Marketing news

• Why women in ad land are working in a ‘toxic culture’

  27-09-2016 23:46
  
  The furore around the comments made by former Saatchi & Saatchi chairman Kevin Roberts that the gender diversity in advertising debate is “over” pushed the issue even further in to the limelight, and now new research has found that 91 per cent of women in advertising have heard demeaning comments from male colleagues.
  Conducted by the 3% Movement, the ‘Elephant on Madison Avenue’ survey, questioned almost 600 women working in the industry to find out the extend of sex
  
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• Unilever’s ‘unstereotype’ crusade is helping grow its brands by 30%

  27-09-2016 22:50
  
  Unilever’s commitment to stop stereotyping women in in its adverts is beginning to pay off after the FMCG giant revealed those brands – including Knorr, Dove, Cif and Surf – that have begun to eradicate outdated portrayals of gender are growing by 30 per cent.
  Launched at Cannes Lions this year, #unstereotype comes after Unilever carried out multiple studies around the world over the last two years to better understand how female identity has evolved. Analysis of over 1000
  
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• P&G marketing VP Sophie Blum: 'measurement is the challenge ahead'

  27-09-2016 22:00
  
  Speaking with The Drum, Sophie Blum, the vice president of marketing for Procter & Gamble’s EMEA and India region, voiced her belief that the increasingly fragmented digital landscape poses the entire media industry with a key challenge it must collectively rise to meet.
  On the sidelines of this month's Dmexco conference, the marketer told The Drum she believes her brand has a part to play in creating a “common language and a common kind of metric” that will aid both c
  
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• P&G marketing chief: 'measurement is the challenge ahead'

  27-09-2016 22:00
  
  Speaking with The Drum, Sophie Blum, the vice president of marketing for Procter & Gamble’s EMEA and India region, voiced her belief that the increasingly fragmented digital landscape poses the entire media industry with a key challenge it must collectively rise to meet.
  On the sidelines of this month's Dmexco conference, the marketer told The Drum she believes her brand has a part to play in creating a “common language and a common kind of metric” that will aid both c
  
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• Grey Canada, Marcel win inaugural D&AD Impact Awards for social good

  27-09-2016 21:25 via campaignlive.com
  
  "Inglorious Fruits and Vegetables" and "Groceries not Guns" take home Black Pencils at Advertising Week ceremony hosted by Baratunde Thurston
  
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• Twitter’s top three debate moments, according to Twitter COO Adam Bain

  27-09-2016 21:09
  
  Twitter has recently repositioned itself as a news platform instead of a social platform – and the first presidential debate of 2016 made for the perfect opportunity for Twitter to showcase the power of its connected audience during newsworthy moments.
  In fact, according to Twitter COO Adam Bain at the IAB Mixx event in New York, the September 26 debate was “tremendous for us,” and it was perhaps not surprisingly the most tweeted debate ever.
  “If you think about the produ
  
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• Beth Goss hired as new chief brand officer for 20th Century Fox

  27-09-2016 20:56
  
  A newly created position at 20th Century Fox film was awarded to Beth Goss, who was hired to become the new chief brand officer (CBO) for the studio, Stacey Snider, chairman and CEO of 20th Century Fox Film announced today.
  As chief brand officer, Goss will manage the Fox film brands including current releases and library titles and those projects in development. In her role, Goss will collaborate with the studio’s key divisions to help steward the studio’s franchises, brands and eve
  
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• Seth Godin discusses the death of one-size-fits-all marketing efforts

  27-09-2016 20:50
  
  During a rousing presentation at Advertising Week New York, author and marketing guru Seth Godin told the audience that one-size-fits-all campaigns made for the masses no longer make sense for brands in today’s world, a topic he has discussed at length in the past.
  In his talk, Godin said that the “David Ogilvy” model of advertising has been busted since we live in a “world of clutter” where even water bottles have been branded to death. As the advertising industry
  
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• Netbooster acquires 4Ps Marketing to grow European footprint

  27-09-2016 20:46
  
  Netbooster has acquired London-based search agency 4Ps Marketing. 
   
  The deal will see the number of Netbooster employees in the UK swell to 140, with the group having over 850 members of staff globally across 25 locations. 
   
