Marketing news

• Private property: Why consumer privacy is tech's next frontier

  03-10-2016 23:40
  
  What is the one thing that all advertisers, content creators, application developers, and tech companies should all wake up in the morning thinking about?
  People's privacy.
  Why?
  It’s the single greatest thing getting in the way between creators and consumers. Today, more than three-quarters of Americans worry about their online privacy. This unprecedented mistrust from the public is having a dismal effect on our industry. And yet, we’re the ones causing this breach of trust. Our
  
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• Podcasts are personal — and allow the right brands to whisper in consumer ears, too

  03-10-2016 23:16
  
  Podcasts like This American Life and Serial attract millions of listeners in part because “a podcast is on-demand audio and on-demand is where it’s at,” said E.B. Moss, owner of marketing agency Moss Appeal and contributing writer at MediaVillage.com, at the recent IAB Mixx event in New York.
  But audience size is far from the only reason marketers should consider podcasts.
  To wit: In order to listen to a podcast, consumers must find and select a podcast, making an active decisi
  
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• Why Madison Avenue and Silicon Valley are co-dependent

  03-10-2016 22:18
  
  At IAB Mixx last week, Nick Law, global chief creative officer at R/GA, pointed to Madison Avenue, which tends to have great nostalgia for the simpler time embodied in Mad Men, and Silicon Valley, which, like the HBO series of the same name, is on the other end of the spectrum, looking toward the future with a “crazy utopian view.”
  “No one is in the present,” Law said. “These are very different cultures.”
  But, funny enough, the two need each other because crea
  
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• Whoops! LA’s ABC affiliate accidentally names Bradley manager of Chelsea instead of Swansea

  03-10-2016 22:15
  
  You’ll have to excuse us. Well, you’ll have at least excuse the ABC television affiliate in Los Angeles when they erroneously reported that Bob Bradley, today hired by Swansea City of the Premier League was, in fact, hired as the manager of Chelsea.
  It’s quite a different location, both physically and in the standings, with the Welsh club Swansea sitting in 17th place, just outside the relegation zone — and Chelsea getting back to form somewhat and currently in 7th, five
  
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• David Ortiz of the Boston Red Sox leaves behind a magnificent brand for franchise

  03-10-2016 21:14
  
  The Boston sports community saw its idol David Ortiz play his final regular season game on Sunday and, by all accounts, the tributes to one of the greatest hitters also shed light on how he helped rebrand the Red Sox franchise during his career.
  In 14 seasons with the Red Sox, Ortiz, or "Big Papi," a most singular nickname, not only helped the team win their first World Series since 1918 in the 2004 season, but his talent and personality re-kindled and intensified great rivalries like
  
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• CNN hires BuzzFeed political journalist Andrew Kaczynski & team to join the cable news network

  03-10-2016 21:01
  
  BuzzFeed’s Andrew Kaczynski and his political research team are joining CNN in a major coup that follows a recent spat between network chief Jeff Zucker and BuzzFeed editor Ben Smith, according to an article in the Huffington Post today.
  CNN news has hired four top media stars from BuzzFeed with the hiring of standout reporter Andrew Kaczynski, 26, and Buzzfeed deputy politics editor Kyle Blaine and reporters Nate McDermott and Christopher Massie.
  The hiring of Kaczynski and company i
  
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• Programmatic video advertising spend takes off with main focus on YouTube

  03-10-2016 20:48
  
  Advertiser adoption of programmatic video is on the rise, with 60 per cent of U.S. digital video ad spending expected to be transacted through programmatic channels this year.
  This will be a substantial increase from the 39 per cent share held by programmatic video over last year, with an eMarketer report stating that  one of the main contributors to programmatic video ad spending growth is YouTube. Further, latest estimates indicate nearly 21 per cent of US digital video ad revenues in 201
  
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• Allexo Search: Media Partnership Manager

  03-10-2016 20:02
  
  £27000 - £30000 per annum + 20% Bonus + Benefits:Allexo Search:
  Brand new Media Buying role with the UK's leading Shopper Marketing agency.
  London
  
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• Pentagon admits funding online propaganda war against Isis

  03-10-2016 19:26
  
  The Pentagon has admitted it enlisted PR firms to combat the Islamic State’s propaganda machine on social media, according to a report from the Bureau of Investigative Journalism.
  An investigation into the departments PR spend found that it, between 2006 to 2011, paid $540m to British PR firm Bell Pottinger to, among other things, create fake al Qaeda propaganda videos that could track viewers across the web.
  Following this, the Pentagon has admitted it is also channeling its PR
  
