Marketing news

• Five takeaways from Drew Barrymore, Facebook, Mondelez & more at Advertising Week New York 2016

  30-09-2016 20:48
  
  As the curtain closes on Advertising Week New York 2016, The Drum has rounded up five key moments from the event that you need to know about. Words by Minda Smiley and Natalie Mortimer.
  Marketers talk diversity, mobile and the future of marketing
  During a conversation with Facebook’s vice president of global marketing solutions Carolyn Everson, PepsiCo’s Brad Jakeman and JPMorgan Chase’s chief marketing officer Kristin Lemkau discussed some of the industry’s most pressing
  
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• Five takeaways from Advertising Week New York 2016

  30-09-2016 20:48
  
  As the curtain closes on Advertising Week New York 2016, The Drum has rounded up five key moments from the event that you need to know about. Words by Minda Smiley and Natalie Mortimer.
  Marketers talk diversity, mobile and the future of marketing
  During a conversation with Facebook’s vice president of global marketing solutions Carolyn Everson, PepsiCo’s Brad Jakeman and JPMorgan Chase’s chief marketing officer Kristin Lemkau discussed some of the industry’s most pressing
  
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• Seattle, Portland and other US cities named “knowledge capitals” by Brookings

  30-09-2016 20:20
  
  Two cities at the top left corner of the United States have been named “Knowledge Capitals” by the Brookings Institution. Seattle and Portland were two of 19 cities in the US and Europe named in the global report, “Redefining Global Cities,” authored by Jesus Leal Trujillo and Joseph Parilla.
  The report examined 123 of the world’s largest metropolitan economies and broke them down into seven categories: Global Giants, Asian Anchors, Emerging Gateways, Factory China,
  
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• Chobani food incubator supports food entrepreneurs

  30-09-2016 20:13
  
  Chobani, the New York-based yogurt producer, is making plenty of news lately. It’s lauded brand recently named Wieden+Kennedy as its agency of record, after over a year of doing its marketing in house. And its growth has it just about ready to take over the number two spot in the market, knocking General Mills’ Yoplait to number three.
  Now, Chobani LLC, continuing its push to promote “Delicious, Nutritious, Natural and Accessible (DNNA)” food, is backing efforts by food e
  
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• Frontier Communications Corp. lays off 250 in mid-level management

  30-09-2016 19:03
  
  Frontier Communications Corp. has terminated 250 mid-level management across the US, according to The Chicago Business Journal.
  According to Frontier spokesman Bob Elek, the layoffs were for management positions and occurred as Frontier was "shifting the focus from the acquisition to synergies of scale."
  In March, Frontier acquitted Verizon Communications Inc. for $10.54bn to gain the wireline operations providing services to residential, commercial and wholesale customers in Florida, Texas and
  
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• When less (data) is more

  30-09-2016 19:00
  
  Knowing where your consumers are in the purchase funnel helps brands identify how much data to apply to targeting. Catherine Hallam, director of data products at Videology, explains how using data too stringently also limits opportunities.
  The volume of data being produced today is staggering. Allegedly mankind now produces as much data every day as it did from the beginning of time until 2013.
  Whether or not that is hyperbole, brands do certainly need to try and develop a data strategy that can
  
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• Dunkin' Donuts and Coca-Cola partner for bottled iced coffee line

  30-09-2016 18:46
  
  Dunkin' Donuts announced that it will partner with Coca-Cola Co. to launch new bottled iced coffee at US supermarkets and other stores next year.
  Coca-Cola will manufacture, distribute and sell the Dunkin' Donuts drinks, according to Dunkin' Donuts, a division of Dunkin' Brands Group Inc., said Thursday on National Coffee Day.
  This product will be the first for Dunkin' Donuts in the ready-to-drink coffee category that brings in $2.3bn in annual sales, according to Nielsen. Neither company would
  
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• Facebook moves its ad tech platform Atlas nto its measurement division

  30-09-2016 18:09
  
  Facebook has moved Atlas, the ad tech platform it acquired from Microsoft in 2013, into its "marketing sciences" group as part of a restructure intended to reflect how the social network's use of the platform has evolved.
  The change will see Atlas move from Facebook’s ad tech group and will not result in any layoffs or rebranding, reported Business Insider.
  Brad Smallwood, the company's vice president of measurement and insights will now oversee the division. David Jakubowski, who was
  
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• Facebook moves its ad tech platform Atlas into its measurement division

