Marketing news

• Kids dream up where puppies come from in heartbreaking puppy mill PSA

  25-08-2016 23:06
  
  Another day, another made-up holiday – August 26 has been dubbed National Dog Day, and there’s no doubt that social media will be filled with heartwarming tributes to our canine friends.
  But it’s not all warm and fuzzy. The Humane Society is using the opportunity to remind people that puppy mills are still a huge problem in the US, and is asking people to sign a “puppy pledge” to help put a stop to the practice. According to The Humane Society, there are roughly 10,
  
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• Channel 4 takes home Channel of the Year award at Edinburgh TV Festival

  25-08-2016 20:51
  
  Channel 4 has been crowned Channel of the Year at the Edinburgh International Television Festival. 
  Hosted this evening (Thursday 25 August) by comedian, writer and presenter Katherine Ryan, the BBC, Kudos and "Carpool Karaoke" also took home gongs.
  Peter Kay’s "Car Share" won New Programme of the Year and Adele’s Nicki Minaj rap, featured on "The Late Late Show" Carpool Karaoke, took home TV Moment of the Year. 
  Festival director, Lisa Campbell, congratulated this year&rsq
  
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• Google celebrates the 100th anniversary of the National Park Service with 360-degree tours

  25-08-2016 20:46
  
  To celebrate the 100th anniversary of the National Park Service, Google has created a 360-degee experience that lets viewers take a virtual peek into some of the most breathtaking sites that can be found throughout the country’s parks.
  The experience lets visitors swim through a coral reef in Florida’s Dry Tortugas, kayak through icebergs at Alaska’s Kenai Fjords and visit the volcanic cliffs in Hawaii. Each virtual tour includes a local ranger who walks viewers through what th
  
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• Many parents have no idea what 'generation app' is doing online, research shows

  25-08-2016 19:41
  
  Parents are at a serious crossroads when it comes to what their teens are doing or seeing online, according to a National Cyber Security Alliance (NCSA) study of online safety attitudes and behaviors released today that reveals that up to 60 per cent of teens have online accounts that their parents are unaware of and 57 per cent of parents admit that they are in the dark about what their kids are dong online.
  Co-sponsored by Microsoft, the study was designed to better understand the dynamic onli
  
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• SonyLIV hands creative mandate to Publicis Worldwide

  25-08-2016 19:29
  
  Sony Pictures Networks’ (SPN) digital entertainment platform SonyLIV has awarded its creative mandate to Publicis Worldwide.
  The account was assigned to Publicis following a multi-agency pitch and will be handled by the agency’s office in Mumbai.
  Launched in 2013, Sony LIV is the company’s Indian video-on-demand (VOD) entertainment service which offers viewers 21 years of archival and original content from the network channels of SPN. Since being one of the first names in the O
  
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• Ad Council responds to Louisiana flooding with PSA called 'Our Turn to Help'

  25-08-2016 18:56
  
  With the ongoing destruction brought on by the floods that devastated south central Louisiana and southern Mississippi last week, the Ad Council has responded with the launch of a PSA seeking donations from around the country to aid in the disaster relief efforts.
  Working with Austin-based ad agency GSD&M, the PSA is entitled "Our Turn to Help" and shows a series of black and white photographs of rescued families & pets being carried by rescue workers, illustrating how they have helped t
  
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• Donald Trump 'brand' found to be unique while Clinton compared to American Airlines, the United States Postal Service and Visit Florida

  25-08-2016 18:53
  
  A study entitled "Candidates as Brands" has revealed that more U.S. voters relate to the brands aligned to Democrat U.S. presidential candidate Hillary Clinton than Republican Donald Trump.
  While the Clinton brand aligned with profiles of brands, including American Airlines, the United States Postal Service and Visit Florida, the Trump brand was unlike any brand found in the  database of more than 100,000 brands according to the study by leading global research agency Millwar
  
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• Twitter users sharing images of Cannes Burkini police incident could face legal action, warns French official

