Marketing news

• LinkedIn query indicates soft skills getting harder to find, but are critical

  09-09-2016 21:07
  
  Getting the hard skills you need to land the right job are important, especially if you’re going into engineering, statistics, web development and other technical positions. But it may be the soft skills that lead to your next job, so you better brush up on your interpersonal communication and critical thinking if you want to be considered.
  Guy Berger, Ph. D., an economist at LinkedIn, wrote an article recently, co-authored by Link Gan, economic research manager at LinkedIn, that highlight
  
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• Stellar: Midweight Creative – Designer / Art Director

  09-09-2016 18:57
  
  £30-33k plus equity:Stellar:
  Incredible opportunity for an ambitious individual to make an impact at this independent creative agency with exciting projects for fantastic clients.
  London (Central), London (Greater)
  
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• Johnson & Johnson signs up to Amazon dash

  09-09-2016 17:47
  
  Johnson & Johnson has just made stocking up on mouth wash and babywipes a whole lot easier after following Reckitt Benckiser and Kimberly-Clark in signing up to Amazon Dash. 
  The company's brands Listerine, Johnson’s, Neutrogena, Regaine, Nicorette and Aveeno are now all available via Amazon's new instant buy button.
  Dubbed as a ‘one-press’ way to order supplies of everyday items, the branded plastic buttons can be ordered online for £4.9
  
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• Marketing Week will be helping marketers realise their potential at the Festival of Marketing

  09-09-2016 17:42
  
  Marketing Week will be supporting the ‘Realising your potential’ stage at the Festival of Marketing, which takes place on 5 and 6 October at Tobacco Dock.
  Running over the two days, the stage will focus on the big issues of personal and professional development. Marketing Week editor Russell Parsons is chairing the stage, which will host a range of sessions from panel discussions to masterclasses.
  Highlights include a discussion on gender stereotyping with speakers including Aline S
  
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• Airbnb takes steps to combat intolerance among property owners

  09-09-2016 17:42
  
  The sharing economy has encountered a few bumps in the road recently. The biggest home sharing company, Airbnb, has been in the crosshairs lately with complaints about owners refusing guests based on race, age and gender. It has even prompted a lawsuit against the company.
  To counteract the negative publicity, the San Francisco-based company enlisted Laura Murphy and Associates to compile a report and help formulate an anti-bias policy.
  Murphy, a former director of the ACLU, and Airbnb put toget
  
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• Colman's 're-centres focus' on core mustard product in latest TV campaign

  09-09-2016 17:36
  
  Colman's is heroing its core mustard product in its latest TV and print campaign to tie in with a new brand repositioning. 
  Launching on 12 September the ads show scenarios where mustard fans 'overdo it’ with a generous serving of the condiment. Aimed at a core older male audience, the campaign runs with the line 'Easy does it' in a tongue in cheek warning to go easy on the hot mustard. 
  The launch initiates the start of a new era for the brand which is re-centring the focus on i
  
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• Targeting

  09-09-2016 17:34
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• Mimi Turner: I’m no visionary, but I do have a vision of humanity without borders

  09-09-2016 17:32
  
  There is nothing like being named one of Marketing Week’s Vision 100 to prompt the question: Who, me?
  Perhaps there are 99 genuine visionaries in our industry this year but I’m comfortable exempting myself. It’s no disrespect to the many talented and successful Vision 100 inductees to suggest that visionaries are very rare; that only one or two come along in a generation; that it takes a lifetime to judge success.
  There’s no way to soft-soap what a visionary actually
  
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• ISBA launches first contract for advertisers to use when working with influencers

  09-09-2016 17:22
  
  ISBA has launched the first ever template contract for advertisers to use when working with social talent in a bid to raise standards in the growing activity. 
  Created in partnership with law firm Lewis Silkin the new contract also had input from major brands and social talent agents. 
  The suggested contract comes at a time where 92 per cent of consumers now turn to people they know for referral above any other source, and YouTube stars are seen as 90 per cent more
  
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• Brexit will further dampen UK adspend growth, predicts Zenith

  09-09-2016 16:58 via campaignlive.co.uk
  
  Zenith has downgraded its forecast for UK adspend by 0.2 percentage points to 5.4%.
  
