Marketing news

• Bloomberg’s ‘Big Problems. Big Thinkers.’ goes big in Times Square billboard

  29-09-2016 21:08
  
  The so-called Crossroads of the World is one of the noisiest places on earth, but Bloomberg Media, the media arm of financial software, data and media company Bloomberg, thinks it has an important message in a new docu-series – and it hopes airing an episode and related content in the area will inspire consumers to pay attention.
  Out-of-home advertising firm Kinetic Worldwide partnered with Bloomberg Media to promote the series, “Big Problems. Big Thinkers,” which examines
  
  Read more

• Former NFL player Steve Gleason fundraising for ALS by auctioning memorabilia signed with Microsoft eye-tracking technology

  29-09-2016 20:53
  
  In 2006, New Orleans Saints defensive back Steve Gleason blocked a punt against the Atlanta Falcons in the Saints’ first home game after Hurricane Katrina, giving New Orleans a new symbol of recovery and hope.
  Now, Gleason, who was diagnosed with Amyotrophic Lateral Sclerosis, or ALS, in 2011, wants to bring recovery and hope to patients like himself. In 2013, he founded a research initiative, the Answer ALS Foundation, and this organization is partnering with agency KBS, as well as the NF
  
  Read more

• How freedom from media buying allows LA, west coast agencies to drive more creativity

  29-09-2016 20:32
  
  The low number of media buying agencies based in Los Angeles and along the US west coast, is leading the city’s creatives to drive more creative results for their clients.
  With the majority of media agencies based elsewhere in the country, creative agencies are harnessing the freedom of not being bogged down by thinking about channels and, as a result, are coming up with more creative work.
  For Lisa Marchese CMO of The Venetian, The Palazzo, Resort Hotel & Casino, Las Vegas workin
  
  Read more

• Daniel Marks London: Senior Integrated Marcomms Strategist

  29-09-2016 19:49
  
  £70000 - £80000 per annum:Daniel Marks London:
  A global award-winning brand looking for a senior Marcomms Strategy specialist to join a newly created team
  London
  
  Read more

• Advertisement

• Why influencers are being unfairly ‘singled out’ by ad watchdogs (and why Snooki thinks some brands are ‘idiots’)

  29-09-2016 19:12
  
  As the proliferation of influencer marketing continues to explode, advertising watchdogs are scrambling to keep up with regulations to ensure rules around disclosure protect fans and consumer following those influencers, but are they being singled out unfairly compared to other marketing channels?
  According to Karen Robinovitz chief creative officer, Digital Brand Architects, an agency that represents influencers, the answer is yes. Speaking to The Drum on a panel at Advertis
  
  Read more

• Negah Amiri : Ecommerce Data Analyst

  29-09-2016 18:28
  
  £35000 - £45000 per annum:Negah Amiri :
  Daniel Marks is very excited to be working with a leading Lifestyle client looking for a talented eCommerce Data Analyst to join their dynamic Team.South West London, London
  
  Read more

• Daniel Marks London: Ecommerce Data Analyst

  29-09-2016 18:28
  
  £35000 - £45000 per annum:Daniel Marks London:
  Daniel Marks is very excited to be working with a leading Lifestyle client looking for a talented eCommerce Data Analyst to join their dynamic Digital & Marketing team.As the Ecommerce Data Analyst you will be pivotal in the development and delivery o
  South West London, London
  
  Read more

• Online ads must be viewable for 14 seconds to be seen, says eye-tracking study

  29-09-2016 18:15 via campaignlive.co.uk
  
  An online ad needs to be seen on a screen for at least 14 seconds to have any chance of being looked at, according to a new study of more than 4,000 people.
  