  25-08-2016 18:42
  
  A French official has warned social media users that they could face legal action if they share images of videos of police in France enforcing 'burkini bans'.
  Three municipalities in France have banned the item of clothing, which is designed to act as an alternative to traditional swimwear and covers both the body and head. It is mainly worn by Orthodox Muslim women for religious reasons, but has been outlawed in the likes of Corsica, Cannes and Nice on the basis that it defies Fr
  
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• Talent Edge Creative & Media: VP / Director Brand Strategy - Luxury

  25-08-2016 18:37
  
  £90k-£120k + Bonus DOE:Talent Edge Creative & Media:
  Talentedge Creative and Media are working with an international luxury brand who are developing a new business line.London (Central), London (Greater)
  
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• Planning documents reveal Amazon will open click and collect grocery hubs

  25-08-2016 18:36
  
  Amazon is reportedly considering opening “click and collect” grocery hubs as it looks to strengthen its footing in the highly competitive $800bn grocery market.
  The move would allow customers to buy food products online and schedule a 15-minute to 2-hour pick-up window at one of the possible locations being considered which include San Carlos and Sunnyvale, California as well as Amazon's hometown of Seattle.
  The pick-up hubs would complement Amazon’s current grocery offeri
  
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• Vice’s Shane Smith fights back against post-MacTaggart criticism

  25-08-2016 18:26
  
  Shane Smith, co-founder and chief executive of Vice, last night (24 August) delivered a warning to broadcasters to deliver the content that millennials are pining for, or get culled in a world where only nimble and dynamic companies will survive.
  “The baby boomers have had a stranglehold on media and advertising for an entire generation and that stranglehold is finally being broken by a highly-educated, ethnically diverse, global thinking, hard-to-reach generation — and media is
  
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• Brand purpose – latest Marketoonist

  25-08-2016 18:21
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• Financial Times marketing director: ‘Brands’ understanding of programmatic data is improving’

  25-08-2016 18:20
  
  Marketing Week’s Get With The Programmatic conference returns to London on 21 September.Hosted in partnership with Econsultancy, the event will explore future programmatic trends, the technology steering these advances, and the brands showcasing them.
  Sacha Bunatyan, global B2C marketing director at the Financial Times, is among the expert speakers who will be in attendance.
  Ahead of Get With The Programmatic, we spoke to Sacha to get her views on how the FT uses programmatic and how the t
  
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• Eseye Ltd: Digital Marketing Manager

  25-08-2016 18:17
  
  Up to £35k per annum, plus some potential for flexible working:Eseye Ltd:
  Join a rapidly growing and leading global supplier of M2M cellular connectivity, with a brilliant proposition but as yet underdeveloped marketing.
  Guildford, Surrey
  
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• Edinburgh TV Festival: Sky 1 admits to being 'more Homer than Marge' and Channel 5 claims it's "too clever" to be a copycat

  25-08-2016 18:11
  
  Day two at the Edinburgh TV Festival began with a bang as all six channel controllers took to the stage for a feisty leaders' debate. Throughout the day channel controllers were quizzed on a range of topics from diversity on and off-screen to new formats and whether we have indeed reached 'peak TV' with US 'Gamechangers' sharing their thoughts on talent, diversity and social media. 
  Channel controllers agree BBC shouldn't disclose top stars' pay
  Kicking off Thursday morning at Edinburgh TV
  
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• How far away are we from a cashless society?

