Marketing news

• BMW Films celebrates 15th anniversary with new film called ‘The Escape’

  20-09-2016 23:11
  
  BMW has announced that it is reviving its film arm with the launch of ‘The Escape,’ a short movie starring Clive Owen, Dakota Fanning, Jon Bernthal and Vera Farmiga.
  Directed by Neill Blomkamp, the film comes 15 years after BMW rolled out ‘The Hire,’ a series of eight online films starring Clive Owen as an “enigmatic driver for hire.” The series, which was released over two seasons from 2001-2002, received more than 100 million views despite the fact that it d
  
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• Skittles issues guarded response after Donald Trump Jr compares Syrian refugees to the candy on Twitter

  20-09-2016 19:48
  
  Skittles owner Wrigley has issued a short statement describing a meme shared by Donald Trump Jr, which compared refugees to the candy, as "inappropriate".
  On Monday evening, the son of Republican presidential hopeful of the same name posted an image on Twitter which pictured the sweets under text which read: 'If I had a bowl of skittles and I told you just three would kill you, would you take a handful? That’s our Syrian refugee problem.'
  The tweet contained his father's campaign
  
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• The Evening Standard launches 'Food for London' campaign in order to tackle the capital's food poverty problem

  20-09-2016 18:43
  
  The Evening Standard has launched a campaign dubbed 'Food for London' which aims to tackle the issue of food wastage and poverty by redistributing surplus fresh food from UK producers to those in need.
  The initiative comes on the back of research carried out by the title which found that the UK throws away 10 million tonnes of fresh produce each year, but an estimated 400,000 Londoners suffer from "severe" food poverty. 
  The investigation also revealed that 97 per cent of sur
  
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• Be Heard Group plans further acquisitions

  20-09-2016 18:29
  
  Digital marketing company Be Heard Group Plc has announced plans for further agency acquisitions, alongside the publication of its Unaudited Interim Results.
  The period to end June saw the group raise £8.1m and acquire its second partner, MMT Digital, an award-winning website design and build agency specialising in architecting, creating and building bespoke websites and applications. This follows the acquisition of  digital media agency, Agenda 21, late last year.
  Be Heard Group's ex
  
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• Movers and shakers: P&G, Spotify, Publicis, IBM, BBC, MDC, McCann, Hearst and more

  20-09-2016 18:23 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.
  
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• Addison Lee goes premium to drive global expansion

  20-09-2016 18:11
  
  Addison Lee has committed to a multi-million pound budget to promote its new brand identity, the private hire car firm’s first refresh since it was established in 1975.
  The new look is part of a wider expansion strategy following its £30m acquisition of executive car service Tristar International in June. The aim is to use this partnership to grow Addison Lee’s reach in the US, Europe and Asia Pacific, coinciding with expansion across key UK cities.
  READ MORE: How Addison
  
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• The elephant still roams Madison Avenue - 3% founder Kat Gordon's view on gender diversity progress

  20-09-2016 17:52
  
  Next week, the 3% Conference and founder Kat Gordon will be revealing their latest research, “The Elephant of Madison Avenue.” There has been progress — the number of women in creative leadership positions has risen from 3 per cent to 11 per cent — but there is still an awfully long way to go.
  The research was done by the same company that conducted “The Elephant in the Valley,” a look at gender disparity in technology, and highlights the continuing bias and h
  
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• Iris launches Data Apprenticeship Scheme to encouraging more diverse talent into the creative industry

  20-09-2016 17:48
  
  Iris Concise has launched a UK Data Apprenticeship Scheme, as part of a mission to better attract and nurture ‘Creative Data Scientists’, while encouraging more diverse talent into the business.
  The consulting, CRM, data and insight business, which is part of iris’ global creative innovation network, is attempting to accelerate the evolution of its data strategy capabilities with the initiative.
  Iris is aiming to promote the cause for agencies to better support talent that can
  
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• Adidas compares TV to the fax machine, claiming digital is its ‘most relevant channel’

  20-09-2016 17:27
  
  Adidas can “absolutely” win back dominance in North America – where it is now behind both Nike and newer entrant Under Armour – according to its global head of digital ecosystem design David Greenfield. And he said prioritising digital is a key focus.
  He explained: “Yes, we absolutely can win back dominance from Under Armour in the US but digital will play a big role in us achieving that.
  “If we look at our recent marketing activity for the NMD brand
  
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• EMO Unlimited: Senior Account Manager

  20-09-2016 17:23
  
  £30-34,0000 per annum + comprehensive benefits package:EMO Unlimited:
  We have a new and exciting opportunity for an experienced Senior Account Manager to join the team,
  Bristol
  
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• Sunday Sport cannot run explicit sex chat line ads on back page, ASA rules

  20-09-2016 17:13 via campaignlive.co.uk
  
  The Sunday Sport has been censured by the ad watchdog after it published an explicit ad for sex service Luv2Chat on the back page of an issue.
  
