Marketing news

• Madonna Badger: creative directors are ‘picking up the sexist paintbrush' to get more clicks

  26-09-2016 23:33
  
  While the #femvertising movement is seeing brands and advertisers think differently about how they portray women in their communications, the temptation to create content that sexualises women for clicks is still prevalent in the industry, with creative directors 'picking up the sexist paintbrush’ to generate more eyeballs, according to Madonna Badger, co-founder of agency Badger & Winters.
  Drawing on Teleflora’s recent Cannes Lions Gold win that ran with the campaign line &
  
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• Despite widening gap between politics and point of view, elders and millennials agree on a good app

  26-09-2016 22:29
  
  With the rising demand for new applications and experiences in the mobile world, enterprise software solutions company CA Technologies has teamed with CNN this election season to  highlight the rising demand for new applications and experiences in the mobile world.
  The App Culture campaign, created by John McNeil Studio (JMS), an agency and production company based in Berkeley, California, kicked off earlier this summer. The new ads will air on CNN through November within election-focused p
  
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• Brands like Campbell’s and Toyota tap IBM's Watson to deliver ads that listen and respond – and eventually learn

  26-09-2016 21:30
  
  As if humiliating humans on Jeopardy wasn’t enough, IBM’s Watson, a technology platform that says it uses natural language processing and machine learning to reveal insights from large amounts of unstructured data, is getting into the ad business.
  In fact, at the IAB Mixx conference in New York, Jeremy Steinberg, global head of sales at IBM’s The Weather Company, said Watson Ads, which he called “the next frontier in advertising,” will launch the week of October 3.
  
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• New Roku device lineup includes most wallet-friendly version yet

  26-09-2016 21:14
  
  Roku today announced five new devices including the $29.99 Roku Express, its cheapest model ever. While the Express supports 1080 HD streaming, the $39.99 Express+ is actually more expensive because it supports older TVs with a Red/White/Yellow connection.roku_express_hand_holding.png
   
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  The Premiere and the Premiere+ can stream 4K Ultra HH, with the latter also supporting HDR. The Plus also comes with a point anywhere remote featuring a headphone jack.
  For people with crazy in-ho
  
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• Advertising Women of New York rebrands as 'She Runs It', pivots mission

  26-09-2016 20:59
  
  Advertising Women of New York (AWNY), a non-profit organization created more than 100 years ago to nurture and empower women as leaders, today unveiled a new brand identity designed to reflect the current and future state of marketing and media. The new brand – She Runs It – signals a pivot in the organization's mission, shifting from winning more seats at the table for women, to a sharper focus on paving the way for women to lead at every level of marketing and media.
  "There is data
  
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• Facebook’s VP of global marketing solutions Carolyn Everson apologizes for video metric controversy

  26-09-2016 20:14
  
  Before kicking off a panel at Advertising Week with PepsiCo’s global beverage group president Brad Jakeman and JPMorgan Chase’s chief marketing officer Kristin Lemkau, Facebook’s vice president of global marketing solutions Carolyn Everson began the session by addressing and apologizing for the social media giant’s recent video metric miscalculation that led marketers to overestimate how much time people actually spend watching video ads on the platform.
  Her apology stems
  
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• Facebook’s VP of global marketing solutions Carolyn Everson admits it should have come cleaner about video metric scandal sooner

  26-09-2016 20:14
  
  Before kicking off a panel at Advertising Week with PepsiCo’s global beverage group president Brad Jakeman and JPMorgan Chase’s chief marketing officer Kristin Lemkau, Facebook’s vice president of global marketing solutions Carolyn Everson began the session by addressing and apologizing for the social media giant’s recent video metric miscalculation that led marketers to overestimate how much time people actually spend watching video ads on the platform.
  Her apology stems
  
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• Facebook’s VP of global marketing solutions Carolyn Everson admits it should have come clean about video metric inflation sooner

  26-09-2016 20:14
  
  Before kicking off a panel at Advertising Week with PepsiCo’s global beverage group president Brad Jakeman and JPMorgan Chase’s chief marketing officer Kristin Lemkau, Facebook’s vice president of global marketing solutions Carolyn Everson began the session by addressing and apologizing for the social media giant’s recent video metric miscalculation that led marketers to overestimate how much time people actually spend watching video ads on the platform.
  Her apology stems
  
