Marketing news

• Amazon takes a page out of Roku’s playbook with new Fire TV updates

  07-09-2016 23:06
  One of the best features of the Roku, the media agnostic over the top platform, is being able to search for a film or TV show and see which service offers the content.
  Amazon Fire used to push viewers to Amazon Prime content, even if that content was free elsewhere. This week, though, Amazon is rolling out an update that will enable universal search across 75-plus apps and channels, including Netflix, replicating the Roku feature. Along the same lines, Fire users will now also get personalized r
  
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• Cam Newton outruns his enemies in dark Under Armour spot

  07-09-2016 22:21 via campaignlive.co.uk
  
  Quarterback crashes through a forest in children's book-inspired ad
  
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• Starbucks stimulates customers, viewers with new film series 'Upstanders'

  07-09-2016 20:00
  
  Starbucks today unveiled its first-ever original content series called “Upstanders” that it hopes will “inspire Americans to engage in acts of compassion, citizenship and civility.”
  The coffee giant released ten stories “about ordinary people doing extraordinary things to create positive change in their communities,” that comes with written and video content.
  Starbucks will also release weekly podcasts related to the stories. This is not Starbucks’ first
  
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• Paralympian Hannah Cockroft accuses Nike and Adidas of discrimination

  07-09-2016 19:40
  
  Paralympic athlete Hannah Cockroft has accused Adidas and Nike of discrimination after claiming both cited her decision not to wear footwear in her wheelchair races as the reason for not sponsoring her.
  Cockroft, who has cerebral palsy, is tipped to be one of the stars at Rio after winning two gold medals at the London 2012 Paralympics, however she claims the world’s two leading sportswear brands have shunned her.
  “I have been told it’s because I don’t wear shoes when I c
  
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• Former Politico co-founder VendeHei targets corporate execs in new venture

  07-09-2016 19:39
  
  Politico co-founder Jim VendeHei is launching a new news venture that will target corporate executives and professionals rather than Washington lobbyists.
  The Wall Street Journal reported Tuesday that VendeHei’s startup will be subscription based, premium priced and will be able to be tailored for subscribers, though some content will be available for free.
  The new name for the service has not been disclosed yet and it is set to launch in 2017. Areas of concentration will be tech, health c
  
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• Snapchat sacks Local Stories team to focus on live events

  07-09-2016 19:23
  
  Expiring photo messaging service Snapchat has pulled its daily 'Local Stories' feature, sacking 15 curators responsible for providing the content.
  The social network says it will instead focus on live moments, specific events like the Super Bowl, instead, according to Bloomberg.
  The company said: “A small number of Local Story curator positions were eliminated in our Los Angeles and New York offices, as the result of changes to our Local Story Coverage.
  “We’re thankful for the
  
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• Washington Post readies the launch of its new 'lightning fast' mobile site

  07-09-2016 18:42
  
  The Washington Post has revealed details of its new “lightning fast” mobile website, which it plans to roll out before the end of the year.
  The publisher’s new site has been built with the help of Google’s Progressive Web Applications programme and will load mobile webpages in under a second, compared with around three seconds on its current site.
  Shailesh Prakash, chief technology officer for the Post, said the goal was to “create the fastest mobile news site possi
  
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• What the next generation can teach marketers about social media

  07-09-2016 18:30
  
  From left: Maelo Manning, Eric Lassard and Khushi KaurAt 12 years old most children are thinking about their maths homework or Pokemon Go, but not Eric Lassard. By the age of nine he had already written and published his first motivational book, ‘The 12 Elements of the Winner Matrix’. Fast-forward three years and he has launched an app, a social platform, developed a board game and founded a theatre company, as well as delivering more than 80 keynote speeches, including one at Web Su
  
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• If Hiddleswift have really split then the cynics will feel vindicated in calling it out as a showmance

  07-09-2016 18:29
  
  It was a romance worthy of a bard, a ballad to rival John and Yoko.  Only the most cynical of PRs would dismiss the star-crossed lover affair of Tom Hiddleston and Taylor Swift as a stunt.  Well I am a cynical PR man and from day one the pictures of the well-groomed couple canoodling on a coastal nook had as much gritty authenticity as a Nicholas Sparks novel.
  The news of the Hiddleswift split has confirmed that love is, after all, little more than a tennis score in the cut-throat worl
  
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• Mark Ritson: Ever heard the one about the Singapore noodle salesman…?