  Established by co-founders, Matt Phelan and Chris Hyland in 2008, the pair will lead the integration of the agency into its new parent company over the coming months. 
   
  Phelan will also be handed a senior global role as part of NetBooster Gro
  
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• Will viewers now switch to Twitch TV? Amazon releases three new scripted shows to strong results

  27-09-2016 20:29
  
  Amazon Studios signed on for three new series from what it calls its “most-watched” pilot season ever which debuted on the streaming site Twitch in addition to Amazon Video recently. The dual debut is considered an unorthodox move heralding the most visible integration between the two services since Amazon's acquired Twitch for $970m two years ago, according to a recent article.
   The two show were The Tick and Jean-Claude Van Johnson, and were likely selected to appeal to Twitch
  
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• Nissan creates the autonomous chair capable of forming an orderly queue

  27-09-2016 19:42
  
  Japanese electronics company Nissan is underlining its work in the realm of artificial intelligence by rolling out a series of seats capable of autonomous mobility, in other words, people can sit down while remaining in a queue.
  The ProPILOT Chair moves with the queue, looking to take the inconvenience out of queuing using AI guidance.
  The scheme is named after the company’s autonomous driving technology which remains an area of work Nissan is keen to promote with the stunt.
  The
  
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• CarbonTV takes the lead in OTT Advertising as the fall begins

  27-09-2016 19:40
  
  Found Remote recently launched a new partnership with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts.
  For the beginning of September, CarbonTV took the lead as they promoted the following shows. American Elements, Heartland Bowhunter Behind The Draw, It's My Backyard, Ranch Real Estate, Roadworthy, Thousand to One, and Women Who. Here's the chart and full insights. 
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• Lowes launches an interactive 'newsroom' called Open House

  27-09-2016 19:24
  
  The giant big box retailer Lowes debuted its newsroom website called "Open House" today in an attempt to take  people behind the brand through a mix of feature stories and rich multimedia content. Open House is meant to provide an inside look at the way Lowe’s serves customers and communities through regularly refreshed content in four focus areas (serving communities, inspiring people, fresh thinking and inside Lowe’s).
  “We wanted to create a place where we could build a
  
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• Financial Times content pairs with Santander ads in deal Outdoor Plus claims unlocks the 'full potential of DOOH'

  27-09-2016 18:09
  
  Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays.
  The digital-out-of-home advertising company will devote the top third of displays to the FT work pulled in real time from the publication’s website, sitting atop the bank’s latest creative.
  In a symbiotic ad buy, both brands will benefit from the exposure granted at six of Outdoor Plus’s screens across Lodnon including the City of London
  
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• Industry calls for verification scheme for digital media after Facebook controversy

  27-09-2016 18:08 via campaignlive.co.uk
  
  Tech companies have been urged to open up to cross-industry verification schemes, after Facebook admitted it had overestimated its video views.
  
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• Turkey of the week: Wrangler "#MoreThanABum" by We Are Pi

  27-09-2016 17:56 via campaignlive.co.uk
  
  Brittaney Kiefer thinks Wrangler's attempt at feminism rings false.
  
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• Facebook, Twitter and Google will continue to outpace total UK digital growth in 2016

  27-09-2016 17:55
  
  Facebook, Twitter and Google are set to outpace digital advertising growth in the UK in 2016, according to research from eMarketer.
  Digital ad spending is expected to grow by 12 per cent, dwarfed by the 31.1 per cent growth in net digital ad revenues at Facebook, 13.9 per cent growth at Google and 13.2 per cent growth at Twitter.
  With Facebook a clear leader in digital advertising, it remains to be seen whether there will be a knock on effect after it was found to be overstating the average view
  
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• Domino's taps former BHS CMO Tony Holdway as it promotes Simon Wallis to COO

  27-09-2016 17:55
  
  Dominos has appointed BHS' former chief marketing officer, Tony Holdway, to fill the same position, following the promotion of Simon Wallis, who is now chief operating officer.
  The pizza company has enlisted Holdway, who created the #SaveBHS campaign, to head up its marketing department. Before joining BHS in February of this year, he was brand marketing director at House of Fraser, and also held roles at Littlewoods and WH Smith. 
  Wallis, meanwhile, was appointed as chief operati
  
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• Pick of the week: Yorkshire Building Society "Outgrown your home" by Red Brick Road

  27-09-2016 17:52 via campaignlive.co.uk
  
  Maisie McCabe is charmed by the Yorkshire Building Society ad.
  