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• Audi gets tough during debate, with support from VB&P and major Hollywood talent

  26-09-2016 19:59
  
  Independent San Francisco agency Venables Bell & Partners (VB&P) is releasing a feat of reverse engineering during the presidential debate tonight. The agency will air its new spot for Audi and it’s a doozy of a fight scene run entirely in reverse.
  The spot, titled “Duel,” shows a man and woman dressed in tuxes fighting over what looks to be a square of colored paper. We see them slinging punches and generally making a terrible mess of a hotel – all in reverse. Th
  
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• New ad campaign for International House of Pancakes is stacked with good content

  26-09-2016 19:22
  
  Building on the momentum of recent advertising and marketing efforts, IHOP today debuted its new advertising campaign that captures moments or rites of passage that occur while eating a hot breakfast. The creative spots -begin airing today -feature vignettes lthat include a seminal father-daughter moment as she orders her first cup of coffee, or the simple joy of a classic table game between siblings during breakfast for dinner. A familiar scene at an IHOP restaurant booth might include family h
  
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• Variety magazine addresses discrimination in Hollywood with first-ever diversity conference

  26-09-2016 19:02
  
  The issues of diversity, or lack thereof, in Hollywood include gender, ethnicity, aging and sexuality - on film, television and digital outlets - are increasingly apparent and over the past several months, the conversation around these topics has intensified. This has led to an announcement today that Variety Magazine will begin a dialogue by engaging some of the most senior corporate executives and talent in the creative community in an upcoming conference on diversity called "Inclusion."
  Accor
  
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• HSBC taps into freshers fortnight with Snapchat geofilters across the UK

  26-09-2016 18:16
  
  HSBC and We Are Social have launched a Snapchat geo-filter campaign targeting new students during freshers fortnight.
  A total of 14 different Snapchat geofilters  will be activated across 170 universities from 26 September through to 9 October.
  These will resemble magazine covers, placing the student’s face at the centre with the slogan ‘Face to Watch 2026.’ We Are Social has also created three 10 second Snap Ads which will appear on Snapchat stories.
  J
  
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• Kevin Hart is promoting his upcoming movie ‘What Now?’ via a tie-up with Comcast X1’s voice remote

  26-09-2016 18:00
  
  Ahead of the premiere of Kevin Hart’s upcoming movie What Now?, which documents a stand-up routine that he performed at Philadelphia’s Lincoln Financial Field last summer, the comedian has linked up with Comcast to promote the film by letting anyone with an Xfinity X1 voice control remote “unlock” a collection of his content by simply ask the question “what now?”
  In a spot created by 72andSunny’s New York office, Hart plugs the new voice command while si
  
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• Brands need a new definition of sustainability

  26-09-2016 17:57
  
  Whatever your stance on the UK's recent in/out referendum, I think we can agree that we are facing uncertain times and that businesses, as well as consumers, are nervous about what is next for us as we face an unprecedented political and economic future.
  We’re just over halfway through the decade that we at The Future Laboratory have dubbed the Turbulent Teens, and already the traditional apparatus of state, commerce and culture are buckling. Our pursuit of profit maximisation, seasonal bo
  
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• Radio deregulation plans tipped for end of the year, promises minister for digital Matt Hancock

  26-09-2016 17:46
  
  A proposed overhaul of the way commercial radio is run will be revealed before the end of the year, the minister for digital and culture Matt Hancock has promised.
  The politician, who took the ministerial reins from Ed Vaizey earlier in the summer, made the promise at his first Radio Festival earlier today (26 September). He explained how there are “multiple opportunities” for deregulation, balanced with the continued “need for provision of news and locally-focused content&rdqu
  
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• Twitter loses its cool as Apple is voted the world’s ‘coolest brand’ for the fifth year running

