Marketing news

• DNA Recruit: Senior Account Director - Independent Creative Agency - London

  24-10-2016 22:34
  
  £62000.00 per annum + bonus & benefits:DNA Recruit:
  An exciting opportunity for a Senior Account Director with shopper experience to join an independent creative agency based in London. This is a great opportunity to join a prestigious and highly respected London based independent creative agency. With vas
  London
  
  Read more

• The nine second rule: opting out of pop-up ads within seconds is the norm, study finds

  24-10-2016 22:08
  
  The New York-based firm Mediabrik recently studied how people interact with their smart phones when an ad appears and learned that there was a distinct preference depending on how the ad was presented and that a pop-up ad was viewed for nine seconds compared to 44 seconds for the opt-in ad.
  The firm recruited 64 test subjects with the objective of finding out the different reaction to an 'opt in' ad versus a 'pop up' ad. 
  “There was no research out there that quantified this until the
  
  Read more

• Maria Smith named M&C Saatchi LA ECD

  24-10-2016 19:37
  
  Maria Smith has tread a creative path as a copywriter, ACD and creative director for 12 years — nearly 10 of which have been spent with M&C Saatchi LA.
  Today, the Los Angeles based agency has promoted Smith to executive creative director (ECD) after demonstrating her expertise and dedication to the agency.
  Smith started her run at TBWA\Tequila and then was part of the integrated team at TBWA\Chiat\Day, where she worked on Nissan, Infinit, Sony and Energizer. At M&C S
  
  Read more

• London Evening Standard and the Independent launch diversity driven apprenticeship programme

  24-10-2016 19:27
  
  The London Evening Standard and the Independent have launched an apprenticeship programme designed to encourage greater diversity in newsrooms.  
  The apprenticeships will offer a structured combination of college-based education and on-the-job experience over a two-year period and have been backed by partners including Goldman Sachs, Peabody, the Worshipful Company of Stationers & Newspaper Makers and the Journalism Diversity Fund.
  The scheme will focus on recruiting candidates from a d
  
  Read more

• Advertisement

• Can livestreaming make for compelling linear TV programming? Viacom thinks so

  24-10-2016 19:00
  
  Can the best of live video on social be integrated into linear TV programming? That’s what Viacom is betting on, announcing earlier today that Viacom Labs (its division dedicated to figuring out the future of TV fandom and engagement) will debut a new format that integrates curated livestreams from fans into scheduled programming.
  MTV Australia will be the first to produce and launch a show with this format, which will debut some time in 2017. MV Australia – with the help of Viacom t
  
  Read more

• ITV to cut 120 jobs in effort to plug gap in ad revenue sparked by Brexit

  24-10-2016 18:34
  
  ITV has cited the political and economic uncertainty steaming from Brexit as the reason for cutting 120 jobs as part of a £25m cost saving strategy intended to plug the gap in declining ad revenue.
  Prior to the EU referendum the UK advertising market which had been expected to rise more than 7% this year following a 10% increase in 2015. However, the negative impact on the economy following the result led to a decline across the board which hit the advertising indutry. This has been i
  
  Read more

• Top 10 B2B marketing trends for 2017 make up a 'digital mesh,' report suggests

  24-10-2016 18:20
  
  A new report published today suggests important emerging trends for digital platforms  including the need for a digital 'mesh' to support the future of digital business and its underlying platforms and IT practices. 
  A digital mesh focuses on people and the Internet of Things (IoT) endpoints, the Gartner report suggests as well as the information and services that these endpoints access. With capabilities such as blockchains, distributed ledgers and digital twins, it is possible now to
  
  Read more

• Creative Work of the Week: GBK encourages burger fans to 'Vote Rump'

  24-10-2016 18:10
  
  GBK’s rallying cry to ‘Vote Rump’ has clearly worked on The Drum readers as You Agency steals this week’s European Creative Work of the Week prize.
  Created in response to the dozens of new UK burger joints, GBK is claiming its burgers are so good they could get votes as a party candidate for the US election.
  Underpinned by the strapline ‘Vote Rump, our thickest burger ever’, You Agency has developed the creative idea further with payoff lines such as: ‘I
  
  Read more

• Advertisement

• Gabriele Skelton: Account Manager - branding, design and innovation

  24-10-2016 17:51
  
  £28000 - £32000 per annum + bonus:Gabriele Skelton:
  This well-established and ambitious agency are looking for an Account Manager with a passion for innovative design and drinks.
  London
  
  Read more

• Culture Secretary warns: 'My children can recite just about every gambling ad there is'

  24-10-2016 17:23 via campaignlive.co.uk
  
  Culture secretary Karen Bradley says she wants to investigate the effect of gambling ads on TV because "my children can recite just about every gambling advert that there is".
  
