Marketing news

• C-K Milwaukee nabs Guinness record with newspaper ad insert bigger than a Green Bay Packer

  26-08-2016 23:44
  
  A Guinness World Record was broken recently, ousting Audi from atop the mountain. No, it wasn’t for speed records, sales records or even luxury ratings. It was for “World’s Largest Newspaper Insert,” and the automaker was topped by none other than Pick ‘n Save, a grocery store in Appleton, Wisconsin.
  The Fox Valley store, owned by Roundy’s Supermarkets, managed to break the record with a folded store advertisement that, unfolded, stretches to 6’6”
  
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• Bonin Bough talks his new hosting gig, the future of messaging apps and today’s media landscape

  26-08-2016 23:02
  
  Bonin Bough has left his post as Mondelez’s chief media and ecommerce officer at a time when the very title he helped to pioneer has found itself catapulted into the spotlight, thanks to the ANA’s recent recommendation that brands implement “chief media officer” positions in the wake of the ongoing rebate discussion in the US.
  While Bough is now bringing his marketing prowess to the streets of Ohio as host of CNBC’s “Cleveland Hustles,” a show produced b
  
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• Digging for the best Olympics brand ambassadors

  26-08-2016 19:39
  
  Allison+Partners dug some serious data to find which gold medal athletes from the 2016 Olympic Games would translate the best as advertising spokespeople and brand sponsors. The global communications company called it the “Influence Impact” and it worked in conjunction with data scientists and mathematicians to create an optimal channel mix and a formula that measures the potential impact of any “influencer.” And gold medal winners, riding a high of media saturation, cert
  
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• L'Oreal celebrates diversity and targets men with new 'Truly Yours' positioning

  26-08-2016 18:40
  
  L'Oreal has enlisted a string of influencers to front it's latest campaign, which marks two firsts for the brand. The makeup giant's new 'Yours Truly' spot, which centres around diversity, has seen it adopt a new brand strapline and also features the first man ever to star in a mass market cosmetics ad. 
  Focusing on the 'shades' of foundation worn by brand ambassadors like Cheryl Fernandez-Versini and Katie Piper, the video sees L'Oreal move away from it's hallmark 'Because You're
  
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• YouTube is developing a video-focused social network called 'Backstage'

  26-08-2016 18:11
  
  YouTube is looking to compete with the likes of Snapchat and Facebook with the introduction of a video-focused social network dubbed 'Backstage'. 
  The feature is being designed to allow the video giant to move beyond its homegrown YouTubers like PewDiePie, according to a report from Venture Beat. 
  Google has yet to comment on the claims, but the social network-style platform will apparently let users post text, video and polls to their personal channels for subscribers to see
  
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• Kevin Bacon channels Britney in EE Apple Music promotion

  26-08-2016 18:08
  
  EE has channelled the charismatic oddness of Kevin Bacon to front its TV ad signaling that new and upgrading customers will receive six month’s free Apple Music.
  Coming under scrutiny from Britney Spears, Bacon adopts an unflattering tight red number in his tribute to the star.
  Launching today, Friday 26 August, the multi-million-pound campaign will run for one month, snapping up a premium slot during the X-Factor.
  The Apple Music creative will also run across print, TV, VOD, OOH (includin
  
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• An open letter to ad land: How we can show people from all backgrounds this industry is for them too

  26-08-2016 17:46
  
  Picture this. It’s Monday morning and you arrive at work as normal. You walk through the front doors and see the receptionist, who is black. You then make your way past the agency trophy cabinet and see a delivery guy, who is also black. So far, so good. Nothing really out of the ordinary. Oh, you may have passed a security guard if you work at one of the big, fancy places – he’s black too. 
  Where were we? Ah yes, so as you make your way past the planners, around client se
  
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• Coca-Cola’s top UK marketer Bobby Brittain departs

