Marketing news

• Blue State Digital’s CEO Joe Rospars on Obama, Clinton, Trump — and the 2020 election

  19-09-2016 23:16
  
  Joe Rospars was the principal digital strategist for Obama’s 2008 and 2012 presidential bids and he is now the CEO of Blue State Digital, a strategy and technology firm. So it’s not hard to guess who he is voting for — and who he is working with — in 2016.
  But Rospars also has ample insight into successfully marketing candidates – including why people rather than technology are key in political campaigns, as well as how ad spends will change in 2020 and beyond &ndas
  
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• Investment in data driven marketing continues to rise, survey notes

  19-09-2016 21:18
  
  Data driven marketing is paying off and marketers are putting more dollars behind their data-driven marketing efforts according to a recent survey with 40.9 per cent of US marketing professionals surveyed saying their organizations’ revenues from data-driven marketing activities grew at least somewhat this year so far.
  The majority of marketers plan on continuing to invest in data-driven marketing, the survey notes with 51.8 per cent saying they expect a boost in returns. Additionally
  
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• Weed + food marketing taking off in the Mile High City

  19-09-2016 21:08
  
  Now that marijuana is legal in Colorado, more business owners with weed-themed places are getting comfortable with marketing their products to those who enjoy partaking in pot. Even local celebrities are getting in on the act, and it’s not just the dispensaries that are turning to marketing tactics.
  BusinessDen, a Denver-based business news site, reported on a fast-casual chain that is sprouting up in areas of the city – Cheba Hut. The cannabis-centered sandwich shop appeals to those
  
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• Anonymous cow blurred on Google Maps

  19-09-2016 21:02
  
  If you ever worried that your face might be in plain sight on Google Maps Street View, you can probably calm your fears, since the search site even went so far as to blur the face of a cow in one of its photos.
  The cow, which remained nameless, had its face blurred by the algorithm that finds people’s faces and blurs them to protect privacy. The incident had social media buzzing with cow-related humor.
  Great to see Google takes cow privacy seriously pic.twitter.com/ACTBpDwno6
  — David
  
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• Twitter officially relaxes its 140-character limit as it continues to push its 'What's Happening' mantra

  19-09-2016 20:04
  
  Twitter has made a step towards banishing brevity by officially relaxing its 140-character limit. The move means that anything that isn't plain text or emoji characters will no longer count towards users' total character count in tweets – leaving more room for them to include visually rich content like images, videos and Vines.
  Twitter confirmed that it was making the change back in May in order to make it faster and easier for people to express themselves on the platform by
  
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• Twitter officially relaxes its 140-character limit as it continues to push its 'See What's Happening' mantra

  19-09-2016 20:04
  
  Twitter has made a step towards banishing brevity by officially relaxing its 140-character limit. The move means that anything that isn't plain text or emoji characters will no longer count towards users' total character count in tweets – leaving more room for them to include visually rich content like images, videos and Vines.
  Twitter confirmed that it was making the change back in May in order to make it faster and easier for people to express themselves on the platform by
  
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• McCoy's unveils next step of its 'When Flavour Calls' campaign as it launches new 'thick cut' crisps

  19-09-2016 19:16
  
  Ridged Crisp brand McCoy's has unleashed the latest iteration of its ‘When Flavour Calls’ creative, as it launches its new 'Thick Cut' range of snacks. 
  The hero spot of the campaign put emphasis on strong taste of McCoy's crisps in comparison to its rivals like Walkers by showing viewers what would actually happen if 'Flavour' were to call. Depicting an ordinary man called Garry in a convenience store, a phone placed on the counter rings only to tell hi
  
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• Major media brand partners to launch 'webi-soap' featuring dogs in soap opera dramas

  19-09-2016 19:15
  
  Meredith, a top US media and marketing company, has partnered with animal health company Merial to develop and distribute "As the Dog Barks," an original video series that is meant to engage pet lovers across Meredith Digital's network, the company announced today. "As the Dog Barks" is a humorous spoof of the classic daytime soap opera genre, featuring animals in the leading roles. The four-part "webisoap" will air across Meredith Digital sites with a custom hub on Better Homes a
  
