Marketing news

• Marketo announces CMO change with Pattabhiram taking helm, Dholakia departing

  23-08-2016 23:09
  
  San Mateo, California-based engagement marketing software company Marketo has announced a senior marketing leadership change with Chandar Pattabhiram moving to senior vice president and chief marketing officer (CMO), replacing Sanjay Dholakia, who has decided to leave the company to spend more time with family. Additionally, chief administrative officer (CAO) Fred Ball will also be leaving the company. Pattabhiram will report to CEO Phil Fernandez and sit on Marketo’s executive staff.
  &ldq
  
  Read more

• Color choice, photo choice on social media can indicate mental health, researchers say

  23-08-2016 21:41
  
  Researchers have created a machine that checks Instagram photos to diagnose depression and other mental illnesses in a study conducted at two leading U.S. universities that suggests there is a connection between usage of color and the mental state of a person.
  The researchers have also developed a machine that spots depression in people by identifying the images posted by individuals.
  Social media can give insights into a person's mental state and personal life, and a new study conducted by
  
  Read more

• Color and photo choice on social media can indicate mental health, researchers say

  23-08-2016 21:41
  
  Researchers have created a machine that checks Instagram photos to diagnose depression and other mental illnesses in a study conducted at two leading U.S. universities that suggests there is a connection between usage of color and the mental state of a person.
  The researchers have also developed a machine that spots depression in people by identifying the images posted by individuals.
  Social media can give insights into a person's mental state and personal life, and a new study conducted by
  
  Read more

• Consumer and enterprise business gravitating toward the 360-degree video, amid predictions of a promising next step for wearable cameras

  23-08-2016 21:04
  
  While most new technologies experience a slow market entrance, 360-degree video will likely skip that trend, thanks to its ties to virtual reality (VR) and early investment from major technology players including Facebook, Samsung, and YouTube.
  As virtual reality becomes more mainstream, 360-degree video has increased the demand for 360-degree cameras to the point where they are expected to reach four million sold by 2021, with nearly two million shipments of the prosumer 360-degree camera [Pros
  
  Read more

• Advertisement

• Technology and quick service companies lead growth in mobile performance advertising

  23-08-2016 19:08
  
  Gaining coveted space on consumers' smartphones and tablets, Opera Mediaworks observes today in its quarterly mobile marketing report  that companies in the technology/gadgets vertical have invested the most heavily in mobile direct response (DR) over the past year, capturing 24.3 per cent of ad dollars spent on performance campaigns.
  Among those campaigns, the most successful have been for apps that offer daily utility to the user, such as those that increase photo storage or track stocks
  
  Read more

• Russell Athletic turns state championship anguish into motivation in "Settle Your Score"

  23-08-2016 18:54
  
  The anguish of losing a state championship can have a profound and lasting impact for young football players, however Russell Athletic has created a compelling new short film which aims to use the poignancy of such experiences as motivation for success.
  The Kentucky-based sports brand and its agency, Kansas City-based Barkley partnered with Robert Clark, the photographer of the original Friday Night Lights, to create a new campaign which aims to inspire each team to turn the one thing that haunt
  
  Read more

• Russell Athletic turns state championship anguish into motivation in 'Settle Your Score'

  23-08-2016 18:54
  
  The anguish of losing a state championship can have a profound and lasting impact for young football players, however Russell Athletic has created a compelling new short film which aims to use the poignancy of such experiences as motivation for success.
  The Kentucky-based sports brand and its agency, Kansas City-based Barkley partnered with Robert Clark, the photographer of the original Friday Night Lights, to create a new campaign which aims to inspire each team to turn the one thing that haunt
  
  Read more

• Bullitt adds “Top Gear” director Scott Weintrob to roster

  23-08-2016 18:43
  
  Creative studio and filmmaker collective Bullitt gained some high-octane power with the recent addition of director Scott Weintrob. Weintrob’s brand of high action storytelling can be seen in his global spots for brands including Audi, Ford, Hyundai, Lenovo, Cadillac, Volvo, and Acura. His work on Walkers for Abbot Mead Vikers BBDO was awarded at Cannes, D&AD and the Creative Circle Awards.
  Weintrob joins a roster that already includes some incredible directing talent, including Bullit
  
