Marketing news

• Vice's Shane Smith predicts Snapchat ad boom in talk with Martin Sorrell

  15-09-2016 23:34 via campaignlive.co.uk
  
  Snapchat stands to win big from an advertising industry desperate for an alternative to the "duopoly" of Facebook and Google, Vice Media chief executive Shane Smith has said.
  
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• National Trust and Zone two of the big winners at BIMA Awards 2016

  15-09-2016 23:17
  
  The National Trust has been named as Brand of the Year at this Year's BIMA Awards, while Zone has picked up the Agency of the Year prize.
  The digital marketing awards, which took place in London, saw the brand and agency, which work together, land two of the major awards, while Vizualise won the Innovation award, while DigitasLBi and Mumsnet were handed the Grand Prix for their creation of the Pregnancy Tracker App which also won the UX Service Design award. 
  DigitasLBi was also a winner in
  
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• JetBlue and VH1 encourage New Yorkers to take off the headphones and listen to street music

  15-09-2016 22:26
  
  New Yorkers tend to travel at one speed: rapid-fire. They commute with their heads down, their headphones plugged in and laser focus on getting to their destinations.
  JetBlue wants to help the people of the Big Apple to take a little time to celebrate and appreciate the people that help make the city special – buskers.
  “Let Music Move You” gives a voice to those who ply the subways and street corners of the city beyond their busking realms, letting us in on what it takes t
  
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• “Been There, Made That” launches, highlighting Seattle travel inspiration

  15-09-2016 22:23
  
  Seattle really wants creative visitors. Visit Seattle is making a push to draw in millennial arts and culture travelers with its latest campaign from Publicis Seattle, “Been There, Made That."
  The campaign’s first episode, now available on VisitSeattle.tv, features an arts bent with New York musician, Grammy nominee Emily King, wandering around the Emerald City getting inspired to create a song.
  King walks through the neighborhoods, visiting iconic areas like the King Street Station,
  
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• Free The Bid launches, gives female directors greater voice in ad industry

  15-09-2016 21:46
  
  Much like creative leaders in the industry, female directors are grossly under-represented. Free The Bid, launched today by Alma Har’el, looks to change that number — and is an initiative guaranteeing women directors an equal opportunity to bid on commercial jobs in advertising. 
  The director of the award-winning documentaries Bombay Beach and LoveTrue, Har’el was inspired to action after a Mashable article noted that less than 7 per cent of commercial directors are women.
  
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• Deutsch chairman Linda Sawyer is leaving the agency after 27 years

  15-09-2016 21:03
  
  Linda Sawyer, chairman of Deutsch and former CEO, is leaving the agency after a 27-year run.
  Mike Sheldon, who took over as North America CEO last year when Sawyer became chairman, will now take on the role.
  Sawyer joined the Interpublic Group agency, which has offices in LA and NYC, in 1989 and became North America CEO in 2005. Throughout her career, she has received a number of accolades and awards, including a Matrix Award and a spot on Ad Age’s ‘100 Most Influential Women in Adve
  
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• Dentsu Aegis Network invests in Avid Media to strengthen its content marketing offerings

  15-09-2016 19:36
  
  Dentsu Aegis Network has invested in its content marketing offer after partnering with Avid Media in a move intended to offer the group's clients greater insight and distribution opportunities.
  The agreement will see Avid Media’s proprietary technologies become available to Dentsu Aegis Network’s advertisers.
  This will include its insight tool, Canopy, which offers valuable data into the best content to create by analysing what is being created, discussed and shared.  In additio
  
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• Stop paying agencies for the wrong things

  15-09-2016 18:29
  
  As I read the ANA commissioned reports on transparency and rebates in our business, I was floored.  Not floored at the findings but floored that anyone is surprised at the findings.  I’m also floored that brands (and agencies) seem to be lost as to how to solve the problem.  To me, the causes and the solutions are pretty straight-forward.
  Let me lay it out for you:
  First, brands are under budget pressures every year.  They are expected to deliver increasingly better res
  
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• NBC boss Steve Burke hails the Rio Olympics as a 'tremendous success' after seeing ad sales soar

