Marketing news

• Nike Color Rush uniforms to be friendlier to colorblind viewers

  13-09-2016 23:17
  
  Last year’s monochromatic uniforms had some serious pop on the field for most viewers. The matchups last November featured plenty of vibrant colors from the eight teams that wore them, including a Tampa Bay-St. Louis game that looked like ketchup and mustard got into a colorful fight.
  The problem for some viewers – those with colorblindness – was that they couldn’t distinguish which team was which. To rectify that problem, Nike, who makes the Vapor Untouchable uniforms, i
  
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• California tech CEO spearheads #Never Trump app to target battleground states

  13-09-2016 22:00
  
  A San Francisco-based company launched a #NeverTrump app this week dedicated to defeating Republican presidential candidate Donald Trump. The networking app company Trimian, whose CEO and founder Amit Kumar was formerly with Yahoo, geared the app toward California users but hopes that the sentiment will build momentum across the voting public, according to a report in Recode.  
  #NeverTrump is a low-frills bit of programming that Kumar’s team built in a week with input from Zach C
  
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• Just Eat relaunches brand and encourages customers to try new cuisines

  13-09-2016 21:28 via campaignlive.co.uk
  
  Just Eat is overhauling its brand, as it aims to expand its associations and encourage more consumers to think of food delivery as an everyday option.
  
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• Googles purchase of software developer Apigee a boom for B2B marketers

  13-09-2016 21:15
  
  Alphabet Inc.'s Google is forging ahead in offering technology that helps companies build digital connections for customers and sales reps, which is a boon for marketers as well.
  The search engine giant has agreed to pay $625m for Apigee Corp., a provider of cloud-based software tools that companies use to develop and manage application programming interfaces, or APIs, to transfer data between applications like e-commerce sites and customer databases.
  This bodes well for B2B brands hoping to bui
  
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• Totaljobs' launches new campaign focused on getting one genuine job seeker employment

  13-09-2016 19:50
  
  Totaljobs has launched a new campaign starring a genuine jobseeker, Jamie Mudle, with the aim of helping him find a job in the process.
  The job board company have invested £1m in helping Mudle find employment and will make him the face of the campaign which will be supported by out of home advertising in and around London as well as across the UK via social media and the Totaljobs website.
  Totaljobs will use its tools and tech to match Jamie with relevant jobs and in the process will work
  
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• Wine served with conviction - a new brand takes on an old story

  13-09-2016 19:08
  
  Australians know their history well – and whether they like it or not, the continent’s earliest immigrants were often young British men sent ‘down under’ in shackles to serve out convictions in the country’s extensive penal colonies. There were 19 Crimes that could land one on a ship to Australia including 'stealing fish from a pond' and 'impersonating an Egyptian.' Once they earned their freedom, many of these same men and their descendants helped forge the identit
  
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• Mel and Sue to leave The Great British Bake Off after BBC loses the broadcast rights

  13-09-2016 19:08
  
  Sue Perkins and Mel Giedroyc will step down as hosts of The Great British Bake Off when the programme moves to Channel 4.
  The duo confirmed the news in a statement which read: "We made no secret of our desire for the show to remain where it was... we're not going with the dough."
  Yesterday it was revealed that negotiations between Love Productions, who make the show, and the BBC broke down amid disagreements over the cost for the show.
  The BBC offered £15m, however this was reportedly &pou
  
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• Fifty Shades Darker – the first trailer deconstructed

  13-09-2016 19:01
  
  From painfully ejaculatory fireworks to dry-humping in the shower, Stuart Heritage provides a handy guide to the highlights of the new Fifty Shades film
  The first full-length Fifty Shades Darker trailer has just been released. Fifty Shades Darker, you’ll remember, is a film you won’t watch based on a book you haven’t read, that acts as a sequel to a film you haven’t watched based on a book your mum read once.But fear not. Even though you know nothing of the film’s s
  
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• The NCAA is sick and tired of “empowerment” advertising

