Marketing news

• US Creative Work of the Week: San Francisco’s environmental department wants city dwellers to know that “real foodies compost”

  24-08-2016 22:21
  
  The farm-to-table trend is so yesterday. It’s all about composting now, and the environmental department of San Francisco is hoping that its latest campaign will convince the city’s foodies to move their food scraps from the table to the compost bin.
  Called “Real Foodies Compost” and created by San Francisco agency School of Thought, the campaign has been voted by readers as US Creative Work of the Week.
  According to San Francisco’s environmental department, 30 perc
  
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• Bouncing back already? Lochte linked with ‘Dancing With the Stars’

  24-08-2016 22:17
  
  It’s not exactly the contrition tour (yet), but according to Us Weekly, disgraced American swimmer Ryan Lochte is circling around the phenomenon that is Dancing With the Stars (DWTS). A source said that “Doing DWTS will be great for Ryan’s image. He will be able to show America that he’s a good guy who made a mistake. He’s still an Olympic champion! He will be great on the show.”
  Exclamation points notwithstanding, Lochte is most certainly in a pickle after lo
  
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• Urban Decay's "razor sharp" post causes a stir on social media

  24-08-2016 21:37
  
  Edgy beauty and cosmetics company Urban Decay is creating a stir on social media today with a recent post that has been garnering criticism on Facebook and Twitter.
  The controversy erupted when a line of eyeliner called "Razor Sharp," which comes in a number of colors, was featured in a post depicted with colored swatches appearing across the wrist of a model's hand along with the caption "Ready for some Razor Sharp Swatches, UDers?" 
  Ready for some Razor Sharp Swatches, UDers? #U
  
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• YouNow influencer receives scholarship because of his live streams

  24-08-2016 21:06
  For all the parents out there that think social media is distracting your kids, think again. YouNow, which has become a live streaming favorite among creators, recently hit a new milestone. Mike Smalls Jr., an 18 year old personality and comedian from Kalamazoo, Michigan has received $52,000 in scholarships to attend Michigan State, because of his live streaming. 
  He's amassed over 200,000 fans on YouNow which helped him connect with someone at the University who encouraged him to
  
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• Rebtel tackles American stereotypes of Indians in tongue-in-cheek campaign

  24-08-2016 19:53
  
  International calling company Rebtel is hoping that its latest campaign will resonate with Indians living in the US who are tired of being stereotyped by Americans.  
  The campaign falls under Rebtel’s ‘Speak Freely’ tagline, which the company unveiled earlier this year when it launched its 'Calling' app that lets users make international calls without an internet connection at a low cost.
  In the ads, Indians are shown “speaking freely” in the face of stereotype
  
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• LA honors famous Laker by declaring Kobe Bryant Day

  24-08-2016 19:47
  
  The City of Los Angeles has declared 24 August Kobe Bryant day, in commemoration of the former Laker superstar.
  Earlier this week the L.A. City Council announced that today (Wednesday 24 August) would be known as “Kobe Bryant Day” to commemorate the two jersey numbers that the 18-time All-Star player wore- 8 and 24- during his 20 years at the LA Lakers.
  "Among his astonishing list of accomplishments, Kobe Bryant's 20-year career with the Los Angeles Lakers ranks him No. 1 all-time fo
  
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• Wave of negativity surrounding Rio Olympics failed to reach Twitter's shores

  24-08-2016 19:05
  
  Despite all the criticism surrounding the Rio Olympics, the negative sentiment was largely absent from Twitter, according to new data from social research agency Kantar.
  Whether it was mass protests from discontent Brazilians, Russia’s exposed doping programme or poor attendance figures within the venues, the Rio Olympics sustained a wave of negative publicity before and during the Games.
  However, WPP’s research, data and insight division Kantar Twitter TV Ratings, conducted a s
  
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• Edinburgh TV Festival: BBC director of content opposes revealing stars' salaries and Channel 4 vows to throw its heart into the Paralympics

  24-08-2016 19:00
  
  The Edinburgh TV Festival has kicked off for another year with sessions from BBC One, ITV Digital, Channel 4 and Amazon taking centre stage on day one. 
  Highlights of the day include BBC One's Charlotte Moore revealing her position on controversial government plans to reveal stars' salaries and Channel 4's Jay Hunt offering to throw everything the broadcaster's got at the troubled Paralympic Games. 
  ITV Digital reaps rewards from BBC Three's online shift
  The first sessions of the
  