  Read more

• Advertisement

• Campbell’s Chunky soup launches “Everyman All-Star League” for fun and prizes

  23-08-2016 18:35
  
  Campbell’s Soup is no stranger to the NFL. It’s Chunky line of soups has long been promoted with the “Mama’s Boy” commercials featuring everyone from Reggie White in 1997 to Jerome Bettis, DeMarcus Ware, Donovan McNabb, Victor Cruz and Clay Matthews getting meal advice from their “mothers.”
  Now, Campbell’s Chunky soup, the official soup of the NFL, is ditching mom in favor of the everyman. The Everyman All-Star League is a new multi-platform campai
  
  Read more

• How brands marked 25 years of the World Wide Web on Twitter

  23-08-2016 18:21
  
  Happy 25th birthday to the internet.
  On this day 25 years ago (23 August), renowned British computer scientist Sir Tim Berners-Lee launched the world wide web in the hope that it might catch on. 
  Marking the moment, brands took to Twitter to celebrate the birth of the online arena, paying homage to the platform that offered them vast reach to customers across the globe.
  Below we’ve listed some of the finest brand tweets carrying the #InternautDay hashtag which trended a
  
  Read more

• The Formula One teams who are leading the pack on social engagement

  23-08-2016 17:55
  
  The most marketable Formula One teams and drivers may not necessarily be those at the front of the pack, according to new research from Digital sports engagement agency WePlay.
  As the viewing habits of younger audiences continue to shift to digital, the value of engagement across social is becoming increasingly significant for sponsors and rights holders within Formula One and sport in general.
  London-based agency WePlay has partnered with social video analysts Burst Insights to rank the Fo
  
  Read more

• The Marketing Academy opens its Fellowship programme for fourth year

  23-08-2016 17:37
  
  The Marketing Academy has opened applications for its nine-month board level accelerator Fellowship programme. It is designed for CMOs in the UK and Europe who demonstrate ambition and the potential to become a CEO or take on wider board roles.
  Fellows will attend masterclasses covering different elements of board-level stewardship, from corporate finance to governance, organisational design, operational effectiveness and supply chain.
  Alongside the education programme is a mentoring scheme, pro
  
  Read more

• Absolut hopes to establish itself as an ‘exciting night time brand’ with newly designed bar aesthetics

  23-08-2016 17:31
  
  Absolut has introduced a new set of on trade brand tools to position itself as an “exciting night time brand” and unify its looks and feel across all markets.
  The vodka brand worked with design agency Butterfly Cannon and carried out a series of workshops to audit Absolut’s and its competitors' existing point of sale materials, in order to craft a creative platform underpining how the brand should appear in bars across the globe.
  Dubbed ‘Urban Sculpt’ the creative i
  
  Read more

• Virgin Trains defends brand by challenging Jeremy Corbyn's overcrowding claim

  23-08-2016 16:55
  
  Virgin Trains has hit back at Jeremy Corbyn's claim that he could not get a seat on a 'completely ram-packed' service and had no other choice than to sit on the floor.
  Over a week ago, (Tuesday 16 August), video shot by freelance filmmaker Yannis Mendez showed the Labour leader sitting on the floor of a three-hour commute from London to Newcastle where he eventually faced off against challenger Owen Smith in an all-important debate. The gesture gained substantial traction in the media and o
  
  Read more

• Macmillan preps for brand overhaul as it looks to become ‘more inclusive and gritty’

  23-08-2016 16:43
  
  Macmillan Cancer Support is prepping a brand overhaul, with a new strategy set to launch in early 2017, as it looks to “move away from metaphors” and tell consumers about the charity’s different services.
  Speaking to Marketing Week, Richard Taylor, Macmillan’s executive director of fundraising, marketing and communications, revealed that the charity will have appointed a new creative agency by the autumn, “immersed them in our work by Christmas” and launch ne
  