  13-09-2016 18:44
  
  Women athletes are done with ads telling them to be empowered, according to a new ad from the NCAA and SS+K.
  “Done” features award-winning and professional athletes, including Misty May Treanor, Natalie Coughlin Hall, Nneka and Chiney Ogwumike, to drive home the point that female athletes are powerful because they work hard and have been for years, not because ads tell them to.
  The athletes in the ad turn to the camera in the middle of doing tasks like taking batting practice, swimmi
  
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• The NCAA is sick and tired of 'empowerment' advertising

  13-09-2016 18:44
  
  Women athletes are done with ads telling them to be empowered, according to a new ad from the NCAA and SS+K.
  “Done” features award-winning and professional athletes, including Misty May Treanor, Natalie Coughlin Hall, Nneka and Chiney Ogwumike, to drive home the point that female athletes are powerful because they work hard and have been for years, not because ads tell them to.
  The athletes in the ad turn to the camera in the middle of doing tasks like taking batting practice, swimmi
  
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• Jason Day joins Tiger Woods and Rory McIlroy as Nike athlete

  13-09-2016 18:33
  
  Nike has signed Jason Day to a new endorsement deal which will reportedly see the world number one golfer earn over $10m per year.
  Day will wear Nike shoes, apparel, and hat during competition and joins Tiger Woods and Rory McIlroy in wearing the famous swoosh.
  The news of Day’s signing comes just weeks after Nike announced that it would no longer make golf equipment, a decision which is understood to have played a large part in its ability to sign the Australian.
  Day recently renewed his
  
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• Slack exec won’t back diversity quotas

  13-09-2016 18:22
  
  Leslie Miley, director of engineering for team communications app Slack, has come out against diversity quotas. According to TechCrunch, Miley said that the inherent lack of diversity in Silicon Valley should not resort to quotas to fill the voids.
  Miley noted at a talk on stage at TechCrunch Disrupt SF that Silicon Valley has a huge problem with diversity, but that companies need to look outside the usual recruiting areas to grab a more diverse group of employees. As such, Slack has blind codin
  
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• Movers and shakers: Audi, Facebook, BBH, Mother, Marketing Society, M&S, Waitrose and more

  13-09-2016 18:09 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Why live TV ads won’t work for every brand

  13-09-2016 17:54
  
  Live TV advertising seems to be an increasingly attractive medium for brands. Last week, Virgin Holidays launched its first live streamed global ad from 18 global locations (pictured) in a bid to convince more people to take long-haul holidays.
  The campaign involved 90 production crew who filmed simultaneous scenes of influencers in each destination. The ad was subsequently live edited to fill a 60-second slot.
  Virgin Holidays is not the only brand to have experimented with the format either. In
  
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• Busting myths about confidence: What marketers need to know

  13-09-2016 17:16
  
  There are many reports looking at consumer confidence and how to build business confidence but what about marketers specifically? What skills do marketing professionals need to give them the tenacity do their jobs better and where does this confidence stem from?
  The first myth that needs to be busted is the fact confidence is something that comes naturally. It is a skill that can be learned, according to Sarah Ellis, head of marketing strategy at Sainsbury’s.
  “Often yo
  
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• Ad of the Day: Stark campaign from Three sees Masie Williams throw some shade at the beauty industry

  13-09-2016 17:13
  
  Game of Thrones star Maisie Williams has helped Three secure The Drum's Ad of the Day spot. 
  The a-lister features in the telecom providers' new social campaign to promote its new 4G technology, explaining how she combats 'blackspots' (areas where there is little to no mobile signal) while throwing some shade at the beauty industry. 
  The parody film, shot in the brightly-lit style of a typical makeup ad, sees the Hollywood actress using the clichés of skincare testimon
  
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• Ad of the Day: Stark campaign from Three sees Maisie Williams throw some shade at the beauty industry

  13-09-2016 17:13
  
  Game of Thrones star Maisie Williams has helped Three secure The Drum's Ad of the Day spot. 
  The a-lister features in the telecom providers' new social campaign to promote its new 4G technology, explaining how she combats 'blackspots' (areas where there is little to no mobile signal) while throwing some shade at the beauty industry. 
  The parody film, shot in the brightly-lit style of a typical makeup ad, sees the Hollywood actress using the clichés of skincare testimon
  
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• AMV BBDO tops shortlist at Campaign Big Awards

  13-09-2016 17:11 via campaignlive.co.uk
  
  Abbott Mead Vickers BBDO leads the pack at the shortlist stage of the Campaign Big Awards with 16 nominations.
  
