Marketing news

• Hyundai to deliver on-demand test drives via Prime Now

  19-08-2016 23:11
  
  Prime Now enables Prime members in metropolitan areas like Atlanta, Baltimore, Chicago, Manhattan, Brooklyn, Portland and, yes, Los Angeles, to get free two-hour delivery on tens of thousands of items, the release said.
  Amazon reportedly has 54 million Prime members in the U.S.
  “Prime Now. Drive Now.” will take place throughout the last two weekends of August and is available to Los Angeles and Orange County-area residents in the market for a 2017 Elantra. The experience in
  
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• Alexa rides shotgun with Genesis, Ford and BMW

  19-08-2016 23:01
  
  Genesis Connected Services, which the brand says combines safety, car care, remote functionality and infotainment, will use Amazon’s Alexa voice service on Amazon Echo, Echo Dot and Tap devices.
  "With this innovative Alexa implementation, customers can now start their car and get the heat going all just by asking Alexa from the comfort of their own home," said Steve Rabuchin, vice president of Amazon Alexa, in a release.
  Additional functionality includes remote stop, lock, unlock
  
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• Donald Trump releases his first campaign TV ad

  19-08-2016 22:19
  
  With the presidential election less than three months away, Donald Trump has sunk more than $4m dollars into a TV ad that will run in key battleground states over the next few weeks as he attempts to get an edge up over Hillary Clinton.
  The commercial, called ‘Two Americas: Immigration,’ marks the first time that the Republican candidate – who has largely depended on free media coverage throughout his presidential run - has spent money on television advertising in the general e
  
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• Manchester City talks innovation and why it believes in the ‘key principles of a hackathon’

  19-08-2016 21:18
  
  Football clubs and start-ups are like chalk and cheese but at Manchester City the two are being brought together to hasten its efforts to understand as many paths to innovation as it can.
  The club believes in the “key principles of a hackathon”, according to Diego Gigliani, senior vice president of media and innovation for City Football Group, who is behind the club’s efforts to put it best foot forward for City in the technology space. Those efforts were on show at the start o
  
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• Pandora to muscle in on on-demand music with two paid subscription tiers

  19-08-2016 19:33
  
  Online radio company Pandora is set to move into on-demand streaming in a move that will have to receive the backing of record companies.
  The company will next month unveil two new streaming subscription services says the Wall Street Journal citing “people familiar with the matter”.
  Currently, through the radio service, listeners cannot select certain songs although this is set to change with the roll out of two paid-for on demand services to sit-upon upon its basic offering.
  Th
  
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• ‘It's something we owe to these kids’: 180LA builds momentum to keep stories of refugee children alive

  19-08-2016 18:55
  
  “Unfairy Tales” took the often heartbreaking stories of Syrian refugee children and animated them gorgeously, and sometimes frighteningly, to highlight the plight of these children. The campaign, by 180LA and UNICEF, earned a Grand Prix Lion at Cannes Lion earlier this summer.
  But rather than rest on their respective laurels, the company plans to continue telling stories about these migrants, not only from their struggles to leave war-torn areas, but also on how they try to fit in an
  
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• Sainsbury’s boss, Mike Coupe, slams Theresa May’s childhood obesity plan

  19-08-2016 18:22
  
  Sainsbury’s chief executive, Mike Coupe, is the latest high profile figure to condemn the lack of assertiveness around Theresa May’s childhood obesity plan.
  The government’s latest strategy aimed at tackling the culture of unhealthy eating in the UK has been widely criticised by medical experts and campaigners over the lack of enforcement over the policies.
  Coupe criticised the plan in a letter to The Times saying: “We need compulsory and measured targets for th
  
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• Kopparberg unveils tongue-in-cheek Facebook ad appealing to users who actually listen to video spots

  19-08-2016 18:19
  
  Bucking the trend for silent spots on Facebook, Kopparberg is rewarding fans who actually listen to its ad with the chance to win a competition. 
  The spot from the cider brand plays on the fact that 85 per cent of branded videos on Facebook are reportedly watched without sound.
  Created by Goodstuff Communications the ad's narrator says "most people don't bother to watch these videos with sound on, but you - you went that extra mile," directing listeners to a prize draw for th
  
