Marketing news

• Wieden+Kennedy Portland scoops up Chobani creative duties

  28-09-2016 23:38
  
  Chobani has linked up with one of the industry’s top creative shops, Wieden+Kennedy. The Portland indie was named as lead creative agency for the Norwich, New York natural food company and maker of the country’s top Greek yogurt brand. Chobani split from Droga5 in 2015 and named Horizon Media, another independent, as its media agency of record. Wieden+Kennedy won the work after an agency review. 
  All work will come out of the Portland office and the first round of creative is sl
  
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• US Creative Work of the Week: Larry Fitzgerald fulfills a promise in University of Phoenix Ad

  28-09-2016 21:57
  
  As a native Minnesotan, Arizona Cardinals wide receiver Larry Fitzgerald holds a special place in my heart. Growing up in St. Paul, Fitzgerald was (obviously) a fantastic athlete — but it’s his character that should be celebrated just as much as his athletic exploits. He was named as a finalist for the NFL’s “Man of the Year” (he was the Cardinals’ team “Man of the Year”) on 2012 and has plenty of well-earned accolades and honors. 
  Fitzgerald&
  
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• Boston Red Sox star David Ortiz gives fans a good laugh in Lyft's "Under Cover" video

  28-09-2016 19:48
  
  David Ortiz may be known in Boston as "Big Papi" — the man who has brought home three championships, including the first World Series title in 86 years — but to a few unsuspecting Lyft riders, he was just Donnie.
  Following in the footsteps of Demi Lovato, DJ Khaled, and Shaquille O’Neal, the legendary baseball star, who is retiring at the end of the season, threw on a disguise and picked up some Lyft passengers, according to an article today.
  The Lyft video, entitled
  
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• ‘The smallness of the box is actually liberating’: Deutsch’s Favat, ANDYs chair, on bravery

  28-09-2016 19:32
  
  The Advertising Club of New York named Pete Favat the 2017 Chairman of the International ANDY Awards. Favat, North America chief creative officer at Deutsch, takes over the first major show of the awards season, seeking what it takes to be brave in advertising.
  “Pete is a creative visionary and his energy is contagious. We’re excited to have him lead the global jury,” said Gina Grillo, president & CEO, The Advertising Club of New York and International ANDY Awards. &ld
  
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• Debenhams: Marketing Manager - Email

  28-09-2016 19:31
  
  Competitive :Debenhams:
  We are a leading multichannel global retailer with over 29,000 employees across 247 stores in 29 countries.London
  
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• Netflix will debut issues-focused childrens' television show on Oct. 1

  28-09-2016 19:26
  
  Netflix is moving into a sub-category for kids with the announcement today of the premiere of a children's TV series entitled Mack & Moxy which was created to showcase important issues like Autism inclusion, literacy, hunger, wildlife preservation, emergency preparedness, STEM education, the power of play, the great outdoors and more. Made in part with non-profit backing and populated by real-life celebrities, the show is for children ages three to seven and will launch on Netflix just
  
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• Debenhams: Senior Content and Editorial Manager

  28-09-2016 19:23
  Competitive :Debenhams:
  The Marketing team at Debenhams has been undergoing some exciting structural changes in order to strengthen our brand proposition
  London
  
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• News Corp takes $10m stake in AppNexus as part of a wider $31m funding round for the adtech outfit

  28-09-2016 18:42
  
  Programmatic advertising outfit AppNexus has closed a $31m round of funding, with News Corp now among its major investors, furthering its interest in adtech by contributing $10m to the latest round.
  The announcement was made today (28 September) and follows last week’s $1bn IPO from fellow adtech outfit The Trade Desk.
  As part of the partnership, AppNexus’ full suite of technology products are being made available to News Corp's media brands, several of which already employ the AppNe
  
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• Dot-Gap: Social Media Community Executive

  28-09-2016 18:40
  
  £25k:Dot-Gap:
  AMAZING opportunity for a talented social person to make their mark in a NOT-FOR-PROFIT organisation. If you have 1 years experience, a passionate per
  London (Central)
  
