Marketing news

• Russia Today accused of scaremongering to prevent fracking growth

  06-08-2016 14:15
  
  State-backed Russian television station Russia Today (RT) has been accused of trying to prevent the fracking industry in a bid to protect its own interests in the gas industry.
  A complaint to Ofcom was made by energy company Cuadrilla, accusing RT – which launched a dedicated UK TV channel in 2014 – of scaremongering when it comes to its reports on fracking in Britain.
  According to The Times, Cuadrilla believes it’s all in aid of Russia maintaining its position as a leadin
  
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• Snapchat names Sony, Walmart and Haribo as official ad partners to its Olympics content

  06-08-2016 13:26
  
  Snapchat has revealed the seven brands it’s selected as partners for the duration of the Olympic Games as it looks to capitalise on the content running on the platform.
  Sony Pictures, Walmart, Dick's Sporting Goods, Hershey's, Dunkin' Donuts, Haribo and Ford will all run adverts on its Live Story and Discover channels, Ad Week reported today (6 August).
  It doesn’t affect other brands that are taking to Snapchat – such as Samsung – they will simply not be of
  
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• Gwyneth Paltrow and Will.iam line up for Apple’s first original series

  06-08-2016 12:29
  
  Apple is readying its first original series called Planet of the Apps which has been described as a reality competition to find the next great mobile app.
  Now, a host of well-known names are getting in on the act. Actress and Goop founder Gwyneth Paltrow and musician Will.i.am have joined the series as executive producers as well as mentors and advisors.
  “Developing and launching a business based on your own original idea can be exhilarating, but intimidating,” Paltrow said in a
  
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• NBC blasted for ad-filled Opening Ceremony coverage

  06-08-2016 12:01
  
  NBC has been criticised for its coverage of the Olympics Opening Ceremony in Rio, with viewers complaining that the network was delayed and cut to too many ad breaks.
  Bosses at NBC – which had paid $1.2bn for the digital and broadcast rights – decided to broadcast on a one-hour tape delay in the Eastern time zone, and a four-hour delay in the Pacific time zone.
  Confusion ensued as some of the estimated three billion people tuning in live took to Twitter to talk about the hi
  
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• Wi-fi detector vans to be deployed in iPlayer crackdown

  06-08-2016 11:29
  
  Wi-fi detector vans are being deployed by the BBC in the next phase of its crackdown against people watching content online without a TV licence.
  According to The Times, parked vehicles will view encrypted “packets” of data travelling over a home’s network. Through this, the BBC will be able to see if devices are being used to access iPlayer content.
  The Daily Telegraph reports this that has been legally authorised.
  Sir Amyas Morse, auditor- general of the The National Audit Of
  
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• Three60 Recruitment: Content / Asset Executive - Marketing Agency - Birmingham

  06-08-2016 02:00
  
  £17,000 to £20,000:Three60 Recruitment:
  We need a digital enthusiast to join this integrated agency in Birmingham as a Content / Asset Executive and work on a powerhouse of a global brand!
  Birmingham, West Midlands
  
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