Marketing news

• Alex Kalluf joins Joan as chief data officer

  23-09-2016 22:33
  
  New York City agency Joan Creative, which was founded by Jaime Robinson and Lisa Clunie earlier this year, has brought on Alex Kalluf as chief data officer.
  Kalluf joins from Figliulo & Partners, where he served as senior director of intelligence and analytics. In his new role, he’ll be tasked with overseeing data and market practices for the agency.
  “Alex has an incredibly diverse background which, coupled with his depth of experience in data analytics and creative spi
  
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• Mobile is opening the new window of opportunity to age old location tactics

  23-09-2016 21:39
  
  I read an article on The Drum this week, describing New York City Mayor Bill de Blasio’s activation of a location based messaging system in order to quickly distribute digital message relating to suspects in the Manhattan and New Jersey bombings. The result, partly because of these digital ‘wanted’ posters, was the person in question was in custody within 50 hours.
  Let’s not beat around the bush here; location messaging is a powerful tool. It has always been a powerful to
  
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• Now accepting real results: Effies campaign pokes fun at the fakers

  23-09-2016 20:53
  
  Go on, admit it. You migggght have plumped up some numbers to make sure they look good to the client. I mean, maybe not to the degree that Facebook puffed up video views — or like the various scam ads that have dotted the landscape — but you get the point. 
  In a clever pro-bono campaign from NYC independent Walrus, the Effie Awards, dedicated to effectiveness in advertising, is putting that elephant in the room. Juicing impressions, nailing that perfect VO and, my personal favor
  
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• Dentsu says it will pay $2.3m to clients it has overcharged

  23-09-2016 20:19
  
  Tokyo-based Dentsu has said it will pay $2.3m back to clients that it has overcharged for digital advertising work in Japan.
  Toshihiro Yamamoto, Dentsu senior vice president, told reporters in Tokyo on Friday at a press briefing that the company plans to pay back 230 million yen and "will talk with clients after all the facts are disclosed," according to Bloomberg. 
  The announcement comes just days after Australian publication AdNews broke the news that Dentsu admitted to ove
  
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• WPP renews demand for Erin Johnson to dismiss federal harassment claims

  23-09-2016 19:31 via campaignlive.com
  
  Johnson's complaint fails to satisfy the "severe or persuasive" requirements needed, argues WPP lawyer.
  
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• Andy Knell: Creative Talent Manager

  23-09-2016 18:46
  
  OTE 35k++:Andy Knell:
  Andy Knell is a specialist international creative headhunter, bringing together the world’s most awarded creative agencies and creative talent.
  Greater London / North London / Hertfordshire
  
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• Gore visits Amazon to talk sustainability

  23-09-2016 18:44
  
  The world’s biggest retailer recently got a visit from the world’s most prominent promoter of environmental issues. Vice President Al Gore visited Amazon headquarters in Seattle to talk about the company’s push towards more sustainable practices.
  Gore spoke to 1,600 Amazon employees at the company’s new corporate headquarters meeting center, across from the new biospheres the company is building in downtown Seattle, according to a story on Geekwire. He talked alongside Am
  
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• Airbnb raises $555 million from Google Capital, Technology Crossover Ventures

  23-09-2016 18:33
  
  Airbnb has raised $555m at a $30 billion valuation, according to Fortune. This money is part of a $850m round that it filed to raise last month.
  Google Capital, a unit of Alphabet which is Google’s parent holding company that invests in late-stage startups primarily for financial gains, and Technology Crossover Ventures, which invests in expansion stage information technology companies, led the deal and Airbnb's current valuation makes it the second most valuable U
  
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• Barnardos introduces fresh 'Believe In Me' positioning as it rips up the charity ad rulebook to reach a more diverse audience

  23-09-2016 18:30
  
  Barnardo’s has launched a fresh campaign dubbed ‘Believe In Me’ which aims to showcase the incredible things that can happen when people put faith in children who may not have had the best start in life.
  The push comes as the brand launches a new 10-year corporate strategy which looks to reassert the relevance of Barnardo’s, and reach a more diverse audience that is reflective of modern day Britain. While name recognition of the non-profit is high, the group wants to rais
  
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• Google gets to grip with social issues with $1m YouTube Creators for Change investment

  23-09-2016 17:53
  
  Google has invested $1m in driving awareness around social issues with its Creators for Change programme.
  The company has backed six creators to highlight crucial social topics with the grant scheme to cultivate the video ecosystem as a place where healthy discourse can take place.
  YouTube said in a statement: “YouTube Creators for Change is a new initiative dedicated to amplifying the voices of role models who are tackling difficult social issues with their channels. From combating hate s
  
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• Secret Marketer: Customer lifetime value is such an obvious concept, so why don’t more marketers get it?