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• Government readying campaign to tackle growing concerns over antibiotic resistance

  19-08-2016 18:04
  
  The government is set to launch a campaign to advise against the over-prescription of antibiotics as concerns over the development of drug-resistant superbugs becomes more pressing.
  Public Health England, executive agency of the Department of Health in the UK, is seeking a creative agency to launch a new antimicrobial resistance (AMR) campaign as pressure mounts on governments across the world to take action against this “increasingly serious threat”, as outlined by the World Health
  
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• Tristan Capital Partners and The Lotus Group bring BWP on board for development project

  19-08-2016 17:52
  
  To support the overhaul of two outlet shopping centres, Tristan Capital Partners and The Lotus Group have hired brand and marketing agency BWP Group in a "brand advisory" role.
  The agency has been selected to support the redevelopment of Northern Irish outlet shopping centres The Outlet and Junction One. Both schemes, located close to Belfast, will undergo complete rebranding, with the hope of attracting a raft of new retailers through marketing support. BWP Group's brief will span brand pl
  
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• How technology is hurting diversity

  19-08-2016 17:22
  
  Technology is exacerbating the gender diversity divide in the workplace, since it works to increase employee churn and the shrink demographics. This was the argument put forward by a group of digital experts at a Female Digital Leaders event, with futurist Tracey Follows suggesting this disparity will only widen as technology advances if it isn't solved soon.
  Where women and ethnic minorities fall behind in tech careers is in education. Deidre McGlashan, chief digital officer at Mediac
  
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• Pinterest video ads: The age of online video advertising has arrived

  19-08-2016 17:04
  
  The age of video advertising has truly arrived. Pinterest, arguably one of the biggest photo-sharing sites in the world, will start displaying video ads on its platform.
  Incorporating one of Pinterest’s main features, pins, promoted videos are paired with featured pins so people can watch videos and take immediate action, such as buying what they viewed. This is a new way forward, not just for Pinterest, which will no doubt benefit from this financially, but for the whole video advert
  
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• Moz cuts staff to focus on SEO

  19-08-2016 16:55
  
  After 12 years of success and steady growth, Seattle data marketing company Moz is paring down its staff by 28 per cent to focus more of its efforts on SEO.
  Moz CEO Sarah Bird said in a blog on the company website that the company invested in a broad feature set to serve all aspects of inbound marketing, which the company thought would increase retention by providing more value to customers and align where they saw the industry headed.
  “Thus, we invested in many new directions: social medi
  
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• Mindshare UK launches Grow@Mindshare incubator to work with startups

  19-08-2016 16:51
  
  WPP-owned agency Mindshare UK has launched an innovation incubator designed to help startups and businesses at the "early stages of marketing". 
  Grow@Mindshare will take advantage of the agency's specialties, connections and media buying capabilities to offer a more "agile, lean and faster," service according to the firm.
  The team will be led by Joanna Lyall, chief commercial officer, Alan Weetch, client partner, and Ruth Zohrer, head of programmatic marketing.
  Grow
  
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• Editor & Dogsbody wanted: What it takes to run The Skagway News in Alaska

  19-08-2016 16:20
  
  Small-town Alaskan newspaper the Skagway News is advertising for a jack-of-all-trades to run its entire news operation, printing, distribution, online and social and anything on the side, in a role that combines every aspect of a publishing business into one.
  If that is not enough, the lucky applicant even has to edit, layout and distribute another paper, the Skagway Alaskan, its summer tourist supplement. The Skagway News is a bimonthly paper published in Skagway Alaska, a town with a popu
  
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• Mozilla crowdsourced identity rebrand settles on seven finalists

  19-08-2016 16:02
  
  Mozilla is one step closer to crowdsourcing a new brand identity – having reduced its options down to seven entries.
  The company is playing upon its open source principles to source a new identity with help from the public.
  The competition required the identity to tell the Mozilla story, but the company is inviting web users to comment and critique the creative.
  Designed with agency partner, johnson banks, the company wants an identify that will stand the test of time, put Mozill
  
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• Six qualities of a thoroughly modern marketer