  Read more

• Mondelez to review Philadelphia pan-European account

  24-10-2016 17:19
  
  Mondelez International is reviewing its pan-European account little more than a year after it rekindled its relationship with JWT following a brief flirtation with BBH, The Drum understands.
  The creative shop has been informed of the review and a source revealed it would repitch.
  JWT declined to comment on the matter, though it faces a tricky challenge contesting an account that could be poised for its third agency in a little over a year.
  A statement from Mondelez read: “As common wi
  
  Read more

• Watchdog group demands FTC set guildelines to stop 'influencer marketing' to children

  24-10-2016 17:07
  
  The Center for Digital Democracy (CDD) and two other non-profit groups filed a complaint at the Federal Trade Commission (FTC) on Friday asking for an investigation and enforcement action against Google, Disney’s Maker Studios, DreamWorks-owned AwesomenessTV, and two other companies for the deceptive practice of  'influencer' marketing toward children by disguising commercial material as content.
  "We have been tracking this for many years and have seen the explosion of influencer mark
  
  Read more

• Watchdog group demands FTC set guidelines to stop 'influencer marketing' to children

  24-10-2016 17:07
  
  The Center for Digital Democracy (CDD) and two other non-profit groups filed a complaint at the Federal Trade Commission (FTC) on Friday asking for an investigation and enforcement action against Google, Disney’s Maker Studios, DreamWorks-owned AwesomenessTV, and two other companies for the deceptive practice of  'influencer' marketing toward children by disguising commercial material as content.
  "We have been tracking this for many years and have seen the explosion of influencer mark
  
  Read more

• How to scale your social strategy with the growth of your company

  24-10-2016 17:05
  
  Flying Tiger Copenhagen has experienced astronomical growth in the past year, and the quirky design brand shows no signs of stopping. Currently expanding globally at a rate of three new stores a week, the Danish retail giant boasts 680 stores in 29 countries, and counting.
  But when your business is growing this fast, how can you make sure your social strategy (and team) can keep up? Managing a social media operation across multiple markets can raise challenges around brand consistency, customer
  
  Read more

• JWT on alert as Philadelphia calls creative review

  24-10-2016 16:59 via campaignlive.co.uk
  
  Philadelphia, the cream-cheese brand, is on the hunt for a new creative agency.
  
  Read more

• Carluccio’s design-led rebrand places focus on consumer not product to shake off ‘old-fashioned’ perception

  24-10-2016 16:44
  
  Italian restaurant chain Carluccio’s has overhauled its image and introduced new branding after research revealed it’s ‘honestly Italian’ positioning wasn’t resonating with consumers, who were unsure what the brand stood for.
  Launched in 1999 Carluccio’s had previously focused its branding on its authentic Italian dishes, however two research studies commissioned by the restaurant chain showed that the brand was perceived as old-fashioned and bland.  &nbs
  
  Read more

• Crowdfunding site GoFundMe reaches $3bn

  24-10-2016 16:40
  
   GoFundMe, the world's largest social fundraising platform,  announced that it has reached more than $3 billion raised by its giving community of over 25 million donors. This fundraising milestone comes on the heels of campaigns that have delivered help to educators and their classrooms, families affected by illness or disaster, and community members in need.
  As an example, GoFundMe's giving community has come together to support those who need help time and again, including raising mo
  
  Read more

• The Great & The Good: Senior Account Director

  24-10-2016 16:39
  
  £55000 - £65000 per annum + significant benefits :The Great & The Good:
  A hugely successful networked agency is on the hunt for a Senior Account Director..
  London, City of London
  
  Read more

• The Drum’s co-founder on why Do It Day matters at a time of cynicism in marketing

  24-10-2016 16:30
  
  The Drum’s co-founder and editor-in-chief Gordon Young has spoken about the value of Do It Day and its ambitions to affect change in the industry over the course of a day at a time when onlookers are increasingly cynical about the state of the advertising industry.
  What makes The Drum different from those cynics, Young tells Beet.TV, is that “we are genuinely very excited about how the world is developing; we are very optimistic about the role of digital and tech”. That optimis
  
  Read more

• Netflix, Apple and Google top list of UK's most loved brands

  24-10-2016 16:25 via campaignlive.co.uk
  
  A study of the most loved brands in the UK, US and Brazil has found that digital media, mobile and online shopping brands dominate our affections.
  
