Marketing news

• Can transit and sharing economy coexist? A Bay Area experiment begins

  21-08-2016 23:02
  
  In an effort to improve service for Easy Bay residents, the Livermore Amador Valley Transit Authority plans to start subsidizing fares of people who take private rideshare Uber and Lyft cars instead of riding the bus.
  The experiment by the Wheels public bus system operated by the Transit Authority, will operate in two test areas of Dublin, a suburban community east of Oakland, and passengers will be eligible to receive door-to-door service at a discount under a partnership between Uber and Lyft
  
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• Facebook on charm offensive to dominate internet access in India

  21-08-2016 14:56
  
  Facebook is readying a new scheme to bring cheap internet access to rural India in a race against Google to reach the two-thirds of India’s 1.25bn population currently not online.
  Previous attempts by the tech giant to provide the public with internet access were stopped in their tracks. In February India’s telecoms regulator blocked Facebook's Free Basics internet service app, ruling in favour of net neutrality protestors.
  Free Basics was designed to offer the public
  
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• Facebook courts teenagers with video story app Lifestage

  21-08-2016 13:37
  
  Facebook has launched a new app, Lifestage, designed for people aged 21 and under to turn their life story into a video profile.
  The standalone iOS app has been created by a teenager, Facebook’s 19-year-old product manager Michael Sayman, to appeal to teenagers migrating from Facebook to more youth-friendly Snapchat.
  Sayman met with Facebook founder Mark Zuckerberg two years ago after catching the attention of the tech giant through the creation of a number of popular apps, most notably 4S
  
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• Viacom power struggle comes to a close with Sumner Redstone taking control

  21-08-2016 12:41
  
  The turbulent fight over $40bn media company Viacom has come to a close, with 93-year-old billionaire Sumner Redstone taking control.
  A settlement agreement has been reached ending the battle between Redstone and his daughter Shari Redstone, against directors at Viacom and granddaughter Keryn Redstone, who entered the battle in June. Redstone now takes complete control of Viacom - which owns MTV, Comedy Central, Nickelodeon and Paramount Pictures - and CBS.
  Philippe Dauman, who had been Viacom's
  
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• Hacking group OurMine strikes next victim taking over Wikipedia co-founder Jimmy Wales’ Twitter account

  21-08-2016 10:44
  
  Hacking group OurMine, the group behind a string of high-profile hacks including social media icons Mark Zuckerberg and Jack Dorsey, has taken over Wikipedia co-founder Jimmy Wales’ Twitter account in its latest PR stunt.
  Wales' verified Twitter posted the ominous message "RIP Jimmy Wales, 1966 – 2016" on Saturday (20 August), immediately raising questions on his safety.
  However, minutes later a new tweet appeared that read "I confirm that Wikipedia is all lies, OurMine is the t
  
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• Online Resourcing: CRM Executive

  21-08-2016 02:00
  
  Competitive:Online Resourcing:
  Southampton Football Club is a Premier League club competing at the highest level of professional football
  Southampton, Hampshire
  
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• Dot-Gap: AV Senior Planner Buyer

  21-08-2016 02:00
  
  £30k:Dot-Gap:
  AV/Broadcast remit within an amazing full service media agency. Planning and buying across; TV, Cinema and VOD. This media agency does not view media
  London (Central)
  
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