  19-08-2016 16:00
  
  With brand identity becoming increasingly complex, chief marketing officers are more important than ever. What habits should they try to develop?Marketing has become a tricky territory. The dynamics of many industries, from hospitality to consumer packaged goods to automotive to beauty have gone through an overhaul thanks to the on-demand economy, platforms and competition from unpredictable places. Think Netflix being nominated for Emmys. Think Airbnb becoming a hospitality company. Think Yoox
  
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• The future of live streaming as decoded by The Drum's LinkedIn group

  19-08-2016 15:29
  
  Every Monday, our award-winning editorial team puts their heads together to produce a topic for our LinkedIn group to discuss.
  This week, we wanted to talk about the presence and evolution of live streaming.
  The Olympics have proven that live streaming is quickly becoming the consumer's medium of choice when it comes to watching sports with NBC claiming that over one billion minutes have been watched - a number that surpasses that of the 2012 London Games.
  When it comes to watching sporting prow
  
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• People on the Move: Hires and departures at Hertz, Amazon, Toys R Us, Mondelez and more

  19-08-2016 15:29
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. 
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  Hertz
  Hertz has appointed Vincent Gillet to the role of vice-president, marketing international to oversee its international vehicle rental brands.
  Most recently Gillet served as the global vice-president of brand at Nissan's luxury arm Infiniti, he will now be responsible for lea
  
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• Under Armour's Olympic hero, Michael Phelps, wears Nike in Sport Illustrated cover

  19-08-2016 15:26
  
  Michael Phelps has proven integral to the success of Under Armour’s Rio Olympics campaign however the US swimmer opted for rival brand Nike in his Sports Illustrated magazine front cover.
  Appearing alongside gold medal swimmer Katie Ledecky and the world's top gymnast Simone Biles, the 18-time Olympic gold medalist put the logo of his sponsor’s rival front and centre on the cover of a national magazine which reaches over 18 million people each week. 
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• DigitasLBi elevates comms chief Jill Kelly to chief marketing officer, names Dave Marsey chief growth officer

  19-08-2016 15:20
  
  DigitasLBi North America has announced that its global comms chief Jill Kelly will now take on the role of chief marketing officer.
  Kenneth Parks, who has served as DigitasLBi North America’s chief marketing officer for the last three years, is leaving to “pursue his next chapter,” according to the agency.
  While Kelly is taking on the title of chief marketing officer, where she will “lead the shape and form of the agency’s brand ‘voice’ to key audiences,
  
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• No Deal for Noel as presenter hangs up on longrunning Channel 4 gameshow

  19-08-2016 15:13
  
  Channel 4 has announced that Noel Edmonds' longstanding TV show Deal or No Deal will no longer be on screens come Autumn.
  The once teatime staple has seen its ratings decline in recent years, attracting just around 300,00 viewers compared to its peak audience of four million in 2006. The 11-year-old show had also recently been moved from an afternoon slot to a daytime one.
  But fans of Edmonds' floral shirts and unique presenting style need not worry; the programme is poised to have one last
  
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• How finding innovation’s home is critical to advertising success

  19-08-2016 15:10
  
  There has been a lot of discussion recently, including here on The Drum, about what the place of innovation is within the world of advertising.
  What likely started as an opportunity to expand the number of revenue streams in agencies is slowly proving to be a failed experiment. Ogilvy Labs is only the most recent example of a group of good and smart people in the world of advertising shuttering their experiment with innovation. But why? There are a few reasons, but they all have to do with conte
  
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• How Addison Lee is using personalisation to drive expansion and take on Uber

  19-08-2016 13:32
  
  Through a combination of data analysis, optimisation and word-of-mouth marketing, private hire taxi firm Addison Lee is on track to take the business beyond its London heartland.
  Following the £30m acquisition of executive car service Tristar International in June, the company is eyeing expansion across the US, Asia and Europe, with a particular focus on the US and the UK. The business has a stable base for success. For the year ending 31 August 2015, Addison Lee’s turnover reac
  
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• How Addison Lee is using personaliation to drive expansion and take on Uber

