Marketing news

• Newspapers warn government over Google and Facebook taking digital adspend

  22-09-2016 22:56 via campaignlive.co.uk
  
  Newspaper publishers have called on the government to create a fairer "value chain" with digital media owners including Google and Facebook.
  
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• ‘At least’ 500M Yahoo accounts breached

  22-09-2016 21:47
  
  Yahoo has confirmed a data breach “associated with at least 500m user accounts.”
  A statement from CISO Bob Lord said a copy of certain user account information was stolen in late 2014 by what Yahoo believes is a state-sponsored actor.
  That account information potentially includes names, email addresses, telephone numbers, dates of birth, hashed passwords and encrypted and unencrypted security questions and answers. Yahoo said its investigation suggests the information did not include
  
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• Pizza Hut enlists the help of a homesick alien and other “bragspeople” to promote the chain in latest campaign

  22-09-2016 20:52
  
  After winning Pizza Hut’s business earlier this year, Droga5 has launched its first campaign for the 58-year-old chain that’s become known for greasy concoctions like its Hot Dog Bites Pizza.
  The brand’s latest campaign, which is running under the new tagline ‘No One Out Pizzas the Hut,’ is for the chain’s Grilled Cheese Stuffed Crust Pizza, which became available earlier this week.
  In the ads, random Pizza Hut “bragspeople” shamelessly plug the ch
  
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• Pizza Hut enlists the help of a homesick alien and other 'bragspeople' to promote the chain in latest campaign

  22-09-2016 20:52
  
  After winning Pizza Hut’s business earlier this year, Droga5 has launched its first campaign for the 58-year-old chain that’s become known for greasy concoctions like its Hot Dog Bites Pizza.
  The brand’s latest campaign, which is running under the new tagline ‘No One Out Pizzas the Hut,’ is for the chain’s Grilled Cheese Stuffed Crust Pizza, which became available earlier this week.
  In the ads, random Pizza Hut “bragspeople” shamelessly plug the ch
  
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• Maggie Jones, CMO of SAP, on leading the way for women in the tech sector

  22-09-2016 18:53
  
  Female marketers have been making headlines this month. Last week, tech giant IBM named Michelle Peluso, the former chief executive of flash-sale website Gilt, as its first-ever chief marketing officer. A week later, former L’Oréal marketer Emma Walmsley was named chief executive of drugs group GlaxoSmithKline, making her one of just seven female CEOs in the FTSE 100.
  It is positive news in the context of Marketing Week’s investigations into diversity within the marketing prof
  
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• Maggie Chan Jones, CMO of SAP, on leading the way for women in the tech sector

  22-09-2016 18:53
  
  Female marketers have been making headlines this month. Last week, tech giant IBM named Michelle Peluso, the former chief executive of flash-sale website Gilt, as its first-ever chief marketing officer. A week later, former L’Oréal marketer Emma Walmsley was named chief executive of drugs group GlaxoSmithKline, making her one of just seven female CEOs in the FTSE 100.
  It is positive news in the context of Marketing Week’s investigations into diversity within the marketing prof
  
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• Maggie Chan Jones, CMO at SAP, on leading the way for women in the tech sector

  22-09-2016 18:53
  
  Female marketers have been making headlines this month. Last week, tech giant IBM named Michelle Peluso, the former CEO at flash-sale website Gilt, as its first-ever CMO. A week later, former L’Oréal marketer Emma Walmsley was named CEO of drugs group GlaxoSmithKline, making her one of just seven female CEOs in the FTSE 100.
  It is positive news in the context of Marketing Week’s investigations into diversity within the marketing profession, which have uncovered evidence of ong
  
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• BBC says national newspapers 'overegged' staff pay

  22-09-2016 18:45
  
  The BBC has disputed reports that many of its journalists are paid up to 40 per cent more than their rivals at commercial broadcasters, saying national newspapers “overegged” salary reports to play into licence fee payer concerns.
  While the internal salary report shows some middle ranking grades to be noticeably higher than peers at commercial broadcasters such as ITV, the notion that this applies to all BBC journalists is misleading, the BBC said. Some journalists at the public
  