  30-09-2016 18:09
  
  Facebook has moved Atlas, the ad tech platform it acquired from Microsoft in 2013, into its "marketing sciences" group as part of a restructure intended to reflect how the social network's use of the platform has evolved.
  The change will see Atlas move from Facebook’s ad tech group and will not result in any layoffs or rebranding, reported Business Insider.
  Brad Smallwood, the company's vice president of measurement and insights will now oversee the division. David Jakubowski, who was
  
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• MMT Digital welcomes Kentico being named a ‘challenger’ in the 2016 Gartner Magic Quadrant for CMS

  30-09-2016 18:07
  
  MMT Digital, the number one global partner of all-in-one enterprise marketing platform Kentico, has welcomed the software being named a ‘challenger’ brand in the 2016 Gartner Magic Quadrant for web content management.
  Kentico Software helps clients create successful websites, online stores, community sites and intranets using its integrated marketing solution. Kentico has offices in the United States, United Kingdom, Australia and the Czech Republic and more than 1,000 partners in 80
  
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• British Gas ends 14-year relationship with Carat, handing media account to MediaCom

  30-09-2016 17:48
  
  British Gas has today (30 September) announced the appointment of MediaCom to handle its media and buying account, which has been in the hands of Carat since 2002.
  MediaCom will begin work with the utilities firm from1 December. The three-year account includes the main British Gas brand, as well as its offshoots Hive, Dyno and Local Heroes. 
  The GroupM agency won the account following a competitive pitch process run by ID Comms for British Gas. The brand would not disclose the value of the
  
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• Amazon Twitch unveils Stream+ in-game gambling e-currency

  30-09-2016 17:32
  
  Amazon Game Studios has revealed a surprise in-game currency with upcoming sports fighting title Breakaway.
  During TwitchCon, an annual event celebrating video game streaming company Twitch, the Stream+ currency was briefly unveiled.
  Ars Technica reports that the currency will "integrate directly" with Twitch as the retailer looks to chase monetisation with the sale of the coins.
  Users can earn the coins by watching other streams, with the intention of using them to gamble on eSports heats.
  Twit
  
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• ESI Media opens doors to media agencies to show it does more than print

  30-09-2016 17:16 via campaignlive.co.uk
  
  ESI Media, which owns the London Evening Standard, is setting up an open-house style event to show agencies that it is more than a print business.
  
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• 8 Snapchat stats brands can't afford to ignore

  30-09-2016 17:11
  
  With a fresh rebrand of it's parent company to Snap inc. and the launch of spectacles, their video recording sunglasses. There is no doubting Snaps ambitious growth plans beyond it's popular app, positioning itself as a must use channel for brands to reach customers. These eight Snapchat stats prove just how important it should be to every marketer.
  1) Snapchat currently has over 150 million daily users , with European users accounting for 50 million of these, the US and Canada ac
  
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• People on the move: including Ogilvy Brisbane, Viacom, Engine and more

  30-09-2016 17:08
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  Engine 
  Engine has poached M&C Saatchi's Sport & Entertainment deputy managing director Dave Roberts to run its content and entertainment arm, Trailer Park London, as managing director.
  With over 20 years in the industry, Roberts leaves M&C Saatchi after eig
  
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• Business Jam insight: How agencies can improve their approach to new business

  30-09-2016 16:24
  
  Last week I attended The Drum Network's first Business Jam event, which included saw agency Kiwi Gray take part on a ‘Boosting Sales’ discussion panel. The room was full of eager, ambitious agencies looking for tips and advice on how to grow their businesses.
  Alongside me on the panel were Chris Donnelly from Verb Brands, Karl Heasman from Cact.us and Peter Czapp from The Wow Company. The purpose of the panel was to provide attendees with insights and ideas into how to
  
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• British Gas appoints MediaCom for £55m UK media

  30-09-2016 16:13 via campaignlive.co.uk
  
  British Gas has appointed MediaCom to its £55m UK media account, ending a 14-year relationship with Carat.
  