  26-08-2016 17:15
  
  Coca-Cola’s top marketer for the UK and Ireland Bobby Brittain has left after 12 years, with company veteran Aedamar Howlett assuming control of its brands across the region.
  Howlett takes on the role of marketing director for Coca-Cola Great Britain and Ireland, having worked across a number of marketing and commercial roles across the business over two separate periods.
  The first began in 1996 when she joined its bottler in Ireland Coca-Cola Hellenic in 1996 before moving to the main Coc
  
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• Worrying about 'Peak TV' is 'throwing the baby out with the bathwater'

  26-08-2016 17:08
  
  The phrase ‘Peak TV’ wormed its way into the public consciousness last summer when FX chief executive John Landgraf professed to the world that there was simply “too much television”. 
  With 1,400 primetime shows airing during 2015 in the US alone - 412 of which being original scripted series - it’s easy to see his point. But as networks and streaming services continually burst at the seams with ‘must-see TV’, is it really only a matter of time befor
  
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• Napoleon assigns RBH to assist in capturing UK market

  26-08-2016 17:07
  
  Canadian-based gas barbecue giant Napoleon has appointed RBH to create an integrated campaign aimed at raising brand awareness in the UK and driving traffic to its stockists.
  Its high-end products, which range from a few hundred to a few thousand pounds, are currently available in select retailers, including Harrods. However, as one of the market leaders in North America and many other global territories, the company is looking to stoke demand and expand its reach.
  Creative director duo, Wo
  
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• Edinburgh TV Festival: BBC Three owns up to website UX problems, BBC News accused of over-impartiality, Shane Smith still dominates the debate

  26-08-2016 16:57
  
  The third and final day of the Edinburgh TV Festival was a much quieter affair with Edinburgh Does Question Time kicking things off. Professor Green and Mel B stopped by mid-morning to bring Lip Sync Battle to the Scottish capital with sessions on VR and IS and an Alternative MacTaggart from Sharon Horgan rounding things off. 
  At Edinburgh TV Festival’s Question Time event, executives from the broadcasters, news and regulators were quizzed on over-impartiality in public broadcast
  
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• Margaret Johnson ascends to first-ever GS&P chief creative officer, part of leadership evolution at the SF agency

  26-08-2016 16:46
  
  Quite a few moves are afoot at San Francisco’s Goodby Silverstein & Partners (GS&P), as Margaret Johnson has been named as the agency’s first-ever chief creative officer — evolving her role as partner and executive creative director. Additionally, Derek Robson, managing partner, will take on the role of president — and, as part of the rising leadership team, Brian McPherson, director of account management, and Leslie Barrett, director of new business, along with B
  
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• Law firm Sayer Jones turns to Ink Digital for online brand refresh

  26-08-2016 16:29
  
  Melbourne-based law firm Sayer Jones has appointed international creative agency Ink Digital to provide the brand with a digital refresh.
  Ink’s brief is to recreate the year-old firm's current online presence to reflect its growing reputation as a forward-thinking, yet approachable legal team.
  Ben Sayer, partner at Sayer Jones, said: "We chose Ink as our digital partner because of the parallels in how we provide services. We're a specialised team of practitioners who place value on being b
  
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• Are brands over-investing in digital?

  26-08-2016 16:24
  
  From a distance the digital ad sector looks to be in rude health. In the UK, internet ad spend was up by 17.3% last year, outperforming the overall market which saw increases of 7.5%, according to the Advertising Association and Warc’s annual expenditure report.
  Many brands are bullish on the opportunities. Pete Jeavons, head of brand marketing at EE, believes that if brands “are brave” and happy to work collaboratively with people like vloggers then digital can do a &ldqu
  
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• Trademark Applications reveal how series Oakland Raiders are about Las Vegas move

  26-08-2016 16:20
  
  As rumors continue to circulate around NFL franchises moving, the Oakland Raiders have given their strongest hint yet that they are leaving California after a trademark application was submitted with the Las Vegas Raiders.
  The application was filled with the US Patent and Trademark Office earlier this week and spans a variety of goods and service classifications which would allow the Raiders to use the new name in future commerce dealings.
  While a submitted trademark application is not a guarant
  
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• Adblockalypse a year on

  26-08-2016 16:18 via campaignlive.co.uk
  
  It's been a year since Apple announced changes to iOS that would allow iPhone owners to block ads on Safari.
  
