Marketing news

• Wikileaks retracts poll on candidate Clinton’s health

  12-09-2016 23:34
  
  Hillary Clinton didn’t have a good weekend, between a health scare and some disparaging comments about her opponent’s supporters. But Wikileaks, the site known for posting extremely controversial material, like a huge amount of credit card and social security numbers, and hacked emails from the Democratic National Congress, didn’t make it any easier for her.
  Even the most unapologetic can apparently have moments of doubt. Wikileaks actually apologized for a poll that asked to s
  
  Read more

• IBM on why livestreaming and cloud video is the future for broadcasters

  12-09-2016 23:05
  
  One of the greatest struggles with the transition from totally linear TV to OTT and social distribution has been a cohesive system to distribute, optimize and track success. Found Remote interviewed the IBM Cloud Video team at IBC, leaders in pushing this transition. 
  Braxton Jarratt, General Manager of IBM Cloud Video, has built his career on addressing the issues that he believed the TV industry would have as they leapt into the digital age. Brad Hunstable is the founder and CEO of
  
  Read more

• QB Wilson the inspiration for Wilson X Connected campaign

  12-09-2016 22:40
  
  Your football is now connected. That’s what sports brand Wilson is touting with its new campaign for the Wilson X Connected Football, and it’s using Seattle Seahawks quarterback Russell Wilson as the inspiration for backyard footballers.
  The campaign, “The Stadium is Everywhere,” by agency Phenomenon, features teens playing two-on-two football at a local park, one wearing Wilson’s #3 jersey while he uses the Wilson X Connected Football and app. This is backyard ball
  
  Read more

• ARTE in France asks fans to play an escape game to unlock an episode

  12-09-2016 22:40
  
  To watch the first episode of the upcoming three-part miniseries "Au-delà des murs" ("Hinter den Mauern" / "Beyond The Walls") before its TV premiere, viewers have to complete an escape game on the website.  
  Loading...
  The series, produced by Lincoln TV in association with ARTE France, revolves around a young woman named Lisa, who inherits a house in mysterious ways and finds a horrifying labyrinth of doors and hallways in it. Similar to Lisa, players must make their way throug
  
  Read more

• Advertisement

• Lowe's and Arby's see largest Social Lift from commercials in August

  12-09-2016 22:35
  
  August 2016 TV Social Lift Rankings Broadcast
   
  Loading...August 2016 TV Social Lift Rankings Cable
   
  Loading...
  Found Remote recently announced a new partnership with 4C to look at brands' Social Lift after their commercials air. Lowe's and Arby's were in the lead in August. Here are the full insights for the above charts.
  Lowe’s is capitalizing on the return of the tailgating season. Ads promoting deals for grills helped increase Lowe’s social media engagement rate
  
  Read more

• The 'real X-files' - MUFON - motivated by increasing interest in UFOs, company orders rebrand

  12-09-2016 21:13
  
  Due in part to overwhelming interest among the international public in UFOs and extraterrestrials, the Mutual UFO Network (MUFON) is undergoing a major re-brand and public relations campaign in order to direct its overall message, the company announced today.The UFO network recently hired the Eisen Agency of Ohio to serve clients across the country to update the look and brand narrative, followed by a national member recruitment and field operations. Established in 1969, The Mutual UFO Network,
  
  Read more

• FCC diverts plan to force cable box operators to offer services as a digital stream

  12-09-2016 21:10
  
  The Federal Communications Commission (FCC) has backed off a promise to require companies like Comcast and other cable box operators to offer its video services as a digital stream, marking a set back for consumers and companies hoping to break away from required pay TV operators.
  The proposed rule –that any manufacturer who agreed to abide by certain rules to protect copyrights would be able to make devices that could tune in pay TV channels from those digital streams – has bee
  
  Read more

• IAB, 4As & ANA among 8 trade bodies to unite to establish guidelines for video digital ad distribution and production

  12-09-2016 20:14
  
  Eight leading trade associations serving the advertising, marketing, and video technology industries announced today they are joining forces to create new guidelines for simplifying the distribution of digital video ads throughout the ad production sector.
  The move will create recommendations aimed at advertisers, agencies, and production houses engaged in the production of digital video on computers, smartphones, tablets, and traditional television, which is increasingly becoming a digital medi
  