  Read more

• Advertisement

• Plan It Day's winning ideas: How Coca-Cola, Airbnb, Amnesty International and more will try to change the world in one day

  29-09-2016 18:00
  
  Do It Day, The Drum's mission to prove marketing can change the world, got underway today at Plan It Day, where 14 leading brands challenged around 200 of the industry's finest creative talents to come up with solutions to real-world challenges.
  In a supercharged version of the usual creative process, the day began with the brands, who included Coca-Cola, NSPCC and IBM, briefing teams of creatives, planners and technologists on the problems they wanted to solve. The teams then spent th
  
  Read more

• How O2 has built new businesses out of personal data

  29-09-2016 17:52
  
  O2 is making concerted efforts to build new products and services for customers based on new ways of utilising personal data, the brand revealed today (29 September) at the Ctrl-Shift Personal Information Economy conference in London.
  A number of business initiatives have already gone live over the past year and according to the brand’s data innovation and privacy officer Dan Bates, this has been made possible by incorporating the business’s data function into the remit of marketing,
  
  Read more

• Marketing Week explores how to get more from less

  29-09-2016 17:41
  
  How to get more from less is a common challenge for marketers, whether they work at small, medium and large companies.
  Economic uncertainty has almost become the new normal meaning the question of how to increase the effectiveness of spend while becoming more efficient is one being asked of marketers all the time.
  Couple this with new channels of communication and the ability to extract additional value and not spending millions on advertising becomes key.
  Marketing Week is hostin
  
  Read more

• ‘There’s no substitute for knowing your shit’: Exceptional Women Out West featuring Pam Fujimoto, ECD, WongDoody LA

  29-09-2016 17:36
  
  For Pam Fujimoto, executive creative director at Wongdoody LA, the headline quote permeates her point of view — and there are myriad practical reasons why this is so obvious. You can’t fake your way to client success. You can’t fake something that resonates with consumers. To that end, Fujimoto self-professes that she “geeks out” on learning everything possible about a client. Just ask Coffee Bean and the other clients who rely on WongDoody’s talent, perspecti
  
  Read more

• Argos’ ambitious target for own-brand to make up a third of sales still “very much” part of the plan following Sainsbury’s merger

  29-09-2016 16:58
  
  Argos is forging ahead with its ambitious goal of having its own-brands make up at least a third of sales by 2018 and has launched a new home wear label called The Collection, a seal of faith in the brand amid the merger with Sainsbury's, which also has a number of its own home and electrical brands.
  This is now the second year of Argos’ own-brand drive, which is being pushed forward by a dedicated team overseen by former Johnson and Johnson marketer Alyson Lockley.
  Speaking to The Drum, L
  
  Read more

• Unilever is building in-house content studios

  29-09-2016 16:57
  
  Unilever is assembling in-house content studios that will be tasked with refining the way it markets its brands, paying close attention to the more pronounced consumer appetite for both entertaining and useful content.
  U-Studio and U-Entertainment will house the marketers picked to bring about the changes, with both paying paying close to attention to how ad blocking and search are changing how people interact with marketing now. Both will sit within the wider brand communications team
  
  Read more

• BBDO named Network of the Year & Microsoft Advertiser of the Year at 2016 Clio Awards

  29-09-2016 16:50
  
  Leo Burnett Chicago has been named Agency of the Year, and Fred & Farid Independent Agency of the Year, with BBDO named Network of the Year and Linda Kaplan Thaler, chairman of Publicis New York, the recipient of the Lifetime Achievement Award at this year's Clio Awards.
  Microsoft was named Advertiser of the Year, with other companies such as Wieden + Kennedy, Getty Images, McCann New York and Edelman also among the winners. 
  The 57th annual award show, which took place at the American
  
  Read more

• PES vs Fifa: are licences the key to building the strongest digital football brand?

  29-09-2016 16:39
  
  Football video games are bigger and more realistic than ever as two gaming behemoths battle for domination of the sport in the digital realm – Konami’s Pro Evolution Soccer (PES) and EA Sports’ Fifa series.
  Since 2001 when the first PES launched, (Fifa predated it with a 1993 release), the titles have clashed in the hunt for market supremacy, looking to win the hearts and souls of passionate football fans appreciative of the distinct styles and gameplay offered b
  
  Read more

• Inside Plan It Day: See how the marketing industry is creating world-changing ideas today