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• Childline unveils #ListenToYourSelfie campaign to tackle online grooming

  19-09-2016 18:28
  
  While the internet has brought many positive changes for communication, it has also provided a platform for online grooming, with NSPCC’s chief executive Peter Wanless dubbing it a “playground for paedophiles”.
  To tackle the growing issue of online sexual exploitation in minors, Childline has launched a #ListenToYourSelfie campaign, funded by BBC Children In Need and created by award-winning creative agency Don’t Panic, with the aim of helping young people recog
  
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• Suggested reading September 2016: a digest of new marketing literature

  19-09-2016 18:04
  
  1. The impact of reversibility on the decision to disclose personal informationThe Journal of Consumer Marketing, Vol. 33, Issue 6, 2016
  As marketers face tighter regulation for data collection, this study examines how ‘reversibility’ in disclosing personal information – which it describes as having the option to later revise or retract personal information given to companies – can impact consumers’ willingness to divulge their details.
  It references three
  
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• 'You've got to earn it' ad campaign hits a nerve

  19-09-2016 17:59
  
  "You've got to earn it" is the slogan of a new advertising campaign launched by the Institute of Management Accountants (IMA) this past week and it throws the notion that accounting is dry or dull on its head. Created in partnership with ad agency The Gate/New York, this multi-channel campaign combines the edgy appeal of body art and tattoos with the less sexy field of accountancy.
  In a recent ad which aired during The Tonight Show with Jimmy Fallon among other unexpected media outlets for its c
  
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• Joe Media puts original video front-and-centre as it unveils in-house studio and weekly Facebook Live sports show

  19-09-2016 17:39
  
  Joe Media is repositioning itself around original video, today (19 September) unveiling a weekly sports show ‘Football Friday: Live’ produced exclusively for Facebook Live, the first production to come out of its new in-house studio.
  The idea of the in-house studio is to cements Joe’s move away from the traditional website model and morphing into a publisher with the main components of both a distributed media business and a TV network.
  The sports show, set to go live on Friday
  
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• Galaxy 7 users not returning potentially harmful devices

  19-09-2016 17:17
  
  US Samsung Galaxy Note 7 owners are not returning the potentially faulty devices as expected, despite the risks.
  According to a story by Recode, only 130,000 units have been returned – roughly 15 per cent of the one million in a recall – even though there is the potential for the devices to catch fire or explode.
  Last week, Samsung formally recalled the handhelds in conjunction with the US Consumer Product Safety Commission, and regulators have signed off on Samsung’s replaceme
  
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• ID Comms partners with Population Media Center to help promote women's rights

  19-09-2016 17:04
  
  Global media management consultancy ID Comms has announced a global partnership with Population Media Center (PMC), a non-governmental organisation that uses mass media to promote the health and rights of women and girls and protect the environment.
  As part of the partnership ID Comms will provide PMC with marketing advice, training and brand introductions in an attempt to help it reach more people around the world.
  PMC creates TV and radio serialized dramas designed to embed positive role model
  
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• Salesforce joins the AI movement with introduction of Salesforce Einstein

  19-09-2016 17:00
  
  Salesforce has officially entered the age of artificial intelligence (AI) with the debut of Salesforce Einstein, an innovation that embeds advanced AI capabilities into the existing sales force platform the company announced today.
  Combining AI with Salesforce, a cloud-based customer relationship management (CRM) software is expected to bring predictive and personalized customer experiences across sales, service, marketing, and commerce to a new level.
  Powered by advanced machine learning, deep
  
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• Rivals BT and Virgin Media team up to defend UK digital investment

  19-09-2016 16:58
  
  A “shared concern” over Britain’s digital infrastructure has led rivals BT and Virgin Media to collaborate on their first ever joint ad campaign. The move aims to make people aware of their combined investment in the UK’s digital infrastructure.
  The ad, which has been funded and designed by AMV BBDO, rails against Openreach critics, and will be pushed out through print ads in national newspapers and across the country from today (19 September). It aims to show that despit
  
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• James Corden fails to impress Apple in comic ad for music service

  19-09-2016 16:38 via campaignlive.co.uk
  
  James Corden stars in the latest Apple ad promoting the tech giant's new music service by dressing up as some of the world's biggest music icons.
  