  Read more

• Advertisement

• BBC loses broadcast rights to The Great British Bake Off to Channel 4

  12-09-2016 19:50
  
  The BBC has lost the broadcast rights to The Great British Bake Off after the company behind the baking programme broke off talks to renew their contract, with Channel 4 the new home for the show.
  The current series of the hugely popular programme will be the last to air on the BBC after Love Productions, which makes the programme, revealed that it had been "unable to reach agreement on terms to renew the commission of The Great British Bake Off".
  Negotiations dragged on for more than a yea
  
  Read more

• BBC loses broadcast rights to The Great British Bake Off

  12-09-2016 19:50
  
  The BBC has lost the broadcast rights to The Great British Bake Off after the company behind the baking programme broke off talks to renew their contract, leaving ITV poised to snap up the show.
  The current series of the hugely popular programme will be the last to air on the BBC after Love Productions, which makes the programme, revealed that it had been "unable to reach agreement on terms to renew the commission of The Great British Bake Off".
  Negotiations dragged on for more than a year but d
  
  Read more

• Manchester United boss reflects on the ‘strong impact’ Pogba has had on the brand

  12-09-2016 19:46
  
  The world’s most expensive footballer Paul Pogba has yet to dazzle for Manchester United on the pitch but executive vice chairman Ed Woodward has already been impressed by the impact the Frenchman has had on the club’s brand.
  The former Juventus star’s season to date was encapsulated at the weekend when he and his team were resoundingly beaten by inter-city rivals Manchester City. Some critics rounded on Pogba in the aftermath, questioning whether the player has the ability to
  
  Read more

• Johnston Press under mounting pressure as activist investor calls for meeting

  12-09-2016 19:35
  
  An activist investor is meeting with Johnston Press’ chairman Ian Russell tomorrow (13 September) to discuss whether the struggling publisher should be pushed to change.
  The investor fund, Crystal Amber, has a 3.3 per cent stake in the publisher. The value of its investment has slid as the company’s shares have fallen over the last 12 months.
  Crystal Amber will reportedly wait until after the meeting before deciding whether it will start to agitate for change at the publisher, the Te
  
  Read more

• Wikileaks retracts Twitter poll on candidate Clinton’s health

  12-09-2016 19:23
  
  Hillary Clinton didn’t have a good weekend, between a health scare and some disparaging comments about her opponent’s supporters. But Wikileaks, the site known for posting extremely controversial material (like a huge amount of credit card and social security numbers, and hacked emails from the Democratic National Congress), didn’t make it any easier for her. 
  Even the most unapologetic can apparently have moments of doubt. Wikileaks actually apologized for a poll tha
  
  Read more

• Burger King will promote its new Cheetos Chicken Fries during Monday Night Football

  12-09-2016 18:56
  
  When you get an opportunity - reach for it. Such was the case for digital creative agency Code and Theory this week, whose first-ever TV spot will air tonight during Monday Night Football.  
  The ad, which announces Burger King's new Cheetos Chicken Fries, replicates a typical post-game press conference in major league sports but in this case features a post-game press conference starring Chester Cheetah and Burger King's King.
  In typical football fashion, as th
  
  Read more

• Ted Baker founder: ‘The public hates to see CEOs like Sir Philip Green flaunting their wealth’

  12-09-2016 18:46
  
  When a CEO tries to behave like a celebrity it looks “ugly and smells of money”, according to Ted Baker’s CEO and founder Ray Kelvin.
  Speaking to Marketing Week at the launch of Ted Baker’s new ‘Mission Impeccable’ shoppable video, Kelvin claimed that public-facing CEOs often do more damage than good when it comes to a brand’s public perception.
  “The world has made too much out of business people becoming celebrities. This whole Dragons&r
  
  Read more

• First footage of Fifty Shades Darker released in 20-second teaser

  12-09-2016 18:25
  
  Second helping of EL James erotic bestseller promoted by ultra-short trailer ahead of full trailer release on TuesdayIt wasn’t entirely a surprise, but the solid business for the EL James adaptation Fifty Shades of Grey ensured that follow-ups to the best-selling erotic novel were put swiftly into production.Fifty Shades Darker is the first result, and while Dakota Johnson and Jamie Dornan are back as the blushing Anastasia Steele and frowning Christian Grey, one person who isn’t is
  