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• Nokia licensee in hunt for ad agency

  27-09-2016 17:42 via campaignlive.co.uk
  
  HMD Global, the company formed to relaunch Nokia smartphones, has called a global creative pitch.
  
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• Mars calls £400m media buying review

  27-09-2016 17:38 via campaignlive.co.uk
  
  Mars has launched an estimated £400m media buying review in the UK, Germany, China and four other regions.
  
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• Why Disney, Google and Salesforce would be interested in buying Twitter – and what they might do with it

  27-09-2016 17:28
  
  With the financial earnings reports earlier this year highlighting a stagnating user base and a series of product changes that have as yet failed to take off, such as its ‘Moments’ feature, one could be forgiven for thinking that Twitter may be losing direction and focus. 
  However, the platform still remains an attractive social proposition with strength and power based in its ‘real-time’ feed. 
  Social media has become a product game or a game of scaling up
  
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• What kind of sport is this? Five marketing questions facing the future of Paralympic sport

  27-09-2016 17:10
  
  The Queen called their performance “magnificent”. BA’s gold-nosed, weakly punned plane 'VictoRious' has touched down. We’ve got a couple more days of heroic medallists on The One Show, and then we’re done. It’s Stoke v West Brom and Saturday and the sports industry rolls on.
  Does that really have to be it?
  Does this extraordinary, multi-talented cast of Superhumans that have bestrode the international stage in Rio, have to disappear into the background until C
  
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• Facebook's digital adspend forecast to exceed £1bn in UK

  27-09-2016 17:00 via campaignlive.co.uk
  
  Facebook's digital adspend growth is forecast to be even higher than previously thought this year, growing by nearly a third, in eMarketer's latest digital adspend report for the UK.
  
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• Ashley Madison ‘confident’ it can pull off ‘the greatest comeback of all time’

  27-09-2016 16:54
  
  In the summer of 2015, a team of hackers released the details of 35 million members of dating website Ashley Madison in one of the biggest data breaches ever seen. The rest, as they say, is history.
  For any brand this would have been an unqualified PR disaster but for Ashley Madison, which was built on enabling married people to commit adultery discreetly, it rocked the very foundations of its business.
  Yet despite being handed what many would consider a poisoned chalice, lifelong marketer Rob S
  
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• Ashley Madison ‘confident’ it can pull off ‘major comeback’ following hacking scandal

  27-09-2016 16:54
  
  In the summer of 2015, a team of hackers released the details of 35 million members of dating website Ashley Madison in one of the biggest data breaches ever seen. The rest, as they say, is history.
  For any brand this would have been an unqualified PR disaster but for Ashley Madison, which was built on enabling married people to commit adultery discreetly, it rocked the very foundations of its business.
  Yet despite being handed what many would consider a poisoned chalice, lifelong marketer Rob S
  
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• Ashley Madison ‘confident’ it can pull off comeback after hacking scandal

  27-09-2016 16:54
  
  In the summer of 2015, a team of hackers released the details of 35 million members of dating website Ashley Madison in one of the biggest data breaches ever seen. The rest, as they say, is history.
  For any brand this would have been an unqualified PR disaster but for Ashley Madison, which was built on enabling married people to commit adultery discreetly, it rocked the very foundations of its business.
  Yet despite being handed what many would consider a poisoned chalice, lifelong marketer Rob S
  
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• Data turns Amazon into a $1bn advertising business

  27-09-2016 16:50 via campaignlive.co.uk
  
  Amazon's advertising sales will surpass $1bn this year, as the company increasingly targets brand advertisers such as Mercedes-Benz.
  
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• Unilever plots in-house branded content division

  27-09-2016 16:41 via campaignlive.co.uk
  
  Unilever is throwing its weight behind in-house content creation, with the launch of two units dedicated to branded content.
  