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• Virgin Money’s CEO on beating fintech disruptors and how ‘lounges’ are changing banking

  30-09-2016 15:39
  
  Jayne-Anne Gadhia is one of the few female CEOs at the helm of a FTSE 250 company. Traditionally trained as an accountant with Ernst and Young, she moved into marketing at Norwich Union in the late eighties. She has since climbed her way up the career ladder to become Virgin Money’s CEO.
  Banking is still a traditionally male dominated environment, and so it’s unsurprising that self-confidence is a natural trait for Gadhia – she previously told the BBC this is due to being
  
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• ‘Deliveroo is too expensive’, claims Hungryhouse as it switches its slogan

  30-09-2016 15:16
  
  Hungryhouse today (30 September) launched a ‘reality TV-style’ campaign, which incorporates its new ‘Love Takeaway’ slogan. The campaign aims to move the food platform from a product focused strategy to one that prioritises the customer first.
  The brand, which provides a platform for the online ordering of takeaway food in the UK, has moved away from actors by taking ‘normal’ people off the street for the campaign; a move it hopes will create a ‘more au
  
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• Branded video review with RedPill: Influencer Special

  30-09-2016 15:03
  
  Every fortnight, RedPill reviews three branded videos and assesses the reasons behind their social performance.
  RedPill’s rating system scores videos across five categories (awarding a maximum of 20 per cent for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100 per cent.
  With RedPill recently launching the Influencer Top 10 chart, which tracks and ranks successful brand-influencer partnerships by audienc
  
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• USA Today’s editorial board reveals landmark anti-Trump decision in damning article

  30-09-2016 15:02
  
  USA Today’s editorial board has for the first time publicly declared its position in a presidential election, saying that with polls indicating a close race it has to “spell out” that Republican nominee Donald Trump is categorically “unfit for the presidency".
  In a lengthy article published today (30 September), USA Today outlined the many reasons why it has revisited its no-endorsement policy.
  “From the day he declared his candidacy 15 months ago through this week&
  
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• USA Today’s editorial board reveals landmark anti-Trump decision in damming article

  30-09-2016 15:02
  
  USA Today’s editorial board has for the first time publicly declared its position in a presidential election, saying that with polls indicating a close race it has to “spell out” that Republican nominee Donald Trump is categorically “unfit for the presidency".
  In a lengthy article published today (30 September), USA Today outlined the many reasons why it has revisited its no-endorsement policy.
  “From the day he declared his candidacy 15 months ago through this week&
  
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• Ikea's UK marketing chief: 'Our role is not to be autocratic'

  30-09-2016 14:50 via campaignlive.co.uk
  
  Ikea has just closed the doors on The Dining Club, an experiential pop-up that was created to speak to people about the reality of their lives, according to UK marketing manager Laurent Tiersen.
  
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• GBK burgers compared to Donald Trump as 'a bit of an arse' in outdoor campaign

  30-09-2016 14:14 via campaignlive.co.uk
  
  Donald Trump gets a grilling in Gourmet Burger Kitchen's latest ad campaign, which lampoons the US presidential candidate by comparing him to a hamburger.
  
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• The Token Man: David Grigson, chairman at Trinity Mirror talks to Emma Perkins about 'individually making things better'

  30-09-2016 14:13
  
  Our latest The Token Man interview finds Emma Perkins, executive creative director at MullenLowe Open, interviewing David Grigson, chairman at Trinity Mirror – home to an award-winning portfolio of newspapers, websites and digital products, and employing over 6000 people across the UK.
  EP: Perhaps a good place to start is to tell me what you understand about the Token Man initiative – and why you wanted to be involved?
  DG: I wanted to be involved because gender diversity is
  
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• Why we’re here: TomTom, Booking.com and Shutterstock on being based in Amsterdam

  30-09-2016 14:00
  
  At less than 220 square kilometres, Amsterdam is by no means a large city. A day’s walk could lead you to the Van Gogh Museum, the Bloemenmarkt and Dam Square, but most visitors won’t realise their relatively undemanding tour will take them past the European headquarters of Tommy Hilfiger, Cisco and Tesla, as well as those of well-known Dutch companies such as Heineken, ING and Shell.
  Walk down one single street on the historic Herengracht canal and you’ll pass the offices of c
  
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• Business on the Move: Huawei, Toyota, Pernod Ricard

  30-09-2016 13:05
  
  Huawei Consumer Business Group, the world’s number three smartphone vendor, has appointed full service creative agency Doner London to develop communications for the brand’s flagship P9 smartphone. Doner London was handed the work following a competitive pitch.
  Toyota GB has appointed Jellyfish as the retained creative agency for its After Sales division, following a three-way pitch. As the strategic and creative partner for Toyota After Sales in the UK, Jellyfish is tasked with
  
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• US advertisers want Facebook metrics to be audited, but is this likely to have any effect?