  07-09-2016 18:18
  
  Chan Hon Meng is a busy man. He rises early each morning and spends the first five hours of the day preparing his rice, pork and chicken. Then, for the next 10 hours, he cooks and serves this food at his tiny food stall in Singapore.
  It is a routine that Chan has become accustomed to. A Malaysian by birth, he moved to Singapore in the 1980s to become a cook. He learned his culinary skills from a Cantonese chef, so in 2009 when the opportunity arose to open his own food stall, he named it H
  
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• Why CMO tenure is falling

  07-09-2016 18:10
  Short-term marketing tactics are increasingly taking precedence over long-term brand building, and whether it’s a symptom or a cause, the tenure of marketers is also getting shorter, as is the length of agency relationships.
  Marketing Week’s Salary Survey of UK marketers shows 81% are planning to leave their post in the next three years and 39% aim to exit within the next 12 months. In addition, Marketing Society figures show the average tenure of CMOs in the UK is only 18
  
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• How to balance short-term impact with long-term results

  07-09-2016 18:08
  
  Short-term marketing tactics are increasingly taking precedence over long-term brand building, which is affecting advertising effectiveness, but whose responsibility is it to even the balance between fast results and brand longevity?
  The issue of short-termism was raised by an IPA report in June that suggests the use of short-term metrics to measure campaign success is resulting in a sharp drop in creativity and diverting budgets away from longer-term brand building
  
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• It’s official, Lastminute.com has The X Factor… sponsorship

  07-09-2016 17:56
  
  Travel website Lastminute.com has secured an official partnership with primetime TV singing competition The X Factor.
  Working with ITV, FremantleMedia and Syco Entertainment, the brand will support the show that is now in its 13th season while benefiting from exposure to its large audience during the show’s 16 weeks.
  The agreement includes becoming the official in-app voting partner, also tagging along with in-show integrations, licensing rights, ticket giveaways and supplying Lastminute.c
  
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• MediaMath partners with Samba TV, enabling clients to retarget TV audiences

  07-09-2016 17:55
  
  Samba TV’s technology is embedded in millions of smart TVs and set-top boxes, which gives the company and its clients troves of data about the viewing habits – both ad and content-wise – of consumers. Now, MediaMath clients will be able to tap into this data to create custom audience segments, enabling them to effectively retarget TV audiences on digital platforms.
  “Leveraging Samba TV’s deep understanding of audience segmentation and real-time viewership data, Medi
  
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• Specsavers trials in-store VR headsets to diagnose eye problems as brand aims for ‘more scope’

  07-09-2016 17:44
  
  Specsavers is testing in-store VR headsets to help spread awareness to customers of the risks of eye disease and partnering with the Royal National Institute of Blind People (RNIB) as it looks to give its brand “more scope”.
  Speaking today (7 September) to Marketing Week at a launch to celebrate the new partnership with the RNIB, Specsavers’ co-founder Dame Mary Perkins said VR could help to diagnose eye conditions and spread awareness to young people of the benefits of routine
  
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• UK adspend forecast downgraded to 5.4% for 2016

  07-09-2016 17:21 via campaignlive.co.uk
  
  The UK adspend forecast has been downgraded to 5.4% for the year, down from previous expectations of 6.2%.
  
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• Adam & Eve/DDB and JWT London lead Financial shortlist for Campaign Big Awards

  07-09-2016 17:01 via campaignlive.co.uk
  
  Adam & Eve/DDB and J Walter Thompson London lead a pack of five agencies vying for success in this year's Campaign Big Awards Financial category.
  