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• Discovery mulls own sales house as Sky talks drag on

  13-09-2016 16:54 via campaignlive.co.uk
  
  Discovery's review of its estimated £150m-a-year ad sales deal has gone down to the wire, as it considers whether to stick with Sky, move to Channel 4 or set up its own sales house.
  
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• Casual's Tommy Dewey on why he's excited his new show, 'Now We're Talking,' is on go90

  13-09-2016 16:54
  
  Tommy Dewey, the star of Hulu's hit show Casual has decided to continue his acting career on the web. His new show "Now We're Talking," will premiere on Verizon's go90 tomorrow.
  In the new, "hysterical series from Uninterrupted Studio, Tommy and Tug write, produce and star as two washed-up football players trying to make it as broadcasters amidst a cast of real NFLers and broadcasters." Found Remote interviewed Dewey about Hulu, go90 and LeBron James' production company who created the show
  
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• Personalisation: It’s time to walk the walk

  13-09-2016 16:32
  
  Personalisation has been around for what feels like an age, yet the  vast majority of sites are still designed in a generic manner with the same content for everyone, forcing the user to sift for content relevant to them rather than presenting a tailored selection based on personal factors such as their viewing history, age and location.
  Over time, and with systems like Sitecore, we’ll get to the point where the majority of sites are adapting based on all the relevant data that’
  
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• Creative Works APAC: featuring TBWA\Hakuhodo, DigitasLBi, Slingshot and more

  13-09-2016 16:28
  
  Welcome to The Drum's APAC Creative Works.
  As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
  We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 20 Sept.
  For project infor
  
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• Brands as digital knowledge centres: How to become the go-to destination for your sector

  13-09-2016 16:21
  
  The digital landscape is sounding a wake-up call for brands who are struggling to adapt their proposition and identity.
  Most of us can point out a high-profile brand that has fallen victim to disruption by not adapting to, or not recognising, new entrants to their market who are redefining ways to build presence, market share and leaving slow to move brands redundant; take Blockbuster being taken out of the game by Netflix or the emergence of Uber and Airbnb which have reshaped their respec
  
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• Advertisers left 'blind' after changes to iOS 10

  13-09-2016 16:19 via campaignlive.co.uk
  
  Changes to Apple's mobile operating system mean consumers will see less relevant advertising, thus depriving brands of valuable attribution data, according to industry figures.
  
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• Why TiVo is now selling their software to other companies like Virgin Media and RCN

  13-09-2016 16:10
  
  The Rovi Corporation just completed acquiring TiVo and rebranded itself to keep the TiVo name. Just days after the FTC approval, Found Remote's Natan Edelsburg caught up with Michael Hawkey, the senior vice president and general manager of the Discovery Business Group for TiVo. Now TiVo is moving beyond just the set top box and making sure their superior software is implemented by other media companies.
  Hawkey's team is responsible for TiVo's UI (whether it's a box, or mobile app, or
  
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• Why TiVo is now selling its software to other companies like Virgin Media and RCN

  13-09-2016 16:10
  
   
   
  The Rovi Corporation just completed acquiring TiVo and rebranded itself to keep the TiVo name. Just days after the FTC approval, Found Remote's Natan Edelsburg caught up with Michael Hawkey, the senior vice president and general manager of the Discovery Business Group for TiVo. Now TiVo is moving beyond just the set top box and making sure their superior software is implemented by other media companies.
  Hawkey's team is responsible for TiVo's UI (whether it's a box, or mo
  
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• Adblock Plus reveals adtech network to sell its 'Acceptable Ads'

  13-09-2016 15:52
  
  Eyeo, owner of the world’s leading adblocking solution Adblock Plus, has delved further into adtech unveiling a network designed to help it sell its 'Acceptable Ads' whitelist.
  Having made its name, steamrolling ads - a primary revenue source of many publishers and content creators - the company is rolling out its own supply-side platform (SSP) with the help of ad tech startup ComboTag.
  Advertisers that adhere to the company’s quality requirements and submit ads to the Acce
  
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• EasyJet seeks to counter terror gloom with new ad

  13-09-2016 15:35 via campaignlive.co.uk
  
  Brands should "lead" consumers through uncertainties such as terror attacks and Brexit, according to easyJet marketing director Peter Duffy.
  