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• Mimi Turner leaves the Lad Bible in midst of staff exodus

  03-10-2016 19:11
  
  Mimi Turner, marketing director at the Lad Bible, has become the latest in a string of senior staff to leave the publisher.
  The PR-savvy marketer confirmed her exit with a tweet (see below) this evening (3 October), bringing an end to what she described as an “incredible two years” at the publisher. Turned declined to add any further comment when approached by The Drum.
  After an incredible two years at TheLADbible, I have decided to move on to new things. I wish S
  
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• The 6 biggest threats to creative ideas and how to avoid them

  03-10-2016 18:16
  
  In our world there are so many amazing creative ideas that don't make it through to fruition. Even at business level, creative directors often complain when an awesome idea fails to get sold onto the client, or gets dropped half-way through production.
  It’s easy to see why they get frustrated -  it will undoubtedly be realised at another agency, within the start-up world, or as a product for a big company in due course.
  Fair enough, sometimes the idea isn’t quite right – p
  
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• Hill Holliday's CCO Lance Jensen gives his thoughts on what it takes to be a great creative

  03-10-2016 18:09
  
  The Drum recently caught up with Hill Holliday’s chief creative officer Lance Jensen to find out what he thinks it takes to be a great creative.
  Jensen, who has been leading creative at the IPG shop for more than five years, said that creativity isn’t about puffery – it’s about finding a brand’s true essence and values and then communicating them to people in a way that is “culturally relevant” and “socially significant.”
  “You need
  
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• Ogilvy’s Corinna Falusi joins Mother New York as chief creative officer

  03-10-2016 18:02
  
  Corinna Falusi is joining independent agency Mother New York as chief creative officer and partner.
  She replaces founding partner and chief creative officer Paul Malmstrom, who will now take on the role of creative chairman. Malmstrom helped found the agency in 2003 along with Andrew Deitchman, Linus Karlsson and Rob DeFlorio.
  Falusi will be joining the shop this December from Ogilvy & Mather New York, where she is currently serving as chief creative officer. She joined Ogilvy & Mather N
  
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• Creative Work of the Week: The New York Bakery Company introduces Bagel lovers to 'Trumpsy'

  03-10-2016 18:01
  
  The New York Bakery company has called on the help of two familiar floppy-haired politicians for its fresh 'Speak Cheesy' campaign to promote its cheese-flavoured snacks.
  The tongue-in-cheek ad has clearly gone down well with readers of The Drum's Creative Department who named the multi-media push Creative Work of the Week.
  One of the pre-roll executions of the campaign depicts a phone conversation between 'Borisy' and 'Trumpsy' who speak to each other in cheesy language from across the Atl
  
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• Marketers still have ‘their heads in the sand’ around agency rebates, claims RBS Group CMO

  03-10-2016 17:44
  
  It is a “surprise” the practice of agency rebates isn’t a bigger issue, according to David Wheldon, CMO of the RBS Group.
  Over recent months, the ANA has claimed senior executives at ad agencies are aware and regularly mandate controversial practices that are often not disclosed to clients. These include cash rebates, rebates as inventory credits and ‘service agreements’ for non-media services such as consulting or research.
  In April, meanwhile, ISBA announced a new
  
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• Carnival UK: Online Trading Manager

  03-10-2016 17:33
  
  Competitive salary + excellent benefits:Carnival UK:
  Carnival UK is the operating company for P&O Cruises and Cunard.Online Trading Manager
  
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• Watch: Why tea is the new coffee at Starbucks

  03-10-2016 17:29 via campaignlive.co.uk
  
  Starbucks is launching ten new gourmet teas, as it aims to tap to growing interest in sophisticated versions of the drink.
  
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• Carnival UK: Senior Digital Marketing Manager

  03-10-2016 17:28
  
  Competitive salary + excellent benefits:Carnival UK:
  As Senior Digital Marketing Manager you will be responsible for leading the strategic planning, forecasting, delivery and reporting
  Southampton, Hampshire
  
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• West Midlands companies ‘donate’ their homepages to promote youth homelessness charity St Basils

  03-10-2016 17:22
  
  Last Friday (30 September), companies across the West Midlands helped to raise awareness of the work of the West Midlands largest youth homelessness charity, St Basils, by an unusual means: they donated the homepage of their company website to the charity for the day.
  The unique initiative was the idea of creative communications agency One Black Bear, while companies taking part included BHSF, Birmingham Civic Society, BPN Architects, Dixons, Fira, IDEX Consulting, Paradise Circus Limited Partne
  
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• Carnival UK: Online Conversion Manager