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• The future of smart devices – latest Marketoonist

  28-09-2016 17:47
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• TubeMogul attempts to simplify adtech with latest update

  28-09-2016 17:44
  
  Programmatic media trading of video ads is on the rise, prompted in part by publishers’ anticipation of the increased yield promised by video ad units, and advertisers' willingness to experiment with the potential engagement possibilities offered up by recent improvements with said formats.
  A recent report by The Drum and The Trade Desk demonstrated that 80 per cent of media agency staff were preparing for an increase in demand for such inventory from clients. Fragmentation in the adtech s
  
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• Shakers and makers: two types of influencer that can drive fame, reach, action and conversion

  28-09-2016 17:43
  
  'Shaken, not stirred' is the iconic image of James Bond's preferred drink that influences millions of people when ordering a martini. The same theory can be applied to the rapidly expanding 'influence' economy released today by Time Out which reveals two new types of influencers. 'Shakers', the professional bloggers, social media stars and celebrities, defined and motivated by their large social followings and 'makers' a group largely ignored by advertisers despite being hugely effective at driv
  
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• Canals, coffee shops, creativity: Is Amsterdam the marketer’s Shangri-La?

  28-09-2016 16:50
  
  As The Drum launches its 2016 supplement all about Amsterdam, we talk to the creatives – both ex-pat and local – that form the city’s marketing scene.
  Representatives from the likes of JWT Amsterdam, Finch Factor and DDB & Tribal discuss what it’s really like to live and work in the Dutch metropolis, covering off its easy pace of life, proclivity for English and ability to produce good beer. 
  The documentary also tackles the challenges the city faces in terms of
  
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• Marketing New Thinking Awards 2016: the full results

  28-09-2016 16:46 via campaignlive.co.uk
  
  Channel 4's innovative promotion of its Humans show, has won the Grand Prix at the Marketing New Thinking Awards 2016, in partnership with Sky Media.
  
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• The Marketing Agencies Association, DigitasLBi and scholars unite to define what ‘collaboration’ means in marketing today

  28-09-2016 16:20
  
  The Marketing Agencies Association (MAA) and DigitasLBi have joined with scholars from University of Cambridge, UCL School of Management and Dotworks to come up with a robust definition of collaboration for modern marketers.
  The success of the venture is predicated on how many agencies across the industry complete a 15-minute survey on what collaboration means to them. From these responses, the participating parties hope to define the value of collaboration within the industry, revealing wh
  
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• A brave new media quality world

  28-09-2016 16:03
  
  Over the last year, from reading the digital marketing news, it may seem that our industry is plagued with quality issues. Looking at a piece of research undertaken by OpenX in May 2015 into quality in the marketplace, the report found that 94 per cent of marketers think quality is a serious issue, especially in programmatic advertising. Media quality issues are an ever-growing area of concern for the digital advertising industry and a main cause of hesitation for those wanting to invest further
  
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• Building an ‘Intrapreneurial’ Culture: How to create an agency fit for the next generation of talent

  28-09-2016 16:01
  
  ‘Intrapreneurial’ is term coined by JFDI, what does it actually mean?
  In the creative space we occupy, we all accept the notion of entrepreneurialism. That ‘can-do and I’ll find a way’ innate attitude and passion that helps build not only strong working relationships with colleagues, but also enduring relationships with our clients.  All successful agencies have an accepted entrepreneurial spirit at heart.
  In recent times however, what has become even more fund
  
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• Mike Black of Brass retires after 40 years in marketing

  28-09-2016 15:50
  
  Mike Black, managing partner at Leeds marketing agency Brass, has retired after a 40-year career in marketing.
  Mike started his marketing career in 1976 at Garratt Baulcombe in Nottingham as a junior copywriter, moving to Graham Poulter Associates in 1980, before joining Brahm as a senior copywriter on 28 November 1983. At the point of retirement, Mike will have spent 32 years at Brass (previously Brahm) of which 15 have been as a board director.
  Upon the eve of his retirement, John Morgan, chie
  
