Marketing news

• Teespring hits the big leagues with #MyCityMyTeam launch

  02-10-2016 19:01
  
  A start-up commerce platform company Teespring has moved quickly into the big leagues this year and last week announced the launch of #MyTeamMyCity today, a limited-edition collection in collaboration with the National Football League (NFL) featuring officially licensed apparel designed by more than 30 major musical artists.
  The collection was created for fans of a specific NFL team who are also fans of that particular music artist. Teespring has partnered with the NFL since August 2015. Si
  
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• How to overcome ideological barriers to innovation

  02-10-2016 18:46
  
  Andrew Bosworth, vice president of ads and business platform at Facebook, played upon "the-only-constant-is-change" theme in his disrupt-or-die speech at the recent IAB Mixx event in New York, using the now defunct ice trade fighting against new-fangled refrigeration as an example of entrepreneurs who failed to capitalize on new technology and merely delayed the inevitable.
  “If they had pivoted, these once great ice companies could have brought refrigeration to the world,” Bosworth s
  
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• A fundamental human need for community may be the next big opportunity for marketers

  02-10-2016 18:28
  
  According to Adam Bain, chief operating officer of Twitter, at the recent IAB Mixx event in New York, the first two weeks of Thursday Night Football livestreams on Twitter saw an average of 2.35m viewers.
  And that’s in part because “the audience isn’t just connected to devices, but to each other,” he said.
  Consumers today indeed want to feel connected – and fulfilling that need will present an opportunity for brands and marketers in the years ahead. That was ac
  
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• Is marketing's “cauldron of innovation and chaos” a ladder to success? : a report from IAB Mixx

  02-10-2016 18:05
  
  The official theme of this year's IAB Mixx event in New York was advertising’s new world order, but it could just as easily have been how to grapple with chaos. In fact, in his opening remarks, Randall Rothenberg, president and CEO of the IAB, described the market as “a cauldron of innovation and chaos.”
  Ditto Steve King, CEO of Publicis Media, who said the turning point marketers are facing could even be considered a fourth industrial revolution.
  And, accor
  
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• Chaos is a ladder for marketers, too

  02-10-2016 18:05
  
  The official theme of the recent IAB Mixx event in New York was advertising’s new world order, but it could just as easily have been how to grapple with chaos. In fact, in his opening remarks, Randall Rothenberg, president and CEO of the IAB, described the market as “a cauldron of innovation and chaos.”
  Ditto Steve King, CEO of Publicis Media, who said the turning point marketers are facing could even be considered a fourth industrial revolution.
  And, according t
  
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• Time to Change campaign receives £20m boost from UK government, Comic Relief and the National Lottery

  02-10-2016 13:55
  
  The Time To Change campaign, which seeks to end mental health discrimination, has been handed over £20m in funding from the department of health, Comic Relief and the Big Lottery Fund. 
  The movement, which is run by Mind and Rethink Mental Illness looks to change the way people think and act about mental health, has totalled about £30m in funding so far.
  Over 800 schools and 400 employers have taken part in the scheme so far, with the charity noting that while there is stil
  
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• The Drum Works and Stein IAS' Cliché Killers series named Best Film at the UK Agency Awards

  02-10-2016 13:26
  
  The Drum's content marketing agency The Drum Works and global marketing agency Stein IAS have won the Film of the Year award for their Cliché Killers series at the UK Agency Awards 2016. 
  Based on Stein IAS' book, 101 Clichés, the series features a cast of ad industry leaders discussing the virtues, or embarrassment, of advertising clichés used in B2B advertising.
  Launched at the start of summer 2016, the show fearlessly attacks the tired imager
  
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• Channel 4 could avoid privatisation with Birmingham HQ, says government

  02-10-2016 12:20
  
  The government could shelve its plans to privatise Channel 4 if the network moves its head offices to Birmingham.
  Whitehall sources have told the Sunday Times that a move to the city by the broadcaster would "make sense for regional regeneration," since England's so-called second city has been "losing out to Manchester."
  Ministers have reportedly told Channel 4 that Birmingham is the government's preferred choice if the broadcaster wants to remain public, with the move being funded by
  
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• The US military gave Bell Pottinger $540m to run 'covert' Iraq war PR propoganda campaign

  02-10-2016 11:30
  
  A joint report by the Bureau of Investigative Journalism and the Sunday Times has revealed that Lord Tim Bell's PR firm Bell Pottinger was hired by the US military to run a "covert" propoganda operation in Iraq. 
  At the peak of the Iraq war, the London based consultancy was hired by the US department of defense to orchestrate a mammoth $540m campaign, in what is believed to be one of the most-costly PR contracts in history. 
  Operating under the agency's now dissolved 'conflict res
  
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