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• This PSA is asking parents and teachers to encourage young women to run for office

  22-09-2016 18:09
  
  Even as Hillary Clinton makes history by being the first woman to lead a major political party’s presidential ticket, women still have a long way to go when it comes to running for office. In fact, women only hold 22 per cent of elected positions despite making up more than half of the US population, according to political organization Ignite National.
  To try and change this, Ignite National – a group that works to encourage young women to run for office – has created a public
  
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• Kelly Clark named GroupM global CEO

  22-09-2016 17:45
  
  Top global media company, GroupM, has named Kelly Clark to the position of Global CEO. Clark replaces Dominic Proctor as CEO at GroupM.
  Clark was previously CEO of GroupM in North America before stepping down in November of last year. He was CEO for Maxus from 2008 to 2012 and before that was GroupM’s CEO for Europe. Earlier he held CEO roles at Mindshare in the UK and Asia Pacific, and he began his WPP career at J. Walter Thompson in 1988.
  “Kelly has demonstrated inspiring leadershi
  
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• BBC offered Bake Off’s Paul Hollywood a role in Top Gear before he jumped ship to Channel 4

  22-09-2016 17:43
  
  The BBC offered Great British Bake Off host Paul Hollywood “some appearances” in Top Gear before he decided to jump ship to Channel 4 and continue as host of the baking show, The Drum understands.
  Hollywood is the only host of the four to have agreed to stay with the format as it moves from the BBC to Channel 4, with Mary Berry refusing to follow the show out of "loyalty" to the BBC.
  In an attempt to convince the host to show the same solidarity as Berry, Mel Giedroyc and Sue Pe
  
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• Why Cancer Research UK and Channel 4 are changing the format of the modern marathon

  22-09-2016 16:58
  
  A ‘Sprintathon’ charity event is set to take place this weekend (24 September) in Marlow in a bid to raise money for Stand Up To Cancer.
  The Sprintathon concept, which was created by Direct Line’s marketing director Mark Evans, will see 422 runners perform back-to-back 100-metre sprints in one giant relay, with each leg aiming to average 16.62 seconds or less.
  Besides attempting to break the world record for the fastest marathon, which currently stands at 1 hour 56 minutes and
  
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• Bake Off gate: why the loss of Mel, Sue and Mary won’t affect the show’s appeal

  22-09-2016 16:34
  
  It’s all kicking off in TV-land.
  Loyal Bake Off fans are upset and worried about the future of their beloved show, as Mel, Sue and Mary Berry leave amidst the move to Channel 4, with only Paul Hollywood remaining.
  The question on everyone’s minds is: can the Bake Off brand have the same appeal to viewers now that a lot of its main ingredients won’t be present?
  The answer depends on what’s more important – the format or the presenters.
  For Top Gear, it was unquestion
  
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• Canvs expands to Facebook and YouTube, giving TV networks and advertisers more actionable emotional reaction data

  22-09-2016 16:14
  
  Canvs, the emotional reaction measurement company, today announced that it has integrated with Facebook and YouTube. Before, the popular service had only analyzed Twitter data.
  The data, which analyses user posts for emotional reactions (“love,” “hate”), has been used by TV networks, brands, advertisers, and publishers to impact content and buying decisions, and while Twitter provided a large enough sample size, Facebook and YouTube will help complete the picture.
  “
  
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• Nestlé: Just taking TV ads and putting them online doesn’t work

  22-09-2016 16:06
  
  Nestlé is focusing its efforts on “mastering video” after admitting that simply taking TV ads and putting them online “often doesn’t work”.
  The FMCG company, which owns brands such as KitKat, Nescafe and Purina, says it is taking a “test and learn approach” to find out what works and share that across its brands so it does not “repeat mistakes and can replicate success”.
  Speaking to Marketing Week at the Dmexco ad tech conference in G
  