  25-08-2016 17:27
  
  Lloyds recently announced the closure of 200 branches across the UK in a direct response to consumers deserting the high street in favour of digital channels. According to the taxpayer-owned bank’s chief executive, the use of branches has fallen by 15 per cent year on year – yet another sign that we’re moving towards a cashless society at an accelerated pace. 
  Although branch closures mean unfortunate job losses, the longer-term effect of the cashless society will see
  
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• Ad of the Day: Ikea invites viewers to meet the (delusional) stars fronting its latest catalogue

  25-08-2016 17:21
  
  Ikea has stolen The Drum's Ad of the Day spot, thanks to a tongue-in-cheek mockumentary-style campaign. 
  Showcasing exclusive 'behind the scenes' footage of the models featured in the brand's 2017 catalogue photo shoot, the ad gives a glimpse at what it's like to front a publication that's read by over 220 million people worldwide. 
  The revealing interviews with 'Shaving Man' and 'Bed in Breakfast Couple' give a fascinating insight into the dreams and aspirations of thos
  
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• Colle+McVoy spins off new design firm, 10 Thousand Design

  25-08-2016 17:20
  
  Taking its name from its home state’s license plate slogan, 10 Thousand Design has recently been launched in Minneapolis. The design firm was started by Colle+McVoy to meet growing marketing needs.
  10 Thousand Design is billed as a “new interdisciplinary brand design firm with a distinct, agile approach that is driven by innovation, inventiveness and the ever-shifting preferences of today’s consumers,” according to the new company’s press release.
  In essence, what t
  
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• EE on digital: If you are brave you can do a more powerful job than a TV campaign

  25-08-2016 17:14
  
  Following the success of its first Wembley Cup in 2015, EE is launching its biggest ever digital and interactive campaign, which will place decision making in its audience’s hands. For the first time 30,000 fans will be able to view the match from Wembley on 2 September as well as live on Youtube.
  The video series is being rolled out this August on football content producer, Spencer Owen’s YouTube channel, as he battles it out with fellow YouTuber Joe Weller to create a team str
  
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• EE: ‘If you are brave, digital can do a more powerful job than a TV campaign’

  25-08-2016 17:14
  
  Following the success of its first Wembley Cup in 2015, EE is launching its biggest ever digital and interactive campaign, which will place decision making in its audience’s hands. For the first time 30,000 fans will be able to view the match from Wembley on 2 September as well as live on Youtube.
  The video series is being rolled out this August on football content producer, Spencer Owen’s YouTube channel, as he battles it out with fellow YouTuber Joe Weller to create a team str
  
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• Four reasons why brands should have a music streaming strategy

  25-08-2016 17:10
  
  Too often, marketers take a pass on digital audio because they don’t have a "music initiative or music strategy.”  But a music strategy is every bit as critical to success as a “social media strategy” or an “email strategy” or a “location-based strategy” in today’s marketplace.
  Marketers want to connect with an audience.  And we know what audiences are doing: listening to music.  A music strategy is an audience strategy. 
  
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• Sainsbury’s agency swap shows supermarkets must prioritise marketing beyond Christmas

  25-08-2016 16:52
  
  The news that Sainsbury’s is ending its near 40-year relationship with AMV BBDO in favour of Wieden+Kennedy is a surprise given the departing agency’s work on popular Christmas ads such as Mog the Cat. Or maybe that’s exactly why they’ve been let go.
  Does Sainsbury’s really peak at Christmas?
  New data from YouGov BrandIndex shows awareness of Sainsbury’s advertising consistently peaks in the Winter months and then slides for the rest of the year.
  Boosted by it
  
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• Dentsu Aegis Network embraces enhanced shared parental pay

  25-08-2016 16:26
  
  Dentsu Aegis Network has made strides to bolster equality and diversity in its agencies by rolling out new measures to make it easier for new working parents manage the transition.
  The network says it’s the first advertising group to publicly introduce enhanced shared parental pay CSPP across the entire organisation, including Carat, Vizeum, iProspect, Isobar, mcgarrybowen, MKTG and Posterscope. The new policy goes beyond statutory rights and entitles co-parents, regardless
  
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• The Drum Network launches Business Jam to help ambitious agencies grow

  25-08-2016 16:02
  
  The Drum Network is taking its calendar of business events to the next level by launching Business Jam – a new monthly half-day conference aimed at helping its agency members to find fresh perspectives on the challenges faced by all ambitious and growing agencies.
  Conveying The Drum Network’s belief that bringing agencies together to help support and inspire one another can make a huge difference to agency success, The Drum Network’s Business Jams will take place in London and
  
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• Malibu takes Internet of Things forward with world's biggest rollout of connected bottles

  25-08-2016 16:00 via campaignlive.co.uk
  
  Pernod Ricard's coconut rum Malibu is embracing the idea of connected products on a scale not seen before, with the release next week of 40,000 near field communication-enabled bottles.
  