  23-09-2016 17:51
  
  I believe Basil Fawlty, the infamous main character of 1970s sitcom Fawlty Towers played by John Cleese, has a lot teach us about important marketing topics.
  Basil runs the titular hotel in Torquay, and is a bombastic snob who wants to be seen as “respectable”, with a penchant for verbally abusing his wife with phrases such as: “Next contestant, Mrs Sybil Fawlty from Torquay. Specialist subject, the bleeding obvious.”
  The “bleeding obvious” is a favourite topi
  
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• Google and Salesforce in takeover talks with Twitter

  23-09-2016 17:42 via campaignlive.co.uk
  
  Twitter is reported to have held discussions with tech giant Google and cloud computing company Salesforce about a potential acquisition deal.
  
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• Unilever CMO Keith Weed: Three things all marketers can do to eliminate ad fraud

  23-09-2016 17:03
  
  If you happened to be hanging around in San Francisco 25 years ago, you might have frequented the world’s first internet café, the SF Net Coffee House Network, which offered coin-operated terminals connected to the internet.
  Such a concept seems unbelievable in today’s world where free Wi-Fi is ubiquitous and the mere thought of not being connected can make people turn pale with FOMO (fear of missing out). It is difficult to imagine a time when we were not connected all the t
  
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• Haymarket Media Group: Charities Account Manager, Third Sector

  23-09-2016 16:50
  
  Circa £35k+ commission:Haymarket Media Group:
  This is a senior sales and commercial role within Haymarket Business Media, responsible for generating revenues from clients operating in the UK no...
  Twickenham, London (Greater)
  
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• Yahoo confirms 500 million user accounts were hacked

  23-09-2016 16:32 via campaignlive.co.uk
  
  Yahoo has confirmed that personal information from at least 500 million users was stolen in an attack on its accounts in 2014 by what the tech company called a "state-sponsored actor".
  
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• Business on the Move: the Guardian, BBC Four, WKD

  23-09-2016 16:30
  
  Guardian News & Media has appointed in-house agency specialist Oliver to act as an in-house studio for the membership, marketing and consumer revenue department.
  The news comes as the publisher is reportedly undergoing a gradual transition into a membership model. A 12-strong Oliver Hub team will sit within the Guardian’s office alongside its existing marketing team.
  BBC Four has appointed Seven C3 to boost its social media content strategy, following a competitive pitch. The content m
  
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• Brands should be doing more to help with the refugee crisis

  23-09-2016 16:22
  
  The image of desperate people leaving their homes in search of safety, risking their lives with people smugglers in rickety old boats, can seem unreal and remote in our world – perhaps particularly in London where we see evidence of huge wealth on a daily basis.
  However, last weekend, London witnessed thousands of ordinary people marching to highlight the plight of refugees across the globe. Charities and groups including Amnesty International UK, Asylum Aid, Save the Children, Red Cross,
  
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• Getting creative with social media data can be invaluable for marketers

  23-09-2016 16:07
  
  Social media is the new word of mouth. It’s where conversations are happening organically and in real time and so it’s a great place for marketers to gain insights into what matters to consumers.
  Social media listening should be an essential part of any brand’s marketing toolkit. From understanding what customers think of your products or services to gaining insight into new trends and learning what the competition is up to, it can all be found on social.
  Gathering and analysin
  
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• JP Morgan pauses ad spend amid agency rebate row

  23-09-2016 15:38
  
  JP Morgan has paused its $250m annual ad-buying account in the face of a supposedly widespread undisclosed rebates from media suppliers.
  The decision was made in response to a K2 Intelligence report created for the Association of National Advertisers that found “substantial evidence of non-transparent business practices in the US market in the form of rebates”.
  In an investigation spanning several months, it claimed to have found evidence of several instances where “media suppl
  
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• Chipotle tries to stop the bleeding by addressing food safety issues head on

  23-09-2016 15:36
  
  Chipotle Mexican Grill is again trying to get its mojo working, this time by letting its CEO lay out what went wrong and how it’s going to fix it.
  The fast food chain, once the top Mexican chain in the US (since unseated by Moe’s Southwest Grill), continues to try to figure out how to stop its fall from grace after a very public and prolonged E. coli episode that saw its stocks and sales plummet. It shuttered some stores, hired a new PR firm, tried to lure people back in with coupons
  
