Marketing news

• Marketers aren’t just finding excuses to interact on oddball holidays – they’re driving cultural change

  18-09-2016 16:36
  
  Happy International Talk Like a Pirate Day, mateys!
  According to TalkLikeAPirate.com, Talk Like a Pirate Day has been around since 1995 when two self-described guys, John Baur and Mark Summers, found themselves talking like pirates during a game of racquetball. They decided pirate speak needed its own holiday and Summers’ ex-wife’s birthday was the day to celebrate it. Then, in 2002, this little-known holiday got a shot in the arm thanks to a Dave Barry column in the Miami Heral
  
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• Happy International Talk Like a Pirate Day: Marketers using oddball holidays to drive cultural change

  18-09-2016 16:36
  
  Happy International Talk Like a Pirate Day, mateys!
  According to TalkLikeAPirate.com, Talk Like a Pirate Day has been around since 1995 when two self-described guys, John Baur and Mark Summers, found themselves talking like pirates during a game of racquetball. They decided pirate speak needed its own holiday and Summers’ ex-wife’s birthday was the day to celebrate it. Then, in 2002, this little-known holiday got a shot in the arm thanks to a Dave Barry column in the Miami Heral
  
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• BBC bosses set to 'hold inquiry' into how it lost The Great British Bake Off

  18-09-2016 13:19
  
  Bosses at the BBC are reportedly planning to hold an inquiry in to how tbe broadcaster lost The Great British Bake Off (GBBO) to Channel 4. 
  The hit show was snapped up by Channel 4 in a £75m deal over three years after the BBC's factual department, which ran GBBO, refused to pay £25m a year demanded by the production company and offered £15m. 
  An insider told The Mirror that the BBC could have retained the show if the entertainment department
  
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• Fox is suing Netflix for poaching employees

  18-09-2016 12:17
  
  21st Century Fox has filed a lawsuit against Netflix accusing the streaming-video business of illegally hiring two of its executives who were still under contract.
  Fox said that Netflix has led “a brazen campaign to unlawfully target, recruit, and poach valuable Fox executives by illegally inducing them to break their employment contracts with Fox to work at Netflix.”
  The lawsuit is in relation to the hiring of Marcos Waltenberg, Twentieth Century Fox’s vice president
  
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• Orangina creates online dating show aimed at 'urban millenials'

  18-09-2016 11:50
  
  Orangina has launched an online dating show as part of a £3m investment in the citrus sparkling brand to get consumers to fall back in love with it. 
  Owner Lucozade Ribena Suntory (LRS) appointed content agency Somethin' Else to create the series, called the Tour D’Amour, which is aimed at urban millenials. The Video sees a group of friends as they go through a series of dates on a travelling bus.
  At each stop potential couples decide if they w
  
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• Just Eat marketing director on why rebrand is ‘much more than a change of logo’

  18-09-2016 11:39
  
  Just Eat’s recent rebrand has seen the delivery service update its visual identity and introduce a spectrum of colours underneath the logo, which will be used across its delivery bikes, website and app. However, marketing director Ben Carter told The Drum that the rebrand is “so much more than just a change of logo” as it plots introduction of new consumer technology similar to its new Amazon Echo partnership. We caught up with Carter to find out what the future holds
  
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• How McLaren's data-driven digital strategy is putting its sponsors out in front

  18-09-2016 11:31
  
  The pinnacle of Formula One racing g and managing digital strategies may seem unconnected and yet Mclaren’s head of digital and social media Rob Bloom maintains the same principles apply.
  McLaren has a long and rich history in Formula One, with some of the greatest names ever to grace the sport driving for the team including Ayrton Senna, James Hunt and Lewis Hamilton amongst many others.
  However, in recent seasons Red Bull and Mercedes have dominated the sport and McLa
  
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• Standard Life marketing director Stephen Ingledew departs

  18-09-2016 10:20
  
  Standard Life UK pensions and savings marketing managing director Stephen Ingledew has left the business after almost a decade. 
  Ingledew is understood to have left Standard Life on 16 August and is now on gardening leave, according to Money Marketing. 
  Ingledew joined Standard Life in 2007 working in various roles including distribution strategy director, customer and marketing managing director, and UK corporate managing director.
  The marketing team will be lead by management followi
  
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• Ann Sharman Recruitment: Senior Consultant - Brand Strategy Consultancy

  18-09-2016 07:00
  
  £40,000 - £50,000 + bens package:Ann Sharman Recruitment:
  World-class branding consultancy seeks a Senior Consultant with experience of corporate and consumer strategy and strong creative writing skills.
  London (Central), London (Greater)
  
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