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• Newspaper revenues fall amid talk of joint ad sales

  20-09-2016 17:11 via campaignlive.co.uk
  
  The national newspaper advertising slump has worsened since the Brexit vote, with revenues crashing 18% year on year in August, making it the worst-performing month of the year so far.
  
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• EMO Unlimited: Business Director

  20-09-2016 17:04
  
  Competitive + comprehensive benefits package:EMO Unlimited:
  We have an excellent opportunity for an ambitious and talented Business Director to join the EMO Unlimited team,
  Bristol
  
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• Mark Ritson: The Coalition for Better Ads is destined for a glorious failure

  20-09-2016 16:53
  
  It has been a big week for digital advertising. As you may have heard, The Coalition for Better Ads has been set up to create global standards for online advertising. The Coalition includes P&G, Google, Facebook, The Washington Post, the WFA, the IAB, a guy in a computerised metal suit and the Norse god of thunder.
  .
  READ MORE: Google, Unilever and P&G join coalition aiming to rid the internet of annoying ads
  Oops, sorry. Got my squads of superheroes mixed up there for a moment. Wh
  
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• Advertising Association hires Stephen Woodford as CEO

  20-09-2016 16:49 via campaignlive.co.uk
  
  The Advertising Association has named Stephen Woodford, former chief executive of DDB London, as its new chief executive.
  
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• UK Top Shazamed Ads: Lucozade Sport bolts into the top spot thanks to 'Crank It'

  20-09-2016 16:47
  
  Lucozade Sport has moved into the top spot thanks to 'Crank It' by Kideko and George Kwali.The uptempo track provides the score to the fast-paced spot from the energy drink, which shows enthusiastic athletes doing their thing on a London estate.Meanwhile, Capital FM remains firmly at number two this week with Dua Lipa's 'Blow Your Mind'. The song features in the radio station's star-studded campaign which gives a behind-the-scenes look at celebrity photoshoots and interviews with the likes of Ju
  
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• Unilever consolidates local and global marketing units

  20-09-2016 16:45 via campaignlive.co.uk
  
  Unilever has centralised its global and local marketing functions into a single team as it seeks to ensure its marketers are better equipped in today's "super-connected" consumer landscape.
  
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• Time Inc job losses loom amid restructure

  20-09-2016 16:42 via campaignlive.co.uk
  
  Time Inc UK, the publisher of Country Life and Marie Claire, is embarking on a significant staff restructure which could include redundancies.
  
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• Stoptober campaign uses Facebook Messenger bot to help smokers quit

  20-09-2016 16:36
  
  Public Health England (PHE) is making a big push on Facebook for this year’s Stoptober campaign as it looks to drive more people to quit smoking.
  Figures from the health body show that smoking has dropped to its lowest levels yet – with 16.9% of the population now smoking. And Stoptober has helped with that, with the campaign helping 500,000 people quit smoking last year – 20% of those who signed up. That is up from 13.6% five years ago.
  This year’s campaign will con
  
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• Do It Day: The Eating Better Alliance calls on creatives to convince men to eat less meat

  20-09-2016 16:29
  
  ‘No salad for me! Real men eat meat!’
  It is crude gender assumptions such as these which pepper the media in western society that The Eating Better Alliance is hoping you can help it overcome. The organisation will call on the marketing industry at The Drum’s Plan it Day and Do it Day events to thrash out creative ways to get men to eat less meat to ensure a greener and healthier future for everyone.
  According to recent research published by Oxford University Press, the re
  
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• Dorset shop rapped by ASA over 'racist' golliwog newspaper ad

  20-09-2016 16:18 via campaignlive.co.uk
  
  An Enid Blyton souvenir and memorabilia shop in Dorset's print ad featuring golliwog characters was accused of racism and has been banned by the Advertising Standards Authority.
  