  Read more

• M&S multichannel boss Laura Wade-Gery departs

  12-09-2016 18:16
  Marks & Spencer’s multichannel boss Laura Wade-Gery is leaving the retailer just over five years after she was poached from Tesco to run its ecommerce and digital operations.
  M&S says it has agreed with Wade-Gery that, following her maternity leave, she will not be returning to her position as executive director of multichannel. She will therefore leave at the end of September and step down from the board immediately.
  Wade-Gery went on maternity leave last August. It was initially
  
  Read more

• Venmo brings the expression 'pony up' to life in its first-ever national TV ad

  12-09-2016 18:14
  
  Popular money transfer app Venmo has rolled out its first nationwide TV spot as the service continues to enjoy rapid growth.
  The spot, which is part of a broader campaign for the app, comes nearly a month after US banks confirmed that their competing payments service will be named Zelle.
  Created by Austin-based agency Preacher, the campaign aims to show users that Venmo can help take some of the awkwardness out of splitting happy hour tabs, restaurant bills and monthly rent. In the commercial, V
  
  Read more

• Food Standards Scotland won't scrap controversial diabetes ad despite outcry

  12-09-2016 18:07
  
  Food Standards Scotland (FSS) will not be removing its campaign to highlight the consequences of a poor diet despite an outcry that it carries inaccurate advice about diabetes. 
  The campaign claims that unless the people of Scotland and their children change their eating habits, 40 per cent of the country will be obese by 2030.
  Of the two adverts in the campaign, it is the one that highlights the dangers of diabetes, featuring a young girl talking about what could happen if she eats too muc
  
  Read more

• Lil-Lets appoints Brass as its new social media agency

  12-09-2016 17:20
  
  Leading sanitary protection brand Lil-Lets has appointed integrated marketing agency Brass as its social media consultancy, following a competitive pitch.
  Brass assume responsibility for Lil-Lets’ social strategy and content creation, while also supporting the brand’s ATL campaigns set to launch later in the year.
  Joanne Mintz, UK marketing manager at Lil-Lets, said of the appointment: “Brass delivered a compelling social pitch which demonstrated great strategic thinking backed
  
  Read more

• Watch: Tube adverts replaced with pictures of cats in 'citizen takeover'

  12-09-2016 16:55 via campaignlive.co.uk
  
  A crowdfunded campaign to replace adverts with pictures of cats was launched today at Clapham Common Tube station in London.
  
  Read more

• Watch: Tube ads replaced with pictures of cats in 'citizen takeover'

  12-09-2016 16:55 via campaignlive.co.uk
  
  A crowdfunded campaign to replace ads with pictures of cats was launched today at Clapham Common Tube station in London.
  
  Read more

• Stop obsessing with digital sneezers – start thinking about discerning sharers

  12-09-2016 16:55
  
  We’ve all got one. The friend you keep meaning to unfriend because they share anything and everything, cluttering your feed with any old nonsense they’ve seen from the growing white noise of content. 
  These are the people that can superficially make your branded content look good, enabling you to get a massive pat on the back when you showboat your social dashboard in your weekly one to one. 
  But judge your content by this metric alone, and you could be ignoring a whole set
  
  Read more

• The Guardian argues brands that take a back seat from pushing sales in branded content are ‘wasting their time’

  12-09-2016 16:54
  
  The Guardian’s commercial strategy director Adam Foley believes too many brands creating branded content feel that they are “somehow absolved from the need to sell anything”, and those holding back from pushing a commercial message are “wasting their time”.
  Foley appeared unconvinced of the value of branded content in general, speaking on a panel at IAB’s content and native event, which included speakers from Yahoo, LinkedIn, Unruly and Wavemaker.
  He told audi
  
  Read more

• Proving ROI for programmatic just got easier

  12-09-2016 16:41
  
  Furniture retailer ScS aims to link its programmatic spend to in-store footfallProgrammatic marketing is still a relatively new discipline and many brands remain unsure about the best approach to take. The ultimate goal is to serve ads to consumers in a more targeted, timely and efficient manner, yet there are big variations in the automated technology used to do this, and in the way results are measured and quantified.
  Client-side marketers must choose from a dizzying array of agencies and solu
  