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• Rapp bolsters creative department with appointment of Andy Barwood

  25-08-2016 15:50
  
  Rapp UK has appointed Andy Barwood as creative partner to help lead the creative output across the agency including its data, technology and media offering.
  Barwood will report directly to UK executive creative director, Ben Golik, as they work together to spearhead the creative vision for clients.
  Earlier in his career, Barwood was creative partner at Karmarama working with brands such as B&Q, Porsche and Nintendo. Most recently, he was creative partner at Indicia where he led campaigns for
  
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• Deliciously Ella gets a new look ahead of first retail product launch

  25-08-2016 15:21
  
  Food blogger and Instagrammer Ella Mills has introduced a refreshed brand identity for her Deliciously Ella brand, ahead of the launch of her first retail product ‘Deliciously Ella Energy Balls’.
  The blogger, who is an advocate for vegan and natural food, launched her blog five years ago and has since accumulated millions of followers, published a book and opened a deli.
  Deliciously Ella worked with branding agency Ragged Edge on the rebrand, which includes a new design system and up
  
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• Snapchat versus Instagram: The war of the Stories

  25-08-2016 15:10
  
  You know the story. Mean old Instagram stole poor little Snapchat’s Stories leaving Twitter enraged and Facebook to simply shrug its shoulders and pretend it had nothing to do with it. Just as Snapchat was establishing itself as an exciting social media platform worthy of mainstream attention, Instagram snuck behind a filter and nicked the very thing that made it so attractive to brands looking to connect with younger audiences. It was an audacious move.
  But then again, it was probably to
  
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• WhatsApp will allow brands to message users as it opens data sharing with Facebook

  25-08-2016 15:07
  
  WhatsApp will start sharing user data with Facebook following significant changes to its privacy policy which will also allow businesses to send messages to users.
  The messaging app has said it will "coordinate" more with its parent company Facebook to do things like track basic metrics about how often people use its services and better fight spam on the platform.
  To do this, WhatsApp will loosen some of its restrictions around user data and give Facebook access to some limited informa
  
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• Fox Sports and Sports illustrated partner to take on ESPN's dominance

  25-08-2016 14:30
  
  Fox Sports has formed an advertising and editorial agreement with Sports Illustrated in an attempt to challenge ESPN’s dominance.
  The new partnership will see Sports Illustrated and Fox Sports share significant content such as news stories and video highlights as well as collaborating together on various editorial projects.
  Under the agreement the ad sales units of each company will also begin selling advertising across both entities, with the revenue being split between them.
  The relation
  
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• Fox Sports and Sports Illustrated partner to challenge ESPN's dominance

  25-08-2016 14:30
  
  Fox Sports has formed an advertising and editorial agreement with Sports Illustrated in an attempt to challenge ESPN’s dominance.
  The new partnership will see Sports Illustrated and Fox Sports share significant content such as news stories and video highlights as well as collaborating together on various editorial projects.
  Under the agreement the ad sales units of each company will also begin selling advertising across both entities, with the revenue being split between them.
  The relation
  
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• WhatsApp update paves way for brands to message users

  25-08-2016 14:19 via campaignlive.co.uk
  
  WhatsApp has updated its terms of service to allow businesses and users to talk to each other on its platform but says it doesn't want a "spammy" experience.
  