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• Sainsbury’s looks for ‘fresh perspective’ as it ends 40-year relationship with AMV BBDO

  24-08-2016 18:20
  
  Sainsbury’s has parted ways with AMV BBDO following a near 40-year association after, appointing Wieden+Kennedy as its new creative agency. The change means W+K has won back a major supermarket having lost Tesco last year to BBH.The move is surprising given AMV BBDO’s recent successes on the Sainsbury’s account, which have included award-winning festive campaigns such as Mog the Cat and the WW1 Christmas Truce.
  However, under AMV BBDO, some analysts have accused Sainsbury&
  
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• Former Top Gear producer admits BBC should have been harder on Jeremy Clarkson, says show and broadcaster already 'had a broken relationship'

  24-08-2016 18:20
  
  Andy Wilman, former executive producer of Top Gear, now executive producer of the Grand Tour, today (24 August) spoke openly about the “perfect storm” of Clarkson’s Top Gear and said while the BBC should have been harder in their punishment of the frontman, "killing" the show was not the solution.
  Speaking at the Edinburgh TV Festival, Wilman said Top Gear had been investigated internally prior to the Clarkson attack on Top Gear producer Oisin Tymon, and that there was a f
  
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• ‘We’re beholden to nobody’ – Creative Industries Federation chief John Kampfner talks post-Brexit negotiations

  24-08-2016 18:14
  
  The chief executive of the Creative Industries Federation (CIF) has detailed how the national membership organisation has “been incessantly in contact” with the government to ensure the sector is not overlooked during post-EU referendum negotiations.
  Speaking at an event in Edinburgh to celebrate the creative industries on Tuesday (23 August), CIF chief John Kampfner said that ensuring representation for the industry “was a daunting enough” task pre-Brexit, adding: &ldquo
  
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• McDonald's makes fun of American movies in campaign created by TBWA\Paris

  24-08-2016 18:13
  
  In a playful nod to the French view of American culture, a new commercial entitled "American Summer with McDonald's" takes a delicious bite at satire, comedy and pure fun while spotlighting new McDonald's food products. 
  For the campaign, McDonald's and TBWA\Paris asked director Ben Gregor to develop three thriller films with humorous allusions to the biggest American blockbusters: a shark attack, a declaration of love on the beach, and raft adrift in the middle of the ocean. 
  Featurin
  
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• RB’s UK marketing boss on innovation, social purpose and not being ‘everyone’s cup of tea’

  24-08-2016 18:08
  
  When it comes to RB, most people will recognise its products before the company name. Its brands include big household names such as Durex, Dettol and Vanish, and the company claims to be the second biggest TV advertiser in the UK in terms of spend.
  More recently, however, the company has put a bigger focus on shouting about its social purpose and appetite for innovation. At the Cannes Lions Festival this year, it organised a ‘hackathon’ in conjunction with Save the Children to come
  
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• KC’s Bernstein-Rein adds Steve Bullock as EVP

  24-08-2016 17:18
  
  Long-running Kansas City agency Bernstein-Rein (B-R) has upped its senior leadership quotient by adding former Mindshare Chicago managing director Steve Bullock. Bullock’s new role at Bernstein-Rein will be as EVP, director of insight & strategy.
  Bullock’s deep industry experience includes working at major global advertising agencies as well as founding and building his own successful planning consultancy, which worked with iconic clients such as McDonald’s, Whirlpool, Scot
  
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• Why I left advertising on a quest to invent, only to return years later

  24-08-2016 17:16
  
  I had been in advertising for a while when I decided to make the type of rash decision that temperamental creatives are mostly known for. I was working as a lowly copywriter when the weight of advertising unfairness became too much for me to bear. Frustrated and irrational, I did what any responsible young man with a wife and a newborn at home would have done...I walked in on a Friday, and I quit my job. Without a backup plan.
  That decision, while unadvisable, was powered by hope, not anger. Fue
  
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• Tesco’s ex-agency Wieden + Kennedy lands contested Sainsbury’s advertising account