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• Brands are failing to represent LGBT people in mainstream marketing campaigns

  26-08-2016 16:12
  
  Lloyds Bank featured a same sex proposal in its brand campaign earlier this yearWhile brands are getting better at promoting cultural, age and gender diversity in marketing and advertising, there is still a lack of representation for the LGBT community, according to Joey Hambidge, client account manager at LGBT organisation Stonewall, who claims it is “noticeably lower”.
  “While campaigns around Pride season are encouraging and to be applauded, consistent year-round communicatio
  
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• Oreo kicks off TV and experiential campaign for new cookie flavours

  26-08-2016 15:33 via campaignlive.co.uk
  
  Mondelez cookie brand Oreo has launched a £3.4m multichannel campaign to promote its growing range of flavours.
  
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• Is there a future in programmatic audio advertising? Spotify certainly thinks so

  26-08-2016 15:30
  
  Spotify has led the way in serving audio ads programmatically, creating a platform for clients to serve bespoke, dynamic ads to target audiences in order to efficiently increase relevancy and impactfulness of their brand.
  Spotify has 70 million active free ad supported users who are exposed to 15” and 30” ads, according to the company. This means that an average free listener will be exposed to six ads within an average listening session of 180 minutes. Unlike with digital display ad
  
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• Newly-launched retail brand The Lounge Co. announces customer-centric business model

  26-08-2016 14:53
  
  Sofa Brands International has launched The Lounge Co, a new brand for 30-50 year olds, with a multichannel business model designed to reintroduce ‘tangibility’ to purchasing furniture online.
  Video of The Lounge Co.The Lounge Co. brand video, shot by Thinking Juice.
   
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  Following the launch of its London gallery at 104-108 Chiswick High Road last month, The Lounge Co. has announced a network of 20 independent retail partners.
  Julian Neal, director at SBI and chief execu
  
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• Coca-Cola hires new GB marketing boss as Bobby Brittain departs

  26-08-2016 14:33
  
  Coca-Cola’s GB marketing boss Bobby Brittain has left the company after more than 12 years in a variety of roles across the brand.
  He will be replaced by Aedamar Howlett, another Coca-Cola veteran who joined its bottler in Ireland – Coca-Cola Hellenic – before moving to the The Coca-Cola Company in 2001. She has worked across a range of marketing and commercial roles in the business in Ireland, latterly as country manager for Ireland. She also took time out from her role a
  
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• The Drum's Dogerati: Vote now to crown the top dog in marketing to celebrate National Dog Day

  26-08-2016 14:24
  
  People all over the world are celebrating National Dog Day, and to mark the occasion The Drum has been on the hunt for the top office pooch talent in the business via it's inaugural Dogerati research. 
  Earlier this week, we called on the advertising and creative industries to nominate their furry work friends to contest the title, and the response was barking mad.
  From managing paw-tners, to chief barketing officers and beyond, canines from all backgrounds were put forwa
  
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• The Drum's Dogerati: Vote now to crown the top dog in marketing and celebrate National Dog Day

  26-08-2016 14:24
  
  People all over the world are celebrating National Dog Day, and to mark the occasion The Drum has been on the hunt for the top office pooch talent in the business via it's inaugural Dogerati research. 
  Earlier this week, we called on the advertising and creative industries to nominate their furry work friends to contest the title, and the response was barking mad.
  From managing paw-tners, to chief barketing officers and beyond, canines from all backgrounds were put forwa
  
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• Slash Football's influencer-led Facebook Live show taps into the 'The Last Five' minutes of EPL fixtures