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• Paralympics 2016: Sponsors’ ‘sporadic’ efforts fail to engage

  19-09-2016 16:17
  
  Ten of the biggest Paralympics sponsors only generated a combined 5,116 global mentions during the week-long Games, according to the latest Brand Agility Index study by PR firm Waggener Edstrom Communications [WE].
  Having analysed all conversations and engagement levels from brands across news, blogs, forums, Twitter, Facebook and Instagram, WE found Atos to be the most mentioned sponsor (1,658 mentions) followed by Samsung (1,028).
  However, major brands such as Coca Cola only created 312 global
  
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• James Corden impersonates rock icons in Apple Music's latest ad ahead of its Carpool Karaoke launch

  19-09-2016 16:14
  
  Apple Music has enlisted James Corden to front its latest push in a tongue-in-cheek spot which sees The Late Late Show host tasked with developing a marketing strategy for the streaming service.
  The two-minute long ad, which debuted at the Emmys last night (18 September) shows Corden pitching advertising ideas to a roundtable of executives including Apple Music's head of global consumer marketing Bozoma Saint John, its senior vice-president of internet software and services Eddy C
  
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• Cannes Lions owner Ascential hires Stephen Martincic as top marketer

  19-09-2016 15:57 via campaignlive.co.uk
  
  Ascential, the owner of Cannes Lions, has appointed former FCB Global executive Stephen Martincic to the newly created role of chief brand and marketing officer.
  
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• Facebook Live vs TV – really? The TV industry need not quake in its boots yet

  19-09-2016 15:16
  
  Earlier this summer, Mark Zuckerberg announced that Facebook would become “video first” using Facebook Live as the platform to deliver live content to millions of people all round the world.
  The reaction in the industry has been a typical one: “This is the end of TV as we know it”, “Facebook Live is a nail in the coffin for broadcast TV” etc. But is it? The news that Channel 4 has just paid £25m for the Great British Bake Off has prompted public outcry a
  
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• SSE continues women's sport sponsorship drive with Scottish women's football deal

  19-09-2016 14:56
  
  Energy company SSE has built on its women’s sports sponsorship strategy after agreeing a deal with the Scottish Football Association and Scottish Women’s Football governing bodies.
  The partnership will see SSE become the official partner of Scotland’s women’s national team in a deal that gives it the naming rights to the Scottish Women’s Cup tournament.
  While terms of the agreement have not been disclosed, The Herald has reported that the four year agreement is a si
  
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• What Dmexco taught us about the state of the digital industry in 2016

  19-09-2016 14:51
  
  As a long-time Dmexco-er, there was never any doubt that I’d be spending two unfeasibly hot days – it got up to 30 degrees last week – at the Koelnmesse. I work in digital and live in Cologne, so for me attendance is a no-brainer, yet the mass-scale trade shows are increasingly struggling to maintain their industry influence.
  The times when delegates could spot great innovations and trends at an event like the Dmexco, getting an opportunity to leapfrog their peers, are simply o
  
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• UK government launches inquiry into the impact Brexit will have on the creative industries

  19-09-2016 14:34
  
  The UK government has launched an inquiry to examine what impact the UK's vote to leave the EU will have on the creative industries. 
  As Britain prepares to negotiate what its relationship will be with the EU following the referendum, the inquiry will focus in part on employment within the creative industries post-Brexit. It is calling for written evidence as part of a wider initiative which will also see politicians discuss the vote's impact on the tourism sector and the digital
  
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• Emmys 2016: over 9m people had 14m interactions on Facebook

  19-09-2016 14:30
  
  Over 9 million people had 14 million interactions on Facebook related to last night's Emmy Awards. While the amount of interactions had was flat compared to last year, 30 per cent more people participated, demonstrating Facebook's continued rise in the live events and sports arena.
  Below, the top three moments that had people talking on Facebook:
  1. Tatiana Maslany wins Outstanding Lead Actress in a Drama Series for her role in “Orphan Black".
  2. Game of Thrones wins Outstan
  