  24-08-2016 16:50
  
  Sainsbury's has appointed Wieden + Kennedy to its advertising account, The Drum has learned, ending a near 40-year relationship between the supermarket and AMV BBDO.
  Although it was not believed to be one of AMV BBDO's biggest paying accounts, winning such a high-profile retail brand represents a coup for Wieden + Kennedy after it was unceremoniously dumped by Tesco last year.
  Sainsbury’s marketing director, Sarah Warby, said: “I’d like to thank AMV BBDO for the enorm
  
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• Banc of California agrees record naming rights deal with Los Angeles Football Club

  24-08-2016 16:28
  
  Banc of California has agreed a record naming rights deal with Los Angeles Football Club (LAFC) ahead of their 2018 entry to Major League Soccer (MLS).
  The banking group signed a 15 year deal worth a MLS record of $100.5m, which will see the club receive an estimated $6.7m per-season.
  LAFC’s 22,000 seater stadium, to be built on the site of the Los Angeles Memorial Sports Arena,  will be named the Banc of California Stadium upon its completion in early 2018.
  Banc of California will be
  
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• Study: People aren't watching less TV, they're just watching more video overall

  24-08-2016 16:21
  
   
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  The average person watches three and a half hours of TV every day, while spending another two hours a day watching content on smartphones, laptops and tablets, according to a new study by Clusters.
  “A few years ago, we were hearing about the potential ‘death of the TV’, linked to an increased use in devices and generally busier lives. However, that simply hasn’t materialized. People are watching just as much TV as they always have done, but they are now
  
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• Virgin nails Corbyn – but was Branson's PR ploy really about bringing down BA and not the Labour leader?

  24-08-2016 16:15
  
  At around 1pm yesterday afternoon a very casual newsletter-esque email popped into my inbox from Virgin Trains. I have never signed up to the Virgin Trains media list. How odd. It had seemingly gone to a very similar mailing database that the Conservative Party uses, jam packed with Tory-leaning 'influencers' and media types. I can’t prove that, but I am just putting it out there.
  There was then an immediate but very giddy flurry of social media activity, complete with pictures of Jeremy&n
  
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• April-Six: Associate Creative Director Copywriter

  24-08-2016 16:06
  
  Up to £65,000 (depending on experience) + benefits :April-Six:
  We are looking for an inspiring, talented copywriter to lead, drive and inspire our copy department...
  Harefield, Uxbridge
  
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• Mark Ritson: Ryan Lochte’s Rio antics have opened up the lucrative douchebag market

  24-08-2016 15:58
  
  Despite winning a gold medal, it has proven to be a pretty ordinary Olympics for Ryan Lochte. The American swimmer has lost four lucrative endorsement deals in the last few days all because of a late night bender in Brazil.
  After a big night out in Rio, Lochte and three fellow swimmers stopped at a service station. Discovering the toilet to be locked they urinated outside on the forecourt and Lochte allegedly engaged in a bit of mild, pissed-up vandalism.
  It’s not exactly the stuff o
  
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• Sir Martin Sorrell: ‘Brands are starting to question if they have over-invested in digital’

  24-08-2016 15:40
  
  WPP’s CEO Sir Martin Sorrell expects growth in digital ad spend to slow over the next few years as concerns over viewability, ad fraud and measurement impact budgets.
  Speaking on the company’s earnings call this morning (24 August), Sorrell said brands are increasingly questioning their digital ad spend. He cited the example of Procter & Gamble, which is planning to cut investment in targeted Facebook advertising after admitting it went too far.
  He explained: “What has real
  
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• Chelsea's Eniola Aluko on being Under Armour's first female athlete in the UK

  24-08-2016 13:47
  
  Under Armour has signed its first female athlete in the UK after agreeing terms with Eniola Aluko, in a deal which the Chelsea and England international footballer hopes will cause other brands to take notice and follow suit.
  The US sports brand has partnered with the 29 year-old in a multi-year deal, which was negotiated by MediaCom's Mesha Sher, and will see Aluko join fellow UK brand ambassadors such as tennis star Andy Murray and heavyweight boxing champion Anthony Joshua.
  Mis
  
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• Jacob’s recruits Blur’s cheesemaking Alex James as it looks to position itself as a lunchtime option