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• University marketers: try making your message more Snapchatty

  27-09-2016 16:22
  
  Snapchat is quick, informal and hugely popular. Use it to bring your students together to share experiences and celebrate triumphsIf you think Snapchat is only used in universities by students documenting their antics in the pub, you may be missing a marketing trick. As a virtual space where young people congregate, communicate and share, it provides plenty of opportunities for marketers to showcase the best of their institutions.We spoke to three universities who have used Snapchat stories &nda
  
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• My Media Week: Abby Carvosso, Bauer Advertising

  27-09-2016 15:39 via campaignlive.co.uk
  
  We join Abby Carvosso, group managing director, Bauer Advertising, as she presents the new Bauer Media narrative, debates metrics that matter at Magnetic's Spark event and resorts to financial bribery at homework time.
  
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• Ballentine's Golf Club creates interactive game allowing users to play alongside Paul McGinley

  27-09-2016 15:34
  
  Ballentine’s whisky is trying to win over golf lovers with the chance to play with Ryder Cup legend Paul McGinley in an interactive video.
  The Call the Shots game  is the latest campaign from virtual game Ballantine's Golf Club, and allows users to play a par five hole with McGinley ,who tasks players with making every decision throughout including which strategy and club he uses.
  The game is part of the whisky brand’s Ballantine's Golf Club co
  
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• Ballantine's Golf Club creates interactive game allowing users to play alongside Paul McGinley

  27-09-2016 15:34
  
  Ballantine's whisky is trying to win over golf lovers with the chance to play with Ryder Cup legend Paul McGinley in an interactive video.
  The Call the Shots game  is the latest campaign from virtual game Ballantine's Golf Club, and allows users to play a par five hole with McGinley ,who tasks players with making every decision throughout including which strategy and club he uses.
  The game is part of the whisky brand’s Ballantine's Golf Club concept,
  
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• VAB report: TV still strong, especially in cluttered streaming world

  27-09-2016 15:33
  
  Preconceived notions about video streaming and live TV may be flipped on their collective heads by the latest report from the Video Advertising Bureau (VAB). The VAB report, “Requiem for a Stream,” is a three-part series on streaming and shows a highly competitive streaming ecosystem featuring everything from transactional and subscription services to social streaming and ad supported streams. And it sings the praises of live television viewing.
  Streaming is actually a relatively sma
  
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• Carlsberg falls foul of ads watchdog after taking booze to a building site

  27-09-2016 15:26 via campaignlive.co.uk
  
  Carlsberg has been rapped by the Advertising Standards Authority after a video produced for building supplies company TradePoint's YouTube channel depicted a large crate full of beer being delivered to a building site.
  
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• Carlsberg falls foul of ad watchdog after taking booze to a building site

  27-09-2016 15:26 via campaignlive.co.uk
  
  Carlsberg has been rapped by the Advertising Standards Authority after a video produced for building supplies company TradePoint's YouTube channel depicted a large crate full of beer being delivered to a building site.
  
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• New IAB survey shows that consumers buying on mobile more than ever, ads and social trigger interest

  27-09-2016 15:22
  
  Three-quarters of smartphone and tablet users said they have purchased a product or service on their devices in the past six months. This from a recent in-depth survey by the Interactive Advertising Bureau (IAB) titled “Mobile Commerce: A Global Perspective.”
  The in-depth survey of mobile users in 19 countries found that mobile ads and social media can trigger interest in buying and can help with product discovery. It also found that those who use a mobile wallet make mobile purchase
  
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• Why Snapchat rebranding to Snap will take some of the pressure off

  27-09-2016 15:19
  
  Snapchat looks like it is distancing itself from the social media space by removing the ‘chat’ from its name and rebranding to just Snap Inc.
  On the surface, the move was made because the company plans to expand its image to be more than just a messaging app. In fact, it will soon be tapping into the wearables trend with the consumer product ‘Snapchat Spectacles’ – glasses that can record 30 second videos and look very much like the younger, trendier sibling o
  
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• Do It Day: Dennis Publishing wants to harness the power of Do It Day to affect long term sustainability action

  27-09-2016 15:00
  
  Dennis Publishing wants to harness the power of 2015’s #treesfortrees Do It Day challenge, which saw 10,000 trees planted in 24 hours, to make further steps to combat deforestation in conjunction with the Heart of England Forest in a long-lasting campaign that goes beyond just a do-good day.
  Deforestation was a topic that was close to the heart of Dennis Publishing’s founder Felix Dennis. He believed the UK was in danger of losing its forestry if it didn’t continue to plant nat
  