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• Instagram doubles its advertiser base and argues brands shouldn't create ads that 'depend on sound'

  22-09-2016 15:53
  
  The photo-sharing app, once a closed book to advertisers, has introduced a raft of new features over the last year designed to make it an advertiser’s playground.
  Before September 2015 Instagram’s capabilities were available only to a select number of advertisers in eight countries. The platform heavily controlled the environment to let users adapt to ads in a controlled way.
  Last September, it opened up its ad inventory in 200 countries to businesses of all sizes. Today (2
  
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• Publicis' Saatchi & Saatchi appoints Kate Stanners as global chairwoman to replace Kevin Roberts amid string of senior appointments

  22-09-2016 15:40
  
  Saatchi and Saatchi has enlisted its global creative officer, Kate Stanners, to take on the position of global chairwoman to fill the vacancy left following the resignation of Kevin Roberts. 
  Roberts stepped down in August amid a controversy around comments he made during an interview with business insider that the gender debate was "done. 
  The news comes as Publicis Groupe announces a slew of senior appointments throughout its network.
  In addition to Stanners' new role, whic
  
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• Group M promotes Kelly Clark as Dominic Proctor steps down

  22-09-2016 15:37 via campaignlive.co.uk
  
  Group M has appointed Kelly Clark as global chief executive, as global president Dominic Proctor steps down.
  
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• 'No brand will be disappearing': Arthur Sadoun on Publicis Communications

  22-09-2016 15:32 via campaignlive.co.uk
  
  Arthur Sadoun, the chief executive of Publicis Communications, has rejected suggestions that he may reduce the number of brands within the creative agency collective.
  
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• How creatives can get in the loop on programmatic

  22-09-2016 15:30
  
  These days in advertising, media buyers are viewed as techies leading the charge while liberal arts-educated creatives try to keep pace. Things have only intensified in this era of big data and programmatic buying, as research commissioned by Turn illustrates.
  Not filtering down
  The survey of 206 creative decision-makers in the UK showed that while 88 per cent appreciated the idea of using data insights to create personalised ads, many had problems accessing that information. 35 per cent said it
  
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• Instagram talks up the impact of ‘Stories’ as it reaches half a million advertiser milestone

  22-09-2016 15:21
  
  Instagram says it has more than doubled its advertiser base over the last six months, having grown to just over 500,000 active monthly advertisers.
  It is the latest milestone for the Facebook-owned social network, with it hitting 500 million global users back in June.Speaking at a press briefing, Instagram’s head of brand development for EMEA Amy Cole said the top five advertising verticals on Instagram were now consumer packaged goods, e-commerce, retail, entertainment and techn
  
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• ‘Assume your opinion matters, because it does’: All voices heard in Swift video

  22-09-2016 15:18
  
  “Assume your opinion matters, because it does.”
  That quote sums up the philosophy at Swift, a Portland, Oregon-based agency that bucks the trend of the traditional Mad Ave. agency. What makes this quote – taken from a video showing the many women and some men in the agency talking about how great and open the company is – matter is that it is from an employee at an agency that is run by two women and employs many women.
  But Swift isn’t just about being a women-run c
  
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• Instagram hits half a million active monthly advertisers

  22-09-2016 15:11 via campaignlive.co.uk
  
  Instagram has doubled its advertiser base in the last six months to more than 500,000 advertisers, with the top five verticals being consumer packaged goods, e-commerce, retail, entertainment and technology.
  
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• Trinity Mirror’s new head of ‘invention’ on why marketers are best-placed for creative sales roles

  22-09-2016 14:54
  
  Zoe Harris was originally in charge of all things insight and communications-related as group marketing director at Trinity Mirror. In February, she also had a short stint as publishing director of the doomed New Day newspaper, with the female-targeted publication folding after 10 weeks.
  However, since the beginning of August she has been put in charge of an extra division – the ‘invention’ team, which essentially looks “to bring creative solutions to sales”.
  This r
  
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• Chinese brands find fans through football tie-ups