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• Pitch update: Nando's, British Gas, McVitie's, Government Communication Service

  13-09-2016 15:13 via campaignlive.co.uk
  
  Nando's is keen to get the agencies competing for its ad account into the spirit.
  
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• FA chairman Martin Glenn and Katie Price to headline Festival of Marketing 2016

  13-09-2016 14:59
  
  FA chairman Martin Glenn will open day two of this year’s Festival of Marketing as part of the ‘Brand Britain’ panel, which will analyse the country’s image following the controversial Brexit vote.
  Glenn, who has led the FA since May 2015, has experienced a difficult start in the role after firing previous England manager Roy Hodgson following a disastrous Euro 2016 campaign. And the former Walkers’ and Cadbury marketing chief will join Only Fingers and Toes’
  
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• FA chairman Martin Glenn and Katie Price are the latest Festival of Marketing 2016 headliners

  13-09-2016 14:59
  
  FA chairman Martin Glenn will open day two of this year’s Festival of Marketing as part of the ‘Brand Britain’ panel, which will analyse the country’s image following the controversial Brexit vote.
  Glenn, who has led the FA since May 2015, has experienced a difficult start in the role after firing previous England manager Roy Hodgson following a disastrous Euro 2016 campaign. And the former Walkers’ and Cadbury marketing chief will join Only Fingers and Toes’
  
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• Narcos takes the top spot as most popular digital series in the US

  13-09-2016 14:38
  
  Narcos is back and it's better than ever. The series caught up to Stranger Things and has already been picked up for two more seasons. Here are the full insights from Parrot Analytics. 
  For September 1st-7th, 2016 - Top 5 Digital Original Series in the US and Average Demand Expressions™:
  Stranger Things, Netflix: 38,826,673
  Narcos, Netflix: 26,989,172
  The Get Down, Netflix: 8,058,489
  Orange Is The New Black, Netflix: 7,980,896
  Fuller House, Netflix: 4,662,137
  Insig
  
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• 'Narcos' takes the top spot as most popular digital series in the US

  13-09-2016 14:38
  
  Narcos is back and it's better than ever. The series caught up to Stranger Things and has already been picked up for two more seasons. Here are the full insights from Parrot Analytics. 
  For September 1st-7th, 2016 - Top 5 Digital Original Series in the US and Average Demand Expressions™:
  Stranger Things, Netflix: 38,826,673
  Narcos, Netflix: 26,989,172
  The Get Down, Netflix: 8,058,489
  Orange Is The New Black, Netflix: 7,980,896
  Fuller House, Netflix: 4,662,137
  Insig
  
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• Snapchat continues Rio 2016 push as it partners with IPC for first global Paralympic Live Story

  13-09-2016 14:00
  
  Snapchat is continuing its coverage of the Rio 2016 Games by partnering with the International Paralympic Committee (IPC) to showcase the world's first Paralympic Live Story on the platform. 
  Live Stories are compilations of Snaps submitted by users at events and locations around the world. They are curated by Snapchat, and typically appear for 24 hours. The Paralympic push is set to premiere on Thursday (15 September) and will see footage from a series of sporting events showcase
  
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• Vote for your Data Professional of the Year 2016

  13-09-2016 13:58
  
  Marketing Week’s poll for Data Professional of the Year 2016 has opened for voting, with the result to be announced at our Data Storytelling Conference and Awards on 1 November.
  The poll closes on 21 September, so vote now to have your say.
  The five shortlisted candidates have been nominated to represent the best in data-driven marketing, hailing from M&S, Barclaycard, The Economist, Disney and ITV. They have been named on the strength of their quality of work, innovation and over
  