  Read more

• Bots, umbrellas and your daily commute: A new approach to customer experience

  23-08-2016 16:43
  
  The way brands interact with customers is rapidly changing. You can see it in the rise of Facebook’s bot network. But still, many of us aren’t quite sure how to speak to one. So as the service hit 11,000 users this month, the social network made interacting with its bots more intuitive. Facebook knows the user has to come first.
  Facebook’s move to make its bot interface more seamless reflects a changing approach to customer experience. Brands are using technology to integrate t
  
  Read more

• Channel 4 rapped for airing 'Walking Dead' Amazon ad during kids' film

  23-08-2016 16:31 via campaignlive.co.uk
  
  An administrative oversight resulted in Channel 4 showing a potentially frightening ad for Amazon Prime,promoting The Walking Dead, during a screening of the family animation Rango.
  
  Read more

• Channel 4 rapped by the ASA for airing 'Walking Dead' Amazon ad during kids' film

  23-08-2016 16:31 via campaignlive.co.uk
  
  An administrative oversight resulted in Channel 4 showing a potentially frightening ad for Amazon Prime,promoting The Walking Dead, during a screening of the family animation Rango.
  
  Read more

• Is your office pooch the top dog in marketing? Enter The Drum's Dogerati to celebrate National Dog Day

  23-08-2016 16:01
  
  To celebrate National Dog Day on Friday (26 August), The Drum is asking its readers to paws for thought and nominate their resident office four-legged friend to win the accolade of marketing’s Top Dog.
  What better way to celebrate your loyal office pooch than to nominate it to take part in The Drum's inaugural Dogerati project? 
  The Drum is hounding readers from all areas of the creative industries to take part, so, whether you’ve got a programmatic pug, a creativ
  
  Read more

• xHamster wants to send Making a Murderer's Brendan Dassey to Wrestlemania if he walks free in the next 90 days

  23-08-2016 15:59
  
  Porn site xHamster has initiated an unconventional stunt, electing to send Brendan Dassey of Making a Murderer ‘fame’ to Wrestlemania – if he remains a free man.
  Dassey was imprisoned in 2005, aged 16, accused of helping his uncle Steven Avery murder Teresa Halbach (25)  whose remains were never secured. The pair received life sentences with convictions which the true crime documentary Making a Murderer has since shone doubt upon.
  US Magistrate Judge William Duffin of
  
  Read more

• Twitter's Japan revenues overtake UK to be biggest market outside US

  23-08-2016 15:55 via campaignlive.co.uk
  
  Japan has overtaken the UK to become Twitter's largest market outside the US.
  
  Read more

• EU, me and the social media filter bubble

  23-08-2016 15:50
  
  I was convinced that the referendum decision on 24 June would be for Britain to remain in the European Union.
  It seemed that almost everything I read was in favour of the status quo.
  In fact social media called the result of the EU referendum correctly. Like many people I wasn’t looking hard enough.
  Blowing Facebook filter bubbles
  The Facebook newsfeed reinforces existing biases. It isn’t a good place to start if you’re seeking to be informed about political discourse.
  The medi
  
  Read more

• Coca-Cola bottle leads UK's top ten most recognised brand packages

  23-08-2016 15:44 via campaignlive.co.uk
  
  Coca-Cola's glass bottle is the most recognisable brand packaging sold on British shelves, according to a survey.
  
  Read more

• Helen Tupper: Coaching teams makes them more likely to succeed than judging them

  23-08-2016 15:41
  
  I read a quote recently that said a manager should be “more like a coach and less like a judge“. It struck a chord and made me think about how I interact with my own team. Rather than make up my own answers to this question, I asked them directly about what they thought of my management. The answers were revealing. When I was in judging mode, I made my team feel they “couldn’t ask for help” and “didn’t want to do anything wrong”. Conversely, when
  
  Read more

• The top 10 most pirated shows of August 2016

  23-08-2016 15:00
  
  Last month there were major attacks by the US federal government on torrenting. Kick Ass and Torrentz.eu were left shut down resulting in a massive decline in their usage. The Pirate Bay is still in use and Mr. Robot stole the month. As pirates move to streaming there will be a big shift in in finding content.  Here are the full charts and insights from SimilarWeb. 
  There have been some recent shakeups in the online torrenting world that have changed how, and where,  people a
  