  15-09-2016 18:28
  
  NBC has hailed the Rio Olympics as a “tremendous success” after seeing a 20 per cent increase in its ad sales, which yielded over $250m in profit.
  Steve Burke, NBC Universal’s chief executive, revealed the figures at the Bank of America Merrill Lynch Media, Communications and Entertainment Conference where he said the Rio Games generated a 20 per cent increase in ad sale volume compared London 2012.
  The profit made from Rio is more than double the $120m it made at London four y
  
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• Gabriele Skelton: French-speaking Account Executive - brand communications agency

  15-09-2016 18:16
  
  £20000 per annum:Gabriele Skelton:
  This integrated branding and communications agency in the heart of the City is looking for a bright, driven and professional Account Executive to join their client services team.
  London
  
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• ‘It hasn’t stopped people buying our blouses’ jokes pro-Brexit Next boss Lord Wolfson

  15-09-2016 18:07
  
  Brexit hasn’t deterred British shoppers from purchasing clothes, according to Next chief executive Simon Wolfson, who saw his brand’s profits fall 1.5% to £342.1m for the first half of 2016.
  Consumer confidence immediately plunged after the EU referendum results in June, while M&S recently blamed Brexit for its falling fashion sales. However, Wolfson, who was a public backer of Brexit, told Marketing Week today (15 September) that the fashion market was “difficult bef
  
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• Google, Unilever and P&G join coalition that aims to rid the internet of annoying ads

  15-09-2016 18:07
  
  Google, Unilever and Procter & Gamble are among brands that have signed up to a new global coalition that aims to come up with global standards on digital advertising to help rid the internet of annoying ads and formats that frustrate consumers.
  Speaking on stage at Dmexco today (15 September), Stephan Loerke, the CEO of the World Federation of Advertisers (which represents global brands such as P&G), said the ‘Coalition for Better Ads’ will aim to come up with standards base
  
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• Google, Unilever and P&G join coalition aiming to rid the internet of annoying ads

  15-09-2016 18:07
  
  Google, Unilever and Procter & Gamble are among brands that have signed up to a new global coalition that aims to come up with global standards on digital advertising to help rid the internet of annoying ads and formats that frustrate consumers.
  Speaking on stage at Dmexco today (15 September), Stephan Loerke, the CEO of the World Federation of Advertisers (which represents global brands such as P&G), said the ‘Coalition for Better Ads’ will aim to come up with standards base
  
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• IBM appoints first-ever CMO

  15-09-2016 17:53
  
  IBM has never had a chief marketing officer, perhaps surprisingly considering the continued success the company has had through the decades. The 105-year-old tech company never had a need for the position before, but it has become increasingly important as its business becomes more consumer-facing.
  To fill the century-old void, IBM has hired Michelle Peluso as its first-ever chief marketing officer. Peluso comes to IBM from Technology Crossover Ventures, where she was a venture partner. Before t
  
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• Ad of the Day: 'Could You Forget Everything You've Ever Learned?' asks advocacy group One as it highlights the issues faced by young refugees

  15-09-2016 17:50
  
  Campaigning and advocacy group One's new video which looks to highlight the issues faced by the 3.6 million refugee children denied an education has nabbed our Ad of the Day crown. 
  Created by Don't Panic, the video shows people from all walks of life, including doctors, students, parole officers and teachers, hypnotised into temporary illiteracy, and then asked to perform basic tasks such as reciting the alphabet, telling the time or writing their name.
  The eye-opening socia
  
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• What will marketing look like in 2020? The trends of today shaping the agency of tomorrow

  15-09-2016 17:42
  
  In anticipation of the next CS Presents event which explores the agency landscape in 2020, we asked the speakers to take a peek into a crystal ball and predict which main trend of today will have the most impact on the Agency of Tomorrow. Here is what they told us:
  Ed Warren, creative partner at Creature
  The impact of the rise of the internet creator and the massive audiences that they command is only just beginning to be felt by agencies, and this trend shows no sign of stopping with the t
  
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• Secret Marketer: The benefits of agile development are in creating new mindsets as well as new products