  22-09-2016 14:51
  
  Dr Tony Xia, the owner of Chinese logistics and supply chain firm the Recon Group, bought Aston Villa in June.Buying into British football clubs has proved effective for Chinese brands’ credibility and awareness efforts, claims Jon Stainer, UK & Ireland managing director at marketing consultancy Nielsen Sports.
  He notes Huawei’s investments in European clubs such as Arsenal, Paris Saint-Germain and AC Milan, as well as the Wanda Group, a Chinese property developer and cinema oper
  
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• Haymarket Media Group: Social Editor - Stuff.tv

  22-09-2016 14:45
  
  Depending on Experience :Haymarket Media Group:
  The world's best selling gadget magazine is looking for a Social Editor to help take the brand to the next level.
  Twickenham, London (Greater)
  
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• Ad of the Day: Sony brings a derelict casino to life with a multi-coloured glitter explosion

  22-09-2016 14:32
  Following the same pattern as its 'Balls' and 'Colour Like No Other' spots, Sony is back at it again with a mesmerizing multi-coloured campaign to promote its 4K technology. 
  The brand's 'More Brilliance, More Beauty' ad sees an  enchantingly grand, derelict old building come to life with the help of 4000 exploding balloons filled with brightly hued glitter.
  Set to the soundtrack of Tom Odell's take on Cyndi Lauper's classic track 'True Colours', the film 
  
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• How to get verified on Twitter

  22-09-2016 14:22
  If you are a brand/publisher/individual that takes their social media presence seriously, then getting verified on Twitter should be extremely important to you. The blue tick next to your user name can add a high level of trust and authority for users interacting with you.
  Follow our step by step guide below and you should be on your way to getting verified.
  Step 1) Missing information
  Before you apply for verification you must have the following on your account:
  Verified phone number
  Confirmed
  
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• Why Centaur is buying Oystercatchers

  22-09-2016 14:19
  A decade or so ago, the idea of a publishing company buying a company that puts ad agencies in front of prospective clients and which initiates new business pitches would have been unthinkable.
  But the world – and the world of marketing communications in particular – has moved on enormously in the past 10 years, and the notion of such a buyout not only doesn’t seem bizarre, it actually makes sense.
  Those were the thoughts that struck me when I heard the news on Wednesday that C
  
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• Programmatic: can it really be a tool for branding? - The Drum Dmexco Debate

  22-09-2016 14:12
  Programmatic is increasingly being used as a planning tool. What needs to happen for it to be introduced earlier in the agency lifecycle?
  Much more needs to be done on the educational front, believes Sébastien Robin, global programmatic director, Havas Media. “You often get a situation where the programmatic experts sit in one building and agency people in another. As a consequence, many agency people lack a basic understanding of programmatic. Not only do they need to get a definit
  
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• WPP eyes post-Brexit strategy with French media investment

  22-09-2016 14:08 via campaignlive.co.uk
  
  WPP is putting money into a French media investment group as it focuses more heavily on continental Europe in light of the Brexit vote.
  
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• Saatchis' Stanners and Billingsley elevated in Publicis Communications promotions

  22-09-2016 13:58 via campaignlive.co.uk
  
  Saatchi & Saatchi's Kate Stanners and Justin Billingsley are two of several promotions to be announced today at Publicis Communications' global leadership meeting in New York.
  
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• P&G European marketing chief: one day all advertising will be as good as 'Like a girl'

  22-09-2016 13:43 via campaignlive.co.uk
  
  Sophie Blum, Procter & Gamble's vice president of marketing for India, Middle East, Africa and Europe, tells Campaign that if the industry is willing to take consumer understanding seriously, the aversion to ads will "solve itself".
  
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• Data Storytelling Awards 2016: The Shortlist

  22-09-2016 13:09
  
  The Data Storytelling Awards are back, with a new line-up of people and brands setting the standard in data. This year’s contenders are spread across 15 categories, including the Grand Prix, which will be presented to the ‘best of the best’, and the Data Professional of the Year.
  The shortlist has been determined by Marketing Week’s experienced judging panel and can now be revealed:Boots
  ENTERING AGENCY: 
  RadiumOne
  Unlocking The Value Of Sharing At Christmas
  Dia
  
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• What's the best strategy for marketing on Instagram?

