Marketing news

• How the news cycle (and links) will predict the election

  14-09-2016 22:47
  
  While conceding it’s still too early to make a definitive prediction as more news stories will play out before November 8, marketing search engine and SEO backlink checker Majestic said Hillary Clinton is more likely to win the upcoming election based on an analysis of link data to date.
  That’s in part because Clinton’s data is less erratic and therefore less of a gamble, said Marketing Director Dixon Jones.
  “The stats say she is winning right now and while [Donald] Trump
  
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• Google still rules search, but YouTube and Facebook emerging as well

  14-09-2016 22:33
  While Google remains the most important and dominant search engine, as it transitions into machine learning with RankBrain, marketers should not neglect other sources of traffic. Emerging search sites like SkyNet, Pinterest, Yelp, YouTube or Facebook imply that whether it is the artificial intelligence of RankBrain or organic searches, quality content and solid site architecture still count for a lot.
  While RankBrain helps Google match results to searches better by seeing what pages are actually
  
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• Bandai Namco hopes satin bomber jackets make Tekken fans ‘walking evangelists’

  14-09-2016 19:54
  
  Gaming brand Bandai Namco and marketing agency Midnight Oil partnered to give fans of the fighting franchise Tekken some high fashion in anticipation of the release of the latest iteration of the game, Tekken 7, in early 2017.
  The brand announced the availability of limited edition Sukajan Jackets, or souvenir jackets – satin bomber-style jackets it said are inspired by Japanese culture and were originally popularized by American GIs returning home post-war with souvenirs.
  1,000 jacke
  
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• P&G appoints top Mondelez executive, Gerry D'Angelo, to newly created global media director role

  14-09-2016 19:53
  
  Procter & Gamble has appointed Mondelez executive, Gerry D'Angelo as its new global media director, making him the company's second high-profile departure after its global media chief Bonin Bough left last month.
  D'Angelo, currently the top European media executive for Mondelez International, will take up the newly created role of global media director at P&G and will report to vice president of VP-worldwide brand operations Doreen Bayliff, according to Adage. 
  The move is part
  
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• US Creative Work of the Week: Embarrassing moments spur last-minute vacations in this campaign for Southwest

  14-09-2016 18:58
  
  Embarrassing moments suck, but a new Southwest Airlines campaign might convince you that there is indeed a light at the end of the humiliation tunnel.
  Southwest has brought back its ‘Wanna Get Away’ tagline after a nine-year hiatus in a campaign created by GSD&M to show people that embarrassing situations can be escaped easily with Southwest’s low fares.
  The centerpiece of the campaign is a 30-second TV spot called ‘Secret Identity,’ which has been voted by read
  
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• Why GroupM Connect’s Ruud Wanck is unfazed by the dawn of AI-led media buying: “It doesn’t change our role”

  14-09-2016 18:51
  
  Ruud Wanck, the worldwide chief executive of GroupM Connect, is nonplussed by the coming of fixed fee, self service-style agencies, believing – if anything – they can strengthen the group’s B2B proposition.
  The WPP exeucitve compared the likes of Danish start-up Blackwood Seven, which give marketers the ability to plan their own media campaigns in real-time through a software service and uses artificial rather than human intelligence to predict such outcomes, to automated finan
  
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• Why GroupM Connect’s Ruud Wanck is unfazed by the dawn of AI-led media buying: 'It doesn’t change our role'

  14-09-2016 18:51
  
  Ruud Wanck, the worldwide chief executive of GroupM Connect, is nonplussed by the coming of fixed fee, self service-style agencies, believing – if anything – they can strengthen the group’s proposition.
  The WPP exeucitve compared the likes of Danish start-up Blackwood Seven, which give marketers the ability to plan their own media campaigns in real-time through a software service and uses artificial rather than human intelligence to predict such outcomes, to automated financial
  
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• Snapchat takes swipe at competitors’ under-emphasis on sound, calling muted video advertising ‘moving banners’

  14-09-2016 18:50
  
  Snapchat believes sound is quintessential to advertising, arguing this is the platform’s advantage over those competitors whose users are less inclined to engage with audio in video advertising, or less encouraged to do so.
  Snapchat’s chief strategy officer Imran Khan, formerly of Alibaba fame, took to the stage at Dmexco today (14 September) to prove how the platform puts advertisers on the same par as its users by having a unified product creation team across consumer and
  
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• Ad viewability debate shifts to brand-centric view: Integral Ad Science CEO Scottt Knoll