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• Adidas' Alan McGarrie snapped up by Tennent's for head of UK brand marketing role

  13-09-2016 13:28
  
  Adidas' global director of PR & social media (Football) Alan McGarrie has been snapped up by brewer Tennent Caledonian to take on the role of head of UK brand marketing. 
  McGarrie will be tasked with leading brand marketing activations for Tennent Caledonian/ C&C Brands, which include Tennent’s Lager, Magners Cider, and premium Belgian beer Heverlee.
  Paul Condron, UK marketing director commented: “We are delighted that Alan has joined t
  
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• The new-look fiver: Five agencies reimagine the five pound note

  13-09-2016 13:25
  
  As the new plastic five pound note enters into circulation in the UK today, five agencies try their hand at redesigning the fiver.
  Coley Porter Bell 
  Loading... 
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  With the increases in contactless payments and moves towards a cash-free society, we wanted to use the new £5 note to help teach the children the value of money. The note itself is highly tactile with a number of finishes including a brail number five to draw attention to the fact that a cash transaction requi
  
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• Big Spaceship’s CCO Cedric Devitt on what it takes to be a great creative

  13-09-2016 13:22
  
  As the industry continues to evolve to keep up with the latest technologies and innovations – not to mention changing consumer behavior – Big Spaceship’s chief creative officer Cedric Devitt thinks that the creatives who are most likely to succeed are often the ones that have a thick skin and are able to “get back on the horse” when something doesn’t go their way.
  In a recent conversation with The Drum, Devitt said that the ability to be resilient is an import
  
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• Samsung, BT Sport and Clarks: The top 10 YouTube ads in August

  13-09-2016 13:04
  
  1. BT Sport – Four Competitions One Venue
  The end of summer is in sight, which can only mean one thing – the football season is well and truly up and running. BT Sport, keen to remind viewers of its football prowess, launched an August ad jam-packed with football’s most well-known players as it combined Premier League, UEFA Champions League, Emirates FA Cup and UEFA Europa League footage. It seems to have made an impact with viewers too, nabbing the top spot on YouTube&rs
  
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• Why creating a 'flow state' can help your agency remain relevant

  13-09-2016 12:49
  
  Survival of the fittest is the name of the game for so many creative agencies. So how do you ensure you’re delivering a perpetual flurry of fresh thinking and innovative ideas? How can you create an empirical value that drives success from nothing?
  It’s down to getting in the ‘zone’, becoming utterly immersed in a feeling of focus, and enjoying the process, otherwise known as the ‘corporate flow state’.
  Truth be told, flow states are most commonly associated w
  
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• Yahoo’s merger with AOL will lead to ‘job changes’

  13-09-2016 12:47
  
  Yahoo staff are bracing themselves for ‘some job changes’ as a result of their company's merger with AOL, following comments made by AOL CEO Tim Armstrong.
  Armstrong stressed that this didn’t necessarily mean ‘job cuts’ but that synergies in operations between the two companies would necessarily lead to manpower changes.
  Yahoo was purchased by AOL parent Verizon in a $4.83bn deal back in July.
  Both AOL and Verizon have committed themselves, making the most of their
  
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• Rupert Thomas to replace retiring Mark Williamson as Waitrose commercial director

  13-09-2016 12:41
  
  Waitrose has confirmed it has shuffled its marketing executives after long-serving Mark Williamson announced he will retire from his commercial director position.
  After a decade at the company Williamson, marketing director Rupert Thomas will replace him as commercial director, although Williamson will continue to chair the Leckford Estate - the Waitrose Farm - a role he took up earlier this year.
  Rob Collins, Waitrose managing director, said: “Mark has done a fantastic job and a
  
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• Addison Lee focuses on premium qualities in rebrand as it steps up global expansion plans