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• Facebook poised to take on Google with header bidding tech as it expands its Audience Network

  25-08-2016 14:13
  
  Facebook is thought to be expanding its Audience Network, which serves ads on sites and apps on third party websites and apps, as it also looks to cash in on the hot programmatic trend of using header bidding technology.
  The social giant’s wants to sell more ads via its mobile ad network and diversify beyond the gaming and utility apps that “dominate” its client base, according to a report from the Information, which also claims that it has set its sights on netting d
  
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• SundanceTV launches Tumblr fan art contest ahead of 'Aliens' 30th anniversary celebration

  25-08-2016 13:58
  
  Robert Redford founded SundanceTV in 1996 to celebrate creativity and distinctive storytelling – the Alien franchise certainly meets those criteria and in celebration of the 30th anniversary of the original Aliens, the network will show the four films each night from September 18 through September 20.
  Creativity and distinctive storytelling can also be found on Tumblr, and in conjunction with “The Alien Invasion” (what the network is dubbing its three-night event), SundanceTV i
  
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• Tesco plots same-day click and collect service as customer loyalty hangs on convenience

  25-08-2016 13:30
  
  Tesco is planning to roll out a new same-day 'click and collect' service in an attempt to keep pace with the increasingly competitive nature of online shopping.
  Britain’s biggest supermarket will offer the new service across nearly 300 stores nationwide and will charge customers £2 per slot between Monday and Thursday and £3 for Friday and Saturday.
  It will be made available in 90 per cent of Tesco stores which already offer the click and collect option and will require shopper
  
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• EE celebrates first UK carrier tie-up with Apple Music in Britney Spears spot

  25-08-2016 13:29 via campaignlive.co.uk
  
  EE has become the first UK carrier to partner with Apple Music and has released a new spot starring Kevin Bacon and Britney Spears.
  
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• The mansplaining of female achievement: Let's stop hailing 'the guy who got her there'

  25-08-2016 13:21
  
  I am the global planning director for one of the world’s largest advertising agencies, J Walter Thompson. I know I am responsible for creating ideas and projecting images on behalf of brands all over the world every day. That’s why gender equality and diversity are on my mind every day. They are hot topics at J Walter Thompson and within the advertising industry, because we have a long way to go to truly represent the society we live. And although we are challenging ourselves to do b
  
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• Uber launches Scheduled Rides feature in Europe, selects London as first city for roll out

  25-08-2016 13:17
  
  After six years of pioneering near-instant mobile transport requests, Uber is giving its app users the chance to book a ride up to 30 days in advance of travel.
  The Scheduled Rides feature launches at 4pm today (25 August) for those in London with an Uber for Business account or a Business Profile. It was originally trialled in the US in a soft 'early access' launch.
  The function will then be ‘steadily’ rolled out to all users in London over the next fortnight. Travellers will be abl
  
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• Smirnoff drives pink tractor through central London to steamroll cider push

  25-08-2016 12:49
  
  Vodka brand Smirnoff surely paid a hefty congestion charge today as it drove a raspberry-coloured tractor through London – all in the name of cider and PR. 
  In a bid to ‘surprise and delight’ commuters, Smirnoff toured the incongruous vehicle around iconic landmarks such as Westminster Bridge and Piccadilly circus. 
  Loading...
  The tractor will also be adding to the city’s traffic problem tomorrow (26 August) and will be stopping off at Broadway Market and Spital
  
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• From David Abbott's classics to Mog – a look back at some of AMV BBDO's most memorable ads for Sainsbury's

  25-08-2016 12:45
  
  Sainsbury's confirmed it has cut ties with its longstanding agency AMV BBDO yesterday (24 August), appointing Tesco's ex-agency Wieden + Kennedy to lead its advertising account. 
  The near 40-year relationship between AMV BBDO and the supermarket saw the duo create some memorable ads – from David Abbott's classic long-form print spots to its controversial Great War 'Christmas is For Sharing' campaign. 
  Here, The Drum takes at look back at some of the most memor
  
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• Will Facebook Lifestage be a hit with teenagers?