  19-08-2016 13:32
  
  Through a combination of data analysis, optimisation and word-of-mouth marketing, private hire taxi firm Addison Lee is on track to take the business beyond its London heartland.
  Following the £30m acquisition of executive car service Tristar International in June, the company is eyeing expansion across the US, Asia and Europe, with a particular focus on the US and the UK. The business has a stable base for success. For the year ending 31 August 2015, Addison Lee’s turnover reac
  
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• Business on the Move: Uswitch, NFL, Mitsubishi and more

  19-08-2016 13:32
  
  Price comparison website Uswitch has called an advertising review just months after it was snapped up by Zoopla. The move will see incumbent creative shop Thinking Juice compete to retain the business. Uswitch is currently prepping a list of agencies that will be invited to pitch for the account.
  In a statement the price comparison site said: "We confirm that we are reviewing our advertising agency arrangements. AAR is helping us to draw up a shortlist and Thinking Juice, who we currently w
  
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• Is the ‘impression’ a dying digital ad currency?

  19-08-2016 13:26
  
  Digital advertisers needed a currency and it just happens the impression was the perfect fit.
  The Internet Advertising Bureau’s (IAB) Viewable Impressions guidelines state that 50% of the pixels in a banner must be visible for one second to qualify as an impression. And ad agencies are generally eager to inform clients on the volume of clicks their banner ads have received. However, the IAB also knows how skewed this logic can be having previously admitted that a third of all digital ads a
  
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• The common frustrations of travelers point the way ahead towards frictionless customer journeys

  19-08-2016 13:24
  
  When travelling, whether it be for business or pleasure, there are tonnes of brands that we interact with and the quality of the experience differs massively. Today, more and more organisations are adapting to changes in customers’ expectations, technology and access to data, while others are simply doing nothing. This may not seem like an issue to business executives right now because share price is spot on, but in the near future they face severe consequences.
  I’ve noticed you arou
  
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• Facebook taps Unity to build desktop gaming platform

  19-08-2016 13:16
  
  Facebook is looking to ramp up its mobile gaming offering by partnering with Unity to build a desktop-based platform making it easier for users to launch titles.
  Clearly aping industry leader Steam, Facebook wants to expand its gaming presence to offline PC users, with the offline gaming library. Facebook’s social gaming revenue has been on the decline, reaching a peak of $257m at the close of 2014 to to $197m in the most recent quarter.
  The company said: “Unity and Fa
  
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• AppNexus president Michael Rubenstein on the header bidding shakeup

  19-08-2016 13:11
  
  The debate over the merits, and shortcomings of exchange-based media trading continue, and the emergence of header bidding – and Google’s bid to counter it - is still one of the defining questions for publishers to face in 2016.
  Although it wasn’t the inventor of header bidding, AppNexus has been at the forefront of this debate, eager to point out the supposed bias in earlier ‘waterfalling solutions’ to Google’s DoubleClick.
  Although it must be said that a raf
  
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• Commercial TV viewing increases as BBC declines

  19-08-2016 12:58 via campaignlive.co.uk
  
  Commercial TV viewing in the UK increased by one minute per day year on year over the first half of 2016 boosted by BBC Three moving to online only.
  
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• Tate & Lyle Sugars enlists Iris to handle Lyle’s Golden Syrup creative

  19-08-2016 12:55
  
  Creative shop Iris has hit a sweet spot with Tate & Lyle Sugars, announcing that the brand has appointed the agency to handle its creative account following a competitive pitch.
  The win will see Iris take on the delivery of a fully-integrated campaign for the iconic brand, which currently boats the world’s oldest unchanged packaging, including all TV, print, press, on-pack and social promotions.
  The agency will be tasked with reclaiming lapsed customers and attracting new ones by capit
  
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• Donald Trump finally puts his hand in his pocket splurging $4m on first TV ads

  19-08-2016 12:53
  
  Presidential candidate Donald Trump has finally invested in the old faithful TV slot to rejuvenate his stuttering campaign.
  Earlier this week it emerged that Trump hadn’t spent a single dime on TV advertising, largely over shadowed by Hillary Clinton’s mammoth $61m spend.
  Green representative Jill Stein and Libertarian candidate Gary Johnson had at the time also spent more on TV slots than Trump, $189,000 and $15,000 respectively, according to NBC and its partner Advertising Analytic
  