  14-09-2016 18:50
  
  The Drum caught up with Scott Knoll. CEO and President, Integral Ad Science at Dmexco to discover the state of viewability and fraud in the online ad industry today.
  In a video interview, Knoll gave a frank and forthright view on how two of the biggest issues facing brands in online advertising were developing.
  In the first of a two-part interview, Knoll explored a fundamental shift taking place in the viewability debate from a media-centric to a brand-centric approach to viewability.
  &ldqu
  
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• As Amazon Echo heads to Europe, its push to become the primary touchpoint for commerce quickens

  14-09-2016 18:40
  
  Amazon’s artificial intelligence-powered Echo speakers are coming to Europe this Autumn, quickening its attempts to bring about a screenless future that the likes of Sky and Just-Eat are already working with it to monetise.
  The company revealed its worst kept secret earlier today (14 September) when it finally shared the launch of the much-anticipated device at the end of the month (28 September). Amid all the fanfare over how both the Echo speakers and the Alexa virtual assistant powering
  
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• BBC, Aviva and Virgin Atlantic on swapping TV for social content

  14-09-2016 18:39
  
  In a bid to drive engagement, conversion and retention, brands are swapping the brand awareness of ‘traditional’ TV-heavy advertising for a content-driven social approach that facilitates a two-way dialogue with customers.
  Aviva, for example, has reduced its TV ad spend in favour of content that reflects real communities. Speaking at the Creativebrief Modern Marketing Leadership event in London today (14 September), brand communications and marketing director Pete Markey describ
  
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• Snapchat criticises silent video ads, referring to them as ‘moving banners’

  14-09-2016 18:29
  
  Snapchat’s chief strategy officer Imran Khan has taken a swipe at rival publishers that play video ads without sound.
  Speaking at Dmexco in Germany today (14 October), he said that Snapchat’s “passion about sound” is what makes it stand out. He claimed two-thirds of the ads on its site are played with sound and that if advertisers create incredible ads that play with sound they will get “incredible results” on Snapchat.
  “We believe if you tell
  
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• Snapchat criticises silent video ads as it refers to them as ‘moving banners’

  14-09-2016 18:29
  
  Snapchat’s chief strategy officer Imran Khan has taken a swipe at rival publishers that play video ads without sound.
  Speaking at Dmexco in Germany today (14 October), he said that Snapchat’s “passion about sound” is what makes it stand out. He claimed two-thirds of the ads on its site are played with sound and that if advertisers create incredible ads that play with sound they will get “incredible results” on Snapchat.
  “We believe if you tell
  
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• DigitasLBi hires Chriswick as creative strategist

  14-09-2016 18:27
  DigitasLBi has brought in an experienced account planner to be its SVP/Creative Strategy, hiring David Chriswick for its Chicago and San Francisco offices.
  Chriswick, a multiple award-winning account planner, comes to DigitasLBi from DDB Worldwide, where he was Global Strategy Director, leading the international Mars account and the global rollout of the iconic “Taste the Rainbow” campaign for Skittles.
  Chriswick will be based in Chicago, reporting to Jonathan Tatlow, SVP, Connection
  
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• NYC indie Barker hires SVP and social strategist

  14-09-2016 18:22
  
  New York independent agency Barker has hired two new employees: Jason Spies as SVP, Chief Strategy Officer, and Ben Zank as Social Media Strategist. Both will work out of the New York office.
  Spies will be responsible for generating new business at the agency, a role he has had before, producing over $20 million in revenue for multiple agencies over the last eight years. Before Barker, he led Rogues United, where he consulted for B2B and B2C companies and previously was Director, Business Develo
  
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• Thursdays best day of the week for brands to schedule Facebook posts, and the more words the better, report suggests

  14-09-2016 18:11
  
  The nuts and bolts of a perfect Facebook post point to a preference for good content and visuals - with posts at 80-plus words garnering two times the amount of engagement, according to an infographic by marketing analytics company TrackMaven who analyzed 1.5m Facebook posts from nearly 6,000 brand pages to determine the best way to engage customers.
  The analytics showed that along with more verbiage, users are 37 per cent more likely to engage in a post with an accompanying visual. Scheduling p
  
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• L'Oreal UK: Digital Content & Engagement Manager - L'Oreal Professional Products Division

  14-09-2016 17:53
  
  Competitive:L'Oreal UK:
  A global brand with a history of innovation and ambition. Here at L’Oréal, we’ve made it our quest to deliver beauty for all.
  London - Hammersmith
  
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• Nationwide CMO Sara Bennison: ‘Evolve or become the next Woolworths’

  14-09-2016 17:49
  
  Sara Bennison started her role as chief marketing officer (CMO) at Nationwide earlier this year after completing a seven-year stint at Barclays – weathering the storm after a major financial crisis. Even though both brands operate in the same market, Bennison admits going from a PLC environment to a building society, where members actually have a say in the business, was a welcome change.
  “At Nationwide it’s less about fire fighting and rehabilitating a brand [like at Barclays]
  
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• Will the cookie crumble for the Great British Bake Off without the BBC or can Channel 4 take its brand to new heights?