  15-09-2016 17:34
  
  Regular readers may remember I recently kicked off an innovation programme to encourage experimentation, ideas and ultimately new products. The programme led to a series of agile marketing ‘sprints’ inspired by the Google X Ventures Sprint Methodology – a framework for a group of about six to eight people putting their time, talents and energies into rapid prototyping and customer feedback.
  We have now done four design sprints lasting a whole week, drawing from a shortlist of o
  
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• Next generation search will drive marketing innovation: Microsoft ad sales CVP Rik van der Kool

  15-09-2016 17:30
  
  The next generation of voice-recognition search needs to be top of mind for CMOs, according to Microsoft's ad chief.
  "Search may be the forgotten marketing discipline today but the capabilities of natural language understanding in voice recognition are going to alter the landscape," said Rik van der Kool, corporate vice president, advertising sales, Microsoft. "All communications will then become starting points for new relationships."
  The Drum, in association with Integral Ad Science is intervi
  
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• Jon Davie to share Zone Digital’s secret to agency success at first ever Business Jam event

  15-09-2016 17:21
  
  Zone Digital’s story of unbelievable growth and expansion will conclude The Drum Network’s first Business Jam event – Maximising Agency Sales & Profit – which takes place in London later this month.
  Zone Digital’s CEO Jon Davie, who joined the business in 2005, has built his agency from 15 to over 200 people in a decade and has worked with his management team to dramatically grow the business, both in the UK and internationally. They have an office in Cologne an
  
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• AKQA Portland hires Josh Combs as new creative director

  15-09-2016 16:55
  
  AKQA’s Portland office has hired a new creative director to lead the charge in the Rose City. Josh Combs joins the crew in Portland to support and nurture the creative teams.
  Combs comes to Portland from Minnesota, where he was creative director at Fallon. He held the same position at JWT in New York and Paris before that. He has over a decade’s experience implementing digitally-focused products and services for top brands. His creative work has been recognized over the years by Cann
  
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• AKQA Portland hires Combs as new creative director

  15-09-2016 16:55
  AKQA’s Portland office has hired a new creative director to lead the charge in the Rose City. Josh Combs joins the crew in Portland to support and nurture the creative teams.
  Combs comes to Portland from Minnesota, where he was creative director at Fallon. He held the same position at JWT in New York and Paris before that. He has over a decade’s experience implementing digitally-focused products and services for top brands. His creative work has been recognized over the years by Cann
  
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• Jack Dorsey wants to simplify Twitter’s service and reset user expectations to lure more investment on to the dwindling platform

  15-09-2016 16:33
  
  Twitter’s future growth prospects will be predicated on whether it can flourish as a news sharing platform rather than an outright social network, revealed chief executive Jack Dorsey in a wide-ranging interview with WPP boss Sir Martin Sorrell at Dmexco.
  The co-founder of the micro-blogging site pointed to “inflection points in our usage” to back his claim, which chimes with Twitter “constantly looking to reinvent what we have”. It’s an attitude some media ob
  
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• Running with retail: Channel Advantage rebrands to HPS Retail7

  15-09-2016 16:21
  Marlow-based field marketing agency Channel Advantage launched its new corporate identity, and will now be known as Retail7.
  The change for the agency, which was founded in 1994, embraces the ever-changing landscape of the retail sector and how it has now become a 24/7 industry.
  The rebrand coincides with new research published by Verdict and British Land that reveals the true value of retail stores. It reveals that in 2015, some 89% (£278bn) of all UK retail sales touched a store, through
  
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• Frosted Flakes has revealed an animatronic Tony the Tiger as part of its new ‘Let Your Great Out’ positioning

  15-09-2016 16:00
  Frosted Flakes has launched a new brand positioning targeted towards tweens and dads as it strives to breathe new life into the 64-year-old brand.
  The cereal brand began the roll out of its new positioning earlier this year with a campaign called ‘Let Your Great Out,’ which launched in late July with a TV spot that shows a young girl in a wheelchair who overcomes her self-doubt and visits a skate park with none other than Tony the Tiger.
  Created by Leo Burnett, the campaign is rooted
  
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• Creativity without data is a shot in the dark