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• Dot-Gap: PPC Account Executive

  07-09-2016 16:59
  
  £25k:Dot-Gap:
  AMAZING PPC Exec role working on cracking client business, minimal experience required! Non-corporate environment, fun, inclusive, integrated and popu
  London (Central)
  
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• Dos Equis has named French actor Augustin Legrand as its new ‘Most Interesting Man in the World’

  07-09-2016 16:54
  
  Months after Dos Equis bid adieu to its original ‘Most Interesting Man in the World’ by sending him on a one-way trip to Mars, the beer brand has announced that French actor Augustin Legrand is now taking on the role.  
  While Legrand will star in his first commercial for the beer brand next month, Dos Equis has rolled out a short video featuring the actor to give viewers a glimpse of what he looks like and what sorts of adventures he’ll be going on. According to Dos Equis,
  
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• Activision Blizzard hires Fox Sports executive Pete Vlastelica to grow brand

  07-09-2016 16:39
  
  Activision Blizzard has demonstrated how serious it is about the development of its eSports tournament franchise Major League Gaming (MLG) by appointing Fox Sports executive Pete Vlastelica to lead it.
  As president and chief executive Vlastelica joins former chief executive of EPSN and the NFL Network, Steve Bornstein at the company as it looks to evolve its content and distribution strategy globally.
  At Fox, Vlastelica handled content, product development, social media and operations with a spe
  
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• Virgin Holidays to stream live global ad in brand refresh

  07-09-2016 15:24 via campaignlive.co.uk
  
  Virgin Holidays will stream a live ad shot from 18 locations around the world as it unveils its biggest brand refresh in 31 years.
  
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• Iris, Publicis London and Framestore lead The Drum Dream Awards nominations

  07-09-2016 15:04
  
  Iris, Publicis London and Framerstore are among the lead nominees for The Drum’s second annual Dream Awards, celebrating the brightest creative pioneers – from publishers and advertisers to designers, and PR agencies.
  Marketers and their agencies, including Virgin Money, Iris and Domino's Pizza, Momentum Worldwide and Xbox, will face-off against each other for the Yahoo-sponsored awards. 
  The advertisers are among the industry’s brightest and best to compete for accol
  
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• The Drum celebrates Singapore’s innovative culture with inaugural agency guide

  07-09-2016 14:55
  
  The Drum launches its first version of its Singapore Innovative Agencies Guide last week at an event that attracted some of the city state's finest marketing minds, shown in the gallery below.
  The guide, a print and digital resource to show marketers some of the most innovative agencies in the country, was published this week online. A full list of The Drum's Singapore Innovative Agencies Guide can be found here.
  Also in the guide was a Q&A with industry experts about the nuances and opportu
  
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• Coca-Cola sees ‘green shoots’ as One Brand strategy yields promising results

  07-09-2016 14:44
  
  Coca-Cola is encouraged by initial “green shoots” for its ‘One Brand’ strategy, with the fizzy drinks brands stating it has led to retail sales growth as well as boosting the overall brand.
  Speaking at Barclays Global Consumer Staples conference yesterday (6 September), Coca-Cola’s president and COO James Quincey told analysts that while it was early days, the outlook is “promising”.
  “We’ve launched a new global marketing campaign Taste the F
  
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• Coca-Cola sees ‘green shoots’ as One Brand strategy makes ‘promising’ start

  07-09-2016 14:44
  
  Coca-Cola is encouraged by initial “green shoots” for its ‘One Brand’ strategy, with the fizzy drinks brands stating it has led to retail sales growth as well as boosting the overall brand.
  Speaking at Barclays Global Consumer Staples conference yesterday (6 September), Coca-Cola’s president and COO James Quincey told analysts that while it was early days, the outlook is “promising”.
  “We’ve launched a new global marketing campaign Taste the F
  