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• How the brand values of Premier League players changed after week 1

  19-08-2016 12:38
  
  The opening weekend of the Premier League season saw the brand value of a number of players significantly shift, with Joe Hart’s marketing appeal taking the biggest hit.
  The Brandtix sports index reviews performances of individual players and teams both on and off the pitch in order to accurately measure their true brand value in real-time. Using a combination of Opta's on-pitch statistics and social media reach through Twitter, Facebook and Instagram, Brandtix is able to draw up a co
  
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• Secret Marketer: Clutter is messy but being untidy leads to some of the best ideas

  19-08-2016 12:27
  
  I’m feeling the pressure to change my ways and conform to the new frenzy of decluttering and simplifying my stuff. It started when my wife read ‘The Life-Changing Magic of Tidying Up’ by Marie Kondo, but its insidious influence has been felt in the workplace. Our CEO is organised and neat – two adjectives never associated with me.
  I have started optimising. I have read productivity books, made spreadsheets to track my progress, cleared my desk each night, ensured I&r
  
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• Williams Jet Tenders appoints Thinking Juice to make waves with Minijet launch

  19-08-2016 12:20
  
  Williams Jet Tenders, the world’s leading jet tender manufacturer, has appointed Thinking Juice to launch its new Minijet – a smaller, lighter and more accessible tender option.
  The new model finally allows owners of boats smaller than 50ft to experience the Williams product first hand. Having monitored customer demand, Williams developed the Minijet to fit onto yachts of 38ft upwards.
  Williams collaborated with integrated agency Thinking Juice to create content that would build exci
  
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• Sainsbury’s appoints former News UK exec as first chief data officer

  19-08-2016 11:58
  
  Sainsbury’s has created the role of chief data officer, appointing former News UK exec Andy Day as it begins to get its management structure in place ahead of the merger with Argos.
  Andy Day cut his teeth at Sky, managing its customer database, before joining O2 in 2003 where he was head of CRM for eight years and then promoted to general manager of business intelligence at following its buyout by Telefonica, a role he stayed in for just shy of two years.
  In early 2013, he joined News UK a
  
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• Ryan Lochte sponsors review relationship with shamed Olympian

  19-08-2016 11:56
  
  Speedo and Ralph Lauren are among the sponsors of US Olympic swimmer, Ryan Lochte, who are now reviewing their ties with the Rio Olympics gold medallist following his lies about being robbed at gunpoint.
  The 32 year-old's claim that he and three other Team USA swimmers- Gunnar Bentz, Jack Conger and James Feigen- were robbed at gunpoint was found to have been fabricated in an attempt to cover up a drunken night which ended with them vandalizing a gas station toilet.
  After being detained by Rio p
  
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• Frank Ocean publishes ‘visual album’ on Apple Music

  19-08-2016 11:55
  
  R&B singer Frank Ocean has branched out into video with the release of a 45 minute ‘visual album’ on Apple Music that features new tracks alongside footage of the star.
  'Endless' premiered as an Apple exclusive but the video has also been streamed on Ocean’s own website, giving fans the chance to see what the artist has been busying himself with over recent months.
  Speculation is mounting that the release could herald a new major album release with Boys Don’t Cry, as
  
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• Marketing Birmingham reviews £5m creative roster

  19-08-2016 11:41
  
  Marketing Birmingham has begun a search for agencies to service its £5m strategic marketing framework.
  The tender for the contract, which is scheduled to begin on 7 October for a period of four years, will focus on three business themes; investment, Birmingham’s visitor economy and strategic marketing for the city.
  Commissions will be made on a project-by-project basis with clients including Marketing Birmingham who will hold the main contractual relationship, as well as Birmingham C
  
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• When it comes to digital, Dentsu seems to be putting its money where its mouth is

  19-08-2016 11:26
  
  Everyone loves a challenger brand – and in the world of global agency networks, there’s no doubt that Dentsu Aegis Network is one to watch.
  We’ve written about Dentsu Aegis many times in The Drum over the past three or four years. After years of being a slumbering giant focussed on its domestic market in Japan, Dentsu – that country’s biggest and oldest ad agency – signalled its ambition and intent to become a global player with a daring $5bn swoop for media g
  