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• 2016 will be the year Chinese brands prosper in the West

  19-09-2016 14:25
  
  From Asia’s most valuable company Tencent to Xiaomi, nicknamed the ‘Apple of China’, some of the world’s biggest brands call China their home. But despite their dominance in their domestic market, Chinese businesses have largely flown under the radar in the West. That is until now.
  Long accustomed to toughing it out with fierce competitors on home soil, Chinese companies boast the scale, financial muscle and raw ambition to go global. Mixing an agile, startup mentality wi
  
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• 2016 was the year Chinese brands prospered in the West

  19-09-2016 14:25
  
  From Asia’s most valuable company Tencent to Xiaomi, nicknamed the ‘Apple of China’, some of the world’s biggest brands call China their home. But despite their dominance in their domestic market, Chinese businesses have largely flown under the radar in the West. That is until now.
  Long accustomed to toughing it out with fierce competitors on home soil, Chinese companies boast the scale, financial muscle and raw ambition to go global. Mixing an agile, startup mentality wi
  
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• My career defining moments: Hugh Pile, CMO Western Europe, L’Oréal

  19-09-2016 14:06
  
  Hugh Pile’s appointment as L’Oréal’s UK CMO in 2014 was a first for the company amid a regroup to align marketing with other functions such as consumer insight and social listening.
  On appointment he was tasked with supporting L’Oréal’s growth strategy, which aims to reach a billion new consumers by 2020, and the marketer was recently promoted to the role of Western Europe CMO.
  Pile has experienced the industry from far and wide. He was the marketing a
  
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• Why 2016 was the year Dmexco became more than 'the programmatic show'

  19-09-2016 13:46
  
  Dmexco has established itself as arguably the leading European conference for adtech – and increasingly martech – vendors to justify themselves when it comes to advertisers and traditional media owners including them on media plans.
  Dmexco is now a tier-one attraction
  This year it was reported that more than 50,000 delegates packed the Koelnmesse in Cologne, Germany, with those attending travelling from all over the world. The calibre of participants on the conference
  
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• Ikea to open more pick-up and order points as a main driver for growth

  19-09-2016 13:26
  
  Ikea will open more of its pick-up and order points within city centres as part of its strategy to increase its annual sales to €50bn by 2020.
  The Swedish retailer is trying to generate more revenue from time-poor customers with more city centre satellite points ,which it hopes will make buying and collecting its products easier.
  Ikea reported record sales of €34.2bn last year, up 7.1 per cent on the previous year, thanks to the 783 million shoppers who purchased items from its ra
  
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• Adidas claims retention on Snapchat is ‘insane’ compared to YouTube but maintains it’s a ‘work in progress’

  19-09-2016 13:25
  
  Adidas is yet to know the full role of Snapchat in its marketing but it does know that its content is likely to be viewed for longer when it’s on the app compared to other platforms.
  It’s one of the early takeaways the sportswear brand has garnered from the 20 or so Stories it has posted over the last year. Such has been the level of engagement from those posts that “retention on Snapchat,” is insane for Adidas, claimed Dan Moseley, its account director at We Ar
  
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• As appointment TV fades, Heineken is shifting its sponsorship model to help swell live sports views

  19-09-2016 13:24
  
  TV is still key to Heineken’s sponsorships but at a time when the way live sports are watched is changing, the brewer is redoubling efforts to convince more people to tune into Champions League and Formula One races it promotes.
  Football and (as of earlier this month) motor racing are tentpole moments on the brand’s marketing calendar and yet after years of experience there’s a realisation internally that it can’t just rely on the sport to keep people watching live.
  