  30-09-2016 12:50
  
  The Association of National Advertisers (ANA) used Advertising Week New York as a platform to voice brands’ dissatisfaction over this month’s furore over Facebook’s admission that it had over-reported video measurements.
  In a statement issued by the trade body, ANA chief executive Bob Liodice, said: “While ANA recognizes [sic] that 'mistakes do happen,' we also recognize [sic] that Facebook has not yet achieved the level of measurement transparency that marketers need and
  
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• Mr Porter launches 'first of its kind' shoppable Apple TV app

  30-09-2016 12:33
  
  Mr Porter is launching a shoppable app for Apple TV, which it claims is a first in luxury content and commerce.
  The app pulls in short films and exclusive videos from the retailer’s weekly shoppable digital magazine The Journal. Among the first videos available include tutorial ‘How to Iron a Shirt’ and the behind the scenes documentary ‘24 Hours with...Public School.’
  The Apple TV app can automatically download when the Mr Porter iOS version is downloaded for iPhon
  
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• Online ads need to be on screen for at least 14 seconds to be seen, finds eye-tracking study

  30-09-2016 12:32
  
  For an online ad to be looked at for just one second it needs to be viewable for at least 14, according to a recently conducted eye-tracking study.  
  The study – which was carried out by InSkin Media, Research Now and Sticky and involved 4,300 consumers – found that ads achieving at least one second of gaze time are, on average, viewable for 26 seconds. For an ad to receive two seconds gaze time the average viewability is 33 seconds, while anything over three seconds gaze time w
  
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• iCrossing hires iProspect’s Alistair Dent as chief media officer

  30-09-2016 12:18
  
  Digital marketing agency iCrossing has appointed Alistair Dent as its chief media officer.
  iCrossing’s chief executive,  Mark Iremonger, said: “This is a significant hire for us. Alistair's broad and deep experience of paid media, combined with his charisma and drive gives us the leader we need for our media discipline.”
  Dent’s previously held the role of head of product strategy at iProspect, where he was responsible for the driection of the service portfolio across
  
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• Shazam hits 1bn downloads and returns to profitability as ads pay off

  30-09-2016 12:11 via campaignlive.co.uk
  
  Shazam has hit one billion app downloads and returned to profitability, after expanding beyond basic music recognition into brand advertising.
  
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• How Cath Kidston is driving direct marketing through content

  30-09-2016 12:00
  Cath Kidston teased consumers with email content in the run up up to the launch of its Disney collaboration.Fashion and homeware brand Cath Kidston is taking a content-focused approach to direct marketing, with a particular focus on email to showcase the lifestyle appeal of its in-house designed prints.
  Ecommerce director Lynn Ritson says email is particularly useful in building excitement in the lead up to key events, such as the release of the brand’s first collaboration w
  
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• Land Rover breaks world record for biggest Lego structure in Discovery launch

  30-09-2016 11:54 via campaignlive.co.uk
  
  Land Rover marked the launch of its latest model by breaking the Guinness World Record for the largest Lego structure ever built: a working scale replica of London's Tower Bridge, complete with its own version of the Thames.
  
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• Creative recruiter's scholarship helps 'future star' win place at Wunderman

  30-09-2016 11:29 via campaignlive.co.uk
  
  A "future creative star" has been awarded an industry scholarship from a fundraiser in tribute to the death of a recruitment agency's managing director.
  
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• Why marketing can – and should – be a force for good

  30-09-2016 11:28
  
  Unilever took part in The Drum's inaugural Do It Day last year. It was a great success and, in my opinion, a bold event for The Drum to stage, bringing home their message that “We believe marketing can change the world, and we want you to join us on this journey.”
  You’ll already have seen in The Drum that this year’s event is to be even bigger and bolder, and it is inspiring to see so many organisations involved. I’m excited, however, not only by the scale this year
  
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• The Times pledges to cut through the noise in new TV ad

  30-09-2016 11:21 via campaignlive.co.uk
  
  News UK is launching a TV ad tomorrow for The Times and The Sunday Times to promote the papers' new brand positioning, "Know your times".
  
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• Clear Channel UK set to upgrade 500 London phone boxes & plant a tree for each one

  30-09-2016 10:37
  
  Clear Channel is set to upgrade 500 public pay phones across London through its Adshel Live network which will see it plant a tree on a local street for every phone upgrade. 
  Alongside a touch screen unit, each new box will also offer Wi-Fi and interactive maps with the company having committed to having 100 on the streets by the end of the year. 
  Speaking to The Drum, Justin Cochrane, Clear Channel UK CEO explained of the decision to update public call boxes; "The interesting thing is
  
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• Asian wellbeing brand Essence of Chicken receives modern overhaul