  Read more

• Rooster appoints Joe Thomas as creative director

  12-09-2016 16:39
  
  Independent PR and digital communications agency Rooster has appointed Joe Thomas as its first creative director.
  Thomas, who led consumer PR at Virgin Media following a long spell at Brands2Life, joins Rooster’s senior team following a year of significant growth at the agency.
  Reporting to managing director James Brooke, Thomas will take responsibility for developing compelling client campaigns and fostering creativity across the agency.
  Brooke said: “Bringing Joe on board demonstra
  
  Read more

• Designing Jaguar’s Formula E racing team brand identity

  12-09-2016 16:33
  
  Jaguar is set to return to motorsport after a 12-year hiatus and has introduced a new brand identity ahead of its entry in to the electric racing FIA Formula E championship in Hong Kong this October.
  Named the Panasonic Jaguar Racing Formula E team, the entire visual identity was created by brand strategy and design agency Brand Union, from the logo and master graphic, through to advertising and the pit garage itself.
  Taking inspiration from the electric race car itself, the phosphop blue g
  
  Read more

• Neo@Ogilvy CEO Richard Wheaton to head You & Mr Jones’ tech agency Fifty-Five

  12-09-2016 16:27
  
  Brand technology agency group You & Mr Jones has snapped up Neo@Ogilvy’s chief executive Richard Wheaton to head up Fifty-Five, the technology outfit it took a majority stake in earlier this year.
  The appointment builds on the growing trend of senior executives leaving traditional agency networks for alternative businesses offering more consultancy expertise. Wheaton follows in the footsteps of the likes of David Jones (Havas) and Adam Graham (Weapon7) who have left key roles at networ
  
  Read more

• Vox Pop: Are broadcasters really ditching millennials?

  12-09-2016 16:25
  
  Co-founder and chief executive of Vice, Shane Smith, blamed broadcasters for leaving millennials behind at his recent MacTaggart lecture at the Edinburgh TV Festival. Smith accused broadcasters of out-casting the youth through the "babyboomer's stranglehold" of the media. In an interview with Channel 4's Jay Hunt, Smith defended himself against criticisms and claimed that millennials aren't being catered for in terms of providing relative content, in the midst of broadcasters
  
  Read more

• Brexit vote fails to halt global ad market growth

  12-09-2016 16:21
  
  Global ad spend is projected to grow by 4.4 per cent in 2016 with Zenith’s new ‘Advertising Expenditure Forecasts’ claiming the Brexit has had a minimal impact on the industry.
  Following the EU referendum in June, which saw the UK marginally vote to depart the European Union, UK ad spend was largely paused as marketers analysed its effect on the international markets.
  Ultimately, the panic largely subsided and ad spend almost returned to previous levels, with the report margina
  
  Read more

• Second party data: the savior of the agency model

  12-09-2016 16:15
  
  The death of the ad agency model is near. Or maybe the agency will survive, but the traditional agency is a dying breed. Maybe the agency just needs to reinvent itself. Whatever you think about the future of the ad agency, you can’t ignore the obvious fact: buying media inventory has become commoditized to the point where margins are razor thin. The hard truth is that media buying won’t save the agency model because data, not media inventory, is now the currency.
  Marketers understand
  
  Read more

• Manchester United break £500m revenue barrier in annual financial results

  12-09-2016 16:14
  
  Manchester United have announced record annual revenue of £515m, making them the first English club to break the half-a-billion barrier and positioning them as the second most profitable club in the world behind Barcelona.
  The Premier League club released its financial results today (12 September), showing a record turnover of £515m for a single year, a feat only surpassed by La Liga champions Barcelona, who posted revenue of £571m earlier this year.
  United’s financials s
  
  Read more

• Premier Inn recruits horror director for new campaign as it looks to ‘avoid cheesiness’

  12-09-2016 16:11
  
  Premier Inn said it wants its new ‘A Great Place To Start’ campaign to avoid cheesiness and help position the brand as “more than just a bed”.
  The TV campaign, the first from new agency Lucky Generals after RKCR/Y&R was let go following a pitch in May, tells the lighthearted stories of various customer archetypes including a young mum and a group of scaffolders.
  The first ad shows a mum embarking on a rare weekend away with her friends and is set to the Dan Hart
  
  Read more

• Waitrose announces marketing and commercial leadership change for early 2017

  12-09-2016 15:30 via campaignlive.co.uk
  Waitrose marketing director Rupert Thomas will become the supermarket's commercial director next February after the incumbent, Mark Williamson, steps down.
  