  29-09-2016 16:18
  
   
  Right now hundreds of the smartest minds in marketing and 14 major brands are working together in a warehouse in London to solve some of the world's biggest problems.
  That's because today is Plan It Day, the first leg of The Drum's attempt to prove marketing can change the world which will culminate in 24 hours of ambitious activity at Do It Day on 10 November.
  Today began with brands including Coca-Cola, Amnesty International and Airbnb setting real-world briefs such as find a way t
  
  Read more

• Want Columbia Sportswear’s director of toughness gig? Climb to a glacier

  29-09-2016 16:06
  
  You really want that job and you are pretty much willing (within reason, of course) to do whatever it takes to get it. What about climbing a mountain? Well, that seems unreasonable — unless, of course, it’s a job with Columbia Sportswear. The Portland, Oregon outdoor company is on the hunt for a new “director of toughness” and, in a new effort, created by Portland indie North, applicants literally must climb a mountain (to Palmer Glacier on Oregon’s Mt. Hood) for th
  
  Read more

• Campaign Viral Chart: Airbus shows off planes in this week's most shared ad

  29-09-2016 15:54 via campaignlive.co.uk
  
  Airbus' line of commercial jetliners takes a "family flight" through the skies in the most viral ad this week. Starbucks, LG, GoPro, Audi and Airbnb also rank high on the chart of most shared spots.
  
  Read more

• Manchester City esports player plays history of Fifa to mark renewal of club's EA Sports deal

  29-09-2016 15:52
  
  Manchester City are marking the renewal of their EA Sports partnership with an exclusive Facebook Live segment where the club's eSports player Kieran ‘Kez’ Brown will test his skills across the history of the Fifa games from the inaugural Fifa 94 through to the newly released Fifa 17.
  The extension of the now five year-old partnership with the video game developer will see the two deliver more exclusive content to City fans across the globe.
  As part of the agreement EA Sports will su
  
  Read more

• Freeview on why Netflix and Amazon Prime are its ‘friends’

  29-09-2016 15:43
  
  Freeview will launch its most “innovative and ambitious” advertising campaign to date this Saturday (1 October), with a series of real-time ads. The ‘short contextual films’ will provide commentary on whatever show the audience is watching, as Freeview makes use of its prior-access to scripts and storylines.
  The real-time ads, which Freeview has worked on with Anomaly and hopes to launch 300 of by the end of the year, will comment on household favourites such as Coronatio
  
  Read more

• Freeview on why Netflix and Amazon Prime are ‘friends’ and contributing to its growth

  29-09-2016 15:43
  
  Freeview will launch its most “innovative and ambitious” advertising campaign to date this Saturday (1 October), with a series of real-time ads. The ‘short contextual films’ will provide commentary on whatever show the audience is watching, as Freeview makes use of its prior-access to scripts and storylines.
  The real-time ads, which Freeview has worked on with Anomoly and hopes to launch 300 of by the end of the year, will comment on household favourites such as Coronatio
  
  Read more

• Merseyrail invites Mando on board to launch new digital tourism platform Destination Mersyside

  29-09-2016 15:25
  
  Merseyrail has launched an interactive digital tourism platform to make it easier for customers to plan and arrange their days and nights out by train.
  Created by digital agency Mando, Destination Merseyside provides personalised itineraries for outings to top leisure attractions and events across the Merseyrail network, from music festivals to free events for families.
  The fully responsive platform allows passengers to search local events and destinations, download maps and guides as well as pl
  
  Read more

• Argos wants to become the ‘destination of choice’ for homeware

  29-09-2016 15:12
  
  Argos is putting a heavier focus on its own brand homeware, as it looks to grow into a £1.5bn own brands business by the end of 2018 – this would represent a third of its overall business.
  Argos launched its new own brand range ‘The Collection by Argos’ yesterday (29 September), with a heavy focus on ‘design-led’ and ‘premium’ products. It considers homeware, specifically furniture, to be a “key priority”.
  Alyson Lockley, director
  
  Read more

• Argos on how it will become ‘the first destination’ for homeware

  29-09-2016 15:12
  
  Argos is putting a heavier focus on its own brand homeware, as it looks to grow into a £1.5bn own brands business by the end of 2018 – this would represent a third of its overall business.
  Argos launched its new own brand range ‘The Collection by Argos’ yesterday (29 September), with a heavy focus on ‘design-led’ and ‘premium’ products. It considers homeware, specifically furniture, to be a “key priority”.
  Alyson Lockley, director
  