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• The Drum Content Awards nominees revealed with Google commanding increased dominance in the content marketing arena

  20-09-2016 16:15
  
  Industry fears that Google and Facebook are making a bigger claim for creative and content budgets have been stoked by this year’s Drum Content Awards nominations, which has seen internet behemoth Google nominated 12 times across nine categories in the content marketing space.
  The Drum Content Awards, now in its second year, was born out of a recognition of the ever-increasing prominence of content marketing as a panacea to challenges facing the industry including adblocking, dwi
  
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• Cosmopolitan and Seat's purple car 'for women' featuring eyeliner headlights provokes backlash

  20-09-2016 16:00
  
  A "sophisticated, feminine and chic" compact car targeted towards women has been launched as part of a partnership between Seat and Cosmopolitan.  
  With eyeliner headlights – "emphasised in the same way as make-up emphasises the eye" nonetheless, "jewelled, bi-colour alloy wheels," and a "design that reflects a bold, audacious, lifestyle" the components of the model have been designed to work "in harmony to offer a surprise sparkle," according to a press
  
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• An editor is a 'walking algorithm' better than any machine, says Elle chief

  20-09-2016 15:47 via campaignlive.co.uk
  
  Forget the power of the computer algorithm. A magazine editor is "a walking algorithm" with knowledge and experience that no machine can match, according to Lorraine Candy, the editor-in-chief of British Elle.
  
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• George (H.W.) Bush voting for Hillary Clinton?

  20-09-2016 15:41
  
  The one-time leader of the free world, and a Republican political icon, George H.W. Bush apparently cannot stomach his party’s nominee for president, so he is voting instead for Hillary Clinton.
  The 92-year-old former president was allegedly overheard by a member of the Kennedy family saying he would be voting for his successor, Bill Clinton’s wife rather than Trump.
  According to a story on Politico, Kathleen Hartington Kennedy Townsend, the former Maryland lieutenant governor and da
  
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• Paperhat Communications merges with production specialist Nirvana CPH

  20-09-2016 15:40
  
  Marketing services company Paperhat Group’s largest subsidiary, Paperhat Communications, has merged with production specialist Nirvana CPH to create a larger, more creatively focused business.
  Paperhat Group will take a majority stake in the new entity along with Nirvana CPH founders, Spencer Wallace and Garry Stiff. Paperhat Group’s Managing Director, Tony Rapacioli, will be instrumental in shaping the future of the new business.
  Tim Peppiatt, Paperhat Group’s chief executive
  
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• Samsung, Visa and P&G score big at Paralympics

  20-09-2016 15:33
  
  The Olympics in Rio this year gave fuel for advertisers to continue their campaigns into the Paralympics, and those who did scored big on the Brand Agility Index by PR firm WE Communications.
  WE marked every time global brands were mentioned to create the BAI. The three top-scoring sponsors for the Paralympics, including pre-event mentions, were Samsung, Visa and P&G.
  The Brand Agility Index is compiled by ranking brands out of five in areas including a campaign’s scalability, relevanc
  
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• Kim Kardashian West slams Wall Street Journal Armenian genocide 'denial' ad via open letter in the New York Times

  20-09-2016 15:33
  
  Reality TV star Kim Kardashian West has publically taken the Wall Street Journal to task for printing an ad that effectively denied the events of the Armenian genocide.
  In a full page open letter published in the New York Times on Sunday (18 September), the Keeping Up With The Kardashians star, who has Armenian heritage on her father's side, called out the WSJ for a print campaign it published back in April on behalf of an organisation called Fact Check Armenia. 
  Under the he
  
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• My Media Week: Jez Nelson, Somethin' Else

  20-09-2016 15:32 via campaignlive.co.uk
  
  Look away now, Liam Fox. Jez Nelson, the chief executive and chief creative officer at Somethin' Else, breakfasts with Gilles Peterson, bags an award for work with Game of Thrones' Grey Worm for Topman, and plays golf with AC/DC's Brian Johnson... on a Friday afternoon.
  