  Read more

• An interview with Nielsen Social President Sean Casey about the new Social Content Ratings

  23-08-2016 14:42
  
  At the beginning of August, Nielsen launched Social Content Ratings – a new social TV measurement index that includes both Facebook and Twitter data about individual TV shows. The prior iteration had only included the Twitter conversation; future iterations will include data from the Facebook-owned Instagram and other social platforms.
  The metrics being provided are in line with the social measurement guidelines created by the Media Rating Council (MRC), separating “authored” c
  
  Read more

• 'A picture is worth a thousand words' - Sony Entertainment’s digital marketing lead on why the studio is turning away from Twitter

  23-08-2016 14:12
  
  Like many brands, Sony Pictures Entertainment is turning to Snapchat. Just last week, the studio was first out of the gate with the messaging app’s shiny new 360-degree ad format – but far from being a gimmick the move should be seen as a solid indicator of the movie giant’s long-term social plan.
  With over 10bn daily video views and counting, it’s little wonder that Snapchat is high on Sony’s agenda, but internationally the studio is also betting big on influe
  
  Read more

• Ad of the Day: British swimmers turned entrepreneurs help bring Lululemon's 'Success is Yours' to the UK

  23-08-2016 13:00
  
  Canadian athletic apparel brand Lululemon has turned to former Great Britain swimmers Lee Forster and Charlie Turner to help bring its ‘Success is Yours’ campaign to the UK.
  Celebrating participation as much as winning, ‘Success is Yours’ looks to personalise sporting achievement, showcasing how success is something that every sportsperson realises differently and that goals are as individual as those attaining them.
  Joining the ranks of American beach volleyball player J
  
  Read more

• The subscription economy may be booming, but that doesn't make it the right model for your brand

  23-08-2016 12:57
  
  Let’s immediately park a common fallacy – that subscription models are a new type of business model. They’ve been around for centuries. Haven’t we all subscribed to something once (a newspaper, school canteen, theatre membership…)?
  So why is it catching up now? Interestingly, the shining lights of the subscription economy (Spotify, Netflix, Zipcar to name a few) are all fairly recent companies, a decade or so old. Noticeably, it's technology that’s chang
  
  Read more

• UK supermarket promo sales hit six year low as own-brand focus endures

  23-08-2016 12:49
  
  The UK’s biggest supermarkets continue to rein in in-store promotional deals, bringing revenue from the deals to the lowest levels in six years.
  Kantar Worldpanel reports that the UK grocery market saw a steady growth of 0.3 per cent in the 12 weeks to 14 August, citing the warm weather for the upturn.
  However, across the board brands look to be reverting to simpler pricing structures, away from promotional and multi-buy offers with them representing only 37.7 per cent of sales revenue, do
  
  Read more

• Trade desk files $86m IPO as it eyes going public

  23-08-2016 12:44
  
  California-based ad tech outfit The Trade Desk has outlined plans to go public on the NASDAQ, which if followed through would make it the first ad tech initial public offering (IPO) since 2015. 
  An S-1 filing with the US Securities and Exchange Commission was completed on Monday evening (22 August), and outlined the company's plans to raise $86.3m in the IPO. 
  The document has for the first time revealed the firm's earnings, noting that the demand-side platform (DSP) reported a revenue
  
  Read more

• The Trade Desk files $86m IPO as it eyes going public

  23-08-2016 12:44
  
  California-based ad tech outfit The Trade Desk has outlined plans to go public on the NASDAQ, which if followed through would make it the first ad tech initial public offering (IPO) since 2015. 
  An S-1 filing with the US Securities and Exchange Commission was completed on Monday evening (22 August), and outlined the company's plans to raise $86.3m in the IPO. 
  The document has for the first time revealed the firm's earnings, noting that the demand-side platform (DSP) reported a revenue
  
  Read more

• How to succeed in a brand new era: Bynder's OnBrand conference goes live this October

  23-08-2016 12:35
  
  Recognising the decline of consumer interest in branding, digital asset management agency Bynder is hosting its second annual OnBrand event in October this year.On Brand
   