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• Barnardo’s unveils new 10-year strategy in a bid to avoid being ‘old-fashioned’

  23-09-2016 15:31
  
  Barnardo’s is prepping its brand to become “fit for the 21st century” by launching a new 10-year strategy and campaign, with the brand stating more charities need to focus on “hope and not despair” to cut through to consumers.
  The strategy was unveiled to the brand’s employees yesterday, and aims to double its net voluntary funding from £23m to £50m as well as increase the number of volunteers from 20,000 to 25,000. The brand currently spends &ldq
  
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• Barnardo’s unveils new 10-year strategy

  23-09-2016 15:31
  
  Barnardo’s is prepping its brand to become “fit for the 21st century” by launching a new 10-year strategy and campaign, with the brand stating more charities need to focus on “hope and not despair” to cut through to consumers.
  The strategy was unveiled to the brand’s employees yesterday, and aims to double its net voluntary funding from £23m to £50m as well as increase the number of volunteers from 20,000 to 25,000. The brand currently spends arou
  
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• CEO Schneider exits American Apparel as company unravels

  23-09-2016 15:26
  
  Paula Schneider is the latest to jump ship from troubled garment maker American Apparel. The CEO is voluntarily resigning her position as of October 3, according to a story on Women’s Wear Daily. She will be replaced by Chelsea Grayson, formerly American Apparel’s general counsel and chief administrative officer, who saw the company move through bankruptcy and into privatization.
  Schneider was with American Apparel for over two years, taking the CEO helm after founder Dov Charney was
  
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• Trump's biggest campaign money recipient is Texas marketing company

  23-09-2016 15:04
  
  Trump’s campaign spent $11m in August and $8.3m in July on the services of Giles-Parscale, a little-known web firm with no experience in political advertising The biggest recipient of Donald Trump’s presidential campaign war chest is a little-known San Antonio-based digital marketing company, with no experience in political advertising but plenty in working for Trump and his family on personal web projects.Related: Trump blames Clinton for giving 'nod' to unrest in wake of fatal poli
  
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• Trump's biggest campaign money recipient is family acquaintance

  23-09-2016 15:04
  
  Trump’s campaign spent $11m in August and $8.3m in July on the services of Giles-Parscale, a little-known web firm with no experience in political advertising The biggest recipient of Donald Trump’s presidential campaign war chest is a little-known San Antonio-based digital marketing company, with no experience in political advertising but plenty in working for Trump and his family on personal web projects.Related: Trump blames Clinton for giving 'nod' to unrest in wake of fatal poli
  
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• Leeds Gin partners with SteadyGo to recreate online image

  23-09-2016 14:57
  
  Leeds Gin, a locally distilled and bottled artisan gin incorporating some of Yorkshire's finest botanicals, has hired creative agency SteadyGo to recreate its online presence.
  Leeds-based SteadyGo will handle all design and development of the drinks manufacturer's website, which will be created in WordPress.
  The new Leeds Gin website will focus on visually promoting its products and solidifying its brand as an up-and-coming contender in the market. It also aims to create
  
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• Agencies need to keep their doors open to non-grads

  23-09-2016 14:17
  
  September marks the time when thousands of students start university. Traditionally newspapers are dominated by coverage aimed at those attending university (and their empty nester parents) with a strong focus on Fresher’s shenanigans. I have nothing but goodwill for students embarking on the next step, but I do wish that the media coverage was just as balanced for those exploring non-graduate options.
  For personal reasons, this is a subject close to my heart. I left school at 16, and univ
  
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• HMV taps into the vinyl boom with new cinematic campaign targeted at students

  23-09-2016 13:42
  
  HMV has launched a new cinematic campaign that celebrates the brand having been the “home of vinyl since 1921”.
  The 30 second ad, which was filmed at the headquarters of Middlesex-based record label The Vinyl Factory, features Billy Cobham’s ‘Stratus’ as its soundtrack. The ad flips through scenes demonstrating the pressing process of vinyl while highlighting classic records from the likes of Dr. Dre, Led Zeppelin and Guns and Roses.
  The ad will be rolled out in 33
  
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• Customer journey – latest Marketoonist

  23-09-2016 13:39
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• Customer journey

  23-09-2016 13:39
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• The five questions every marketer must ask their media partners now