  03-10-2016 17:20
  
  Competitive salary + excellent benefits:Carnival UK:
  Carnival UK is the operating company for P&O Cruises and Cunard. We are passionate about providing fantastic...
  Southampton, Hampshire
  
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• Carnival UK: Senior Search / PPC Marketing Executive

  03-10-2016 17:15
  
  Competitive salary + excellent benefits:Carnival UK:
  As a Senior Search / PPC Marketing Executive you will be responsible for managing and driving forward our paid and natural search activitySouthampton, Hampshire
  
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• Facebook set to rival Ebay as it introduces ‘marketplace’ service

  03-10-2016 17:11
  
  Ebay and Gumtree could well be looking over their shoulders, with Facebook set to enter the online marketplace sector.
  Set to launch in the coming days on the Facebook app in the US, UK, Australia, and New Zealand, the ‘marketplace’ category will allow users aged 18-plus to both buy and sell items to friends or within their local communities. It will also allow businesses to take part.
  Integration on desktop and more markets is expected over “the coming months”.
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• CNN overall ratings decline but company claims it has enjoyed highest ratings in eight years overall

  03-10-2016 17:05
  
  Whether the ongoing election season is influencing cable news particularly remains unclear but CNN's overall viewership is in decline as the network was once the top-rated cable channel in Monday-Sunday primetime and Monday-Friday primetime, according to a recent article.
  Recent ratings suggest that MSNBC finished seventh overall in primetime, averaging over 1m viewers, while CNN’s 723,000 average viewers placed it at No. 16 among all cable networks in a late summe
  
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• CNN overall ratings decline but company claims it has enjoyed highest ratings in eight years

  03-10-2016 17:05
  
  Whether the ongoing election season is influencing cable news particularly remains unclear but CNN's overall viewership is in decline as the network was once the top-rated cable channel in Monday-Sunday primetime and Monday-Friday primetime, according to a recent article.
  Recent ratings suggest that MSNBC finished seventh overall in primetime, averaging over 1m viewers, while CNN’s 723,000 average viewers placed it at No. 16 among all cable networks in a late summe
  
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• Study: 92 per cent of retailers investing in social marketing, Facebook leads way

  03-10-2016 17:03
  
  Social and mobile marketing are becoming more important to retailers, who are putting more resources and budget into their digital efforts.
  The “State of Retailing Online 2016: Marketing and Merchandising,” by the National Retail Federation and Forrester, uncovered that paid search and email marketing top the list in terms of importance, but social and mobile are quickly making inroads.
  A story by Mobile Marketing Watch said that the report, which surveys retail eBusiness executives
  
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• Carnival UK: Display & Affiliates Executive

  03-10-2016 17:02
  
  Competitive salary + excellent benefits:Carnival UK:
  You will be responsible for managing and driving forward our Display and Affiliates activity for P&O Cruises and the integration of these channels
  Southampton, Hampshire
  
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• TalkTalk unveils 'This Stuff Matters' positioning as it looks to return to its 'challenger roots' following hack fallout

  03-10-2016 17:00
  
  TalkTalk is rolling out a new campaign to set itself apart from its rivals, placing its continued focus on existing customers at the heart. 
  The brand's 'This Stuff Matters' campaign offers a candid Google-box style glimpse into how modern British families live their lives today, and the central role that technology plays within the home. 
  The latest push comes 12 months after TalkTalk's image was hit hard by a cyber attack which saw hackers steal 15,600 b
  
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• Tesla delivery numbers jump 70 per cent

  03-10-2016 16:57
  
  Tesla’s job of playing catch-up with its deliveries seems to be paying off, as the electric automaker announced that is delivered roughly 24,500 vehicles in Q3, an increase of just over 70 per cent from the previous quarter’s deliveries, according to a press release by the company.
  Considering Tesla’s parts shortages and production issues earlier in the year, the increase is welcome and includes 15,800 Model S cars and 8,700 Model X. The release also stated that in addition to
  
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• The value of recognizing programmatic in the advertising industry

  03-10-2016 16:39
  
  Who doesn’t love to debate a listicle? “Top 10 cities in America to live in,” or “the top 10 public universities.” We all take pride in our roots and experiences and love to compare and contrast, especially in a contest format.
  Half the fun in this discussion is that the conversation is debatable and not empirical. The lists are subjective by nature as there are no bits of objective data that can back up why Seattle is a better city to live in than Chicago, for exam
  
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• TalkTalk hopes a move away from ‘gimmicky advertising’ will win back trust