  24-08-2016 13:30
  
  Jacob’s Crackers is hoping to own a bite of the lunchtime category by taking on the humble sandwich in a new campaign fronted by Blur bassist and farm owner Alex James.
  In what Jacob’s is billing as its “heaviest weight social media spend” to date the #CrackinDiscoveries digital campaign is an extension of the brand’s £15m Crackin’ campaign that it launched at the beginning of the year - its largest in more than ten years.
  The idea is to position Jacob&r
  
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• BuzzFeed restructures news and entertainment divisions to become 'cross-platform media company'

  24-08-2016 13:18
  
  BuzzFeed is to split into two distinct divisions in a bid to separate its news content from its entertainment offering. 
  The media giant will now operate BuzzFeed News as well as a newly-created entity dubbed BuzzFeed Entertainment Group (BFEG). 
  The move is designed to cement the publisher's position as a dominant player in the digital video space, and was brought to light after Vanity Fair published a memo sent to staff from BuzzFeed chief executive Jonah Peretti. 
  The
  
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• The Drum Network does retail: Selling luxe online

  24-08-2016 12:59
  
  The British luxury goods market is expected to boom in the future, but what will drive this growth? George Theohari of Speak Media suggests that digital will be crucial to the British luxury sector.
  The last few years has been a prosperous time for British luxury brands, with high demand from overseas driving sales of everything from Burberry trench-coats to Bentley cars. And despite an uncertain outlook in key markets, a recent forecast by
  
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• Possible announces raft of creative and design hires to boost London team

  24-08-2016 12:23
  
  WPP-owned agency Possible has bolstered its creative department, hiring a new creative director and announcing a string of fresh appointments. 
  Award-winning creative Max Chanan, previously of Sid Lee, AKQA and McCann is poised to take on the role of creative director at the London agency, and will be supported by Swedish creative team, Christian Oldelmaln and Jesper Ellesson. 
  Meanwhile, designer Renato Campana will join the team as design director from Isobar in Brazil, whe
  
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• Everything You Need to Know – About Content Marketing: Measurement

  24-08-2016 12:05
  
  The Drum has launched episode four of Everything You Need to Know – About Content Marketing, in association with PulsePoint, a video series designed to give marketers all the essential information they need about this hot industry topic in an easy to digest under-three-minute video.
  The fourth episode, Measuring Effectiveness, covers the methods available to determine the success of content marketing campaigns.
  The issue of measurement is of pressing concern in the industry. In fact, the C
  
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• The 'Experience Era' is reshaping the way we use information

  24-08-2016 11:59
  
  Information used to be a scarce commodity which was sought and valued. With limited methods to distribute knowledge, those that possessed it remained in the minority. Those with the knowledge had the power.
  We now live in a time where information is plentiful and the way it’s used is in a state of change; simply having information is not enough. It must be utilised.
  Over the last 20 years, plenty has changed around how information is used. As consumers, we are moving from an age
  
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• Melania Trump hires the lawyer who sued Gawker to threaten action against the Daily Mail for 'escort' claims

  24-08-2016 11:55
  
  Former model Melania Trump has threatened to take legal action against the Daily Mail, Politico and several other news outlets over allegations they published claiming she worked as an escort. 
  The wife of Republican presidential candidate Donald Trump has placed the publishers "on notice... for making false and defamatory statements about her supposedly having been an 'escort' in the 1990s".
  No lawsuits have yet been filed, but Trump has enlisted Charles Harde
  
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• How Paddy Power Betfair is using its combined £300m marketing firepower

  24-08-2016 11:50 via campaignlive.co.uk
  
  Paddy Power Betfair has significantly boosted marketing spend after creating one of the biggest gambling companies following the merger of the two brands this year.
  