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• Vogue magazine lands on Snapchat Discover as New York Fashion Week kicks off

  07-09-2016 14:40
  
  Vogue has become one of Snapchat's official 'Discover' partners in the US, launching its feed on the app just ahead of New York Fashion week.
  The magazine's exclusive debut feature on the messaging app gave fans a sneak peek inside the Malibu home of Australian model Miranda Kerr, with the title saying that Snapchatters can expect a mixture of style tips, celebrity features and more from the partnership. 
  Other content included 'The 5 Rules of the U.S. Open According to Anna Winto
  
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• Brief Encounters to hear from marketing professionals from Specsavers, Microsoft and the IPA on winning new business

  07-09-2016 14:40
  
  The Drum’s annual conference, Brief Encounters will this year hear from marketing professionals from companies such as SAB Miller, Specsavers, Microsoft, Mr President and the IPA as it once again explores the art of pitching and securing new business.
  This is the third year of the popular event, which invites senior marketing professionals with a wide experience from across the industry to relay their thoughts and answer questions on the best methods to driving new business acquisitions.
  A
  
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• Turkey of the week: Coca-Cola "Taste the magic" by David

  07-09-2016 14:02 via campaignlive.co.uk
  
  Coca-Cola's latest ad since it united its four variants under one marketing banner is another disappointment for Brittaney Kiefer.
  
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• Barcelona FC set up shop in New York to help drive commercial opportunities

  07-09-2016 14:02
  
  Barcelona FC have stepped up global expansion efforts with the opening of a new New York City office which will help drive commercial opportunities for the La Liga champions.
  The New York City office, located at 250 Park Avenue in midtown Manhattan, will serve as a commercial hub for generating new revenue and is part of the Spanish club’s strategic plan to achieve a turnover of €1bn by 2021.
  Club president, Josep Maria Bartomeu, and a number of club delegates were present at an
  
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• Snapchat bags Olympic gold as more than half of its daily active UK users watched Live Stories for the Games

  07-09-2016 13:51
  
  More than half of the 10 million people who use Snapchat daily in the UK watched the Live Stories it produced in partnership with the BBC for the Rio Olympics, statistics seen by The Drum reveal. 
  Given the content’s focus on the experiences around the sports rather than the actual sports themselves, the success offers a glimpse into how people want to consume such content on the mobile messaging app. This is especially true of younger audiences, of which four fifths of Snapchat&rsquo
  
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• Desperados sprays graffiti on landmarks in vandalism-outlawed Singapore

  07-09-2016 13:50
  
  Desperados seemingly took a risky tactic in a campaign in Singapore by spraying artwork across major landscapes, but all was not as it seemed as it used LED light projections to simulate graffiti.
  The campaign, by SapientNitro - one of The Drum’s most innovative agencies in Singapore, took the brands tag line of #BreakNormal and turned it into an art hack by collaborating with local artists Zero, Tech and Brandon Tay. They chose the National Gallery, National Stadium and People&r
  
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• Sports Direct vows to 'become the Selfridges of Sport’ as it braces for 20% profits plunge

  07-09-2016 13:41
  
  Sports Direct has made the bold and bizarre claim that within the next four years shoppers will see it as ‘the Selfridges of Sport’, referring to the luxury department store.  
  It seems like a bit of a leap for the company, which was recently exposed for its horrific working conditions in a government-backed investigation.
  The ambition was revealed in a presentation slide released this morning (7 September) ahead of the company’s AGM.
  The slide goes into little detail
  
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• As profits plunge 20%, Sports Direct vows to 'become the Selfridges of Sport’

  07-09-2016 13:41
  
  Sports Direct has made the bold and bizarre claim that within the next four years consumers will see it as ‘the Selfridges of Sport’, referring to the luxury department store.  
  It seems like a bit of a leap for the company, which was recently exposed for its horrific working conditions in a government-backed investigation.
  The ambition was revealed in a presentation slide released this morning (7 September) ahead of the company’s AGM. The slide goes into little detai
  
