Marketing news

• IBC 2016: PLDT becomes first operator in Asia to join the Roku Powered program

  10-09-2016 19:59
  
  Earlier this week at IBC, where Found Remote is on the ground, Roku announced that PLDT, a leading telecommunications company in the Phillipines, is the fifth operator to join the Roku Powered program; PLDT is also the first operator in Asia to join the program.
  Roku Powered enables telcos to deliver TV services via the Roku platform; saving on costly installs, operators can offer a hybrid set-top box to deliver linear and streaming services to customers. The offering is also attractive to broad
  
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• Facebook's Trending Topics algorithm called into question again after it promotes 9/11 conspiracy theory

  10-09-2016 14:48
  
  Facebook's new Trending Topics algorithm has landed the social network in hot water once again, this time for linking to an article containing a 9/11 conspiracy theory claiming that bombs destroyed the World Trade Center towers. 
  The story, published by British tabloid the Daily Star, found its way on to Facebook's Trending side bar on Friday (9 September), but was removed by the site's moderators soon after. The issue is part of an ongoing problem Facebook has faced since getting rid of it
  
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• FAA warns flyers not to use Samsung Galaxy Note 7 on planes

  10-09-2016 14:00
  
  Less than a week after Samsung halted production and ordered a global recall of its Galaxy Note 7 models, the Federal Aviation Administration (FAA) has warned travelers against using the phones onboard flights.
  The tech giant announced last week that it would stop selling the product and recall 2.5 million devices because of a battery problem it believed affected 0.1 per cent of all phones sold. 
  Writing a statement on its website, the avaiation regulator said: "In light of r
  
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• IBC 2016: How Applicaster is helping TV become more agile in their app development

  10-09-2016 13:56
  
  Found Remote is at IBC in Amsterdam for the first time uncovering the latest technologies that are powering the future of TV. Made possible by our partnership with Applicaster we are interviewing top executives from the RAI. First up is Peter Cassidy, Applicaster's General Manager of Europe. Cassidy discussed their recent launch with ProSieben and the importance of easy app development for broadcasters. The full interview is above.
  You can access the Future of TV hub here. S
  
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• Desigual brings Snapchat filters to life in New York Fashion Week runway stunt

  10-09-2016 13:14
  
  With 150 million global users each day, brands are increasingly turning to Snapchat to make use of its sponsored Lenses offering. However, at New York Fashion Week (NYFW) yesterday (9 September) Desigual took matters into its own hands and brought the augmented reality overlays to life on the runway. 
  The Spanish clothing brand painted popular Snapchat-inspired designs, like its 'puppy face' and 'bee' decals on to models faces before they took to the runway in the s
  
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• Facebook reverses 'napalm girl' photo censorship following media pressure

  10-09-2016 12:00
  
  Facebook has u-turned on a decision to censor the iconic 'napalm girl' photo taken during the Vietnam war amid increasing pressure from the global media. 
  Taken by photographer Nick Ut for the Associated Press, the 1972 Pulitzer Prize-winning picture was deemed unsuitable for Facebook due to the fact it depicted an unclothed child.
  The company has released a statement noting that the image will no longer by blocked by its moderators, asserting that the historical status of the image "o
  
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• British businesses too 'lazy' and 'fat' says international trade secretary Liam Fox

  10-09-2016 11:11
  
  The UK's international trade secretary Liam Fox has slammed corporate culture, saying that UK business is "too lazy and fat" and that executives would rather play golf on Friday afternoons rather than contribute to the economy.
  Dr Fox, who is responsible for overseeing Britain's place in the global economy following Brexit, made the comments during a drinks reception for Conservative activists in the House of Commons on Friday evening (9 September) according to the Times. 
  Speaking to atten
  
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• How data, machine learning and AI will perform magic for consumers

  10-09-2016 04:42
  
  Imagine wanting a cup of coffee and suddenly finding it before you, freshly prepared to your exacting standards.
  This isn’t a fantasy from the mind of JK Rowling. In the not-so-distant future, this will be reality for Muggles, too.
  In fact, thanks to a surge in consumer data, brands and marketers can already make better inferences about consumer wants and needs, but as AI and machine learning are more deftly integrated, insights will only get better, as will the ability to anticipate consu
  
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• Why consumer data is the new oil

  10-09-2016 04:33
  
  The Holy Grail of marketing in 2016 is arguably the well-worn “right consumer on the right device at the right moment” — and it’s certainly a valid aim.
  But as the scope of data collected about consumers expands, the marketing stakes get higher. In other words, we are barreling toward a future in which right consumer/device/moment will no longer be adequate. Instead, savvy marketers will use consumer data to anticipate needs and give consumers what they want before they k
  
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