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• Consultancies could reap Brexit windfall as businesses lobby for favourable EU departure terms

  24-08-2016 11:50
  
  Lobbyists for the UK’s business interests are rubbing their hands at the prospect of hundreds of millions of pounds coming their way as businesses push to ensure that a "good Brexit" scenario prevails when the UK eventually leaves the EU.
  PR firms have witnessed a Brexit bounce with the Times reporting that some of Britain’s biggest consultancies could see revenues jump 40 per cent as companies strive to protect their interests at home and abroad.
  Bell Pottinger founder Lord Bell, co
  
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• If we did social media for... Mary Berry

  24-08-2016 11:49
  
  Mary Berry’s online persona is a riddle, wrapped in an Arctic roll, baked inside an enigma. Numerous Twitter feeds dedicate themselves to capturing the magic of the TV baker’s accidental innuendo. There’s even a Mary Berry Biting Into Things Tumblr. But none of these are the real deal. The only official sign of Queen Mary is a verified Facebook page, which (apart from event and product plugs) gets less action than an over-steamed spotted dick.
  While we love her on The Great Bri
  
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• Havas Lynx harnesses UVA-reactive posters to protect HSS Hire builders from skin cancer

  24-08-2016 11:39
  
  Construction workers make up 55 per cent of UK skin cancer suffers – healthcare creative agency Havas Lynx, construction company HSS Hire and Cancer Research established a brief to address this.
  The agency created UVA-reactive posters, based on the generic construction hardhat warnings, however, when UVA rays reach levels where workers are most at risk, the graphic will transform into a red skull. 
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  The posters, which will be erected around the Bloombery development on Queen
  
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• From 'chief bake officers' to ad campaigns planned 12-months out – how brands are taking a slice of The Great British Bake Off effect

  24-08-2016 11:30
  
  As the Great British Bake Off returns to our screens this week, a raft of brands are readying what will be their most important marketing push of the year. For some, the 11-week programme on BBC One – which attracts between 12 and 14 million viewers – will do more for the bottom line than Christmas or Easter and with that has come the creation of job titles such as “chief bake officer” and the roll out of marketing campaigns that have been planned over a year in advance.
  
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• Tesco provokes national passions after renaming Scottish strawberries as British

  24-08-2016 11:26 via campaignlive.co.uk
  
  Tesco has found itself in a social media storm after it changed the name of its strawberries and replaced the Scottish saltire on the packaging with the union flag.
  
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• Movers and shakers: News UK, Kia, Mcgarrybowen, Possible, DigitasLBi, Rapp and more

  24-08-2016 11:25 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Paralympics supporters join crowdfunding campaign to fill empty seats

  24-08-2016 11:05
  
  Paralympics supporters have set up a crowdfunding page in a last ditch attempt to ensure a respectable turnout at the Rio Games, after athletes faced the prospect of competing within near empty stadiums.
  ‘Save the 2016 Paralympics’ aims to raise £7m to purchase remaining tickets for people wishing to attend, after it emerged that just 12 per cent of the ticket allocation for next month’s event had been bought.
  Amongst those backing the ticket drive is Paralympic runner No
  
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• Secret Marketer: Learn from the Olympics and work on your strengths, not your weaknesses

  24-08-2016 10:54
  
  The Olympics are over, with the best ever medal haul for Great Britain. Euro 2016 is a distant memory with different associations depending on whether you are Welsh or were supporting the Three Lions – or for that matter, Northern Ireland or the Republic of Ireland.
  Studying success in other realms is always very interesting. One of the things that this summer of sport started me thinking was: what are the elements that are essential to winning? In the case of the British gymnastics team,
  
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• EU states call for relaxation of internet privacy laws

  24-08-2016 10:43
  
  France and Germany are leading calls for a relaxation of European privacy rules to allow interception of private internet communications to aid the fight against terror.
  Both states have asked the European Union’s executive body to instruct messaging services to decrypt communications between terror suspects to aid investigators as national security agencies struggle to intercept and decode a stream of messages between Islamic State militants and other extremists.
  Speaking at a joint press
  
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• WPP shakes off Brexit blues as revenues rise

  24-08-2016 10:31
  
  Advertising behemoth WPP has steadied following a post-Brexit wobble to post a 4.6 per cent increase in like-for-like group revenue for July with net sales increasing by 1.9 per cent.
  Most pertinently WPP was boosted by an improved UK performance over the most recent quarter which the business attributes to a rapid devaluation of Sterling since the referendum result.
  Despite apparently being in fine fettle WPP is urging caution going forward however, with other global concerns besides Brexi
  
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• JICWEBS soon to issue its first anti-ad fraud certification seals to participating brands