  15-09-2016 15:57
  Data underpins the entire business landscape, but it’s often in marketing that we see its most powerful application.
  Opening up some of the biggest opportunities in digital advertising today, data is becoming a currency all its own. It allows businesses to better identify their ideal audiences and engage with them in a more meaningful, effective way. So it’s fitting that when many of the ad industry's global leaders met at Dmexco this week, how to create value through data was the op
  
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• Making the case for social media's marketing value

  15-09-2016 15:32
  The hot topic of day two of Social Media Week London was ‘proving the value of social’.
  The Building a Business Case for Social panel by Weber Shandwick addressed the ever-evolving nature of social and the challenge it poses for businesses. With new products, platforms and capabilities constantly emerging, it can be difficult for brands to remain focused on their core social media strategy. To combat this, the panel concluded brands always need to keep their main business object
  
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• Just Eat invites customers to 'find your flavour' as it seeks to create the world's top food community

  15-09-2016 15:22
  Just Eat has undertaken a brand refresh, launching a new campaign to kickstart proceedings and revealing that it wants to create the "world's greatest" food community. 
  The online restaurant delivery service had revamped its brand across all of its UK channels and customer touchpoints, marking a different direction with renewed focus on a broader range of food delivery occasions. 
  The push will be supported by a significant investment in TV, radio and outdoor media. Part of the in
  
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• Twitter’s Jack Dorsey on how he will return it to growth and why CEOs should use the site

  15-09-2016 15:15
  
  Twitter’s CEO Jack Dorsey believes its focus on live content will ensure the company can regain user and revenue growth.
  Speaking in a wide-ranging interview with WPP CEO Sir Martin Sorrell at Dmexco today (15 September), Dorsey said his number one focus is on “live and real time”.
  “No other service can offer breaking news as fast as we can and from the source,” explained Dorsey.
  He was speaking as Twitter launches its first TV apps for Apple TV,
  
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• Coke uncovered: 12 marketing lessons from 20-year Coca-Cola veteran

  15-09-2016 15:13 via campaignlive.co.uk
  
  Digging through a new book by former Coca-Cola Company European marketing chief Javier Sanchez Lamelas turns up plenty of insights for aspiring brand leaders.
  
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• Digital agency We are AD rebrands to become After Digital

  15-09-2016 14:24
  Digital agency We are AD has unveiled a new brand identity, relaunching as After Digital across all channels.
  The Manchester and Glasgow based company has over 18 years’ experience in digital services, initially operating as a traditional web design and development agency before transitioning into a digital consultancy in recent years. The agency today provides a broad scope of services including digital transformation and strategy, website development, UX and design, marketing and third-p
  
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• When brands lose their cool: What next for Byron and Deliveroo?

  15-09-2016 14:22
  
  For some consumers, the name Byron will now forever be synonymous with a plague of locusts and cockroaches. At the end of July, the premium burger chain endured a nightmare few days when it emerged it had co-operated in a controversial Home Office immigration sting against its own staff resulting in 35 arrests. Formerly loyal customers expressed dismay on social media, while activists protested with the #BoycottByron hashtag and by releasing the aforementioned live insects at
  
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• The Rail Delivery Group lands M&C Saatchi and Walker Media to highlight £38bn network improvement

  15-09-2016 14:04
  
  The Rail Delivery Group has appointed M&C Saatchi to handle its advertising contract and Walker Media it's media services contract, valued together at £5.7m, following a tender process. 
  The organisation, which oversees passenger and freight operations across Britain as well as Network Rail, is to develop a nation-wide campaign which will aim to highlight the revival and ambition of the rail network and how it benefits the economy. 
  This will be the most significant nati
  
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• Pandora is now letting users replay songs and listen to music offline through its subscription service

  15-09-2016 14:00
  
  Pandora is now letting users replay tracks, skip more songs and listen to music offline through its updated subscription service.
  Called Pandora Plus, the service will replace Pandora One, the company’s current ad-free subscription offering. It will continue to be $4.99 per month for subscribers and is set to roll out over the next few months in the US, and will be available in Australia & New Zealand in 2017.
  The announcement comes just days after Pandora signed direct licensing agree
  
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• The Intranet: The black sheep of the digital industry?