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• Lidl’s UK boss Ronny Gottschlich suddenly departs

  09-09-2016 16:03
  
  The boss of Lidl's UK business Ronny Gottschlich has suddenly left the business, after running the company for the past six years. 
  Gottschlich stepped down from the role on Thursday and has been replaced by the sales and operations director of the supermarket group’s Austrian business, Christian Härtnagel, who has been with Lidl for 13 years. 
  Gottschlich helped to elevate the Lidl brand in the UK and introduced more premium products to woo consumers. The cha
  
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• Why Levi’s is looking to its musical roots to drive relevance for young consumers

  09-09-2016 15:14
  
  Levi’s is attempting to recruit millennials via a new tie up with the Victoria & Albert Museum that sees the denim retailer launch a global community-based music project to prove its relevance among young consumers.
  The 163 year-old company wants to demonstrate its “authentic” voice in an increasingly competitive fashion landscape and has teamed with the V&A for both an exhibition at the museum that explores the culture of rebellion through music and its influence on fa
  
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• Tesco’s brand turnaround could hit bump in the road after 3 execs charged with fraud

  09-09-2016 15:08
  
  Tesco’s journey to turning around the perceptions of its brand could be about to hit a speed bump after three former senior directors at the grocer were charged with fraud in a £263m scandal.
  Carl Rogberg, the former finance director of Tesco UK, Christopher Bush, the former managing director of Tesco UK, and John Scouler, the former commercial director for food, have all been charged with one count of fraud by abuse of position and one count of false accounting.
  In a statement Tesco
  
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• Virgin Media brings all-powerful children to the screen in new campaign for TV

  09-09-2016 14:34 via campaignlive.co.uk
  
  Virgin Media is shifting its focus to TV in a new campaign launching tomorrow.
  
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• Unum: Senior Brand Strategy Manager

  09-09-2016 14:31
  
  c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits :Unum:
  An exciting opportunity has arisen for an experienced Senior Brand Strategy Manager to join our talented in house marketing team based in Dorking.
  Dorking
  
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• Tesco turnaround disrupted as three former directors charged with fraud

  09-09-2016 14:08
  
  An ongoing investigation by the Serious Fraud Office (SFO) going back to 2014 has led to three former Tesco directors being charged today (9 September) with fraud.
  Carl Rogberg, the former finance director of Tesco UK, Christopher Bush, the former managing director of Tesco UK, and John Scouler, the former commercial director for food, have been charged with fraud by abuse of position and false accounting in relation to the supermarket overstating its profits by up to £263m 
  
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• Tesco turnaround disrupted as three former directors are charged with fraud

  09-09-2016 14:08
  
  An ongoing investigation by the Serious Fraud Office (SFO) stretching back to 2014 has finally birthed some results as three former Tesco directors were today (9 September) charged with fraud.
  Carl Rogberg, the former finance director of Tesco UK, Christopher Bush, the former managing director of Tesco UK, and John Scouler, the former commercial director for food, have all been charged with fraud by abuse of position and false accounting in relation to the supermarket overstating its p
  
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• Virgin Media heroes Virgin TV in multi-million pound push

  09-09-2016 13:25
  
  Virgin Media’s latest brand campaign has shifted its focus to Virgin TV in a multimillion pound push to communicate a programme of updates and changes to the Virgin TV service.
  The campaign, called 'Masters of Entertainment', is spearheaded by a new TV ad, and is based on the insight that as the TV landscape has become increasingly complicated with a myriad of controls, programmes and ways to watch TV, parents are finding that their children are more easily able to access content and navig
  
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• How to avoid shiny object syndrome in marketing

  09-09-2016 13:19
  
  “We need a strategy for how we are going to use Pokémon Go for our client.”
  What I had feared, happened. The insane growth of this alternate reality mobile application had made its way into the forefront of our client’s digital strategy.
  Step aside, Snapchat. Step aside, VR. A new shiny object has entered the arena.
  Working for a digital agency, shiny new objects are a daily occurrence. Pokémon Go localization, Facebook Messenger bots, Snapchat filter lenses&mdash
  
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• AppNexus joins Facebook, Google and signs partnership with the ANA

  09-09-2016 13:06
  
  Ad tech company AppNexus has joined the likes of Facebook and Google and signed a strategic partnership with the ANA (Association of National Advertisers) to help its members understand how marketers are using their first-party data and how they can better leverage it.
  The collaboration between AppNexus, the ANA, and its membership will entail joint research and education initiatives to equip marketers with guidelines to establish clear ownership of their data and apply it intelligently to
  
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• Nando's kicks off ad review