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• Hostility in the gaming world prompts removal of Digital Homicide titles from Steam

  20-09-2016 15:22
  
  Steam, a PC gaming platform used by millions of people, has removed all games made by Digital Homicide over what the game maker described as hostile comments.
  In a report by the BBC, Steam’s owning company Valve ceased its business with Digital Homicide for being hostile to Steam customers.
  One of Digital Homicide’s two developers, James Romine, apparently sued 100 Steam users, citing personal injury claims from online comments given by those users, according to another report on Dig
  
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• Grey recruits AMV BBDO's Gregory Roekens to lead tech

  20-09-2016 15:17 via campaignlive.co.uk
  
  Grey has poached Abbott Mead Vickers BBDO's Gregory Roekens to be its first future technology officer in EMEA.
  
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• How is digital transformation happening?

  20-09-2016 15:16
  
  The Drum, in partnership with Turn, has launched a report on digital transformation, exploring how successfully brands are meeting its challenges and opportunities.
  The report, featuring insight and advice on how brands can best prepare for digital transformation, follows a Drum Breakfast Briefing in partnership with Turn, debating the complex subject of Digital Transformation.
  The report features input from Richard Robinson, Turn EMEA managing director; digital transformation, marketing and str
  
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• Heineken on why now is the right time to tell the world it ‘is more than just one brand’

  20-09-2016 15:13
  
  Heineken is launching a campaign aimed at recruiting a new generation of employees, as it looks to convince them of its global influence and shake off the perception that Heineken is only made up of “one brand”.
  The digital ‘Go Places’ campaign focuses on a manifesto film, in which the brewer seeks to convince viewers “that the company is like no other”. There is also an interactive element to the activity, called ‘The Interview’, in which the onli
  
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• Grab goes for blood in new ad in Indonesia (Warning: Disturbing images)

  20-09-2016 15:13 via campaignlive.co.uk
  
  The ride service offends many with a gore-filled ad making the questionable claim that its drivers are safer.
  
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• Made.com creates ‘live in’ shop window to highlight the bed as the centre of the home

  20-09-2016 15:10
  
  Made.com has rolled out a stunt to hit home the fact that the bed is the centre of the home, backed by research showing the plethora of activities that take place there.
  Looking to highlight the ever-shrinking size of people's living space, especially in London, the brand found that the bed has overtaken the sofa as the most used piece of furniture in British homes.
  A quarter of respondents in a survey of 2,000 said that they eat at least one meal a week in bed with that number rising to 55 per
  
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• Haymarket and Dax tie up to share data

  20-09-2016 15:10 via campaignlive.co.uk
  
  Haymarket Media Group has teamed up with Dax, the digital ad platform created by Global, to share its automotive data.
  
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• Ogilvy & Mather launches new model to speed up work to market

  20-09-2016 15:03 via campaignlive.co.uk
  
  Ogilvy & Mather has introduced a new approach to the creative process, which will see work being made earlier, in order to re-engineer the agency for the modern world.
  
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• Barnardo’s: Assistant Director – Marketing

  20-09-2016 14:51
  
  £56,920 – £68,547 plus Outer London Weighting: £1,830 p.a.:Barnardo’s:
  You’ve already proved that you can drive outstanding results in a complex marketing and communications environment.
  Head Office, Barkingside
  
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• Pitch update: Mission Foods, Beiersdorf, Zoopla

  20-09-2016 14:47 via campaignlive.co.uk
  
  Mission Foods, the Mexican wraps company, is mulling over creds before deciding which agencies to shortlist in its advertising review.
  
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• Furniture retailer Hammonds launches first ever TV ad with Brass

  20-09-2016 14:32
  
  Furniture retailer Hammonds has launched its first ever TV commercial following a record year for sales.
  The ad was created by integrated marketing agency Brass, which has had a relationship with Hammonds since 2007, providing online and offline marketing, PR and media services. During that time, Hammonds has grown to over 100 stores and concessions nationwide to become one of the leading retailers of fitted furniture in the UK.
  Kirsty Oakes, marketing manager at Hammonds, said: “Having re
  
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• Ad of the Day: Bacs introduces the musical stylings of the 'Switch Guarantee Guy' to woo customers

  20-09-2016 13:59
  
  Not-for-profit organisation Bacs has nabbed The Drum's Ad of the Day crown with a smooth spot promoting its current account switch guarantee. 
  Part of an integrated campaign created by Engine, the spot is fronted by none other than the Switch Guarantee Guy – an ultra-smooth all-singing all-dancing character. 
  He brings to life the benefits of the company's current and bussiness account switch service through an an adaptation of Isaac Hayes’ classic
  
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• Quit smoking campaign Stoptober returns with help from new Facebook Messenger Bot