  26-08-2016 14:04
  
  Slash Football is forging its place among the big players in influencer driven football entertainment with its new Facebook Live show, The Last Five, which taps into the excitement around the final moments of English Premier league games on a Saturday.
  The new show runs every Saturday at 4:40pm, capturing the last five minutes of the 3pm kick-off EPL fixtures with high octane and entertaining coverage.
  It will be live streamed on Facebook from a studio with a host o
  
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• Flash Football's influencer-led Facebook Live show taps into the 'The Last Five' minutes of EPL fixtures

  26-08-2016 14:04
  
  Slash Football is forging its place among the big players in influencer driven football entertainment with its new Facebook Live show, The Last Five, which taps into the excitement around the final moments of English Premier league games on a Saturday.
  The new show runs every Saturday at 4:40pm, capturing the last five minutes of the 3pm kick-off EPL fixtures with high octane and entertaining coverage.
  It will be live streamed on Facebook from a studio with a host o
  
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• L’Oréal targets men for the first time as it evolves strapline to embrace diversity

  26-08-2016 14:01
  
  L’Oréal is featuring a man in a cosmetics ad for the first time as it focuses on a new tagline which aims to ‘celebrate diversity’. The campaign includes celebrities Cheryl Fernandez-Versini, Katie Piper and a list of influencers and bloggers. L’Oréal’s first male blogger and makeup artist Gary, aka ‘The Plastic Boy’, has been chosen to reflect the fact that more men are wearing makeup.
  Speaking to Marketing Week, Adrien Koskas, General Ma
  
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• Coca-Cola names new UK marketing director

  26-08-2016 13:22 via campaignlive.co.uk
  
  Coca-Cola has appointed former Ireland country manager Aedamar Howlett as its marketing director for the UK and Ireland - replacing Bobby Brittain, who has left the company.
  
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• Northumbrian Water Group to educate rogue flushers with mobile game from Mando and Milky Tea

  26-08-2016 13:07
  
  Northumbrian Water Group (NWG) has partnered with digital agency Mando and games developer Milky Tea to create a new mobile game to educate people about what should – and shouldn’t – be flushed down the toilet.
  Now free to download from the Apple Store and Google Play, Dwaine Dash stars comical character Dwaine Pipe promoting his simple message: “Only paper, pee and poo go down the loo”. The game educates players about a growing sewage problem: build-ups caused
  
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• Britney Spears fronts EE ad offering six months' free Apple Music

  26-08-2016 13:01
  
  Singer, who has just appeared in James Corden’s Carpool Karaoke, confronts Kevin Bacon about wearing her red catsuit in advertBritney Spears is fronting an ad campaign for EE to promote a tie-up with Apple Music.The mobile operator is offering new and upgrading customers six months’ access to Apple Music, the first time the service has partnered with a mobile operator in the UK. Related: Britney Spears – 10 of the bestContinue reading...
  
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• Havas London ex-chairman Moira: creative agency model 'on its last legs'

  26-08-2016 12:50 via campaignlive.co.uk
  
  Gerry Moira, the ex-chairman of Havas London, believes the creative agency as we know it "is on its last legs" as margins continue to be squeezed.
  
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• The digital marketing industry is still struggling to realise the data-driven revolution

  26-08-2016 12:37
  
  It’s fair to say that 20 years in the ad agency world has given me a pretty strong sense of what’s working and what’s not within the realm of digital marketing. But just 12 months since making the move from agency to ad tech provider, my thinking about the scale of the challenge facing our industry has evolved significantly.
  ComScore research shows that, globally, mobile usage now accounts for 60 per cent of time spent online, while desktop-based digital media consumption
  
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• How Budweiser tapped the mood of a nation to give out hundreds of thousands of free beers

  26-08-2016 11:53 via campaignlive.co.uk
  
  When Wales stunned a continent of football fans to reach the semis of Euro 2016, one beer brand with its finger on the pulse saw the opportunity to be at the centre of the nation's conversation. Here is how Budweiser pulled it off.
  