  30-09-2016 10:26
  
  Household Asian brand Essence of Chicken, best known for its supposed restorative qualities and health benefits, has had a rebrand with the aim to give it a more modern feel.
  Parent company Cerebos Asia Pacific appointed design agency JKR to carry out the task for all its products under the ‘Brand’s’ portfolio. According to an interview in The Straits Times last year, the Brand’s part of Cerebos Asia Pacific accounted for $588.6m of sales and almost 60 per cent of its bus
  
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• Wins this week: Western Union, Estée Lauder, Money.co.uk

  30-09-2016 10:10 via campaignlive.co.uk
  
  This week's account moves include the quarter-billion pound Western Union global media account and Estée Lauder's swapping of UK media shops.
  
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• Lenovo hands Havas Media Malaysia $10m+ South Asia media account

  30-09-2016 09:27
  
  Tech firm Lenovo has named Havas Media Malaysia as its regional agency of record, handing its $10m+ media account that spans five countries. 
  The account, previously with MEC and Zenith Optimedia, will be consolidated to cover South Asia - specifically Vietnam, Singapore, Thailand, Malaysia and the Philippines, with Havas delivering on-and-offline media strategy, planning and buying services. 
  Kenneth Low, head of marketing, Lenovo ASEAN, said: “Havas Media was selected base
  
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• Bob Greenberg: 'biggest focus' is R/GA consulting arm

  30-09-2016 09:10 via campaignlive.co.uk
  
  R/GA's primary focus is on its consultancy business as the industry battles with companies including PwC and McKinsey moving into the marketing and advertising space.
  
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• Cindy Gallop XX Files: A reminder to I am Nots that you did not...

  30-09-2016 08:24
  
  And today I have reached that last straw of having people grill me, as if they've already decided I won't cut it. Because I'm not this or that.
  I'm not technical. Not data-driven or a data scientist yet. Not an MBA. Not a designer. I have no design-thinking qualification. I'm not an alpha female. I don't do product. I'm not an engineer. I'm not an analyst since I don't do quant, only qual. I haven't led teams. I haven't run a (failed or successful) startup or worked at incubators, accelerators.
  
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• Trinity Mirror print ad revenue falls 21% in Q3

  30-09-2016 08:10 via campaignlive.co.uk
  
  Trinity Mirror's print ad revenue dropped 21% year on year in the third quarter of 2016, as tough times for newspapers continue.
  
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• Cindy Gallop's XX Files: Advertising women to share their experiences in the industry

  30-09-2016 08:08
  
  The advertising industry’s force of nature and entrepreneur Cindy Gallop, who continues to lead the charge against sexism and gender bias, is to curate a semi-regular series of opinion pieces going forward, allowing women from the industry to highlight their experiences to The Drum’s readers.
  Beginning today with a piece by Tara Hirebet, this Cindy Gallop XX Files series will offer honest and frank viewpoints from women who have experienced discrimination in some form withi
  
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• Molson Coors to talk to agencies over media business

  30-09-2016 07:32 via campaignlive.co.uk
  
  Molson Coors Brewing will be speaking with agencies about its media business in the UK, US and Canada.
  
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• ANA calls for Facebook third party auditing

  30-09-2016 07:16 via campaignlive.co.uk
  
  The Association of National Advertisers has backed calls for Facebook's video metrics to be audited by a third party.
  
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• Saturday Morning reveals that P&G, Airbnb and Syracuse University have shown interest in its social mission

  30-09-2016 05:32
  
  After Alton Sterling, Philando Castile and five Dallas police officers were fatally shot in July, four black creatives came together to form an organization called Saturday Morning with the goal of changing the perception that black lives are not as important as others.
  At an Advertising Week New York event with the nonprofit’s founders on Sept. 29, Twitter’s global group creative director Jayanta Jenkins, BSSP’s executive creative director Keith Cartwright, Amusement Park Univ
  
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• Want to reach gamers? Stay out of video games

  30-09-2016 02:46 via campaignlive.com
  
  Brent Coyle, Microsoft's global lead for Xbox, discusses what gamers expect from brands
  
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• Consumer confidence rebounds to pre-Brexit levels in September

  30-09-2016 01:01
  
  Consumer confidence rose to pre-Brexit levels in September, according to GfK’s latest index. While the core consumer confidence index remains negative, it rose a further six points this month to -1.
  British consumers’ propensity to make major purchases also rose two points in September to +9, continuing August’s positive momentum.
  And the index measuring consumers’ feelings towards their personal finances over the next 12 months rose three points in September to 7; this i
  
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