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• If millennials don’t vote at all, Donald Trump will win the 2016 election, according to MTV Insights

  28-09-2016 15:40
  
  The power of the millennial vote has never been more apparent. Original research from MTV Insights estimates that if no millennials vote in the 2016 election, Donald Trump will win with 44 percent of the vote versus 41 percent for Hillary Clinton. If all millennials vote, Clinton wins 44 percent to Trump’s 39 percent. And if only half of millennials vote, the race will remain too close to call (43 percent Clinton vs. 41 percent Trump).
  To encourage voter registration, MTV brought back its
  
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• Managing the data points: How to navigate the new customer journey?

  28-09-2016 15:39
  
  It’s vital for marketers to understand how and why customers progress from one stage of the buying journey to the next. What moves someone from considering a product to buying it? How do you connect all the data points in between?
  The reality is that a customer journey is made up of moments. Research has found that a car buyer can have 900 digital interactions before purchase. Nevertheless, we like to look at the customer journey broadly as taking place in stages, including awareness, purc
  
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• Whoever buys Twitter needs to deal with impossible conundrum of ridding it of its trolls.

  28-09-2016 15:26
  
  For years there have been rumors of an acquisition when it comes to my own personal favorite social media platform - Twitter. Amidst continued reports of a plateau of its userbase, a need to figure out other revenue streams and investment in live content streaming it has spent the last couple of years changing its team at the top without turning things around to any great degree. 
  One thing that Twitter doesn't seem to have come any further to solving that is at the forefront of i
  
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• Under Armour creates Snapchat game featuring Cam Newton

  28-09-2016 14:54
  
  In an eerie forest, Cam Newton uses his fanciful footwork to run and hit his way through his obstacles in Under Armour’s “It Comes From Below” campaign. But UA is kicking it up a notch with a game version found in Snapchat’s Discover, where you can play as Cam Newton and led him through the obstacles.
  "We feel like there are multiple ways into our core audience to help demonstrate the power of footwork and the power of the products that we create around them," said Jim Mo
  
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• How mobile marketing is evolving to catch up with consumers

  28-09-2016 14:37
  The panel
  Sarah Vizard, news editor, Marketing Week (moderator)
  Laurent Faracci, vice-president of global marketing and digital excellence, Reckitt Benckiser
  Adam Hancox, programmatic associate director, Starcom MediaVest Group
  Joe Reid, managing director EMEA, Krux
  Nick Reid, UK managing director, TubeMogulThe promise of mobile is the relationship it enables with consumers, allowing marketers to reach them wherever they are at any time. Yet, as Laurent Faracci, Reckitt Benckiser’s (RB) vi
  
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• The Drum's Social Buzz Awards nominations revealed - see who's made it on to the shortlist for 2016

  28-09-2016 14:32
  
  The nominations for The Drum's Social Buzz Awards 2016 have been announced, shining a light on the best social media campaigns from the past 12 months. 
  Now in their sixth year, the awards celebrate the crème de la crème of social media communications by rewarding effective initiatives and strategies from brands, individuals and agencies across the UK. 
  Leading the shortlist this year is TMW Unlimited with 15 nominations. The London-based agency is up for prizes
  
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• Kellogg’s ditches dieting focus as it looks to become ‘more relevant’ to women

  28-09-2016 14:24
  
  Kellogg’s has unveiled a new direction for its Special K brand today (28 September), as it looks to move away from a “1990s” marketing approach of counting calories to a focus on nourishment and “inner strength”.
  Alongside the new marketing direction the cereal brand has also launched its #StrengthIs campaign, which features TV personality Katie Piper, celebrity cook Lisa Faulkner and recording artist Nicola Roberts. The brand’s ‘strength squad’ w
  
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• Kellogg ditches dieting focus as it looks to become ‘more relevant’ to women