  09-09-2016 12:50
  
  Nando's is on the hunt for a new ad agency after undergoing what it describes as a 'warm' separation from 18 Feet & Rising. 
  The move ends a three year stint together and comes after the arrival of head of brand communications Kev McFadyen from O2 at the turn of the year. 
  A Nando's spokesperson said: "As our creative direction evolves, our agency requirements are also changing. As a result, both 18 Feet & Rising and Nando's have decided that now is the right time to warml
  
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• DNA Recruit: Senior Planner (x2) - Multi-practice Marketing Agency - London

  09-09-2016 12:16
  
  £65000.00 - £70000.00 per annum + bonus & benefits:DNA Recruit:
  two Senior Strategists based in the London Office of probably the world's largest activation agency working on multiple accounts.
  City of London, London
  
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• Veritas Partnership Ltd: Category Executive

  09-09-2016 12:09
  
  £30000 - £35000 Per Annum + Bonus + Benefits:Veritas Partnership Ltd:
  Fantastic category opportunity for an existing Category Analyst or Executive looking to progress further in Category Management.
  East Anglia
  
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• Premier Inn is more than just a bed in 'A great place to start'

  09-09-2016 11:59 via campaignlive.co.uk
  
  Lucky Generals has launched its first campaign for Premier Inn, evolving the brand's positioning beyond the overnight stopover.
  
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• People on the move featuring: Hearst Magazines UK, Dentsu Aegis, Eurosport and more

  09-09-2016 11:30
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. 
  Loading...
  Twitter
  Twitter has appointed Kristin Binns to head up its communications, following the departure of Natalie Kerris in August.
  Kerris, who took on the role of vice-president of communications earlier this year and left after less than six months, opened up a space
  
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• Brands are calling out for clear ROI from ad campaigns – how can the industry deliver?

  09-09-2016 11:28
  
  In an interview this week a frustrated sounding Conrad Bird, the marketer responsible for communications spend at Number 10 Downing Street, said ‘I need ROI not eyeballs to show my ad is effective’. 
  In his case, where every pound of taxpayers money spent on advertising means a pound less to spend on other public projects, proving ROI is an absolute essential, but marketers across all verticals face the same challenge. How to prove that spending a sum of money will deliver the b
  
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• Wins this week: British Airways, Stoke City, Yopa

  09-09-2016 11:11 via campaignlive.co.uk
  
  British Airways has added OgilvyOne back to its roster of agencies to handle social media duties.
  
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• Mondelez launches 3D biscuit to grow Cadbury Bournvita brand in India

  09-09-2016 10:26
  
  Mondelez India is hoping to grow the presence of its Cadbury Bournvita drink brand and has introduced a specially designed 3D biscuit aimed at children to snag a bite of the large market in the country.
  The FMCG giant approached design and innovation company, Seymourpowell to create the product, which is aimed at the ‘morning healthy snacking occasion’, an opportunity Mondelez believes will bring together taste and nutrition in the same way as its Bournvita beverage.
  Mondelez wanted
  
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• Yahoo brings content marketing studio Storytellers to the UK

  09-09-2016 10:24
  
  Yahoo has launched its full service content studio Storytellers in the UK, following its opening in the US in June this year, to help advertisers better reach their target audience.
  The studio will provide UK brands and agencies with data-led content marketing services that leverage Yahoo’s editorial expertise, data and native advertising and content marketing on Tumblr.
  Advertisers will be able to access a full suite of capabilities to build content marketing strategies including content
  
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• Campaign Viral Chart: Dior's lipstick ad with Natalie Portman is most shared

  09-09-2016 10:06 via campaignlive.co.uk
  
  Christian Dior's ad starring actress Natalie Portman, which promotes its new Rouge Dior lipstick, was most shared on social media over the past week. See the rest of the top ten viral ads below.
  
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• Ten agencies vie for Sport, Travel & Leisure win in Campaign Big Awards

  09-09-2016 09:44 via campaignlive.co.uk
  
  Abbott Mead Vickers BBDO, Lucky Generals and McCann London lead a pack of 10 agencies competing to win the Sport, Travel & Leisure category of the Campaign Big Awards.
  
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• Which media outlets are blocking ad-blockers?

