Marketing news

• NexGuard on helping China's LeTV launch watermarked originals to millions of users

  11-09-2016 18:58
  
   
   
  At IBC 2016, Found Remote's Natan Edelsburg spoke with Harrie Tholen, Managing Director at NexGuard, which creates the most widely distributed watermarking solutions in the movie and entertainment industries that is revolutionizing content ID and working to cut back piracy and other illegal uses of content. 
  In March, NexGuard announced a big partnership with AMC to prevent piracy on their content. Since then the company has been acquired by Switzerland-based Kudelsk
  
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• IBC 2016: NexGuard on helping China's LeTV launch watermarked originals to millions of users

  11-09-2016 18:58
  
  At IBC 2016, Found Remote's Natan Edelsburg spoke with Harrie Tholen, Managing Director at NexGuard. NexGuard creates the most widely distributed watermarking solutions in the movie and entertainment industries that is revolutionizing content ID and working to cut back piracy and other illegal uses of content. 
  In March, NexGuard announced a big partnership with AMC to prevent piracy on their content. Since then the company has been acquired by Switzerland-based Kudelski Group. The co
  
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• Ad Council PSA campaign 'Love Has No Limits' wins Outstanding Commercial Emmy

  11-09-2016 17:35
  
  The Ad Council has won the Outstanding Commercial Grammy for its campaign 'Love Has No Labels'. 
  The diversity PSA campaign was created by R/GA and competed against Honda, Snickers, Gatorade and Google for the prize. 
  In February 2015 the first installment rolled out with the aim to further understanding of all regardless of race, religion, gender, sexual orientation, age, and ability.
  "We are thrilled to be recognized by the National Academy of Television Arts and Sciences with this a
  
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• Ad Council PSA campaign 'Love Has No Labels' wins Outstanding Commercial Emmy

  11-09-2016 17:35
  
  The Ad Council has won the Outstanding Commercial Emmy for its campaign 'Love Has No Labels'. 
  The diversity PSA campaign was created by R/GA and competed against Honda, Snickers, Gatorade and Google for the prize. 
  In February 2015 the first installment rolled out with the aim to further understanding of all regardless of race, religion, gender, sexual orientation, age, and ability.
  "We are thrilled to be recognized by the National Academy of Television Arts and Sciences with this awa
  
  Read more

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• Quickplay on why AT&T is betting on them for the future of their TV services

  11-09-2016 16:42
  
   
   
  AT&T acquired Quickplay, the company that focuses on streaming TV over an device in June, to drive home their strategy to deliver “video content wherever and whenever viewers want it.”
  Currently, Quickplay provides AT&T’s U-verse TV Everywhere package and will support DIRECTV Now, DIRECTV Mobile and DIRECTV Preview when it launches later this year.
  Found Remote spoke with Kavi Maharajh, Vice President of Product Marketing, for Quickplay at IBC 2016. He dis
  
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• IBC 2016: Quickplay on why AT&T is betting on them for the future of their TV services

  11-09-2016 16:42
  
  AT&T acquired Quickplay, the company that focuses on streaming TV over an device in June, to drive home their strategy to deliver “video content wherever and whenever viewers want it.”
  Currently, Quickplay provides AT&T’s U-verse TV Everywhere package and will support DIRECTV Now, DIRECTV Mobile and DIRECTV Preview when it launches later this year.
  Found Remote spoke with Kavi Maharajh, Vice President of Product Marketing, for Quickplay at IBC 2016. He discussed how AT
  
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• 'Now we're into the internet era of TV': Ericsson's global head of marketing Simon Frost on the TV evolution

  11-09-2016 16:18
  
   
   
  Found Remote's Natan Edelsburg interviewed Simon Frost, Global Head of Marketing and Communications, at Ericsson who has played a large role in working to reinforce the company’s position at the intersection of the telecom, internet and media industries, at IBC 2016. 
  Simon has been at the forefront of propelling the company’s vision of media in the networked society. In the above interview he discussed how we're now in the "internet era of "TV."
  You can acces
  
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• 'Now we're into the internet era of TV': Ericsson's Global Head of Marketing at IBC