  Read more

• Cloud-based app 'Slack' reaches 4 million daily users

  24-10-2016 16:24
  
  The fastest growing business application Slack has reached over four million daily active users worldwide, it was reported today.
  The cloud-based messaging app, popular among workplaces, has more than 1.25 million customers paying to use the service including high profile companies, such as LinkedIn, eBay, Conde Nast, and EA.
  With a current annual revenue of $100m, the service allows users to communicate with others through dedicated channels, and customize usability through apps such as Trello,
  
  Read more

• UK adspend forecast upgraded with Brexit impact to hit 2017

  24-10-2016 16:17 via campaignlive.co.uk
  
  UK adspend figures for 2016 have been revised up to 5.2% after a higher-than-expected growth for the first half of the year, despite concerns from business over Brexit.
  
  Read more

• UK adspend forecast for 2016 upgraded as Brexit to impact next year

  24-10-2016 16:17 via campaignlive.co.uk
  
  UK adspend figures for 2016 have been revised up to 5.2% after a higher-than-expected growth for the first half of the year, despite concerns from business over Brexit.
  
  Read more

• Does Snapchat want to replace your TV? Job listing hints at original programming plans

  24-10-2016 16:15
  
  Snapchat appears to be eyeing a foray into original programming in a move that could offer up a challenge to platforms like Netflix and Amazon Prime.
  The messaging app’s recently created parent company, Snap Inc, has posted a job listing indicating that it was on the hunt for development managers for “original shows,” to oversee the development and production of scripted and unscripted programming.
  First spotted by Business Insider, the job description on the ad says that
  
  Read more

• FA secures international broadcast deal with Pitch International and IMG to make the Emirates FA Cup a global sporting event

  24-10-2016 16:07
  
  The marketing and sponsorship appeal of the FA Cup is expected to grow significantly after the Football Association (FA) agreed a new broadcast rights deal with Pitch International and IMG to show the tournament globally.
  In a deal which the FA has hailed as “hugely significant”, The Emirates FA Cup will now have a greater international reach after Pitch International purchased the broadcast rights for western Europe, the Middle East and North Africa and IMG acquired the rights for t
  
  Read more

• Donald Trump and the end of advertising as we know it

  24-10-2016 16:05
  
  A very long time ago, humanity agreed to be decent to one another. Somewhere, in the history of civilization, we recognized that our success as people relied on a baseline understanding of good citizenry. The rules, of course, were unwritten. Because why would you have to write them down? Society would shame people into playing along. That’s how norms are created.
  And Donald Trump is how norms are destroyed.
  The thing about norms is that they take forever to create. The guardrails are esta
  
  Read more

• Vox Pop: How do we convince creative investment and talent post-Brexit?

  24-10-2016 15:52
  
  Post-Brexit, the creative industry lives in fear of an uncertain future. Global history has been made, and the full impact of not being a part of the EU, will not be known for some time. Amid an uncertain political and economic situation that has rippled across industries globally, The Drum Network has asked its members; how can we convince investors and talent alike to continue to view Britain as a creative hub post-Brexit?
  Gellan Watt, global brand strategist, agency growth consultan
  
  Read more

• Steve Wozniak on why Apple should be more open

  24-10-2016 15:09
  
  Apple must show “more openness” when it comes to working with rivals, according to its co-founder Steve Wozniak.
  Speaking in a video interview with Marketing Week, filmed during Festival of Marketing 2016, Wozniak was asked what advice he’d give to current Apple CEO Tim Cook.
  “I would urge him, where it makes sense, to consider a lot more openness. [There is an opportunity] working with other companies that Apple consider competitors,” he answered.
  “But
  
  Read more

• Haters Back Off and Luke Cage are the most popular digital series in the US

  24-10-2016 15:00
  
  Netflix's new Haters Back Off has risen in popularity. Here are the full insights from Parrot Analytics. 
  For October 14 – October 20, 2016 - Top 5 Digital Original Series in the US and Average Demand Expressions™:
  Marvel's Luke Cage, Netflix: 33,761,364
  Haters Back Off, Netflix: 15,758,604
  Stranger Things, Netflix: 15,714,634
  Narcos, Netflix: 7,606,476
  The Ranch, Netflix: 7,026,095
  Insights from Parrot:
  New to the Top 5 most popular digital originals in the US last we
  
  Read more

• The imperative of not being earnest

  24-10-2016 14:49
  
  I had a client once who was an earnest young chap. He was so earnest that, unbeknownst to him, his nickname at the agency was Shackleton. He was earnest beyond his years, prematurely earnest, a young urban professional fogey.
  One day whilst crossing the car park en route to a meeting, we paused at his 3 Series BMW for him to retrieve his briefcase from the boot. It was like he had done a supermarket sweep at the City Airport branch of Waterstones. There were a dozen hard back management bestsell
  