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• Consumers are willing to pay more for purposeful brands

  19-09-2016 13:22
  
  Toms business model has wider societal interests at its heartResponsible consumption (RC) brands have now overtaken ‘conventional’ brands in terms of growth rate, according to IRI and Boston Consulting Group’s 2015 European study. The research finds that RC products experienced 8.5% growth in 2013/14, compared to a growth rate of 4.5% for conventional products. Furthermore, it finds RC products are able to command a higher price point, on average 58% (and as much as 113%)
  
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• Consumers are willing to pay 58% more for purposeful brands

  19-09-2016 13:22
  
  Responsible consumption (RC) brands have now overtaken ‘conventional’ brands in terms of growth rate, according to IRI and Boston Consulting Group’s 2015 European study. The research finds that RC products experienced 8.5% growth in 2013/14, compared to a growth rate of 4.5% for conventional products. Furthermore, it finds RC products are able to command a higher price point, on average 58% (and as much as 113%) more.
  Put simply, customers are making the transition from in
  
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• 'We will not be a walled garden': AOL’s Tim Armstrong on the Verizon trifecta’s open strategy

  19-09-2016 13:10
  
  The chief executive of AOL is betting on its new union with Yahoo reaching 2 billion consumers by 2020, differentiating itself in the marketplace with a brand-first focus and an open data strategy. 
  Tim Armstrong, the ex-Googler expected to continue heading up Verizon’s new stack, is clear that despite his charge comprising “the original brands of the internet”, the revived offering must ignite a challenger mentality against the behemoths of Facebook and Google.
  “If
  
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• Jeremy Clarkson launches Amazon drones in new Fire Stick TV ad

  19-09-2016 13:06 via campaignlive.co.uk
  
  Jeremy Clarkson launches a fleet of Amazon drones in the online retail giant's new ad for its Fire Stick product, which launches on UK TV tonight.
  
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• Creative Work of the Week: WaterAid's 'Help Them Do Their Business' uses humour to highlight the dangers of living without a clean toilet

  19-09-2016 13:05
  
  The Drum's readers have chosen WaterAid's 'Help Them Do Their Business' campaign as our Ad of the Week. 
  Shot mockumentary-style (a la Ricky Gervais' The Office) the tongue-in-cheek film tells the story of a boss who has sold the office loos to an internet startup, leaving her staff to build their own toilets on the office floor space. 
  The campaign has been designed to highlight the dangers faced by the one in three people living without access to a proper clean to
  
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• Spectrum Brands: Product Marketing Executive - UK & Ireland

  19-09-2016 12:51
  
  Competitive plus 5% bonus:Spectrum Brands:
  Remington is the 3rd largest personal care brand in the Personal Care Appliances market, enjoying a 12% market share.
  Failsworth, Manchester
  
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• Adobe on using their platform to animate characters for live television

  19-09-2016 12:47
  
  Adobe's suite of tools is now VR ready, more collaborative and built for a TV environment where everything is moving very fast. Found Remote caught up with Adobe's Senior Product Manager of Mobile Products and Services at IBC last week. 
  He discussed Stephen Colbert using real-time animation as well as the Simpsons, a first for the show. Homer answered questions in a live setting.
  You can access the Future of TV hub here. Sign up to receive The Drum's Future of TV newsletter.&nbs
  
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• Netflix continued to lead in OTT marketing as the summer wrapped up

  19-09-2016 12:40
  
  Found Remote recently launched a new partnership with MediaRadar, a leading ad-sales intelligence platform to understand how the major OTT platforms are diversifying their marketing efforts.
  For the end of August, Netflix continue to be the number one marketer, with their new show, The Get Down (starring Shameik Moore, Shyrley Rodriguez) receiving the most attention. Here's the chart and insights.MediaRadar chart for Found Remote
   
  Loading...
  Insights: 
  Netflix marketed 21 pr
  
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• Livity receives £1.5m in funding to facilitate growth in its youth led marketing ambitions

  19-09-2016 12:35
  
  Independent youth marketing agency Livity is set to accelerate its growth ambitions and enhance its specialist agency offering following a £1.5m social investment fund from Impact Ventures UK.
  The social enterprise agency, whose clients include Google, Unilever, Barclays and Channel 4, will use the funding to strengthen its strategic expertise, develop new agency products and services, create a youth-led innovation team and run a social impact report.
  Livity will also be scaling its intern
  
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• Can a sharing economy also be a caring economy?