  23-09-2016 13:38
  
  1) What level of transparency – financial, operational, media – are you currently providing us?
  Rather than ignore the warning signs that are Dentsu’s “inappropriate operations” and the findings from this year's ANA report, the smart marketers see it as a chance to understand what has happened to make agencies feel they have to overcharge, hide kick-backs in order to satisfy their client and stay in the black. Advertisers are never going to cease working with agenci
  
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• Oculus founder Palmer Luckey outed as Donald Trump meme-machine backer

  23-09-2016 13:34
  
  Silicon Vallley millionaire Palmer Luckey has been exposed as the financial backer of a group looking to bolster support for Republican presidential candidate Donald Trump - using memes.
  Luckey who made his fortune selling virtual reality company Oculus to Facebook was outed as ‘NimbleRichMan’ on Reddit, a user looking to support meme group Nimble America, by matching all donations submitted to the organisation.
  In a now-deleted post on r/The_Donald – where Trump held a brief A
  
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• International Meownetary Fund: Tube cat posters are going global

  23-09-2016 13:22 via campaignlive.co.uk
  
  After two weeks of occupying the ad space at Clapham Common Tube station in London, the Citizens Advertising Takeover Service (CATS) is aiming to take its project to five other cities around the world.
  
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• How the original Blair Witch Project ushered in a new era of viral movie marketing

  23-09-2016 13:10
  
  "In October of 1994, three student filmmakers disappeared in the woods near Burkittsville, Maryland, while shooting a documentary. A year later their footage was found..." 
  The premise of the The Blair Witch Project was a simple one, but with a $60,000 budget and eight days of film reel its creators couldn't have begun to imagine that the movie would go on to gross $248m worldwide. 
  The low-budget flick has transpired to be the fifth highest-earning independent film of all ti
  
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• Help ClientEarth save 10,000 Londoners with a campaign revealing the extent of the city's pollution problem

  23-09-2016 13:00
  
  At The Drum’s Do It Day, ClientEarth, a charity that funds activist lawyers intent on harnessing and altering environmental law to help secure a cleaner planet, will be on the hunt for creative ideas to help spread awareness of the mortal harm caused by air pollution.
  Starting at Plan It Day in London next Thursday, creatives will be asked to focus on cleaning up London, one of the world’s most densely populated cities, which boasts around 8.7 million people but endure
  
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• Do It Day: Help ClientEarth save 10,000 Londoners with a campaign revealing the extent of the city's pollution problem

  23-09-2016 13:00
  
  At The Drum’s Do It Day, ClientEarth, a charity that funds activist lawyers intent on harnessing and altering environmental law to help secure a cleaner planet, will be on the hunt for creative ideas to help spread awareness of the mortal harm caused by air pollution.
  This year, Do It Day, the one day of the year the marketing community is invited to work together to change the world (10 November 2016) creatives will be asked to focus on saving London, one of the world’s most de
  
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• Jon Ronson: Twitter 'doesn't give a shit' about what happens on its platform

  23-09-2016 12:56 via campaignlive.co.uk
  
  Jon Ronson, the author of So You've Been Publicly Shamed, has accused Twitter of "not giving a shit" about what happens on its platform.
  
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• Iceland v Iceland: country may sue supermarket over use of name

  23-09-2016 12:44 via campaignlive.co.uk
  
  Island nation Iceland is considering legal action against its British supermarket namesake of the use of its name, the country's Ministry of Foreign Affairs has confirmed.
  
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• Friendly fire and the unexamined campaign; when content marketing misses the mark

  23-09-2016 12:23
  
  The rise of digital media has equipped the modern marketer with an arsenal of new ways to reach their customers in previously unchartered territories, but the fickle and fast nature of content marketing is not without its pitfalls.
  Campaigns no longer require the meticulous planning of a space shuttle launch, rather the quick-fire antics of a Mexican standoff; resulting in brands leapfrogging protocol in their attempts to land on the bandwagon. Naturally, at times they miss the mark, resulting i
  
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• Bauer Media posts second highest turnover despite fall in advertising

  23-09-2016 12:22 via campaignlive.co.uk
  
  Bauer Media has posted the second highest turnover in its history despite recording a fall in global advertising revenue last year.
  