  Read more

• Wayfair and A&E partner on shoppable TV series ‘The Way Home’

  24-10-2016 14:40
  
  Wayfair and A&E Networks last week announced that they are teaming on a new series, The Way Home, that will be fully shoppable. The first episode premiered on Saturday.
  Hosted by interior designer Evette Rios and lifestyle expert Megan Colarossi, the show will feature home décor DIY how-tos and room makeovers. All products highlighted in the show will be available for purchase aftewards on Wayfair.com. 
  Loading...
  “We are excited to team up with A+E Networks to produce a ne
  
  Read more

• Liverpool manager Jürgen Klopp adds New Balance to his growing sponsorship portfolio

  24-10-2016 14:35
  
  Jürgen Klopp continues to be one of the most marketable managers in world of football after New Balance announced that the Liverpool boss was its new brand ambassador.
  The agreement will see the German lend his image for promotional use within the US sports brand’s upcoming marketing campaigns. 
  Klopp is already regularly seen wearing New Balance products during Premier League broadcasts given Liverpool’s £28m a year kit deal with the brand believed to be worth around
  
  Read more

• AI ‘judge’ predicts correct outcome in majority of human rights cases

  24-10-2016 14:06
  
  A robotic judge has been developed by scientists at University College London and the University of Sheffield and Pennsylvania which has correctly predicted the outcomes of hundreds of cases heard at the European Court of Human Rights.
  The software can weigh up legal evidence and moral questions of right and wrong to accurately predict the result in hundreds of real life court cases. According to researchers, the AI predicted the verdicts to an accuracy of 79% by looking for patterns in the text
  
  Read more

• Google revealed to working on standalone virtual reality device according to new documents

  24-10-2016 14:03
  
  Google is reportedly testing a prototype wireless virtual reality (VR) device, according to new documents filed with the Federal Communications Commission.
  The Alphabet-owned company’s application to the FCC asks for permission to conduct nationwide testing on the device with its employees, contractors, and developers.
  The new device is understood to be separate from Google’s Daydream VR headset, which is due to be released within the next few weeks. The Daydream allow
  
  Read more

• Why Ted Baker’s Ray Kelvin is not your average CEO

  24-10-2016 13:38
  
  A CEO who refuses to show his face in public may sound foolish in the age of Twitter and Instagram but then Ted Baker founder Ray Kelvin is not your average CEO.
  Hugging means a lot to Kelvin and he has a rule that everyone at the brand’s head office must hug him before they talk. In fact, within seconds of our introduction, he embraces me with the sort of hug two reunited lovers might indulge in. It takes 73 seconds to end.
  “Don’t report me for sexual harassment,” h
  
  Read more

• Ted Baker’s Ray Kelvin is not your average CEO

  24-10-2016 13:38
  
  A CEO who refuses to show his face in public may sound foolish in the age of Twitter and Instagram but then Ted Baker founder Ray Kelvin is not your average CEO.
  Hugging means a lot to Kelvin and he has a rule that everyone at the brand’s head office must hug him before they talk. In fact, within seconds of our introduction, he embraces me with the sort of hug two reunited lovers might indulge in. It takes 73 seconds to end.
  “Don’t report me for sexual harassment,” h
  
  Read more

• Travel operator Busabout turns to Heehaw and vlogger community to drive 2017 sales

  24-10-2016 13:36
  
  UK based travel operator Busabout has launched a new campaign video, created by Heehaw, promoting its range of tours available in 2017.
  The launch video for their 2017 campaign saw Edinburgh-based video specialists Heehaw work closely with dozens of vloggers, collating hundreds of hours of footage from Busabout travellers.
  Mally Graveson, Heehaw’s managing director, said “Busabout was our first ever customer back in 2000. We love the company and we love their brand of travel and adve
  
  Read more

• Advertising and internet retailer revenue likely to be hit hard by global cyber attack

  24-10-2016 13:13
  
  The global denial of service (DDOS) attack on server company Dyn that took out the likes of PayPal, Twitter, Etsy, Reddit and Spotify may have wreaked havoc on revenues for internet businesses, marketers and media owners.
  Over the course of several hours a spate of three attacks restricted access to some of the world’s biggest websites and cable firms. All the companies were clients of Dyn, which is used to help consumers find sites online.
  The FBI and the US department of Homela
  
  Read more

• Spinning a PR crisis – latest Marketoonist

  24-10-2016 13:06
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
  Read more

• Spinning a PR crisis

  24-10-2016 13:06
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
  Read more