  09-09-2016 09:30
  
  Hundreds of publishers are using counter-blocking ad blocking software, but only a few are admitting to it. As Ad Blocker Plus reveals a workaround to Facebook's anti ad-blocking technology, The Drum takes a look at the media outlets who have been vocal in the fight against ad-blocking.
  BILD 
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  Last year, German publisher Axel Springer counter blocked ad blockers from its news website, Bild. Through the use of the anti-ad blocker, the news outlet forbids people from
  
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• Vital Tea appoints KBS as lead engagement agency

  09-09-2016 09:20
  
  Vital Tea, owned by Element Fresh, has named KBS as its lead agency to enhance the brands consumer experience and engagement. 
  The appointment of the MDC Partners owned-agency to the account follows the appointment of Mag Xiao as its Shanghai business director. 
  “We are excited about our new partnership with KBS Shanghai to help grow Vital Tea,” said Frank Rasche, CEO of Element Fresh. “The agency demonstrated a unique strength during the pitch process, and we’r
  
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• A dorky dad and a hoverboard feature in Campaign Big Awards' Automotive shortlist

  09-09-2016 09:17 via campaignlive.co.uk
  
  Four agencies are vying to win the Automotive category in this year's Campaign Big Awards.
  
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• Netflix and Chill director and adman Michael Middelkoop on getting his meme-inspired movie crowdfunded

  09-09-2016 09:00
  
  'Netflix and chill' is a dizzyingly-popular meme, a millennial phenomena, for some a lifestyle, and a phrase solidifying the video-on-demand streaming company in the minds of millions (there's no 'Amazon Prime Video and Chill' for example).
  It is apparently in use across the globe, having inspired an Airbnb apartment, Brexit campaign slogans, endless ‘ironic’ T-shirts, at least one music video, and an official acknowledgement in the name of a special Netflix and C
  
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• Mother and AMV BBDO top Consumer Durable & Furniture shortlist in Campaign Big Awards

  09-09-2016 08:54 via campaignlive.co.uk
  
  Abbott Mead Vickers BBDO and Mother London lead the shortlist for the Consumer Durable & Furniture category in the Campaign Big Awards.
  
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• Live from Wembley: How EE cornered the 16-24 male market with football, influencers and video streaming

  09-09-2016 08:30
  
  Last week saw EE fill out Wembley Stadium for a football match that had nothing to do with any major league.
  The likes of Jamie Carragher and Robert Pires were on the pitch, 21,000 people came to watch and a live stream of the match hit 275,000 viewers – most of whom were unaware the whole game was a sleek exercise in content marketing.
  The match was the finale of the EE Wembley Cup, an eight-part YouTube series that EE produced in partnership football vlogger Spencer FC. The shows feature
  
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• Ithaca College student calls graphic attention to campus rape for #KnowNo campaign

  09-09-2016 08:24
  
  The public has been outraged by the recent early release of Brock Turner, the former Stanford swimmer convicted of sexual assault who received a light sentence for a crime that many feel should have sent him behind bars for years.
  That outrage, and the recent highlighting of campus sexual assault in general, has sparked many to lash out. First came the campaign, #KnowNo, which helped raise awareness of sexual consent.
  Ithaca College student, Yana Mazurkevich, has taken the fight against unlawful
  
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• LinkedIn introduces conversion tracking

  09-09-2016 08:09
  
  A little under a month of the announcement of its sale to Microsoft, LinkedIn has further bolstered its offering to advertisers with the announcement of conversion tracking capabilities to help brands better understand ROI from sponsored content and text ad campaigns on the professional network.
  LinkedIn product manager Divye Khilnani made the announcement  via a post on the professional network’s official advertiser insight blog, detailing the latest additions to LinkedIn Campaign Ma
  
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• The art of football crest design : what makes for a good sports team symbol?

  09-09-2016 08:00
  
  Football by its nature never stands still. Jerry Seinfeld once said, “you don’t follow the player, you follow the shirt,” and although he was talking about baseball, the logic easily translates to the beautiful game. Players, managers, chairmen increasingly come and go from clubs leaving only history in their wake and stories of their successes/failures spouted out by fans in the coming years. 
  Besides the reliable terrace chants – the likes of &l
  
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• Lack of diversity in advertising is not only about hiring

  09-09-2016 08:00
  
  In the rush to be seen taking affirmative action, marketers are starting to demand their agencies introduce diversity quotas. But in doing so those brands should be mindful that aspiring to improve the numbers won’t transform the culture of their businesses, writes Rebecca Stewart and Seb Joseph.
  Just weeks after controversial comments from Kevin Roberts dug up ad land’s outdated attitudes toward diversity in the workplace, General Mills and HP have decided now is the time to in
  
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• Twitter's Jack Dorsey faces pressure on turnaround plan

  09-09-2016 07:56 via campaignlive.co.uk
  
  Twitter's board met yesterday (Thursday) to discuss future options for the company, including its possible sale.
  
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