  Read more

• 'This Girl Can Run' campaign hits its stride encouraging 28,000 new runners

  12-09-2016 15:08
  
  England Athletics has given an insight into the success of its ‘This Girl Can Run’ campaign, revealing that it helped empower 28,000 women to overcome their body conscious worries and start running.
  Inspired by the reception of Sport England’s This Girl Can campaign, England Athletics launched its own iteration in an attempt to build on the momentum of the movement and inspire more women to break down the societal barriers to physical activity and take up running.
  Now 15 months
  
  Read more

• Coca-Cola Zero Sugar relaunch an early success as awareness and sales soar

  12-09-2016 15:00
  
  Coca-Cola Zero Sugar achieved the greatest rise in ad awareness in August of any UK brand, according to YouGov BrandIndex data, with the market research company suggesting the summer campaign has “been a success so far”.
  Coke Zero Sugar’s ad awareness score, which analyses whether respondents have seen an ad from a brand in the previous fortnight, has significantly improved over the past month. Its score rose from 6% in early July to 17% in the last weeks of August. Meanwhile,
  
  Read more

• Dentsu Aegis acquires Cosin Consulting with plan to integrate it with Isobar Brazil

  12-09-2016 14:48
  
   Dentsu Aegis Network has announced the acquisition of Cosin Consulting (Cosin & Associados Consultoria e Serviços de Informática S.A) which will join Isobar Brazil.
  The combined entity will aim to aid client business transformation through brand commerce, digital serivices and technology while retaining the services of co-founders Alessandro Cosin who will take on the role of Cosin chief executive. His brother Arnaldo Cosin will assume&n
  
  Read more

• Teads starts its adtech buying spree with acquisition of Brainient

  12-09-2016 14:47
  
  Video ad company Teads has kicked-off a so-called buying spree of adtech startups with the acquisition of UK and Romania-based Brainient.
  The purchase of the interactive video ad startup comes just one month after Teads raised $47m in debt finance which it said was to help fund its shopping spree of adtech startups.
  Brainient proved to be an appealing acquisition for its ability to increase engagement and performance of online video adverts by making them more personalised and interactive.
  
  Read more

• RLA Group Ltd: Account Manager

  12-09-2016 14:34
  
  £27,000:RLA Group Ltd:
  RLA is a full-service advertising and marketing communications agency and we are recruiting for an Account Manager to join our team in Bournemouth.Bournemouth, Dorset
  
  Read more

• SpotX appoints Sam Wilson as director of business development

  12-09-2016 14:19
  
  SpotX has appointed Sam Wilson as director of business development as they hope to continue operational growth in the UK and Europe.
  Prior to this appointment Wilson was the first European employee for Kaltura where he focused on clients such as Disney, Magix and ITV after starting his career with Limelight networks. 
  Wilson has spent three years as director of media business development with SpotX, and will now be responsible for 
  
  Read more

• Paywizard CMO on understanding the nuances of an OTT customer

  12-09-2016 13:20
  
   Bhavesh Vaghela, Chief Marketing Officer at Paywizard, dives into the company’s goal to help other respond efficiently to consumer decisions and behaviors in an OTT environment. Found Remote's Natan Edelsburg interviewed him above at IBC.
  Vaghela, who has been in his role just over a year, pointed out how Paywizard has grown internationally ina  big way as OTT spreads throughout the world.
  You can access the Found Remote hub here. Sign up to receive The Drum's Fou
  
  Read more

• Creative Work of the Week: Femcare brand Betty invites girls to 'join the conversation'

  12-09-2016 13:15
  
  The debut video ad from new femcare brand Betty has been voted Creative Work of the Week by The Drum's readers. 
  Using a simple series of colourful dots, the company's 'A New Brand for a New Generation' spot seeks to break down barriers and help girls feel comfortable talking about things that are happening to their bodies. 
  The campaign is aimed exclusively at 11 to 14-year-olds is an anchored around Betty's social platforms, including its betty.me portal; a magazine-syle&nb
  