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• 'Carpool Karaoke is the gateway drug to our other content,' James Corden's EP on why successful shows need to exist beyond their TV time-slot

  26-08-2016 11:51
  
  When comedian James Corden took over the reins of The Late Late Show from fellow Brit Craig Ferguson in 2014 no one could have predicted its phenomenal global success over the last two years, not least the show’s executive producer Ben Winston. 
  Speaking to The Drum at the Edinburgh Television Festival, Winston says it was “without a doubt” a massive risk on both his and Corden’s part to take on the CBS show but in the “town of pilot seasons [Los Angeles]&rdquo
  
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• Hairy Bikers Diet Club appoints Space & Time Media to handle paid social and search

  26-08-2016 11:34
  
  Accordant Partners has appointed media planning and buying agency Space & Time Media handle to its Hairy Bikers Diet Club account.
  Stars of various BBC food-themed travel shows, The Hairy Bikers – Dave Myers and Si King - gained considerable support throughout their televised dieting journey and, as a result, have created the Hairy Bikers Diet Club to support their fans who still adore food but wish to lose weight.
  The club offers advice, recipes and exercise plans, all designed to pro
  
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• Lord Bell departs from Bell Pottinger to open new PR firm Sans Frontières

  26-08-2016 10:50
  
  Lord Tim Bell has stepped down from his namesake PR agency, putting an end to a 30-year tenure. 
  The Bell Pottinger founder, and former PR chief to Margaret Thatcher announced the intention to step down with immediate effect yesterday (25 August), with plans to open a new firm, Sans Frontières.
  In a statement, in which Bell himself was not quoted, the company said that the he "would like to step back from the day-to-day running of the business, but not to retire and fr
  
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• Lastminute.com creates content lab as it moves into native video

  26-08-2016 10:43
  
  Lastminute.com group has created a new content lab in Europe as the travel website steps up its ambitions of creating richer content and integrating product placements into its ads. 
  Operated by its media business, The Travel People, the lab will work with both travel and out-of-sector brands to create bespoke videos as well as produce its own series of video content that advertisers will be able to sponsor and contribute.
  According to Alessandra Di Lorenzo, chief commercial offic
  
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• British Gas launches online show to trumpet connected home offering

  26-08-2016 10:43
  
  British Gas is launching an online series to promote its role in the connected home.  
  Titled ‘Smart Street’, the reality TV-style show follows three families over three months, documenting how they go about their daily lives with various smart technology. One young couple has just moved into their first home, the other is a young family and the third is an older family with teenage children. Each creates their own video diaries to complement the footage captured by OgilvyOne.
  S
  
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• TalkTalk sponsors The X Factor for tenth year

  26-08-2016 10:38 via campaignlive.co.uk
  
  TalkTalk will continue its sponsorship of The X Factor for the tenth year with another user-generated ident campaign.
  
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• Campaign Viral Chart: Nike's 'Unlimited youth' shows no sign of ageing

  26-08-2016 09:05 via campaignlive.co.uk
  
  Nike's "Unlimited youth", the brand's latest inspirational ad, is running ahead of the competition and shows no signs of slowing down, in this week's Viral Chart.
  
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• Google could pay for using online news, Olympian Ryan Lochte secures new sponsor, WhatsApp to share data with Facebook

  26-08-2016 09:03
  
  In the same week that he lost two major sponsors following the controversy he created during the Rio Olympics Game, Ryan Lochte has signed an endorsement deal with Pine Bros. Softish Throat Drops which will see him appear an TV, online and print ads. 
  WhatsApp is set to begin sharing it's user data including phone numbers with parent company Facebook as part of the company's latest advertising push. According to Bloomburg, this is the first step Facebook has taken towards moneytizing the wo
  
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• Wins this week: Sainsbury's, M&S, Bauer Media, Mecca Bingo

  26-08-2016 08:48 via campaignlive.co.uk
  
  Two of the UK's biggest retailers have opted to part ways with their long-serving incumbents this week, as Sainsbury's and M&S concluded their advertising reviews.
  