  11-09-2016 16:18
  
  Found Remote's Natan Edelsburg interviewed Simon Frost, Global Head of Marketing and Communications, at Ericsson who has played a large role in working to reinforce the company’s position at the intersection of the telecom, internet and media industries, at IBC 2016. 
  Simon has been at the forefront of propelling the company’s vision of media in the networked society. In the above interview he discussed how we're now in the "internet era of "TV."
  You can access the Found R
  
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• 'Now we're into the internet era of TV': Ericsson's Global Head of Marketing

  11-09-2016 16:18
  
   
   
  Found Remote's Natan Edelsburg interviewed Simon Frost, Global Head of Marketing and Communications, at Ericsson who has played a large role in working to reinforce the company’s position at the intersection of the telecom, internet and media industries, at IBC 2016. 
  Simon has been at the forefront of propelling the company’s vision of media in the networked society. In the above interview he discussed how we're now in the "internet era of "TV."
  You can acces
  
  Read more

• UHD Alliance on the importance of marking the highest quality devices and content around the world

  11-09-2016 15:07
  
   
   
  Powerhouses like Netflix, Twentieth Century Fox, Universal Pictures, Warner Bros. Entertainment, Sony Corporation and more, all have one thing in common: they are members of the UHD Alliance. The global coalition of film studios, consumer electronics manufacturers, content distributors and technology companies “is charged with fostering the Ultra HD ecosystem and promoting the benefits of Ultra HD entertainment technology.”
  UHD Alliance’s U.S. Promotions Committee
  
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• IBC 2016: UHD Alliance on the importance of marking the highest quality devices and content around the world

  11-09-2016 15:07
  
  Powerhouses like Netflix, Twentieth Century Fox, Universal Pictures, Warner Bros. Entertainment, Sony Corporation and more, all have one thing in common: they are members of the UHD Alliance. The global coalition of film studios, consumer electronics manufacturers, content distributors and technology companies “is charged with fostering the Ultra HD ecosystem and promoting the benefits of Ultra HD entertainment technology.”
  UHD Alliance’s U.S. Promotions Committee Chairperson
  
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• Take 3 opens Tupac inspired pop-up cafe to mark 20th anniversary of rapper's death

  11-09-2016 14:32
  
  Take 3 Burgers is marking the 20th anniversary passing of Tupac Shakur by bringing to life a restaurant which the iconic rapper had planned to open in Los Angeles before his death.
  The fast food chain has partnered with Fresno Grizzlies marketing director Sam Hansen to create a pop-up restaurant called 'Powamekka Cafe' which will open on 13 September to mark the 20th anniversary of Shakur's passing.
  Powamekka is the name that the late rapper had planned for his restaurant and is understood to be
  
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• 'From 0 to a full OTT service in a couple of weeks': Brightcove's CEO discusses their growth at IBC

  11-09-2016 13:45
  
  2016 has been all about video.
  Whether it be publishing, distributing, measuring or monetizing video, figuring out the right method has been integral to success.
  Brightcove CEO David Mendels dives into OTT and how it must be easy and cost-effective for OTT to be an option for second- and third-tier publishers and brands, social video and simplifying the workflow for publishers and social media managers and the opportunities and challenges of live video. He says they now help thei
  
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• Broncos' Brandon Marshall dropped by sponsor after joining Colin Kaepernick in kneeling during anthem

  11-09-2016 13:43
  
  Denver Broncos linebacker Brandon Marshall has lost his endorsement deal with Air Academy Federal Credit Union after he followed San Francisco 49ers quarterback, Colin Kaepernick, in refusing to stand for the national anthem before an NFL game.
  Marshall knelt during the playing of the Star-Spangled Banner before the Broncos’ season-opening game against the Carolina Panthers in Denver on Thursday night in protest of racial issues in the US.
  His sponsor, Air Academy Federal Cr
  
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• MPP Global at IBC 2016: we helped Sky Now lower churn from 9% to 2%