  19-09-2016 12:25
  
  There’s no such thing as a ‘PR problem’ anymore, as Airbnb found out to its cost last week.
  The Times reported that the home sharing service had been canvassing London landlords at an exclusive event. The organisers, the piece said, wanted to build a “fake grassroots” movement to head off regulations that curb landlords’ ability to rent out homes on a short-term basis.
  With its talk of “young, trendy hosts” who “availed themselves of free foo
  
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• The Drum brings Dmexco to London with Dmexo Debrief

  19-09-2016 12:23
  
  Dmexco is one of the highlights of the industry calendar. But not everyone can be there and even those that do attend can’t see and hear everything.
  So The Drum, in association with The Trade Desk, is bringing the delights of Dmexco, Europe’s biggest digital marketing show, to London.
  The Dmexco Debrief live event will discuss the biggest news, trends and insight from Dmexco, helping client-side marketers and agencies understand the impact on their businesses.
  Dmexco Debrief tak
  
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• Twitter reveals the viewership numbers behind its first NFL global live stream

  19-09-2016 12:03
  
  Twitter’s season premier live stream of Thursday Night Football between the New York Jets and Buffalo Bills drew a global audience of 2.3 million viewers.
  The fixture marked the micro-blogging site's long awaited foray into NFL live streaming which was agreed in a $10m deal in April. The game was available to stream across all of Twitter's platforms including its mobile app, website, Apple, TV, Amazon Fire TV and Microsoft’s Xbox One.
  In total, Twitter generated a
  
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• McDonald’s on the hook for as much as $500m in back tax

  19-09-2016 11:50
  
  McDonald’s is the latest multinational firm to fall foul of the European Commission with reports that the burger chain is on the hook for $500m in back taxes to Luxembourg.
  The fast food chain is accused of engaging in state-backed tax avoidance just weeks after Apple was ordered to pay a mammoth €13 billion tax bill in Ireland.
  Investigators found that McDonald’s paid an average tax of just 1.49 per cent on profits of $1.8bn earned by its European HQ in Luxembourg after strikin
  
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• Campaigners warn dashboard Facebook will see road fatalities ‘soar’

  19-09-2016 11:21
  
  Road safety campaigners are calling for a moratorium on the installation of a new generation of car dashboard entertainment systems which offer drivers access to a wealth of apps such as Twitter, YouTube and Facebook whilst on the move via a 7inch touchscreen display.
  Ford and Nissan are to release a new generation of vehicles next year which will allow drivers to connect their smartphones to touchscreen displays but campaigners warn that this will cause road fatalities to ‘soar’.
  Of
  
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• Jeremy Clarkson fronts new Amazon Fire TV stick push

  19-09-2016 11:07
  
  Former Top Gear host Jeremy Clarkson has been wheeled out by Amazon to promote its new Fire TV stick as hype builds for the motoring presenter’s upcoming show The Grand Tour, which debuts on 18 November.
  Debuting on ITV tonight during Cold Feet the advert was shot on location in Eastbourne and depicts a bomber jacket clad Clarkson ‘donating’ a consignment of Fire Sticks to Europe via a squadron of Amazon drones.
  The Grand Tour will launch exclusively on Amazon Prime Video which
  
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• New Business Bites: Integration, the key to social selling

  19-09-2016 10:50
  
  The Drum Network’s new business bites series aims to divulge bite sized pieces of wisdom for agencies in gaining new business. New business is always at the top of the agenda for most of the 30,000 agencies in the UK, but is there enough new business for all of them? New Business Bites is here for small to medium sized agencies to gain some tips in winning new clients and building their pipeline. Bites are provided by new business connoisseurs. This week, Katie King, managing director of Z
  
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• Rampant fraud forces 5m shoppers to cancel credit cards

  19-09-2016 10:34
  
  Rampant online fraud has forced close to 5m UK shoppers to cancel their bank cards last year alone according to a new study which revealed that a tenth of the adult population have replaced a credit or debit card after falling victim to cyberattacks.
  Average losses per attack stand at £475, generating losses of some £2bn per year to the banks – although not every card will have been reissued as the result of a tangible loss as cards must also be replaced when an account number
  
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• Creative Works: Featuring Adam&EveDDB, M&C Saatchi Sport & Entertainment, Atomic London and more

  19-09-2016 10:30
  
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 
  We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 26 September.
  For
  
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