  Loading...
  Concentrating on how to succeed in a brand new era, the conference will pinpoint the key trends and developments reshaping the industry. Ranging from television to food, the conference invites experts to speak of their success in the industry and how to maintain relevant to the customer.
  The event, which t
  
  Read more

• Kia names David Hilbert as UK marketing director

  23-08-2016 11:55
  
  Korean vehicle brand Kia Motors has named David Hilbert as its new UK marketing director following his departure from a similar role at Toyota.
  Hilbert served as Toyota’s general manager of vehicle marketing for the past three years and will assume his new role on 1 September.
  Commenting on his latest job Hilbert remarked: “I am really excited to be joining Kia at this point in time – the brand has gone through a massive change over the last few years and has surprised motorist
  
  Read more

• KFC's new chicken-scented sunscreen will stop you deep frying in the summer rays

  23-08-2016 11:44
  
  KFC is a company firmly passionate about making things taste like chicken (arguably not a difficult task seeing as most meats already do). However now it’s doing it with an unconventional product – sunscreen.
  Having earlier this year debuted an edible chicken flavour nail polish in Hong Kong, assumedly looking to strengthen its ‘Finger Lickin’ Good’ tagline, the company is experimenting with more ways to make humans taste and smell like chicken.
  The limited-edition
  
  Read more

• Kardashian family accused of 'deceptive' marketing over paid for Instagram endorsements

  23-08-2016 11:33
  
  Kim Kardashian West and her sisters have been warned they could face an Federal Trade Comission (FTC) complaint if they fail to remove paid for Instagram endorsements that apparently breach the watchdog's guidelines. 
  The reality TV star, along with her sisters Khloe and Kourtney and half-sisters Kendall and Kylie Jenner, have a combined 100 Instagram posts in violation of the rules according to nonprofit consumer group Truth In Advertising (TINA). 
  TINA claims that the&
  
  Read more

• Havas Media reshapes Asia Pacific management team with double promotion

  23-08-2016 11:32
  
  Havas Media has undertaken a double promotion which has elevated Melvin Lim, currently chief executive of Singapore, to the newly-created post of chief commercial officer for the Asia Pacific region.
  This move will be undertaken in tandem with the promotion of Jacqui Lim, presently managing director of Singapore operations, to the position of Singapore chief executive.
  Vishnu Mohan, chief executive of Havas Media Group, Asia Pacific, said: “Our Singapore operations has grown from strength
  
  Read more

• Tesco backed to return to growth this year as ‘Farm’ brands drive sales

  23-08-2016 11:14
  
  Tesco’s ‘Farm’ brands are now being bought by over a quarter of its customers and driving overall sales growth.
  For the 12 weeks to August 14, Tesco was the best performer of the big four supermarkets as it recorded a sales decline of 0.4%. According to Kantar Worldpanel, this marks its slowest rate of decline in more than six months, with its market share now at 28.1%. And it is tipped to return to sales growth by the end of the year.
  “Current trends suggest Tesco may re
  
  Read more

• Augmented and virtual reality reap real world rewards as revenue forecasts hit $162bn for 2020

  23-08-2016 11:13
  
  Augmented and virtual reality revenues are set to soar with analysts predicting that the sector will command revenues of $162bn by 2020.
  This exponential rate of growth guarantees bumper times ahead for a market which commanded a mere $5.2bn in revenues for 2016.
  Chris Chute, vice president, customer insights and analysis, The International Data Corporation (IDC), who published the figures said: “For many years augmented and virtual reality were the stuff of science fiction.
  
  Read more

• UK Top Shazamed Ads: Fiat 500 reigns supreme at the top of the chart

  23-08-2016 11:11
  
  Fiat 500 continues its reign at the top this week thanks to Tieks. The automaker's colourful campaign has now remained in the chart for over two months since scoring first place over thirteen weeks ago.
  Elsewhere, there are four newcomers. Very has landed in a respectable fourth place thanks to Major Lazer’s track ‘Light it up’ which previously took the online retailer to third place in May.
  Other fresh entries include Seat’s ‘The Change’ campaign scored by Ni
  
  Read more

• Tokyo 2020 hopes to source gold, silver and bronze medals from recycled electronics