  11-09-2016 13:13
  
  MPP Global is the creator of a cloud platform for media companies seeking to identify, engage and monetize their digital audiences. With clients such as The Times, Sky, Daily Mail and more, the eSuite allows organizations to maximize and monetize their content.
  Julian Morelis, MPP Global's CCO, spoke with Found Remote's Natan Edelsburg about the challenges OTT platforms are facing. He said their platform can predict churn (the rate at which customers cancel) with 90% accuracy and they even
  
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• Apple rethinking its self-driving car plans after mass staff lay-offs

  11-09-2016 13:00
  
  Apple's appears to rethinking its plans to develop a self-driving car after laying-off staff involved in the project.
  The tech giant has shuttered parts of its self-driving car project- codenamed Project Titan- and laid off dozens of employees, according to  reports in the New York Times.
  Employees were told that the layoffs were part of a “reboot” of the car project, however Apple has declined to comment on the matter.
  Apple's plans to develop self-driving cars have been r
  
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• IBC 2016: An interview with The QYOU CEO and cofounder Scott Ehrlich

  11-09-2016 12:10
  
  The QYOU, which curates short-form video programming, is looking to bridge the gap between short-form content that millennials choose to consume and traditional linear TV programming. The model combines deals with TV providers, with short-form video offerings as a part of branded and hosted blocks of programming.
  Scott Ehrlich, CEO and cofounder, spoke with Found Remote's Natan Edelsburg at IBC about the importance of helping creators and content owners monetize in the evolving marketplace.
  You
  
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• IBC 2016: An interview with Ooyala on their work with Sky Sports and the growth of video

  11-09-2016 11:40
  
  Ooyala, the multiscreen and video advertising subsidiary of Australia's telecom, Telstra, has launched an OTT platform of their own called AppStudio. Supposedly tailored with broadcasters, publishers and other types of media companies in media, they claim that their “out of the box” platform allows partners to launch, manage and monetize OTT services.
  Jonathan Wilner, VP Products and Strategy, has a deep background in technology leadership and experience in online video and interact
  
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• Big name brands notably absent from Condé Nast's new fashion retail wedsite

  11-09-2016 11:37
  
  Condé Nast's long planned online shopping website, Style.com, has come under criticism over the noticeable lack of luxury brands which have partnered with the Vogue magazine publisher's foray into the world of online fashion retail.
  Despite two years of preparation and £75m of investment Anna Wintour, editor of US Vogue and one of the most powerful voices in fashion, appears to have been unable to convince many of the luxury brands that feature so heavily in her magazine to partner
  
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• Government set to sell Channel 4 HQ and move broadcaster out of London

  11-09-2016 10:58
  
  Channel 4 could be moving its headquarters out of London as part of government plans to rebalance the economy .
  The broadcaster will hear from Karen Bradley, the new Culture Secretary, this week when she is expected to tell Channel 4 chief executive David Abraham that plans will be put in place to relocate its headquarters to Birmingham or Manchester.
  According to senior Whitehall sources, no final decisions have been made but the government is understood to be keen to sell off the current Westm
  
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• IBC 2016: Clippn CEO Mick Reed on the growth of stock foodtage in a multiscreen world

  11-09-2016 10:46
  
  Found Remote spoke with Clippn CEO Mick Reed about their first IBC and how the stock footage business has grown to $1 billion with the rise of multiscreen. Reed an award-winning producer created Clippn a cloud-based stock-footage solution. He's here at IBC demonstrating how they use Dalet technology to operate a fully cloud-based production to monetize massive archival media collections.
  You can access the Future of TV hub here. Sign up to receive The Drum's Future of TV newslett
  
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• Texas mattress store slammed for 9/11 sale video

  11-09-2016 08:54
  
  A San-Antonio, Texas-based mattress retailer has come under deserved and serious fire for a poorly-conceived “twin towers sale” promotion around the 15th anniversary of the 9/11 attacks in New York City, Washington DC and Shanksville, Pennsylvania. The tasteless ad by Miracle Mattress, reported by the San Antonio Express-News and posted on YouTube begins with “What better way to remember 9/11 than with a twin towers sale?” and ends with two men falling backwards into a pi
  
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