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• Fetch announces three senior hires including Paloma founder Jonathan Dove

  07-09-2016 13:27
  
  Fetch has today (7 September) announced a number of senior appointments, hiring Jonathan Dove as business development director, Sara Patel as commercial director and Alex Musson as UX lead for the agency.
  Dove, founder of marketing and new business consultancy Paloma, joins the mobile-first agency with more than 15 years’ experience within the industry working with brands including Harvey Nichols, Sainsbury’s and Guinness.
  Reporting directly to managing director Jo Sutherland, who is
  
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• Creating mental wealth: The importance of finding a job you love doing

  07-09-2016 13:14
  
  Next month I've been invited to talk at The Festival of Marketing on the Realising Your Potential stage. It's my first speaking gig since leaving Asda earlier in the year.
  In the past I've been booked to talk about social media. Giving insight into how a supermarket manages Facebook or builds an audience on YouTube.
  However, this time they wanted me to talk about mental health.
  They'd apparently spotted something I'd written on here (someone occasionally reads my mutterings it would appear). In
  
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• The Drum tests The Guardian's Facebook Messenger news chatbot

  07-09-2016 13:13
  
  The Guardian has rolled out a Facebook Messenger chatbot capable of engaging in informal chat with social media users to deliver daily news snapshots.
  Looking to engage with the site’s massive daily userbase beyond the Newsfeed - which is clamping down on publisher content - the company is offering to send daily briefings into the inboxes of users upon request.
  Brands have been experimenting with chatbots for the last year, touting them as an automated way of striking up the
  
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• Coca-Cola is finally seeing ‘green shoots’ of recovery as effects of one brand strategy kick in

  07-09-2016 13:08
  
  Coca-Cola says it is beginning to see spring-like signs of recovery following the implementation of its one brand strategy and the roll out of its ‘Taste the Feeling’ campaign, which markets its sub-brands under the same banner.
  The drinks giant introduced the significant shift in its marketing strategy globally at the beginning of 2016 to extend the equity and appeal of Coke to its Diet, Zero Sugar and Life variants. The idea is that by uniting Coca-Cola’s products it can enco
  
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• Pernod Ricard set to launch luxury hub in ecommerce play

  07-09-2016 13:02
  
  Pernod Ricard is set to launch an exclusive online hub ‘Discover the House’ aimed at “high net worth individuals”, as it seeks to expand its ecommerce offering in the luxury market.
  The alcohol behemoth, which owns premium brands such as The Glenlivet, Perrier-Jouët and Royal Salute, filed the ‘Discover the House’ trademark with the UK Intellectual Property Office and classed it under ‘electronic commerce services’.
  Speaking at its 2015/2016 f
  
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• Liverpool FC's new sponsor Holler FC ridicules the club for lack of league titles

  07-09-2016 12:37
  
  Liverpool FC’s new official timing partner, Holler FC, failed to endear itself with the club’s supporters after it ridiculed Liverpool for their lack of league titles in recent years, just hours after the deal was made public.
  Earlier in the day the Premier League club took to twitter to announce its new three year deal with the UK-based watch brand. Holler FC subsequently retweeted the message and changed its Twitter bio to read: “The official timing partner of Liverpool footb
  
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• Snapchat ad revenue could hit $1bn by 2017 according to eMarketer

  07-09-2016 12:26
  
  Snapchat could pull in as much $1bn in ad revenue by the end of 2017 – almost tripling what is it is projected to generate in the most recent financial year, according to a report from eMarketer.
  The figures from the market research company have predicted that the messaging app will generate $366.69m in ad revenues this year, with that figure poised to leap to $935.46m in 2017.
  The $1bn number lines up with details found in leaked Snapchat documents that Tech Crunch got its hands on e
  
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• Havas-owned Red Agency expands outside Australia for the first time