  15-09-2016 13:54
  An article recently published in The Drum asked if 'internal comms' was the dirty word of the creative industry. Its author, Giles Hicks, creative director at Synergy Creative, successfully argued the point that creativity in internal communications is both challenging and sophisticated, requiring a firm understanding of brand, engagement and insight and as such should receive the same kind of recognition and respect as its consumer-focused counterpart.
  This got me thinking about the services an
  
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• Channel 4 gets creative with its fully signed Paralympic Games ad break

  15-09-2016 13:48
  
  Channel 4 has partnered with a number of leading brands including Samsung, Maltesers and Nationwide to be part of its first ad break to be accessible to deaf and hard of hearing viewers.
  The broadcaster has recruited deaf artist and actor David Ellington, who stars in its We’re The Superhumans campaign, to sign each of the ads during this Friday (16 September) night’s episode of The Last Leg live from Rio.
  Ellington will do a series of costume changes as he provides a humorous, skilf
  
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• Vice inks deal with m-commerce firm Docomo Digital to push its mobile content in Japan

  15-09-2016 13:45
  
  Vice has signed a production and distribution deal with Japanese m-commerce provider Docomo Digital as it looks to extend its coverage to a young mobile audience in the country. 
  The partnership between the pair will start in Japan before moving into the wider APAC region, with Docomo providing Vice with customer acquisition, marketing services and payment platforms to deliver Vice programming straight to the devices of thousands of its users.
  The stories being served to customers 
  
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• Buttercups and Orange Bus create online learning platform for pharmacy students

  15-09-2016 13:44
  
  National training provider Buttercups has collaborated with Newcastle-based digital agency Orange Bus on an international project to develop the next generation of pharmacy talent. 
  Orange Bus, which has offices in Newcastle, Edinburgh and London, was approached Buttercups to build a dedicated web-based platform that allows pharmacy support staff to study for nationally recognised qualifications.
  The training is delivered through an e-learning management system learning network (ELMSLN) for
  
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• The thorny problem of succession for Publicis and WPP

  15-09-2016 13:33
  
  There’s no doubt that, in the world of marcomms, there’s one pretty unique alpha male, and that’s Sir Martin Sorrell. Over the past decade or more, the WPP boss has been the media’s go-to man when reporters are looking for an overview of the industry, or a wider view on the economy (creative or not) as a whole.
  It came as no surprise that when the BBC was looking for an adman’s perspective on Brexit, Sir Martin was the man they looked up. He’s high profil
  
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• Draft Royal Charter demands greater transparency from BBC

  15-09-2016 13:17 via campaignlive.co.uk
  
  The BBC is being forced to be more transparent as the government publishes a draft version of the Royal Charter, in a move which could be advantageous for its commercial rivals.
  
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• Visual engagement – building memory structures and breaking through the clutter

  15-09-2016 13:09
  
  As the teutonic jamboree of Dmexco rolls into Cologne for another eye-watering couple of days of insight, pitches, seminars and glowing neon stands, we at InSkin Media have been working hard to produce something for our seminar Through the Eye and into the Brain that will cut through the clutter. Without a hint of irony, our topic is based around cutting through the clutter.
  From InSkin’s presentation at last year’s Dmexco – when viewability was at the forefront of industr
  
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• Social Buzz Show: Jellyfish's Hannah Rainford gives the lowdown on social media listening

  15-09-2016 12:39
  
  Social media listening is big business, so on this week's Social Buzz Show we asked Hannah Rainford, associate director of social media at Jellyfish, to talk us through why brands are investing serious money and resource into the function.
  Joining The Drum's head of social Adam Libonatti-Roche on the sofa, Rainford also discussed how social listening will evolve in the future. 
  "A lot needs to be done around sentiment on these platforms, it's done by machines so sometimes they don
  
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• MPP survey points to reducing churn as biggest opportunity for TV operators (exclusive)

  15-09-2016 12:11
  
  AT IBC, Found Remote, interviewed MPP Global on how their platform help Sky's OTT service reduce churn (the rate at which customers cancel).  MPP Global has also shared a recent survey they conducted exclusively with Found Remote.
  The small, but significant survey points to the fact that TV operators see reducing churn as the biggest opportunity. While this doesn't come as a surprise it's important to see that the industry is shifting towards understanding customers needs and habits, v
  