  23-08-2016 11:07
  
  Highly-piled landfills of discarded consumer electronics could be the source of the next Olympic medals with the 2020 Tokyo Olympics toying with gathering the precious metals required from waste.
  Nikkei likened the proposed recycling scheme to an “urban mine” claiming that using precious metals from mobiles and other electronics is an idea under serious consideration from the government.
  Discussed by organisers, the government and private companies in June, the scheme would
  
  Read more

• The Drum launches episode six of Cliché Killers film series on advertising clichés

  23-08-2016 11:04
  
  The Drum has launched episode six of Cliché Killers, a 12-part video series, produced in partnership with Stein IAS, exploring B2B advertising clichés.
  Episode six, The Piggybank, takes a look at one of the most tirelessly used clichés in financial services, the piggybank.
  “In ancient Middle English the word pygg was a type of clay used to make household objects,” said web psychologist Nathalie Nahai. “By the 18th century this had evolved into piggybank. So
  
  Read more

• Adland on the move: Jellyfish

  23-08-2016 10:50 via campaignlive.co.uk
  
  Campaign takes a trip up the Shard for a look around Jellyfish's first London office.
  
  Read more

• Wonga to name ex Travelex exec Tommy Jordan as new UK chief as turnaround continues

  23-08-2016 10:47
  
  Controversial payday loan provider Wonga is reportedly poised to reveal the appointment of former Travelex executive Tommy Jordan as its UK chief following the promotion of Tara Kneafsey to lead the wider business.
  According to Sky News Jordan has been chosen for the top spot due to his role in creating a flexible loan product which has helped the business migrate away from the more contentious short-term lending which has earned it a slew of negative headlines.
  This included representative APR
  
  Read more

• Ex-ISBA director Bob Wootton: Restoring client-agency trust requires new media auditing standards

  23-08-2016 10:22
  
  The US Association of National Advertisers’ (ANA) seminal investigation into media agency practices has made tough criticisms of the way they make their money from media owner rebates. But this has also resurfaced claims from Sir Martin Sorrell, chief executive of agency group WPP, that media auditors and consultants have conflicted interests too. To understand whether these claims have substance, we have to look at the history of media auditing.
  One of its creators worked in an adjacent o
  
  Read more

• HSBC brings feel-good Big Little Things strategy to life

  23-08-2016 10:21
  
  Banking group HSBC is seeking to prove that it’s the little things in life which matter with the release of its latest ad campaign.
  Crafted by J. Walter Thompson London Super Rare demonstrates all the little features and functions built into its digital current accounts, specifically Fast Balance and Touch ID.
  This is relayed by following the story of a football-mad girl seeking the final sticker to complete her collection only to be stymied by a mean boy, bad luck and a lack of money. It
  
  Read more

• Guardian discloses it gives cash and free ad space in rebates to agencies

  23-08-2016 09:54 via campaignlive.co.uk
  
  The publisher of The Guardian has disclosed in its accounts for the first time that it makes "cash payments" and gives "free advertising space" to media agencies in return for certain levels of spend.
  
  Read more

• Half of most shared Olympics ads of all time are from Rio games

  23-08-2016 08:38 via campaignlive.co.uk
  
  Paralympics promo from British broadcaster Channel 4 takes gold in Rio as ads from Under Armour, Nike and P&G also make the all-time top 10.
  
  Read more

• Kardashian clan under fire over sponsored posts

  23-08-2016 08:08 via campaignlive.co.uk
  
  Reality TV family the Kardashians have come under fire for not being clear about their sponsored social media posts.
  
  Read more

• Trading desk for creative: Wunderman's Caspar Schlickum on his mission to fuse creative and tech

  23-08-2016 05:52
  
  Last month Wunderman announced that its APAC operations were to be captained by Xaxis EMEA chief exec Caspar Schlickum.
  Given that agency trading desks themselves are a relatively new phenomenon, the move from trading desk to creative agency isn’t a path well-trodden.
  Almost two months on and Schlickum is starting to find his feet in his new home of Singapore and while its early days in the role, The Drum spoke to Schlickum about the motives behind the move.
  For anyone that has traver
  
  Read more

Follow @marketing_UKnws on Twitter!