yours to take, rearrange and re-use. Asking for permission is like asking to keep a rock someone just threw at your head.”
  So said Banksy, in his (brilliant) book, Wall and Piece.
  Advertising has had a long history of being much-maligned. Nobody likes ads, we just put up with them. We recognise that they prey on our insecurities but, by virtue of both
  
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• Apollo tyres on hunt for creative agency

  25-10-2016 15:33 via campaignlive.co.uk
  
  Apollo, the tyre manufacturer, is looking for a creative agency to handle its Vredestein brand.
  
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• Pitch update: Vimto, uSwitch, Zoopla, British Red Cross, Wealthify, Mission Foods

  25-10-2016 15:23 via campaignlive.co.uk
  
  Vimto is reviewing its creative account, while pitches for the combined uSwitch and Zoopla business took place last week.
  
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• Why more teams want stadiums like Atlanta's SunTrust Park than Chicago's Wrigley Field

  25-10-2016 15:07
  
  When the Chicago Cubs host the Cleveland Indians for Game 3 of the 2016 World Series in Chicago, it will be the first championship baseball game at Wrigley Field since 1945.
  That makes this a remarkable moment for the Cubs franchise and its fans, as well as the stadium itself. And that’s because Wrigley is behind only Boston’s Fenway Park, which opened two years prior in 1912, as the oldest stadium in Major League Baseball. What’s more, Wrigley and Fenway are the only two ballp
  
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• Hulu increases marketing as Netflix slows theirs down

  25-10-2016 15:00
  
  Found Remote recently launched a new partnership with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts.
  For the end of October, Netflix was still in the lead but decreased their marketing by 44%. Huly on the other hand increased the number of shows they marketed from 3 to 9. Here are the full insights.MediaRadar chart for Found Remote
   
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  Insights: 
  Hulu increased the number of shows they ar
  
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• Ball & Hoolahan: Marketing Campaign Manager

  25-10-2016 15:00
  
  £65,000 per annum :Ball & Hoolahan:
  Inventive, commercially astute and intelligent marketer required for this leading player in the City of London. Offering an entrepreneurial and non...
  London
  
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• TBWA launches cultural editorial arm Backslash

  25-10-2016 14:53 via campaignlive.co.uk
  
  TBWA Worldwide is introducing an editorial capability called Backslash to help weave cultural and trends insight into the lives of its employees to inform their creative output.
  
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• John Lewis names Paula Nickolds as managing director, marking first female boss in brand's 152 year history

  25-10-2016 14:48
  
  John Lewis has promoted its commercial director Paula Nickolds to the role of managing director, marking the first time a woman has been at the helm of the brand in its 152-year history. 
  The department store has announced that Nickolds, who has held a number of senior roles at the company, will take over from veteran boss Andy Street who is stepping down to run as the Conservative candidate for the mayor of West Midlands. 
  As well as being the first female to run John Lewis
  
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• Peroni and Ocado trial IoT purchases

  25-10-2016 14:47 via campaignlive.co.uk
  
  Peroni Nastro Azzurro has partnered online supermarket Ocado to run a beta launch of its first smart device.
  
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• John Lewis appoints Paula Nickolds as first female MD

  25-10-2016 14:45 via campaignlive.co.uk
  
  John Lewis has promoted commercial director Paula Nickolds to succeed Andy Street as managing director.
  
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• Zoe Howorth takes marketing role at revived Hofmeister

  25-10-2016 14:40 via campaignlive.co.uk
  
  Former Coca-Cola Great Britain marketing director Zoe Howorth has joined the Hofmeister Brewing Company, the business formed to relaunch the eponymous lager brand, as marketing director.
  
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• 'Goliath' captures outsized share of Amazon Originals viewers

  25-10-2016 14:40
  
  Billy Bob Thornton knows good TV, with a starring role in the critically acclaimed first season of Fargo. Now he's back in the Amazon Original 'Goliath,' and viewers can't get enough. 
  Insights from Jumpshot:
  · A "Goliath" Debut: Goliath, an Amazon Original series starring Billy Bob Thornton, debuted on Amazon Prime on 10/14 and drove a 97% share of the top 10 shows this week.  Though the creator of the series, David E. Kelley, recently noted he would would have accepted if the
  
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• Unilever’s LUX hair care brand redesigned to push premium credentials