  Read more

• Salesforce focuses on commitment to developers as it opens San Francisco startup hub

  29-09-2016 15:02
  
  Salesforce announced $50m in funding in June, as well as its future plans to open a startup workplace in San Francisco. The company announced Tuesday the details for its new startup hub in San Francisco which will house 14 startups who will work from the space for five months apiece.
  "The first batch is customer service-focused, and includes companies at the prototype stage to those with lots of customer traction," Luovic Ulrich, Salesforce's head of startup relations said. "The common denominat
  
  Read more

• Russell Athletic, Barkley create digital series around high school football uniting a Native American tribe

  29-09-2016 14:56
  
  Russell Athletic and Barkley have come together to create a six-part series, one of which highlights how a team made up of Native American teenagers bring unity and pride to the Lummi Nation in Northwest Washington state.
  Under the leadership of their coach, who is former NFL wide receiver Jim Sandusky, football transcends “beyond its 8-person team. It represents the hope of the entire 5,000-member tribe.”
  "Russell Athletic is telling the untold stories of team beyond the Friday nigh
  
  Read more

• 10 Instagram facts marketers must know

  29-09-2016 14:51
  
  Since its launch in 2010, image and video sharing network Instagram quickly attracted the attention of Facebook, snapping up a $1bn acquisition two year's later. It's global growth has secured it as a must-be place for marketers to build brands and audiences.Cynical? The following eye-watering stats will prove Instagram is the place for your brand.
   
  1) Instagram is the second most engaged network after Facebook with over 60 per cent of users logging in daily. 
  2) 48.8 percent of brand
  
  Read more

• Supermoon welcomes former Deutsch partner Acquistapace

  29-09-2016 14:46
  
  Santa Monica-based creative agency Supermoon has landed a former Deutsch LA partner, hiring Kyle Acquistapace as its new president. Acquistapace will handle day-to-day operations and business development at Supermoon.
  He joins three other Deutsch LA veterans, who were founding partners at Supermoon: executive creative director David DeRoma, director of strategy Jill Burgeson, and group account director Nicole Rowett.
  Acquistapace was a 16-year veteran of Deutsch LA, where he most recently held t
  
  Read more

• Sport magazine turns 10: editor talks about challenges and favourite covers

  29-09-2016 14:34 via campaignlive.co.uk
  
  Sport, the free magazine owned by Wireless Group, is celebrating its tenth anniversary tomorrow.
  
  Read more

• Agency Core management platform secures further £100K investment to support rapid growth

  29-09-2016 14:34
  
  Agency Core, the management software for creatives, has, together with Par Equity, successfully completed a round of investment raising £100K this week. With continued support from existing investors and Scottish Investment Bank these additional funds will help Agency Core take its agency management platform to a wider user base.
  Agency Core's chief executive, Matthew Davies, said: “We’re extremely excited about the next phase of development for Agency Core. We’ve had a s
  
  Read more

• The Marketing Academy’s Sherilyn Shackell on leadership, the gender debate and marketing purpose

  29-09-2016 14:22
  
  The Marketing Academy has redefined the 4Ps of marketing for the UK relaunch of its Scholarship programme. The move is designed to reflect a purpose-driven agenda and align globally with schemes running in Australia and New York, the latter of which sees its first intake in 2017.
  Price, product, promotion and place will become personal, professional, people and purpose as founder and CEO of The Marketing Academy, Sherilyn Shackell, sees an opportunity to finesse the UK programme that h
  
  Read more

• The Marketing Academy’s Sherilyn Shackell on expansion, leadership and purpose

  29-09-2016 14:22
  
  The Marketing Academy has redefined the 4Ps of marketing for the UK relaunch of its Scholarship programme. The move is designed to reflect a purpose-driven agenda and align globally with schemes running in Australia and New York, the latter of which sees its first intake in 2017.
  Price, product, promotion and place will become personal, professional, people and purpose as founder and CEO of The Marketing Academy, Sherilyn Shackell, sees an opportunity to finesse the UK programme that h
  