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• The global fight against ad fraud: Integral Ad Science CEO Scott Knoll

  15-09-2016 11:49
  
  The Drum interviewed Scott Knoll. CEO and President, Integral Ad Science at Dmexco for an update on the latest developments in online ad fraud and viewability, two of the biggest issues facing the online ad industry.
  In the second of a two-part interview, Knoll dives into the state of ad fraud.
  While accepting that the fight against ad fraud is an arm’s race that is not set to wind up any time soon, he stressed that with the right technology, it should only be a stumbling block not a
  
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• Isobar China names Dr Grace Liu as first CEO

  15-09-2016 11:46
  
  Isobar has named Dr Grace Liu as chief executive of its operations in China. 
  The new role will see Liu take charge of both of the company's offices in Shanghai and Beijing, with the aim of strengthening the service offerings and creative side of the business overall. 
  Liu will be based in Shanghai and report to Jane Lin-Baden, chief executive of Isobar APAC and Isobar China Group. 
  Lin-Baden said: “Grace has a track record of innovating her businesses into new domains and c
  
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• Isobar's Matt Gee on the three golden rules of innovation

  15-09-2016 11:32
  
  Technologies like VR will only reach mass market adoption by brands when the industry works out how to move from storytelling to a commercially viable product, according to Matt Gee, head of digital transformation at Isobar.
  “We need a very different type of narrative in VR when talking about our clients’ products and services,” he said.
  The Drum caught up with Gee at Dmexco following his talk on digital reimagining consumer experiences.
  In the interview, Gee describes Isobar&r
  
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• Morrisons turnaround continues as big four pile more pressure onto the discounters

  15-09-2016 11:25
  
  Morrisons saw profits increase by 13.5% to £143m for the six months to 31 July, marking its first increase in half-year profits for four years.
  Like-for-like sales, meanwhile, rose 2% in the May-to-July quarter. This represents the big four supermarket brand’s third straight quarter of growth.
  Earlier this year, Morrisons’ CEO David Potts said marketing had played a “strong role” in the brand’s ongoing turnaround, with ads from new agency Publicis focusing on
  
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• Morrisons’ sales recovery piles more pressure on the discounters

  15-09-2016 11:25
  
  Morrisons saw profits rise by 13.5% to £143m for the six months to 31 July, marking its first increase in half-year profits for four years.
  Like-for-like sales, meanwhile, were up by 2% in the May-to-July quarter, representing the big four supermarket brand’s third straight quarter of growth.
  Earlier this year, Morrisons’ CEO David Potts said marketing had played a “strong role” in the brand’s ongoing turnaround, with ads from new agency Publicis focusing
  
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• Dalet on why cloud-based systems are pushing TV forward and hardware into the past

  15-09-2016 11:25
  
  Found Remote's Natan Edelsburg spoke with Dalet Digital Media Systems General Manager Arnaud Elnecave at IBC 2016 around media organizations and optimizing systems to ensure the best media products. 
  Elnecave stressed that cloud-based systems are changing the way content is managed and delivered and devices like the set top box are becoming obsolete. 
  You can access the Found Remote hub here. Sign up to receive The Drum's Found Remote newsletter. 
  
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• Asda tops paid search advertising, with more than double the click-throughs of its nearest rival

  15-09-2016 11:12
  
  Asda has been revealed as the leading UK online grocery retailer for paid search advertising according to click-through rates released by Kantar Media company AdGooroo.
  The Walmart-owned supermarket performed better than its rival brands according to the study, which examined google.co.uk desktop advertising activity on 83 branded and unbranded grocery-related keywords in the eight months between January and August 2016.
  During that period, Asda generated 5.8 million clicks, giving it a 2.5 mill
  
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• Data lets marketers known the unknown: Mark Zagorski. Nielsen Marketing Cloud

  15-09-2016 10:50
  Data is now the fuel that drives effective marketing and helps marketers “know the unknown”, according to Mark Zagorski, executive vice president of the Nielsen Marketing Cloud.
  "in discussions around the whole concept of marketing clouds as an engine that can control data there's been a lot of focus on the technology itself but less on what that engine is driven by and that’s data,” said Zagorski. “The better the data, the more efficient the fuel and the bette
  
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