Marketing news

Scientists suggest there may be some truth to ‘the Lynx Effect’ advertising slogan after all

23-10-2016 14:07

For years, men’s brand Lynx advertised itself on the premise that a spray of its deodorant could make even the most average of Joes become irresistible to women.
And while its campaigns may have seemed far-fetched, scientists are now suggesting that there may indeed be some truth to the marketing hype after all.
The Sunday Times, no less, today reports that “scientists have discovered that a splash of a well-chosen fragrance instantly lifts a less attractive man’s sex appeal se

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Paddy Power helps Jose Mourinho ‘park the bus’ on return to Chelsea

23-10-2016 13:14

Former Chelsea manager Jose Mourinho returns to Stamford Bridge today with his new club Manchester United – and Paddy Power is marking the occasion with another of its cheeky marketing stunts.
Mourinho’s United team ground at a 0-0 draw with Liverpool on Monday night with the kind of defensive performance that has been characterised as ‘parking the bus’.
And after a week of debate about the merits of such tactics by football pundits, and perhaps in anticipation of a simil

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AT&T agrees to buy Time Warner for $85bn in a move to create a new media behemoth

23-10-2016 11:10

Telecoms giant AT&T has agreed to buy Time Warner for $85.4bn (£70bn) in a deal poised to create one of the world’s largest media companies.
If approved by regulators, the deal will give the US’s second largest wireless telecoms company control of TV channels HBO, CNN and Cartoon Network and film studio Warner Bros, producer of the Batman and Harry Potter film franchises, and therefore access to a wealth of coveted content to stream across its network.
"This is a perfect ma

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Internet of things security under scrutiny after home devices were turned into hackers for Friday's massive web attack

23-10-2016 11:00

October is National Cybersecurity Awareness Month and, even though it may have been coincidental, hackers demonstrated why this is an important month when they executed an attack on October 21.
To wit: On Friday, cloud-based Internet performance management company Dyn said it came under attack by a large Distributed Denial of Service, or DDoS, attack against its managed DNS infrastructure in the US-East region.
Translation: Consumers saw outages on websites like Twitter, and a slew of

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PlayStation partners with ESL in mainstream eSports push

23-10-2016 02:22

In a blog post Thursday, John Koller, Sony PlayStation’s vp of brand marketing announced that PlayStation is partnering with ESL on ‘Tournaments,’ a feature that will enable gamers to participate in contests for real prizes.
The first tournament kicks off this Thursday with NBA 2K17. Top three finishers of the 2K17 Major Tournament will win a prize pack featuring DualShock 4 and PlayStation gear.
As eSports continues to become more mainstream, features like ‘Tournaments&r

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