  Read more

• The Marketing Academy reboots Scholarship programme

  29-09-2016 14:20
  
  The Marketing Academy has relaunched its Scholarship programme for 2017 and redefined the 4Ps of marketing to “better articulate the learning modules that people experience when going through it”, according to founder and CEO Sherilyn Shackell.
  The new 4Ps are: Personal development – to become an extraordinary human being; professional skills – to be an exceptional marketer; people – to be an inspirational leader; and purpose – to become a chang
  
  Read more

• Vogue under fire on social media after senior writers call bloggers 'pathetic' and 'embarrassing'

  29-09-2016 13:36
  
  Vogue is left in hot water following an article from editors naming bloggers as ‘pathetic’ ‘desperate’ and ‘embarrassing’ during Fashion Week.
  The article, published during Milan Fashion Week, was written by a selection of Vogue editors including chief critic at vogue.com, creative digital director Sally Singer and Vogue runway director Nicole Phelps.
  The article read: “Note to bloggers who change head-to-toe, paid-to-wear outfits every hour: Please stop
  
  Read more

• Top storytelling brands capitalise on consumers’ smartphone obsession

  29-09-2016 13:16
  Apple has been identified as consumers’ best brand for storytelling for the fourth year in a row, according to creative agency Aesop’s 2016 research. This year it is joined by brands including Amazon and the BBC, which are all capitalising on the amount of time people spend consuming content on screens.
  READ MORE: Apple is the UK’s top storytelling brand
  The report, conducted in association with 3Gem Research, asked 2,000 consumers to rate brands against ei
  
  Read more

• Facebook’s privacy head attacks ‘negative’ views around its use of WhatsApp data

  29-09-2016 13:16
  
  Facebook’s global deputy chief privacy officer Stephen Deadman has complained of the “negative” attention focused on how brands use data, which “puts all data businesses under the spotlight of suspicion”.
  Speaking at consultancy Ctrl-Shift’s Personal Information Economy conference in London today (29 September), Deadman said: “The atmosphere is so negatively charged that anything you do is going to create negative headlines.”
  He was responding to a
  
  Read more

• Facebook privacy head attacks ‘negative’ views around its use of WhatsApp data

  29-09-2016 13:16
  
  Facebook’s global deputy chief privacy officer Stephen Deadman has complained of the “negative” attention focused on how brands use data, which “puts all data businesses under the spotlight of suspicion”.
  Speaking at consultancy Ctrl-Shift’s Personal Information Economy conference in London today (29 September), Deadman said: “The atmosphere is so negatively charged that anything you do is going to create negative headlines.”
  He was responding to a
  
  Read more

• How Fusion is building the TV brand of the future, an interview with Jonathan Stern

  29-09-2016 13:10
  
  Fusion Media Group, which includes their flagship TV network and powerful brands like The Onion and The Root has had a busy year. This summer they acquired Gawker Media keeping many of their powerful brands alive. They recently picked up The Young Turks as a one-hour TV show that will run until the 2016 election. Fusion also broadened its coverage with a multi-year partnership with All Def where it broadcasted the All Def Movie Awards and will now start airing roasts, the fir
  
  Read more

• Emmys generate viewership for Amazon's top originals

  29-09-2016 13:05
  
  Amazon Prime Video by Jumpshot
   
  Loading...
  With Amazon's originals getting Emmy buzz, Man in the High Castle and Mozart in the Jungle soared in popularity on Prime Video. 
  Insights from Jumpshot:Emmy wins, Prime Views:  The two top shows this past week were the Man in the High Castle and Mozart in the Jungle.  These 2 shows won Creative Emmys which resulted in much higher views on Amazon Prime on 9/18 and 9/19.  These two shows drove an 81% share this past week.
  Gaga f
  
  Read more

• Post Paralympics, brands still failing to represent disabled consumers, despite £200bn spending power