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• Channel 4 on why tackling diversity is harder for broadcasters than it is for the likes of Google and Facebook

  27-09-2016 15:00
  
  Channel 4’s on-screen diversity executive Ramy El-Bergamy thinks it’s easier for digital companies like Google or Facebook to be diverse businesses than it is for broadcasters because “they are constantly evolving” whereas TV is a “very closed network” that needs to undergo a whole shift in mindset.
  Speaking at Maxus Diversity Week, El-Bergamy told attendees that the pressures on TV are very different to those on a digital company, whe
  
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• Sony uses AI to compose a Beatles-inspired song, the unforgettable ‘Daddy’s Car’

  27-09-2016 14:58
  
  The Sony Computer Science Laboratory (CSL) has made a further advance in the application of artificial intelligence by using it to create a bizarre pop track called ‘Daddy’s Car’.
  Created by AI software Flow Machines, the software analysed “a huge database of songs” and then derived the styling and combinations to produce a record in the style of The Beatles.
  A total of 13,000 songs were entered into the machine from which a melody and harmony were created. From the
  
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• Pitch update: McVitie's, easyJet, Bentley

  27-09-2016 14:51 via campaignlive.co.uk
  
  McVitie's pitches are taking place this week, while easyJet has a shortlist.
  
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• Wifi came at a price inside last night's Presidential debate, and then shut down

  27-09-2016 14:43
  
  Although the first presidential debate between Hillary Clinton and Donald Trump became the most tweeted political event ever in the U.S. according to Twitter; journalists inside Hofstra University in New York were reportedly forced to shut down personal hot spots and pay for an expensive and overloaded WiFi connection which was spotty during much of the debate. 
  “Technicians patrolling #debatenight press file using this device to detect and shut down hotspots, so they can sell $2
  
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• Don't use Facebook Live to 'tick box', brands warned

  27-09-2016 14:39 via campaignlive.co.uk
  
  Brands jumping on the Facebook Live bandwagon should beware that they are not simply investing in the platform as a box-ticking exercise.
  
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• US election debate: How Clinton beat Trump and why the American media lives to fight another day

  27-09-2016 14:37
  
  Stemming a polling slide, a candidate back in the picture – but Trump is not yet vanquished, writes Matthew Spector.
  Last night’s debate at Hofstra University in Long Island dictated a new phase for the campaign, a sobering reminder of the state of a global conversation about progress, and a litmus test of increasing polarization in the States. The fourth estate was on trial as well, as NBC News sought to remake expectations in the role moderator Lester Holt would play. It did not di
  
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• Agencies line up for NSPCC digital brief

  27-09-2016 14:29 via campaignlive.co.uk
  
  The NSPCC has opened talks with agencies ahead of a potential digital review.
  
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• Nikon puts co-creation at heart of marketing strategy

  27-09-2016 14:23 via campaignlive.co.uk
  
  Global camera giant Nikon is shifting its marketing focus to co-creation in order to establish more authentic connections with consumers.
  
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• Performance-related pay: good for transparency but bad for creativity?

  27-09-2016 14:22
  
  Brands’ working relationships with agencies have come under intense scrutiny recently, with performance-related pay (PRP) in particular rising up the agenda in the past month.
  In late August McDonald’s announced it was working with a new integrated agency in North America, set up specifically by Omnicom to help the fast food heavyweight become “customer obsessed”. The deal stipulated that the 200-strong team would operate at cost and that any profit the agency makes will&
  
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• Sainsbury’s opens up one-hour grocery deliveries with Chop Chop app

  27-09-2016 14:19
  
  Sainsbury’s is piloting one-hour grocery deliveries distributed by cyclist couriers across London, a return to its roots almost 130 years ago where it offered a similar service.
  iOS app Chop Chop is available in Chelsea, Westminster, Fulham, Battersea, Southwark, Wandsworth and Wilmbledon.
  For a flat fee of £4.99, a team of 40 London-based cyclists and grocery pickers are ready to answer the call with consumers able to order up to 20 items.
  Attempting to hit back against Amazon Fresh
  
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• Ogilvy & Mather wins account for Time to Change

  27-09-2016 14:12 via campaignlive.co.uk
  
  Time to Change, the mental health awareness initiative, has appointed Ogilvy & Mather to handle its creative account after a competitive pitch.
  
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