  26-09-2016 17:31
  
  Apple has held the number one spot on the annual CoolBrands list for the fifth year in a row, with digital disruptor brands including Netflix, Spotify and Instagram hot on its heels.
  The annual CoolBrand list is formed through a survey conducted among 2,500 British consumers and a panel of 36 influencers.
  Despite Apple retaining the number one spot and carrying on recent momentum after introducing a new iPhone 7 device earlier this month, digital brands such as Netflix, Spotify and Instagra
  
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• Live voting app offers insight into tonight's presidential debate

  26-09-2016 17:24
  
  As a unique way to actually gauge public opinion in real-time during tonight's historic presidential debate, Futuri Media has just released a special live voting feature that will provide direct viewer and listener sentiment during the debate, providing audiences and analysts with real-time feedback.
  During all three presidential debates as well as the vice presidential debate, Futuri stations will register live votes from local viewers/listeners on whether they agree or disagree with the politi
  
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• IAB revises ad guidelines to incorporate VR, 360 video, emoji and sticker marketing at Ad Week NY

  26-09-2016 17:10
  
  The IAB has revealed a complete overhaul of its portfolio of standardized ad units, inviting the public to comment on its latest recommendations for cross-screen ad formats. 
  In an attempt to garner public attention on the advertising industry generated by this week’s Ad Week New York activity, the trade body hopes to raise awareness of the perils to the media industry posed by the rise of ad blocking, and win over public sentiment.
  As part of the initiative, the IAB has released a co
  
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• Hard to locate?

  26-09-2016 17:05
  
  Today, it’s not just who you are that counts to a marketer, but where you are. If the great Pokémon Go craze of the summer showed us one thing, it is that location – particularly geolocation – is firmly on the map.
  In fact, two-thirds (66 per cent) of marketers believe that location-based advertising is the ‘most exciting’ mobile opportunity of 2016, according to a recent IAB UK study.
  James O’Connor, senior vice-president of global sales at Medialets,
  
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• BMW UK set to end relationship with Vizeum

  26-09-2016 16:54 via campaignlive.co.uk
  
  Vizeum is set to lose the £20m BMW UK media business, ending a 16-year relationship.
  
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• How to have a kick ass creative culture

  26-09-2016 16:52
  
  Anyone who says they are not creative is lying – to themselves as much as to those around them. Being human makes us innately creative. Nurturing that creative spirit has become more crucial than ever. Soon it will be one of the few things that separates us from machines.
  One reason we may not feel as creative as artists, writers or inventors, or even our own selves when we were children, is that many of us have spent years suppressing our creativity in favour of logic and reason. We&
  
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• Publishing trade body Digital Content Next launches online ad marketplace heralding greater transparency

  26-09-2016 16:50
  
  Digital media trade body Digital Content Next (DCN) is launching an automated online ad marketplace, TrustX, with the aim of bringing greater transparency to the world of automated online advertising.
  The ad marketplace will allow marketers to buy ad space across 25 premium media houses, with a host of publishers including ABC; Condé Nast; Hearst; NBCUniversal; Washington Post; Meredith; ESPN' Vox Media and News Corp.
  The launch means media buyers can purchas
  
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• Lip-sync battles catch attention of Southwest Airlines customers in new ad campaign

  26-09-2016 16:46
  
  Taking a chapter from Jimmy Fallon "lip-synch" battles from the Tonight Show, Southwest Airlines launched an ad campaign this week that features Southwest Employees sharing the "yes" message through lip-synch singing.
  With customer service agents singing tunes like "Any Way you Want It" by Journey or "Whatever You Like" by T.I., viewers get the message that the "Wanna Get Away" campaign is a fresh direction for the airline. With actual employees and customers competing in the lip-sync
  
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• Creative Work of the Week: The Berry Company's 'chief mood officer' looks to lift the spirits of commuters

  26-09-2016 16:43
  
  A social experiment from The Berry Company has been chosen as our Creative Work of the Week by The Drum's readers. 
  Based on its own research, which found that Brits now what kind of day they are in for by 8.12am, the family-run juice company's latest film implores customers to 'Make It A Berry Good Day'. Almost one in three Brits said the potential cause of being in a foul mood before heading to work was their partner, while a quarter cited their boss as the culprit.&nb
  