  Read more

• Miele cooks up a treat with celebrity chef-led campaign

  12-09-2016 13:13
  
  German domestic appliance giant Miele has launched a new campaign in which it convinces three celebrity chefs; Monica Galetti (MasterChef star and owner of Mere); Sven Hanson-Britt (Hardley Hill Farm) and Anna Hansen MBE (The Modern Pantry), to open up their own homes for a series of films.
  Devised by Mr. President the three films will showcase ‘chef inspired kitchens’ to the wider public by giving one prospective kitchen buyer a tour of their own unique creations and high perfo
  
  Read more

• ESPN football fantasy app is sidelined on opening day of football season

  12-09-2016 13:07
  
  The National Football League (NFL) has once again kicked off   but for Fantasy Football app loving fans, the ESPN Fantasy football app crashed just before kick off for many National Football League games and was down for four hours.
  Users were unable to access their rosters or scores which caused a Twitter frenzy and the issuing of an apology to all ESPN fantasy users.  The fantasy football product on ESPNs' fail on opening day was a major gaff for the sports media giant which called i
  
  Read more

• The five most worrying trends for marketers at Dmexco 2016

  12-09-2016 12:54
  
  Disruption… innovation… the occasional pair of proudly worn lederhosen. It’s Dmexco time again, and once more the great and the good of the world of advertising technology are descending on Cologne.
  For some time, Dmexco has been the essential fixture on the global ad tech calendar.
  But somehow this year feels different.
  I’ve been going to Dmexco for five years and although the pace of change has always felt rapid enough to justify the tag ‘real time’, this
  
  Read more

• European court rules hyperlinking can infringe copyright

  12-09-2016 12:48
  
  In a ruling which could have widespread implications for internet users the European Union Court of Justice has decreed that hyperlinking can infringe on copyright.
  The decision vindicates action by Sanoma Media, the Dutch publisher of Playboy which complained that its photos had been uploaded to a file sharing site without its permission and subsequently publicised by the website GreenStijl which posted links to the material in question as well as a crop of one photo.
  The October 2011 incident
  
  Read more

• Lucozade Sport rebrands with public fitness emphasis to make it in 'some way useful to consumers'

  12-09-2016 12:33
  
  Lucozade Sport has undergone a brand realignment courtesy of Grey London as it looks to encourage the public to be more active.
  It has set its self the ambitious goal of getting one million people in the UK moving more with regular excercise by 2020 as part of the 'Made to Move' campaign.
  On Monday evening (12 September) the new slot will air on Channel 4 at 10.10 during during a special episode of the panel show ‘The Last Leg’, broadcasting live from the Paralympics.
  Dominic Goldman
  
  Read more

• BBH poaches ‘This Girl Can’ creative team from FCB Inferno

  12-09-2016 12:15
  
  BBH London has poached Ray Chan and Simon Cenamor, the creative team behind the ‘This Girl Can’ campaign for Sport England, from FCB Inferno.
  Chan will transfer his role as art director from FCB Inferno to BBH, while Cenamor becomes BBH’s latest copywriter. Both creatives started their careers at Leith London. Cenamor and Chan leave FCB Inferno after four years with the agency.
  During their time at FCB Inferno, Chan and Cenamor created work for clients including NSPCC, BMW
  
  Read more

• Elon Musk unveils Tesla autopilot improvements following driver death

  12-09-2016 11:55
  
  Tesla founder Elon Musk has unveiled an update for its semi-autonomous autopilot system enabling hands free driving following a fatal crash involving one of its vehicles.
  The new system purportedly fixes errors in the previous system which contributed to the crash and will be rolled out to all compatible vehicles via an over the air update in the next two weeks.
  Principally this will see the electric vehicles place greater reliance on radar to keep tabs on what is going on around them whilst als
  
  Read more

• How marketers can benefit from intent marketing: The Drum and Iotec launch report to find out

  12-09-2016 11:50
  
  The Drum, in partnership with intent marketing platform Iotec, has launched a whitepaper exploring the growth of intent marketing and its benefits for marketers.
  The report, Consumer Intent, The Future of Marketing, examines the genesis of intent marketing and how brands can develop an intent marketing strategy.
  As opposed to identifying audiences based on purely on profile, intent marketing is the process of identifying and then targeting actual signals of interest in a product or service.
  Forr
  
  Read more

Follow @marketing_UKnws on Twitter!