  14-09-2016 17:45
  
  The Great British Bake Off is loved for its larger-than-life hosts, mouth-watering dishes, an impassioned audience, distinctively British tones and infamous (and gifable) moments such as #bingate.
  Making its name as one of the BBC's most successful franchises, the show has now been seized by commercial broadcaster Channel 4 which flexed its financial muscles to land GBBO for a tantalising £25m a year.
  Channel 4 may be disappointed at the news that beloved GBBO
  
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• New York Bakery Co.: Senior Brand Manager - Marketing Manager Designate

  14-09-2016 17:45
  
  £ Excellent, bonus & benefits:New York Bakery Co.:
  The New York Bakery Co is looking for a Senior Brand Manager, who will become the voice of the Company and offer potential to grow within the business
  West London - M4 corridor
  
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• Nationwide calls on poets to relay the 'Voice of the People' in new campaign

  14-09-2016 17:37
  Nationwide Building Society is taking a poetic approach with its latest campaign which aims to portray it as a supportive voice for what matters in society
  The new campaign celebrates the voices and stories of ordinary people with messages written and performed by poets including Hollie McNish.
  The first film features Hollie McNish and will air during The X Factor on ITV on Saturday 17 September. It focuses on the experience of being a mum, and aims to show how Nationwide understands the decisio
  
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• CP+B opens its doors in Beijing

  14-09-2016 17:33
  
  Global agency CP+B has announced that it has opened an office in Beijing.
  As a full-service shop, CP+B Beijing will contribute work for Infiniti and American Airlines, two of the agency’s global AOR accounts, as well as Chinese internet company Tencent.
  The new office is the agency’s second foray into China – it opened up shop in Hong Kong last year – bringing CP+B’s roster of locations to ten. The MDC Partners-owned agency, which is headquartered in Boulder, also h
  
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• AdBlock Plus splits consumer opinion after launching platform to ‘sell ads’

  14-09-2016 17:21
  
  AdBlock Plus, the world’s most popular ad blocking tool, announced yesterday (13 September) it is launching its own ad network called the Acceptable Ads Platform.
  The move is seen as highly controversial because AdBlock Plus decides what “acceptable ads” look like and charges publishers to get their ads on its network. Ads that pass will be shown to people who have downloaded AdBlock Plus’ ad blocking software.
  The Acceptable Ads Platform already has question marks a
  
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• Snapchat strategy chief baits Facebook over silent video ads

  14-09-2016 17:18 via campaignlive.co.uk
  
  Snapchat's chief strategy officer, Imran Khan, claims advertisers buying soundless video slots are paying a premium on what is effectively a banner ad.
  
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• Mondelez content chief: Winter Is Coming with ad-blocking and inattention

  14-09-2016 17:13 via campaignlive.co.uk
  
  Ad-blocking and disengaged consumers are "wreaking havoc" on the marketing industry, according to Laura Henderson, global head of content and media monetization at Mondelez - but they also present an opportunity to change things for the better.
  
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• Should consumers put their trust in innovation?

  14-09-2016 17:09
  
  “Fail better!” 
  It is a refrain that has become synonymous with innovation. Elon Musk – founder of SpaceX and Tesla, and a central figure in the birth of PayPal – is just one preacher of Silicon Valley’s central doctrine: "If things are not failing, you are not innovating enough," as he once put it. The concept of embracing failure in pursuit of “iterative innovation” runs through America’s most admired and highly-capitalized technology c
  
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• Media partners Sir Martin Sorrell and Shane Smith on the dystopian future of consolidated media

  14-09-2016 17:06
  In a one-on-one interview on the Dmexco stage today (14 September) WPP chief executive Sir Martin Sorrell and Vice founder and chief executive Shane Smith exchanged views on a host of industry trends including: inadequacies in media measurement; how Snapchat is helping to “hedge” the dual hegemony of Facebook and Google in the digital space, as well as consolidation among media conglomerates in emerging markets.
  ‘Strategic’ media partnerships over acquisiti
  
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• What does it take to create an independent magazine? A look inside Nutmeg

  14-09-2016 16:44
  In 1980 me and my then fellow band members formed an independent record label and released our first two singles. We financed the recording ourselves (with help from a flatmate), designed the sleeve (having never designed anything in our lives) and set about physically getting copies to record shops all over the country. This involved hitching to London, but luckily I had a full-time job at the time so was excused. Our first single was played by Peter Powell on Radio One at lunchtime one day as
  
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• 'Tipping point' reached in 2016 as millennials shift to online media, says IPA

  14-09-2016 16:43 via campaignlive.co.uk
  
  Online media consumption among 15- to 34-year-olds has reached a "tipping point" this year, according to the IPA's latest TouchPoints survey.
  