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• AdAsia Holdings launches service to bridge the gap between influencer and programmatic marketing

  26-08-2016 04:03
  
  Digital ad platform AdAsia Holdings has launched CastingAsia, a data-driven influencer marketing service.
  The business is expanding its platform into the realm of the influencer marketing space because it believes there is a disparity between influencer marketing and data-driven approaches such as programmatic.
  Kosuke Sogo, CEO and co-founder, AdAsia Holdings, said; “Influencer marketing has always been about which influencer has the larger following or post engagements, without any insigh
  
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• DEA steals first 11 minutes of Narcos Season 2 from Pablo Escobar, shares it via Facebook Live

  26-08-2016 03:07
  
  Narcos Season 2 returns on September 2, but the DEA today gave fans a sneak peak by releasing the first 11 minutes of the first episode on Facebook Live. The DEA "stole" the clip from Pablo Escobar, which was not smart of them.
  Netflix posted the video acknowledging as much: "Stealing from Pablo is a bad idea. Better watch before he finds out."
  The Netflix marketing team also engaged with fans in the comments section of the video. Ibrahim Auf wrote: "Well done marketing team. This was
  
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• Truth goes #Squadless to stop teen smoking

  26-08-2016 02:30
  
  Truth Initiative is pulling out a new hashtag in time for the MTV VMAs to let kids know that smoking can seriously harm their spending cash, leading to less time with their friends.
  Truth, the largest non-profit public health organization dedicated to eradicating smoking, has teamed up with its two agencies of record, 72andSunny and Assembly, to promote #Squadless, a video starring Vine star George Janko and YouTube star Macy Kate.
  The video, which will debut on the 2016 MTV Video Music Awards o
  
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• ZMedia Soloutions: Event / Exhibition Director (Fluent French Speaking)

  26-08-2016 02:00
  
  Up to £55k + Comms:ZMedia Soloutions:
  Want to work for a highly successful media company? •    Averaging over 40% growth each year for the last six years (compared to an average of c.8%...
  London (Central), London (Greater)
  
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• Twist Recruitment: Freelance Copywriter

  26-08-2016 02:00
  
  £250 - £300 per day:Twist Recruitment:
  Exciting opportunity for a freelance copywriter At top brand and design agencyI am working with one of the top brand and design agencies in London. They produce award winning work for some of the biggest brands in the world. Their clients range from drink
  London
  
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• Salt: Community Manager - Gatwick

  26-08-2016 02:00
  
  £0.00 - £220.00 per day + DOE:Salt:
  My client a global FMCG manufacturer requires an experienced Community Manager to deliver a big consumer engagement project across some of their iconic brands.
  West Sussex, Gatwick
  
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• Gabriele Skelton: Senior Account Manager for integrated and comms agency

  26-08-2016 02:00
  
  £45000 per annum:Gabriele Skelton:
  This integrated branding and communications agency are now looking for an exceptional team player, who thrives when managing a variety of print and digital projects, to join their London team as Senior Account Manager.
  London
  
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• EMR | Specialist Marketing Recruitment: Head of Advertising/Production (Leisure/Retail)

  26-08-2016 02:00
  
  £50000 - £60000 per annum:EMR | Specialist Marketing Recruitment:
  My client, one of the world's leading leisure chains, is looking for an advertising/design/production manager to head up their internal design studio. The ideal candidate will come from a prominent consumer business with experience overseeing designers, a
  London
  
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• Carter Recruitment: Web Analyst

  26-08-2016 02:00
  
  Circa £35k basic plus bonus:Carter Recruitment:
  Exciting Web Analyst opportunity to play a central role within this UK brand's overarching strategy
  Hertfordshire
  
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