  28-09-2016 14:24
  
  Kellogg has unveiled a new direction for its Special K brand today (28 September), as it looks to move away from a “1990s” marketing approach of counting calories to a focus on nourishment and “inner strength”.
  Alongside the new marketing direction the cereal brand has also launched its #StrengthIs campaign, which features TV personality Katie Piper, celebrity cook Lisa Faulkner and recording artist Nicola Roberts. The brand’s ‘strength squad’ will be s
  
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• How innovation and technology are changing the cinema experience for brands

  28-09-2016 14:20
  
  Increased targeting, investment in technology and a raft of blockbuster hits are giving cinema a boost but the medium still has an awareness issue with advertisers wasting content that could be used on the big screen.
  It’s for this reason that Karen Stacey, chief executive officer at Digital Cinema Media (DCM), believes awareness is a “challenge” for cinema, particularly in showing potential advertisers what the medium can do and “engaging the creative industry&rdqu
  
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• Everything you need to know about content marketing: 'Quality, well-distributed content is here to stay'

  28-09-2016 13:20
  
  If 2015 was the year that brands finally woke up to the power of content marketing, particularly that delivered digitally, 2016 will mark the time that marketers realise the associated importance of data and distribution?
  Ben Pheloung, head of demand, EMEA at PulsePoint, says: “We have always said that content is king, but now brands are realising that data, distribution and context are just as vital. Your content means nothing if nobody sees it.”
  His comments come in the final episo
  
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• Mondelez senior marketer exodus continues as Sonia Carter departs

  28-09-2016 13:03
  
  Mondelez’ head of digital and social media for Europe Sonia Carter has left the business, marking the latest high profile departure from its global marketing team.
  Carter told The Drum that her decision comes after five “fantastic years”. However, she declined to comment on what her next move will be.
  As one of Mondelez’s most well-known marketers, Carter played a key role in establishing the business and its brands among the more forward-thinking FMCG advertisers. This w
  
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• AOP survey finds publishers increasingly positive, despite economic headwinds

  28-09-2016 12:57
  
  Despite the rising tide of ad blocking, increased commoditisation of display advertising, plus economic uncertainty surrounding Brexit, publishers are (publicly at least) increasingly positive when it comes to their revenue outlook, with most pinning their hopes on video advertising inventory.
  Four out of five UK publishers anticipate positive growth in the next 12 months, according to the latest findings from the AOP’s Digital Publishers Revenue Index (DPRI).
  The DPRI – a quarterly
  
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• Why brands are learning to be oblique to connect with their audiences

  28-09-2016 12:56
  
  Earlier this year, Real Life magazine launched online exploring living with technology (with the emphasis on living).
  Its editor-in-chief Nathan Jurgenson is a social media theorist, contributing editor at the New Inquiry and a researcher at Snapchat. This isn’t a fast-news pop-tech site, the writing is thoughtful, personal and intelligent. Its writers hail from the New York Times, the Guardian and the Atlantic amongst others and are accompanied by a raft of academics, professors and autho
  
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• AB InBev closer to landmark merger with SABMiller as shareholders accept $103bn bid

  28-09-2016 12:45
  
  SABMiller’s shareholders have approved a potential takeover from drinks rival Anheuser Busch InBev (AB InBev) in what could form one of the world’s largest mergers ever.
  The revised deal follows SABMiller rejecting a $79bn bid from AB InBev in July, with the latter now looking to offer as much as $103bn.
  A total of 95 per cent of SABMilller shareholders approved the bid.
  On this AB InBev chief executive Carlos Brit said: “We are pleased that our sh
  
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• Men are more likely to complain about ads than women, says ASA

  28-09-2016 12:39
  
  Men in the UK are more likely than women to complain about advertising, according to figures from the Advertising Standards Authority (ASA). 
  The British regulator's annual complaint figures have revealed that 56 per cent of issues raised in 2015 were filed by men, while 42 per cent were raised by women. The remaining percentage didn't specify their gender. 
  The research also found significant differences in the issues that men and women were most likely to complain about. Females lodg
  
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• Beri Cheetham leaves Leo Burnett for ECD role at The Gate

  28-09-2016 12:23 via campaignlive.co.uk
  
  The Gate has lured Beri Cheetham away from Leo Burnett to become the agency's executive creative director.
  