  22-09-2016 12:59
  
  The Drum, in association with AdRoll, is running a webinar on marketing to consumers on Instagram.
  The social media platform launched advertising in the last quarter of 2015 and brands have been jumping onboard.
  Marketers are eager to take advantage of its highly-engaged audience and explosive growth.
  But how do marketers ensure they’re making the most effective use of the platform?
  The Drum webinar on Instagram marketing will find out on 11 October at 3pm -  4pm BST.
  It fea
  
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• BBC Scotland director, Ken MacQuarrie, takes up new position as director of nations and regions

  22-09-2016 12:59
  
  BBC Scotland director, Ken MacQuarrie, has been appointed as the BBC’s new director of nations and regions.
  MacQuarrie will be responsible for bringing together and enhancing the BBC’s offer to the nations and regions of the UK and will sit on the BBC’s new Executive Committee.
  The role was created by the director general, Tony Hall in July 2016 to ensure that the corporation represented the changing nature of the UK and the calls for more autonomy from individual nations.
  MacQ
  
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• 'Like bread without butter' - Twitter reacts as Mary Berry quits the Great British Bake Off and Paul Hollywood follows the dough to Channel 4

  22-09-2016 12:55
  
  Twitter has gone into meltdown at the news that Mary Berry won't be following the Great British Bake Off to Channel 4 while co-judge Paul Hollywood has signed a three-series deal with the broadcaster.
  Bidding, "farewell to soggy bottoms," the longstanding host announced earlier that she was "so very sad," to be departing from the much-loved programme but conceded that she wouldn't jump ship out of loyalty to the BBC. 
  Less than an hour after the news was announced, Hollywood stole
  
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• Grey London secures Grace Francis as experience planning partner

  22-09-2016 12:54
  
  Grey London has snapped up former Isobar UX and content partner Grace Francis to join to the innovation and tech team as an experience planning partner.
  Having previously worked with the agency on its Marks & Spencer pitch, she will lead the development of the agency’s experience strategy capability, bringing together digital strategists, UX leads and data analysts.
  Wayne Brown, chief operating officer at Grey London, said: “Grace’s know-how in service design, product
  
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• Google tackles programmatic talent deficit by partnering with Singapore government

  22-09-2016 12:30
  
  Google and the Economic Development Board (EDB), part of the Singapore government, announced the launch of an education programme to help people become experts in programmatic and marketing technology.
  Digitize was launched today in Singapore but Google said the format would be taken out to other markets at a later date. Google said it was the first time it’s created a programme like this anywhere in the world and came up with the idea to help plug a skills gap in the country.
  The course w
  
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• Spectrum Brands: UK Shopper Marketing Executive

  22-09-2016 12:14
  
  Competitive :Spectrum Brands:
  Spectrum Brands is looking to recruit a UK & Ireland Shopper Marketing Executive for its Remington brand.Failsworth, Manchester
  
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• Euphoric sensations: The YouTubers building a career from ‘head orgasms’

  22-09-2016 12:02
  
  ASMR video-makers are attracting hundreds of thousands of YouTube subscribers to their channels Picture the scene. A man in a white mask with painted-on red lips and black eyebrows speaks in a soft, high-pitched voice to the camera in front of him. In another, a woman sits next to a plastic, purple block, fashioned to resemble a pair of ears, but actually conceal a pair of microphones. She whispers into the “ears” while tapping and massaging them.This is a glimpse into a growing corn
  
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• Do It Day: Business in the Community sets out to save the UK's struggling high street

  22-09-2016 12:02
  At The Drum’s Plan it Day and Do it Day events this year, Business in the Community is calling on the marketing industry to help bring together businesses across the UK to turnaround the decline of the high street while tackling a range of issues that are essential to creating a fairer society and a more sustainable future.
  In recent years Britain’s high streets have struggled to deal with a steady decline in footfall as more people turn to online shopping and eating out as a me
  