  20-09-2016 13:36
  
   
  Stoptober, the 28-day mass quit smoking attempt from Public Health England, has revamped this year’s campaign with a Facebook Messenger bot as it looks to extend its influence and convince more people to stop smoking.
  The decision to run a messaging bot this year is based on insights from Global Web Index which show Facebook Messenger to be the most popular messaging app in the UK and the second most popular social network, behind Facebook.
  The bot will provide instant practical sup
  
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• ISBA pushes transparency mission with new guide to programmatic advertising

  20-09-2016 13:20 via campaignlive.co.uk
  
  ISBA has launched a new guide to programmatic advertising in response to its members' concerns that media agencies are not doing enough to educate advertisers and promote transparency.
  
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• Creative Social and Creative Equals look to 'redress the balance in the creative department' with initiative for female CDs

  20-09-2016 13:01
  
  Creative Social and Creative Equals are pooling their resources to launch a new training programme for senior female creatives geared towards giving them the tools they need to thrive, and achieve a 50:50 gender split in most creative departments within five years. 
  Dubbed CS for She (with CE), the initiative will six-month initiative is aimed at female associate creative directors and creative directors, with the aim of providing more routes to success for female market
  
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• Brands are drilling down on transparency, and here are some of the reasons why

  20-09-2016 12:37
  
  In a sign of the growing interest in automated marketing, yet persisting lack of awareness about it, ISBA (the trade body for brand-side marketers) has issued a document dubbed The Programmatic Guide, to help promote greater awareness among its membership.
  ISBA has claimed that despite the marked increase in media spend using such technologies, its members are increasingly concerned that their media agencies are not doing enough to promote transparency as regards their media management practices
  
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• L’Oréal: how influencers are ‘challenging’ the way it creates products and campaigns

  20-09-2016 12:26
  
  L’Oréal Paris is working with influencers in a way that transcends their relationship with brands to date, with the beauty company using them to shape the type of products and campaigns that it creates.
  L’Oréal has teamed up with five beauty bloggers to create the ‘Beauty Squad’ who will work with the beauty brand to reveal its latest innovations, new products, and to create content such as tips and tutorials across their YouTube channels. The Beauty Squad w
  
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• The Drum has launched episode eight of Cliché Killers, a film series on advertising clichés

  20-09-2016 12:23
  
  The Drum has launched the latest in a 12-part video series, Cliché Killers, produced in partnership with Stein IAS, exploring B2B advertising clichés.
  Episode four, The Stopwatch, ponders why, in a digital age, the stopwatch remains such a pointless cliché in B2B advertising.
  “The stopwatch is like the mental timer in my head, 30 seconds before I leave the agency sitting there with all their clichés,” said David Burnand, marketing lead for Northern Eu
  
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• Warburtons launches new protein range in bid to attract health conscious consumers

  20-09-2016 12:14
  
  Warburtons has launched a new Protein range in an attempt to appeal to more health conscious consumers and capitalise on the trend of high protein products.
  The Warburtons Protein range will include a loaf, wraps, thins and rolls and will launch nationally this month in Asda, Morrisons, Co-op, Waitrose and Iceland.
  The brand and packaging for the new products were created by design agency Bulletproof who were briefed to create a design with mainstream appeal that would clearly convey the charact
  
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• 4A’s president Nancy Hill cancels scheduled Advertising Week appearance

  20-09-2016 12:01
  
  Nancy Hill, president of 4A’s, has cancelled a scheduled ‘Trust panel’ appearance at Advertising Week in a move which is being interpreted as a sign of an ongoing dispute between agency groups.
  Trust Forum: Transparency would have seen Hill partake in a sit-down conversation discussing 4A’s approach to ‘achieving fairness and transparency in the marketplace’. Now Hill will conduct a series of member meetings across the US instead.
  The abrupt change of plan fol
  
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• Which UK supermarket is performing best online?

  20-09-2016 12:00
  
  The online battle to be the best performing supermarket is fierce and with Christmas trading soon approaching, the major online retailers will be keen to ensure that they are in pole position.
  Tesco, Asda, Sainsbury’s and Waitrose are fighting off the inexorable rise of the discounters with all but the latter involved in a vicious price war as a result.
  Morrisons, (excluded from this review as it doesn't vest in online advertising) previously associated with Ocado, has now announced a link
  
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