  25-08-2016 12:04
  
  Facebook is having another crack at teens with the launch of Lifestage, a video-based social app that goes back to the social giant’s university heritage, and looks to rival Snapchat’s dominance in this space.
  The app is both profile-driven and aimed at school kids, asking for their happy face, sad face, likes, dislikes, best friend, the way they dance and more. But instead of completing their biography with text, users must shoot videos. From there, they can build a profile that oth
  
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• Blood, sweat and brands: five ways marketers are building better brands

  25-08-2016 11:09
  
  The brand marketing landscape is in a constant state of evolution. Building and activating a brand that is relevant, interesting and that customers want to engage with is more vital than ever. Success relies on the way all elements connect across audience, platform and channel to drive results.  
  Here are five marketing trends that successful brands are tapping into right now. 
  Brand = Business 
  Disruptor brands such as Airbnb, Uber and Deliveroo have re-written the rulebook
  
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• Tesco to introduce same day click-and-collect service

  25-08-2016 10:44 via campaignlive.co.uk
  
  Tesco will allow customers to order groceries online and collect them in-store within three hours.
  
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• Tesco introduces same day click-and-collect service

  25-08-2016 10:44 via campaignlive.co.uk
  
  Tesco is now allowing customers to order groceries online and collect them in-store within three hours.
  
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• British Gas launches Gogglebox-style video series in smart homes marketing push

  25-08-2016 09:33 via campaignlive.co.uk
  
  British Gas has launched a "Gogglebox for energy" online content series as part of its latest marketing push in the UK connected homes market.
  
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• The ads don’t work: how three brands are going customer-centric to improve ad effectiveness

  25-08-2016 08:38
  
  With smaller budgets and teams, brands are seeking smarter, more data-driven routes to selling their products online. But in an era in which everyone has access to data and technology, more is needed to differentiate or brands risk over targeting the same customers over and over again.
  Speaking at the Forrester CX conference in Singapore today, Mastercard, Starwood and Standard Chartered agreed that despite all the tools at their disposal, they weren’t getting the results needed to meet bu
  
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• Morning Bulletin: Facebook to enter header bidding war, Sorrell on brands' digital ad overspend, UK government probes tech giants & Scottish Power reviews PR account

  25-08-2016 08:35
  
  Here are some of the stories from the world of media and marketing you should be aware of this morning. 
  A report set to be published today in the UK will claim that tech giants such as Facebook, Twitter and Google are deliberately shirking responsibility for fighting the threat of terrorism, the Wall Street Journal has stated. The report, published today by Parliament’s Home Affairs Committee, will address the role social media is playing in radicalism and terrorism. 
  "We are bu
  
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• Morning Bulletin: Facebook to enter header bidding war, Sorrell on brand's digital ad overspend, UK Government probes tech giants & Scottish Power reviews PR account

  25-08-2016 08:35
  
  Here are some of the stories from the world of media and marketing you should be aware of this morning. 
  A report set to be published today in the UK will claim that tech giants such as Facebook, Twitter and Google are deliberately shirking responsibility for fighting the threat of terrorism, the Wall Street Journal has stated. The report, published today by Parliament’s Home Affairs Committee, will address the role social media is playing in radicalism and terrorism. 
  "We are bu
  
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• Facebook to compete for Google's programmatic ad sales dominance

  25-08-2016 08:18 via campaignlive.co.uk
  
  Facebook is going head-to-head with Google in a bid to take the search engine's programmatic trading share.
  
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• 'This format has arrived' – The virtual reality revolution comes to news at CNN

  25-08-2016 08:00
  
  The experience of watching news is on the cusp of dramatic change that will transform the fundamental relationship between audiences and the stories they opt to consume.
  In recent weeks, viewers have been dropped into the midst of a firefight in Iraq with a full panorama of the ensuing chaos and terror; transported to a Donald Trump rally with an unlimited field of vision of the palpable anger and passion of those present; and invited to a Churrasco barbecue in a Rio favela with a 360-degre
  
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