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• ASA bans Stuart Pearce Carlsberg ad for promoting drinking in an 'unsafe and unwise' location

  28-09-2016 12:18
  
  The Advertising Standards Authority (ASA) has slapped Carlsberg with a ban over an ad which seen former England player Stuart Pearce delivering beer to a building site. 
  Following a complaint from Alcohol Concern the campaign has been quashed by the watchdog for promoting drinking in "unsafe and unwise" location. 
  The video showed Pearce and a delivery driver arriving at a building site with a giant crate of Carlsberg to present to the builders on the site as a surprise. After the
  
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• Chris Rowlands of Think Money Group joins Click Consult

  28-09-2016 12:16
  
  Chris Rowlands, who previously headed up SEO at Think Money Group, has been welcomed into search marketing agency Click Consult’s Senior Organic Search Team.
  Chris has over nine years’ experience in SEO, having honed his technical and strategic expertise at MoneySuperMarket.
  Chris says of the decision: "I'm delighted to be joining such a talented and forward thinking team with a wealth of experience in their field. During my time working in the industry, I've witnessed the ever-
  
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• Tinder lets you skip the swiping queue with ‘Boost’ add on

  28-09-2016 12:13
  
  For those unlucky in love, Tinder is testing a new feature that gives users an instant advantage in tallying up matches with bae.
  As part of its monetisation drive, the dating app is giving users the chance to ‘Boost’ their profile to the front of the local queue, helping it reach more people for a half an hour window.
  Tinder claims that during that window, profiles will garner up to ten times more views, a surefire way to increase potential matches.
  Tinder Plus subscribers will be g
  
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• How Digital Futures plans to put 100 young adults into a digital work placement in one day – with your help

  28-09-2016 12:12
  
  The UK is facing a digital skills crisis. That was the warning from MPs this summer when they revealed how the UK needs to find another 745,000 workers with digital skills by 2017 or the country’s productivity and competitiveness would be at risk.
  The Commons Science and Technology Committee’s damning report details how how 22 per cent of IT equipment in schools is ineffective, a mere 35 per cent of computer science teachers have a relevant qualification and only 70 per cent of the r
  
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• iCrossing appoints Mark Williams as head of search

  28-09-2016 11:39
  
  Digital marketing agency iCrossing has appointed Mark Williams as its head of search in a new role that challenges the traditional model of treating search as two separate channels. 
  This internal promotion brings natural and paid search teams closer together under one leader.  Williams’ previous role as strategy director saw him work across a portfolio of the agency’s clients, including M&S and Barclays, where he he will continue to play a leadership role. 
  iCross
  
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• Piers Morgan wants to 'Make America Great Again' in Paddy Power spot

  28-09-2016 10:53 via campaignlive.co.uk
  
  Paddy Power is trying to drum up UK support for the European team in the Ryder Cup by revealing Piers Morgan is backing the US.
  
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• Piers Morgan wants to 'Make America Great Again' in Paddy Power ad

  28-09-2016 10:53 via campaignlive.co.uk
  
  Paddy Power is trying to drum up UK support for the European team in the Ryder Cup by revealing Piers Morgan is backing the US.
  