  03-10-2016 16:16
  
  TalkTalk today (3 October) unveiled its new ‘This Stuff Matters’ campaign, which aims to move away from its past ‘loud and gimmicky’ advertising by focusing more closely on its existing customers.
  The main ad, which was created by CHI&Partners, documents the life of a real family from Blackpool, and how TalkTalk-enabled technology and connectivity influences their lives. These include the daughter getting a text from a boy and ‘Aunty Julie’ being tau
  
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• Fox launches digital aftershow for Empire with Lincoln Motor

  03-10-2016 16:00
  
  For the third season of its musical drama Empire, which premiered on September 21st, Fox introduced The Lincoln Empire After-Show.
  Every week after a new episode airs, fans will be encouraged to head to Facebook Live for the new official after-show, which is hosted by Comedian Amanda Seales and sponsored by the Lincoln Motor Company (hence the name of the show). Lincoln has been the official sponsor of the hit series since its second season.
  Your host of the "Empire" Aftershow! See you on F
  
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• Fox launches digital after show for 'Empire' with Lincoln Motor

  03-10-2016 16:00
  
  For the third season of its musical drama "Empire", which premiered on September 21st, Fox introduced 'The Lincoln Empire After-Show'.
  Every week after a new episode airs, fans will be encouraged to head to Facebook Live for the new official after-show, which is hosted by Comedian Amanda Seales and sponsored by the Lincoln Motor Company (hence the name of the show). Lincoln has been the official sponsor of the hit series since its second season.
  Your host of the "Empire" Aftershow! See you
  
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• Ovo buffers staff with CMO and CD appointments as its new TVCs roll out

  03-10-2016 15:55
  
  Adam Rostom has joined OVO as its new chief marketing officer with Katie Thompson rounding off a senior shuffle taking up the roll of communications director.
  The UK-based energy supplier made the announcement just as it announced three new TV commercials with The Brooklyn Brothers to drive awareness of its pay as you go energy proposition.
  Rostom has been tasked with driving awareness of the brand and its services, joining from Dyson where he was global category director for cordless and robot
  
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• Facebook swells commerce credentials, taking on eBay and Gumtree with Marketplace button

  03-10-2016 15:29
  
  Facebook is making a formal entry into the online marketplace sector with the launch of a dedicated service that will allow people to buy and sell from in their local communities. 
  People have long taken to Facebook to quickly flog unwanted goods to friends within their network. But this will give those same people the opportunity to sell to a wider network as well as give local businesses a new way of reaching people.
  The integration has been called ‘Marketplace’ allo
  
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• Pirates of the Caribbean trailer sets sail with Johnny Depp overboard

  03-10-2016 15:23
  
  First look at Dead Men Tell No Tales, latest chapter in the buccaneering saga, reveals a mysterious disappearance: no glimpse of Depp’s hero Jack SparrowThe first trailer for the fifth Pirates of the Caribbean movie, Dead Men Tell No Tales, has been released, and contains no footage of its central character Captain Jack Sparrow, played by Johnny Depp.Instead, the teaser features a sequence with the series two new additions, Brenton Thwaites and Javier Bardem – the latter plays a ghos
  
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• Discovery to renew £150m-a-year ad sales deal with Sky

  03-10-2016 15:10 via campaignlive.co.uk
  
  Discovery is poised to renew its estimated £150 million-a-year advertising sales deal with Sky Media after a lengthy negotiation lasting at least four months.
  
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• Whistle Sports partners with NFL to create digital content

  03-10-2016 15:00
  
  The National Football League announced Friday that it will partner with Whistle Sports, the millennial sports network that claims 257 million fans and followers, to create football-themed social media content to engage fans.
  “Our fans continue to demonstrate an insatiable appetite for NFL digital video content,” said Julie Moeller, Vice President of Media Strategy for the NFL, in a statement. “We’re looking forward to working with Whistle Sports and its creators to develo
  
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• Sir Martin Sorrell named a British Council ‘Leading Light’ to encourage students to get experience in China

  03-10-2016 14:29
  
  The British Council’s Generation UK: China Network has named WPP founder and chief executive sir Martin Sorrell as a ‘Leading Light’, charged with the task of advocating UK students to travel to China to gain experience while studying.
  China is WPP’s third biggest market and the company employs over 14,000 people in China. In a post on LinkedIn, Sorrell said that international experience was becoming essential due to the digitisation of the world.
  “In a world becomi
  
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• Secret Marketer: You can’t complain about a lack of talent if you can’t be bothered to read a CV