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• Digital Social Mobile convention to be held by CCA Global and After Digital Partner

  26-09-2016 16:30
  
  Renowned in the world of customer service for its keynote speakers, thought leaders, case studies and peer networking opportunities, the CCA Global Convention is a must-attend for all senior executives tasked with developing their future customer service strategy.
  This year’s program is focused on showcasing examples of digital, social and mobile excellence from across different sectors. Keynote speakers include EMEA’s vice president Matthew Poyiadgi, customer service director of Sky
  
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• The greatest college basketball teams set to honor Nike founder Phil Knight at new tourney

  26-09-2016 15:57
  
  Thanksgiving week next year will serve up extra helpings of college basketball in Portland, Oregon as the Phil Knight Invitational (PK80) takes over. The tournament will feature some of the biggest names in college hoops, and they’re all coming together to honor the Nike founder for his 80th birthday — thus the PK80 moniker.
  Knight won’t actually turn 80 until February 23, 2018 but the tourney needed to be held earlier in the season.
  The teams involved are Arkansas, Butler, Con
  
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• Huawei plots marketing boost for P9 phone with hire of Doner London

  26-09-2016 15:57
  
  Huawei is looking to boost sales of its P9 smartphone in Europe under the direction of Doner London following the launch of the handset earlier this year.
  Huawei has talked up the phone’s photography capabilities in its comms to date having coengineered the device with camera manufacturer, Leica.
  Doner has been tasked with driving mass engagement and advocacy for the P9 using digital, print, social and experiential activity.
  Andrew Garrihy, chief marketing officer, Western Europe at Huawei
  
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• Veggies competing with meat at fast food chains

  26-09-2016 15:47
  
  “Eat your vegetables” is the common refrain by most moms, and now it turns out that moms are getting more respect on the veggie angle, as more chain restaurants are putting them on the menu.
  Everyone from Panera Bread to Taco Bell is turning to veggies to round out their menus, and it’s not just out of guilt.
  "We're going to see culinary treatments of those vegetables in ways that bring out their flavors without adding a lot of other things to it — so keeping things as na
  
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• Pandora lands ex-Apple and LinkedIn exec Nick Bartle as CMO

  26-09-2016 15:47
  
  Internet radio company Pandora has secured a new chief marketing officer in Nick Bartle, who will commence his role in October.
  The former LinkedIn and Apple marketing executive has been tasked with boosting listener growth and engagement through marketing and comms initiatives.
  Tim Westergren, founder and chief executive of Pandora, sang Bartle's praises in a statement saying: “From the moment I met Nick, his ability to make a substantial and immediate impact
  
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• Radio deregulation plans coming this year, says culture minister

  26-09-2016 15:32 via campaignlive.co.uk
  
  Proposals to deregulate UK radio will be put forward by the end of the year, says the government's minister for digital and culture.
  
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• Public Health England on how brands can ‘do more’ and why it wants to up its use of digital

  26-09-2016 15:25
  
  With a new public health plan to be published in January, Public Health England (PHE) also has a number of new campaigns set to be released over the coming months, including the return of Stoptober, Stay Well This Winter and One You.
  Stoptober, in particular, has been a shining success for the government health body, with the campaign helping 500,000 people to quit smoking last year. This represents 20% of those who signed up and is up 13.6% from five years ago.
  Marketing Week spoke to
  
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• ‘Some parents still think VR will ruin their kid’s brain’, admits Facebook

  26-09-2016 15:19
  
  Facebook is still battling negative perceptions around virtual reality (VR) technology, according to its director of media partnerships for EMEA Patrick Walker.
  Speaking at the Radio Festival today (26 September), Walker explained the social media giant is facing several perception challenges, particularly around parents.
  “With any new technology, whether it was print or radio, you always have prominent people criticising it when it first launches,” said Walker.
  &ldquo
  
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• Hull reveals branding to capitialise upon UK City of Culture 2017 status