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• Twitter seeks to combat online abuse problem with troll-fighting filters

  19-08-2016 11:20
  
  Twitter is handing over more power to users in a bid to tackle online abuse and trolling on the platform. 
  The social network has introduced a 'quality filter' and a series of 'notification settings' to improve user experience on the platform and shake off accusations that it isn't doing enough to tackle harassment online. 
  Announcing the news via a blog post, Twitter's product manager Emil Leong explained how the new features will work. 
  First up, the quality filter will "&n
  
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• Rakuten signals Bitcoin ambitions with Bitnet purchase

  19-08-2016 11:15
  
  Japanese e-commerce juggernaut Rakuten has signalled its intention to bank on Bitcoin after acquiring Belfast-based payment start-up Bitnet to seed a new ‘blcokchain research lab’.
  This follows Rakuten’s integration of Bitnet into its online commerce platforms last summer but it has struggled to gain traction against more established players such as Coinbase and Bitpay, prompting it to take them in-house.
  Yasufumi Hirai, Rakuten’s technology division head, said: “Dr
  
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• Cath Kidston design director Christine Hafsten on the fabric of great British design

  19-08-2016 11:15
  
  Design has always been at the heart of the brand, with its whimsical patterns and quaint florals evoking a bygone age. And while it’s a heritage the company intends to stick to, it also proved it can move with the times, bringing in fresh perspective in the form of Christine Hafsten, who now heads up design with Kidston no longer at the helm.
  The Drum was keen to find out what take Hafsten, a Norwegian, has on the very British brand she now has creative control over. So with the help of D&
  
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• SNP & STV deny ‘gagging’ journalist

  19-08-2016 11:14
  
  Both the SNP and STV have denied ‘gagging’ a journalist amidst accusations that the broadcaster’s digital politics and comment editor had been blocked from the website after political pressure was brought to bear by Nationalist politicians.
  Reports in the Herald suggested that Stephen Daisley had been relieved of his web duties following complaints of a lack of impartiality in his writing. But others have leapt to Daisley’s defence, stating that there is a
  
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• TV advertising is part Usain Bolt, part Mo Farah

  19-08-2016 11:11 via campaignlive.co.uk
  
  TV advertising is a lot like the Olympics Games in ways you might not have immediately realised, reflects Thinkbox's Simon Tunstill.
  
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• How Mattel is evolving beyond the advert

  19-08-2016 11:02 via campaignlive.co.uk
  
  Mattel's content division, which launched late last year, has appointed its first chief content officer, Catherine Balsam-Schwaber, an experienced media hand with prior roles at NBC Universal and Viacom.
  
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• How Mattel is evolving beyond the ad

  19-08-2016 11:02 via campaignlive.co.uk
  Mattel's content division, which launched late last year, has appointed its first chief content officer, Catherine Balsam-Schwaber, an experienced media hand with prior roles at NBC Universal and Viacom.
  
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• ‘Peter Thiel has already achieved many of his objectives’ - Nick Denton confirms Gawker departure in farewell letter to staff

  19-08-2016 10:55
  
  Following the announcement that now-bankrupt Gawker is to shut after a $135m buyout from Univision, the publisher’s founder Nick Denton has delivered a memo to staff saying the outlet’s flagship site will “live on in legend”.
  The Gawker Media chief executive used the memo to touch on his highly-publicised spat with PayPal founder and Facebook board member Peter Theil – who helped fund Hulk Hogan’s successful multimillion lawsuit against Gawker Media.
  
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• Nintendo reports surge in 3DS Pokemon sales in wake of Pokemon Go success

  19-08-2016 10:49
  
  Pokemon fever has spread to the Nintendo 3DS according to the Japanese gaming giant, reporting a surge in sales for its 3DS handset and Pokemon-related titles off the back of its viral mobile app hit.
  Sales data suggests that the 3DS handheld console was the top-selling platform in July whilst both Pokémon Omega Ruby and Alpha Sapphire, first released back in 2014, have both re-entered the top 10 charts at positions 8 and 10 respectively.
  This has contributed to an 80 per cent leap in sal
  
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