  07-09-2016 12:20
  
  Australian PR business Red Agency has launched its first international office in Singapore to capitalise on an increasing need for social media and content-led work in the South East Asian business hub.
  The Red Agency in Singapore will be led by Allanjit Singh, who will retain his role as managing director, as well as head of social for the Havas Creative Group. According to Havas, the opening comes after a ‘realignment of talent and capabilities’ at Havas Village in Singapore.
  Red A
  
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• Top fashion publisher Conde Nast implements artificial intelligence to gain marketing insights & influence

  07-09-2016 12:17
  
  Conde Nast publications, one of the most recognizable global brands when it comes to trends, fashion and lifestyle, will partner with the IBM Watson-enabled platform Influencer to gain more personal connections and a deeper relationship with key audiences, the company has announced. 
  With top titles like Vogue, Vanity Fair, Glamour and GQ , Conde Nast's partnership heralds a key step merging targeted influencer marketing and artificial intelligence in the fashion and lifestyle industry. The
  
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• It's official: Airbnb's Jonathan Mildenhall loves his Radiocentre ad

  07-09-2016 11:47 via campaignlive.co.uk
  
  Airbnb chief marketing officer Jonathan Mildenhall has posted an exuberant response on Twitter to the Radiocentre ad appealing to him to advertise on radio, which launched yesterday.
  
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• Top adland creatives hit with pies in ads for Cream talent show

  07-09-2016 11:39 via campaignlive.co.uk
  
  Adland's top creatives have pies thrown in their faces in a series of videos to promote Cream, the Talent Business' global showcase of creative talent.
  
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• Amazon UK launches free restaurant delivery service for Prime members

  07-09-2016 11:13
  
  Amazon is looking to take on the likes of Just Eat and Deliveroo as it launches a free one-hour restaurant delivery service for Prime members in London. 
  The company's 'Amazon Restaurants' service will be made available to Prime subscribers and will see the e-commerce giant deliver orders over £15 free of charge via its Prime Now mobile app.
  Those living at select postcodes in the capital will be able to enjoy food from local restaurants including eastern European specialists Bal
  
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• Brands slow to take full advantage of Paralympic Games

  07-09-2016 10:59 via campaignlive.co.uk
  
  Consumers watching Channel 4's "We're the superhumans" ad promoting its Paralympics coverage would be forgiven for mistaking the Olympics as little more than the warm-up act to the Paralympic Games.
  
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• Ted Baker takes ‘massive step up’ in content ambition as it adopts cinematic approach for shoppable film campaign

  07-09-2016 10:45
  
  Ted Baker is embarking on its largest marketing campaign to date as it rolls out an intricate, espionage-themed campaign that utilises shoppable film technology and Google’s voice search functionality to realise its content ambitions.
  The global ‘Mission Impeccable’ campaign is underpinned by a cinematic short film that is entirely shoppable, and is based on a fake villain, named The Needle, who has stolen classified fashion information from espionage body ‘T.E.D’.
  
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• Sainsbury's cheers on Paralympic athletes in new outdoor campaign

  07-09-2016 10:10 via campaignlive.co.uk
  
  Paralympic athletes will be cheered on in live messages as part of a digital outdoor campaign from Sainsbury's which launches today to coincide with the start of the Games in Rio.
  
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• Apple’s tax affairs have not shaken its loyal customer base

  07-09-2016 09:32
  
  Last week Apple was ordered by the EU to pay around €13bn (£11bn) in back taxes in Ireland. This news led to a wave of negative press for the tech giant. But has this story damaged the company’s public perception?
  The BrandIndex buzz score measures whether people have heard anything positive or negative about a brand in the previous two weeks. As may be expected, the general public have seen and heard a lot of negative coverage about Apple in the past fortnight, with its score g
  
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• What to expect from Apple's new iPhone launch

  07-09-2016 09:30 via campaignlive.co.uk
  
  In the year of "peak iPhone", the tech industry will be watching Apple's next iPhone launch closely for signs the company has returned to innovative form.
  
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