  24-08-2016 10:00
  
  The UK and Irish Joint Industry Committee for Web Standards (JICWEBS) has implemented the next step in its objective to stamp out ad fraud practices.
  Later in the year, companies will be able to receive an ad audit, ensuring their processes are in line with industry standards to reduce the risk of fraudulent ads being served.
  The body in May issued ‘Good Practice Principles’ for publishers, agencies and ad tech companies to adhere to, offering them the opportunity to be audited to re
  
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• Facebook, Twitter, Google News and other online platforms will cost UK newspapers £500m by 2026, says study

  24-08-2016 09:56
  
  It’s no secret that the emergence of news-hosting platforms such as Google News, Facebook and Twitter are biting into the revenue of traditional newspaper outlets, but new research says it will cost UK newspapers £500m by 2026. 
  OC&C Strategy Consultants embarked upon consumer research of 10,000 people to find what the extent of the damage was in the UK, and revealed that such platforms were projected to gain a more dominant hold of news streams and traffic, costing the
  
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• Morning Bulletin: Channel 4 horror show, Amazon’s ‘secret’ drone testing ground & NYT hack

  24-08-2016 09:52
  
  This morning’s bulletin includes an unfortunate error at Channel 4 exposing children to a grisly preview of the Walking Dead, the apparent discovery of Amazon’s secret UK drone testing ground and an investigation into the believed targeting of the NYT by Russian hackers.
  AdWeek focusses on one artist's cross-country adventures after Samsung sponsored illustrator Timothy Goodman to take its Galaxy Note 7 device on a road trip to record local sights and social media for an in
  
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• Nowhere to hide: how to survive the changing metrics of mass advertising

  24-08-2016 09:32
  
  Like any fast-paced industry, advertising in the digital age is facing relentless challenge. Consumers today are the arbiters on products, services, brands and experiences and are perpetually holding businesses to account. In this digital world our sphere of influence is not only broader, it’s global. We are in reality judged by our actions and those of the company we keep. That is a big call and one that should keep us all on our toes. So for marketers and business leaders it’s
  
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• WPP's profits rise 10% but UK growth slows over Brexit worries

  24-08-2016 09:09
  
  Sir Martin Sorrell’s group says British advertisers held back spending in the first half of the year – but says there could be signs of a ‘post-Brexit vote recovery’Sir Martin Sorrell’s WPP has reported a healthy boost in revenues and profits in the second quarter but saw revenue growth slow in the UK as advertisers held back spending over concerns about the Brexit vote.WPP has reported headline profits up by 10% to £769m and global revenues of £6.5bn in
  
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• Editorial maneuvers at Wall Street Journal sees Asia editor Paul Beckett leave for Washington DC

  24-08-2016 09:09
  
  The Wall Street Journal (WSJ) has made a series of changes to its senior staff, resulting in its APAC editorial now being overseen by Andrew Dowell.
  He takes the stewardship of editorial in the region from Paul Beckett who is leaving to become the Washington DC Bureau chief.
  Dowell is moving to Hong Kong in December after spending the past year working at WSJ as deputy financial editor. In that role he had made inroads in covering APAC already as, according to WSJ, he oversaw coverage of the mel
  
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• KFC gives away sunscreen that smells like fried chicken

  24-08-2016 08:45 via campaignlive.co.uk
  
  Would you like some SPF30 lotion that smells good enough to eat? Too late!
  
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• TubeMogul stakes claim as ‘first independent DSP’ in China as it announces Shanghai and Chengdu offices

  24-08-2016 08:25
  
  TubeMogul officially opened the doors to its China operations at an event in Shanghai today, after spending time growing its Shanghai office to six people and its R&D office in Chengdu to 50.
  China now accounts for its second biggest development hub, after its US R&D office, which is said was a commitment to localising the technology for client and partner needs in China.
  According to TubeMogul MD for Greater China, Jeffery Zheng, independence and transparency has been welcomed by client
  
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• The Independent readership surges after switch to online-only

  24-08-2016 08:07 via campaignlive.co.uk
  
  The Independent grew its overall readership by close to 50% in its first quarter as an online-only publication, as the UK national newspaper market's mobile readership exceeded its print audience.
  
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