Marketing news

• Churnalism or journalism? The merits of lad publishing come under the microscope at Social Media Week

  17-09-2016 13:04
  
  As the curtain started to draw on the final day of this year’s Social Media Week London, Ogilvy’s ‘self-proclaimed lad’ James Swan took to the stage to conduct a panel debating the emergence of ‘lad’ publishers on social media and the impact they’re having on the wider media landscape.
  The main protagonist of the debate was Unilad, but when co-founder Liam Harrington arrived 20 minutes late, he had missed the opportunity to set the scene. Luckily hi
  
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• Western Norway 'slashes tourism ads' in response to too much tourism

  17-09-2016 12:53
  
  It is the kind of problem most travel marketers can only dream of. The Western Norway tourist board has decided to cut its advertising spend because it says it is being overwhelmed by too many tourists.
  The region is home to some of Norway's most magnificent fjords and, as such, an influx of fans of the Disney franchise Frozen, whose fictional Arendelle setting closely resembles the area. “This year is sort of off the charts… quite incredible,” Kristian Jorgensen, ma
  
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• As toymakers are fined for tracking children online, the zero-data digital media space for kids emerges

  17-09-2016 12:11
  
  Earlier this week news broke that some of the world’s largest children’s brands were being fined by the FTC for illegally collecting data on kids in the US. It follows the recent (near-bankrupting) fine levied on InMobi (an ad network) for the same activity.
  In reality, this is a growing megatrend which has been bubbling in the background for several years: the emergence of the zero-data digital media space for kids.
  For anyone reading this in Europe feeling smug, check yourself. Thi
  
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• Unilever reportedly hitting acquisition trail again with Jessica Alba's Honest Company in its sights

  17-09-2016 11:30
  
  Unilever is reportedly in talks to buy Hollywood actress Jessica Alba's household goods firm The Honest Company.
  FMCG giant Unilever, whose brands include Dove, Lynx and Ben & Jerry's, is discussing a deal "valued at over $1bn but significantly less than the $1.7bn valuation that was placed on Honest in a fundraising round last year," sources told the Wall Street Journal.
  It is taking to the acquisition trail once more having already snapped up another promising startup, the Dollar Shave Clu
  
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• Microsoft to shut Skype's London office, report claims

  17-09-2016 10:47
  
  Microsoft is to shut down the London office of its communications service Skype, it has been reported today.
  According to the Financial Times, the closure of one of Britain's prized tech offices will result in "most" of its 400 staff being made redundant.
  Microsoft said it had "made the decision to unify some engineering positions, potentially putting at risk a number of globally focused Skype and Yammer roles".
  It added that it was "deeply committed to doing everything we can to help
  
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• Resolution Media, Misty Locke win big at inaugural Bing Agency Awards

  17-09-2016 00:50
  
  With perhaps only slightly less glitz and glamour than the Emmys, Microsoft hosted the inaugural edition of its North American Bing Agency Awards on September 15 at Gotham Hall in New York, honoring what it called “the most impactful, creative and performance-driven work from its agency partners.”
  Over 400 industry experts attended. Winners included "Partner of the Year" and "Bing Ads Agency of the Year" Resolution Media, as well as Misty Locke, global chief marketing and c
  
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