  26-09-2016 15:16
  
  Hull has unveiled the branding to promote its status as UK City of Culture 2017.
  Creative agency Jawing is behind the work to highlight the city’s cultural highpoints with a campaign based around the idea of ’Everyone Back to Ours’.
  Nicola Carey, client strategy director at Jaywing said: “Today’s launch is all about unleashing the voice of the Hull 2017 brand alongside an innovative and inspiring artistic programme. We’re really excited to be taking this
  
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• The slow death of brand loyalty and the rise of functionality

  26-09-2016 15:07
  
  In the last few weeks, Amazon has launched its Dash service in the UK. The small, Wi-Fi enabled device allows you to re-order specific products from Amazon at the touch of a button.
  By extending its ‘One Click’ technology (first patented back in 1999) into a number of low-cost connected devices, all sorts of household products – from shampoo to toothpaste to washing powder, can be replenished instantaneously. Amazon claims to have 40 brands signed up so far.
  The idea itself isn
  
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• Head games: Flowers, former Clinton mistress, will not be at debate, despite Trump’s threats

  26-09-2016 15:07
  
  Donald Trump was none too happy with billionaire Clinton backer Mark Cuban after his social media taunts that he would be in the front row at tonight’s debates taunting the Republican nominee. So Trump decided to throw a taunt of his own, saying that he would invite Gennifer Flowers to be in the front row to taunt Hillary Clinton.
  Flowers is the woman who came to prominence after former president Bill Clinton admitted to having sexual relations with her in the 1970s. While that baiting see
  
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• Stranger Things continues to dominate as most popular digital series in the U.S.

  26-09-2016 15:00
  
  Stranger Things continues to dominate but Narcos and The Get Down are also gaining in popularity. Here are the full insights from Parrot Analytics. 
  For September 15th-21th, 2016 - Top 5 Digital Original Series in the US and Average Demand Expressions™:
  Stranger Things, Netflix: 26,315,529
  Narcos, Netflix: 15,947,100
  Orange Is The New Black, Netflix: 6,977,206
  The Get Down, Netflix: 5,094,571
  Bloodline, Netflix: 4,535,735
  Insights from Parrot:
  With 65% more de
  
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• Virgin Media brings together UK and Ireland sales teams

  26-09-2016 14:36 via campaignlive.co.uk
  
  Virgin Media has combined its UK and Ireland advertising sales teams into one sales house.
  
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• Gabriele Skelton: Account Director, at branding and communications agency £40-45K

  26-09-2016 14:35
  
  £40000 - £45000 per annum:Gabriele Skelton:
  This independent branding and comms agency are looking for a like-minded, enthusiastic, driven and hungry Junior Account Director to join the team!
  London
  
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• Serial Agency of the Year award winner and Drum Network Awards judge Noel Penrose shares his top awards tips

  26-09-2016 14:18
  
  As we all know there is a certain knack to entering and winning marketing awards. Some people have a defined formula and stick to it rigidly, while others often spend alot of time and effort re-inventing the wheel each and every time they enter an awards scheme.
  There are just five days to go until the deadline to enter The Drum Network Awards – the awards scheme that gives independent agencies of all shapes and sizes the chance to go head to head with the big ‘networked’
  
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• The top 10 most pirated shows of September 2016

  26-09-2016 14:00
  
  Mr. Robot continues to dominate the pirating charts. Here are the full insights from SimilarWeb.
  Second place remains in the hands of Suits who have maintained their market share among torrent users.
  After the top two, we see some differences since last month, most noticeably that fact that Narcos has shot up the list to third. The Netflix show, released on September 2, and showing a fictionalized version of the exploits of Colombian drug lord, Pablo Escobar was ahead of The Night Of which is in
  
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• #WorkthatWorks campaign urges industry to tackle 'motherhood penalty'

  26-09-2016 13:49 via campaignlive.co.uk
  
  A lack of flexible working costs the economy up to £62.5bn in wasted talent by failing to facilitate the return of stay-at-home mothers back into the workplace, according to new research.
  
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• The Drum's Do It Day Live Blog: keep up with the latest news on changing the world in a day

  26-09-2016 13:36
  
   
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  Details over this year's event, which includes challenges being set by Coca-Cola, O2, Airbnb and many more brands, can be found at the official website while updates over the course of the next two months can be monitored in the liveblog below. 
   