  25-10-2016 14:36
  
  Unilever has introduced a new design for its LUX hair care in China to better communicate the premium positioning of the brand.
  LUX wanted to achieve a stronger impact on shelf and establish itself as “owners of ‘Shine’” within the Chinese hair care category. The brand worked with JDO on the new look, which targets Chinese women aged 22-40 who are ‘independent, aspirational and bold’ and who enjoy time to take care of them-selves. Packs feature gold tone colou
  
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• A tour to the future with CANAL+

  25-10-2016 14:00
  
  From October 8th through October 11th, France's Canal+ "teleported" its viewers to the year 2050 by launching 'Un Tour Vers le Futur' (A Tour to the Future), a four-day themed programming event highlighting futuristic movies, series, and specially created original productions and interactive features depicting what the future might look like. Brands such as Seat and food-delivery service Deliveroo also hopped on board and helped shape the experiences.
  Throughout the programming event Canal+
  
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• William Hill appoints new chief customer officer amid merger turmoil

  25-10-2016 13:41 via campaignlive.co.uk
  
  Bookmaker William Hill has promoted Cem Miralay to chief customer officer after former group chief marketing officer Alex O'Shaughnessy left the company earlier this month.
  
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• Sony turns to Manchester city winger Leroy Sané to promote Xperia brand

  25-10-2016 13:37
  
  Manchester City winger and German national player Leroy Sané has signed an advertising deal with Sony.
  As part of the deal Sané will appear in a television ad campaign for Sony’s Xperia XZ and Xperia Z X Compact mobile phones.
  Sané will help Sony target the wider European market given the Premier League club's growing popularity as a result of new manager, Pep Guardiola, joining the club this season and the growing expectations of Cit
  
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• Primesight wins BT outdoor ad contract with free wi-fi in phone boxes

  25-10-2016 13:36 via campaignlive.co.uk
  
  Primesight has won the outdoor contract for BT's phone boxes from JCDecaux in a deal that will mean consumers get free wi-fi and calls from upgraded phone kiosks.
  
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• Carlsberg to bring gluten free vegan lager to UK

  25-10-2016 13:29
  
  Carlsberg UK is set for a marketing push of its Czech lagers Celia organic and Celia Dark which it will roll out this November, produced by Czech micro brewery Zatecky Pivovay, co-owned by the Carlsberg group.
  Carlsberg vice president of marketing, Liam Newton said that gluten free tapped into current consumer trends and gave the brand a point of difference. Celia also claims that the organic range of lagers are only 136 calories, and made with only three ingredients which ar
  
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• Advertisers may be spending more on mobile, but are still failing to connect the dots

  25-10-2016 13:20
  
  Sharper measurement is often talked about but rarely defined for a mobile market which many believe is falling behind the walled gardens of the world’s largest online behemoths. Marketers buy inventory from these suppliers but is it delivering commercial value, or is it working because the likes of Google and Facebook say it is?
  Transparency concerns in a fragmented customer journey
  The danger of having to trust both the buyer and the seller of media was for all to see last month
  
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• Helen Tupper: ‘Before changing jobs follow these three rules’

  25-10-2016 13:17
  
  It’s likely that in the next 12 months you’ll be thinking about leaving your job. You could even be one of the 30% of people who are looking for new opportunities right now. There is nothing unusual about moving jobs in today’s career culture. Gone are the staircase-like, linear progressions of previous generations. Now we are all subject to more ‘squiggly’ careers, with rapid change and uncertainty. Our search for value in our jobs has become much more complex.
  Whi
  
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• Why Médecins Sans Frontières is using festivals to reach a new generation of supporters

  25-10-2016 13:14
  
  Every day of the year, Médecins Sans Frontières’ (MSF) doctors, nurses and volunteers are out in the field providing life-saving humanitarian aid and medical care to people in more than 70 countries worldwide.
  In a bid to generate vital donations for doctors operating in some of the world’s most dangerous environments and raise awareness among a new generation of supporters, MSF UK set up mobile clinics at three UK festivals this summer and invited people
  
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• O2 to deliver more personalised mobile experiences for fans with renewal of English Rugby partnership

  25-10-2016 13:10
  
  O2 has extended its longstanding partnership with Rugby Football Union (RFU) with a five-season deal that will focus on creating more integrated, connected and personalised experience across mobile devices.
  The renewal of the sponsorship will see O2 remain as a lead partner with the England Senior men’s team, England Women and England Saxons teams until 2021. This will see O2’s branding continuing to feature on both match and training kits as well as securing its position as the
  
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