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• Agency culture and diversity study launched by The Drum Network & Greengrass

  14-09-2016 16:41
  
  With business culture and diversity issues continuing to dominate the news agenda, The Drum Network is launching a research project among its Elite member agencies to investigate whether investing time, effort and money to understand and develop a more diverse agency team and a more inclusive business culture has a positive impact on long term business success.
  In light of a number of high profile gaffs recently around the issue of diversity, this study, which is being run in conjunction with bu
  
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• Why I belong as a black woman in the white world of indie

  14-09-2016 16:36
  
  Solange Knowles was reportedly pelted with limes by white people at a Kraftwerk gig for being an outsider. I feel white micro-aggressions like that every day, says publicist Michelle Kambasha
  In 2013, the good people at US-based independent label Secretly Group hired me as a fresh-faced, straight-out-of-the-Midlands graduate.Three years later, my face is less fresh as I find myself holed up in sweaty east London pub-cum-venue most nights, waiting for bands to start, often 15 minutes after their
  
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• Charity badging models ‘reek of inauthenticity’

  14-09-2016 16:24
  
  As Marketing Week reported earlier this week, corporate-NGO partnerships are evolving. According to the latest C&E Advisory Corporate-NGO Partnerships Barometer relationships are becoming much more sophisticated, moving away from simply being a cash-based badging exercise or reputation building initiative.
  Susan Smith Ellis, CMO at Getty Images and former CEO of AIDS charity RED, agrees the nature of charity partnerships is changing, and says whitewashing and charity badging models
  
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• Channel 4 launches ad break accessible to hearing impaired for Paralympics

  14-09-2016 16:24 via campaignlive.co.uk
  
  Channel 4 has partnered with seven advertisers to launch an ad break that is fully accessible to deaf and hard of hearing viewers during its Paralympics coverage.
  
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• Make data meaningful: Razorfish Germany CEO Sascha Martini

  14-09-2016 16:20
  Being able to effectively connect data sources to deliver engaging cross-platform experiences is one of the biggest challenges facing marketers today, according to Razorfish Germany CEO Sascha Martini.
  The Drum is talking to a range of technology and marketing leaders at this year’s digital marketing conference Dmexco to understand the biggest challenges and opportunities faced by brands in the use of data to engage consumers.
  Dmexco, Europe’s largest digital marketing show, is
  
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• Fixed free estate agency YOPA hands creative account to Publicis UK

  14-09-2016 16:05
  Fixed-fee estate agent YOPA has handed it's creative account to Publicis UK which will include above-the-line, digital and creative activity. 
  The agency was appointed following a three-way-pitch, with the first campaign due later this month which will relay the benefits to house sellers of using YOPA which offers a one-off, commission free fee. 
  Daniel Attia, co-founder and chief executive, YOPA said: "We loved Publicis’ energy and re
  
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• Intermarketing Agency bolsters senior team with four new hires

  14-09-2016 15:43
  Intermarketing Agency has boosted its digital, brand partnerships and client services offering with a quartet of senior hires.
  Phil Crampton joins as digital strategy director following a stint in Australia managing the agency’s new Sydney office. A business transformation specialist with 20 years’ experience working for global retail, financial services and technology brands, Phil will be responsible for directing the agency’s digital offering, leading a team working across br
  
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• JetBlue, VH1 make NYC buskers cry tears of joy

  14-09-2016 15:41 via campaignlive.co.uk
  
  Digital film from Rokkan ends with a surprise for city's toughest musicians
  
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• Just Eat hopes rebrand will boost its popularity at lunch and ‘social occasions’

  14-09-2016 15:25
  
  Just Eat has unveiled a brand relaunch today (14 September) as it looks to put a bigger focus on “creating a community” and tell consumers it does more than provide dinner meals.
  The rebrand includes a more colourful new logo accompanied by a rainbow colour scheme, as well as the strapline: “Find your flavour”. Its delivery staff will also acquire a new uniform.
  The online food delivery brand, which celebrated its 10 birthday this year, claims it has done a “fantast
  
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• Formula E champions its green credentials with stunt highlighting the melting ice caps

  14-09-2016 15:14
  Formula E is advocating the potential which its electric car technology can have in building a more sustainable environmental future with a new campaign aiming to draw attention to the escalating threat posed by the melting of the ice caps to global sea levels.
  The electric car racing series showcased race-winning driver, Lucas di Grassi, performing a series of impressive manoeuvres in a Formula E car on an ice cap in the Arctic circle.
  The event was captured in a series of impactful short films
  
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• Marketers call for more robust metrics from influencers

  14-09-2016 15:05 via campaignlive.co.uk
  
  Marketers have called on social media influencers to provide more robust metrics as ISBA rolls out a new contract to help brands work more effectively with them.
  