  
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• How xAd wants to use its location technology to lower the UK's food waste and how you can help

  26-09-2016 13:01
  
  In the UK, 15 million tonnes of food is thrown away each year, of which 900,000 comes from the food service and hospitality sectors*. Considering the numbers living on the street or in poverty, that is a statistic which needs to be addressed, something that location-based marketing company xAd aims to do with its challenge at Do It Day.
  This year at Do It Day, the one day of the year the marketing community is invited to work together to change the world, xAd will challenge the creative teams ta
  
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• ‘I like where we are at the moment’: Richard McDonald elevated to president of agency Epsilon

  26-09-2016 13:00
  
  For agencies that run a little under the radar, building to a big win and, in a way, peeking from behind the curtain, can be transformative. For Epsilon, though, they hardly have come out of nowhere, with a rich heritage and significant brand work as a leading CRM/direct agency. However, a huge agency of record (AOR) win from Del Monte earlier this year signaled a tipping point of sorts and a profile raised. To those inside Epsilon, the Irving-based, data-focused marketing agency, the win was we
  
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• 'Scottish Six' by another name? Why STV is launching a news show combining Scottish, UK and international news

  26-09-2016 12:59
  
  Last week we announced that early next year STV will launch a brand new news programme, STV News Tonight.
  This is a TV first as we seek to bring viewers an integrated news programme that offers Scottish, UK and international news from a Scottish perspective. Just like the launch of Scotland Tonight five years ago, we welcome the challenge.
  Innovation has served STV well and we are confident that we can deliver a seven o’clock nightly news programme that will be consistently relevant and en
  
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• Virgin Media builds an 'advertising arm with firepower' with in-house sales team launch

  26-09-2016 12:56
  
  Virgin Media has rolled out a new advertising sales house for the UK and Irish markets, dubbed ‘Virgin Media Solutions’ that will act as the exclusive sales agency for Virgin Media's VoD and public WiFi inventory in the UK, as well as  Irish media house TV3 Group.
   
  The Virgin media Ireland group will be headed up by Paula McCarthy – previously brand solutions director of TV3 group – while the UK will be lead by Gareth Vaughan Jones, who was formerly head o
  
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• Think road safety ad criticised for blaming cyclist in violent HGV collision

  26-09-2016 12:54
  
  UK government initiative Think, tasked with raising awareness of road safety issues, has come under fire from cyclists angered by a new ad that has been accused of wrongly blaming a cyclist for a collision with an HGV – in addition to making light of the incident.
  The group, funded by the department of transport, debuted a graphic ad on Monday (26 September) designed to show the dangers of cyclist collisions with HGVs. It commences with hard-hitting visual metaphors dep
  
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• Sky News pits Donald Trump against Hillary Clinton in presidential debate rap showdown

  26-09-2016 12:35
  
  With the presidential campaign heating up, Sky News is promoting the upcoming debate between candidates Donald Trump and Hillary Clinton by seeing the the duo faceoff in a rap battle.
  To be clear, impersonators were enlisted to film the promo to remind the UK public that the debate will be aired at the almost too-late 1.30am on Tuesday morning.
  The pair faced off in boxing ring as the broadcaster looks to up the entertainment factor around the heavyweight showdown, which actually takes plac
  
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• Mark Ritson: Facebook’s erroneous video metrics show no one has a clue about digital

  26-09-2016 12:23
  
  The latest scandal in the world of digital marketing once again reminds us that, as 2017 approaches, we are heading into strange new marketing territory. More than half of all UK advertising spend now goes into digital. More than half of that half – actually three quarters of new digital spending in 2015 – goes to Google and Facebook. And these two companies are making it up as they go along in terms of terminology and measurement units as the speed of advertising change exceeds the
  
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• Apple defies naysayers as UK's 'coolest' brand

  26-09-2016 12:22 via campaignlive.co.uk
  
  Apple has retained its title as the UK's perceived "coolest" brand, despite growing doubts over the company's ability to innovate.
  
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