  03-10-2016 14:25
  
  Hands up if you have ever applied for a job for which you thought you had the perfect mix of skills, qualifications and experience – and, since you really wanted the role, the right mix of motivation and attitude – and then, nothing. Nada. Zilch. Not a word. Or if you were lucky, the dreaded ‘Dear John’ email.
  Then, the next day, you read an article about talent acquisition or, even worse, the ‘war for talent’ (I believe the consultants at McKinsey were respon
  
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• Ovo Energy appoints new CMO in bid to become ‘world’s most trusted energy brand’

  03-10-2016 14:19
  
  Energy brand Ovo, which specialises in smart meters, has made major changes to its marketing team. Today (3 October) it announced the appointment of Dyson’s Adam Rostom as chief marketing officer and The Guardian’s Katie Thompson as comms director.
  Rising through the ranks at Dyson, Rostom went from group marketing director, leading a team of 150 to promote its cordless hoovers, to the brand’s global category director for cordless and robot vacuum cleaners. He previously led ma
  
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• Do It Day ads to be displayed on iconic Times Square & Piccadilly Circus screens as media offers inventory

  03-10-2016 14:01
  
  A number of media brands such as ESI Media (evening Standard), the Guardian, the FT, STV and Dennis Publishing have stepped forward to offer advertising inventory across a number of their platforms for Do It Day, while Clear Channel has offered space on its digital billboards in Times Square New York and Piccadilly Circus London. 
  The news follows the success of Plan It Day in London last week (29 September), where campaigns were devised to help change the world in a day for brands inc
  
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• Sky releases virtual reality app to get fans closer to the action with 360-degree video

  03-10-2016 13:39
  
  Sky and Surround Vision have released a new virtual reality app featuring a slew of 360-degree videos as it looks to embrace the technology to help immerse fans in visual experiences.
  The free app will comprise sport, film and arts content, covering a broad field, and has launched with a video called Sky Sports: Closer featuring David Beckham.
  It will be followed later in the year by the English National Ballet's production of Giselle.
  Through the app, Sky is looking to commission VR experiences
  
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• Pinterest Promoted Video lands in the UK with Hunter Boots on board as a partner

  03-10-2016 13:38
  
  Pinterest will now offer UK brands the opportunity to advertise on the platform via its Promoted Videos format. The ad units, which were rolled out back in August, were previously only available to exclusive brand partners in the US.
  Starting from this week, branded videos will be available to all businesses in the UK, kicking off with a promotion from Hunter Boots which will display on users' feeds on the visual bookmarking tool.
  The Hunter campaign celebrates the brands relationship with rain,
  
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• David Beckham fronts Sky's first VR app

  03-10-2016 13:29 via campaignlive.co.uk
  
  Sky is betting on a virtual reality future, rolling out a new VR app and accompanying promotional campaign starring David Beckham.
  
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• Donald Trump’s rise is a victory for emotion-led marketing

  03-10-2016 13:14
  
  Donald Trump often uses terms that fall outside the normal boundaries of political correctnessTrying to identify marketing lessons from Donald Trump’s bid for the White House might seem like a foolhardy task. Since entering the race to become the Republican candidate last year, the business tycoon and star of The Apprentice has embraced controversy and offended a huge cross-section of the American population, including women, the disabled and various ethnic minorities. In the wake of the f
  
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• Bloomberg bags @Brexit handle on Twitter

  03-10-2016 13:02
  
  Bloomberg has secured the ever-valuable @Brexit handle on Twitter as it looks to be the place to go for coverage and analysis of the Brexit on the social network – in addition to no doubt benefiting from the ownership of the handle from a traffic perspective.
  The account will work in parallel to the Bloomberg daily Brexit Bulletin newsletter and highlights the publication’s commitment to snapping up some of the best business handles on Twitter – including @business, @markets, @
  
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• Media agencies’ reaction to Facebook’s latest transparency overtures

  03-10-2016 13:00
  
  Facebook’s rise has not been without its bumps
  Facebook’s meteoric propulsion to the very top tier of the media landscape has been fuelled by its reach, frequency of usage by over a billion people, and more crucially the richness of its audience data.
  So much so, that Sir Martin Sorrell, chief executive of the largest media investment unit in the world forecasts that before 2018 Facebook will become the second-largest media owner in the world by media spend (overtaking ‘le
  
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• Why do brands ignore micro-influencers?

  03-10-2016 12:44
  
  In today’s world, the word ‘influencer’ has taken on a new meaning. While celebrities are still admired, a new breed of micro-influencers have risen through social media apps like Instagram and Snapchat, and are influencing consumer habits.
  These micro-influencers are regular people, not celebrities, who can have up to 10,000 social media followers and therefore the power to shape brand image.
  But brands are not focusing on the ‘influential’ value their everyday cus
  
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