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• US Creative Works: Featuring Supermoon, Olson Engage, SS+K & more

  14-09-2016 15:00
  Welcome to The Drum's US Creative Works.
  As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
  To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, September 21. 
  To submit work for future publication, contact&
  
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• How Vertabrae is bringing native advertising to virtual reality platforms

  14-09-2016 15:00
  With virtual reality (VR) platforms and content continuing to gain traction, VR publishers have been seeking new ways to monetize and advertisers have been seeking new ways to reach consumers. Earlier today, the Santa Monica-based Vertabrae, which has until now been operating in stealth as it developed its native VR advertising platform, announced that it has raised a $10 million  series A to build upon these efforts.
  While in stealth, Vertabrae worked with Lionsgate on a custom VR ad for t
  
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• Turkey of the week: Malibu "Malibros" by Black Sheep Studios

  14-09-2016 14:50 via campaignlive.co.uk
  
  Simon Gwynn thinks Malibu has bitten off more than it can chew with this ad starring Made in Chelsea's Jamie Laing and Andy Jordan.
  
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• Pick of the week: Maltesers "Look on the light side of disability" by AMV BBDO

  14-09-2016 14:45 via campaignlive.co.uk
  
  Brittaney Kiefer applauds Maltesers' ads featuring disabled actors.
  
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• Data scarcity marketers' greatest threat: Nielsen Marketing Cloud EVP Damian Garbaccio

  14-09-2016 14:33
  Marketers are in danger of operating in a data vacuum caused by lack of intelligent access to their first party data, according to Nielsen Marketing Cloud EVP Damian Garbaccio.
  The Drum is talking to a range of technology and marketing leaders at this year’s digital marketing conference Dmexco to understand the biggest challenges and opportunities faced by brands in the use of data to engage consumers.
  Dmexco, Europe’s largest digital marketing show, is an annual bellwether of the la
  
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• DNA Recruit: Senior Digital Strategist - Independent Creative Agency - London

  14-09-2016 14:15
  
  £50,000.00 - £55,000.00 per annum:DNA Recruit:
  We're currently looking for the perfect candidate to fill an exciting role as a Digital Planner in one of London's most creative digital shops. The...
  London
  
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• Google moves to sever ties with WPP-backed ComboTag following AdBlock Plus ‘surprise’

  14-09-2016 14:10
  Google is in the process of terminating its relationship with WPP-backed Combotag in the wake of yesterday’s ‘shock announcement’ that AdBlock Plus is to launch its own ad exchange, which it implied that advertising behemoths Google and AppNexus would help facilitate – a move that both parties have denied knowledge of.   
  Speaking on the sidelines of this week’s Dmexco conference hosted in Cologne, Germany, Sridhar Ramaswamy, Google's senior vice pres
  
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• Salesforce boosts social offering with Facebook Lead Ads automation

  14-09-2016 14:00
  
  Salesforce Marketing Cloud has announced that it will bolster what it can offer to advertisers by adding direct lead automation from Facebook to its cloud. 
  The move, confirmed by the company at Dmexco, means customers will be able to engage with ads and offers they like quickly and companies will be able to receive leads automatically which will then be fully populated into Sales Cloud.
  Designed to enable a "a frictionless, one-click experience," for consumers the product will in
  
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• DNA Recruit: Digital Senior Account Manager - Automotive industry

  14-09-2016 13:50
  
  £40,000 - £45,000 per annum + benefits:DNA Recruit:
  Our client, a leading global digital marketing and technology agency, is looking to a fill a Senior Account Manager vacancy. Based in central Londo...
  London
  
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• DNA Recruit: Digital Senior Account Manager- automotiev

  14-09-2016 13:50
  
  £40000 - £45000 per annum + benefits:DNA Recruit:
  Senior Account Manager Role with leading global digital marketing and technology agency. Based in central London, the successful senior account manager will join some of the most talented digital professionals in the space, who are focused on helping thei
  London
  
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