• Trump vows to block AT&T-Time Warner merger over fears that 'dishonest mainstream media' would be too powerful against him

  24-10-2016 13:00
  
  Donald Trump has vowed to block AT&T’s acquisition of Time Warner if he becomes president, arguing that it would monopolise power among too few media companies, including those which he believes are hostile to his presidential bid.
  The Republican nominee made the announcement during a speech at Gettysburg on Saturday (22 October) which was intended to outline his plans and policies if he were to turn around Hillary Clinton’s double digit lead in the latest national polls and beco
  
  Read more

• Pernod Ricard on moving whisky away from its ‘old man in slippers’ image

  24-10-2016 12:20
  
  Chivas Regal is keen to open up its brand to female consumers, but admits that it does not see its advertising focus shifting away from men just yet.
  Speaking at an event to launch its new Chivas Regal Ultis edition, the brand’s global ambassador Max Warner told Marketing Week that even though whisky’s advertising is large male driven, this is changing – albeit slowly.
  “Our brand focus, due to a lot of our distribution and volume, is about masculinity and I don’t s
  
  Read more

• ITV cuts 120 jobs as post-Brexit slowdown bites

  24-10-2016 12:09 via campaignlive.co.uk
  
  ITV is cutting 120 jobs, or around 3% of its UK workforce, in the latest sign that a post-Brexit slowdown is hitting the media industry.
  
  Read more

• Secret Marketer: Budgeting is a useless time sink that gives finance directors the illusion of control

  24-10-2016 11:42
  
  The evenings are getting shorter, the leaves are falling from the trees and there is a slight chill in the air. This can only mean one thing: it’s time to get budgets completed.
  I see budgeting as a time-consuming exercise of limited value. It is, essentially, the most ineffective practice in business. Luckily, there are a few big hitters who agree with me. “It sucks the energy, time, fun and big dreams out of an organisation. It hides opportunity and stunts growth. It brings out the
  
  Read more

• Fitch buys StartJG in Hong Kong to grow Greater China footprint

  24-10-2016 11:04
  
  Fitch has acquired a majority stake in design agency StartJG in Hong Kong, renaming to Fitch Design.
  The customer experience design consultancy has bought StartJG in Hong Kong only, all other StartJG offices remain under the ownership of independent network The Start Group.
  Adding the 40-strong agency, the deal takes the number of Fitch studios in Greater China to three, the two others being in Beijing and Shanghai.
  StartJG Hong Kong founder Jonathan Cummings and managing director Cally Williams
  
  Read more

• Facebook employees allegedly tried to delete Donald Trump's posts but Mark Zuckerberg said censorship was 'inappropriate'

  24-10-2016 11:01
  
  Donald Trump has apparently provoked debate within Facebook's walls, with some of the social network's employees pushing for his updates to be removed on the grounds of "hate speech." 
  Sources familiar with the matter told the Wall Street Journal (WSJ) that statements made by the Republican candidate around immigration were viewed by staff as violating the company's policy on the matter. Those reviewing the content argued for the comments to be removed, but according to the report Facebook'
  
  Read more

• How TV quality differences will continue to impact console gamers

  24-10-2016 11:00
  
  The launch of the PlayStation 4 Pro and Microsoft’s announcement regarding Project Scorpio has broken new ground in console gaming as it marks the first time that console manufacturers have introduced a new model  mid-cycle that is designed to complement rather than replace the previous hardware. For the first time, consumers looking to replace their existing console will have a choice between a base level console and one that offers a significant step up in graphics and image quality
  
  Read more

• Creative Works: Featuring Publicis London, Ragged Edge, Disney and more

  24-10-2016 10:45
  
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 
  We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 31 October.
  
  Read more

• Channel 4 kicks off Great British Bake Off sponorship battle, as reports circle that bids could hit £8m

  24-10-2016 10:16
  
  Advertisers looking to dine out on the popularity of The Great British Bake Off may have to stump up as much as £8m for a sponsorship deal with Channel 4, according to a report in the Guardian. 
  The paper claims that the broadcaster is looking to recoup the expense of the reported £75m it paid the BBC for the rights to the show, which won't move to Channel 4 until 2018 due to a contractual issue between its maker Love Productions and the BBC. 
  Channel 4 is not believed to h
  
  Read more

• Review recap: Carling, Virgin Trains, Alfa Romeo

  24-10-2016 08:43 via campaignlive.co.uk
  
  Planes, trains and automobiles feature in the latest advertising and media reviews this week, as well as one of the UK's best-selling lagers.
  
  Read more

Follow @marketing_UKnws on Twitter!