  13-09-2016 12:31
  
  Addison Lee has launched a new brand identity and campaign to battle the likes of Uber as part of plans to grow its car service across the UK and globally.
  The company’s new logo is the culmination of two-year investment programme in the business and is designed to position Addison Lee has having a commitment to ‘service excellence’. The colour palette for the new look consists of yellow, black and slate will be rolled out across Addison Lee’s fleet of 5,000 cars, courier
  
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• Leeds agency SteadyGo appoints digital marketing manager to expand offering

  13-09-2016 12:29
  
  Leeds based digital agency, SteadyGo, has appointed James Armstrong as its new digital marketing manager.
  Joining the boutique agency's team of 12, James previously worked at TwentySix Digital and Search Labs, where he managed accounts for Victoria Plum, The Post Office and Full Tilt Poker.
  Commenting on the role, James observes: "Digital marketing is constantly evolving; every day brings in new data to analyse, new best practice advice to test, and new competitors to out-manoeuvre. It&rsqu
  
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• Radiocentre invites opinion on commercial radio to tackle the issues facing the industry

  13-09-2016 12:03
  
  Radiocentre has launched a stakeholder survey looking to gain a full picture on the state of the industry.
  Anyone with an interest in the commercial radio industry can enter the survey which opened at 10am GMT on Tuesday (13 September) to discuss a range of issues, from the value and importance of Radiocentre’s services to the future challenges facing radio companies.
  Siobhan Kenny, chief executive of Radiocentre said: “Radiocentre is keen to hear from anyone with an interest in comm
  
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• Will The Great British Bake Off continue to be as successful on Channel 4?

  13-09-2016 11:58
  
  The news about The Great British Bake Off leaving the Beeb is causing a bit of a fuss. There are a number of possibilities as to why the show is moving home that all seem pretty plausible but I'm under no doubt: the eggs, flour, sugar and cream of Bake Off just got more expensive.
  Interesting that people are so upset about it. After a summer of success (continuing with our brilliant Paralympians) in Rio, the uncertainty of Brexit and more and more iconic British brands being bought by forei
  
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• Music industry battles to see off ‘stream ripping’ piracy trend

  13-09-2016 11:50
  
  The music industry, no stranger to piracy, is facing up to its latest challenge as increasing numbers of people who stream music online turn to ‘stream ripping’ software to illegally copy tunes.
  Surveys show that close to half of 16 to 24 year olds illegally download songs in this way, undermining recent successes by artists and record labels in reclaiming lost revenues by earning a share of subscription revenues.
  Studies conducted by the IFPI into the phenomenon suggest stream rippi
  
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• Instagram anti-abuse filter courts mixed reaction as it gears up for the battle against trolls

  13-09-2016 11:45
  
  After months of rumours, Instagram has finally revealed an anti-abuse feature which lets people deal with trolling and sift out spammy comments. 
  Announcing the news via a blog post yesterday, the Facebook-owned image-sharing platform revealed that it would now let users block abusive or inappropriate comments from appearing underneath their snaps. 
  The feature allows users to prevent comments containing specific ​words or phrases from appearing on their profile. Those
  
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• High flying Spotify sales exec Jonathan Forster abruptly departs

  13-09-2016 11:35
  
  A senior sales executive at Spotify is to leave the company he has played a key part in since its formation according to reports, although he will remain on post until the end of the month.
  Jonathan Forster was one of Spotify’s first dozen employees having been head hunted by co-founder and CEO Daniel Ek prior to the music streaming platforms launch.
  During his tenure at the Swedish firm Forster played an instrumental role in growing Spotify into the world’s largest music streaming s
  
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• UK ad industry enjoys record first quarter despite Brexit uncertainty, says AA/Warc report

  13-09-2016 11:33
  
  The UK ad market is forecast to grow by 4.2 per cent in 2016, showing how “resilient” the sector was in the face of the (admittedly unexpected) Brexit vote rocking the boat and pausing budgets.
  On Monday (12 September), a Zenith Optimedia study claimed the Brexit had had a minimal impact on the growth of the global ad market. The Advertising Association and Warc’s Expenditure Report’s findings from Q1 2016 and its subsequent predictions for the rest of the
  
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