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• Copying, culture and calligraphy: how modern China is forging a new creative identity

  22-09-2016 12:00
  
  At Spikes Asia today two almost simultaneous talks aimed to uncover the new aesthetic of China and how it relates to traditions as old as a thousand years and stereotypes unduly given by the West.
  Sapient executive creative director Raymond Chin invited artist and designer Zhenhan Hao to discuss the common view that China is a nation of copycats. While design agency Jones Knowles Ritchie (JKR) took and East meets West approach to understand how modern China was developing a new aesthetic for its
  
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• Dixons Carphone builds Amazon Dash-style ‘panic button’

  22-09-2016 11:52
  
  Dixons Carphone has been revealed to be beavering away on an Amazon Dash-style ‘panic button’ capable of transferring consumers direct to customer services when something goes wrong with an appliance or gadget.
  The tactile device is being geared toward less tech savvy consumers by triggering an automatic callback when the button is depressed whilst also relaying device and model numbers to eliminate the hassle of scouring the back of your washing machine for a grubby numerical code.
  
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• AOL ad industry interviews aim to inspire next generation of female leaders

  22-09-2016 11:40 via campaignlive.co.uk
  
  AOL's global women's leadership platform Makers has launched #MakersBreakthrough, a series of interviews with leading women in the advertising and media industries aimed at helping younger women aspire to senior roles.
  
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• Ad industry's leading women aim to inspire in AOL interview series

  22-09-2016 11:40 via campaignlive.co.uk
  
  AOL's global women's leadership platform Makers has launched #MakersBreakthrough, a series of interviews with leading women in the advertising and media industries aimed at helping younger women aspire to senior roles.
  
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• How the Guardian will find the start-ups to take it closer to the new publishing business mode

  22-09-2016 11:39
  
  Tired of being disrupted by technological revolution, the Guardian is forging ties to the disruptors of tomorrow as part of a larger commitment to innovation it hopes helps unearth the publishing model of the future.
  To do this, the publisher is investing in Founders Factory, an accelerator scheme also backed by L’Oreal and Aviva, over the next five years. In that period, the Guardian will be hoping the slew of initiatives it is working on to break even by 2019, a target that embodies the
  
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• Paul Hollywood inks three-series Great British Bake Off deal as Channel 4 loses Mary Berry who remains loyal to the BBC

  22-09-2016 11:27
  
  Paul Hollywood has inked a three-year deal with Channel 4 to move to the broadcaster for the next three series of the Great British Bake Off, the news comes as judge Mary Berry has refused to follow the show out of loyalty to the BBC.
  In a statement published today (22 September) Hollywood said he was "delighted" to be continuing on the show. 
  "Since I was a kid, baking has been part of my life. The seven series inside the tent have created some great memories. Best of all, I have felt
  
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• Channel 4 Great British Bake Off loses Mary Berry who remains loyal to the BBC

  22-09-2016 11:27
  
  Great British Bake Off judge Mary Berry has refused to follow the show to Channel 4 out of loyalty to the BBC.
  Last week, Love Productions accepted a lucrative bid form Channel 4 to seize the property – however, to date, the BBC has retained the talent after Mel Giedroyc, Sue Perkins and Mary Berry all jettisoned from the format, leaving only Paul Hollywood and a tent.
  On Thursday morning (22 September), Berry announced her departure from the show, leaving Channel 4 with a serious tal
  
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• Yahoo poised to fess up to widespread data breach

  22-09-2016 11:12
  
  Yahoo is steeling itself to reveal the full extent of a potentially widespread and serious data breach instigated by a hacker named ‘Peace’ which could affect several hundred million user accounts – according to Recode.
  If true the hack comes at the worst possible time for the service, just as its sale to Verizon is set to be finalised, with a formal announcement expected to be made later this week.
  Consequently, there are fears amongst shareholders that Verizon may be tempted
  
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