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• Edward Snowden expresses privacy concerns over unencrypted Google Allo chat app

  23-09-2016 12:04
  
  Data campaigner and US fugitive Edward Snowden has urged the public not to use Google’s new chat app Allo over fears its unencrypted chat logs can easily be subpoenaed by the US government.
  Unlike WhatsApp, which features end-to-end encryption, the app by default sees all chats stored, and likely analysed, by the Google Assistant to provide tailored responses and in-chat aid.
  The app launched in the US on Thursday (22 September) could potentially be a venerable source of information for US
  
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• Pokemon Go’s innovation was people in the real world, says Niantic’s Tatsuo Nomura

  23-09-2016 12:00
  
  Pokemon Go’s innovation came from real people and the real world, rather than the technology, said Pokemon Go senior product manager Tatsuo Nomura.
  Speaking at Spikes Asia this week, Nomura said: “When we design these games, our focus is not making the game but how Ingress agents and Pokemon trainers are people in the real world and that is our innovation.”
  He explained that Niantic, which developed Pokemon Go and its predecessor Ingress, had a purpose to ‘take
  
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• P&G’s European brand boss on why the marketing industry will ‘never be able to do enough’ on diversity

  23-09-2016 11:51
  Diversity is a big issue in marketing. According to a recent survey by Marketing Week, 26% of marketers report there are no people from ethnic minorities in their team, while 27% said there were no lesbian, gay, bisexual or transgender people and 51% that their departments lacked people with physical or mental disabilities.
  Yet Procter & Gamble’s European brand boss Sophie Blum insists diversity is a “game changer” and key to her own company’s business success. Speak
  
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• iHeartMedia to launch twin Spotify rivals early next year

  23-09-2016 11:38
  
  iHeartMedia has firmed up plans to enter the competitive music streaming business early next year after signing deals with two major labels to license content from first quarter 2017.
  The licenses cover not one but two streaming services; iHeartRadio Plus and iHeartRadio All Access which aim to offer mid-tier and premium services for a subscription fee of $5 and $10 per month respectively.
  Unlike the likes of Spotify however iHeartMedia will offer hundreds of ‘live’ local radio stati
  
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• Five takeaways from Just Eat, Direct Line and Nespresso at Get with the Programmatic

  23-09-2016 11:24
  
  Focusing on incremental conversion makes for an accurate media buy 
  Analysing the incremental gains of programmatic is a more robust and accurate attribution model than cost per acquisition, according to Nic Travis, head of digital marketing at MBNA.
  “Incremental is the most accurate way to drive the attribution model,” he said. “We now focus on media buys that drive the highest incremental conversion rates and use incremental analysis to look at the optimal frequency
  
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• Oracle unleashes attack on Amazon in push for cloud computing crown

  23-09-2016 11:19
  
  Oracle co-founder Larry Ellison has launched a scathing attack on Amazon claiming that his own business can lower prices and offer faster technology within the key cloud computing sector.
  Addressing the company’s OpenWorld user conference in a keynote speech an aggressive Ellison laid into his rival, openly criticising software offered by Amazon Web Services.
  Ellison said: “AWS is more closed than an IBM mainframe. People are saying that is ridiculous. How can that be.”
  By
  
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• Watch: how brands can use the Amazon Echo

  23-09-2016 11:09 via campaignlive.co.uk
  
  Campaign speaks to Seth Dallaire, vice president of global advertising sales at Amazon, about how brands can use the new Amazon Echo.
  
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• Facebook admits it overstated average video view times by between 60 to 80% for two years

  23-09-2016 10:59
  
  Video is the future of Facebook however in its drive for supremacy it reportedly overstated its video views for two years by failing to factor in views under three seconds in its ‘average duration of video viewed' metric.
  The news follows on from comments made by Facebook's EMEA vice-president Nicola Mendelsohn earlier this year in which she said she would put money on Facebook becoming "all video over the next five years".
  Somewhat stunting its reputation as a video aggrega
  
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• Facebook muscles into global music licensing

  23-09-2016 10:54
  
  Music streaming services such as Spotify and YouTube have been served notice by Facebook after the social media giant revealed its intent to enter the global music licensing business.
  To that end the platform has advertised for a director of global music licensing to join its team as it seeks to further branch out from its social media roots. This post require the successful applicant to ‘…lead Facebook’s strategy and negotiations with music labels and publishing/performing ri
  
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• Wins this week: The Guardian, Coty, Honda

  23-09-2016 10:47 via campaignlive.co.uk
  
  Guardian News & Media has appointed in-house agency specialist Oliver to act as an in-house studio for the membership, marketing and consumer revenue department.
  
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