  29-09-2016 13:00
  
  During the summer of 2012 the British public was riding a wave of positivity around the Paralympics, which had returned to its ancestral home in the UK. The event sparked a change in perception of people with a disability and brands began to realise the opportunity of representing and including disabled people in their advertising.
  The Paralympics also led to a rise in popularity of disabled sports and a year after the games the number of members of Boccia England (a disability sport that tests
  
  Read more

• How Scottish Rugby is selling the thistle to the world

  29-09-2016 12:30
  
  Scottish Rugby Union (SRU) wants to secure its longevity at the top of the sport with a commercial strategy that aims to familiarise its brand of the game in emerging markets such as Japan and the US in order to open up commercial partnerships and revenue streams.  
  Scottish rugby could not be in a better place at the moment and as such its organisers are scrambling to capitalise on that good health. The governing body has posted record turnover for the last three years following the launch
  
  Read more

• Nu Creative Talent: Senior Account Manager | Media

  29-09-2016 12:28
  
  £40-50k + bonus + excellent benefits:Nu Creative Talent:
  Our client is one of the world’s leading customer insight companies and they are now looking for a Senior Account Manager to join their team.
  London (Central), London (Greater)
  
  Read more

• Why marketers need to stop pushing age stereotypes

  29-09-2016 12:18
  
  Nine out of 10 Brits feel there is too much age and generational stereotyping in the media, according to a new study from The Age of No Retirement, Flamingo and Tapestry Research [supported by The Big Lottery Fund].
  Having gathered 2,000 respondents aged 18 to 70-plus, it reveals 86% of people across all ages believe inter-generational design principles are important, yet only 16% believe brands are currently applying them well.
  It is common to hear terminology such as millenials, the grey
  
  Read more

• Brands missing out on ‘huge business’ by pushing age stereotypes in their ads

  29-09-2016 12:18
  
  Nine out of 10 Brits feel there is too much age and generational stereotyping in the media, according to a new study from The Age of No Retirement, Flamingo and Tapestry Research.
  Having gathered 2,000 respondents aged 18-to-70 plus, it reveals 86% of people across all ages believe inter-generational design principles are important, yet only 16% believe brands are currently applying them well.
  It is common to hear terminology such as millenials, the grey pound and gen x routinely used by se
  
  Read more

• Female bosses need to lead by example, says Huffington

  29-09-2016 12:11 via campaignlive.com
  
  At Advertising Week's "Thrive" panel, executives from Hearst, Facebook, AT&T and Skinnygirl swapped stories of leadership
  
  Read more

• Line joins the chatbot phenomenon by opening up to brands and developers

  29-09-2016 11:41
  
  Mobile messaging app Line has announced a series of new features that will give businesses and developers the ability to create chatbots.
  As well as creating new technology and opening up to the developer community via a new messaging API, Line will be actively encouraging people to build valuable chatbots via a financial reward.
  The business said it ultimately wants to create a ‘smart portal’ in which users can connect with the information, people and businesses they need at any tim
  
  Read more

• In pictures: Celebration time at the New Thinking Awards 2016

  29-09-2016 11:32 via campaignlive.co.uk
  
  Agencies and brands came together last night to celebrate the Marketing New Thinking Awards 2016, held in partnership with Sky Media.
  
  Read more

• Google to give away VR sets with NME

  29-09-2016 11:30 via campaignlive.co.uk
  
  NME, the free music title, is giving away Google Cardboard sets with its title tomorrow, offering readers the chance to experience Abbey Road Studios, an iconic music landmark.
  
  Read more

• Against all odds: the story behind the refugee Olympic team

  29-09-2016 11:30
  
  Every Olympics has its “thing”. Something bigger and more important, which transcends the Games, sport or its athletes. In 1900, it was the first woman to ever compete. In 1936, it was Jess Owens taking a defiant stand against the Nazis. In 1968, it was Black Power. In 2016, it was refugees.
  Between London 2012 and Rio, the global refugee crisis had reached an unprecedented scale. In 2012, 11 million people were living as refugees or asylum seekers. A year before Rio’s opening
  
  Read more

Follow @marketing_UKnws on Twitter!