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• Creatives call out Kim Jong Un with parody LinkedIn profile recruiting labour camp workers

  28-09-2016 10:52
  
  Kim Jong Un, the supreme leader of North Korea now has (parody) LinkedIn and Twitter accounts, both the work of mischievous creatives looking to raise awareness of the controversial state's work camps.
  The satirical campaign for Liberty in North Korea (Link), a group looking to “fund a modern-day underground railroad bringing North Korean refugees to freedom,” comes from creative collective called Part Time Lab.
  The agency, led by founder and art director Lee Tomic, enliste
  
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• Nike to quicken shift from ‘cut and sow’ to digital design

  28-09-2016 10:37
  
  Nike is quickening its move to digital design away from traditional manufacturing processes to produce prototypes at previously impossible speeds and offer fans unprecedented levels of personalisation.
  It encapsulates part of the innovation push the world’s largest sportswear brand hopes can kickstart growth following an underwheliming quarter. While sales were up 8 per cent in the period, the business has seen Under Armour and Adidas chip away at its decades long dominance, losing basketb
  
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• How BT’s new TV push is positioning it as a quad-play giant

  28-09-2016 10:30
  
  In the last three years BT has transformed itself from contracting by 3% a year in 2013 to launching its biggest marketing campaign to promote its BT TV service.
  The campaign, which aired on TV on Saturday (24 September), promotes BT’s “rapidly growing” TV service, with OutKast’s ‘Hey Ya’ track as its soundtrack. The TV ad shows programmes found on the company’s service, ranging from the Premier league on BT Sport, to drama Feed the Beast and children&r
  
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• Blis teams with The Drum to stir up Singapore media sector with the Golden Shaker Competition

  28-09-2016 10:25
  
  Blis has made a name for itself in Singapore, not just for its location data expertise, but for its now annual media agency event the Golden Shaker Competition.
  This year's competition kicks off in the coming weeks and The Drum has partnered to share the latest from the movers and shakers (groan) of the Singapore and Asia Pacific media scene.
  Last year’s inaugural Golden Shaker competition saw 10 top media agency teams battling it out to deliver the winning cocktail. With guidanc
  
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• Pret reshuffles marketing team as director steps down

  28-09-2016 10:15
  
  Pret A Manger’s group marketing director Mark Palmer is stepping down from his current role prompting several changes to its senior marketing leadership team.
  Palmer will advise Pret’s board on marketing strategy as well as act as a mentor to marketing teams outside the UK but will step away from day to day responsibilities.
  He will instead dial up his focus on other interests, Cawston Press, the drinks brand he co-founded in 2009 that he has been working with as a non-executive and
  
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• Airbnb turns to creatives to inspire its brand of local tourism beyond the ‘main commercial corridors’

  28-09-2016 10:12
  
  If a movement is a community on the move, then one of Airbnb’s ongoing challenges is how it can support communities that move and act at scale.
  It doesn’t sound too taxing for a business that had 80,000 members create their own versions of its logo but even the most community-driven brands need outside help sometimes. Particularly, when in the case of Airbnb it wants to enhance its standing in local communities in a way that goes beyond the “main commercial corridors&rdquo
  
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• Estée Lauder drops M2M for Manning Gottlieb OMD

  28-09-2016 10:10 via campaignlive.co.uk
  
  Estée Lauder has moved its media buying account from M2M to sister agency Manning Gottlieb OMD in the UK, with immediate effect.
  
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• Sainsbury’s sales slide amid rivals' resurgence

  28-09-2016 10:05
  
  Sainsbury’s like-for-like sales dropped 1.1 per cent in the during the 16 weeks to 24 September as it continues to face what boss Mike Coupe described as a “very competitive and dynamic environment".
  The retailer, which completed its £1.4bn buyout of Argos earlier this month, said that it had not been distracted by the sale and continued to pump investment into key areas such as the relaunch of its ‘On the Go’ range, click and collect and the opening of an additiona
  
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• The Interruption Game – the difficulties of making a copywriting entrance

  28-09-2016 10:04
  
  In your now bulging record of deceased buzzwords and marketing mind-fluff, I’d imagine there is a consecrated little mound of earth under which the art of ‘Interruption’ is wriggling sullenly around.
  Interruption, for a time, was the gleaming beacon of modern copywriting – a vorpal sword of communication that could poke a profitable hole into any armoured codpiece of apathy. So to speak.
  But, seemingly as swiftly as it became the thing we should all be doing, it became th
  
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